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Marginal Costing & CVP Analysis Marginal Costing & CVP Analysis Courtesy: Dr Gagan Pareek Courtesy: Dr Gagan Pareek www.gaganpareek.com www.gaganpareek.com www.gaganpareek.com 24/09/2009

Marginal Costing & CVP Analysis Courtesy: Dr Gagan Pareek Marginal Costing & CVP Analysis Courtesy: Dr Gagan Pareek

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Marginal Costing & CVP AnalysisMarginal Costing & CVP AnalysisCourtesy: Dr Gagan PareekCourtesy: Dr Gagan Pareek

www.gaganpareek.comwww.gaganpareek.com

www.gaganpareek.com24/09/2009

Dr Gagan Pareek alias Dr Harish Pareek M.Com, A.I.C.W.A, PhD

Area of Expertise : Accounting & Finance, Credit Risk Management Strategic Management

Corporate Trainer & Key Resource Person : In the area of Finance and Strategy, Leadership, Team Building and Motivation

Email: [email protected] ; Mobile:+919831865258

Research: Awarded PhD degree on “Operation of NBFCs in India- a changing profile “ in the Dept of Commerce, Calcutta University. Industry Exp: Having 12 years of experience in the area of accounting and finance, credit and risk analysis. Worked for companies like Kesoram Industries Ltd (B.K. Birla Group of Companies), UTI-ISL, Magma Fincorp Ltd. He has also been associated with academic research for the last 9 years.

24/09/2009 www.gaganpareek.com

Marginal Costing

It is a technique of segregating fixed and variable costs and therefore arriving at the cost which would vary in proportion to the volume of production or sales.

The most practical method of identifying marginal cost is to isolate the cost that can be saved when one less unit is produced under a given level.

24/09/2009 www.gaganpareek.com

Contribution

Contribution is the difference between sales value and the variable cost.

It represents the amount contributed towards fixed cost and profit.

Profit is arrived at after deducting fixed cost from contribution.

C = S – V

P = C – F or S – V = C – F

S represents Sales, V represents Variable cost

P represents Profit, C represents Contribution,

F represents Fixed Cost

24/09/2009 www.gaganpareek.com

How profit can be calculated in a multi product situation under marginal costing

• Products do not earn profits.

• Products offer only contribution.

• Fixed costs are period costs and are not related to products. They are related to business as such.

• The total fixed cost of the business should be deducted from the total contribution earned by all the products and the result will be the total profit/loss of the business.

• Fixed costs are considered separately is arriving at the profits under marginal costing.

24/09/2009 www.gaganpareek.com

Underlying message under marginal costing

Every rupee of additional contribution generated by the profitable company will straightaway augment its profit level , since being a profit making company the total fixed cost of the business as a whole stands already recovered.

Therefore, as the saying goes

“ Take care of contribution and profit will take care of itself.”

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Nature of Variable and Fixed Cost

Cost In Total Per Unit

Variable Changes with the level of

activityRemains the same with all

levels of activity

FixedRemains the same with all

levels of activityDereases as activity level

increases.

Cost Behavior Summary

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A No – Profit – No - Loss Situation is called Break Even Point.

At this point the total contribution earned is equal to the total fixed cost of the business.

Once the break even point is reached , all subsequent contributions earned will actual be the profits earned.

Break-Even Point

24/09/2009 www.gaganpareek.com

Contribution margin is amount by which revenue exceeds the variable costs of producing the revenue.

Total (Rs) Unit

Sales 10,000 units @ Rs 100 1000000 100

Less: Variable costs 650000 65

Contribution margin 350000 35

Less: Fixed costs 250000

Operating income 100000

Computing Break-Even Point

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Total (Rs) Unit

Sales 10,000 units @ Rs 100 1000000 100

Less: Variable costs 650000 65

Contribution margin 350000 35

Less: Fixed costs 250000

Operating income 100000

Computing Break-Even Point

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Calculate the Break Even Point in units?

Total (Rs) Unit

Sales 10,000 units @ Rs 100 1000000 100

Less: Variable costs 650000 65

Contribution margin 350000 35

Less: Fixed costs 250000

Operating income 100000

Computing Break-Even Point

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Calculate the Break Even Point in units?

Answer: Rs 250000 ÷ Rs 35 per unit = 7143 units

Break-even point in units = Fixed costs

Contribution margin per unit

Calculation of Break-Even Point

Unit sales price less unit variable cost(Rs35 in previous example)

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The break-even formula may also be expressed in sales rupees.

Break-even point in Rs = Fixed costs

P/V Ratio

ComputingBreak-Even Sales (in Rs)

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Unit ContributionUnit Sales price

Computing Break-Even SalesQuestion 1

Pareek Inc. sells a product at Rs 10.00 per unit.

If fixed costs are Rs 5, 00,000 and variable costs are Rs 6.00 per unit, how many units must be sold to break even?

a.125,000 units

b. 80,000 units

c. 200,000 units

d.100,000 units

24/09/2009 www.gaganpareek.com

Computing Break-Even SalesQuestion 1

Pareek Inc. sells a product at Rs 10.00 per unit.

If fixed costs are Rs 5, 00,000 and variable costs are Rs 6.00 per unit, how many units must be sold to break even?

a.125,000 units

b. 80,000 units

c. 200,000 units

d.100,000 units

24/09/2009 www.gaganpareek.com

Contribution per unit = Rs 10.00 – Rs 6.00Contribution per unit = Rs 4.00BEP (in units) = Fixed Cost

Contribution per unitBEP (in units) = Rs 5,00,000 Rs 4.00BEP ( in units ) = 1,25,000

Total cost

Volume in Units

Co

sts

and

Rev

enu

ein

Rs

Total fixed cost

Break-even Point

Profit

Loss

Revenue

Cost Volume Relationship Graph

24/09/2009 www.gaganpareek.com

Margin of safety is the amount by which sales may decline before reaching break-even sales:

Margin of safety = Actual sales - Break-even sales

Margin of safety provides a quick means of estimating operating income at any level of sales:

Operating Income = Margin of Safety x Contribution margin ratio

What is Margin of Safety (MS) ?

24/09/2009 www.gaganpareek.com

Practical Applications of CVP Analysis

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Practical Applications of CVP Analysis

Fixation of Selling Price: The cost of the product and the desired profitability are two important factors which govern the fixation of selling price.

Maintaining a desired level of profit: In the face of price cuts, in case the demand for the company’s product is elastic, the minimum level of profit can be maintained by pushing up the sales. The volume of such sales can be found out by the marginal costing technique.

24/09/2009 www.gaganpareek.com

Utility of CVP Analysis ( Contd )

Accepting of price less than total cost: Sometimes prices have to be fixed below the total cost of the product. In such a scenario, a price less than the total cost but above the marginal cost may be acceptable because in such periods any material contribution towards recovery of fixed costs is acceptable rather than no contribution at all.

Decisions involving alternative choices: The technique of marginal costing helps in making decisions involving alternative choices ex. Discontinuance of a product line, changes of sales mix, make or buy, own or lease, expand or contract etc. The technique used is differential costing, which is an extension of the technique of marginal costing.

24/09/2009 www.gaganpareek.com

Break-even formulas may be adjusted to show the sales volume needed to earn

any amount of operating income.

Break-even formulas may be adjusted to show the sales volume needed to earn

any amount of operating income.

Unit sales = Fixed costs + Target incomeContribution margin per unit

Dollar sales = Fixed costs + Target income

Contribution margin ratio

Computing Sales Needed to Achieve Target Operating Income

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Practical Applications of CVP

Solution: P/V Ratio = 40 – 30 = 40%

6 – 2

Contribution = 40% of Rs 30 lacs = Rs 12 lacs

Fixed cost = Contribution – Net Profit = 12 lacs – 2 lacs = Rs 10 Lacs

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Year Sales (in lacs) Net Profit (in lacs)

1 30 2

2 40 6

Required to calculate (i)Sales required in Year 3 to earn a profit of Rs 10 lacs.(ii)Profit expected in in Year 4, if the forecasted sales is Rs 50 lacs

Practical Applications of CVP

Sales required in Year 3 to earn a profit of Rs 10 lacs

Required contribution = Fixed cost + Target Profit

= Rs 10 lacs + Rs 10 lacs = 20 lacs

Required sales = Required Contribution = 20 lacs = Rs 50 lacs

P/V Ratio 40%

Profit expected in in Year 4, if the forecasted sales is Rs 50 lacsContribution from sales of Rs 50 lacs = 40% of Rs 50 lacs

= Rs 20 lacs

Net Profit = Contribution – Fixed Cost

= Rs 20 lacs – Rs 10 lacs

= Rs 10 lacs

24/09/2009 www.gaganpareek.com

CVP Analysis

Change Impact / Effect

1. In fixed cost a. Increase

b. Decrease

Break Even units – IncreasesP/V Ratio – no changeMargin of Safety – DecreasesProfit – DecreasesThe reverse of all the above

2. In variable cost a. Increase

b. Decrease

Break Even units – IncreasesP/V Ratio – DecreasesMargin of Safety – DecreasesProfit - DecreasesThe reverse of all the above

3 In sale price a. Increase

b. Decrease

Break Even units – DecreasesP/V Ratio – IncreasesMargin of Safety – IncreasesProfit - IncreasesThe reverse of all the above

24/09/2009 www.gaganpareek.com

CVP Analysis

Change Impact / Effect

4. In sale units a. Increase

b. Decrease

Margin of Safety and profit increasesOthers no changes.

Margin of Safety and profit decreaseOthers no changes

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CVP Analysis

Advantages Disadvantages

1. It is a diagnostic tool providing basic information for further profit improvement studies.

Segregation of costs into fixed and variable, which is the first basic step in this technique, may not be easy in real life business situations.

2. It is a simple device to understand accounting data.

Under this technique, inventory is valued at marginal cost creates a problem due to the fact that conventional accounting and audit practices are based on total cost valuation.

3. It is a useful method for considering the risk implications of alternative actions

This is a short term concept and therefore long term decisions based on this concept may be at times erroneous.

24/09/2009 www.gaganpareek.com

References:

® Berk Jonathan & DeMarzo Peter ,Financial Management, Pearson Education, 2008

® Maheshwari .S.N. & Maheshwari S.K., Accounting for Management, Vikas Publication, 2008.

® Srivastava Rajiv & Mishra Anil, Financial Management, Oxford Higher Education, 2008

® Cunningham David Hey , Financial Statements Demystified, Allen & Unwin ,2007

® B.Banerjee, Financial Policy and Management Accounting, 7th Edition, Prentice Hall of India

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