Marketing and the Marketing Concept

Marketing

Warm Up ? In your own words, what do you think the

term Marketing means?

In my opinion marketing means…

Marketing:

Marketing & the Marketing Concept What is Marketing?

The process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. Ongoing Always changing

Must be able to keep up with the latest trends & consumer attitudes.

What was cool for my parents was not cool for me and what was cool for me is not cool today

Assignment Watch videos pertaining to pop culture

Decades 1950-2000’s You can take as many or as little notes as you

wish while you watch At the end of class you will be asked a question

pertaining to the differences you see

1950’s Trends Colored streamers for handlebars Baseball cards in your bikes wheel spokes TV Dinners Fins and Chrome on cars Silly Putty The boomerang Frisbee Mr. Potato Head Chicken Dance Lego’s

1950’s Fashion Woman dressed like stewardess Letter sweaters Blue suede loafers Quiff hairdo Sideburns Saddle shoes Beanie cap Coonskin caps

1960’s Trends Motown music Twister GI Joe Bouncy Ball Chinese Fire Drill Troll Doll Yo-yos

1960’s Fashion Hair Ironing Granny Glasses Doll-Like Makeup Peasant skirts Wide belts Hip hugger pants Eyeglasses without lenses Tie-dye shirts Turtlenecks

1970’s Toys Muscle cars Tetherball Bean Bag Chairs Dashboard Hula Girls Pet Rocks

1970’s Fashion Leisure Suits Platform Shoes Dorothy Hamil haircuts Perms for men Bell bottom pants Earth shoes Afros

1980’s Trends Atari Rubik’s cube Chuck E. Cheese “Where’s the Beef” “Just Say No” Hungry Hungry Hippo Rainbow Brite Koosh Balls Pac Man WWF Wrestling Slap Bracelets Game Boy Roller Blading

1980’s Jeans with zippers on the legs Guys with one earring Mullets and rat tails Ripped jeans Jelly Shoes Vans Tennis Shoes Preppy look Doc Martins Mohawks

1990’s Tattoos Body Piercings Ear Piercings Casual, chic look

T-shirts Jeans Hoodies

2000’s Social Media

Blogs, MySpace, Facebook, LinkedIn

Google

Environmental Friendly Products Restaurants, Cars, Solar Power, Wind Power, etc..

2000’s Fashion Mash-up Decade

Fusion of previous decades Vintage clothing from 1940’s – 1980’s

Music-based subcultures Indie Pop

Minimalist Fashion

Colors: Baby Blue, yellow, & hot pink

Vera Wang, Alexander McQueen, Christian Louboutin, Jean Paul Gaultier, Vivienne Westwood, & Karl Lagerfield

2009 List Skinny Jeans Energy Drinks (Red Bull/Monster/Rock Star) Ring Tones Hybrid Cars P2P File Sharing – (Limewire, Kaaza, Napster) MySpace YouTube Tivo Nintendo Wii Phrase: “B.A.”

What has changed? MySpace

Facebook, Twitter, LinkedIn, Instagram, etc… Reality Television Style---Is there a current fashion trend? Phrases/Text Language

YOLO IDK, Obvi, Redic.

Key ConceptsIn order to be effective in business you have to know

what customers want.

In order to be really successful you have to know what customers want before they do.

In order to be effective in Marketing you have to know how to make them aware of what you offer.

Warmup What should happen to a junior who leaves early

every day with the seniors?

Why is it important to understand trends in Marketing?

In order to be effective in business you have to know what customers want.

In order to be really successful you have to know what customers want before they do.

In order to be effective in Marketing you have to know how to make them aware of what you offer.

Assignment You &/or a Partner need to create a PowerPoint or some

visual platform (Prezi, Publisher, Word) with the following criteria Slide #1:Title Slide with your name(s)

Slide #2: A collection of at least 5 current trends Fashion, toys, sayings, musicians, etc….

Slide #3: A collection of at least 3 things that will catch on in the near future

Slide #4: Identify 2 current trends in society that you see disappearing or going away soon

Due at 1:30 pm

Agenda Warm-up & Trends Review

You have 40 minutes to finalize PowerPoint & turn in You will present 1 current, 1 future, & 1 go away at

end

DECA Business Operations Overview

Which decade do you think had the biggest impact on society and why?

Need at least 3 reasons to support answer.