Marketing Solutions 2018 - Maritime Intelligence...(websites) Our online advertising solutions are an effective, measurable and cost effective way of marketing to maritime and shipping

Marketing Solutions 2018

1 / Lloyd’s List | informa

Advertising • Content Marketing • Data • Events

Consider us your marketing partner — to grow market share with measurable marketing results.

Maritime disruption breeds opportunity.The maritime market is going through uncertainty and disruption. Decision makers are faced with many changing market forces driven by major structural change, digital disruption and the increased need for environmental and regulatory compliance. These challenges create opportunities for businesses to mitigate risk, evolve their models and grow profits higher than ever before.

We deliver marketing outcomes that enable long-term business growth.Marketing plays a critical role in enabling businesses to navigate this landscape and come out winners. However, making smart marketing and advertising decisions, evaluating return on investment, and engaging with target audiences via an exponentially increasing range of communications channels presents many challenges for marketers today. We can help.



Solutions with impactOur advanced marketing solutions bring together Audience + Knowledge + Capabilities to power customer acquisition, retention, growth, loyalty and winning programs with optimal results.

Editorial prowess: Powered by authoritative industry expertise, data-driven analysis, and deep connections within our own Lloyd’s List intelligence services, Lloydslist.com is the must have information source for the maritime community. From data-driven analysis to up to the minute news, we provide insight which integrates with our customers workflow to make complex business decisions simple.

Influential audience We connect you to the most

influential, senior audience within the global maritime sector. Reach

an engaged community of over 500,000 decision makers interested in solutions to grow their business.

Maritime knowledge Our deep knowledge of maritime sector ensures your message is

placed where you target audience is mostly like to engage with it.

Sophisticated capabilities Take advantage of our proven

marketing capabilities and turnkey services from content creation

to campaign optimization — for successful marketing outcomes with

lasting business results.

KNOWLEDGEAUDIENCE CAPABILITIES OUTCOMES+ +



Global influential audiencePartnering with Lloyd’s List provides you access into the heart of the global maritime community of 500,000+ via the most trusted and established brands in the market.

Senior Level Influence30%

25%

20%

15%

10%

5%

0%Senior mgmt

Owner/ partner/

president

Middle mgmt

Junior mgmt

Other

Other audience groups we attract

Buyers, decision, makers and influencers 78%

Technical & operational 22%

CEO/DirectorConsultantInformation specialistAnalyst/ResearcherOperations managerCommercial managerInternational Trade SpecialistManaging technical director Head of finance and legalGlobal head of transportation

12% Classification societies 9% Professional services 8% Maritime suppliers 5% Port/terminal operators 4% Freight/logistics

4% Finance 4% Agents/brokers 2% Cargo owners 3% Insurance 2% Academia

Container48%

47% Shipowners, Managers & Operators

Our database includes

Powerful mix of influential C-level leaders

Dry Bulk29%

Tanker23%

Advertising • Content Marketing • Data • Events4 / Lloyd’s List | informa

Webinars Lead nurturing

Research Content channels

EventsDirect marketing

DemosAdvertising White papers

Infographics eBooks

DISCOVERY AWARENESS CONSIDERATION PURCHASE ADVOCACY

Layer your story into the buyer’s journey We are experts in creating marketing content that speaks to your target audience. Aligning audience needs with your message — delivering the right content at the right time.

USER

I have a new business challenge

I’m absorbing information and discussing with peers

I’ve identified features and I’m evaluating solution providers

I need to validate that I’m selecting the best solution

I need my company to realize success

from this purchase

MARKETER

Understand customer needs and pain points

Associating brand with topics audiences

care about

Communicating product benefits with needs

Converting qualified leads to buyers

For customers to see ROI in their purchase



Driving outcomes that enable business growthOur state-of-the-art marketing solutions are an effective, measurable and economical way of targeting the maritime sector, delivering the right message every step of the way.

• We use sophisticated tools to analyse and optimise engagement and conversion providing true insights into program effectiveness.

• Our experienced team of experts ensure your campaign delivers the results to support initiatives, lift response, and drive performance.

Reads article on digital disruption

Registers and attends webinar

debate on blockchain technology

Downloads white paper on mitigating

cyber risk

Attends Lloyd’s List Global Awards to meet partners

and network

Contracts with supplier

Related content Consideration Invite offer Lead nurturing



Powerful marketing solutions for today’s maritime sector

Display advertising (website) Our online advertising solutions are an effective, measurable and economical way of marketing to maritime and shipping audiences.

Display advertising (email bulletins) Lloyd’s List daily and weekly email bulletins drive over 70% of audience traffic to the website.

Rich media advertising (website) Lloyd’s List high impact ad formats are designed to drive engagement and awareness of an advertiser’s brand and messaging.

Print advertising Even in an increasingly digital world, our readers are highly engaged and we have the highest number of C-suite readers in the maritime industry.

Content creation services Lloyd’s List content marketing services provides you with a strategic marketing approach focused on creating and distribution informative, relevant and valuable content to stimulate, educate and influence a clearly defined target audience.

Lead generation & nurture Leverage our engaged audience to promote your content with a customized lead generation campaign tailored to your marketing goals.

StoryScapes / Interactive white papers Turn your thought leadership content or white paper content into a visually-stunning, mobile-friendly web experience that guides readers through your topic in a deeply engaging way.

Native, sponsored content distribution Integrate your high-quality, sponsored content into our site in a manner that matches the form and function of our own editorial content. This gives you the ability to join the conversation with our audience through informative, educational content that also showcases how your products/services solve customers’ pain points.

Research Lloyd’s List provides market research capabilities to help maritime sector clients uncover trends and insights to better understand their target audience, competitive landscape and brand perception in the market.

Direct marketing Engage and activate audiences from the Lloyd’s List proprietary database of global decision makers.

Audience Extension Deepen awareness and increase the frequency in which your targeted audience views your ads to stay top-of-mind by reaching them via display ads across the web and in their Facebook newsfeed.

Lloyd’s List Global Awards Our global awards portfolio includes targeted sponsorships, for an unforgettable sponsored guest experience.

Business briefings / C-suite roundtables Make a lasting impression by sponsoring our Business Briefings or a C-suite roundtable with your current and potential clients in person.

Live webcasts and webinars Our editorial webcasts draw engaged audiences yearlong; sponsored webinars generate leads and align your company with industry experts.

ADVERTISING CONTENT MARKETING DATA

EVENTS



Display advertising (websites)Our online advertising solutions are an effective, measurable and cost effective way of marketing to maritime and shipping audiences.

They can help you promote your business, influence customers and generate leads.

You can also target certain key words, geographical regions and languages.

Track and optimise your campaigns See how well your marketing campaign is doing and optimise it accordingly. Our analytics provide measurements of:

Exposure/impressions Viewability Interactivity/clicks

Email campaigns Audience targeting Bespoke analytics

Unique benefits of online advertising



Display advertising (email bulletins)Our daily and weekly email bulletins drive over 70% of audience traffic to LloydsList.com and provide a very wide and highly-visible brand reach to global maritime and shipping audiences.

They can help you promote your business, influence customers and generate leads.

Daily Briefing Lloyd’s List Daily Briefing offers you access to the people you need to reach and is proved to be highly-effective for direct response campaigns.

Display advertising Email campaigns Bespoke analytics Multiple channels

Unique benefits of email advertising



Rich media advertising (website)Lloyd’s List high-impact ad formats are designed to drive engagement and awareness of an advertiser’s brand and messaging. Using videos, photos, social media and animation, these highly engaging units offer a seamless, attention-grabbing way to tell brand and product stories.

High impact ads have a greater impact on consumers’ likelihood to take an action than standard display ads. Both social network sharing and personal recommendations were between 30-60% higher. (Source: Undertone)

Rich media creative services include: Interactive banners (Filmstrip) Expandable ad units

Audience targeting Bespoke analytics High-quality audience

Multiple channels

Unique benefits of Rich Media



Print advertising Even in an increasingly digital world, print advertising offers unique benefits. Our readers are highly engaged and we have the highest number of C-suite readers in the maritime industry.

Increase your brand exposure, position your messages alongside relevant editorial content, and contribute to your marketing goals with print advertising in our magazines and supplements.

Magazines The Intelligence Lloyd’s List Containers

Supplements Top 100 Most Influential People in Shipping Top 100 Ports

Display advertising Access to Lloyd’s List subscribers

Long shelf life High-quality audience

Unique benefits of print advertising



Content creation services Leverage Lloyd’s List content experts, creative talent and marketing savvy for a powerful advantage in producing informative, relevant and impactful content marketing assets. We write solution-oriented content that resonates with our users:

Content Engagement Centers Articles & blogs Infographics Fact sheets & top 10 cards Case studies & executive interviews White papers & guides Webinars & webinar executive summaries Research reports

Tap into our audience to build brand credibility and stimulate, educate and influence a clearly-defined target audience to drive profitable marketing outcomes. Campaign performance analysis allows us to optimize performance.

Maritime tailored campaigns

Email Campaigns Audience Targeting Bespoke Analytics Multiple Channels Long shelf life

Unique benefits of content marketing

LNG Report: Quarter One

Investment in LNG

LNG Report: Quarter One

Investment in LNG



Lead generation & nurtureTarget, engage and activate our engaged audience of global, B2B decision makers and beyond

Our many lead generation and nurture solutions can be integrated into other Lloyd’s List marketing programs. Each solution is tailored to your goals and built around a multi-channel marketing program. We leverage marketing automation tools for sophisticated behavior-based targeting to support our co-branded campaigns.

We take care of everything for you from promotion on our website, emails to decision makers, featured newsletter placements and social media amplification via posts from our brand’s social channels. Plus, you can add a multi-touch, lead nurture component to drive engagement with multiple pieces of content and further qualify leads for your sales team.

Lead generation & nurture capabilities include: Thought leadership asset syndication Sponsored webinars Webinar lead touch Content Engagement Center



StoryScapes/ Interactive white papers A StoryScape is a visually-stunning, mobile-friendly web page that guides readers through a specific topic in a deeply engaging way.

Go beyond text and bring the message to life with interactive page elements such as animation, compelling images, embedded videos, photo galleries, interactive charts, related assets, and an in-page navigation that allows users to jump to sections of interest or dive deeper into related content.

Interactive white papers Your next white paper can be turned into a StoryScape. An expert editor and creative designer collaborate with you to tell a compelling story around an industry topic that leads to greater engagement with the subject at hand.

Educate on key topics & pain points Gated, to generate leads Increases exposure of related assets Embedded, rich content keeps users progressing through the story Deeper metrics offer insights into audience engagement

Example Campaign: marketing.penton.com/executive-summary/



Native, sponsored content distributionIntegrate your thought-leadership content into the editorial streams of the LloydsList.com website and email newsletters in a manner that matches the look and feel of our own editorial content.

Native sponsored content is highly informative, generates engagement around a market issue or challenge, and allows your business to position itself as a trusted authority on the issues keeping your customers up at night.

Unique benefits of Sponsored Content

Audience targeting

Bespoke analytics

High-quality audience

Multiple channels

SPONSORED



Unique benefits of research

Audience targeting

Bespoke analytics


Multiple channels

ResearchLloyd’s List provides market research capabilities to help maritime sector clients uncover trends and insights to better understand their target audience, competitive landscape and brand perception in the market.

• Develop insightful content assets which are more in tune with the needs of their target audience

• Obtain strategic intelligence on their customers’ buying motivators, brand perceptions and on the viability of new commercial offerings

• Fuel content marketing programs by engaging and nurturing potential buyers in participatory research

Lloyd’s List research capabilities include: Online surveys Online and In-person focus groups Strategic Insights Studies — for brand, industry and/or topic sentiment analysis Data and insight interpretation from Maritime Intelligence analysts



Access to Lloyd’s List subscribers

Bespoke approach to direct marketing

Space to get messages across

Measurable communications

Email c ampaigns

Unique benefits of direct marketing

Direct marketing Our direct marketing services get your key marketing messages directly into our subscribers inboxes and letter boxes via email and post.

Unlike banner ads, your maritime direct marketing campaigns can contain as much information as you like, so you can really showcase your expertise and advantages of your products and services.

Responses are generated using a very clear call to action.

Our direct marketing solution is a cost-effective way to: Build your own target audience Generate leads Measure effectiveness



Access to Lloyd’s List subscribers

Bespoke approach to direct marketing


Measurable communications

Email campaigns

Unique benefits of audience extension

Audience ExtensionTarget niche audiences on sites they visit Lloyd’s List’s audience extension is a hyper-targeted advertising solution that allows us to dramatically increase the reach of your marketing campaigns.

By leveraging your target audience’s demographic and behavioural data, we can present your brand messages to thousands of website in and out of our extensive partner network.

This partner network includes sites such as: LinkedIn, Forbes.com, Economist.com, FT.com,

WSJ.com, Reuters.com, Time.com, NationalGeographic.com, Fortune.com




Display advertising Access to Lloyd’s List subscribers

Email campaigns Multiple channels

Unique benefits of awards Sponsorship

Lloyd’s List Global AwardsLloyd’s List awards are a must attend event in the global maritime industry, hosted in 5 prestigious locations over the world.

Attended by some of the most influential people in the maritime industry, Lloyd’s List awards offer you the opportunity to raise your brand profile alongside specific categories and strengthen relationships with highly engaged senior decision-makers.



Business briefings

C-suite roundtables

Lloyd’s List brings together industry thought-leaders from across the maritime community in market leading panel debate to reflect, discuss, and analyse the trends, challenges and opportunities facing the industry today and in coming years.

We’ll produce and manage a closed invitation only C-suite executive meeting, chaired by a Lloyd’s List expert who will lead a debate on a key topic that is a risk/challenge/threat/opportunity for the maritime sector.




Display advertising Email campaigns

Unique benefits of webinar Sponsorship



Live webcasts and webinars




Display advertising Email campaigns

Unique benefits of webinar Sponsorship

Webcasts Lloyd’s List hosts a monthly series of editorially-led live webcasts. A panel of influential industry thought-leaders, under moderation from leading maritime journalist Richard Clayton, will debate the hottest topics impacting shipping now and the near future globally and regionally.

Registrants can attend the live webcast, and an “on-demand” recording of the webcast will also be made available.

Webinars Webinars are a cost-effective way to generate a large number of leads and align your company with industry experts. Attended by a highly engaged audience of decision-makers, Lloyd’s List webinars provide an interactive platform to convey your thought-leadership on critical market issues, elevate your brand profile and generate leads and website traffic over an extended time period.



Contact [email protected]

Natasha DwyerHead of Events

+44 (0)207 5519175

Arundhati SahaHead of Sales: Asia-Pacific

+65-9088 3628


Documents

Marketing Solutions 2018 - Maritime Intelligence...(websites) Our online advertising solutions are an effective, measurable and cost effective way of marketing to maritime and shipping