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Building A Better Long Beach March 2015 www.lbbusinessjournal.com

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Page 1: March 17-30, 2015

Building A Better Long BeachMarch 2015 www.lbbusinessjournal.com

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WelcomeBy Robert GarciaMayor, City of Long Beach

Long Beach is a city on the way up.

All over town, we are seeing positive signs of growth and change. Crime

is at record lows, incomes, employment, and housing values are going up,

more young people are moving in, downtown is seeing a renaissance, and

the Port – our economic engine – is not only expanding, but becoming more

sustainable and more efficient every day.

We have one of the best school districts in the country, and excellent in-

stitutions of higher learning, producing more artists than any other city west

of the Mississippi, and outstanding graduates in human services, health sci-

ences, technology and many other professions.

As the only major city with a downtown on the water between San Diego

and San Francisco, we are a growing tourist destination. We have two world-

class art museums, one of the best aquariums in the country, and a thriving

arts and music scene that grows every day. Our airport wins awards for effi-

ciency and convenience, and is nationally renowned for featuring local shops

and restaurants on its concourse and offering one of the most aesthetically

impressive terminals in the world.

I am extremely optimistic about the future of Long Beach. And, we are just getting started.

We just created two new departments in our city, which will provide vital support to our growing economy. The Technology and In-

novation Department will lead us in developing new ways to use technology in service of an open and responsive city government, and

will also support technology businesses in the community in a variety of ways. And the Economic and Property Development Depart-

ment, which was long defunct, will take the lead in streamlining our business development practices and marketing Long Beach as a

great place to open a new business or move existing operations. We’ve also newly created a Technology and Innovation Commission

to support these goals, and revived the inactive Economic Development Commission as well.

Our hard work is already paying off. Virgin Galactic and Mercedes-Benz USA have set up in Douglas Park. Major retailers are moving

into the new Pike. Interest in Long Beach as a place to open or expand a business has never been stronger. Across the country and

around the world, people are recognizing everything Long Beach has to offer: The cultural amenities of an international city, with the

charm and warmth of a small town; a city government committed to being more business friendly and supporting economic growth;

an educated, hard-working labor force; and, of course, great weather, a beautiful coastline, and unique neighborhoods perfect for

raising a family or simply enjoying the relaxed Southern California lifestyle.

We have weathered some challenging economic times, here in Long Beach and throughout the country. But even during the downturn,

we saw new housing being built, particularly downtown; we continued to build new parks; we provided permanent housing to hundreds

of people who had been homeless, and, most importantly, we’ve balanced our budget every year – and I am committed to continuing

this fiscally responsible approach, so that Long Beach remains fiscally strong.

We are going to continue working to attract new businesses and provide the support they need to thrive. We are going to continue

marketing Long Beach to the world as the perfect place to live, work and play. We are going to continue sounding a message of openness

and optimism. Our best days are just ahead.

Building A Better Long Beach March 2015 • 3

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Location, Location, Location

With bustling industries, a diverse talent pool, a varied and affordable housing stock, one-of-a-kind tourist attractions, a

strong cultural arts scene, award winning public education institutions, temperate weather – allowing for uninterrupted

business activity – and more, pinning down the City of Long Beach’s standout attribute seems no easy task. But chat with

corporate executives of international and national companies about why they’re based here, and the answer becomes clear: Long Beach’s

standout asset is its location.

An often quoted saying among real estate agents about the top three elements to consider when buying property is “location, location,

location.” For businesses seeking easy access to major roadways, air travel and international trade outlets, Long Beach certainly meets

that requirement.

Long Beach has quick and easy access to major freeways and interchanges including the 91, 405, 605 and 710 Freeways.

Centrally located between Downtown Los Angeles and the heart of Orange County, travel to those areas is (in good traffic

conditions) no more than 20 minutes to half an hour away. For those who prefer public transit, the city has its own bus

company, Long Beach Transit, and Metro Blue Line stations connect Long Beach to Downtown Los Angeles.

The Long Beach Airport offers quick and easy air travel from JetBlue Airways, Delta and US Airways, with connecting

flights to every major location in the country.

The airport is conveniently located for busi-

ness travelers, adjacent to the 405 Freeway

near Douglas Park (a business park boasting

many international and national business

brands), offices of The Boeing Company, the

Port of Long Beach’s interim headquarters

and hotels including the Holiday Inn Long

Beach Airport, Long Beach Marriott and

Courtyard Long Beach Airport. Its award-win-

ning terminal boasts a resort-style atmos-

phere and food and drinks from local eateries

at un-inflated prices. UPS and Fedex also

serve Long Beach Airport to get packages dis-

tributed quickly.

The city is also home to the Port of Long

Beach, the second busiest port in the United

States, which is home to subsidiaries of major

international shipping companies. Near dock and on-dock rail infrastructure allow easy transfer

of goods from ship to rail and vice versa, and several local trucking companies offer reliable road distribution services. The port is investing more than $4

billion in major infrastructure projects to allow for even more commerce to pass through Long Beach.

With proximity to major roadways and its own port and airport, Long Beach – California’s 7th most populated city – is a gateway to local, regional and world com-

merce, making it an ideal location for businesses large and small. �

4 • March 2015 Building A Better Long Beach

Table Of Contents

Port of

Long Beach

Long

Beach

Airport

City of

Signal Hill

3 Welcome

4 Location, Location, Location

6 Long Beach: The Best Choice

8 Economic Development Commission –

Spurring Economic Growth In Long Beach

8 Long Range Property Management Plan Approved,

Enabling Development Opportunities

10 Business Assistance

14 Development Projects

16 Douglas Park

18 Business Sectors

• Aviation & Aerospace

• Financial Services

• Green Business

• Health Care

• Hospitality & Tourism

• International Trade

• Oil

• Real Estate – Commercial & Industrial

• Technology

32 Mayor’s Technology And Innovation

Initiatives Begin To Take Shape

34 Business Districts

36 Shopping & Dining

• Diverse Dining Opportunities

• Shopping Centers

38 Livability

40 Housing In Long Beach

42 Education

43 Important Phone Numbers

Presented by the Long Beach Business Journal

a publication of South Coast Publishing, Inc.

2599 E. 28th Street, Suite 212, Signal Hill, CA 90755

Phone: 562/988-1222 • Fax: 562/988-1239

[email protected]

George Economides, Editor & Publisher

Heather Dann, Sales & Marketing Executive • Larry Duncan, Staff Assistant

Samantha Mehlinger, Senior Writer • Dave Wielenga, Staff Writer

Photojournalist Thomas McConville

San Diego

AnaheimLong BeachLos Angeles

Sacramento

San Francisco

San Jose

Fresno

Santa Barbara

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Long Beach: The Best ChoiceLatest Companies To Invest In Long Beach Explain Why

6 • March 2015 Building A Better Long Beach

Burnham USA Equities, Newport Beach, California

Virgin Galactic, Pasadena, CaliforniaA Company Of The London-based Virgin Group

The Long Beach Business Journal reached out to Scott

Burnham, CEO of Burnham USA Equities, Inc., and asked

him why his firm is investing in Douglas Park and Long

Beach, and what the city’s residents can expect from the

hotel/retail/restaurant development at Carson Street

and Lakewood Boulevard. His response:

“We foresee a real opportunity to do something in

this part of Long Beach which will be very beneficial to

the community. We also recognize that no new retail

development of any significance has been constructed

in this part of the city in some time, which will allow

us to play an important role in improving the lifestyle

experience for the area. We will bring something fresh and special to the area with the inspiration of new design elements and

tenants that are carefully curated to serve the demographic.

“We expect to create a village atmosphere (themed with a design that defines what Long Beach is known for in aviation and the

port). The center will be carefully curated with stores, shops and special eateries that serve the local population (neighborhoods,

Long Beach City College, Long Beach Airport and of course, the local businesses that reside in the area).

Byron Ward of Burnham-Ward Properties added: “We will look forward to engaging the greater community as we bring focus to

the things we are best known for such as unique architecture and design, people places, vibe and a sustainable dynamic tenant mix.”

Ribbon-cutting ceremonies welcoming Virgin Galactic and The Spaceship Company to Long Beach were held March 7 at the firm’s 150,000-square-foot

office and manufacturing facility at Douglas Park, north of the Long Beach Airport.

When asked what attracted the company to pick Long Beach to manufacture its

LauncherOne satellite launch vehicle, Will Pomerantz, vice president of special projects

at Virgin Galactic said:

“We’ve certainly been looking at facilities for several months now. . . . This facility

in Long Beach ended up having all the right parts, all the right attributes. . . . There

were a couple of different aspects [to our decision]. One, we needed very large space

where we could manufacture rockets and manufacture a lot of them. Also we wanted

a place that was pleasant for our staff to live and work.

“We have a lot of job openings. The fact that the Long Beach area has such a

wonderful stable of talent already, people who are quite experienced in aero-

space and in other related fields, was very attractive to us.

“We certainly expect to be there [Long Beach] for a long time, and we expect to be

very busy there, too.”

In welcoming Virgin Galactic to the city, Mayor Robert Garcia said, “Long Beach has

long been a pioneer city in the aerospace business, and we’re very excited that Virgin

Galactic is now making us a pioneer city in the private space flight industry, and seek-

ing to hire local people for those jobs. I am looking forward to seeing the new facility,

and to the significant economic impact Virgin Galactic will have in Long Beach.”

On March 7, the company attracted several thousand people to its Job Fair.

Ribbon-cutting ceremonies were held March 7 to welcome Virgin Galactic to Long Beach’sDouglas Park, north of the Long Beach Airport. Pictured from left are: Congressman DanaRohrabacher; California State Assemblyman Patrick O’Donnell; Virgin Galactic and TheSpaceship Company CEO George Whitesides; Long Beach Mayor Robert Garcia; and LongBeach Councilmember Stacy Mungo.

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Economic DevelopmentEconomic Development Commission –Spurring Economic Growth In Long Beach

Heralding it as “a great step forward for economic development in Long Beach,” Mayor Robert

Garcia has resuscitated the city’s economic development commission, which had been dor-

mant for several years.

According to the City of Long Beach website, the economic development commission “advises the Mayor and

City Council on matters relating to local businesses and economic issues such as growth patterns and programs

to better serve the community.”

In an interview with the Business Journal, Garcia confirmed that the commissioners would be performing

those duties.

“The commission’s first task will be an independent review of the permitting, licensing and planning process

that businesses go through when opening or expanding, and it will be presented to the city council for review,”

Garcia said.

“This all-star team of business and community leaders will ensure that we make the process of opening a new

business seamless and quick.”

Thereafter, Garcia said, the commission “will also work towards presenting ideas and recommendations to spur

economic growth in Long Beach.”

Garcia intends the commission’s revival to position Long Beach for long-term economic sustainability.

“We need a 21st century approach to economic development that drives innovation and supports business

growth in trade, health care, technology, manufacturing and the creative sector,” he said. “The economy is chang-

ing rapidly and we have to be in the best position to attract quality, middle-class jobs. That’s why I’ve made re-

viving this commission a priority, and also why I revived the city’s economic development department . . .”

Garcia said he assembled the economic development commission to represent a range of expertise and per-

spective. These are its members:

• Kristi Allen, vice president of hotel operations at Long Beach-based Ensemble Hotel Partners, and the chair

of the Long Beach Area Chamber of Commerce.

• Becky Blair, longtime commercial real estate broker in Long Beach and former chair of the Long Beach

Planning Commission.

• Blair Cohn, executive director of the Bixby Knolls Business Improvement Association, chair of the Council of

Business Associations (COBA) and Cycling Competition Manager for this summer’s Special Olympics World Games.

• Frank Colonna, longtime real estate broker and former two-term city councilmember.

Randal Hernandez, managing director of government relations at Union Bank and former chief of staff with

former Long Beach mayor Beverly O’Neill.

• Ralph Holguin, CEO of RMD Group, Inc., a North Long Beach-based high-tech company.

• Walter Larkins, president of CDR Benefits, LLC, a life and health insurance company, and founder of Endosur-

gical Development Corp. and CDR Financial Services, LLC.

• Michelle Molina, managing partner of Millworks, an investment and property management company in

Downtown Long Beach.

• Robert Olvera, Jr., president of International Longshore and Warehouse Union (ILWU) Local 13.

• Cyrus Parker-Jeanette, dean of the College of Fine Arts at California State University, Long Beach.

• Paul Romero, senior national sales director with the Long Beach Convention & Visitors Bureau. �

8 • March 2015 Building A Better Long Beach

Forum Scheduled March 31 To Discuss Investment Opportunities

(Note: The following was received from the City of Long

Beach at press time and is important news for possible in-

vestors and developers.)

The City of Long Beach has received approval to imple-

ment its Long Range Property Management Plan for the

disposition and use of real property of the former Long

Beach Redevelopment Agency (RDA). The mayor, city

council, city staff, oversight board and RDA successor

agency spent considerable time and energy creating and

advocating for this hard fought milestone which will en-

able future investment and development opportunities

in the City of Long Beach.

“This is an extremely important step forward for eco-

nomic development in Long Beach, and I’m grateful to

Governor Brown, his staff and our representatives in

Sacramento for helping us complete this process,” said

Mayor Robert Garcia. “This plan will improve neighbor-

hoods throughout the city, eliminate blight and generate

vital revenue for the city.”

The California Department of Finance approved the

city’s plan, which was developed after the State of Cali-

fornia dissolved redevelopment agencies four years ago.

The plan includes an inventory of the real property of the

former Long Beach RDA, which encompasses 259 parcels

at 71 sites.

The city will begin to implement the plan by selling the

27 parcels that are categorized as “for sale” properties.

Proceeds from their sale will be distributed as property

tax to taxing entities. The city will receive approximately

22 percent of that amount.

Mayor Garcia and the Downtown Long Beach Associ-

ates (DLBA) have scheduled a forum on investment and

development opportunities in Long Beach on Tuesday,

March 31. The forum will provide opportunities to net-

work with other developers who have taken advantage of

award-winning city policies, such as the Downtown Plan

and Long Beach’s Adaptive Reuse Ordinance. Key city staff

will provide assistance and guidance with the best oppor-

tunities to invest in Long Beach.

For further information about the forum, please con-

tact the DLBA at [email protected]. To learn more about

property investment opportunities, call Long Beach Eco-

nomic and Property Development Director Mike Con-

way at 562/570-5282. �

Long Range Property Management Plan Approved, Enabling Development Opportunities

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Business Assistance

Demonstrating a renewed commitment to the growth of business and industries

and the economic well being of the community, the City of Long Beach recently

created the Economic & Property Development Department, headed up by Mike

Conway, director. An 11-person commission made up of Long Beach community leaders repre-

senting business, workforce and community interests oversees the department, which is focused

on retaining and attracting businesses.

Located on the third floor of city hall, the Economic & Property Development Department is

the first stop for anyone looking to start or open a business in Long Beach. Economic Develop-

ment Officer Seyed Jalali, who has years of experience leveraging community resources and

working with the city’s Long Beach Development Services (LBDS) Department and community

resources to assist business owners with a team-based approach, is always ready to help out

incoming businesses, serving as their point person at city hall.

The Economic & Property Development Department and LBDS are prepared to assist busi-

nesses with the technical aspects of opening a new location, the city’s permitting processes and

even with financial assistance and incentives when applicable.

Technical And Permitting AssistanceOne of the principal challenges in opening a business is finding a location. City staff has

strong ties with Long Beach Commercial Real Estate Council, a network of commercial real

estate professionals, and often work with the council’s members to find appropriate locations

for new businesses.

City staff assist businesses and their real estate brokers by identifying which areas and build-

ings are zoned for certain business uses. A manufacturer, for example, would need to locate

within an area zoned for industrial use, such as Douglas Park, an office and industrial business

park by the 405 Freeway and Long Beach Airport.

Virgin Galactic, a company specializing in commercial space flight, recently worked with Long

Beach Development Services Director Amy Bodek and Conway of the Economic & Property De-

velopment Department to identify a property in Long Beach to manufacture a satellite launch

vehicle. The company presented its needs – a centrally located building measuring more than

100,000 square feet with access to a nearby airport, zoned for manufacturing – and city staff

quickly identified a building meeting those specifications in Douglas Park.

Once a suitable site has been chosen for a new business, staff at city hall are ready to guide

business owners through the planning and permitting process, the length of which varies, de-

pending on the business type and whether new construction is involved. The permitting process

for a small project – for instance, a boutique moving into a vacant retail space – may take as

little as two to six weeks. A large project, such as a 100,000-square-foot automotive trade school

currently being built at Douglas Park, may take three months to approve, depending on the

workload of city planning officials. For those who need approval in a shorter time frame, the

city offers expedited permit processing for a fee, which covers overtime costs of city staff or the

use of a hired consultant to speed the process along.

To streamline the permitting process, the city provides checklists for the most common busi-

ness uses, including office, retail and restaurant, so business owners know exactly what they

need to do to get their businesses off the ground from day one. These checklists are available

online at www.lbds.info/building or at city hall.

Monday through Friday, planning personnel are available to work with any current or prospec-

tive business owners, with or without an appointment. Counters staffed with planning specialists

are open to the public on the fourth floor of city hall, where business and site plans may be

brought for review, and where permits are submitted. There are designated city staff members

for each component of the permitting process, including engineers specializing in electricity

and plumbing, fire plan checkers, and more.

Financial Assistance And Business IncentivesThe City of Long Beach offers financial assistance to businesses through a variety of loan pro-

grams and development incentives.

Funded by a federal grant, the city’s revolving business loan program provides loans, in

10 • March 2015 Building A Better Long Beach

“I think that the city government, the city council,

the mayor and city manager have all been very

supportive of our efforts to grow. And I think that’s

a big plus. You go into a big city and you’re not going

to get the kind of attention from the local city hall.”

John Molina, Chief Financial Officer, Molina Healthcare

City Departments Ready To Help New And Expanding Businesses

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Business Assistanceamounts ranging from $20,000 to several hundred thousand dollars, to small and

medium-sized businesses. As these loans are repaid, the city reuses those dollars

to fund more business loans. In order to participate in this program, a business

seeking to expand or relocate in Long Beach must generate one new job for every

$35,000 loaned. Loans are to be used for equipment, fixtures, working capital

and marketing, but not for construction.

Another financing option for businesses through the City of Long Beach is the

Grow Long Beach Fund, a partnership between the city and the National Devel-

opment Council’s Grow America Fund. Through this program, Small Business Ad-

ministration loans are made available to small businesses in need of financing in

order to expand. Qualifying businesses must be on financially sound footing,

demonstrate the ability to repay the loan and must create new jobs. Loan amounts

typically range between $100,000 to $400,000, according to city staff.

While the Grow Long Beach Fund is typically used for more established busi-

nesses, the city’s microenterprise loan program is suited to start-ups. Through the

program, small businesses with five or fewer employees (including the owner)

and fully developed business plans may qualify for loans ranging from $25,000 to

$35,000. Qualifying business owners must submit their business plans for review,

after which a business loan subcommittee of the new Economic Development

Commission will determine whether to not to provide the financial assistance, ac-

cording to Jalali of the Economic & Property Development Department.

Large retailers are the only business type currently eligible for a tax incentive

program through the City of Long Beach. Any retailer generating at least $5 mil-

lion in taxable sales is able to receive 50 percent of its sales tax back after the

first $50,000 in sales tax has been generated. The returned tax dollars must be

spent to offset construction or expansion costs. Primarily this incentive benefits

car dealerships and large retail centers, according to Jalali.

Businesses located in Community Block Development Grant-eligible areas

of the city may also qualify for property improvement incentives through

Long Beach Development Services. Primarily these areas include North Long

Beach, Westside Long Beach and parts of Central Long Beach, according to

Bodek of LBDS. With Community Block Development Grant funds, the city

offers $2,000 grants for new businesses in those areas, which may be used

for any purpose. LBDS also offers $2,000 facade improvement grants to

businesses as well as business property owners. In the instance that a busi-

ness owner and the owner of the business site apply for and receive grants,

the total amount is $4,000.

Workforce DevelopmentThe Pacific Gateway Workforce Investment Network, administered by the City

of Long Beach, offers workforce development services to businesses in Long Beach

as well as those located in the nearby cities of Signal Hill, Torrance and Lomita.

Pacific Gateway has a variety of options to help build a business’s workforce.

The principal tool the organization offers is the Virtual One-Stop online database,

available at www.longbeachvos.org, where businesses may post job openings and

search through thousands of qualified candidates after creating a free account.

New businesses moving to town may find it beneficial to hold hiring events,

particularly if their hiring needs are more expansive than just a few employees.

Pacific Gateway offers assistance coordinating, marketing and staffing mass

hiring events, as well as pre-screenings, skills assessments, individual inter-

views and follow-up meetings.

In some instances, Pacific Gateway is able to help cover business costs of

customized and on-the-job training for new workers who meet certain quali-

fications. For customized training – such as training workers to use specialized

equipment or to work in specific settings – Pacific Gateway offers assistance

in designing a training program and finding a training provider, if necessary.

With a valid business license, workers’ compensation insurance, W-9 forms

and a customized training agreement, businesses may have as much as 50 per-

cent of training costs covered for qualified employees.

Similarly, Pacific Gateway’s On-The-Job Training Program covers wages of new

hires while they learn the skills necessary to be effective in their new jobs. This

program also covers up to 50 percent of a worker’s wages but in some cases may

pay for as much as 90 percent of wages.

In addition to its workforce hiring and training resources, Pacific Gateway also

offers specialized workshops for businesses on topics such as tax credits and in-

centives, layoff aversion, site permitting assistance and financing.

Small Business Incentives ProgramIn an effort to attract and retain small businesses, the Long Beach City Council

is implementing a new incentives program for businesses with 10 or fewer em-

ployees. Any such business that is relocating to or expanding its presence in Long

Beach is eligible for a monetary incentive equal to the amount of its first year’s

business license tax. The incentive is paid as credit against the bill for the tax.

Manufacturing businesses opening a new location in Long Beach are also eligible

to receive an incentive equal to the amount of the first two years worth of pay-

ments for the business license tax.

Similar incentives are available for small businesses investing in renovations or

construction improvements to their properties. Businesses spending more than

$2,000 on a permit for construction or renovation are eligible for an incentive

equal to one year’s business license tax, while those spending $4,000 are eligible

for an incentive equal to two years of business license taxes.

Through the new business incentives program, small businesses that add em-

ployees will receive an incentive payment equivalent to four times the amount

of incremental business tax for each new employee, which is to be paid as a credit

against the current year’s business license tax.

For more information, contact Seyed Jalali at 562/570-6172. �

12 • March 2015 Building A Better Long Beach

The Pacific Gateway Workforce Investment Network is available to help businesses recruit, hire andtrain employees. The organization recently assisted a new North Long Beach business, NorthgateGonzalez Market, fill 170 positions.

(Continued From Page 10)

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Development Projects

Real Estate Investment Transforming City Landscape

Real estate developers are investing in office, industrial, residential

and retail projects throughout the City of Long Beach. Most of these

developments – which include millions of square feet of commercial

projects and thousands of residential units – are concentrated in Douglas Park

(see pages 16 and 17), downtown and the waterfront.

New Civic CenterIn late 2014, the Long Beach City Council made a decision that stands to change

the face of Downtown Long Beach when it approved plans for a new civic center.

Developer Plenary-Edgemoor Civic Partner’s plans include a new city hall, Port

of Long Beach headquarters and a main library, as well as multi-family residential

units, a hotel, retail and a redesigned Lincoln Park. While the proposal is still un-

dergoing community review, Mike Conway, director of Long Beach’s Economic

and Property Development Department, expects the final approved plans to fea-

ture around 650 multi-family units and 200 hotel rooms.

Designs for the public elements of the project – city hall, port offices and the

main library – are to be completed first, followed by private developments.

Groundbreaking is expected in early 2016, with a completion date of early 2019

for the city buildings.

Waterfront RetailLong Beach’s retail offerings are soon to become quite diversified, thanks to

two new waterfront projects as well as the new retail planned at Douglas Park.

Downtown’s The Pike at Rainbow Harbor, fronting Shoreline Drive and located

west of Pine Avenue across from the

Long Beach Convention & Entertain-

ment Center, is currently being re-

designed as an outlet shopping center

by its property management firm, DDR

Corp. In addition to the existing

Restoration Hardware Outlet, new ten-

ants include Nike, H&M and Forever

21. DDR is in talks with other national

retailers to fill remaining retail pads for

its redesigned center.

On the edge of Alamitos Bay, the

planning process is underway for a new

retail center to replace an aging hotel

at the southwest corner of 2nd Street

and Pacific Coast Highway. Called The

Shoppes at 2nd+PCH, the proposed de-

velopment consists of 216,000 square

14 • March 2015 Building A Better Long Beach

The rendering pictured above by Plenary-Edgemoor Civic Partners has been selected as the preliminary design for the proposed new Long Beach Civic Center. The project includes a city hall, Port of Long Beachheadquarters building, main library, redesigned Lincoln Park, residential units and possibly a hotel. A civic plaza corridor will run through the complex and include retail and dining establishments. Communityengagement meetings are ongoing throughout the city. The existing Landmark Square office tower is at the far left and the World Trade Center office tower at the far right.

The Pike at Rainbow Harbor is being converted to an outlet center by property management firm DDR Corp. Restoration Hardware was the first store to open inthe revamped center, which includes a Cinemark and several dining and entertainment establishments. Soon, H&M is opening, followed by Nike and Forever 21.

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Development Projectsfeet of retail and 29,000 square feet of restaurant space. City

staff is working on a draft environmental impact report for the

project, which should be ready for public review by spring 2015.

After the report is approved, demolition of existing structures

on the site may begin.

Downtown ResidentialIncluding the proposed residential units for the civic center

project, there are more than 1,800 new apartments planned

or under construction in Downtown Long Beach. The urban

waterfront is an attractive location to live for people of all

ages, with diverse dining and shopping, access to multiple

modes of public transit, and close proximity to attractions like

the Aquarium of the Pacific and The Queen Mary.

The largest of these downtown developments is Shoreline

Gateway, a two-tower residential and retail project by Ander-

sonPacific LLC and Ledcor Properties, Inc. located at 707 E.

Ocean Blvd. Construction on the first residential tower, the 17-

story The Current with 223 luxury apartments, is underway and

should be completed by early 2016. A second 35-story condo-

minium tower is expected to break ground within the next year

or so. The towers are to be connected by a 25,000 square foot

plaza featuring retail and other amenities.

Under construction in the nearby East Village Arts District

is Edison Lofts, an adaptive reuse project in which property

developer Ratkovich Properties is converting an old city hall

office building into 156 multi-family rental units. Located at

100 Long Beach Blvd., the project is slated for completion in

September 2015. Also underway in the East Village is the 6th

Street Lofts project at the corner of 6th Street and Elm Av-

enue by Long Beach-based Urban Pacific Multi-Housing, LLC. The 30-unit multi-

family building should be completed by mid-2015.

Multiple projects are also underway closer to the downtown core. Construc-

tion continues to adaptively reuse a former department store at 433 N. Pine

Ave. into a 28-unit residential complex with ground floor retail. Just a few

blocks away, demolition of an old office building located at 245 W. Broadway

is nearly complete. After a storm drain beneath the property is relocated, con-

struction on a new 222-unit apartment building called Parc Broadway is ex-

pected to begin in the summer of 2015. Around the corner from Parc

Broadway, a 69-unit apartment building called Pine Square is being built be-

neath an existing elevated residential complex at 250 Pacific Ave.

Four other residential projects planned for Downtown Long Beach are await-

ing approval by the city. Two of these involve adaptively reusing office build-

ings – the Ocean Center Building at 110 W. Ocean Blvd. and the Security Pacific

National Bank Building at 110 N. Pine Ave. – into mixed-use residential and re-

tail projects. Plans for the Ocean Center project, designed by Studio One

Eleven, feature 75 multi-family units, ground floor retail and amenities. The

historic Security Pacific building is to be converted into 118 multi-family units.

Adjacent to the Ocean Center Building, Lennar Multi-family Communities is

planning a new seven-story, 216-unit apartment building.

Located at the end of The Promenade, a popular dining corridor in Down-

town Long Beach, a 20-unit residential building called the Residences at City-

Place is awaiting entitlements from the city. Plans for the project, located at

495 The Promenade North, also include ground floor retail.

The newest completed apartment building near Downtown Long Beach is

Urban Village by AMCAL Housing at 1081 Long Beach Blvd. The building features

129 market rate apartments and 5,000 square feet of ground floor retail. �

Building A Better Long Beach March 2015 • 15

­­

“We chose to develop in Downtown Long Beach because it provides

one of the most unique waterfront urban settings in California;

with walkable amenities, a vibrant Downtown, a mix of cultural and

recreational amenities, integrated with several modes of public transportation,

all within proximity to major employment centers in the region.”

Ryan Altoon, Executive Vice President, AndersonPacific LLC

which is developing Shoreline Gateway, rendering pictured above

Parc Broadway is a 222-unit apartment complex at the northwest corner of Pacific Avenue and Broad-way in Downtown Long Beach. It is a project of Broadway Company, LLC.

Lennar Multi-family Communities is planning to build the 216-room apartment complex pictured aboveon Ocean Boulevard in Downtown Long Beach.

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Douglas Park

At Douglas Park, a 261-acre business park butting up to the north

side of the Long Beach Airport on former Boeing property, office

and industrial buildings are being built both on speculation and

with tenants already lined up.

Douglas Park is named after Donald W. Douglas and his Douglas Aircraft Com-

pany that brought airplane manufacturing to the city in 1940, producing 9,441

aircraft for the war effort.

The park boasts one of the largest parcels of undeveloped land zoned for in-

dustrial and office use in Southern California. This, coupled with its proximity to

the 405 Freeway, the ports of Long Beach and Los Angeles and the Long Beach

Airport, as well as its central location between Los Angeles and Orange counties,

make it very appealing to businesses.

Already home to dozens of businesses, several thousand workers and numer-

ous corporate headquarters, the business park is also attracting retail and hospi-

tality developers. Recently, SARES-REGIS Group, Douglas Park’s property

management firm, announced that a new 26-acre hotel and retail center – which

will take up 10 percent of Douglas Park – is planned for the northeast portion of

the business park at the corner of Carson Street and Lakewood Boulevard. Plans

by Newport Beach-based Burnham USA Equities Inc. include a hotel, restaurants

and shops for a combined 250,000 square feet. Douglas Park is currently home

to a Courtyard Marriott hotel, quick-serve restaurants and a Starbucks.

After the success of SARES-REGIS’s Pacific Pointe North and South projects – pre-

planned industrial projects within Douglas Park – the company has decided to move

forward with a Pacific Pointe East development at the southeast corner of Lake-

wood Boulevard and Conant Street. Approved plans include three industrial build-

ings measuring 232,000 square feet, 144,000 square feet, 118,000 square feet.

Of the dozens of businesses located in the Douglas Park area, Mercedes-Benz USA

stands to make the biggest mark, at least in terms of square footage. The company

is currently building its western regional offices, a vehicle preparation center and em-

ployee training classrooms in an existing, two-building, 1.1 million-square foot facility

at the northeast corner of Lakewood Boulevard and Conant Street. The company es-

timates construction will be completed by the end of the second quarter of 2015.

The latest company to break ground on a project in Douglas Park is Nautilus In-

ternational Holding Corp., which kicked off construction on its new headquarters

in early March. The company and its four subsidiaries – Metro Ports, Metro Risk

Management, Metro Cruise and Metro Shore – will relocate from Wilmington, near

the Port of Los Angeles, to a new 40,000-square-foot building in December 2015.

Douglas Park’s newest tenants are Virgin Galactic, the international space travel

company founded by Sir Richard Branson, and Shimadzu Precision Aircraft Equip-

ment USA, an aircraft parts manufacturer relocating from Torrance. In February

of 2015, Virgin Galactic leased a 150,000-square-foot industrial building at 4004

E. Conant St. to manufacture LauncherOne, a satellite launch vehicle. Shimadzu

Precision Aircraft Equipment USA, a division of the Japanese company Shimadzu

Precision Instruments, Inc., held the grand opening for its new headquarters on

the southwest corner of Lakewood Boulevard and Conant Street on March 12.

Located east of Worsham Avenue between Conant Street and Cover Street, a

sprawling new 142,000-square-foot campus for Universal Technical Institute

(UTI), an automotive trade school headquartered in Arizona, is under construc-

tion. The school, scheduled to open in fall 2015, will serve as many as 800 stu-

dents per day. Campus plans feature 77,000 square feet for training laboratories,

10,000 square feet dedicated to manufacturer-specific training programs and

9,000 square feet of classroom space.

Urbana Development, a Long Beach-based real estate development firm, is

nearing completion on two medical office buildings measuring 38,000 and 52,000

square feet within Douglas Park. The buildings, which will house local medical

firms including Long Beach Gastroenterology, Columbia Pediatrics Medical Group

and Laser Skin Care Center Dermatology Associates, are nearly complete. Urbana

is also moving forward with plans for three new creative office buildings totaling

40,000 square feet on a two-acre parcel of land at the business park. The firm

also designed Nautilus’s new headquarters. �

16 • March 2015 Building A Better Long Beach

1

23

14

15

15

13

16

Douglas Park Continues To Be A Huge Success Story For City Of Long Beach

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Douglas Park

Building A Better Long Beach March 2015 • 17

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4

5

6

8

7

10

9

11

11

12

At center right (#17) at the corner of Lakewood Boulevard and Carson Street are the 26 acres purchased recently by Burnham USA Equities,Inc. of Newport Beach. The company plans to build at least one hotel along with restaurants and retail stores. On the east side of LakewoodBoulevard (#18) is the Mercedes-Benz USA western regional offices and the location (#19) of Pacific Pointe East, a three-building project tobe developed by SARES-REGIS Group (SRG). Even though Douglas Park is “officially” the 261 acres west of Lakewood Boulevard, SRGmarkets the entire area pictured above as Douglas Park.

19

18

17

“Some of our customers, if they

have to, can even fly in to the

Long Beach Airport and we can

deliver a part right to the plane’s

side and they can take off.”

Larry O’Toole, CEO Sanders Industries Holdings and its subsidiary, Rubbercraft

“Long Beach is a very

business-friendly city.

I think the city understands the nexus

between the port and the city

and how important it is.”

James Callahan, PresidentNautilus International Holding

“The close vicinity of the ports is particularly

attractive. You can save a lot of money in

trucking from the port [to Douglas Park]

versus to Ontario, where it could be triple

the price in trucking to haul the containers.”

Paul LinChief Financial Officer, United Pacific

1. Shimadzu Aircraft Equipment USA2. Turbo Air3. Virgin Galactic4. United Pacific5. Rubbercraft6. LD Products7. Boeing Building8. The Kong Company9. Providence Industries/My Dyer10. Food Pharma

11. Two Medical Office Buildings nearly completedto include Long Beach Gastroenterology, ColumbiaPediatrics, Laser Skin Care Dermatology Associates12. Nautilus International Holding Corp., under con-struction13. Verizon facility14. Courtyard Long Beach Airport15. Dining establishments inlcude The Habit BurgerGrill, California Fish Grill, Jersey Mike’s Subs, TheFlame Broiler and Starbucks

16. Universal Technical Institute, under construction

Red Box: Here are some of the companies locatedwithin the boundaries of the box: Science Care, iQASolutions, Airgas Business Support Center, DouglasPark Medical Specialist, Stantec, Insight Examina-tion Services, Overland, Pacific & Cutler, InterfaceSecurity Systems, LOMCO, JDA, Felahy Law Group,Gunn/Jerkins, American Worldwide Agencies, MHPStructural Engineers, Lin Manufacturing

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Business Sectors

Aviation & AerospaceWith a long-term lease and a flurry of new hires,

Virgin Galactic’s recent arrival in Long Beach con-

firmed the resurgence of the local aviation and

aerospace industry. Virgin Galactic is designing

and manufacturing its new satellite-launching

space vehicle, LauncherOne, in Douglas Park, a

business complex named for and built where Dou-

glas Aircraft Company once produced the warplanes and commercial airliners that turned

flying machines into engines of the Long Beach economy. The neighborhood already includes

Shimadzu Precision Instruments’ Aircraft Equipment USA operation, which recently relocated

its headquarters from Torrance, and Rubbercraft, maker of finely customized elastomeric

parts for military and commercial uses, which became one of Douglas Park’s first major ten-

ants when it moved its headquarters from Gardena two years ago.

Douglas Park abuts the north side of the Long Beach Airport, long popular among busi-

ness and leisure travelers for its efficiency and freeway-close location, now enhanced by

a modern and resort-like passenger terminal that opened two years ago. JetBlue Airways

utilizes the airport as its West Coast base, offering up to 27 daily flights to numerous des-

tinations across the U.S.

The Long Beach Airport is, itself, a hub of aviation-

related business. It includes maintenance operations

for Gulfstream Aerospace’s corporate jets, cargo

hauling by FedEx and UPS, business and service cen-

ters like the Aeroplex/Aerolease Group, Signature

Flight Support, Toyota-owned AirFlite, and pilot train-

ing that ranges from schools like Long Beach Flying

Club and Angel City Flyers to the high-tech simula-

tions at FlightSafety International. The Boeing Com-

pany, which is wrapping up production of the C-17

Globemaster III transport, just opened an Engineer-

ing Career Development Center.

Additionally, Long Beach Airport is surrounded by a

host of non-aviation income streams. In Douglas Park,

Mercedes Benz is converting a 1.1 million-square-foot

Boeing hangar into a regional headquarters. The Kilroy

Airport Center is home to the U.S. headquarters for

high-tech office equipment company Epson America,

Inc. and also is the headquarters for SCS Engineers,

Moffatt & Nichol and Senior Care Action Network,

among others. The Long Beach Airport Business Park

is home to a large Auto Club of America office, Verizon,

and P2S Engineering, to name a few. �

18 • March 2015 Building A Better Long Beach

Ribbon cutting ceremonies for the new headquarters for Shimadzu Aircraft Equipment USA were held March 12 at Douglas Park, locatednorth of the Long Beach Airport. The firm, a division of Shimadzu Precision Instruments, is relocating from Torrance. Pictured from left are:Yutaka Nakamura, senior managing executive officer, Shimadzu; Yasuhiro Yamanaka, president of Asahi Kinzoku Kogyo Co., Ltd.; TimPatton, office of Long Beach Mayor Robert Garcia; Stan Deal, senior vice president of commercial aviation services, Boeing CommercialAirplanes; Shigehiko Hattori, chairman of the board, Shimadzu; Hidehisa Horinouchi, consultate general of Japan, Los Angeles; RandyGordon, president/CEO, Long Beach Area Chamber of Commerce; Osamu Ando, senior managing executive officer, Shimadzu.

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Business SectorsFinancial Services

The depth of the financial resources available in Long Beach is illustrated by a banking pres-

ence that includes every major and mid-sized institution in the Western United States, as well

as a pair of local independents – Farmers & Merchants Bank and International City Bank – that

have achieved similar stability by connecting their success with the well-being of the city.

Farmers & Merchants Bank (F&M) was founded in 1907, and more than 100 years later

it remains in the same family and follows the same principles of honesty, integrity, com-

passion, faith and community service. It has consistently been rated as one of the

strongest financial institutions in the country. The bank has 23 branches throughout Los

Angeles and Orange counties.

International City Bank (ICB) was established in 1984 with a focus on products and services

for businesses throughout the Long Beach area and a familiarity with the local financial land-

scape. It also specializes in Small Business Administration lending. ICB

also has an Irvine branch.

The rest of the banking roster includes Wells Fargo Bank, Chase

Bank, Comerica Bank, First Bank, City National Bank, Bank of Amer-

ica, OneWest Bank, Citibank, U.S. Bank, Union Bank and California

Bank & Trust.

The range of other financial services in Long Beach matches the spec-

trum of needs with relevant experts, including certified public account-

ants (such as Windes, the largest accounting firm based in Long Beach,

pictured top left), stock brokers (such as Merrill Lynch, pictured below),

experts on the tax codes, retirement

planners, life insurance brokers,

small business startup advisors, tax

advisors and workers’ compensation

insurance brokers.

When choosing to open a business

in Long Beach or to expand current

operations, there are plenty of pro-

fessionals available to ensure that

your transition is smooth and that

your business meets all city, state

and national requirements and regulations, and that all tax and legal issues are addressed. �

Green BusinessGreen businesses and services are growing steadily in Long Beach, thanks to increased

customer demand and encouragement by the City of Long Beach through its Lawn-to-Gar-

den program and green building standards, its goal to become the “Most Bicycle-Friendly

City in America” and other efforts.

The industry is most commonly described as businesses with services or products that ben-

efit our environment or reduce harm to it while turning a profit.

While some businesses are brick-and-mortar, even more are

consultants, many of whom advise businesses and others how

to reduce their consumption of non-renewable and scarce re-

sources such as oil, water and disposable items.

Long Beach-based Solar Source (whose project manager is pic-

tured at left) is one renewable energy company in town that in-

stalls solar photovoltaic panels for a steady base of clients across

all sectors who are seeking to reduce their energy use and save

money. Other energy firms in Long Beach focus on helping the

Port of Long Beach reach its goal to become the greenest port

in the world through energy use reduction and other measures.

Throughout Long Beach, new retail stores have opened car-

rying sustainably made clothing and other items. Yellow 108,

20 • March 2015 Building A Better Long Beach

(Please Continue To Page 24)

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Business Sectorswhich sells hats, clothing and accessories, not only has a shop and its headquar-

ters in Long Beach but also sells to most Whole Foods around the United States.

MADE In Long Beach sells a wide array of locally made goods, from bike baskets

to jewelry. Tiny EcoUrbanite offers eco-friendly baby and children’s items as well

as educational classes on natural parenting.

Local and organic food is one of the fastest growing trends in Long Beach, with

national local-food expert Primal Alchemy catering many events and Beach-

Greens and other companies providing local delivery of organic produce from

local farms. Organic juice bars are sprouting up around town and many restau-

rants are providing more organic, local and non-genetically modified food.

An increasing number of landscaping companies are converting lawns into

drought-tolerant, toxin-free, or food-producing gardens for businesses and

residents seeking to decrease water and pesticide use, attract birds and bees

or grow local food.

The city’s bike shops and active transportation consultants help residents

and employees go car-free or car-light, and the city is looking to

launch a bike share program as well as a car share program. The

urban planning community is helping create denser, more walka-

ble neighborhoods. And, under the city’s adaptive reuse incentive

program, several buildings have been renovated with sustainable

products and processes.

With the growing number of sustainability professionals in the city

coupled with new government regulations and incentives, green

business is an industry to watch. �

Health CareHealth care is a significant part of the Long Beach economy as four

medical providers are among the city’s largest private sector em-

ployers – and these businesses are homegrown.

Long Beach Memorial Medical Center, born as Seaside Hospital in 1907 and

ranked among the nation’s best in 11 areas of care in 2014, is the flagship of

the MemorialCare Health System, which also owns the Miller Children’s &

Women’s Hospital and Community Hospital Long Beach, and three more hos-

pitals in Orange County.

St. Mary Medical Center was founded in Long Beach by the Sisters of Charity

of the Incarnate Word in 1923. Now part of Dignity Health, the hospital con-

tinues to earn recognition for the work of its 600 physicians and 1,350 em-

ployees to meet the health care needs of the city’s residents.

SCAN [Senior Care Action Network] Health Plan, organized in 1977 by a

Long Beach group dissatisfied with access to Medicare services, is now the

nation’s fourth-largest not-for-profit Medicare Ad-

vantage plan with 1,100 employees serving 130,000

people in California and Nevada. The nonprofit re-

mains headquartered in Long Beach.

Long Beach based-Molina Healthcare, founded by

Dr. C. David Molina in 1980 as a pay-what-you-can

clinic, finished 2014 with operations in 15 states and

ranked No. 393 in the Fortune 500. The company,

which now focuses on Medicaid and Medi-Cal plans,

predicts 2015 revenues will reach $14.3 billion.

Long Beach is one of three cities in California with

its own health department, employing 340 employees

at nine sites. Although 99 percent of the $120 million

budget comes from federal, state, county and private

sources, the city’s administrative role facilitates direct

contact with the public, which enables resources to be

directed more efficiently. �

24 • March 2015 Building A Better Long Beach

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Business SectorsHospitality & Tourism

Beyond the profits it turns, the jobs it generates

and the tax revenue it collects through the

tourists and conventioneers it attracts, the Long

Beach hospitality and tourism industry continues

to transform the city into a better place for the

people who live here.

Consider that the expanding dining and drinking

options in Downtown Long Beach are mostly con-

centrated within eight square blocks of the Long

Beach Convention & Entertainment Center. Notice

that the number of restaurants and bars within

those boundaries has climbed to 125 as the trade

shows, meetings, special events and massive get-togethers on

the convention center calendar have surpassed 300 annually.

The shops, galleries and services that are filling in the spaces

between the restaurants – and the free time between the out-

of-towners’ lunch and dinner rushes – exude a livability that

might have something to do with the new residents that are fill-

ing up downtown’s formerly stagnant housing inventory.

Long Beach’s two principal attractions – The Queen Mary

and Aquarium of the Pacific – each lured 1.5 million people in

2014, generating revenues that justified spending money on

the ship’s improved amenities and historical restoration, as

well as a succession of high-quality displays at the Aquarium. The four decades the Toyota

Grand Prix of Long Beach has raced through downtown streets has helped transformed

the area and attract investors from across the country. The Long Beach Lesbian and Gay

Pride Festival has similarly transformed the cultural landscape.

Numbers from the Long Beach Area Convention & Visitors Bureau (CVB) say hospitality

is a huge industry in Long Beach and has been a major engine of economic recovery.

Visits to conventions, trade shows and attractions surpassed six million in 2014, and

overnight hotel stays from these events generated $21,264,955 in transient occupancy

taxes (TOT) – $2.48 million more than in 2013. The hotel occupancy rate is expected to

be about 74.5 percent in 2015, up from 61.9 percent in 2009. More importantly, every

dollar invested by the industry generates $5.70 in return, according to the CVB.

Part of the recent success of the indus-

try is the popularity of the Pacific Ball-

room at the Long Beach Arena. The

state-of-the-art facility was completed in

late 2013 and has been a huge hit with

meeting planners ever since.

The future? A spate of renovation proj-

ects, including the Hilton Long Beach and

the Holiday Inn Long Beach Airport, sug-

gest it’s bright. �

26 • March 2015 Building A Better Long Beach

“The Long Beach Convention Center is going

to revolutionize the way convention centers do

business. The Arena with its built in rigging, lighting

and curtain system offers a huge cost savings and

convenience factor that is unique to Long Beach.”

Joshua R. DunnDirector of Sales, LiveVantage

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Building A Better Long Beach March 2015 • 27

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Business Sectors

International TradeThe Port of Long Beach (POLB) is the second-busiest container port in the United

States (behind its next-door neighbor, the Port of Los Angeles), moving more than

$180 billion in cargo every year – 90 percent of it to East Asia, where its top trading

partners are China, South Korea, Hong Kong and Japan. The massive complex cov-

ers 3,200 acres, accounts for more than 30,000 jobs in Long Beach, supports

300,000 jobs regionally and generates approximately $16 billion in wages through-

out California. Cargo container trade climbed 1.3 percent in 2014, which translates

into POLB’s third busiest year ever, and along with the strengthening American

dollar, signals even more imports to come.

That’s good news, although simply getting bigger isn’t the best measure of the

port’s success anymore – instead, it’s a matter of managing growth and mitigating

the negative consequences. That has been the challenge of the Green Port Policy,

the port’s 2005 commitment to reduce its environmental impact in six areas. Ad-

ditionally, the 2007 Clean Trucks Program banned old trucks and required emis-

sions control on new ones. The result? A decade that included the port’s two

busiest years ever also showed significant reductions in air pollutants, increases

in wildlife populations and enhancements to the aquatic habitat.

The port is bringing the same values to the Middle Harbor Rede-

velopment Project, a $1.31 billion upgrade that will combine two

aging, inefficient and environmentally underperforming cargo ter-

minals into a single one, with state-of-the-art equipment almost en-

tirely powered by electric, zero-emission technology. The first phase

has an October 2015 target completion date, and the tenant, Long

Beach Container Terminal, will move in while the second phase

shoots for completion in 2019. Increased efficiency is also the goal

of a renewed emphasis on the port’s rail lines, which will be up-

graded with the intention of increasing the amount of cargo on dock

rail from 22 percent to 35 percent.

The other large capital improvement project underway at the port

is the $1.2 billion Gerald Desmond Bridge Replacement Project. It involves tearing

down the existing Gerald Desmond Bridge and replacing it with a taller, wider bridge

to allow larger vessels to pass beneath it further into the port, and to facilitate more

vehicle traffic on the bridge deck.

Many of the businesses located in downtown office buildings are here due to

the presence of the port, including maritime attorneys, freight forwarders, custom

house brokers and others involved in the movement of goods. �

28 • March 2015 Building A Better Long Beach

“They [the City of Long Beach] have gone

out of their way to help us, to be proactive,

to be supportive and I just couldn’t ask for better

partners than what we have found in Long Beach.”

George AdamsPresident, SA Recycling

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(562) 421-93613840 Woodruff Ave. #208

Long Beach, CA 90808

mery

meryEE&General Dentistry

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Business SectorsOil

It’s not as obvious as in the early 1930s, when the dense

sprawl of derricks seemed to drape across the rolling inland

horizon like a dirty black shawl, but Long Beach is still very much

an oil town – except now the air is clean. The same black gold

that built the Port of Long Beach into a colossus of international

trade (largely to transport oil to foreign markets), that bought

the Queen Mary and that constructed the convention center

still constitutes an essential revenue stream for the city.

Most of the profits from Long Beach’s ongoing exploits of

the massive Wilmington and Long Beach oil fields – a total of

$75 million in fiscal year 2013-14 – first flow into the Tide-

lands Operating Fund. From there they are applied, with some

restrictions, to purposes ranging from infrastructure development projects to such city services

as policing, firefighting, lifeguards and beach maintenance.

The City of Long Beach’s oil field properties are overseen by California Resources Corp. (CRC), a

spinoff of Occidental Petroleum, which formed the new company last year by combining all its Cal-

ifornia assets. Tidelands Oil Production Company is field contractor for the west side of the Wilm-

ington Field. THUMS Long Beach Company is field contractor for east Wilmington, an offshore

operation that since 1965 has been sitting on four artificial islands, its rigs camouflaged by sound

walls designed to look like high rise apartments and adorned with landscaping, waterfalls and

mood lighting. The THUMS acronym refers to the consortium of companies that bid on the island

contract – Texaco, Humble Oil (now Exxon), Union Oil, Mobil Oil and Shell Oil. In 1967 each island

was renamed after the first four American astronauts to lose their lives. Island Grissom, Island

White, and Island Chaffee were named after the Apollo 1 astronauts, Island Freeman for the as-

tronaut who died while piloting a T-38 Talon jet for NASA.

Several private companies work the oil fields, too. They include the Termo Company, a Long

Beach-based family business active across four generations since the 1920s, and Signal Hill Pe-

troleum, which extracts oil from the Long Beach Field that straddles the border between the

cities of Long Beach and Signal Hill. Addtionally, the area includes dozens of oil service related

companies that provide high-paying jobs. �

Real Estate –Commercial & Industrial

Long Beach’s commercial real estate market features a wide variety of office, industrial and retail build-

ings suited to every kind of business, from boutique retailers to manufacturers.

Long Beach is home to a large supply of industrial buildings with close proximity to major roadways.

These properties are located primarily in the Westside industrial area, a portion of Long Beach spanning

from the Port of Long Beach at its southernmost point to Pacific Coast Highway. With access to both the

port and the 710 Freeway, the Westside is popular among warehousing, distribution and export companies.

It features a wide array of industrial properties, most of which are small to medium in size buildings. The

other section of Long Beach with significant industrial operations is North Long Beach.

Long Beach is also home to one of the only business parks in the region with enough land to construct

built-to-suit industrial and office buildings – Douglas Park. The park is located on property formerly owned

by The Boeing Company north of the Long Beach Airport and near the 405 Freeway. Buildings there range

from small offices to medium sized medical buildings to huge industrial buildings of more than 100,000

square feet. Three more industrial buildings are being constructed on speculation by property management

firm SARES-REGIS Group, and remaining vacant land offers more opportunities to build.

The city has no shortage of choices when it comes to office space. Douglas Park offers the opportunity

to lease buildings built on speculation, such as three creative office buildings currently planned by local

firms Urbana Development and 2H Construction, or to construct a built-to-suit property.

On the south side of the airport, the Kilroy Airport Center and Long Beach Airport Business Park com-

plexes offer space for small and large businesses and are adjacent to the 405 Freeway and the airport.

Both are well situated between the Los Angeles and Orange County markets.

30 • March 2015 Building A Better Long Beach

“The City of Long Beach is an excellent location

for business operations of all types, as well as a

great residential and tourism city. The city has an

engaged, diverse populace, a civic-minded

business community and an experienced

and professional staff in city government.”

Frank Komin, Executive Vice President – South OperationsCalifornia Resources Corporation

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Business SectorsFirms seeking high rises with views are in luck in Long Beach – the city

is home to a downtown waterfront where buildings such as Landmark

Square, the World Trade Center, Shoreline Square and several others

offer views of the Pacific Ocean, Catalina Island and The Queen Mary.

Throughout Long Beach’s suburban areas there is no shortage of

office buildings. The uptown neighborhood and business corridor of

Bixby Knolls, for example, is popular among health care providers

due to its wide selection of office space and proximity to Long Beach

Memorial Medical Center. There are many more office buildings scat-

tered throughout the city’s suburban submarkets, such as at the

Freeway Business Park located beside the interchange for the 405

and 710 Freeways, and offices near the busy traffic circle at Pacific

Coast Highway and Lakewood Boulevard.

There are numerous opportunities for retailers of any size to locate to

Long Beach, with several highly trafficked shopping and dining districts

throughout the city, including Belmont Shore, Downtown Long Beach, 4th Street’s Retro Row, Bixby

Knolls and others. Additionally, there are several large shopping centers with national brand anchor

stores throughout the city, including the Long Beach Towne Center in northeast Long Beach, The Pike

at Rainbow Harbor, Marina Pacifica, The Marketplace Long Beach and more. �

TechnologyInnovative technology is a growing presence in Long Beach business, its impact expressed by an

eclectic collection of companies whose games, gadgets, content management systems, home en-

tertainment devices and interactive office equipment are internationally successful. The impor-

tance of technology is evident in the policies of Long Beach’s 37-year-old mayor, Robert Garcia,

who believes it can make government more efficient and will make Long Beach more attractive to

companies that specialize in that sector.

“It’s about attracting more high-tech companies to Long Beach, training more high-tech workers

and preparing people for the changes in the economy,” Garcia said. Equipped with the newly

named Technology and Innovation Department and a corresponding Technology and Innovation

Commission he created, as well as a $3 million innovation grant from Bloomberg Philanthropies,

Garcia promises Long Beach will soon have a website that functions like “a 24/7 online city hall.”

Additionally, Garcia pledged an open-data portal that will provide easy access to a wide-range of

city information, and a review and overhaul of the city’s smartphone apps – including the GO Long

Beach app, which allows citizens to report problems ranging from lost dogs to graffiti to potholes.

Long Beach is already nationally recognized as a Top Ten Digital City four years running. Its private

tech sector showcases the range of products and cultures found in the high-tech industry. CIE

Games, which for 13 years has developed, published and partnered such wildly popular games as

Racing Rivals and Car Town with the biggest automotive and entertainment brands in the world,

was acquired by Glu Mobile in August 2014 for $100 million. Laserfische, a privately held company

that eschews acquisitions in favor of its own innovations, has devised and distributed enterprise

content management software worldwide for 28 years and turned profits for the last 22 in a row.

Epson America, Inc., continues to push the possibilities for state-of-the-art office equipment and

home entertainment devices, yet is also creating a stir by exploring uses for its Moverio smart

glasses that go beyond games into unprecedented ways of learning. �

32 • March 2015 Building A Better Long Beach

Officially, it’s named the Long Beach Technology and Innovation Commission. Mayor

Robert Garcia, who created the group and appointed the members, likes to call it the

Geek Squad. Ultimately, however, the commission’s focus on modern technology and

creative innovation has a practical underlying purpose.

Said Garcia: “Any time things become more innovative through technology the envi-

ronment becomes more business-friendly. Period.”

Technology was one of Garcia’s priorities as a city councilmember. He promised voters

a Technology and Innovation Commission during his campaign for mayor. When he re-

named the city’s Technology Services Department to match the commission, Garcia’s

priority became the official language of city hall. Here are the commission members:

Gwen Shaffer, a former newspaper reporter, now a journalism professor at California

State University, Long Beach who has significantly researched issues of access related to

modern information systems.

Milton Arcos, a software architect and production developer for Integrated Rental Systems.

David Ferrell of Long Beach Tech, a group of technology entrepreneurs.

Cindy Hanks, deputy director for academic computing and multimedia and broadcast

services at Long Beach City College.

Robb Korinke, a consultant for California Forward.

Juan Lopez, a special assistant for the Los Angeles City Controller.

Andrew Schrock, a communications doctoral candidate at USC.

“I put together this all-star group of techies,” Garcia said proudly. “I tried to find people

from different experiences, so there’s somebody from education, somebody who owns

a hardware company, somebody into open data, somebody who does broadband. But

ultimately I just tried to find the most creative people.”

Garcia hopes the Technology and Innovation Commission will promote efficiency and

generate and economic progress for Long Beach.

Mayor’s Technology And Innovation Initiatives Begin To Take Shape

“We can’t see ourselves being

anywhere else but Long Beach.

It’s a great city, great community.”

Kevin Peterson

Pesident and CEO of P2S Engineering

The creative office space pictured above is home to Westland Real Estate Group on West Willow Street in Long Beach.

An applications engineer at DENSO Products and Services Americas, Inc.headquarters in Long Beach adjusts a robot used to build automotive parts.

Above is an engineer working on a design for a project at P2S Engineers’headquarters in Long Beach.

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Building A Better Long Beach March 2015 • 33

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Business Districts

Long Beach is a large city with ethnically and architecturally diverse neighborhoods;

and its business districts reflect this eclecticism. The city’s business associations

combined bring hundreds of events a year to the city, attracting thousands of peo-

ple for shopping, dining and entertainment. Exploring the city reveals thriving business corridors,

including the following:

DowntownSituated at the waterfront and home to The Queen Mary, Downtown Long Beach has a mix of

new and historic buildings, a large and growing residential base, major commercial buildings, and

a diversity of chain and independent restaurants and shops. Home to the city’s main bus depot,

three metro train stations, separated bike lanes, a Bikestation, and wide sidewalks for pedestrians,

it’s easy to access. Pine Avenue and The Promenade are noted for their restaurants and bars, and

the East Village Arts District is characterized by historic buildings, art galleries, and a diversity of

indie shops, cafes, restaurants and bars. Downtown restaurants span nearly every type of cuisine

and budget, from old steakhouses to authentic Italian and pizzerias to vegetarian and vegan estab-

lishments. If you want a view of the harbor, head to a waterfront spot, like the Sky Room at the top

of the historic Breakers building for a martini and live jazz, or Fuego at the Hotel Maya for a mar-

garita. Hamburger Mary’s, Sevilla and other spots on Pine Avenue lure the nightlife crowds, while

Fingerprints Records on 4th St. attracts music enthusiasts to its frequent in-store shows. The Down-

town Long Beach Associates conducts numerous events throughout the year, attracting a wide va-

riety of people to downtown’s shops, restaurants, art galleries and music venues.

4th Street’s Retro Row Retro Row is a small but mighty district, densely packed with shops, eateries, cafes, bars and the city’s only re-

maining independent movie house, The Art Theatre. The district boasts two in-street patios in front of Vietnamese

and Mexican restaurants, and a pocket park on the corner of 4th and Cherry features a retro car art installation

and bench as well as cleverly branded bike racks. The district is home to its own international restaurant row,

with a wide variety of ethnic eateries, and includes Restauration, Kafe Neo, and other spots along 4th Street be-

tween Temple and Cherry Avenues. At night, the bars host talented local and visiting music acts. The street is

best known for its shops selling second-hand retro clothes and furniture, which light up at night with neon signs.

Belmont ShoreBelmont Shore is a prime example of how to create an inviting pedestrian environment to attract shoppers

and diners. Running along 2nd Street near the bay and beach, Belmont Shore has a stoplight at nearly every cor-

ner – ensuring slow car traffic and therefore safe walking for people of all ages – as well as shared bicycle lanes,

wide sidewalks and ample outdoor dining. The street is lined with scores of restaurants – featuring a variety of

ethnic foods – cafes, bars and upscale shops, and also has a community feel because of all of the ‘regulars’ who

frequent the area. The Belmont Shore Business Association sponsors numerous events during the year to attract

shoppers of all ages. Its September car show and annual Christmas Parade each draw more than 50,000 atten-

dees.

East Anaheim StreetThe section of Anaheim Street between Alamitos and Junipero Avenues is known as “Cambodia Town,” and is

home to many Cambodian restaurants, bakeries and arts organizations – a source of pride partially because Long

Beach is home to the largest Cambodian population in North America. Farther east is the Zaferia District, with

some of the city’s best Mexican restaurants and shops, as well as Coronado Street, a design-forward street lined

with architecture and design firms, an upscale sandwich shop and used furniture retailers. Anaheim also has a

few of the city’s most popular music venues and bars. The East Anaheim Street Business Alliance meets monthly

with guest speakers and markets the area from Pacific Coast Highway to Junipero Avenue with several special

events during the year.

Bixby KnollsBixby Knolls is a charming, family-friendly neighborhood with historic homes along tree-lined streets benefitting

from the business district along Atlantic Avenue – home to boutiques, restaurants, grocery stores, and family-

oriented art spaces. Architecture buffs will appreciate the several well-preserved mid-century buildings on the

district’s Long Beach Boulevard, occupied by architecture and real estate firms, some of which were designed by

famed architect Edward Killingsworth. Bixby Knolls Business Improvement Association’s monthly First Fridays art

walk and Kidical Mass bicycle ride are but two regular attractions that bring shoppers and diners to the area. �

34 • March 2015 Building A Better Long Beach

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Shopping & Dining

Diverse Dining Opportunities Long Beach is one of the most ethnically diverse cities in the nation, a quality reflected in its

dining establishments. The city has everything from outstanding hole-in-the-wall Cambodian and

Mexican eateries to upscale restaurants in historic buildings.

Long Beach has secured high-esteem among foodies and boasts the nation’s best pizzeria, ac-

cording to Zagat. As Long Beach’s dining reputation spreads, more top-notch restaurants are open-

ing up throughout the city while its old favorites continue to thrive.

The city is a haven for drink aficionados. Two speakeasies, an upscale whiskey bar, and several

specialty beer and wine spots recently opened in the city. Beer Paper LA was founded by a Long

Beach local who is now the creative director at Beachwood BBQ, an award-winning brewer on

The Promenade.

The city has also established a name in the artisanal coffee world and was the chosen location

for the 2015 U.S. Coffee Championships. With upscale coffee shops like Rose Park Roasters, Lord

Windsor and Makai Coffee, plus pop-ups like Wide Eyes Open Palms selling single pour-overs at

farmer’s markets, local grounds are popular here.

Some of the city’s pop-ups open successful brick-and-mortar shops – as was the case for Rainbow

Juice in Downtown and Long Beach Creamery in Bixby Knolls – demonstrating that the demand in

Long Beach for artisanal foods and beverages is strong. �

Shopping CentersNearly every home in Long Beach is a bike ride away from a shopping center with anchor tenants

for residents to satisfy their big box shopping needs. Los Altos Shopping Center (pictured below), with

a Target, Sears, and more, serves thousands of families in the surrounding suburbs and others from

the Eastside of town. Marina Pacifica on Pacific Coast Highway is home to Sports Authority, Pier 1 Im-

ports, and Barnes & Noble. Around the corner from Marina Pacifica, the Marketplace Long Beach fea-

tures a Trader Joe’s, BevMo!, and United Artists Theatres. The Long Beach Towne Center in the

northeast corner of the city is a huge outdoor center that has pretty much every shopping category

covered, including Michael’s, Lowe’s, Sports Chalet, Old Navy, Sam’s Club, and a 26-screen Edwards

Long Beach Stadium theater. In downtown, City Place is anchored by a Walmart and has a Big 5 and

other retailers, and The Pike at Rainbow Harbor features a Restoration Hardware outlet with H&M,

Forever 21 and Nike stores on the way. Nearby, Shoreline Village provides an eclectic mix of shops

along downtown’s Queensway Bay. Between the city’s small local businesses and shopping centers

with chain anchors, one needn’t leave Long Beach to fulfill their shopping needs. �

36 • March 2015 Building A Better Long Beach

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Livability

Endless Cultural And Recreational Activities

Long Beach is winning national accolades for being a livable city. Much of the city’s

recognition is owed to its efforts to become “The Most Bicycle-Friendly City in Amer-

ica,” as proclaimed on a sculpture outside city hall. Indeed, several parts of the large

city have separated bike lanes, river trails, beach paths, bike boulevards and sharrows, and more.

It’s also a very walkable city in many places, both in the more densely populated downtown and

beach communities as well as in the suburbs. The city is served by Long Beach Transit (LBT) bus

service, regional metro trains, and even has water taxis provided through LBT in summertime.

Long Beach is very much a city on the water. Italian gondolas take visitors and locals on rides through

the upscale neighborhood of Naples and also downtown. Stand-up paddling is extremely popular in

the bay, as are kayaks and Duffy boats. The city has several marinas, some of which are residential.

Marine Stadium and the Queensway Bay are places in town to go for jet and water skiing.

Testament to how active the city is, Long Beach is home to many pro skateboarders, famous

roller derby teams and Olympic athletes from a variety of sports, many who are swimmers and

water polo players. One of the city’s best amenities is its beach path, where the diverse cross-sec-

tion of the city’s residents and visitors enjoy the beach on foot, bike, roller skates and skateboards.

Just above the beach path in Bixby Park is yoga on the bluff – free yoga classes that were so popular

on a weekly basis they are now held daily.

Go inland to find the city’s large El Dorado Park, which includes a lake with paddleboats, kiddie

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Livability

train, and the El Dorado Park Nature Center, where a walk around the lake and woodsy trees is a

quiet respite from city life. This is also one of the best environmental education sites in the city for

kids and adults. The city also has a very proactive Parks and Recreation Department providing ac-

tivities year round for people of all ages.

On the arts and culture scene, Long Beach has turned out scores of famous musicians, including

loads of indie rockers, Cambodian rapper Prach Ly, and yes, Sublime and Snoop Dogg, too. Famous

bands play regularly at Fingerprints record store downtown, 4th Street Vine on Retro Row, Alex’s

Bar on Anaheim Street, and at annual events like the Long Beach Folk Revival Festival.

The three main museums are the Long Beach Museum of Art, located on the beach bluff in a

beautiful setting, the Museum of Latin American Art (MoLAA), showing some of the most cutting

edge Latino art in the U.S., and the Pacific Island Ethnic Art Museum across from MoLAA in Down-

town. Galleries dot the East Village Arts District, Cambodia Town has nationally-acclaimed dance

troupes, and Long Beach Cinemateque hosts films in historic Sunnyside Cemetery. The city has its

own symphony, opera company, large and small theater companies, and even an artist who makes

sculptures from dead palm tree fronds. The Arts Council for Long Beach is a great resource for

everything going on art wise. �

Building A Better Long Beach March 2015 • 39

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Beach

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Housing In Long Beach

Wide Variety Of Options For Buying Or Renting; City Has More Than 50 Unique Neighborhoods

Living near the beach usually comes with significant cost, but such

is not the case in Long Beach, which real estate agents market as

the most affordable residential real estate among Southern Cali-

fornia’s coastal cities.

Homes in Long Beach may cost as little as half the cost of similar properties

in nearby beach cities. In early 2015, the average list price of a single-family

home in Long Beach was about $419,000 while nearby coastal cities like Hunt-

ington Beach and Redondo Beach had respective average prices of $699,000

and $859,000, according to Zillow.com.

With a more-than-125-year history, Long Beach is home to a patchwork of

54 unique neighborhoods, from the historically-designated Wilmore City area

along the westside of downtown that dates back to the city’s origins, to Cali-

fornia Heights and its craftsman bungalows, to Naples Island laced with canals,

to Cambodia Town, home to the largest population of Cambodians outside of

Cambodia, and many more. Long Beach has a rich array of architecturally di-

verse homes, including Spanish, ranch, mid-century modern and colonial, to

name a few. In short, there’s a neighborhood in Long Beach to suit just about

every personality and pocketbook.

Long Beach has a number of neighborhoods with historic charm, including

California Heights, Carroll Park, Rose Park, Drake Park, Bluff Park and Belmont

Heights, among others. Those seeking quiet surroundings and spacious homes

also have plenty of neighborhoods from which to choose, including Lakewood

40 • March 2015 Building A Better Long Beach

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Housing In Long Beach

Village, Park Estates, Alamitos Heights, University Park Estates, Bixby Hill, the

Virginia Country Club and many more. There is also an abundance of “starter

homes” in Long Beach, with two to three-bedroom tract-style family homes

located throughout the city.

From oceanfront towers to quiet, gated communities, there is a variety of

opportunities for condominium living in Long Beach. High rises and historic

buildings along Ocean Boulevard offer both sweeping views of the Pacific

Ocean and quick access to international cuisine, nightlife and shopping in

Downtown Long Beach and along 2nd Street in Belmont Shore. Many of these

condos are much more affordable than those found in popular areas of nearby

coastal cities. Local real estate agents say, it’s not uncommon for condos in

Downtown Long Beach to sell for $200,000 to $300,000 – half of what they

would go for in nearby beach communities and urban centers.

Apartments are a great option for young professionals living in Long Beach,

with rental rates well below the premium prices of nearby coastal cities. Long

Beach has a portfolio of 74,000 apartment units throughout its many neigh-

borhoods. There is an abundance of newly constructed units throughout the

downtown area, offering access to amenities, and public transportation op-

tions like Long Beach Transit and the Metro Blue Line. And, with several new

apartment communities geared towards young professionals under construc-

tion in the area, there will soon be even more options.

For those seeking a more residential vibe, there are many apartments lo-

cated near numerous popular shopping and dining corridors, including Bixby

Knolls, Belmont Shore and the Retro Row area along 4th Street. As with the

city’s single-family homes and condos, apartments range in age and style, from

historic 1920s buildings to retro 1970s units to contemporary lofts. �

Building A Better Long Beach March 2015 • 41

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Beach

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Welcome

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The Long Beach College PromiseThe Long Beach College Promise establishes a path of study and standards of

achievement for students in the Long Beach Unified School District, and rewards

those who meet those standards with a free semester of tuition at Long Beach City

College (LBCC) and guaranteed admission to California State University, Long Beach

(CSULB). The intent of this 2008 collaboration – so groundbreaking it required

changes in state law to enable – is to help students acquire the skills they will need

to succeed in the global economy of the 21st century. The program has continued

to expand in pursuit of that goal. Creation of the Education Business Advisory in

2009 added a real-world component to the alliance, reinforcing the lessons of the

classroom with work-based learning. Rather than waiting until students reach high

school, the College Promise now begins in the fourth grade, when students get a

look at college life during tours of LBCC and CSULB. In succeeding years they learn

about such nuts and bolts of higher education as the admissions process and fi-

nancial aid. The City of Long Beach joined the College Promise in 2014, with Mayor

Robert Garcia pledging to push for universal preschool in Long Beach and promising

to double the number of internships the city offers. �

The Long Beach Public Education System Collaboration is the central and connecting characteristic of Long Beach’s three

principal education systems – Long Beach Unified School District (LBUSD), Long Beach

City College (LBCC) and California State University, Long Beach (CSULB) – which con-

tinue to align their academic standards, teaching methods and student assessment

processes in pursuit of a clear and smooth education from pre-kindergarten to post-

graduate school. Each institution also partners with the private sector, from local

businesses to international corporations, which recognize that well-educated, highly

skilled people are essential to a productive workforce and a progressive society.

LBUSD is the third-largest school district in California, with nearly 80,000 stu-

dents in 84 public schools. The 8,000 people on its payroll make it the largest

employer in Long Beach.

LBCC continues to adapt to an evolving and diverse student body by offering a

wide variety of programs and flexible class schedules. New fields include pro-

grams in cybersecurity and alternate fuels, small business development (in part-

nership with Goldman Sachs) and truck driving (in partnership with the Harbor

Trucking Association), as well as a revitalized emphasis on advanced manufac-

turing and education technology.

CSULB’s 322-acre campus features 63 academic programs, offers 137 bachelors

degrees, 92 masters degrees, and five doctoral degrees, as well as 29 teaching

credentials. Its approximately 35,000 students constitute one of the largest and

most racially diverse student bodies in America. It has the largest publicly funded

art school west of the Mississippi, the largest physics department in California,

and highly respected programs in engineering, accounting, business administra-

tion, geography, history and nursing. A new campus landmark is the $105 million

“Hall of Science” facility, which headquarters the offices and labs for the biology,

biochemistry and chemistry, geology, physics and science education depart-

ments. It also features a hands-on museum for children, a large saltwater marine

biology lab, a greenhouse facility and an observatory on the roof.

Long Beach also serves as the headquarters for the 23-school California State

University System. �

Private Vocational Schools

Private vocational schools augment Long Beach’s public education system by

preparing students for careers, mostly from within the fields of health care, auto

repair and cosmetology.

An exception is DeVry University’s Long Beach campus at Kilroy Airport Center,

one of 75 nationwide that offer bachelors and masters degrees in fields like ac-

counting, business, health care management and technology, electronics and

computer engineering technology, computer information systems, and multime-

dia design. Instruction is classroom-based and online.

American Career College, part of Southern California’s vocational training scene

for decades, came to Long Beach to open its fifth campus two years ago and now

teaches dental assisting, medical assisting, optical dispensing and medical billing

and coding in The Arts Building, a beautifully restored, 1930s-era art deco gem

in Downtown Long Beach.

A few blocks away, John Wesley International Barber and Beauty College has

been a fixture since 1992 with courses in barbering and cosmetology. A new class

begins every Tuesday.

One of Wyotech’s five nationwide campuses (pictured above) is located at the

Cal State Long Beach Technology Center and offers college-level instruction in

the increasingly tech-based mechanics of automotive, diesel, motorcycle, marine,

collision and refinishing, plumbing and electrical work.

Meanwhile, Universal Technical Institute (UTI), which offers automotive and

technical programs at 11 campuses across the country, just signed a 15-year lease

on a 142,000-square-foot facility at Douglas Park that can accommodate 800 stu-

dents and 85 instructors.

The Pacific Coast University School of Law – located near the city’s Traffic Cir-

cle – was founded in 1927. It offers a juris doctorate degree and a masters of law

studies degree.

North-West College – located near Grand Avenue and Burnett Street – was

founded in 1966 by Marsha Fuerst and is currently owned and operated by her

son, Mitchell. It offers instruction in health care and related fields that are driven

by a succinct mission: “to prepare students in short term programs for gainful

employment.” �

42 • March 2015 Building A Better Long Beach

Education

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Important Phone Numbers

Building A Better Long Beach March 2015 • 43

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Beach

City of Long BeachLong Beach City Hall(562) 570-6555 www.longbeach.govMayor’s Office(562) 570-6801www.longbeach.gov/mayor/Long Beach Airport(562) 570-2600www.lgb.orgLong Beach Building and Safety Division (Permits)(562) 570-6651www.lbds.info/building/Long Beach Business License Division(562) 570-6211www.longbeach.gov/finance/business_license/Long Beach Convention and Entertainment Center(562) 436-3636www.longbeachcc.comLong Beach Development Services Department(562) 570-5237www.lbds.infoLong Beach Economic Development Division(562) 570-6615www.longbeach.gov/ecd/Long Beach Environmental Services Bureau(562) 570-2876www.longbeach-recycles.orgLong Beach Health and Human Services Department(562) 570-4000www.longbeach.gov/health/Long Beach Office of Special Events and Filming(562) 570-5333www.filmlongbeach.comLong Beach Parks, Recreation and Marine Department(562) 570-3100www.longbeach.gov/park/Long Beach Planning Bureau(562) 570-6194www.lbds.info/planning/Long Beach Transit(562) 591-2301www.lbtransit.comPacific Gateway Workforce Investment Network(562) 570-96751-800/292-7200www.pacific-gateway.orgPort of Long Beach(562) 283-7000www.polb.com

UtilitiesLong Beach Gas and Oil DepartmentUtility and Service Turn On: (562) 570-5700Emergency Response: (562) 570-2140www.longbeach.gov/lbgo/Long Beach Water Department Utility and Water Service Turn On: (562) 570-5700Water and Sewer Emergencies: (562) 570-2390www.lbwater.orgLong Beach Utilities Services(562) 570-5700www.utilityservices.longbeach.govSouthern California Edison1 (800) 655-4555www.sce.com

Business OrganizationsApartment Association, California Southern Cities(562) 426-8341www.apt-assoc.comArts Council for Long Beach(562) 435-2787www.artslb.orgBelmont Shore Business Association(562) 434-3066www.belmontshore.orgBixby Knolls Business Improvement Association(562) 595-0081www.bixbyknollsinfo.comCambodia Town Business Association(562) 209-2013www.cambodiatown.orgDowntown Long Beach Associates(562) 436-4259www.downtownlongbeach.orgEast Anaheim Street Business Alliance(562) 494-3800www.easba.comEast Spring Street Long Beach Business Associationwww.facebook.com/eastspringstreetlb4th Street Business Associationwww.4thstreetlongbeach.comLong Beach Council of Business Associationswww.cobalb.comLong Beach Area Chamber of Commerce(562) 436-1251www.lbchamber.comLong Beach Area Convention and Visitor Bureau(562) 436-3645www.visitlongbeach.comNaples Island Business Associationwww.naplesislandbusiness.comOn Broadway Business Association(562) 433-9665 (Sidney Cramer – Co-president)(562) 433-5573 (Keir Jones – Co-president)www.onbroadwaylb.comUptown Business Districtwww.facebook.com/uptown.renaissance

Public SafetyAmerican Red Cross/Greater Long Beach/Rio Hondo(562) 595-6341http://www.redcross.org/ca/long-beach/Long Beach Fire Department(562) 570-2500www.longbeach.gov/fire/Long Beach Disaster Preparedness and Emergency Communication Department(562) 570-9250www.longbeach.gov/disasterpreparedness/Long Beach Police Department(562) 570-7260www.longbeach.gov/police/

HospitalsCommunity Hospital Long Beach(562) 498-1000www.memorialcare.org/community-hospital-long-beachLong Beach Memorial Medical Center(562) 933-2000www.memorialcare.org/long-beach-memorialMiller Children’s & Women’s Hospital Long Beach(562) 933-5437www.millerchildrenshospitallb.org/St. Mary Medical Center(562) 491-9000www.dignityhealth.org/stmarymedical/

Public EducationCalifornia State University, Long Beach(562) 985-4111www.csulb.eduLong Beach City College(562) 938-4111www.lbcc.eduLong Beach Unified School District(562) 997-8000www.lbschools.net

AttractionsAquarium of the Pacific(562) 590-3100www.aquariumofpacific.orgLong Beach Museum of Art(562) 439-2119www.lbma.orgMuseum of Latin American Art(562) 437-1689www.molaa.orgPacific Island Ethnic Art Museum(562) 216-4170www.pieam.orgQueen Mary(877) 342-0738www.queenmary.com

HotelsCourtyard Long Beach Airport(562) 429-5803www.courtyardlb.comCourtyard Long Beach Downtown(562) 435-8511www.marriott.com/hotels/travel/lgbcy-courtyard-long-beach-downtown/Hilton Long Beach(562) 983-3400www.hiltonlb.comHoliday Inn Long Beach Airport Hotel & Conference Center(562) 597-4401www.hilongbeach.comHotel Maya –A Doubletree by Hilton(562) 435-7676www.hotelmayalongbeach.comHyatt Regency Long Beach(562) 491-1234www.longbeach.hyatt.comHyatt the Pike Long Beach(562) 432-1234www.thepikelongbeach.hyatt.comLong Beach Marriot(562) 425-5210www.marriott.com/hotels/travel/lgblb-long-beach-marriott/Renaissance Long Beach Hotel(562) 437-5900www.marriott.com/hotels/travel/lgbrn-renaissance-long-beach-hotel/Residence Inn by Marriott – Long Beach(562) 595-0909www.residenceinn.marriott.comResidence Inn Long Beach Downtown(562) 495-0700www.marriott.com/hotels/travel/lgbri-residence-inn-long-beach-downtown/The Queen Mary Hotel(562) 435-3511www.queenmary.comThe Westin Long Beach(562) 436-3000www.westinlongbeachhotel.com

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