Marketing technological innovations:A Collaborative Program between SUNY ESC and TUSUR

State University of New York

Empire State College

Tomsk State University of Control Systems and Radioelectronics (TUSUR), Russia

Marketing technological innovations:A Collaborative Program between SUNY ESC and TUSUR

• Meetings in Prague, Saratoga Springs – 2004• Meeting in Saratoga Springs – Nov 2006• Meetings in Tomsk – Feb 2007• TUSUR

– 14,000 full time students, research intensive (PhD)– Industrial Electronics, Hardware & Software Development– Programs in Toronto, Silicon Valley, Germany– Student incubator (technology park)– Center for Distance Learning (160 locations across Russia)– Government grant to promote innovations (2006-2008).

TUSUR main building, Tomsk, Russia

Marketing technological innovations:Student business incubator in Tomsk

Marketing technological innovations:A Collaborative Program between SUNY ESC and TUSUR

Goals (Tomsk)

• Specialist training in the field of technology transfer and commercialization of technologies

• Preparation of future management coaches for the Tomsk technological park (student business incubator)

• Development of a world class business program leading to a SUNY Bachelor’s degree

• A cost effective double degree program, with a full scale credit transfer (96 credits from TUSUR)

• Subsequent development of a collaborative distance learning program to be promoted in Russia and within the Russian-speaking community in other countries

Marketing technological innovations:A Collaborative Program between SUNY ESC and TUSUR

Goals (CDL ESC)

• Development of International Distance Learning• An organized program, support from TUSUR

(320 credits)• A possibility to continue with CDL TUSUR• Other polytechnic universities interested

(Kharkiv, Ukraine)• A possible model for India• A laboratory (bilingual transitional courses)

Marketing technological innovations: A Collaborative Program between SUNY ESC and TUSUR

Degree: Bachelor of Business (ESC)Concentration: Marketing of Technological Innovations

• Credit transfer: 92 - 96 credits from TUSUR

• ESC courses: 32 - 36 credits– Marketing Management (bilingual transitional course) (AL) Fall 2007

– Business Communications / Educational Planning (AL) Spring 2008

– (bilingual transition course) (AL) Spring 2008

– Accounting I Summer 2008

– International Business (AL) Fall 2008

– Marketing Research (AL) Fall 2008

– Project Management (or New Product Development) (AL) Spring 2009

– Legal Environment of Business in U.S. I Spring 2009

– Marketing Elective (Marketing Strategy, Internet Marketing) Summer 2009

Marketing technological innovations: A Collaborative Program between SUNY ESC and TUSUR

Credit transfer: 96 credits from TUSUR• In Russia, the students are studying full time at TUSUR (5 years)• Most of them will earn degrees in industrial electronics and innovation

management• TUSUR will have to update some of the existing/develop new courses

• Existing TUSUR courses:– Lower level and advanced level Math

– Science (Physics)

– Other Gen Education

– Information Management

– Industrial Electronics

– Ethics

– Innovation Management

• TUSUR courses to develop:– General Education (SUNY requirement)

– Academic Writing (English)

– 1-2 courses in English

• TUSUR courses to update:– Management and Organizations

– Marketing Principles

– Economics

Program StructureRussian Degree Program

(Accredited in Russia)

English as a second language (TOEFL)

SUNY ESC Courses online32 - 36 credits

+ Newly developed TUSUR courses (in Russian and in English)

SUNY ESC Degree

Russian-American program at TUSUR

RussianDegree

Existing courses in TUSUR+

Updated courses in TUSUR

Marketing technological innovations: A Collaborative Program between SUNY ESC and TUSUR

SUNY ESC distance learning courses

• 1-2 courses per term beginning Fall 2007• Fall 2007 – Summer 2009• One-two bilingual transitional “bridging” courses• TOEFL 550 will be needed before matriculation

(after 12 credits with ESC)• Short time faculty visits to Tomsk (September

2007, May-June 2008)• Faculty coordinators in Tomsk and Saratoga.

Marketing technological innovations: A Collaborative Program between SUNY ESC and TUSUR

Major decisions and the timeline

• Contract to be signed (April - May 2007)• Students selected (May 2007)• Students sent to Oxford, UK (July 2007) • Contract pre-paid (May – July 2007)• First “bridging” course developed (May-August 2007)• Student registration (August 2007)• VC to visit Tomsk (September 2007)• Generic degree program developed (September 2007)• “Bridging” course to begin (September 2007)

Marketing technological innovations: A Collaborative Program between SUNY ESC and TUSUR

Bilingual transitional “bridging” course(s)

• Based upon existing CDL course• With additional modules in a language other than

English (LOTE) – in this case, Russian• Cross-cultural component (“What-for” modules)• Skills development component (“How-to”)• Context knowledge component (“Compare it”)• Bilingual instructors and study materials.

BTW. Does Angel understand Cyrillic? Yes! It does!

Marketing technological innovations: A Collaborative Program between SUNY ESC and TUSUR

Possible future developments:• Kharkiv university (Ukraine), 10 participants• A joint online program with TUSUR• “Bridging” bilingual courses

– U.S. Ministry of Education grants? – Other SUNY colleges (Canton)? – Special programs?– Communities and other universities/students – Russian/Slavic Studies? – Courses in other languages (Spanish?).