Marketing 1st 5 pages for Promotions strategy

8/10/2019 Marketing 1st 5 pages for Promotions strategy

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UNIVERSITY OF MUMBAI

PROJECT REPORT ON

PROMOTION STRATEGIES OF AIRTEL

(Marketing Strategies and Plans)

MASTERS OF COMMERCE

(BUSINESS MANAGEMENT)

SEMESTER 1

2014-15

SUBMITTED BY

Mr.

PROJECT GUIDE

Ms. Khyati Vora

K.P.B HINDUJA COLLEGE OF COMMERCE

315, NEW CHARNI ROAD, MUMBAI-400 004


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M.Com (Business Management)

1stSEMESTER

PROMOTION STRATEGIES OF AIRTEL

SUBMITTED BY

CERTIFICATE


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This is to certify that of M.Com Business Management Semester- 1 [2014-2015]

has successfully completed the Project on Promotion Strategies of AIRTEL

under the guidance of Ms.Khyati Vora.

Project Guide ________________

Course Coordinator ________________

Internal Examiner ________________

External Examiner ________________

Principal ________________

Date: ______

Place: Mumbai.

DECLARATION


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I, Mr. student of M.Com Business Management, semester- 1 (2014-2015),

hereby declare that I have completed the project on Promotion Strategies of

AIRTEL

The information submitted is true and original copy to the best of my

knowledge.


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ACKNOWLEDGEMENT

I owe my special thanks to the Principle Dr. Chitra Natrajan and the Co-

coordinator of M.com Dr. (Ms) Minu Madlani for giving me an opportunity for

this project work. I would like to give my thanks to the Project Guide Ms. Khyati

Vora for her guidance and kind assessment that she has provided me and the

inspiration in valued guidance and ideas throughout the project. I am also thankful

to the library staff of K. P. B. Hinduja College of Commerce who co-operated with

me and even all those seen and unseen hands and heads which helped me in the

completion of this project.


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INDEX

CHAPTER

NO.TOPICS

PAGE

NO.

ACKNOWLEDGEMENT

EXECUTIVE SUMMARY

1 INTRODUCTION 1

1.2 OBJECTIVES OF THE STUDY 2

1.3 SIGNIFICANCE OF THE STUDY 2

1.4 RESEARCH METHODOLOGY 2

2 Conceptual Framework 3

3 Promotional Strategies of AIRTEL 11

4 Branding & Other Strategies 24

5 Data Analysis 28

6 Findings and Conclusions 32

Bibliography 33

Annexure 34


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EXECUTIVE SUMMARY

Bharti Airtel Ltd. started operations in 1995 and has steadily grown to be the most

dominant Telecom player in India today. Along the way, it has encountered numerous

difficulties and challenges, strong competition and various regulatory road-blocks. How Bharti

Airtel managed to be the No. 1 in the Indian Telecom space is an interesting journey in itself and

the same has been analyzed and presented in this report.The report presented is done in the form

of a narrative to show and describe how Bharti Airtel Ltd. grew, expanded and dominated the

industry in its journey of over 17 years.

There is a survey involved in this study which was collected primarily by me in order to

understand the impact of Promotional Strategies of Airtel on the consumers and the market.

Airtel has emerged as a brand in the Telecom industry and some of its achievements are highly

impressive. Its tools and techniques to attract its consumers has been its USP and the service

provided by the brand hardly disappoints the customers.

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Marketing 1st 5 pages for Promotions strategy