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Dr S.G.Kulkarni Dr S.G.Kulkarni 1 Marketing Marketing - -Definitions Continued Definitions Continued AMA committee AMA committee ³ Marketing includes all those activities having to ³ Marketing includes all those activities having to do with effecting do with effecting changes in the ownersh ip and changes in the ownersh ip and  possession  pos ses sio n of goods and service s. of goods and services. It is that part of Economics which deals with It is that part of Economics which deals with creation of creation of time, place and pos session utilities time , place and posse ssion utili ties and and that phase of business activity through which human that phase of business activity through which human wants are satisfied wants are sati sfied by the exchan ge of goods and  by the exchange of goods and services for some services for some value consideration value consideration.´

Marketing and Its ion

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