Marketing Working Session

October 5, 2005

Start: 9 AM PDT / San FranciscoTel.: 1-303-262-0519 / Passcode: 69287

AGENDA

1) Marketing team logistics

2) Collateral

3) Web

4) Events

(SNW call-in at 11 AM PDT)

5) 2006 Planning

Marketing Team• Marketing calls & Meetings

– Calls: Scheduled for once a month in non-meeting months, on Tuesdays at 10 AM PST

– Next calls & meetings:• October 5 F2F in CA with dial-in option• November 1 telecon• December 7 F2F in CA with dial-in option• 2006 Schedule circulated before Nov. 1 call

– Tel: 1-303-262-0519– Passcode: 69287

Collateral

• “FC Speeds & Feeds” brochure– Need intro from Tom– Skip determined Bill’s paper on

“Preferred Physical Implementations of Fibre Channel” would be best as white paper

• “Preferred Physical Implementations of FC”– White paper– Bill able to take it to next step? Or,

volunteers?

Web

• Look & Feel refresh currently in progress

• Will have draft for team to look at in November telecon

• Any early input? Volunteers for early review?

IDF Fall Wrap-Up

IDF Fall Wrap-Up

IDF Fall Wrap-Up

IDF Fall Wrap-Up

• Feedback from team?

IDF Spring 2006

• Kiosk in Storage Community booked

• Try for a class? Volunteers/ideas?• Co-marketing deal again

Storage Visions 2006

• Jan. 6 & 7, Las Vegas

• 1 free pass (Emulex)• No session abstract

submitted • FCIA has lit table too

– Feeds & Speeds Collateral?

– Other ideas?

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Storage World Conferences 2006

• June 20 - 22, Long Beach, CA

• FCIA is offered:– 2 Free Full Conference

Passes– Free booth– Lit rack space– FCIA logo in materials

• New: Fall Event– Sept. 20 - 22, Boston, MA

SNW• October 24 - 27 in Orlando, FL

• FCIA Booth G-24– 12 Companies cooperating in booth & demo– Booth theme: Faster with 4, Fast & Flexible

SNWMarketing Deliverables Deadlines:• Due ASAP: 2 PPT slides for demo presentation to Lisa Kimball,

LSI Logic

• Due 10/7: 50 word company description due to Engenio– Highlighting FC products/etc

– Also due FC product names/words to be listed on participating sign

• Due by 10/7: Need .EPS or .TIFF logo file for companies that did not participate in Spring promotion (Molex, PMC-Sierra, Sierra Logic)

• Due 10/12: Booth graphic proofs to Chris L./Tom H. provided from Engenio

• Due 10/14: PDF layout of Solution Guide to Engenio for bundling with company descriptions, etc.

Logos/files can be sent to:mike.tenhulzen@engenio.com

SNW• Press Activity:

–Qlogic leading press release effort (Steve Sturgeon)

–Company quotes due today!

SNW• Demo hotstage next week at Emulex

– Mark Jones & Jerry Wong leading effort– Shipping info:

Mark JonesEmulex Corp.3333 Susan St.Costa Mesa, Ca. 92626714-885-3469

– Schedule:• Monday: Get organized• Tues./Wed.: Hot-stage demo• No later than Fri.: Ship out demo to FL

Marketing Schema , 2006 Plan

• New Presentation Describing the overall view of Marketing initiatives within the FCIA

• Presentations also for Initiatives within the overall Schema

• Marketing Committee applies resources and budget to promoting Fibre Channel and Initiatives