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MARKETING PARTNER
Scope of ServicesLearn how our marketing services
can help grow your business.
We Don’t Just Give You A Fix — We Give You A Future
At Cougar Digital, we like to think of ourselves as more than a marketing agency—we’re more like your co-pilot in success.
You could hire a web designer, copywriter, online marketer, graphic designer, photographer, videographer, and editor in house. Or, you could partner with Cougar Digital Marketing, and get an entire team of professional designers and marketers ready to help your business skyrocket into the stratosphere—at a fraction of the cost of hiring an internal marketing department.
Identify
Nurture RepeatAttract
ConvertCapture
3
Table of ContentsWebsites 5
Online Marketing & Advertising 7
Custom Video 9
Photography 11
Branding & Graphic Design 13
Search Engine Optimization Essentials 15
Local SEO Boost 17
Meet Your Marketing Team 18
Summary 19
Everyone is on their phone.
Chinese food near me
But do you surface when they search?
5www.CougarDigital.com
Well-Crafted Websites
What it can do for you:
� Creates an awesome website optimized for search results and conversions
� Establishes a website that’s responsive and looks great on cell phones, tablets, and other mobile devices
� Provides you with a high-level marketing plan that supports your business goals
Specific tactics we employ:
✔ Engaging, responsive WordPress websites
✔ Robust on-page SEO
✔ Professional copywriting and photography
✔ Calls to action that are optimized for conversions
“Cougar Digital did a great job working with our staff to create an extraordinary website.”
Shae MeehanWalker Heye Meehan & Eisinger, PLLC
“Mission Control:
Struggling to get your message across?
How do I crush it online?
Arm yourself with the latest tools of the trade.
7www.CougarDigital.com
Online Marketing & Advertising
What it can do for you:
� Improves name recognition and keeps your business in front of potential customers
� Increases awareness of your products, services and current promotions
� Shares your message with people actively searching for your specific product or service
Specific tactics we employ:
✔ Google Ads
✔ Facebook Ads
✔ Retargeting
✔ Geofencing
✔ Behavioral targeting
“Cougar Digital has changed the way we gain new customers by drastically improving our SEO. If you are static in your internet leads, they can fix that. The phone just keeps ringing.”
Jim PogueDesert Canyon Mortgage Company, LLC
“Mission Control:
Ready to get their attention?
Video is one of the most powerful ways to reach your audience.
9www.CougarDigital.com
Custom Video
What it can do for you:
� Personalizes your company by highlighting the people and culture behind the brand
� Reaches untapped audiences with a quick, professionally honed message
� Showcases your products and services in a visually appealing way
Video is one of the most powerful ways to reach your audience.
Specific tactics we employ:
✔ Promotional videos
✔ Drone footage
✔ Testimonial videos (impact stories)
“The video production process was smooth and efficient. A short time after the shoot, their rough draft clips turned out to be nearly perfect final drafts, requiring very little input from us. They have an impressive creative and production team who strikes the right balance.”
Bryan SmithTamaki Law
“Mission Control:
Showcase your personality.
Custom photography helps your audience establish a
connection with you.
11www.CougarDigital.com
ANR Group IncTechnical, Professional and Administrative Support Personnel for Projects Worldwide.
Photography
What it can do for you:
� Helps people get to know your company and your team
� Provides visual assets of your products and services that can be used on your website and in marketing materials
� Makes your company look more professional and approachable
� Personalizes your business by showcasing your company personality and culture
“Travis’s team has been very responsive and open to our ideas and sensitive to what we are trying to accomplish. They came in for the photo shoot and nailed every shot. Can’t say enough good things about Cougar Digital.”
Chris ReidtANR Group, Inc. Specific tactics we employ:
✔ Head shots
✔ Group sessions
✔ Product shots
✔ 360º walk throughs
✔ Drone photography
✔ Company showcase
“Mission Control:
Upgrade your image.
Your brand is yourbiggest asset.
Make sure it fits.
13www CougarDigital com
Branding & Graphic Design
What it can do for you:
� Enhances customer recognition of your brand
� Builds trust and credibility throughout your purchase process
� Gives you a competitive edge in the market
“Through the entire process, I found them to be easy to work with, easy to communicate with, speedy and responsive to emails and phone calls and patient when we came up against a deadline crunch. I would give Cougar Digital my highest recommendation.”
“
Linda EstesEnd of Life Options Tri-Cities
Specific tactics we employ:
✔ Logo design
✔ Branding style guides
✔ Business cards
✔ Brochures
✔ Signs
✔ Professional printing
Mission Control:
Pilot to Co-pilot: You are cleared for take off.
How do I crush it online?
Enlist our team of marketing professionals.
15www.CougarDigital.com
Search Engine Optimization Essentials
What it can do for you:
� Engages customers—and Google—with regular posts and updates
� Converts happy customers into reviewers who help you get found online
� Identifies where your website traffic is coming from and keywords people search to find you
✔ Rank tracking
✔ Call tracking
✔ Google My Business management
✔ Citation campaign management
✔ Agency Analytics marketing dashboard
✔ Review funnel
Specific tactics we employ:
“Their SEO management services have been exceptional. We’ve noticed over time that we are ranking better for our keywords.”
Robert LaLonde360 Automotive & Repair
“Mission Control:
Tell Google everything it should know.
How can I get more customers?
Send consistent messages and gain more authority.
17www.CougarDigital.com
Local SEO Boost
What it can do for you:
� Increases how well your business ranks in search results
� Engages customers and prospects with posts, customer reviews and Q&As
� Helps customers relate to your business on a personal level
� Increases word-of-mouth marketing
Specific tactics we employ:
✔ Citation management
✔ Google My Business optimization
“Summing this up, working with Cougar Digital has been a great experience and I would highly recommend them to any business owner looking to get an edge in digital marketing.”
J P MalnikThe Personal Touch Cleaning & Janitorial, Inc.
“Mission Control:
Travis HartliepOwner / President
Faith Harral Senior Creative Web Designer
Josh KandleCreative Director & Videographer
Tracy Iseminger Social Media
Strategist
Meet Your Marketing Team.
Mykaela FaulconerCreative Designer &
Photographer
Tayler ChristensenSEO
Strategist
Diane Hansen Project Manager
& Copywriter
Ashley HiteSEM Strategist
& Designer
19
Start Your Engines.
Ready to Enlist a Marketing Partner That Will Grow Your Business?
What we can do for you:
� Local, face-to-face time with your designers & marketing team
� Tailored recommendations based on your industry and business goals
� Professional design and marketing strategists working toward your success
� A comprehensive, long-term marketing game plan that extends past your website
LAUNCH
Get an entire team of professional designers and marketing strategists who are ready to help your business grow—at a fraction of the cost of hiring an internal marketing department.
509.491.1146 www.CougarDigital.com
4001 Kennedy Rd., Suite 5West Richland, WA 99353
