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Marketing Conclave IAMAI, MumbaiJune 20, 2013
adisave
Life @ Crossroadsadisave
May you live in interesting times- An old Chinese curse
MAY YOU LIVE IN INTERESTING TIMES- An old Chinese curse
the state of brands today ..
Brands as LEADERS Consumers are ahead
Brands impact Culture Brands playing catchup
THEN NOW
Consumer Decision Journey Model
Preference
Relevance Influence
The Role of Marketing
HOW WE DO IT
We Focus
BUSINESS EQUITY
.. it’s a ‘People’ business ..
Chase One
Emotion !
WHERE WE STRUGGLE
Correct
Segmentation &
Reach
Value of a Gain !
Marketing Conclave IAMAI, MumbaiJune 20, 2013
adisave
Thank You