101 Ways to IMPROVE your

Marketing and Sales

Introduction

My name is Zhe L. Scott. My passion is to inspire andempower entrepreneurs to grow their businesses. I am sohappy that you took the time to download this free guide.Please connect with me on Facebook and Twitter formore great content.

#ZheTheSeoQueen

@ZheTheSeoQueen Facebook.com/theseoqueenFacebook.com/groups/theseoqueen

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Agenda

This guide is going to reveal 101 ways that you canimprove your marketing and sales. Everything from leadgeneration to closing tactics will be explored. This guide isa taste of the knowledge, experience, and wisdom I havegained professionally over the year assisting 200+companies to get on Google page 1.

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My Story

I am an alumni of Long Beach Poly HighSchool, Massachusetts Institute ofTechnology, and University of Michigan AnnArbor. I studied management science,information technology, and public policy.

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My Story

• Long Beach Poly Alumni• Massachusetts Institute of Technology Alumni

– Bachelors of Science in Management Science– Bachelors of Science in Music

• Over 10 years of sales and marketing experience• Built revenue stream for STI to $500,000K+ a year• Started Square Biz Seo Services (2012-2015)• Consulted 1000+ business owners in countries in Africa, Asia, North

and South America and Europe over last 5 years. • Generated 1,000,000+ website visits for clients over the years.• Over 1,000 connections on social media

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My Goal

To Help Entrepreneurs

– Who are Underserved

– Who struggle with their marketing

– Who Struggle with their sales

– Who want to learn

– Who need support

– Who want excellent customer service

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101 Ways to Improve your Marketing and Sales

List begins NOW!!!

1. Start a Podcast on Ustream.com

2. Start a Podcast on BlogTalkRadio.com

3. Start a Vlog on YouTube

4. Do a Google hangout (https://hangouts.google.com/)

5. Upload a video to dailymotion.com

Utilize Broadcast Digital Media

Content Optimization

6. Use Keyword Research as the foundation for the word choice in all marketing collateral.

7. Optimize your Digital Assets. Verify all file names contain keywords.

8. Submit an article to your local paper (they’re desperate for content)

9. Re-write your profile on LinkedIn then Pingler.com it

10. Write a press release and post to pr.com

Leverage Digital Outlets

11. Create a Profile on Medium, and promote it.

12. Get listed on mapquest.com

13. Create a Google plus (GoogleMyBusiness) Business account and share your content

14. Join Social Media

Social Media Marketing

15. Use pingler.com to promote your blog posts

16. Create your own Facebook business page

17. Pin photos, images, Blog posts on Pinterest

18. Upload a presentation to Slideshare.net

Be Helpful

19. Write a review or give an endorsement to someone

20. Word of Mouth

21. Offer to speak at your local chamber...

22. Offer a FREE "clinic"

23. Offer a FREE "Seminar"

Free Giveaways

24. Offer a FREE report, CD or DVD

25. Give out promotional items with your name on it

(i.e. mugs, pens, etc.)

26. Use a search engine to target prospects,

then PHONE them

27. Co-write a book, or eBook

Referral Marketing is the Key

28. Ask for referrals

29. Ask for 2 referrals from each client

30. Conduct a survey on your website with Surveymonkey

31. Encourage clients to write testimonials

Strategic Planning

31. Value Proposition (Why? Who? What? When?)

32. Evaluate your Business Model (Are you pricing your goods and services as high as you could?

33. Attend a trade show or exhibition or speak at one

34. Write a kindle book on Amazon

35. Perform a S.W.O.T analysis (porters 5 forces)

Lead Magnets

36. Offer a FREE "Seminar"

37. Co-write a Guide and put on Medium or your website.

38. Get listed in as many trade directories as possible

39. Ask a local office supply company to include your leaflet in their catalogue

40. Set up your own forum, or blog

Network to build relationships

41. Ask to speak at your local business club

42. Offer discount vouchers

43. Offer a loss leader

44. Give out business cards to everyone you meet

45. Be a Leader: Get people to do…..

Branding Activities

46. Try a bumper sticker on your car

47. Create a community newsletter

48. Create an ad on gumtree, craigslist or ebay classified ads

49. Ask other companies to put your leaflet out with their statements

Outreach

50. Send out postcards offering a free consultation

51. Add your business to Google maps

52. Join peer groups on LinkedIn

53. Contribute Content on a regular basis to groups on Linkedin

54. Launch your own annual award scheme in your industry

Promote Your Business

55. Apply/submit/enter yourself/your company for an award - you might win

56. Use LinkedIn’s “elevate” app

57. Get accredited/approved by an outside organization and tell the press

58. Signup to growyourbusiness.club for free

Outreach

59. Upgrade at growyourbusiness.club and get free prospect data

60. Offer to do/share a co-op postcard cardeck mailing with non competitive

61. Find celebrity to endorse your product or service give you a testimonial

Promote Your Business

62. Offer to do a video interview and upload to YouTube

63. Advertise on Google ad words

64. Organize your own exhibition

65. Do a promotional giveaway in a national magazine

66. Offer FREE Software

67. Create your author page on amazon.com and goodreads.com

Advanced Backlink Building

68. Create a lens on squidoo.com

69. Creative Digital Marketing Strategies

70. Offer to speak at your local school, college or University

71. Encourage clients to give you an audio testimonial on your website

Promote Your Business

72. Organize your own sweepstake/prize draw

73. Advertise/Sponsor a Teeing area/Flag/Hole on a golf course

74. Trade links online with non competing websites

75. Blog something that’s controversial or trending in the news

Local Directory Submissions

76. Get listed on Google places

77. Create your own listing on https://www.bingplaces.com/

78. Create a listing on yelp

79. Create a listing on local yahoo

80. Place an insert in your local /chamber of commerce/business club

Advanced Backlinking Strategies

81. Create a profile/get listed on “expert” sites

82. Submit an article to an ezine directory

83. Submit an article to an article directory

84. Submit your blog to a blog/RSS directory

85. Do a FREE Ad swap with another ezine or newsletter owner

Promote Your Business

86. Create an infographic

87. Get yourself a copy of the Lead Generation MBA

88. Learn SEO with The SEO Queen

89. Use the telephone, and trade directory

90. Create a 5 day email course on a topic of your expertise

Promote Your Business

91. Offer to be a keynote speaker at a conference

92. Conduct a tele-seminar or teleconference

93. Run your own webinar

94. Add your business to navteq.com

95. Offer a FREE audit or checklist

Social Media Marketing

96. Join a Group on Facebook. Interact and build relationships

97. Create a Facebook Group that you Moderate and run. Make sure that the group is adding value to the members.

98. Start your own group on Linkedin

99. Use the advanced search on Linkedin and visit 50 profiles today

100. Don’t Stop Learning!

And last but not least….

101. Research! Research!

Bonus Tactics

102. Offer a FREE streaming audio version of your blog

103. Do a door-to-door leaflet drop

104. Use twitter, LinkedIn and your diary to give referrals to people

105. Promote your upcoming event on eventbrite.com

Bonus Tactics

106. Upload a document to dokker.com

107. Send out your own newsletter using Mailchimp or Aweber

108. Start an affiliate Program

109. Promote your upcoming event on Facebook Events

Bonus Tactics

110. Upload a document to dokker.com

111. Host a networking event

112. Attend a networking event

113. Speak at a networking event

Bonus Tactics

114. Add your business to gps-data-team.com/listingstep1.php

115. Guest blog on other people’s sites

116. Get an SEO readiness report for your website to improve your rankings

117. Offer to do a workshop for your accountant’s or solicitors clients