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Market Research SurveysUsing technology-based market research tools to capture real-time Voice-of-the-Customer feedback

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Traditional Market Research

Paper-based surveys Taken by phone or mail Professional developers required to code, deploy, collect & format data for analysis

Technology-based Research

Mobile, Web or Standalone devices Point-of-Experience feedback in real-time Real-time Satisfaction alerts to onsite staff Schedule delivery of your Customized Reports

Traditional vs. Technology-based Research Methods

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Traditional vs.Technology-based Research Methods

Traditional Market Research

Expensive to set up & run Lack of development efficiencies for multiple surveys Historically low rate of return Takes months to receive actionable data

Technology-based Research

Author once, deliver anywhere Real-time market research On-site, on-time, on demand Cost-effective, easy to manage Immediate access to actionable data from anywhere Quick formatting for customized analysis

Benefits

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Interactive survey devices let you

Author Once, Deliver Anywhere

• Survey Kiosks – standalone feedback stations automate the collection of large survey samples from business service lobbies. Ideal applications include Retail, Food Service and Healthcare consumer research.

• Tablet Surveys – mobile & portable for in-the-field surveying. Diverse audience include: patients, passengers, customers, visitors, exhibitors.

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Interactive survey devices give you

Real-Time Market Research

• Handheld PDA Surveys – ideal mobile survey devices with long-life battery for in the field research.

• Mobile Phone Surveys – use customers’ own mobile phones to capture fresh, spontaneous impressions and invaluable feedback at the moment-of-truth!

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Interactive survey devices give you

Real-Time Market ResearchAt a fraction of the cost.

• Web-enabled Survey Devices – rapidly deploy sophisticated, branded, multilingual surveys to capture real-time feedback from your customer’s moment-of-truth – the place and time where they interact with your product or service.

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Opinionmeter Serves a Broad Spectrum of Industries Worldwide

Workforce Education Transportation

Retail

Healthcare Hospitality Government

Financial

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Device and Industry Survey Examples

Tablet iPad

PDA Kiosk

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Use Opinionmeter’s Feedback Management Platform to Conduct

Market Research Campaigns• Flexible multi-mode Data Collection options - PDAs, Tablets, Mobile phones, Stand-alone Kiosks, Web or Paper. The same survey can run on all devices.• Real-time customer feedback - from the Point-of-Experience• Satisfaction Alerts - Real-time alerts facilitate customer service recovery• Unique combination of reporting - use core questions across the enterprise to identify key drivers of patient satisfaction – and use local level questions in the same survey.• Digital Signage - Media Content management • Opinionmeter’s SurveyManager can be delivered via our hosted service model or run on-site in your own environment.

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SurveyManager Report Features

Standard Summary Reports Customer Satisfaction Scores

Customized Dashboards

Unlimited Cross Tabulations Graphs and Chartswithin Reports

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SurveyManager Report Features, continued.

Trend Analysis Customer Satisfaction Scores

Net Promoter Score

Automated ReportingTemplates

Graphs and Chartswithin Reports

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Market Research Surveys By Opinionmeter

• Automated, real-time survey tools• Integrated with standard hardware platforms and software• Invaluable customer insight captured at the Point-of-Experience• Immediate, actionable data• Reports and data accessible from any Web browser• Easy, convenient and cost-effective

Opinionmeter International, Ltd.1-888-OPMETER

www.opinionmeter.com

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