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An effective job search requires clarity of purpose and specifc criteria for choosing target companies. Create a Marketing Plan that reflects your professional objectives and perfect company. Use it for more effective networking.
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Your Marketing Plan
November, 2009
Creating a Marketing Plan What is it?
A Tool that Describes your ideal job in quantifiable terms Identifies your core competencies and career objectives Lists key characteristics that can be used to identify target
companies Includes focused list of target companies based on your
criteria Why create one?
Puts you in charge of the job search, rather than the reverse!
Forces you to clarify your goals and what is important to you in your work life.
Useful information to share with colleagues/contacts
Components of a Marketing Plan Career objectives Preferred Roles or
Functions Positioning Statement Key Competencies Target Company
Characteristics Target Company List
Knowing where you’re goingwill help you
get there
Career Objectives Decide what you want to do
Brainstorm Seek professional guidance from
Career Coach Talk to professionals who do what you
would like to do Immerse yourself in job-centered
education Industry forums Networking groups Newsletters, articles, blogs Training classes
Write 3-4 sentences describing your ideal job
Write them down
Preferred Roles or Functions
Given your career objective, what hats could you wear?
List out as many roles/functions/titles as you can
Search job boards for titles where job description sounds interesting to you
Write them down
Positioning Statement How would you describe yourself
to an employer? What do you want to do? What key strengths make you
qualified to do it? What sets you apart from the
competition?
Write down 3-4 sentences that answer these questions
Write them down
Key Competencies are… Skills, knowledge, abilities, and other factors
essential to successful performance Foundational or Industry specific
Foundational key competencies are required and expected from all professionals
Industry Specific key competencies are expected by the specific industry, although some may cross industries
Identify the key competencies for your target career http://online.onetcenter.org http://careeronestop.org
Write them down
Target Company Characteristics
SIZE
CULTURE
INDUSTRY GREENLOCATION
TRADITIONAL
GLOBAL
HI TECH
?
?
?
?
Write them down
Target Company List
Business Databases Reference USA EBSCO Newsbank Hoovers Dunn & Bradstreet ZapData
NHBR Book of Lists Chamber of Commerce
On-line Resources LinkedIn Google Monster Manta
Public Libraries Universities
Use your Target Company Characteristics as keywords to search for companies in…
Write them down
Put pieces together and form a Marketing Plan
Career objectives Preferred Roles or Functions Positioning Statement Key Competencies Target Company
Characteristics Target Company List
I’m in the
driver’s seat!
Share your marketing plan with EVERYBODY!!
