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Market Entry to Hong Kong and China
(Regular Export & Cross Border e-Commerce)
YOLANDA CHE CEO & CONSULTANT, WELLNESS CLUB LTD
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
Market Entry Consultation Services
1) Food Labelling + Registration Service 2) Distributor Recruitment + Cross Border e-Commerce 3) Product Training 4) Brand Marketing Support 5) Trade Marketing + Business Matching 6) Representative Office 7) Trade Mark Registration + Company Set-up
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
20+ years
~ food
~ personal care
~ supplement
HONG KONG
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
COMPLIANCE
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
FOOD & FOOD SUPPLEMENT LABELLING
PRE-PACKAGED FOODS (1) Food Labeling Regulation
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
PRE-PACKAGED FOODS (2) Food Nutritional Labeling Regulation
Food Nutrition Labeling
7 core nutrients plus
energy (7 + 1)
energy, protein,
total fat, saturated fat, trans fat, carbohydrate, sugars,
sodium
Expressions of Required Nutrients
Per 100 g (or 100 ml) or
Per serving
in g/ml
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
PRE-PACKAGED FOODS (3) Food Allergen Labeling Regulation
Food Allergens
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
How can we support YOU?
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
INDEPENDENT COMPLIANCE REPRESENTATION
~ FOOD & FOOD SUPPLEMENT LABELLING ~ OTC & DIETARY SUPPLEMENT REGISTRATION SERVICE
CHINA
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
CONSUMER DEMAND
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
OVERVIEW
What are CHINA consumers looking for?
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
EXPORT TRADE
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
PREPARATION FOR TARGET MARKET
LANGUAGE OF WEBSITE
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
How can we support YOU?
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
(1) TRADE SHOW REPRESENTATIVE
(2) TRADE SHOW MARKETING (LOCAL CELEB CHEF)
(3) DISTRIBUTOR RECRUITMENT ~ TRADITIONAL
~ CROSS-BORDER E-COMMERCE
(4) TRADEMARK REGISTRATION (HK & CHINA)
EXPORT TRADE
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
AFTER EXHIBITIONS, WHAT’S NEXT?
EXPORT STRATEGY TO ASIA
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
ACTION:
FOLLOW-UP LEADS CONSTANTLY QUESTION:
HOW TO SUSTAIN ON-GOING B2B SALES AFTER EXHIBITION?
EXPORT STRATEGY TO ASIA
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
SOLUTION:
SHOWROOM & TRADE REP. OFFICE IN HK FOR HK, CHINA,
ASIA BUYERS
EXPORT STRATEGY TO ASIA
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
ADVANTAGE:
(1) KEEP YOUR PRESENCE IN THE MARKET, JAN-DEC
(2) CAPTURE UNATTENDED SALES LEADS & ENQUIRIES FROM HK, CHINA, ASIA
(3) ACT AS REPRESENTATIVE OFFICE IN ASIA
FOR REGIONAL BUSINESS DEVELOPMENT
(4) MANAGE OPERATION OF CROSS BORDER E-COMMERCE
How can we support YOU?
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
(1) B2B TRADE REP. IN ASIA REGION (2) SHOWROOM B2B SALES (3) OPERATION OF CROSS BORDER E-COMMERCE (CHINA)
(4) PRODUCT MARKETING (CELEB CHEF)
(5) TRADEMARK REGISTRATION (HK & CHINA)
Q&A
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
TIPS FOR SUCCESS
Key Factors to Successful Market Entry
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
(1) RELIABLE LOCAL PARTNERS, CONSULTANTS
(2) REGULATORY COMPLIANCE, TRADEMARK + BUSINESS DEVELOPMENT = SAME PARTY??
Key Factors to Successful Market Entry
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D | W W W . W E L L N E S S C L U B H K . C O M
(3) BE FLEXIBLE (PLAN A, B, C…)
(4) SOLE DISTRIBUTOR IN CHINA ??
One-on-One Consultation
Thank You
YOLANDA CHE [email protected] www.wellnessclubhk.com
market entry consultancy independent compliance representation e.g. registration (foods, dietary supplements, IP) product training B2B, B2C matching product’s carbon auditing and offset
© A L L R I G H T S R E S E R V E D , W E L L N E S S C L U B L T D
