Marketing & Product Guide · value through versatility . Our goal is to remove the barrier of not knowing how to mix cocktails. We hope to build consumer confidence so ‘they can

M arketing & Pro duc t

G uide

Promotion Dates:

May 24 - June 20, 2009

Promotional Turn 3: Just Add Spirit2

Table of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . 4Thematic Signage . . . . . . . . . . . . . . . . . . 5 Gift with Purchase Brochure . . . . . . . . 13Beach House Summer Wine . . . . . . . . . 17 Advertising . . . . . . . . . . . . . . . . . . . . . . . 19Participating Stores . . . . . . . . . . . . . . . . 23Pod Program . . . . . . . . . . . . . . . . . . . . . . 49Father’s Day . . . . . . . . . . . . . . . . . . . . . . . 53Pride Week . . . . . . . . . . . . . . . . . . . . . . . . 55Summer Rosés Program . . . . . . . . . . . . 57Gifting & Packaging . . . . . . . . . . . . . . . . 67Promotional Fixture . . . . . . . . . . . . . . . . 71Corporate Promotional Programs . . . 75 Ontario Superstars . . . . . . . . . . . . . . . . . . 76 Mixed Drinks . . . . . . . . . . . . . . . . . . . . . . 77 Premium/Specialty Beer Program . . . . 78Special Events . . . . . . . . . . . . . . . . . . . . . 79

Sold Space Program . . . . . . . . . . . . . . . . 83 End Aisle Display Brands . . . . . . . . . . . . 84 Shelf Extenders . . . . . . . . . . . . . . . . . . . . . 85 Discovery Shelf Extenders . . . . . . . . . . . 89 Community Extenders - C&D Stores . . 89 Green Extenders . . . . . . . . . . . . . . . . . . . . 89 IMAGE Shelf Talker Program . . . . . . . . 90 Limited Time Offers . . . . . . . . . . . . . . . . . 91 Value Added Program . . . . . . . . . . . . . . . 94 Air Miles® . . . . . . . . . . . . . . . . . . . . . . . . . 97 Bundling Bonus Air Miles® Promotion 101 Necktags . . . . . . . . . . . . . . . . . . . . . . . . . 102 Contests . . . . . . . . . . . . . . . . . . . . . . . . . . 103Food & drink . . . . . . . . . . . . . . . . . . . . . .105

STORES WITH DISPLAY TABLES WILL HAVE AN EXTRA SECTION AT THE BACK OF THIS GUIDE .

© Liquor Control Board of Ontario, 2009No part of this guide may be reproduced or transmitted in any form by any electronic, mechanical or other means, including photocopying, recording, or used in any store retrieval system, without permission in writing from the Liquor Control Board of Ontario.

Liquor Control Board of OntarioMarketing Communications - Dept. # 90355 Lake Shore Blvd. EastToronto, Ontario M5E 1A4

The information contained in this publication is for the Liquor Control Board of Ontario internal use only.Published in Canada.Printed on 100% recycled paper.

Promotional G uide


Introduction

This promotion will demonstrate that Spirits offer value and versatility…or more so, value through versatility . Our goal is to remove the barrier of not knowing how to mix cocktails. We hope to build consumer confidence so ‘they can create’ cocktails as easy as 1,2,3 that are as unique and as individual as they are .

In Store Music

This is for the young, hip, experimental, social ‘life of the party’ group. Sleek and stylish, “Just Add Spirits” music features electronica with an edgy, cosmopolitan mix . The music, performed by the world’s hottest DJs/musicians is played in the coolest international restaurants and clubs around the globe . Electronic music that blends jazz, soul, hip hop, dub and R‘n’B with Asian, Middle Eastern & Indian rhythms. Hipsters call it ‘metrolounge’.

Thematic Signage


Component Where to install sign Re-order Code Images

End Aisle Backer Cards

Dimensions:30” w x 24” h

Where Product CodeGeneric Just Add Spirit 10030-50End Aisle 1 UV Pink Pemonade 10030-01End Aisle 2 Smirnoff Vodka 10030-02End Aisle 3 Absolut Vodka 10030-03End Aisle 4A Captain Morgan 10030-04End Aisle 4B Generic: Just Add Spirit 10030-04End Aisle 5 Bacardi Superior 10030-05End Aisle 6 Tanqueray 10030-06End Aisle 7 Appleton Estate V/X 10030-07End Aisle 8A Polar Ice AIDS Bottle 10030-08End Aisle 8B Generic: Just Add Spirit 10030-08End Aisle 9A Bailey’s Irish Cream 10030-09End Aisle 9B Generic: Just Add Spirit 10030-09End Aisle 10 Canadian Club 10030-10End Aisle 11 Havana Club 10030-11End Aisle 12A Jose Cuervo 10030-12End Aisle 12B Generic: Just Add Spirit 10030-12End Aisle 13 Bombay Sapphire 10030-13End Aisle 14 Beefeater Dry 10030-14End Aisle 15 Wiser’s Deluxe 10030-15End Aisle 16 Drambuie 10030-16End Aisle 17 Sauza Biano 10030-17End Aisle 18 Skyy Vodka 10030-18End Aisle 19 Grand Marnier 10030-19End Aisle 20 Fireball 10030-20

Hero DisplayBanner Stand Insert


Hero Display #10032-41

Pricer Cards


Hero Display #10032-42

generic backer card

branded backer card

These signs are made from recyclable material.



Thematic Signage

Continued

Marketing & Product Guide 7

Thematic Signage

Continued


Thematic Insert


Metal Thematic Banner Stand (at front of store)

#10032-46

Power Aisle Banner


Order of Signs:1. FRONT: Tequila - CherryBACK: Just Add Spirit

#10031-11

Power Aisle Banner


2. FRONT: Just Add SpiritBACK: Rum - Limes

#10031-12

Power Aisle Banner


3. FRONT: Vodka - LemonsBACK: Just Add Spirit

CONTINUE THE PATTERN OF SIGNS IN THE SAME ORDER

#10031-13

This sign is made from recyclable material.

Thematic Signage

Continued



Perimeter Transparency

Dimensions:28.5” w x 28.5” h

Install in the light box closest to the main doors of the store.

1. Just Add Spirit

#10033-01



Install in the second light box closest to the main doors of the store.

2. Cherry

#10033-02



Install in the third light box closest to the main doors of the store.

3. Lime

#10033-03



Install in the fourth light box closest to the main doors of the store.

4. Lemon


#10033-04

Thematic Signage

Continued



Perimeter Banner


Order of Signs:

1. FRONT: CherryBACK: Just Add Spirit

#10031-01

Perimeter Banner


2. FRONT: Just Add SpiritBACK: Limes

#10031-02

Perimeter Banner


3. FRONT: LemonsBACK: Just Add Spirit


#10031-03

Window Showcards


FRONT: Gift with Purchase

#10032-01

Window Showcards


BACK: Just Add Spirit




Thematic Signage

Continued


Exterior Banner

Dimensions:Banner: 43” w x 78” h

Install on outside of your store.

Order of signs1. Just Add Spirit

#10032-31

Exterior Banner


2. Cherry #10032-32

Exterior Banner


3. Lime #10032-33

Exterior Banner


4. Lemon


#10032-34

Thematic Signage

Continued



Tasting Bar /Backlit

Dimensions:21 15/16” w x 32 9/16” h

Tasting Baror Backlit Sign Holder

#10032-51

Social Responsibility Vinyl Cling

Install on Exit Door

ALWAYS REMOVE THE PREVIOUS VERSION

#10038-06(English)

10038-17#(French)


Component Code Notes:Mixed Drink Poster 10034-11 Orange Fizz and Canadian JulepMixed Drink Poster 10034-12 Watermelon Lemonade and Blue SummerMixed Drink Recipe Card 10034-01 Orange Fizz and Canadian JulepMixed Drink Recipe Card 10034-02 Watermelon Lemonade and Blue SummerMixed Drinks Drum Sign 10034-16 100% Delicious (Pink)On shelf 10037-01 LTO Shelf TalkersOn shelf 10037-02 AIR MILES Shelf TalkersOn shelf 10037-03 New Product Shelf TalkersOn shelf 10037-04 BBAM Shelf TalkersOn shelf 10037-05 Image Shelf TalkersOn shelf 10037-11 Thematic printed pricer cardsOn shelf 10037-12 Thematic regular extender stripsOn shelf 10037-13 Thematic community extender stripsOn shelf 10037-14 Thematic Discovery extender stripsOn shelf 10037-15 Thematic blank shelf talkers (bundled in 20’s)On shelf 10037-16 Thematic blank pricer cards (bundled in 50’s)On shelf 10037-17 Thematic blank extender strips (15’s)Ontario Wine Popular Pick 10038-02 Backer card & Shelf TalkersOntario Wine Superstars Full Kit 10038-01 Superstar Complete KitOntario Wine Superstars 10038-03 SuperStar Shelf Talkers OnlyPod - Hot Pod Kit 10034-22 Sagatiba Pura Cachaca (green)Pod - New Pod Kit 10034-23 Berry Batiba (pink)Pod - Premium Pod Kit 10034-21 Grey Goose La Poire (green)Pod - Pricer Cards 10034-67 Pricer Cards (3 versions)Promo Fixture - Gifting 10032-67 Featured Gift (pink)Promo Fixture Sign (short) 10032-61 Just Add SpiritPromo Fixture Sign (long) 10032-62 Just Add SpiritPromo Fixture Shelf Talkers 10032-63 Just Add Spirit (9 versions)

These signs are all made from recyclable material.

Thematic Signage

Continued

G if t with Purchase Bro chure


Gift with Purchase Brochure

Overview

We are offering this brochure as a Free Gift with Spirit Purchase . All stores will be receiving the recipe books, generic shelf talkers and one merchandiser display .

LCBO # Description Format 42 Canadian Club 750 mL67 Smirnoff Vodka 750 mL117 Bacardi Superior 750 mL570 Beefeater Dry 750 mL893 Wiser’s Deluxe 750 mL1784 Grand Marnier 750 mL1867 Drambuie 750 mL2485 Sauza Silver 750 mL2691 Tanqueray Dry Gin 750 mL5959 Baileys Irish Cream 750 mL74914 Sagatiba Pura Cachaca Brazilian Rum 750 mL95935 Grey Goose Vodka 750 mL110056 Absolut Vodka 750 mL116327 Grey Goose La Poire Vodka 750 mL116406 UV Pink Lemonade 750 mL125427 Absolut POP UP 750 mL135566 Polar Ice Vodka (Aids Bottle) 750 mL316844 Bombay Sapphire London Dry 750 mL331975 Appleton Estate V/X 1140 mL410415 Skyy Vodka 750 mL443903 Havana Club Anejo Reserva 750 mL447953 Dr Mcgillicuddy Fireball Whisky Shooter 750 mL451161 Jose Cuervo Especial Gold Tequila 750 mL500512 Captain Morgan Spiced Rum 750 mL

Participating Products Recipe Book Ship Dates

Ships: May 18 & June 8, 2009

Merchandising Instructions

Install the Merchandiser in a • prominent area such as:

Power Aisle1 . Close to the Spirits section2 .

Stock the merchandiser • throughout the promotion (or while supplies last)Scan the brochures• . Tracking the pickup of these brochures gives us valuable insight into our customer’s buying patterns. Install the Shelf Talkers in the • Spirits section .


Gift with Purchase Brochure

Win a pizza lunch!

Scan the Cocktail brochures when the customers pay for their purchases to help track purchases and you could win a pizza lunch!

How to win?The stores with the highest percentage of brochures • scanned win!

How does it work?We track how many brochures you scan and compare it • to the number of brochures we sent .

Who wins?One store per class (AAA, AA, A, B, C, D)• The winning stores’ employees. All of them! •

How do I know if my store won?We will contact the winning Store Managers at the end of the promotion .• We will announce the winners in the online Sales & Marketing Weekly Newsletter•

Rules: Rule No 1: Use your own good judgment in all situations . There will be no • additional rules

Why are we asking you to scan the brochures? We are interested in knowing what products are purchased by customers picking up • the brochuresWe use this information to refine and improve our programs•

Good luck!


B each House Summer Wine


Beach House Summer Wine

Promotion Date: May 15 – September 7, 2009

Overview

This new summer wine program will promote a single SKU in select stores, throughout the summer .

+122390 Beach House is a crisp, refreshing and fruit driven blend of Sauvignon Blanc and Semillon . At $9 .95, this overachiever has an amazing summer appeal .

Beach House received an exceptional review in John Platter’s South African Wine Guide 2009: “Silkily refreshing 08 sauv/sem partnership, carefree summer quaffing.”The LCBO is the first and only market in Canada to launch the Beach House this summer . The program is also supported with in-store tastings, an ad in the Food & Drink early Summer issue “Globetrotting” selection and on lcbo .com . An aggressive external marketing plan is also being planned by the supplier .

Ship Date

Install Date: May 15, 2009Take-Down: September 7, 2009Ship Date: May 13, 2009

PLEASE NOTE: When ordering, you will initially receive a small parcel of 2007 wine. The 2008 wine will be available soon.

Participating Product

+122390 • The Beach House Sauvignon Blanc Semillon • 750 mL • $9.95

Participating Stores

The following stores will receive 3 cases: 22, 29, 31, 37, 38, 50, 53, 54, 58, 59, 63, 66, 68, 69, 70, 75, 77, 78, 80, 81, 86, 91, 102, 103, 104, 106, 108, 128, 130, 137, 145, 146, 147, 155, 157, 158, 159, 170, 172, 175, 184, 187, 194, 196, 202, 205, 209, 210, 211, 212, 219, 220, 225, 227, 230, 232, 236, 243, 244, 251, 259, 267, 270, 283, 287, 288, 300, 313, 323, 324, 327, 330, 331, 335, 347, 359, 363, 367, 376, 384, 387, 395, 399, 400, 403, 405, 406, 407, 412, 413, 419, 431, 448, 450, 451, 454, 459, 469, 482, 484, 492, 499, 501, 507, 508, 513, 516, 519, 531, 537, 550, 552, 557, 560, 576, 579, 582, 595, 602, 605, 606, 616, 626

All other stores wishing to order this product may do so following normal ordering procedures .

iF you are a Thunder bay serviced sTore and would like To order This new producT, please change your disTribuTor code To durham warehouse (w002) and you will receive The producT on your weekly durham cross dock order.

Components

Discretionary End Aisle Backercard• Pricer Card x 2• Shelf Talker x 2•


Merchandise on a Discretionary End Aisle .

Adver tis ing


Advertising

Continued

Father’s Day Free Standing Insert

The Father’s Day FSI will feature a range of product offerings from wine, beer, RTD and premium Vintage selects as perfect Father’s Day gifts. This year, we’re keeping in mind the current economic conditions and will be presenting a range of gifts at various price points .

Circulation

The Father’s Day FSI will drop on Wednesday June 17 and Thursday June 18th in the following publications:

Participating Products

LCBO# Description Format9688 Catto’s Rare Old 1140 mL34066 Fabiano Pinot Grigio 750 mL57091 Glenrothes Select Reserve Single Malt* 750 mL58628 Peller Estates Family Series Cab/Merlot VQA 750 mL71605 Bulldog London Dry Gin 750 mL74914 Sagatiba Pura Cachaca Brazilian Rum* mL116327 Grey Goose La Poire Vodka mL118687 Innis and Gunn Blonde 330 mL127068 Alexander Keith’s Premium White Ale 473 mL302349 Rosemount Diamond Shiraz 750 mL321208 Crown Royal Special Reserve In Gift Box 750 mL331975 Appleton Estate V/X 1140 mL437772 Belvedere Vodka 750 mL443903 Havana Club Anejo Reserva 750 mL603191 Leyenda Del Milagro Tequila Reposado 750 mL604605 Crown Royal BBQ Gift Set 750 mL604819 Danfield’s Private Reserve Aged 10 Years 750 mL605790 Kahlua Coffee Liqueur 1140 mL605972 Glenfiddich Single Malt 15 Year Old* 750 mL617084 Ocb Discovery Pack 2 2060 mL - 6 pk bottles

Globe & Mail• Toronto Star• Ottawa Citizen• Toronto Sun•

Ottawa Sun• London Free Press• Hamilton Spectator• Windsor Star•

Kingston Whig-Standard• Sudbury Star• Kitchener-Waterloo • Record


Advertising

Continued

Just Add Spirit - Mixed Drinks Made Easy Free Standing Insert

The Just Add Spirit FSI is a fresh selection of 19 easy and delicious cocktails - just in time for summer. To ensure our customers’ entertaining is as easy as 1-2-3, the FSI includes simple steps and a few key techniques to help them mix up some new recipes using popular vodkas, rums, gins, tequilas and liqueurs .

Circulation

The Just Add Spirit FSI will drop on Saturday May 30, 2009 in the following publications:


LCBO# Description Format67 Smirnoff Vodka 750 mL117 Bacardi Superior 750 mL570 Beefeater Dry 750 mL893 Wiser’s Deluxe 750 mL1784 Grand Marnier 750 mL1867 Drambuie 750 mL2691 Tanqueray Dry Gin 750 mL5959 Baileys Irish Cream 750 mL34579 Prince Igor Extreme 1140 mL74914 Sagatiba Pura Cachaca Brazilian Rum 750 mL95935 Grey Goose Vodka 750 mL116046 UV Pink Lemonade 750 mL116327 Grey Goose La Poire Vodka 750 mL125427 Absolut POP UP 750 mL135566 Polar Ice Aids Bottle 750 mL404723 Bombay Sapphire London Dry 1140 mL451161 Jose Cuervo Especial Gold Tequila 750 mL500512 Captain Morgan Spiced Rum 750 mL554212 Malibu Coconut Rum 1140 mL

Globe & Mail• Toronto Star• Ottawa Citizen• Toronto Sun•

Ottawa Sun• London Free Press• Hamilton Spectator• Windsor Star•

Kingston Whig-Standard• Sudbury Star• Kitchener-Waterloo • Record

The Just Add Spirit FSI will drop on Sunday May 31, 2009 in the following publications:

Toronto Sun• Ottawa Sun•


Column Heading Key

Hero Display Number of Inserts shipped

Thematic Banner Insert Number of Inserts shipped

POD Program 3 = Store builds all three Pods

End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight

Backer Cards Number of Backer Cards shipped for each period

Regular & Community Extenders

Number of Regular Extenders shipped See Sold Space Program Extender Section for participating extender locations.

5 = Community Extender Program

Discovery Extenders Number of Discovery Extenders shipped

Green Extenders Number of Green Extenders shipped

Exterior BannersNumber of Exterior Banners shipped, or (T) = Number of Exterior Transparencies shipped

Window Showcards Number of Window Showcards shipped

Power Aisle Banners Number of Power Aisle Banners shipped

Perimeter SignsNumber of Perimeter Banners shipped, or Number of Perimeter Transparencies shipped

Promo Fixture Ends Number of Promo Fixture End Aisles

Promo TablesS = Square TableR = Round Table

Ontario Wine Superstars

Y = Store recieves the complete signage kit, orST = Store only recieves the Shelf Talkers

Ontario Popular Picks Yes = Store participates in the program

Beer Specialty Program Yes = Store participates in the program

Mixed Drink Yes = Store participates in the program

Par tic ipating Stores



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1 3 58 10S 15 40 4 1 2 Y Y1 3 66 10 5 2 6 4 ST Y1 3 67 5 5 3 4 4 ST Y1 3 75 5 5 1 2 6 4 ST Y1 3 76 5 1 4 ST Y1 3 78 5S 10 5 6 4 ST Y1 3 91 5S 10 5 3 8 6 ST Y1 3 92 10 5 3 4 4 ST Y1 3 112 10 5 4 6 4 ST Y1 3 117 10 5 3 6 4 ST Y1 3 122 5 5 2 4 4 ST Y1 3 128 10 5 2 6 4 ST Y1 3 129 5 5 1 4 4 ST Y1 3 134 3 5 1 4 ST Y1 3 162 10 5 2 4 4 ST Y1 3 180 5 5 1 4 ST Y1 3 189 5 5 1 4 4 ST Y1 3 204 5 5 1 4 ST Y1 3 241 5 5 1 4 4 ST Y1 3 245 5 5 1 4 ST Y1 3 280 3 5 1 4 ST Y1 3 332 5 1 4 ST Y1 3 338 5 1 1 4 ST Y1 3 4241 3 463 3 5 4 ST Y1 3 506 3 5 4 ST Y1 3 577 5 5 1 1 4 ST Y


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1 19 68 1 15S 25 40 1 3 1 12 6 1 Y Y1 19 69 5S 10 5 8 6 ST Y1 19 86 1 8S 15 40 Y1 19 87 10 5 12 6 ST Y1 19 114 5 5 4 ST Y1 19 137 10 5 4 ST Y1 19 147 5 5 1 4 ST Y1 19 155 1 10S 15 40 3 4 3 1 Y Y1 19 170 10 5 3 6 4 ST Y1 19 230 15 5 1 12 6 ST Y1 19 257 5 5 1 4 4 ST Y1 19 285 3 5 3 4 ST Y1 19 291 10 5 2 8 6 ST Y1 19 292 5 5 4 4 ST Y1 19 315 3 5 1 1 ST Y1 19 335 5 5 3 8 6 ST Y1 19 376 1 ST Y1 19 379 3 5 3 8 6 ST Y1 19 480 5 5 1 4 ST Y1 19 493 3 5 1 4 ST Y1 19 501 1 15S 20 45 9 4 1 Y 1R Y Y1 19 602 1 20S 25 40 3 2 1 8 6 1 Y Y Y1 19 616 1 3 10S 15 40 3 4 7 4 2 Y 1S Y



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1 24 54 5S 10 5 3 ST1 24 81 5S 10 5 3 2 6 4 ST Y1 24 89 5 5 1 4 ST Y1 24 102 1 10S 20 45 2 1 Y Y1 24 106 1 20S 30 55 3 4 5 6 2 Y 1S Y 21 24 130 1 15S 25 50 2 4 1 Y 1 Y1 24 159 5 5 1 4 ST Y1 24 175 1 10S 15 55 3 3 4 4 1 Y Y1 24 219 5 5 1 2 6 4 ST Y1 24 232 5S 10 5 3 8 6 ST Y1 24 235 5 5 1 4 ST Y1 24 251 5 5 1 4 ST Y1 24 290 3 5 1 4 ST Y1 24 336 5 5 1 ST Y1 24 347 5 5 1 4 ST Y1 24 363 5S 10 5 4 1 6 4 ST1 24 387 1 15S 20 55 7 3 4 2 Y 1S Y1 24 399 15 5 1 ST Y1 24 403 10 5 4 4 ST1 24 469 5 5 1 4 ST Y1 24 492 5 5 1 4 4 ST Y1 24 514 5 5 1 ST Y1 24 516 5 1 1 4 4 ST Y1 24 557 5 5 1 4 ST Y1 24 574 5 1 ST Y1 24 579 1 10S 10 55 3 4 1 Y Y Y1 24 588 5 5 1 ST Y1 24 595 5 5 1 ST Y1 24 613 5 5 1 ST Y



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2 8 35 1 3 15P 20 40 3 7 7 4 2 Y 1 Y Y 22 8 39 1 8S 10 40 1 12 6 Y2 8 45 3 8S 15 40 2 2 12 6 1 Y2 8 79 1 8S 10 50 1 10 1 Y Y Y2 8 82 1 8S 20 40 2 3 Y Y2 8 136 5S 10 5 2 4 ST Y2 8 142 10 5 1 4 ST Y2 8 208 S 10 5 1 12 6 ST Y2 8 222 5S 10 5 3 4 ST Y2 8 223 5S 15 5 2 6 ST Y2 8 231 10 5 2 4 ST Y2 8 254 10 5 3 8 6 ST Y2 8 261 10 5 1 4 ST Y2 8 281 10 5 3 6 4 ST Y2 8 305 10 5 1 ST Y2 8 306 10 5 2 4 4 ST Y2 8 307 5 5 1 ST Y2 8 318 5 5 4 4 ST Y2 8 319 5 1 4 ST Y2 8 343 15S 20 45 4 3 4 1 Y 1R Y2 8 358 3 3 4 ST2 8 447 5 5 1 8 6 ST Y2 8 468 15 5 3 4 ST Y2 8 478 10 3 12 6 ST Y2 8 504 10 5 2 6 4 ST Y2 8 535 5 5 1 ST Y2 8 561 5 5 ST Y2 8 570 5 5 1 ST Y2 8 594 10 5 3 4 4 ST Y2 8 607 5 5 1 1 ST Y



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2 9 37 1 8P 10 40 3 10 Y2 9 38 1 3 15P 30 55 12 6 2 Y 2 Y Y 22 9 70 8S 20 40 4 2 6 Y2 9 111 5 5 3 4 4 ST Y2 9 119 5 1 4 ST Y2 9 211 1 8S 10 40 1 6 4 Y 1S Y2 9 212 1 15P 30 40 7 8 5 4 2 Y 1 1S Y 22 9 243 1 20P 30 55 3 3 6 6 2 Y 1S Y Y 22 9 324 1 8P 15 40 3 8 6 1 Y Y2 9 384 1 8P 15 40 3 3 2 4 1 Y 1R Y2 9 400 15S 20 40 1 2 4 1 Y Y2 9 412 1 3 20P 25 55 10 10 4 2 Y 2 Y Y 22 9 431 1 15S 20 55 3 3 3 6 5 4 2 Y 1S Y2 9 439 1 1 ST Y2 9 499 1 20P 40 60 3 3 7 3 4 2 Y 1S Y2 9 515 ST2 9 526 ST2 9 538 ST2 9 547 Y2 9 598 ST



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2 17 90 1 10S 15 40 1 1 Y Y2 17 139 10 5 2 6 4 ST2 17 152 1 10S 20 40 2 12 6 Y2 17 188 1 10S 15 40 3 1 Y2 17 201 1 3 15S 15 55 2 6 1 Y Y2 17 221 10 5 1 ST2 17 224 10 5 4 4 ST Y2 17 263 1 15S 20 45 3 4 4 1 Y 1R Y2 17 340 1 10S 20 40 1 6 5 2 4 2 Y 1 Y2 17 378 1 3 20S 45 65 3 3 7 3 8 2 Y 1 5S Y 22 17 386 1 10S 20 40 3 3 5 3 6 2 Y Y2 17 432 1 20S 25 55 3 3 6 4 4 2 Y 1S Y2 17 434 1 15S 25 45 1 12 6 2 Y Y2 17 465 1 15S 20 55 3 3 1 5 4 2 Y 1S Y2 17 471 10 5 3 10 ST Y2 17 489 10 5 3 10 ST Y2 17 543 10 5 1 4 4 ST Y2 17 562 5 5 1 4 ST Y2 17 563 1 10S 10 40 2 6 Y2 17 581 5 5 3 4 4 ST Y2 17 587 1 15S 15 55 2 10 1 Y Y2 17 596 10 5 2 6 4 ST Y2 17 6112 17 771 1 20P 30 55 4 6 1 Y 1R Y Y2 17 776 1 3 20S 25 65 3 3 6 8 4 2 Y 1S Y Y



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2 26 36 1 15S 20 50 3 3 4 8 4 2 Y 1S Y Y2 26 55 1 15S 20 40 3 3 12 6 Y2 26 72 10S 10 55 3 6 1 Y Y Y2 26 85 1 3 10S 20 40 3 4 Y2 26 94 10 5 2 8 6 ST Y2 26 113 5 1 2 8 6 ST Y2 26 132 1 10S 25 40 7 1 5 4 2 Y Y 22 26 144 1 10S 10 40 2 12 6 Y2 26 197 5S 10 5 3 12 6 ST Y2 26 266 5S 15 5 1 3 ST Y2 26 301 10 5 1 6 4 ST Y2 26 314 10 3 4 ST Y2 26 377 5 5 1 4 4 ST Y2 26 388 1 10P 15 40 3 8 4 4 2 Y 1S Y2 26 394 1 10S 10 55 2 12 6 1 Y Y2 26 410 10 5 2 4 4 ST2 26 433 5 1 4 ST Y2 26 442 3 1 4 ST Y2 26 455 10 5 1 8 6 ST Y2 26 476 1 4 ST Y2 26 479 3 1 ST Y2 26 496 3 2 8 6 ST Y2 26 503 3 1 12 26 521 1 10P 20 55 3 1 4 1 Y Y2 26 556 1 3 15P 20 40 3 3 10 4 2 Y 2 Y Y2 26 569 5S 10 5 2 6 Y2 26 597 1 ST Y



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3 14 5 1 3 10P 20 65 3 3 9 5 4 2 Y 1S Y Y3 14 163 1 15S 20 40 3 2 5 12 6 1 Y3 14 195 1 3 20S 20 60 1 8 6 1 Y3 14 198 1 3 15S 25 55 6 3 4 4 2 Y 1 Y Y 23 14 228 1 3 20S 25 40 3 3 4 3 4 2 Y 1R Y3 14 242 1 3 15S 25 45 4 4 1 Y Y3 14 269 1 3 20S 25 40 8 18 4 2 Y 1R Y3 14 353 1 10P 15 60 5 4 1 Y 1R Y3 14 390 1 3 20P 25 65 3 6 5 4 2 Y 1 1S Y 23 14 428 1 3 20S 30 65 3 3 3 1 10 3 6 2 Y 1S Y3 14 444 1 3 15S 15 40 3 3 3 8 6 1 Y Y3 14 533 10S 20 40 3 1 6 Y3 14 564 1 8S 20 40 3 3 1 3 6 4 1 Y3 14 584 1 3 15S 15 40 3 3 3 4 2 Y 1S Y 23 14 590 1 20P 30 60 3 3 5 8 2 Y 2 4 Y Y 23 14 693 ST3 14 697 ST3 14 700 1 3 20S 30 50 3 3 3 4 2 Y 1S Y Y 2



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3 18 226 1 3 20S 30 55 3 3 3 8 9 6 2 Y 1 1S Y Y 23 18 248 1 15P 30 40 3 4 4 4 2 Y3 18 265 1 15S 20 40 3 3 1 6 6 4 2 Y 2S Y3 18 311 1 10P 20 55 5 3 1 Y Y3 18 346 1 3 20P 25 65 3 3 1 6 8 6 2 Y 2 4S Y 23 18 383 1 3 15S 25 40 5 2 5 4 2 Y Y 23 18 404 1 15S 20 55 3 4 6 4 2 Y 1S Y3 18 453 10P 15 40 4 1 12 6 1 Y Y3 18 523 1 3 20P 45 40 3 6 3 3 8 2 Y 3 2S Y 23 18 536 1 3 10P 15 40 3 10 7 4 2 Y 1 Y Y 23 18 612 15 5 3 12 6 ST Y3 18 618 1 15S 25 55 3 4 Y Y3 18 623 1 3 20P 25 55 3 3 6 4 4 2 Y 1 1S Y Y 23 18 629 1 15S 25 45 3 3 3 9 4 2 Y Y 23 18 630 1 3 20P 45 55 3 3 3 8 6 4 4 2 Y 1S Y Y 23 18 632 5S 15 5 5 ST



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4 4 32 1 8S 10 40 3 8 6 1 ST4 4 34 1 15S 25 50 4 5 6 2 Y 1R Y4 4 46 3 5 1 4 ST Y4 4 61 1 8S 10 40 1 1 Y Y4 4 109 5S 10 5 1 6 4 ST Y4 4 110 5S 15 5 3 6 4 ST Y4 4 120 1 4 ST Y4 4 126 10 5 1 ST Y4 4 133 10 5 1 4 ST Y4 4 141 10 5 1 4 ST Y4 4 153 8S 20 40 6 4 5 6 2 Y Y4 4 161 5 5 4 4 ST Y4 4 166 10 5 3 12 6 Y ST Y4 4 193 10 5 1 6 4 ST Y4 4 202 8S 10 40 3 12 6 1 Y Y4 4 246 8S 10 40 1 3 12 6 1 Y Y4 4 278 10S 15 40 7 3 4 2 Y 1S Y4 4 286 5 1 1 4 4 ST Y4 4 337 5 1 ST Y4 4 348 5 5 6 4 ST Y4 4 367 1 3 20P 30 65 3 3 3 10 6 4 2 Y 1 Y Y 24 4 370 10 5 ST Y4 4 372 15 5 2 8 6 ST Y4 4 427 ST4 4 459 1 3 15S 25 55 1 3 6 4 2 Y Y 24 4 490 1 3 20S 30 55 5 3 4 2 Y 1S Y4 4 539 5S 10 5 2 8 6 ST4 4 591 3 1 4 ST Y4 4 603 10 5 1 8 6 ST Y



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4 5 26 1 10P 25 40 3 3 6 1 Y4 5 27 1 15S 25 45 1 1 Y Y4 5 62 1 15S 20 40 1 4 4 4 2 Y Y4 5 131 5 5 1 4 ST Y4 5 138 5 1 4 ST Y4 5 172 5 5 1 1 6 4 ST Y4 5 192 8S 10 40 2 12 6 1 Y Y4 5 200 1 3 20S 25 65 3 3 5 7 4 2 Y 1 1S Y 24 5 213 15 5 3 12 6 ST Y4 5 216 1 8S 15 40 2 5 4 ST4 5 239 10 5 2 6 4 ST Y4 5 264 10 5 3 8 6 ST Y4 5 277 15 5 1 3 16 6 ST Y4 5 294 10 5 3 12 6 ST Y4 5 310 5S 10 5 2 4 Y4 5 328 5 5 2 4 4 ST Y4 5 330 3 5 3 8 6 ST Y4 5 350 10 5 1 1 4 4 ST Y4 5 374 15 5 1 2 12 6 ST Y4 5 393 1 20P 25 65 3 3 3 6 6 2 Y 1 1S Y Y 24 5 413 3 5 1 4 ST Y4 5 438 1 3 20S 30 55 3 3 1 9 5 6 2 Y 1 Y Y 24 5 502 10 2 6 4 Y4 5 518 1 15S 25 40 3 1 4 1 Y Y4 5 527 10 5 3 12 6 ST Y4 5 548 10 5 1 4 ST Y4 5 567 10 5 1 4 4 ST Y4 5 575 1 3 15S 25 40 3 7 4 4 2 Y 1 1S Y Y 24 5 593 1 15P 20 45 2 5 4 1 Y 1R Y



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4 6 43 1 10S 10 40 2 6 Y4 6 51 ST4 6 73 1 8S 10 40 1 4 1 Y Y4 6 95 1 20S 30 55 3 3 3 3 6 2 Y 1S Y Y4 6 115 1 20P 40 55 3 3 5 8 4 6 2 Y 3 3S Y Y 24 6 116 5 2 4 4 ST Y4 6 229 5S 10 5 3 8 6 ST Y4 6 293 5 5 1 4 4 ST Y4 6 302 5S 5 5 ST Y4 6 317 5 5 1 6 4 ST Y4 6 325 1 20S 30 50 3 1 5 3 4 2 Y 1S Y Y 24 6 344 5 2 8 6 Y4 6 345 8S 10 40 2 6 4 1 Y Y4 6 354 5 5 1 8 6 ST Y4 6 381 1 10S 10 40 3 3 3 8 6 1 Y Y4 6 382 1 15S 15 45 3 1 6 1 Y Y4 6 417 1 3 20P 25 60 3 3 10 5 6 2 Y 1 Y Y 24 6 461 5 5 3 8 6 ST Y4 6 495 1 3 15S 20 55 3 3 6 9 4 2 Y 1 1S Y Y4 6 544 1 3 15S 20 60 3 3 6 7 4 2 Y 1 Y Y 24 6 549 1 20S 30 60 5 9 4 2 Y 1S Y Y4 6 617 1 15S 25 55 5 6 5 4 2 Y 1 2S Y 24 6 702 1 15P 25 40 3 4 5 4 2 Y 1S Y 2



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Po d Pro gram

The pod program consists of three Sold Space displays that will feature New, Hot or Premium products in the most favourable and high traffic locations of participating stores .

Participation is mandatory for selected stores. If you have questions regarding participation in this program, please direct them to your District Manager.

The following guidelines apply for all pods in any configuration:

Keep the product at good reach level – • use wooden risers when needed. Pods are always free standing floor • displays .Pods should not encroach on other sold • programs or impede store traffic.The positioning and size of the pods are • not open to negotiation by suppliers .Only feature the products listed in this • guide .Always keep the pods visible, accessible • and safe to shop from .Maintain signage for the duration of the • promotion . Replace or update signage as necessary .Re-merchandise and consolidate as • displays sell down .


Pod Program

Continued

New Product Pod - Absolut Vodka Pop-Up Bar

+125427 • Absolut Vodka Pop-Up Bar • 750 mLAn easy-to-make cocktail has been created for the Absolut Mini Bar complimenting the original, smooth, mellow and full bodied Absolut Vodka .

These Products are not being force-shipped. Please ensure you order (adjust yourMINS)andhavesufficientquantitytobuildandmaintainthePODdisplaythroughout the promotion.

Components:Flat Merchandiser• Preprinted Pricer Card (1 version)•

Hot Product Pod - Sagatiba Pura Cachaca Brazilian Rum

+74914 • Sagatiba Pura Cachaca Brazilian Rum • 750 mLSmooth, full bodied clear liquor with a distinct wheat taste and a mellow finish.




Pod Program

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Premium Product Pod - Grey Goose La Poire Vodka

+116327 • Grey Goose La Poire Vodka • 750 mL




Product Planogram Backer Cards

new pod - absoluT vodka pop-up bar

The NEW Pod should always be built at the front of the store (in the power aisle).

The HOT & PREMIUM PODs should be built in the power aisle or in another prominent location.

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TRA

FF

IC F

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Front of Store

Premium Product Pod

TRA

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IC F

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NN

N Hot Product Pod Sagatiba Pura CachacaBrazilian Rum

TRA

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N New Product Pod Absolut Vodka Pop-Up Bar

Grey Goose La Poire Vodka

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B A C K E R C A R D

+125427

+125427

H

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+116327

+116327

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+74914

+74914

premium pod - grey goose la poire vodka

hoT pod - sagaTiba pura cachaca brazilian rum

Father ’s Day


Father’s Day

Overview

Celebrate Father's Day this year on June 21 with some of our featured spirits, beers and wines . Great as gifts, perfect pairing for Father's day meals, or shared for a toast to dad, these 12 products are sure to fit into your plans to celebrate Dad.

Key Dates

Shipping Date: May 25, 2009Start Date: June 8, 2009Takedown: June 22, 2009


All stores .


Install the pre-printed shelf talkers (12 versions) in front of each corresponding product on shelf .


LCBO # Description Format35170 Pascual Toso Malbec 750 mL46946 Taylor Fladgate LBV Port 750 mL63826 Wayne Gretzky Unoaked Chardonnay VQA 750 mL71605 Bulldog London Dry Gin 750 mL74062 Dan Aykroyd Cabernet Shiraz VQA 750 mL74682 Smirnoff Mojito - Kaffir Lime 750 mL123018 Seagram Zombie Cocktail 710 mL200436 Appleton Estate Reserve Jamaica Rum 750 mL530352 Glenfiddich Single Malt 18 Year Old 750 mL636845 Redbreast 12 Year Old Irish Whiskey 750 mL676379 Innis & Gunn Oak Aged Beer 330 mL693093 Miller Genuine Draft 6 pk-B 6x355 mL

Pride Week


Pride Week

Overview

Pride Week is Toronto features 10 days of world class arts and cultural programming, community activities, one of the world’s largest street festivals, Pride Parade, Dyke March, Family programming and much more . "Putting Pride on the Map" is a celebration the Pride of a nation in Canada’s capital city. During these celebrations from June 19-28 in Toronto and August 21-30 in Ottawa, we will be featuring an array of fun and delicious spirits, wine and beer for selected stores .

Key Dates

Toronto Ship Date: June 8, 2009Toronto Start Date: June 15, 2009Toronto Takedown: June 29, 2009 Ottawa Ship Date: August 10, 2009Ottawa Start Date: August 17, 2009Ottawa Takedown: August 31, 2009


12, 37, 38, 411, 547, 568 Merchandising Instructions

Install the pre-printed shelf talkers (12 versons) in front of each corresponding product on shelf .


LCBO # Description Format79384 Barefoot White Zinfandel 750 mL90399 Yellow Tail Rose Bubbles 750 mL99184 Naked Grape Pinot Grigio 750 mL105858 Century Reserve 15 Year Old Whisky 750 mL123158 Mike’s hard Pink Lemonade 4 x 330 mL125799 Fat Bastard Rose 750 mL135566 Polar Ice Vodka 750 mL430090 Alize Gold Passion 750 mL500512 Captain Morgan Spiced Rum 750 mL547646 Steam Whistle Pilsner 6 Pk 6 x 341 mL613760 Woody’s Pink Grapefruit 700 mL698548 Fruli Strawberry Beer 250 mL

Summer Rosés Pro gram


Summer Rosés Program

Program Dates: May 25 - September 7, 2009

Overview

LCBO’s “Summer Rosés” Program includes a number of initiatives with a focus on promoting 25 great rosé wines for the summer.

This program will run from Promotional Turn 3 - Promotional Turn 5 . Any remaining stock can be merchandised until Labour Day .

Only 8-12 products will be merchandised at a time depending on the fixture, rotating every month . The products are divided into 3 groups rotating by fixture: Fridges, Gift Centres and Promo Tables .

Each fixture has a slightly different theme to offer a complete array of entertaining solutions .

Yourstoremaybeparticipatinginmorethanonefixturelocationforthisprogram.

Key Dates

Products Ship:Forced Shipment: Week of May 8, 2009 Key To replenish, additional stock is available for ordering through your warehouse . Dates

Signage

Components Ship:Rosés Pre-Wrap Kits for Gift Centres and Promo Tables: Week of May 19 & June 22Category Signs: Week of May 19Shelf Talkers: Week of May 19



Promotional Turn 3 Product List

Participating products per store groups for Promotional Turn 3

LCBO # Description Format Participating Stores

Fridges

37622 Jacob’s Creek Shiraz Rosé 750 mL

1, 10, 15, 21, 25, 31, 36, 38, 83, 97, 132, 140, 148, 149, 156, 164, 171, 179, 187, 188, 198, 200, 217, 226, 243, 244, 253, 288, 298, 324, 329, 334, 346, 355, 356, 361, 371, 378, 383, 385, 386, 388, 389, 398, 407, 412, 416, 432, 443, 445, 453, 465, 481, 494, 525, 528, 540, 542, 546, 553, 566, 587, 590, 601, 623, 624, 629, 630, 698, 771, 776

74088 Two Oceans Shiraz Rosé 750 mL

79376 Angel’s Gate Rosé VQA 750 mL

79384 Barefoot White Zinfandel 750 mL

122424 FUZION Shiraz Rosé 750 mL

122481 Cono Sur Merlot Rosé 750 mL

125781 Mezzomondo Rosé 750 mL

622118 Lamberti Pinot Grigio Blush IGT Delle Venezie Rosé 750 mL

622134 La Vieille Ferme Ventoux Rosé 750 mL

Gift Centres

40402 Le Rosé de Mouton Cadet 750 mL

10, 15, 21, 25, 31, 36, 83, 140, 148, 149, 156, 164, 179, 188, 226, 243, 288, 298, 324, 356, 361, 371, 386, 388, 389, 407, 412, 416, 432, 443, 445, 453, 465, 481, 525, 528, 540, 542, 553, 566, 587, 590, 601, 624, 629, 630, 771, 776

43588 Folonari Pink Pinot Grigio IGT Venezie Rosé 750 mL

79384 Barefoot White Zinfandel 750 mL

122408 Pascual Toso Malbec Rosé 750 mL

122416 Trapiche Septiembre Cool Wine Rosé 750 mL


125757 Sogrape Gazela Rosé 750 mL

125781 Mezzomondo Rosé 750 mL

125815 JP Chenet Cinsault Grenache Rosé 750 mL

126110 XOXO White Zinfandel-Gamay Rosé 750 mL

559146 Colio Estate Orchard Blush Rosé VQA 1500 mL

622076 Solaz Rosé 750 mL

Promo Tables

8581 Peninsula Ridge Beal Vineyards Cabernet Rosé VQA 750 mL

21, 187, 334, 346, 378, 445, 590, 624

73528 Santa Alicia Rosé 750 mL

122275 Stoneleigh Marlborough Pinot Noir Rosé 750 mL


125765 Martini Rosé 750 mL

529354 Pelee Island Rosé VQA 750 mL

614008 Anakena Cabernet Sauvignon Rosé 750 mL

622142 Marques de Caceres Rosé 750 mL



Promotional Turn 3 Product List

The product selection will rotate from fixture to fixture each period to ensure equal opportunity .

The above product selection is only relevant for Promotional Turn 3: Just Add+ Spirits! You will be required to alternate the products for Promotional Turn 4 and Promotional Turn 5 as instructed in future Marketing & Product Guides .

Participating products per store groups for Promotional Turn 3 (continued)


Merchandising Instructions - Fridges

Theme: Chilled, Ready-to-serve, Food Match and StyleAll products will be supported with a shelf talker indicating a food match and style scale to assist in their buying decision .

Participating Stores:1, 10, 15, 21, 25, 31, 36, 38, 83, 97, 132, 140, 148, 149, 156, 164, 171, 179, 187, 188, 198, 200, 217, 226, 243, 244, 253, 288, 298, 324, 329, 334, 346, 355, 356, 361, 371, 378, 383, 385, 386, 388, 389, 398, 407, 412, 416, 432, 443, 445, 453, 465, 481, 494, 525, 528, 540, 542, 546, 553, 566, 587, 590, 601, 623, 624, 629, 630, 698, 771, 776

Components: 3 x 8 Category Sign• Pre-printed Shelf Talkers – 1 per product•

Merchandising Instructions:Install 3 x 8 sign as close to eye level as possible using a plastic clip .• Install shelf talkers in front of participating products using plastic clips . •

Participating Products:

LCBO # Description Format37622 Jacob’s Creek Shiraz Rosé 750 mL74088 Two Oceans Shiraz Rosé 750 mL

79376 Angel’s Gate Rosé VQA 750 mL

79384 Barefoot White Zinfandel 750 mL122424 FUZION Shiraz Rosé 750 mL122481 Cono Sur Merlot Rosé 750 mL125781 Mezzomondo Rosé 750 mL622118 Lamberti Pinot Grigio Blush IGT Delle Venezie Rosé 750 mL622134 La Vieille Ferme Ventoux Rosé 750 mL


Fridges - Chilled, Ready-to-Serve, Food Match and Style


Merchandising Instructions - Gift Centres

Theme: Rosés for Summer GiftsIn addition to the product being merchandised in this fixture, a complimentary pre-wrap program featuring individually cello-wrapped bottles with a special tag and ribbon will be available . This will provide a quick and easy summer gift option .

Participating Stores:10, 15, 21, 25, 31, 36, 83, 140, 148, 149, 156, 164, 179, 188, 226, 243, 288, 298, 324, 356, 361, 371, 386, 388, 389, 407, 412, 416, 432, 443, 445, 453, 465, 481, 525, 528, 540, 542, 553, 566, 587, 590, 601, 624, 629, 630, 771, 776

Components: Category Sign• Pre-printed Shelf Talkers• Complimentary Rosé Pre-Wrap Program Kit:•

500 single-bottle cello bags• 1 roll of green wraphia• 10 rolls of green ribbon• 500 “Just For You” gift tags•


LCBO # Description Format40402 Le Rosé de Mouton Cadet 750 mL 43588 Folonari Pink Pinot Grigio IGT Venezie Rosé 750 mL79384 Barefoot White Zinfandel 750 mL122408 Pascual Toso Malbec Rosé 750 mL122416 Trapiche Septiembre Cool Wine Rosé 750 mL122424 FUZION Shiraz Rosé 750 mL125757 Sogrape Gazela Rosé 750 mL125781 Mezzomondo Rosé 750 mL125815 JP Chenet Cinsault Grenache Rosé 750 mL126110 XOXO White Zinfandel-Gamay Rosé 750 mL559146 Colio Estate Orchard Blush Rosé VQA 1500 mL622076 Solaz Rosé 750 mL

sTores will receive a cash desk scan card To help Track The success oF The pre wrap program. each Time The boTTle producT is scanned, please be sure To scan The rose pre-wrap program upc aT $0.00. In


Gift Centre - Rosés for Summer Gifts


Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Year Round Gift

Merchandise three facings of each • product .

Wrap the middle facing . •

Only merchandise one section with • Rosés while the other section remains promoting year round gifts .

If you only have one gift section, • merchandise Rosés on shelves and use the bottom for year round gifts .


Merchandise three (3) products per shelf . There are three facings of each product in the gift fixture. Wrap the middle facing of each product.

Cut the wraphia into 9 inch lengths .• Cut the ribbon (45° angle) into 30 inch lengths .• Insert the bottle into the cello bag .• Attach the gift tag to the wraphia and tie firmly around the neck of the bottle. • Cut off any extra length of wraphia . Close the wraphia by tying the ribbon over the neck of the bottle with a simple bow .

Re-stock until wrap components are depleted .• Install Category Sign .• Install shelf talkers in front of participating products using plastic clips .• ructions - nes


Gift Centre - Rosés for Summer Gifts



Promo Tables - Rosés with Food

Merchandising Instructions - Promo Tables

Theme: Rosés with FoodAs an inspiring summer menu option, the Promo Table sign will feature a Food & Drink recipe as an ideal match for the featured Rosés. A different recipe will be featured each turn (Direct customer to www .lcbo .com for recipes)

Products on this table will include the complimentary pre-wrap program featuring individually cello-wrapped bottles with a special tag and ribbon . This will provide a quick and easy summer gift option .

Participating Stores:21, 187, 334, 346, 378, 445, 590, 624

Components: Promo Table Sign • Complimentary Rosé Pre-Wrap Program Kit:•


sTores will receive a cash desk scan card To help Track The success oF The pre wrap program. each Time The boTTle producT is scanned, please be sure To scan The rose pre-wrap program upc aT $0.00.

Participating Products:LCBO # Description Format8581 Peninsula Ridge Beal Vineyards Cabernet Rosé VQA 750 mL73528 Santa Alicia Rosé 750 mL122275 Stoneleigh Marlborough Pinot Noir Rosé 750 mL122424 FUZION Shiraz Rosé 750 mL125765 Martini Rosé 750 mL529354 Pelee Island Rosé VQA 750 mL614008 Anakena Cabernet Sauvignon Rosé 750 mL622142 Marques de Caceres Rosé 750 mL


Merchandising Instructions - Promo Tables (Continued)

Merchandising Instructions:

Merchandise eight (8) brands on the promo table . There are 4-12 facings of each • product . Wrap the middle facing of each product .

Cut the wraphia into 9 inch lengths .• Cut the ribbon (45° angle) into 30 inch lengths .• Insert the bottle into the cello bag .• Attach the gift tag to the wraphia and tie firmly around the neck of the bottle. • Cut off any extra length of wraphia . Cover the wraphia by tying the ribbon over the neck of the bottle with a simple bow .

Re-stock until wrap components are depleted .• Install Category Sign .•


Promo Tables - Rosés with Food


G if t ing & Pack aging

Please Note - These items are always available for ordering:Year Round Gift Wrapping Kit (+151688)

Order from your supplying warehouse

Plexi Gift Bag HolderOrder from IMAGE Hotline (order# GFT 100)

Generic Header Card for the Acrylic Gift Card HolderOrder from IMAGE Hotline (order #GFT 095)


Gifting & Packaging

Continued

Overview

We will be advertising the perfect metal golfer's basket as a great Father's Day gift . We will provide wrap kits to assist in making this a beautiful presentation .

Components

+154294 • Golfer's Pail • $9.95+129320 • Wrap Kits • $3.50 No particular brands are featured with this vessel. Please use brands that are suitable for Father’s Day, featured in the Father’s Day FSI or product that best represents your customer segment groups.

Key Dates

Components ship: Week of May 19 .Signage ship: Week of May 19 via MailBag .


Once you have received the Golfer's Basket and Wrap Kits, remove them from their 1 . shipping carton .Stores may choose brands featured in the FSI or brands that best represent their 2 . customer segments to display with these vessels .Place enough lime green shred into the vessel (about 3/4 full) and insert bottle .3 . Slide the vessel into a cello bag and tie a simple bow with the ribbon provided in 4 . the wrap kits and include gift tag . Cut ribbon pieces approximately 24'' in length . Ensure that the gift has each component itemized on a tag for accurate pricing .Merchandise the finished gifts on the Front End of the Promotional Fixture in 5 . IMAGE Rollout stores . Flagship and Full Service Stores should merchandise them in the Gift Center . Install the pre-printed shelf talkers in front of the gifts 6 . Ensure that gifts are in good supply throughout the promotion .7 .


Participating Stores & Distribution

The following stores will receive five (5) cases of Golfer’s Basket and ive (5) cases of Warp Kits .10, 38, 355

The following stores will receive three (3) cases of Golfer’s Basket and three (3) cases of Wrap Kits .

1, 149, 171, 217, 329, 390, 417, 525, 555, 573, 383, 632, 698

The following stores will receive two (2) cases of Golfer’s Basket and two (2) cases of Wrap Kits .253, 575, 593

The following stores will receive one (1) case of Golfer’s Basket and one (1) case of Wrap Kits .

15, 19, 21, 31, 34, 35, 57, 62, 164, 185, 209, 212, 226, 243, 269, 295, 334, 346, 353, 371, 373, 385, 387, 412, 416, 432, 438, 445, 452, 457, 459, 494, 501, 505, 522, 523, 528, 536, 540, 542, 544, 549, 556, 566, 623, 630, 5, 6, 14, 20, 22, 25, 27, 36, 40, 44, 47, 50, 58, 60, 61, 63, 64, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 130, 132, 140, 143, 145, 148, 154, 153, 155, 156, 165, 166, 168, 175, 179, 182, 183, 186, 187, 190, 192, 196, 198, 200, 201, 202, 207, 210, 211, 218, 228, 242, 244, 246, 249, 252, 255, 263, 265, 278, 279, 287, 288, 298, 300, 311, 324, 325, 333, 340, 343, 345, 351, 359, 360, 361, 362, 367, 378, 381, 382, 384, 386, 388, 389, 393, 394, 398, 400, 402, 404, 407, 425, 426, 428, 431, 434, 437, 443, 444, 453, 465, 470, 481, 484, 490, 495, 499, 518, 521, 545, 546, 553, 559, 568, 572, 579, 584, 586, 587, 590, 602, 601, 616, 617, 624, 629, 631, 700, 702, 750, 771, 776

There will not be additional inventory available for re-ordering once the initial force has been shipped out.

Gifting & Packaging

Continued


Promotional Fixture


Promotional Fixture

Promotion Dates: May 24 - June 20, 2009

Overview

Featuring a variety of uniquely flavoured spirits to suit everyones tastes that inpsire original, versatile and uncomplicated cocktails perfect for summer .


Please see the Participating Stores section of this guide .

Signage

Use the pre-printed Category Signs in the sign bands .• Use the pre-printed shelf talkers to communicate the product information . •


LCBO # Description Format31427 Stolichnaya Blueberi Vodka 750 mL54528 Alize Mango Passion Liquor 750 mL94771 Forty Creek Double Barrel Reserve Whisky 750 mL95315 Wiser’s Small Batch Whisky 750 mL122499 Beefeater 24 London Dry Gin 750 mL342246 Amarula Cream 750 mL398552 Bacardi Limon 750 mL600981 Hpnotiq Liquor 750 mL603001 Smirnoff Watermelon Twist Vodka 750 mL


Promotional Fixture



The Promotional Fixture is two rounded ends at the front of the Power Aisle .

Promotional FixtureStores with two ends and a Promo Table

(Featured Gifts would be merchandised on the Promo Table)

Promotional FixtureStores with two Ends and without a Promotional Table


Merchandising Instructions (continued)

The Promotional Fixture is divided into two separate parts, the front end and the four-foot side .

All the participating products that the store currently lists should be merchandised • on the side of the fixture with a minimum of two facings each.Expand the facings (if necessary) to maintain a full looking display .• Featured Gifts should be displayed on the rounded end .•

Promotional FixtureStores with two ends and a Promo Table

(Featured Gifts would be merchandised on the Promo Table)

Promotional FixtureStores with two Ends and without a Promotional Table

Stores that only have one end dedicated for the Promotional Fixture .

All the participating products that the store • currently lists should be merchandised on the fixture with a minimum of two facings each.Merchandise Featured Gifts on the top shelf . •

Promotional Fixture


Corp orate Promotional

Pro grams


Ontario Superstars Popular Pick Program


Ontario Superstars

Inniskillin Brae Blanc VQA +109975 • 750mL • $14.95

A unique blend of Gewürztraminer, Riesling and Chardonnay with a touch of Pinot Grigio . Flavours of ripe peach and apricot make this wine an ideal match for appetizers, seafood and spicy Asian dishes .

Cave Spring Dry Rosé VQA +295006 • 750mL • $12.95

A dry rosé that is deliciously crisp and refreshing with aromas and flavours of fresh berries, pepper and spice. Pairs well with seafood.

Components:Backercard • Shelf Talker• Recipe Card•

Popular Pick

Jackson-Triggs Proprietors’ Select Merlot +383711 • 750mL • $10.45

The velvety texture and bouquet of berries and herbs are uniquely characteristic of this full-bodied grape variety . Ideal served with beef, veal and pork dishes .

Limited Time Offer: Valid until June 20, 2009 Was: $10.45Save: $ 1.00 Now: $ 9.45

Components:Backercard•


Mixed Drink Fixtures


Display Spot #1 - Blue Summer / Watermelon Lemonade

LCBO# Product Format# of

Shelves

Original Fixture

Small Fixture

# of bottles

# of bottles

67 Smirnoff 750 mL 3 27 12190 Smirnoff 1140 mL 2 18 831757 Smirnoff (P.E.T.) 750 mL 3 27 12637058 Bombay Sapphire 375 mL 2 36 18316844 Bombay Sapphire 750 mL 3 27 12404723 Bombay Sapphire 1140 mL 3 27 12

Display Spot #2 - Orange Fizz / Canadian Julep

LCBO# Product Format# of

Shelves

Original Fixture

Small Fixture

# of bottles

# of bottles

5009 Lamb’s White 750 mL 4 36 166932 Lamb’s White 1140 mL 3 27 12113837 Gibson’s Finest Gold 375 mL 3 54 273558 Gibson’s Finest Gold 750 mL 3 27 128854 Gibson’s Finest Gold 1140 mL 3 27 12

Approved Drinks

Blue Summer/Watermelon LemonadeOrange Fizz/Canadian Julep


See the Participating Stores section of this guide .

Components

Mixed Drink Posters (2 Versions)Mixed Drink Recipe Cards (2 Versions)Mixed Drink Drum Signs ( 1 Version)


Premium / Specialty Beer Program

Promotion Dates: May 27 - September 15, 2009

Overview

This selection of new refreshing and delicious beers are sure to excite beer lovers this summer . Products are one-time purchases, for this promotion only . Once your allotment begins to sell down, please re-order these items from you supplying warehouse and replenish your displays .

Promotion Dates

Shipping Date: May 18Date: May 27Takedown: September 15

Participating stores

See participating stores section of this guide .


Install the pre-printed shelf talkers (14 versions) in front of each corresponding product on shelf .


LCBO# Product Name Size73718 Edelweiss Snowfresh White Wessbier 330 mL74500 Ephemere Pomme (Apple) 750 mL75291 Weihenstephaner Hefewessbier 500 mL76497 Samuel Adams Summer Ale 6x355 mL87949 Het Anker’s Margriet/Anker Blond 330 mL87952 Southern Tier Raspberry Wheat 355 mL88306 Wittekerke Rosé 250 mL88323 Hopback Summer Lightening 500 mL118091 Lancaster Bomber Ale 500 mL479154 Floris Ninkeberry 330 mL615633 Great Lakes Orange Peel 650 mL676346 Chapeau Exotic Lambic 250 mL696955 Christoffel Bier 330 mL697649 Deuchars IPA 500 mL

Sp ecial Events


Special Events

Continued

Special Events

There are 11 LCBO locations that play host to the Special Events Program . The mission of the LCBO Special Events program is "to engage our customers in a world of discovery through exciting, entertaining and knowledge-filled special events". Where possible, the goal is to assist in the overall integration of the brand through themed, multi-faceted events .

“What’s On Board” signage

A “What’s On” Board will be distributed to each Full Service store for June. The signage will encourage customers to speak with the Special Event Coordinator to find out what exciting courses and Open Events will be taking place .For more information about upcoming events, log on to www .lcbo .com and click on Learn .

ABSOLUT VODKA POP-UP BAR

Date June 5Store #10, #38, #149, #329, #355, #367, #412, #459, #522, #536, #573

If you’re short of space on your bar and need a place for your ice or your garnish, take a look at the new Absolut Vodka Pop-Up Bar . The box opens up to reveal a bottle of Absolut Vodka and two trays that are a perfect accompaniment to your bar area . Join us to sample the Berry Batida cocktail, made with Absolut Vodka and wild berries .

MEET THE WINEMAKER: PIO CESARE

Date June 6Store #10

Meet Pio Cesare, owner of Pio Cesare Winery in Italy. He will be here to sign bottles of the 2004 Barolo Piedmont, with food provided by Grano restaurant .


VISIT KINGSTON


Did you know that Kingston lays claim to Ontario’s first world UNESCO designation and was Canada’s first Capital? Find out everything that Kingston has to offer from Fort Henry to the theatre, from water sports to great getaways. Bistro Stefan, of the Best Western, will be serving up Beggar’s purses of chicken, cream cheese and mushrooms .

MEET THE FATHER OF THE GREAT ONE, WALTER GRETZKY


With Father’s Day coming up, come on in to meet Walter Gretzky, father of legendary hockey player and winery owner Wayne . Walter will be signing bottles of Wayne Gretzky Estate Cabernet Merlot VQA and Wayne Gretzky Unoaked Chardonnay VQA . Join us for a slice of Canadiana .

VISIT KINGSTON


Did you know that Kingston lays claim to Ontario’s first world UNESCO designation and was Canada’s first Capital? Find out everything that Kingston has to offer from Fort Henry to the theatre, from water sports to great getaways. The Tango will be serving up Tilapia Ceviche, marinated with Kafir limes, garlic and cilantro, along with Heirloom tomatoes in a crisp phyllo bowl.

Special Events

Continued


S oldSpace

Pro grams


End Aisle Display – Brands

Location LCBO# Description Support Programs

Hero95935 Grey Goose Vodka 750 mL604868 Grey Goose Vodka 1750 mL

1116046 Uv Pink Lemonade Vodka 750 mL BAM119545 Uv Blue Raspberry Vodka 750 mL BAM

267 Smirnoff Vodka 750 mL 6 BAM 190 Smirnoff Vodka 1140 mL 8 BAM38505 Smirnoff Vodka 1750 mL LTO

3

71597 Absolut Mango Vodka 750 mL LTO110056 Absolut Vodka 750 mL LTO604348 Absolut Apeach Vodkab 750 mL LTO

Premium / Standard 4

10108 Crown Royal 1140 mL LTO500512 Captain Morgan Spiced Rum 750 mL VA500538 Captain Morgan Spiced Rum 1140 mL EA 4A&B

5

117 Bacardi Superior 750 mL141 Bacardi Superior 1140 mL VA398552 Bacardi Limon 750 mL 6 BAM

61453 Tanqueray Dry Gin 1140 mL2691 Tanqueray Dry Gin 750 mL LTO600163 Tanqueray No. Ten Gin 750 mL

7177808 Appleton Estate V/X 750 mL VA, NT331975 Appleton Estate V/X 1140 mL LTO, NT390260 Appleton Estate V/X 1750 mL LTO, NT

Premium 8136119 Polar Ice Vodka 1140 mL LTO554212 Malibu Coconut Rum 1140 mL LTO135566 Polar Ice Vodka 750 mL VA, NT

Standard 8135566 Polar Ice Vodka 750 mL VA, NT126326 Malibu Island Melon Rum Liquor 750 mL601666 Malibu Mango Rum Liqueur 750 mL


5959 Baileys Irish Cream 750 mL VA13607 Baileys Caramel Irish Cream Liquor 750 mL103978 Baileys Coffee Irish Cream Liquor 750 mL

1042 Canadian Club 750 mL 8 BAM125 Canadian Club 1140 mL34637 Canadian Club 1750 mL LTO

1153140 Havana Club Dry 7 Years Old 750 mL443903 Havana Club Anejo Reserva 750 mL LTO633685 Havana Club Anejo Blanco 750 mL


451161 Jose Cuervo Especial Gold Tequila 750 mL VA451187 Jose Cuervo Especial Gold Tequila 1140 mL601120 Jose Cuervo Clasico Tequila Joven 750 mL 8 BAM

Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktags (NT), or AirMiles (BAM&BBAM)


End Aisle Display – Brands

Continued

Location LCBO# Description Support Programs

13316844 Bombay Sapphire London Dry 750 mL404723 Bombay Sapphire London Dry 1140 mL 10 BAM582973 Bombay Sapphire London Dry 1750 mL

14331 Beefeater Dry 1140 mL570 Beefeater Dry 750 mL LTO56283 Soho Lychee Liqueur* 750 mL

15893 Wiser’s Deluxe 750 mL LTO1800 Wiser’s Deluxe 1140 mL7617 Chivas Regal 12 Year Old 750 mL LTO

161867 Drambuie 750 mL LTO11130 Dewar’s White Label 750 mL11148 Dewar’s White Label 1140 mL 10 BAM

172485 Sauza Silver 750 mL VA17384 Sauza Silver 1140 mL LTO75317 Sauza Acai Tequila 750 mL VA

1865177 X-Rated Fusion Liquor 750 mL VA410415 Skyy Vodka 750 mL VA630780 Skyy Vodka 1140 mL

191784 Grand Marnier 750 mL NT76463 Don Julio Blanco Tequila 375 mL456095 Ketel One Vodka 750 mL VA

20313049 Dr. Mcgillicuddy’s Peach Schnapps 750 mL LTO447953 Dr. Mcgillicuddy Fireball Whisky Shooter Liq. 750 mL 6 BAM561936 Dr Mcgillicuddy French Kiss Vanilla Schnapps 750 mL 6 BAM

Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktags (NT), or AirMiles (BAM&BBAM)


Shelf Extenders

* Y = your store implements this extender . **See the Participating Stores section of this Guide to determine how many regular shelf extender locations your store has .

Extender Location LCBO # DescriptionSupport Programs

Participating Extenders

40 45 50 55 60 65R1: Vodka A 400754 Iceberg Vodka 750 mL 6 BAM Y YR2: Vodka B 104786 Leblon Cachaca Liquor 750 mL LTO Y Y Y Y YR3: Vodka C 208629 Finlandia Vodka 1140 mL LTO YR4: Vodka D 69781 Stolichnaya Vodka 750 mL LTO Y Y Y YR10: Rum E 112441 Bacardi Black 1140 mL 15 BAM Y YR5: Vodka E 12476 Prince Igor Vodka (P.E.T) 1140 mL 10 BAM Y Y Y Y Y YR6: Rum A 60608 El Dorado 12 Year Old Rum 750 mL LTO Y Y Y Y Y YR7: Rum B 31450 New Amsterdam Straight Gin 750 mL 7 BAM Y Y Y Y Y YR8: Rum C 605535 Sangsters Orig Gold Jamaica Rum Cream Liquor

750 mLLTO Y Y Y Y Y Y

R9: Rum D 602920 Flor De Cana Black Label 5 Year Old Rum 750 mL LTO Y Y Y Y YR11: Canadian Whisky A 24406 Reyka Vodka 750 mL VA Y Y Y Y Y YR12: Canadian Whisky B 321208 Crown Royal Special Reserve In Gift Box 750 mL LTO Y Y Y Y Y YR13: Canadian Whisky C 605865 Canadian Club Classic 1140 mL LTO Y Y Y Y Y YR14: Canadian Whisky D 189217 Gibson’s Finest Sterling Edition 750 mL 5 BAM YR15: Canadian Whisky E 8805 Forty Creek Barrel Select Whisky 1750 mL LTO Y Y Y Y YR16: Scotch A 603191 Leyenda Del Milagro Tequila Reposado 750 mL 8 BAM Y Y Y Y Y YR17: Scotch B 19158 Laphroaig Quarter Cask Single Islay Malt 750 mL 10 BAM Y Y Y Y Y YR18: Gin A 1040 Gordons Gin 750 mL 6 BAM Y Y Y Y Y YR19: Liqueurs A 506246 Captain Morgan Parrot Bay Coconut Rum 750

mL8 BAM Y Y

R20: Liqueurs B 108357 Carolans Irish Cream 750 mL LTO Y Y Y Y Y YR21: Liqueurs C 600981 Hpnotiq Liquor 750 mL 8 BAM Y Y Y Y Y YR22: Liqueurs D 105601 Southern Comfort 750 mL LTO Y Y Y Y Y YR23: Brandy A 1925 Courvoisier Vs 750 mL 14 BAM Y Y Y Y Y YR24: Brandy B 9365 Small Cask Brandy 750 mL 5 BAM Y Y Y Y Y YR25: Tequila A 125187 Cazadores Reposado Tequila 750 mL 8 BAM Y Y Y Y Y Y


Shelf Extenders

Continued



40 45 50 55 60 65R26: Ontario Blend A 665224 Naked Grape Sauvignon Blanc 750 mL LTO Y Y Y YR27: Ontario Blend B 326413 Pelee Island Pinot Grigio VQA 750 mL LTO Y Y Y Y Y YR28: Ontario Blend C 88377 Hillebrand Artist Series Riesling VQA 750 mL LTO Y Y Y Y Y YR29: Ontario Non-VQA A 616599 Strewn Semi-Dry Riesling VQA 750 mL LTO Y Y Y Y Y YR30: Ontario Non-VQA B 16568 Xoxo Shiraz Cabernet 750 mL LTO Y Y Y Y Y YR31: Ontario Non-VQA C 53934 Dan Aykroyd Chardonnay VQA 750 mL 6 BAM Y Y Y YR32: Ontario Non-VQA D 526228 Jackson-Triggs Prop Rsv Meritage VQA 750 mL LTO Y Y Y Y Y YR33: Ontario VQA A 560243 Eastdell Estates Rose VQA 750 mL LTO Y Y Y Y Y YR34: Ontario VQA B 454991 Ch Des Charmes Cabernet/Merlot VQA 750 mL 4 BAM Y Y Y Y Y YR35: Australia/New Zealand A

93401 Wyndham Estate Bin 222 Chardonnay 750 mL LTO Y Y Y Y Y

R36: Australia/New Zealand B

226860 Wolf Blass Yellow Label Chardonnay 750 mL LTO Y Y Y Y Y Y

R37: Australia/New Zealand C

302349 Rosemount Diamond Shiraz 750 mL LTO Y Y Y Y Y Y

R38: Australia/New Zealand D

598912 The Little Penguin Merlot 750 mL LTO Y Y Y Y Y Y

R39: USA A 582411 San Pedro Gato Negro Merlot 1500 mL LTO Y Y YR40: USA B 614651 Trapiche Reserve Malbec 750 mL 4 BAM Y Y YR41: Chile A 57810 Three Thieves Bandit Chardonnay Carton 1000

mLLTO Y Y Y Y

R42: Chile B 527499 Obikwa Shiraz 750 mL 4 BAM Y Y Y Y Y YR43: France Blend A 538074 Domaine Hatzimichalis Cabernet Sauvignon 750

mLLTO Y Y Y Y Y Y

R44: France Blend B 144493 Montecillo Crianza La Rioja 750 mL LTO Y Y Y Y Y YR45: France South A 240416 Montresor Amarone 750 mL LTO Y Y Y Y Y YR46: France South B 336511 Black Tower Qualitatswein Rheinhessen 1000 mL LTO Y Y Y YR47: France Bordeaux/Burgundy A

564674 Masi Modello Delle Venezie Bianco 750 mL 4 BAM Y Y Y Y Y Y

R48: Italy Central A 522649 Patriarche Pinot Noir VDP 750 mL 4 BAM YR49: Italy Central B 15875 Moselland Bernkasteler Kurfurstlay Riesling 750

mLLTO Y Y Y Y Y Y

R50: Italy North A 569095 Caves Des Papes Cotes Du Ventoux 750 mL LTO Y Y Y Y Y YR51: Italy North B 610188 Osborne Solaz Tempranillo Cabernet Sauvignon

750 mL4 BAM Y Y Y

R52: Southern Europe A 669200 Ciao Bianco Pinot Grigio Carton 1000 mL LTO Y YR53: Southern Europe B 73395 Castillo De Monseran Garnacha 750 mL 4 BAM Y Y Y Y Y YR54: Germany A 24422 Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL LTO Y Y Y Y YR55: Sparkling A 75663 Alianca Vinho Verde 750 mL LTO Y Y Y Y Y YR56: Sparkling B 426601 Villa Maria Private Bin Sauvignon Blanc 750 mL 5 BAM Y


Shelf Extenders

Continued

* Y = your store implements this extender . **See the Participating Stores section of this Guide to determine how many extender locations your store has .



40 45 50 55 60 65R57: Ontario Beer A 50914 Headstrong Pale Ale 473 mL LTO Y Y YR58: Ontario Beer B 612259 Sleeman Original Draught 6 x 341 mL VA Y Y Y Y Y YR59: Beer 1 636910 Fuller’s London Porter 500 mL LTO Y Y YR60: Beer 2 927798 Lakeport Pilsener 6 x 341 mL 4 BAM Y YR61: Beer 3 614909 Kozel Beer 500 mL LTO Y Y Y Y Y YR62: Beer 4 487249 Lowenbrau Original 500 mL LTO YR63: Party Zone 1 123034 Alive - Grapefruit 4 Pk-C 1200 mL 4 BAM Y Y Y Y Y YR64: Party Zone 2 123158 Mike’s Hard Pink Lemonade 1320 mL 3 BAM Y Y Y Y Y YR65: Party Zone 3 614230 Vex Hard Strawberry Pineapple Lemonade 1000

mLLTO Y Y Y Y Y Y


Discovery Shelf Extenders

Extender Location LCBO # Description Support Programs

D1: Discovery Wines 1 669382 Legends Estates Chardonnay VQA 750 mL LTO

D2: Discovery Wines 2 78048 Voga-Quattro 750 mL LTOD3: Discovery Wines 3 64873 Silver Leaf Chardonnay Pet 1000 mL 4 BAMD4: Discovery BSM 1 605840 Mike's Hard Lemonade 12 Pk-B 3960 mL LTOD5: Discovery BSM 2 123455 Woody's Frozen Cocktails Strawberry Daquiri 330 mL LTOD6: Discovery BSM 3 697797 Salvador's Original Margarita 1750 mL VAD7: Discovery Spirits 1 377994 Gentleman Jack Rare Tennessee Whiskey 750 mL LTOD8: Discovery Spirits 2 75580 Cloud No.9 Vodka Liqueur 750 mL 6 BAMD9: Discovery Spirits 3 452615 Herradura Reposado Tequila 750 mL LTO

Community Shelf Extenders

Extender Location LCBO # Description Support ProgramsC1: Community Extender 1 633693 Havana Club Anejo Blanco Rum 1140 mL 10 BAMC2: Community Extender 2 26229 Pure Gold Whisky (P.E.T) 1140 mL VAC3: Community Extender 3 328518 Jackson-Triggs Prop Select Chardonnay 750 mL LTOC4: Community Extender 4 78840 Citra Montepulciano D’Abruzzo Doc 1500 mL LTOC5: Community Extender 5 610758 Lindemans Bin 65 Chardonnay 1500 mL LTO

Green Shelf Extenders

Extender Location LCBO # Description Support Programs

G1: Green Extender 56218 French Rabbit Merlot Cab Sauvignon Carton Necktag


IMAGE Shelf Talker

LCBO # Description Support Programs 6585 Torres Sangre De Toro 750 mL51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 mL53983 Barefoot Cellars Pinot Grigio 750 mL64790 Pillitteri Unoaked Chardonnay VQA 750 mL73833 Danzante Merlot Della Sicilia 750 mL78568 Pillitteri Estates I Baci Pinot Grigio 750 mL78576 Pillitteri Estates I Baci Cabernet Merlot 750 mL78931 Lancers Rose 750 mL78949 Lancers White 750 mL83410 Polar Ice Arctic Berry Vodka 750 mL85456 Colio Bianco Secco 1500 mL132241 Muskoka Hefe-Weissbier 473 mL219048 San Pedro Gato Negro Sauvignon Blanc 750 mL308064 Mumm Carte Classique Extra Dry Champagne 750 mL309302 Santa Alicia Carmenere Reserve 750 mL349126 Pillitteri Gewurztraminer/Riesling VQA 750 mL349191 Pillitteri Cabernet/Merlot VQA 750 mL355347 Jeanjean Syrah Rose Vdp 750 mL356857 Hine Rare & Delicate Cognac 750 mL387209 Centennial 10 Year Old Limited Edition Rye 750 mL489872 Colio Estate Sauvignon Blanc VQA 750 mL535849 Caves Des Papes Heritage Cotes Du Rhone 750 mL589002 Winzer Krems Gruner Veltliner 750 mL603225 Danzka Cranberyraz Vodka 750 mL VA603233 Danzka Grapefruit Vodka 750 mL VA616409 Angostura 1919 Aged 8 Years Select Rum 750 mL618546 Pierre Sparr Riesling 750 mL620724 Creekside Sauvignon Blanc VQA 750 mL893677 Golden Horseshoe Lager 6 x 341 mL121822 Cracked Canoe Bottle 6 x 341 mL


Limited Time Offers

LCBO # Description Final Support Programs570 Beefeater Dry 750 mL $1.00 EA 14893 Wiser's Deluxe 750 mL $1.50 EA 151867 Drambuie 750 mL $1.00 EA 162220 Bacardi Gold Rum 1140 mL $1.00 2691 Tanqueray Dry Gin 750 mL $2.00 EA 67617 Chivas Regal 12 Year Old 750 mL $2.00 EA 158805 Forty Creek Barrel Select Whisky 1750 mL $1.00 Shelf Extender,10108 Crown Royal 1140 mL $2.50 EA 4A & B15370 The Glenlivet 12 Year Old Single Malt 1140 mL $3.00 15875 Moselland Bernkasteler Kurfurstlay Riesling 750 mL $1.00 Shelf Extender16568 Xoxo Shiraz Cabernet 750 mL $1.00 Shelf Extender17384 Sauza Silver 1140 mL $2.00 EA 1724422 Fazi Battaglia Verdicchio Castelli Di Jesi 750 mL $1.00 Shelf Extender27623 Mill Street Stock Ale 6 x 341 mL $1.00 31062 Ruffino Orvieto Classico 750 mL $1.00 34041 Fetzer Valley Oaks Pinot Grigio 750 mL $1.00 34579 Prince Igor Extreme Vodka 1140 mL $1.00 34637 Canadian Club 1750 mL $1.00 EA 1038299 Yellow Tail Semillon/Sauvignon Blanc 1500 mL $1.00 38505 Smirnoff Vodka 1750 mL $1.75 EA 250914 Headstrong Pale Ale 473 mL $0.20 Shelf Extender57810 Three Thieves Bandit Chardonnay Carton 1000 mL $1.00 Shelf Extender58628 Peller Estates Family Series Cab/Merlot VQA 750 mL $1.50 60608 El Dorado 12 Year Old Rum 750 mL $2.00 Shelf Extender63305 Peller Estates French Cross Red Carton 1000 mL $1.00 65789 Greene King I.P.A. 500 mL $0.25 68551 Peller Estates French Cross Blush Crtn 1000 mL $1.00 69781 Stolichnaya Vodka 750 mL $1.00 Shelf Extender71597 Absolut Mango Vodka 750 mL $1.00 EA 373114 Woody's Frozen Cocktails Seabreeze 330 mL $0.20 74609 Tuborg Gold Beer 6 x 330 mL $1.00 75663 Alianca Vinho Verde 750 mL $1.00 Shelf Extender78048 Voga-Quattro 750 mL $1.00 Discovery Extender78840 Citra Montepulciano D'Abruzzo Doc 1500 mL $1.00 Community Extender79962 Anchor Steam Beer 6 x 355 mL $1.00 79988 The Margarita King 750 mL $1.00 86439 Waterloo Dark 473 mL $0.50 87965 Domaine D'Or Red 1500 mL $1.00 87981 Domaine D'Or White 1500 mL $1.00 88377 Hillebrand Artist Series Riesling VQA 750 mL $1.00 Shelf Extender88591 Freixenet Cordon Negro Brut 750 mL $1.00


Limited Time Offers

Continued

LCBO # Description Final Support Programs89979 Jolie Terre Reserve Shiraz Pet 750 mL $2.00 91660 Cookoothama Cabernet Merlot 750 mL $1.00 93401 Wyndham Estate Bin 222 Chardonnay 750 mL $1.00 Shelf Extender104786 Leblon Cachaca Liquor 750 mL $2.00 Shelf Extender105601 Southern Comfort 750 mL $1.00 Shelf Extender105783 Gaymers Original Cider 500 mL $0.15 108357 Carolans Irish Cream 750 mL $1.00 Shelf Extender110056 Absolut Vodka 750 mL $1.00 EA 3111021 Gordons Gin PET 1750 mL $1.05 112375 Steinlager 6 x 330 mL $1.00 123000 Seagram Yumberry Tangelo Vodka Spritzer 1364 mL $1.00 123109 Woody's 99 Raspberry 1320 mL $1.00 123455 Woody's Frozen Cocktails Strawberry Daquiri 330 mL $0.20 Discovery Extender136119 Polar Ice Vodka 1140 mL $1.00 EA 8A144493 Montecillo Crianza La Rioja 750 mL $1.00 Shelf Extender166637 Pelee Island Rouge 1500 mL $1.00 176461 Folonari Soave 750 mL $1.00 182931 Jack Daniel's Sour Mash 1750 mL $2.00 204545 L'Ambiance White 1500 mL $1.00 204552 L'Ambiance Red 1500 mL $1.00 208629 Finlandia Vodka 1140 mL $1.00 Shelf Extender216028 Pelee Island Gamay Noir/Zweigelt VQA 750 mL $1.00 226860 Wolf Blass Yellow Label Chardonnay 750 mL $1.00 Shelf Extender,240416 Montresor Amarone 750 mL $2.00 Shelf Extender,249805 Brights Maria Christina White 1500 mL $1.00 249904 Brights Maria Christina Red 1500 mL $1.00 258699 J.Lohr Riverstone Chardonnay 750 mL $1.00 282368 Okocim Beer 500 mL $0.15 302349 Rosemount Diamond Shiraz 750 mL $2.00 Shelf Extender,306019 Colio Extra Dry White Bib 4000 mL $2.00 313049 Dr. Mcgillicuddy's Peach Schnapps 750 mL $1.00 EA 20,321208 Crown Royal Special Reserve In Gift Box 750 mL $2.00 Shelf Extender326413 Pelee Island Pinot Grigio VQA 750 mL $1.00 Shelf Extender328518 Jackson-Triggs Prop Select Chardonnay 750 mL $1.00 Community Extender,331975 Appleton Estate V/X 1140 mL $1.50 EA 7, NT336511 Black Tower Qualitatswein Rheinhessen 1000 mL $1.00 Shelf Extender377994 Gentleman Jack Rare Tennessee Whiskey 750 mL $3.00 Discovery Extender383711 Jackson-Triggs Prop Select Merlot 750 mL $1.00 390260 Appleton Estate V/X 1750 mL $3.00 EA 7, NT443903 Havana Club Anejo Reserva 750 mL $1.50 EA 11449736 Okocim Strong Beer 500 mL $0.15


Limited Time Offers

Continued

LCBO # Description Final Support Programs452615 Herradura Reposado Tequila 750 mL $3.00 Discovery Extender467662 Strewn Gewurztraminer/Riesling VQA 750 mL $1.00 487249 Lowenbrau Original 500 mL $0.15 Shelf Extender526228 Jackson-Triggs Prop Rsv Meritage VQA 750 mL $1.50 Shelf Extender538074 Domaine Hatzimichalis Cabernet Sauvignon 750 mL $1.00 Shelf Extender544155 Iceberg Vodka 1750 mL $2.00 550798 Tetley's English Ale 4 x 440 mL $0.50 554212 Malibu Coconut Rum 1140 mL $2.00 EA 8A556720 Warsteiner Premium Lager 500 mL $0.20 560243 Eastdell Estates Rose VQA 750 mL $1.00 Shelf Extender569095 Caves Des Papes Cotes Du Ventoux 750 mL $1.00 Shelf Extender582411 San Pedro Gato Negro Merlot 1500 mL $1.00 Shelf Extender591230 Czechvar Premium Lager 500 mL $0.30 598912 The Little Penguin Merlot 750 mL $1.00 Shelf Extender602920 Flor De Cana Black Label 5 Year Old Rum 750 mL $1.00 Shelf Extender603357 Navan Liqueur 750 mL $5.00 604348 Absolut Apeach Vodkab 750 mL $1.00 EA 3605535 Sangsters Orig Gold Jamaica Rum Cream Liquor 750 mL $2.00 Shelf Extender605840 Mike's Hard Lemonade 12 Pk-B 3960 mL $2.00 Discovery Extender605865 Canadian Club Classic 1140 mL $2.50 Shelf Extender605881 Disaronno Originale Amaretto 1140 mL $1.00 605972 Glenfiddich Single Malt 15 Year Old 750 mL $5.00 610758 Lindemans Bin 65 Chardonnay 1500 mL $1.50 Community Extender614230 Vex Hard Strawberry Pineapple Lemonade 1000 mL $0.55 Shelf Extender614776 Lindemans Bin 50 Shiraz 1500 mL $1.50 614909 Kozel Beer 500 mL $0.25 Shelf Extender616599 Strewn Semi-Dry Riesling VQA 750 mL $1.00 Shelf Extender620054 Babich Sauvignon Blanc 750 mL $1.00 620492 Argento Pinot Grigio 750 mL $1.00 636910 Fuller's London Porter 500 mL $0.25 Shelf Extender665224 Naked Grape Sauvignon Blanc 750 mL $1.00 Shelf Extender669200 Ciao Bianco Pinot Grigio Carton 1000 mL $1.00 Shelf Extender669382 Legends Estates Chardonnay VQA 750 mL $1.00 Discovery Extender676130 Moretti Beer 6 x 355 mL $1.00 676148 Yankee Jim Ice 6 x 355 mL $0.45 684894 Elora Irish Ale 650 mL $0.20 691113 Mcauslan Apricot Wheat Ale 6 x 341 mL $1.00 907253 Big Rock Traditional Ale 6 x 341 mL $1.00 920645 St.Ambroise Pale Ale 6 x 341 mL $1.00


Value Add Program

Available from your supplying warehouse

LCBO # Description Value Add Approved VA Mother Carton #

1586 Black Velvet 1140 mL Danfield's 50 mLx1 3485163376 Schenley O.F.C. 1140 mL Danfield's 50 mLx1 36513054213 Alberta Premium (P.E.T) 1750 mL Canadian Club Classic 100 mL 34107326229 Pure Gold Whisky (P.E.T) 1140 mL Forty Creek Whisky 50 mL 893321114934 Golden Wedding (P.E.T) 1750 mL Danfield's 50 mLx2 892695135566 Polar Ice Vodka 750 mL Canadian AIDS Society bottle. 342162177808 Appleton Estate V/X 750 mL 50 ml. Appleton Reserve 524082190363 Prince Igor Vodka (P.E.T) 1750 mL 100 ml Prince Igor Extreme 898031339655 Alberta Springs 1140 mL Canadian Club Classic 50 mL 898411437772 Belvedere Vodka 750 mL Gift Box 892596603233 Danzka Grapefruit Vodka 750 mL Danzka Vodka playing cards in metal

case with cocktails recipes 12

605733 Forty Creek Barrel Select Whisky 1140 mL Mountain Rock Whisky 50 mL 897835894014 El Dorado Demerara 5 Year Old Rum 750 mL El Dorado 12 year old mini 896118


Value Add Program

Available from supplier’s representatives

LCBO # Description Value Add141 Bacardi Superior 1140 mL Muddler with Recipe Hangtag307 Seagrams V.O. 750 mL Crown Royal Deluxe 50ml1487 Crown Royal 750 mL Golf divot tool1586 Black Velvet 1140 mL Danfield's 50mlx12485 Sauza Silver 750 mL Sauza Acai 50mL2600 Martini Extra Dry Vermouth White 1000 mL Bombay Gin 50 mL3012 Alberta Pure Vodka 1140 mL Sourz Berry Fusion 50mL3376 Schenley O.F.C. 1140 mL Danfield's 50mlx14390 Lamb's Palm Breeze 1140 mL Wiser's Deluxe 50ml5959 Baileys Irish Cream 750 mL Baileys Coffee 50ml8979 Rodet Cotes Du Rhone 750 mL Iceberg Gin Mini 50 mL18929 El Burro Garnacha 750 mL Iceberg Vodka Mini 50 mL24406 Reyka Vodka 750 mL Milagro Tequila 50 mL28506 Fat Bastard Cabernet Sauvignon VDP 750 mL Iceberg Gin Mini 50 mL31898 Calvet Saint Emilion 750 mL Graham's Port 50 mL35766 Kopke Full Rich Ruby Port 750 mL Iceberg Vodka Mini 50 mL37333 Chartreuse Green 375 mL Glass38208 Calvet Medoc 750 mL Graham's Port 50 mL43927 Arniston Bay Shiraz/Merlot 750 mL Iceberg Vodka Mini 50ml47316 Los Arango Reposado Tequila 750 mL Mexican Caballito54213 Alberta Premium (P.E.T) 1750 mL Canadian Club Classic 100mL56366 Sterling Vintner's Cabernet Sauvignon 750 mL Baileys Original Irish Cream 50 mL65177 X-Rated Fusion Liquor 750 mL Cosmetic Mirrors70938 El Burro Shiraz 750 mL Iceberg Vodka Mini 50 mL73791 Carlsberg 6 x 330 mL TFC Crazy Hair.75317 Sauza Acai Tequila 750 mL Sauza Mango 50mL75366 Sauza Mango Tequila 750 mL Sauza Acai 50mL77990 Gabbiano Pinot Grigio LGT 750 mL Knight bottle topper78006 Gabbiano Chianti Docg 750 mL Knight Bottle Topper26229 Pure Gold Whisky (P.E.T) 1140 mL 50ml Forty Creek Whisky82982 Brights Entre-Lacs Red 1500 mL OFC Schenley Whiskey 50ml82990 Brights Entre-Lacs White 1500 mL OFC Schenley Whiskey 50 mL107169 Raynal Napoleon Vsop 750 mL Grant's Sherry Cask 50 mL114934 Golden Wedding (P.E.T) 1750 mL Danfield's 50mlx2135566 Polar Ice Vodka 750 mL Canadian AIDS Society bottle.177808 Appleton Estate V/X 750 mL 50 ml. Appleton Reserve186510 Corona Extra 6 x 330 mL Corona Baseball Cap190363 Prince Igor Vodka (P.E.T) 1750 mL 100 ml Prince Igor Extreme233742 Sauza Gold Tequila 1140 mL Sauza Flavour253302 Luksusowa Vodka 750 mL 50 ml. Marquis de Villard285460 Kamora Coffee Liquor 750 mL Banff Ice 50mL


Value Add Program

Available from supplier’s representatives (continued)

LCBO # Description Value Add292177 Phillips Butter Ripple Schnapps 750 mL Sour Puss Apple 50 mL306076 Bols Blue Curacao 750 mL Banff Ice330902 Holsten Premium Pilsener 6 x 330 mL Bottle Cooize339655 Alberta Springs 1140 mL Canadian Club Classic 50 mL410415 Skyy Vodka 750 mL Collectible Glass Coasters428334 Mike's Hard Lemonade 4 Pk-B 1320 mL Tote Bag437772 Belvedere Vodka 750 mL Gift Box449819 Mike's Hard Cranberry Lemonade 4 Pk-B 1320 mL Tote Bag451161 Jose Cuervo Especial Gold Tequila 750 mL Cuervo Clasico 50 mL456095 Ketel One Vodka 750 mL Grand Marnier500512 Captain Morgan Spiced Rum 750 mL Cuervo Especial 50 mL508333 Sourz Apple Liquor 750 mL Sourz Berry Fusion563122 Fat Bastard Shiraz VDP 750 mL Iceberg Gin Mini 50 mL563130 Fat Bastard Chardonnay VDP 750 mL Iceberg Gin Mini 50 mL600833 Pitu Cachaca 750 mL Muddlers with Recipe Card603225 Danzka Cranberyraz Vodka 750 mL Danzka Vodka playing cards in metal case

with cocktails recipes 603233 Danzka Grapefruit Vodka 750 mL Danzka Vodka playing cards in metal case

with cocktails recipes 604496 Pernod Absinthe 700 mL Absinthe Spoon605733 Forty Creek Barrel Select Whisky 1140 mL Mountain Rock Whisky 50 mL610659 Fat Bastard Sauvignon Blanc VDP 750 mL Iceberg Gin Mini 50 mL610857 Fat Bastard Merlot Vdp 750 mL Iceberg Gin Mini 50 mL612259 Sleeman Original Draught 6 x 341 mL playing cards637389 Dooley's Original Toffee Cream Liquor 750 mL Coffee Mug637744 Creemore Springs Premium Lager 6 x 341 mL TBD697797 Salvador's Original Margarita 1750 mL Value add Pearl Pomegranate 50 mL698209 Sleeman Clear 6 x 341 mL Opener894014 El Dorado Demerara 5 Year Old Rum 750 mL El Dorado 12 year old mini


AIR MILES® Reward Miles

LCBO # Description Approved Support Programs 42 Canadian Club 750 mL 8 EA 1067 Smirnoff Vodka 750 mL 6 EA 2117 Bacardi Superior 750 mL 8 EA 5190 Smirnoff Vodka 1140 mL 8 EA 2711 Fontana Di Papa Colli Albani 1000 mL 3 935 Captain Morgan White Rum 750 mL 8 984 Alberta Premium 750 mL 7 1016 Fontana Di Papa Castelli Romani 1000 mL 3 1040 Gordons Gin 750 mL 6 Shelf Extender1164 Kressmann Selectionne Blanc 1000 mL 3 1255 Gilbey’s London Dry 750 mL 6 1925 Courvoisier Vs 750 mL 14 Shelf Extender1933 Ron Carioca White 1140 mL 10 3962 Ricasoli Brolio Chianti Classico 750 mL 8 4044 Stock Dry Vermouth White 1000 mL 4 5009 Lamb’s White Rum 750 mL 8 6452 20 Bees Baco Noir VQA 750 mL 5 7187 Kwv Roodeberg 750 mL 5 8219 Prince Igor Vodka (P.E.T) 750 mL 8 9365 Small Cask Brandy 750 mL 5 Shelf Extender9688 Catto’s Rare Old 1140 mL 7 10801 De Valcourt Napoleon Vsop 750 mL 5 11148 Dewar’s White Label 1140 mL 10 EA 1612435 Cutty Sark Blended Scotch Whisky 1000 mL 10 12476 Prince Igor Vodka (P.E.T) 1140 mL 10 Shelf Extender14829 Mommessin Cotes Du Rhone 750 mL 5 19158 Laphroaig Quarter Cask Single Islay Malt 750 mL 10 Shelf Extender22061 Painted Turtle Shiraz 750 mL 4 22079 Effen Vodka 750 mL 10 27847 Legends Estates Merlot VQA 750 mL 6 31450 New Amsterdam Straight Gin 750 mL 7 Shelf Extender34066 Fabiano Pinot Grigio 750 mL 4 38810 Ch Des Charmes White Label Cabernet VQA 375 mL 3 38828 Ch Des Charmes White Label Chardonnay VQA 375 mL 3 40196 Luxardo Sambuca Dei Cesari 750 mL 5 45641 Beringer Founders Estate Pinot Grigio 750 mL 6 47290 Forty Creek Barrel Select 375 mL 4 53652 Colio Estate Shiraz/Cabernet VQA 750 mL 4 53934 Dan Aykroyd Chardonnay VQA 750 mL 6 Shelf Extender57091 Glenrothes Select Reserve Single Malt 750 mL 15 58677 Xoxo Pinot Grigio/Chardonnay 750 mL 5



Continued

LCBO # Description Approved Support Programs 60590 Harbour Estates Riesling VQA 750 mL 4 60657 Espiritu De Chile Cabernet Sauvignon 750 mL 4 61101 Peninsula Ridge Merlot VQA 750 mL 4 63313 Peller Estates French Cross Vidal Carton 1000 mL 4 64840 Silver Leaf Shiraz Pet 1000 mL 4 64865 Silver Leaf Cabernet Merlot Pet 1000 mL 4 64873 Silver Leaf Chardonnay Pet 1000 mL 4 Discovery Extender66654 Creekside Shiraz VQA 750 mL 4 68056 Smirnoff Blueberry Twist Vodka 750 mL 6 73106 Masi Sa Poderi Del Bello Ovile IGT 750 mL 6 73163 Casal Thaulero Pinot Grigio IGT 750 mL 3 73395 Castillo De Monseran Garnacha 750 mL 4 Shelf Extender74021 Osborne Solaz Merlot Tempranillo 750 mL 4 74914 Sagatiba Pura Cachaca Brazilian Rum 750 mL 5 75580 Cloud No.9 Vodka Liqueur 750 mL 6 Discovery Extender76471 Don Julio Anejo Tequila 375 mL 10 85464 Colio Rosso Secco 1500 mL 6 86710 B & G Cuvee Speciale Rouge 1500 mL 5 99218 Cavit Collection Pinot Grigio Delle Venezie 750 mL 4 101840 Dan Aykroyd Pinot Noir VQA 750 mL 6 107722 Angels Gate Merlot VQA 750 mL 5 111526 Nederburg Paarl Cabernet Sauvignon 750 mL 7 111781 Reif Vidal VQA 750 mL 4 112441 Bacardi Black 1140 mL 15 Shelf Extender116046 Uv Pink Lemonade Vodka 750 mL 5 EA 1119545 Uv Blue Raspberry Vodka 750 mL 5 EA 1123026 Alive - Grapefruit 4 Pk-C 1200 mL 4 Shelf Extender123034 Alive - Lemon Lime 4 Pk-C 1200 mL 4 123158 Mike’s Hard Pink Lemonade 1320 mL 3 Shelf Extender125187 Cazadores Reposado Tequila 750 mL 8 Shelf Extender125914 Russian Prince (P.E.T) 1750 mL 12 126110 Xoxo White Zinfandel Gamay Rose 750 mL 4 129783 Warsteiner Premium Lager 6 x 330 mL 4 161950 Bolivar Coffee Liqueur 750 mL 5 181388 Lindemans Bin 95 Sauvignon Blanc 750 mL 5 189217 Gibson’s Finest Sterling Edition 750 mL 5 Shelf Extender212993 Cousino Macul Antiguas Reserva Cab/Sav 750 mL 6 229542 Folonari Pinot Grigio 750 mL 6 231571 Seagrams 83 (P.E.T) 1750 mL 12 234617 Fetzer Valley Oaks Zinfandel 750 mL 4 242909 Jaffelin Pouilly-Fuisse 750 mL 6



Continued

LCBO # Description Approved Support Programs 285767 Gallo Family Vineyards White Zinfandel 750 mL 6 286898 Jacob’s Creek Chardonnay 750 mL 5 296228 Calvados Boulard 750 mL 10 297119 Peller Estates French Cross Chardonnay Bib 4000 mL 10 297184 Colio Estate Cabernet Franc VQA 750 mL 4 304360 Kwv Chardonnay 750 mL 4 317768 Inniskillin Chardonnay Reserve VQA 750 mL 4 321539 Chapoutier Cotes Du Rhone Villages 750 mL 4 342246 Amarula Cream 750 mL 8 350397 Banff Ice Vodka 750 mL 7 352757 Bolla Amarone Del.Valpolicella Classico Doc 750 mL 8 391300 Ch Des Charmes St Davids Bench Sauvblanc VQA 750 mL 4 398552 Bacardi Limon 750 mL 6 EA 5400754 Iceberg Vodka 750 mL 6 Shelf Extender404723 Bombay Sapphire London Dry 1140 mL 10 EA 13407536 Philippe De Rothschild Sauvignon Blanc VDP 750 mL 4 BBAM426601 Villa Maria Private Bin Sauvignon Blanc 750 mL 5 Shelf Extender439166 Vina Carmen Carmenere/Cab Sauvignon Reserve 750 mL 7 447953 Dr. Mcgillicuddy Fireball Whisky Shooter Liq. 750 mL 6 EA 20454991 Ch Des Charmes Cabernet/Merlot VQA 750 mL 4 Shelf Extender492520 Bacardi 8 Year Old Rum *750 mL 10 499517 Alize Red Passion 750 mL 5 506246 Captain Morgan Parrot Bay Coconut Rum 750 mL 8 Shelf Extender522649 Patriarche Pinot Noir VDP 750 mL 4 Shelf Extender527499 Obikwa Shiraz 750 mL 4 Shelf Extender534693 Kittling Ridge White Zinfandel/Vidal 750 mL 3 561936 Dr Mcgillicuddy French Kiss Vanilla Schnapps 750 mL 6 EA 20563213 Jackson-Triggs Methode C.C. Sparkling VQA 750 mL 5 564674 Masi Modello Delle Venezie Bianco 750 mL 4 Shelf Extender566182 Smirnoff Raspberry Twist Vodka 750 mL 6 576272 R.H. Phillips Night Harvest Shiraz 750 mL 4 582353 Ch Des Charmes Gamay Noir Droit Reserve VQA 750 mL 5 588897 Placido Pinot Grigio Delle Venezie IGT 750 mL 5 589036 Peller Estates French Cross Cabernet Merlot 4000 mL 10 600981 Hpnotiq Liquor 750 mL 8 Shelf Extender601120 Jose Cuervo Clasico Tequila Joven 750 mL 8 EA 12 A&B603191 Leyenda Del Milagro Tequila Reposado 750 mL 8 Shelf Extender 604819 Danfield’s Private Reserve Small Batch 750 mL 7 604926 Prince Igor Extreme Vodka 750 mL 8 610188 Osborne Solaz Tempranillo Cabernet Sauvignon 750 mL 4 Shelf Extender612903 Niagara’s Best Blonde Premium Ale 6 x 341 mL 4



Continued

LCBO # Description Approved Support Programs 614297 Fish Eye Cabernet Sauvignon 750 mL 4 614651 Trapiche Reserve Malbec 750 mL 4 Shelf Extender615138 Nickel Brook Green Apple Pilsner 6 x 341 mL 4 616607 Steelback Preimum Draught 6 x 341 mL 4 619221 Philippe De Rothschild Viognier VDP 750 mL 4 BBAM621979 Yvon Mau Shiraz Vdp 750 mL 3 621995 Jp Chenet Founders Reserve Merlot Cabernet 750 mL 4 623694 Tribal Sauvignon Blanc/Colombard 750 mL 4 633693 Havana Club Anejo Blanco Rum 1140 mL 10 Community Extender901157 Guinness Extra Stout 6 x 341 mL 4 927798 Lakeport Pilsener 6 x 341 mL 4 Shelf Extender


Option LCBO # Description BAM BBAM Amount Total

1388900 Pilsner Urquell 6 x 330 mL 4 4

407205 Grolsch Premium Lager 6 x 330 mL

1407536 Philippe De Rothschild Sauvignon Blanc VDP 750 mL 4

2 10619221 Philippe De Rothschild Viognier VDP 750 mL 4

2 526038 Kittling Ridge Trillium White 750 mL 6 6

2 676122 Stella Artois 6 x 330 mL 2 2

3

271288 Crown Royal 200 mL

12 12271965 Smirnoff Vodka (P.E.T.) 200 mL

393678 Baileys Irish Cream 200 mL

4

64287 Cono Sur Viognier 750 mL

3 364295 Cono Sur Shiraz 750 mL

457176 Cono Sur Merlot 750 mL

Complete details about the Bundling Bonus Air Miles© (BBAM) support program are published on http://www .lcbotrade .com/programs_gpp_s_bbam .htm .

In Summary:Option 1 - “Buy the two listed products at the same time and receive the BBAM”• Option 2 - “Buy two of the same listed product and receive the BBAM”• Option 3 - “Buy three of the same listed product and receive the BBAM”• Option 4 - “Buy two of the three listed products and receive the BBAM”•

Bundling AIR MILES® Reward Miles


Necktags

LCBO # Description NT Approved125 Canadian Club 1140 mL Father's Day1784 Grand Marnier 750 mL Grand Marnier makes a better cocktails4580 Vodka Mudshake - Caramel 1080 mL "Cool" Recipee's4606 Vodka Mudshake - French Vanilla 1080 mL "Cool" Recipee's5280 Vodka Mudshake - Chocolate 1080 mL "Cool" Recipee's31104 Mill Street Tankhouse Ale 6 Pk-B 2046 mL North by Northeast Music & Film Festival32938 Naked Grape Chardonnay Bib 3000 mL Naked Grape Spritzer cross promotion32946 Naked Grape Shiraz Bib 3000 mL Naked Grape Spritzer cross promotion33928 Wiser's Deluxe 1750 mL Wiser's Join the Wiserhood contest53710 Mill Street Belgian Wit 6 x 341 mL North by Northeast Music & Film Festival56218 French Rabbit Merlot Cab Sauvignon Carton Convenience57141 ABK6 VSOP Super Premium Cognac 750 mL ABK6 XO 50 mL57166 ABK6 VS Premium Cognac 750 mL ABK6 VSOP 50 mL75317 Sauza Acai Tequila 750 mL $2.00 Off Ocean Spray Coupon84210 Mill Street Original Organic Lager 6 x 341 mL North by Northeast Music & Film Festival94219 Wyndham Estate Bin 515 Shiraz Viognier 750 mL Accolades95935 Grey Goose Vodka 750 mL Product Info/Recipe96826 Wyndham Estate Bin 525 Shiraz Grenache 750 mL Accolades105858 Century Reserve 15 Year Old Whisky 750 mL Accolades111922 Naked Grape Pinot Noir 750 mL Naked Grape Spritzer cross promotion135566 Polar Ice Vodka 750 mL Donate $1.00 to CAS177808 Appleton Estate V/X 750 mL Recipe Neck Tag201269 Glayva 375 mL recipe236323 Absolut Vodka 1140 mL Win a Trip Contest276816 Fonseca White Port 750 mL Fonseca Refreshing "Twist" Cocktail Recipe293043 Stoneleigh Marlborough Sauvignon Blanc 750 mL Accolades331975 Appleton Estate V/X 1140 mL Recipe Neck Tag390260 Appleton Estate V/X 1750 mL Recipe Neck Tag460360 El Jimador Tequila Reposado Gold 750 mL Cocktail Necktag551416 Cabo Wabo Reposado Tequila 750 mL Recipe Necktag602755 Olmeca Tequila Gold 750 mL Win a Trip Contest614479 Naked Grape Cabernet Sauvignon 750 mL Naked Grape spritzer cross promotion665208 Naked Grape Merlot 750 mL Naked Grape Spritzer cross promotion665216 Naked Grape Shiraz 750 mL Naked Grape Spritzer cross promotion665232 Naked Grape Chardonnay 750 mL Naked Grape Spritzer cross promotion


Contests

Wiser’s

Wiser’s Join the Wiserhood

How to Play: There are two ways to enter this contest:1) visit www .thewiserhood .com and follow the online instructions to enter (and to view complete Contest Rules and Regulations) or2) hand print your name, age, address, province, postal code, phone number and e-mail address, readily legible, on a plain piece of paper for mail-in (no mechanically reproduced entries are allowed) .The hand printed entry must be mailed in a self-addressed, stamped envelope to:

Wiser’s Join the Wiserhood SweepstakesPO Box 3690Markham Industrial Park Stn .Markham, ONL3R 6G9

The contest starting date is April 1, 2009 and closing date is June 30, 2009 . The winner will be selected by a random draw to be conducted on or about July 8, 2009 .

Prize: There will be one (1) Grand Prize trip package available to be won . The declared grand prize winner will have their choice of authentically Canadian Destinations for four (4) persons: a) East Coast Exploration approximate retail value $13,000 CAD b) West Coast Adventure approximate retail value $13,000 CAD c) Arctic Expedition approximate retail value $13,000 CAD . There will be 50 secondary prizes (Ironhead prize packs available to be won online instantly) . Each prize pack has an approximate retail value of $80 CAD and will be awarded to selected entrants residing in each province and territory as follows: B .C . – 8, AB – 7, SK -7, MB – 3, ON – 14, QC -1, NB – 1, NS -2, P .E .I – 1, NF – 3, YK – 1, NWT – 1, NU – 1 .

Participating brands:+33928 • Wiser’s Deluxe • 1750 mL


Contests

Olmeca

Olmeca Win a Trip to an Olmeca International Event

How to Play: Visit www .tequilaolmeca .com/canada and click on the contest entry button on the contest page .

The contest starting date is April 1, 2009 and closing date is June 30, 2009 . The winner will be selected by a random draw to be conducted on or about July 7, 2009 .

Prize: There will be one (1) Grand Prize to be awarded consisting of the following: one (1) two (2) person trip, lasting one (1) week, to an Olmeca tequila international event in Russia during the summer of 2009, including economy airfare, hotel accommodation and $600 CDN in spending cash with a retail value of approximately $5,000 CDN based on a Toronto departure .

Participating brands:+602755 • Olmeca Tequila Gold • 750 mL


FOOD & DRINK

The Early Summer 2009 issue of FOOD & DRINK was distributed in stores April 29, 2009 .

Discover the hottest trends in food and drink, and fresh takes on using seasonal, fresh ingredients .

Features:Start your summer grilling with sensational new BBQ hors d’oeuvres.• Lemons liven up five refreshing summery cocktails. • Transform leftover chicken into entirely new, delicious dishes .• Explore new world white varietals and seasonal recipes created to complement each . • Treat mom and dad to special menus designed for their special days•

This issue should be merchandised prominently in the magazine stands . The stands should be positioned in the selling area of the store . If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre .

Once your supply has been depleted, please store the stand until the next issue arrives in store . Do not use the stand to display other materials .

To request additional copies once your original supply has run out, please e-mail wayne .leek@lcbo .com . Your email should include the following information:

Store # and contact name# of additional copies and whyEnglish or French edition

We will distribute the magazines equitably among all store who request overs 10 days after original distribution . As supply is limited, please understand that stores may not receive the quantity requested .

Watch for the Summer 2009 issue of FOOD & DRINK, which will be in stores on Wednesday, June 24th .

D isplay Table M erchandising

G uidelines

Promotion Dates:

May 24 - June 20, 2009


Merchandising Display Tables

Table of Contents

Participating Stores . . . . . . . . . . . . . . .108 Merchandising Guidelines . . . . . . . . . . . . 109 Display Table Themes . . . . . . . . . . . . . . 109 Product Orders . . . . . . . . . . . . . . . . . . . . 109 Product Placement . . . . . . . . . . . . . . . . . 110 Baskets . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 Market Place Fixture . . . . . . . . . . . . . . . 110

Brand Hi-Lites . . . . . . . . . . . . . . . . . . . .111 Program Display Location . . . . . . . . . . 111 Product Placement . . . . . . . . . . . . . . . . . 112

Nesting Table Theme Location . . . . .114

Promo Table Theme Location . . . . . .115 Nesting Table Display Themes . . . . . .116 Just Add+ Spirit! . . . . . . . . . . . . . . . . . . 116 goLOCAL . . . . . . . . . . . . . . . . . . . . . . . . 118 Just Add+ Citrus! . . . . . . . . . . . . . . . . . . 120 Just Add+ Liqueurs! . . . . . . . . . . . . . . . 122 VintAges May 28 Release . . . . . . . . . . . . 124

Vintages June 6 Release . . . . . . . . . . . . . 126

Promo Table Display Themes . . . . . . .127 Splashes of Sunshine . . . . . . . . . . . . . . . 127 Wandering Whites . . . . . . . . . . . . . . . . . 128 Spirits to Discover . . . . . . . . . . . . . . . . . 129 Summer Rosés . . . . . . . . . . . . . . . . . . . . 130

Store Floor Plans . . . . . . . . . . . . . . . . .131

Program Overview

The display guidelines contained in this booklet provide direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn .

Nesting and Promo Table displays provide additional opportunities for incremental sales and are major components of the store environment and shopping experience .

Participating Stores*

1, 15, 21, 22, 31, 35, 38, 40, 57, 115, 149, 164, 171, 185, 187, 198, 200, 212, 226, 243, 253, 265, 329, 334, 340, 346, 355, 360, 361, 367, 371, 373, 378, 388, 390, 393, 412, 416, 417, 432, 438, 445, 452, 495, 522, 523, 525, 536, 542, 544, 545, 555, 556, 573, 575, 590, 601, 617, 623, 624, 631, 632

*Not all stores participate in all programs .

Visual Merchandising Team

If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416 .864 .6746 .


Merchandising Display Table Guidelines

Display Table Themes

Merchandise tables according to the themes provided .• These themes have been selected to maximize sales • potential .

Product Orders

For each • Nesting Table, please order two or three cases of each of the participating products .For each • Promo Table, please order two or three cases of each of the six to eight participating products .The Store Manager may modify product selections, • based on customer buying patterns and demographics but alternative products should match the theme .

example oF “like wiTh like”

example oF Theme signage

example oF nesTing Table


Market Place Fixtures

Merchandising

markeT place(sTore 329)

example oF baskeT wiTh sign

Product Placement

Avoid spreading products over the entire table . Too • many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted .By following the basic principle of ‘• like product with like product’, you will accomplish a themed, fully stocked and customer-friendly fixture.Remember to consider the colour, size and type when • building your display .Placing complementary colours next to each other also • enhances the look of the display . Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

All nesting tables must have a basket on each corner • of the table . Select one product to merchandise in each basket complementing the theme . Sign the product with metal sign holders and black sign inserts .Each medium sized basket holds two cases of 750 mL • product or one case of 1000 mL /1500 mL product .

Market Place Fixture Participating Stores

38, 329

Market Place (Centre Area)

Please use this premium selling space to highlight products that are from the “Open for Summer” promotion . These products may be chosen at your discretion, but be sure to feature themed products on these fixtures. Please choose four to eight brands per fixture.

example oF colour, size, Type


Brand Hi Lite Program – Display Location

Turn 4 (PT12, PT13, PT1, PT2 – 2009)

The first turn of the 2009/10 Brand Hi Lite program is starting in P3. These premium displays extend out of the regular shelving and are crowned by a branded backlit picture.


The following chart explains where the participating stores install the Brand Hi Lites.

Product Store #21 Store#187 Store#334 Store#346 Store#445 Store#590

#1 Jack Daniels

In Rum SectionNear

French Red & White Wine

In Whisky Section

Near Gin/Vodka Near Gifts

Between Brandy/Cognac

& Scotch

#2 Grey Goose

Between Gin & Vodka

Between Burdungy & Languedoc

In Scotch Section

Near Vodka/Rum Near Vodka In Whisky

Section

#3 Absolut In Vodka

Section Near Italy Red Near French Wines

Near Scotch/Rum

Near Vodka/Gin

Between Gin & Vodka

#4 Bombay Sapphire

Between Brandy &

ScotchNear Scotch In French

Wines SectionIn Canadian

Whisky SectionNear Rum/

Brandy/CognacIn Vodka Section

#5 Havana Club

In Whisky Section

In Canadian Whisky Section

In Italy Wines Section N/A Near Whisky Between Vodka

& Gifts

#6 Gibson’s FInest N/A N/A In Italy Wines

Section N/A N/A N/A

Please advise your store’s Regional Visual Merchandiser if the sections above have changed due to replanograming or otherwise.


Brand Hi Lite Program – Product Placement

Continued

Location LCBO # Description Format # of Cases

Shelf #1 (Top)

377994 Gentleman Jack Rare Tennessee Whiskey

750 mL 2 cases

Shelf #2 377994 Gentleman Jack Rare Tennessee Whiskey

750 mL 2 cases

Shelf #3 41384 Jack Daniels Sour Mash 750 mL 2 cases

Shelf #4 480616 Jack Daniels Single Barrel Whiskey

750 mL 2 cases

Shelf #5 480616 Jack Daniels Single Barrel Whiskey

750 mL 2 cases

Brand Hi Lite #1 – Jack Daniels

Brand Hi Lite #2 – Grey Goose Vodka

Brand Hi Lite #3 – Absolut


Shelf #1 (Top)

604934 Grey Goose Vodka 375 mL 2 cases

Shelf #2 95935 Grey Goose Vodka 750 mL 2 cases

Shelf #3 95935 Grey Goose Vodka 750 mL 2 cases

Shelf #4 89557 Noilly Prat Original Dry Vermouth 1000 mL 2 cases

Shelf #5 89557 Noilly Prat Original Dry Vermouth 1000 mL 2 cases


Shelf #1 (Top)

110056 Absolut Vodka 750 mL 2 cases

Shelf #2 236323 Absolut Vodka 1140 mL 2 cases





Brand Hi Lite Program – Product Placement

Continued

Brand Hi Lite #4 – Bombay Sapphire

Brand Hi Lite #6 – Gibson’s Finest

Brand Hi Lite #5 – Havana Club


Shelf #1 (Top)

316844 Bombay Sapphire London Dry 750 mL 2 cases

Shelf #2 316844 Bombay Sapphire London Dry 750 mL 2 cases

Shelf #3 2600 Martini Extra Dry Vermouth White 750 mL 2 cases




Shelf #1 (Top)

443903 Havana Club Anejo Reserva 750 mL 2 cases

Shelf #2 443903 Havana Club Anejo Reserva 750 mL 2 cases

Shelf #3 633685 Havana Club Anejo Blanco 750 mL 2 cases




Shelf #1 (Top)

118687 Innis & Gunn Blonde 330 mL 2 cases

Shelf #2 189217 Gibson’s Finest Sterling Edition 750 mL 2 cases





Nesting Table Fixtures

Product Theme Location

Stor

e

Just

Add

+ Sp

irit

!

goLO

CAL

Just

Add

+ Ci

trus

!

Just

Add

+ Li

queu

rs!

Vint

ages

Vint

ages

Es

sent

ials

1 N115 N121 V22 N131 V35 N138 N1 N2 V40 N157 N1

115 N1 N2 V149 N1 N2164 N1171 N1185 N1187 N1 N2 V198 N1200 N1212 N1226 V329 N1334 N1 N2 V340 N1346 N1 N2 V355 N1 N2 N3 N4 V360 N1361 N1367 N1 V371 V373 V378 N1388 N1390 N1393 N1412 N1 V416 N1 V417 N1

Stor

e

Just

Add

+ Sp

irit

!

goLO

CAL

Just

Add

+ Ci

trus

!

Just

Add

+ Li

queu

rs!

Vint

ages

Vint

ages

Es

sent

ials

432 V438 N1445 N1 N2 N3 V495 V522 N1523 N1 N2 N3 V525 N1 V536 N1542 N1544 V545 N1555 N1556 N1 V573 N1575 N1590 N1 N2601 N1617 N1623 N1624 N1631 N1 N2

Refer to Store Floor Plan for table • location .Stores will receive a sign for specific • themes. It is the Manager’s discretion to choose which themed tables to build . Choose twelve to sixteen products • from the Promo Table themes .


Promo Table Fixtures

Product Theme LocationSt

ore

Feat

ured

Gif

t

Spla

shes

of

Suns

hine

Wan

deri

ng

Whi

tes

Spir

its

to

Dis

cove

r

Sum

mer

Ros

es15 1 FG21 1 FG 2 x P1 P2 P3 P431 1 FG57 1 FG

149 1 FG115 P1 P2 P3171 1 FG185 1 FG187 P1 P2 P3 P4200 1 FG212 1 FG226 1 FG253 P1 P2 P3265 1 FG P1329 3 FG’s334 P1 P2 P3 P4346 P1 P2 P3 P4355 1 FG P1360 1 FG361 1 FG367 1 FG371 1 FG373 P1 P2378 1 FG P1 P2 P3 P4388 1 FG390 1 FG393 1 FG412 1 FG P1416 1 FG417 1 FG432 1 FG438 1 FG445 P1 P2 P3 P4495 1 FG522 1 FG523 1 FG P1525 1 FG

Stor

e

Feat

ured

Gif

t

Spla

shes

of

Suns

hine

Wan

deri

ng

Whi

tes

Spir

its

to

Dis

cove

r

Sum

mer

Ros

es

536 1 FG545 1 FG P1555 1 FG556 1 FG573 3 FG’s575 1 FG590 P1 P2 P3 P4601 1 FG617 1 FG P1623 1 FG624 1 FG P1 P2 P3 P4631 P1 P2 P3632 1 FG P1 P2 P3

Refer to Store Floor Plan for table • location .Stores will receive a sign for specific • themes. It is the Manager’s discretion to choose which themed tables to build .Choose six to eight products from the • Nesting Table themes .


Nesting Table of Vodka, White Rum & Gin

There should be 12-16 different products ordered for • the table & basket set up . To merchandise the table properly, 2-3 cases of each • product shown should be orderedEach basket will hold 1 case of 1000 mL / 1500 mL • product or 2 cases of 750 mL product

Store # Description Format117 Bacardi Superior 750 mL935 Captain Morgan White Rum 750 mL1750 Bacardi Big Apple Rum 750 mL5009 Lamb’s White Rum 750 mL8813 Absolut Ruby Red Vodka 750 mL29215 Pearl Pomegranate Vodka 750 mL37846 Abosolut Pears Vodka 750 mL71597 Absolut Mango Vodka 750 mL116327 Grey Goose La Poire Vodka 750 mL116046 UV Pink Lemonade 750 mL119545 UV Blue Raspberry 750 mL200402 Bacardi Razz Original Raspberry Rum 750 mL410415 Skyy Vodka 750 mL437772 Belvedere Vodka 750 mL604348 Absolut Apeach Vodka 750 mL643585 Smirnoff Green Apple Twist Vodka 750 mLBaskets:71605 Bulldog London Dry Gin 750 mL316844 Bombay Sapphire London Dry 750 mL600163 Tanqueray No. Ten Gin 750 mL605162 Broker’s Premium London Dry Gin 750 mL

Nesting Table Theme: N1

Just Add+ Spirit!


Basket C

1 case

+ 71605

Baske

t B 1 cas

e

+316844

Basket A

1 case

+600163

Basket D

1 case

+605162

SIG

NAG

ESO

FT

DRE

SSIN

G

+378463 Facings

+378463 Facings

+4377723 Facings

+4377723 Facings

+292153 Facings

+292153 Facings

+88133 Facings

+88133 Facings +6

0434

83

Faci

ngs

+604

348

3 Fa

cing

s

+935

3 Fa

cing

s

+935

3 Fa

cing

s

+116

406

3 Fa

cing

s

+116

406

3 Fa

cing

s

+881

33

Faci

ngs

+881

33

Faci

ngs

+643

585

3 Fa

cing

s

+643

585

3 Fa

cing

s

+50093 Facings

+20040232 Facings

+50093 Facings

+20040232 Facings

+1173 Facings

+17503 Facings

+1173 Facings

+17503 Facings

+1195453 Facings

+1195453 Facings


Just Add+ Spirit!



goLOCAL

Nesting Table of Local VQA Wine

There should be 12-16 different products ordered for • the table & basket set up . To merchandise the table properly, 2-3 cases of each • product shown should be orderedEach basket will hold 1 case of 1000 mL / 1500 mL product • or 2 cases of 750 mL product .

LCBO # Description Format4051 Cuvee Catherine Rose Brut VQA 750 mL26781 Birchwood Estates Cabernet Sauvignon VQA 750 mL27847 Legends Estates Merlot VQA 750 mL60590 Harbour Estates Riesling VQA 750 mL60707 20 Bees Pinot Grigio VQA 750 mL64832 Angel’s Gate Cabernet Franc VQA 750 mL65367 Eastdell Estates Pinot Grigio VQA 750 mL74062 Dan Aykroyd Cabernet Shiraz VQA 750 mL81653 Chateau des Charmes Estate Chardonnay VQA 750 mL89862 Girl’s Night Out Merlot Chardonnay Rose VQA 750 mL109975 Inniskillin Brae Blanc Reserve VQA295006 Cave Spring Dry Rose VQA 750 mL458521 Pelee Island Pinot Noir Reserve VQA 750 mL554378 Hillebrand Artist Series Gewurztraminer VQA 750 mL587907 Trius Merlot VQA 750 mL613471 Henry of Pelham Rose VQA 750 mLBaskets: 53199 Peller Estates Ice Cuvee VQA 750 mL126151 Sibling Rivalry Red VQA 750 mL219279 Konzelmann Pinot Blanc VQA 750 mL234583 Cave Spring Riesling VQA 750 mL



goLOCAL

Basket C

1 case

+53199

Baske

t B 1 cas

e

+126151

Basket A

1 case

+219279

Basket D

1 case

+234583

SIG

NAG

ESO

FT

DRE

SSIN

G

+278473 Facings

+278473 Facings

+40513 Facings

+40513 Facings

+898623 Facings

+898623 Facings

+5543783 Facings

+5543783 Facings +6

0707

3 Fa

cing

s

+607

073

Faci

ngs

+795

663

Faci

ngs

+795

663

Faci

ngs

+613

471

3 Fa

cing

s

+613

471

3 Fa

cing

s

+653

673

Faci

ngs

+653

673

Faci

ngs

+267

813

Faci

ngs

+267

813

Faci

ngs

+740623 Facings

+2950063 Facings

+740623 Facings

+2950063 Facings

+4585213 Facings

+605903 Facings

+4585213 Facings

+605903 Facings

+5879073 Facings

+5879073 Facings



JustAdd+Citrus!

Nesting Table of with a Selection of Citrus Spirits & Liqueurs

There should be 12-16 different products ordered for • the table & basket set up . To merchandise the table properly, 2-3 cases of each • product shown should be orderedEach basket will hold 1 case of 1000 mL / 1500 mL product • or 2 cases of 750 mL product .

LCBO # Description Format1784 Grand Marnier 750 mL8813 Absolut Ruby Red Vodka 750 mL38471 Seagram Vodka Tropical Lemon Lime Spritzer 4 x 341 mL53611 Monsard Orange & Brandy 750 mL74682 Smirnoff Mojito - Kaffir Lime 750 mL75200 Bacardi Breezer Tropical Orange Smoothie 1000 mL76455 Mike’s Hard Pomegranite Lemonade 4 x 330 mL79186 Bols Triple Sec & Lime Liquor 750 mL257238 Absolut Citron Vodka 750 mL318196 Gilbey’s Lemon Gin (P.E.T) 750 mL398552 Bacardi Limon 750 mL469643 Rossi D’Asiago Limoncello Snaps 750 mL569012 Smirnoff Citrus Twist Vodka 750 mL574152 Grey Goose Vodka L’Orange 750 mL584888 Finlandia Lime Vodka 750 mL698787 Seagram Orange Cream Swirl 4 x 341 mLBaskets:112938 Bacardi Classic Mojito 750 mL489294 TGI Friday’s Frozen Orange Dream 1750 mL566158 Smirnoff Orange Twist Vodka 750 mL897645 Italcoral Lemoncella 750 mL


Basket C

1 case

+897645

Baske

t B 1 cas

e

+489294

Basket A

1 case

+112938

Basket D

1 case

+566158

SIG

NAG

ESO

FT

DRE

SSIN

G

+5848883 Facings

+5848883 Facings

+17843 Facings

+17843 Facings

+2572383 Facings

+257238 Facings

+4696433 Facings

+4696433 Facings +8

813

3 Fa

cing

s

+881

33

Faci

ngs

+574

152

3 Fa

cing

s

+574

152

3 Fa

cing

s

+569

012

3 Fa

cing

s

+569

012

3 Fa

cing

s

+752

003

Faci

ngs

+752

003

Faci

ngs

+398

552

3 Fa

cing

s

+398

552

3 Fa

cing

s

+384713 Facings

+76455 3 Facings

+384713 Facings

+764553 Facings

+746823 Facings

+6987873 Facings

+746823 Facings

+6987873 Facings

+791863 Facings

+791863 Facings


JustAdd+Citrus!



Just Add+ Liqueurs!

Nesting Table of Mixed Drinks made easy.

There should be 12-16 different products • ordered for the table & basket set up . To merchandise the table properly, 2-3 • cases of each product shown should be ordered

Each basket will hold 1 case of 1000 mL / 1500 mL product or 2 cases of 750 mL product. LCBO # Description Format1784 Grand Marnier 750 mL1867 Drambuie 750 mL5959 Bailey’s Irish Cream 750 mL37812 Phillips Root Beer Schapps Liquor 750 mL50211 Malibu Tropical Banana Rum Liquor 750 mL54528 Alize Mango Passion Liquor 750 mL56283 Soho Lychee Liqueur 750 mL65177 X-Rated Fusion Liquor 750 mL76174 Sour Puss Grape Liquor 750 mL80317 Mickey Finn Sour Raspberry Liquor 750 mL126326 Malibu Island Melon Rum Liquor 750 mL313049 Dr. Mcgillicuddy’s Peach Schnapps 750 mL447953 Dr Mcgillicuddy’s Fireball Whisky Shooter 750 mL604314 Malibu Passion Fruit Rum Liqueur 750 mL605220 Zen Green Tea Liquor 750 mL897637 Jannamico Lemoncello 750 mLBaskets:1248 Fragoli Wild Strawberry Liquor 500 mL508333 Sourz Apple Liquor 750 mL561936 Dr Mcgillicuddy French Kiss Vanilla Schnapps 750 mL601666 Malibu Mango Rum Liqueur 750 mL


Basket C

1 case

+1248

Baske

t B 1 cas

e

+601666

Basket A

1 case

+561936

Basket D

1 case

+508333

SIG

NAG

ESO

FT

DRE

SSIN

G

+59593 Facings

+59593 Facings

+18673 Facings

+18673 Facings

+8976373 Facings

+8976373 Facings

+6043143 Facings

+6043143 Facings +3

7812

3 Fa

cing

s

+378

123

Faci

ngs

+803

173

Faci

ngs

+803

173

Faci

ngs

+562

833

Faci

ngs

+562

833

Faci

ngs

+178

43

Faci

ngs

+178

43

Faci

ngs

+651

773

Faci

ngs

+651

773

Faci

ngs

+126326 3 Facings

+3130493 Facings

+1263263 Facings

+3130493 Facings

+602113 Facings

+6052203 Facings

+602113 Facings

+6052203 Facings

+54528 3 Facings

+545283 Facings


Just Add+ Liqueurs!


Nesting Table of Vintage Wines

There should be 12-16 different products ordered for the • table & basket set up . To merchandise the table properly, 2-3 cases of each product • shown should be orderedEach basket will hold 1 case of 1000 mL / 1500 mL product • or 2 cases of 750 mL product .

LCBO # Description Format106450 Santa Margherita Pinot Grigio (V) 750 mL120766 Palliser Estate Pinot Noir 2006 750 mL120808 Coopers Creek Syrah 2007 750 mL120824 Babich Merlot/Cabernet Sauvignon 2007 750 mL121673 Elephant Hill Syrah 2008 750 mL177345 Muga Reserva (V) 750 mL286377 Cave Spring Estate Riesling (V) 750 mL316570 Oyster Bay Sauvignon Blanc (V) 750 mL359257 Ravenswood Vintners Blend Zinfandel (V) 750 mL478727 Catena Malbec (V) 750 mL479014 Julian Chivite Gran Feudo Reserva (V) 750 mL590414 Oyster Bay Pinot Noir 2007 750 mL672451 Coopers Creek Merlot 2007 750 mL919837 Carrick Pinot Noir 2006 750 mL961227 Moueix Merlot (V) 750 mLBaskets:120790 Neudorf Tom’s Block Pinot Noir 2007 750 mL120832 Ngatarawa Stables Merlot 2007 750 mL656561 J.Lohr Seven Oaks Cabernet Sauvignon (V) 750 mL910430 Tommasi Valpolicella Classico Superiore Ripasso (V) 750 mL

Nesting Table Theme

Vintages May 23 Release


Nesting Table Theme

Vintages June 6 Release

Nesting Table of Vintage Wines

There should be 12-16 different products ordered for the table • & basket set up . To merchandise the table properly, 2-3 cases of each product • shown should be orderedEach basket will hold 1 case of 1000 mL / 1500 mL product or • 2 cases of 750 mL product .

LCBO # Description Format84533 Patrick Lesec Meursault 2005 750 mL110189 Chateau De Davenay Clos Chaudron Montagny 1ER Cru 750 mL 110395 Antonin Rodet Givry 2007 750 mL 112227 Domaine Chevallier Chablis 2006 750 mL 112490 Raoul Gautherin & Files Cuvee Vieille Vigne Chablis 2006 750 mL 117077 Sexy Rose 750 mL 117846 Thirteenth Street June’s Vineyard Cabernet Rose 2008 750 mL 118059 Cattail Creek Serendipity Rose 2007 750 mL 120220 Folie A Deux Menage A Trois Rose 750 mL 130245 Tawse Rose 2008 750 mL 319392 Chateau LaTour De L’Eveque Rose 2008 750 mL 650325 Kim Crawford Pansy!2008 750 mL 695114 Heitlinger Estate Open Air Rose 2008 750 mL 714634 Domaine Tortochot Moery-Saint-Denis 2006 750 mL 994350 Pascal Bouchard Beauroy Chablis Premier Cru 750 mL Baskets: 118653 Domaine Houchart Cotes De Provence Rose 2008 750 mL 119529 Chateau La Croix De Queynac Bordeaux Rose 750 mL 119685 Luigi Giusti Le Rose Di Settembre 750 mL 319368 Chateau D’Aqueria Tavel Rose 2008 750 mL



Promo Table of Limoncello, Campari, Vodka, Rum and Canadian Whisky.

Merchandise two or three cases of six to eight products of the following participating products .

LCBO # Description Format257238 Absolut Citron Vodka 750 mL277954 Campari Aperitivo 750 mL331504 Canadian Club Reserve Whisky 750 mL398552 Bacardi Limon 750 mL469643 Rossi D’Asiago Limoncello Snaps 750 mL566182 Smirnoff RaspberryTwist Vodka 750 mL569012 Smirnoff Citrus Twist Vodka 750 mL897637 Jannamico Lemoncello 750 mL

Promo Table Theme: P1

Splashes of Sunshine

SIGNAGE

+566182+257238+331504

+398552+569012

+897637+277954+469643

This merchandising option allows • for a select amount of products to be displayed . There should be 6-8 different • products ordered for the table set up .To merchandise the table properly, • 2 - 3 cases of each product should be ordered, allowing for 4 – 8 facings of each product .



Wandering Wines

This merchandising option allows • for a select amount of products to be displayed . There should be 6-8 different products • ordered for the table set up .To merchandise the table properly, • 2 - 3 cases of each product should be ordered, allowing for 4 – 8 facings of each product .

SIGNAGE

+739995+316570+619452

+80556+258699

+415901+283291+167551

Promo Table of Chardonnay, Sauvignon Blanc and VQA Riesling.


LCBO # Description Format80556 Acacia Chardonnay (V) 750 mL167551 Vineland Estates Riesling VQA 750 mL258699 J. Lohr Estates Riverstone Chardonnay 750 mL283291 Henry of Pelham Riesling Reserve 750 mL283291 Henry of Pelham Riesling Reserve VQA 750 mL316570 Oyster Bay Sauvignon Blanc (VE) 750 mL415901 Cave Spring Indian Summer Riesling (VE) 375 mL501304 Robert’s Rock Chenin Blanc/Chardonnay 750 mL619452 Matua Valley Hawkes Bay Sauvignon Blanc 750 mL739995 Vinum Chenin Blanc (V) 750 mL


This merchandising option allows • for a select amount of products to be displayed . There should be 6-8 different • products ordered for the table set up .To merchandise the table • properly, 2 - 3 cases of each product should be ordered, allowing for 4 – 8 facings of each product .

Promo Table of Grappa, Ouzo, Soju and Sake.


LCBO # Description Format31070 Shochu Yokaichi Mugi 750 mL40626 Charm Soju 360 mL73031 Jinro Chamjinisulro Soju 375 mL102988 Andong Soju Liquor 300 mL104786 Leblon Cachaca 750 mL116038 Metaxa 7 Star 750 mL123133 Ouzo 12 750 mL637363 Stradivarius Grappa 700 mL721050 Ouzo of Plomari 700 mL

SIGNAGE

+31070+40626+73031

+104786+116038

+721050+637363+123133


Spirits to Discover


This merchandising option allows • for a select amount of products to be displayed . There should be 8 different products • ordered for the table set up . To merchandise the table properly, • 2 - 3 cases of each product should be ordered, allowing for 4 – 8 facings of each product .

SIGNAGE

+73528+ 8581+622142

+122275+125765

+529354+614008 +122424

Promo Table of Rosé Wine

Merchandise two or three cases of eight products of the following participating products .

LCBO # Description Format8581 Peninsula Ridge Beal Vineyards Cabernet Rosé VQA 750 mL73528 Santa Alicia Rosé 750 mL122275 Stoneleigh Marlborough Pinot Noir Rosé 750 mL122424 FUZION Shiraz Rosé 750 mL125765 Martini Rosé 750 mL529354 Pelee Island Rosé VQA 750 mL614008 Anakena Cabernet Sauvignon Rosé 750 mL622142 Marques de Caceres Rosé 750 mL


Summer Rosés



Summer Rosés


Theme: Rosés with FoodAs an inspiring summer menu option, the Promo Table sign will feature a Food & Drink recipe that is an ideal match for the featured Rosés. Products on this table will include the complimentary pre-wrap program featuring individually cello-wrapped bottles with a special tag and ribbon . This will help to provide customers with a quick and easy summer gift option .

Components: Promo Table Sign • Complimentary Rosé Pre-Wrap Program Kit:•


Stores will receive a Cash Desk Scan Card to help track the success of the Pre Wrap program . Each time the bottle product is scanned, please be sure to scan the Rose Pre-Wrap Program UPC at $0 .00 .


Merchandising Instructions (See Picture):

Merchandise eight (8) brands on the promo table with 4-8 facings of each product . • Warp the middle facing of each product .

Cut the wraphia into 9 inch lengths .• Cut the ribbon (45° angle) into 30 inch lengths .• Insert the bottle into the cello bag .• Attach the gift tag to the wraphia and tie firmly around the neck of the bottle. • Cut off any extra length of wraphia . Cover the wraphia by tying the ribbon over the neck of the bottle with a simple bow .

Re-stock until wrap components are depleted .• Install Category Sign .• Install shelf talkers in front of participating products using plastic clips .•


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Notes

Documents

Marketing & Product Guide · value through versatility . Our goal is to remove the barrier of not knowing how to mix cocktails. We hope to build consumer confidence so ‘they can