Manipulation, discrimination and aggression promoted in Mass Media:

Advertisements

Meeting in Romania105 Secondary School

“Atanas Dalchev”, Sofia, Bulgaria

Advertisements: Origin and functions

• The term “advertisement” has Latin roots and originally meant “turning back in order to see something ”.

• Every advertisement had been ordered and financed by a particular company or person for a particular purpose.

• The aim of every commercial is to convince a specific target group of people that a certain product, brand, business corporation or political party is better than all of its market competition.

Where and how are advertisements distributed?

Advertising is one of the fastest growing businesses in the world!

The hidden manipulation in advertisements

The “25th frame” effect

Banned Bulgarian commercial promoting aggression and discrimination:

Manipulation and misleading information; False role-models

Beauty is symmetry!Plastic surgery and surgery for

obesity

Manipulation and misleading information; False role-models

I am too beautiful to work!Thank You, Dr. Enchev!

I can control my life!Thank You, Dr. Enchev!

Manipulation and misleading information; False role-models

I am in love… with myself!Thank You, Dr. Enchev!

Everyone are interested in me!Thank You, Dr. Enchev!

Manipulation and misleading information; False role-models

I am in love…CENSURE.Thank You, Dr. Enchev!

I’m too beautiful,CENSURE.Thank You, Dr. Enchev!

Unsuitable & disrespectful advertisements

Unsuitable & disrespectful advertisements

Subliminal massages and unfair competition

Advertising is the art of convincing people to spend money they don't

have for something they don't need. Will Rogers

Margarita Petkova

Made by

Natalie B. ZhivkovaGabriela Stoilkova

Rebecca Zurletti Venelin

a Ilieva