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Mark MulliganMarch 2013
Making Streaming Add Up
Spotify Deezer0
5
10
15
20
25
30
4
2014
36
3
PaidActive FreeInactive
www.midiaconsulting.com – Mark Mulligan - January 2013
24 million total*
26 million total* iTunes:
400 million credit card
linked accounts
Streaming’s Heavyweights
*Deezer total refers to registered users, Spotify total refers to reported Facebook users
(millions)
Streaming Music is Breaking Out of a Young Male Early Adopter Skew
13 to
15
16 to
20
21 to
24
16 to
24
25 to
34
35 to
44
45 to
54
55 to
64
Avera
ge0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
38%
47% 45% 46%
39%
35%
31%
23%
32%
Male Female0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
35%
29%
Streaming Music Penetration by Age
Penetration by Gender
% o
f all c
on
su
mers
Source: EMI Insight Data, 2011
Streaming’s Is Growing Fast But Downloads Are Still Where The Money Is
2004 2005 2006 2007 2008 2009 2010 2011 2012$ 0
$ 1,000
$ 2,000
$ 3,000
$ 4,000
$ 5,000
$ 6,000Streaming + Sub-scriptions
(millions)
Digital Revenue of the World’s Top 10 Music Markets
Dig
ital m
usic
rev
enue
Source: IFPI and MIDiA Estimates
Streaming and Subscriptions: 244%
Other digital: 22%
2008 to 2012 Growth
www.midiaconsulting.com – Mark Mulligan - March 2013
Spotify’s Total Users Growth Is Solid But Only Average for Streaming Music Services
Source: Company reported numbers
0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 420
5
10
15
20
25
30
35
Spotify
Pandora
imeem
Last.FM
Millio
n users
Months from launch of service
www.midiaconsulting.com – Mark Mulligan - January 2013
Experience is the
product!Streaming is
not a product!
Contact: Mark MulliganPhone: +44 (0) 780 11 66 712Email: [email protected]: http://www.midiaconsulting.comBlog: http://musicindustryblog.wordpress.comTwitter: @mark_mulligan
www.midiaconsulting.com – Mark Mulligan - January 2013