Marketing Your Home with Team Dollar

The Rawls GroupThe Rawls Group

MARKETING

Be Everywhere… Buyers Search

Your House

Keller Williams Realty


Brenda Dollar Helping Atlanta Families Since 1995

Preparing for a Successful Home Sale


Welcome,

I realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. As your agent, there are several services you can expect me to provide, including:

◆ Accurately pricing your home◆ Enhancing the perceived – and real –value of your home, enabling

you to command a higher asking price◆ Providing unmatched marketing including photography, video,

social media and over 400 property websites ◆ Securing a qualified buyer with your specific time frame◆ Helping you avoid the two main reasons sales fall apart…

• Low lender’s appraisals• Problems with the home inspection

Regardless of the price of your home, when you hire me as your Realtor,both you and your home will be prepared for a successful sale.

Warmest Regards,

Brenda

Brenda DollarReal Estate ProfessionalKeller Williams Realty


About BrendaBrenda Dollar has been a respected member of the Atlanta real estate industry since 1995. After over $128.2 million in successful sales, her track record remains spotless. A record she attributes to always placing her clients’ interest ahead of her own, providing attentive one-on-one service and knowing the contracts and procedures extremely well.

Brenda’s real estate career includes managing new construction builder sites for 13 years, educating buyers and sellers through the buying and selling of residential properties throughout Metro Atlanta.

Brenda loves helping people, she is very patient and will give you her full attention when she is working with you. Brenda will be with you from Contract to Close and Beyond…



How Homes SellUNDERSTANDING HOW BUYERS EVALUATE HOUSES

The marketing I will do to promote your home has only one purpose, to increase awareness among potential buyers leading to in-person showings.

Once buyers reach your front door, the job of marketing is over.

Your home must now compete with other houses in two areas;Features and Price.

If your home has more features that appeal to buyers – or your house is priced lowerThan comparable homes – your house will stand out as the better value.

Conversely, if your house lacks the features that potential buyers desire, your only option is to compete on price.

To be effective, your home should stand out as one of the top two to three best values in your immediate market place


Brenda’s track record of successIN MY 20 YEARS OF REAL ESTATE SALES, I HAVE HELPED OVER 1000 ATLANTA

FAMILIES ACHIEVE A SUCCESSFUL SALE OF THEIR HOME. MY CAREER SALES EXCEED $128.2 MILLION.


Factors that Influence Market Value

✓ Supply and Demand✓ Economic Conditions✓ Asking and Selling Prices of Competing Homes✓ Your Home's Condition✓ Buyers Perception of Your Home

PRICING YOUR HOUSE FOR A SUCCESSFUL SALE

Factors with Little or No Influence on Market Value

✓ The Price the Seller Paid for the House✓ The Seller’s Expected Net Proceeds✓ The Amount Spent on Improvements

Pricing your home accurately is the most effective way to ensure a successful sale.Allow me to repeat that – Pricing your home accurately is the most effective way to ensure a successful sale.

No amount of marketing can sell an overpriced home.

Many sellers are tempted to list their house with the agent who quotes the highest price.

Please keep in mind, the agent, doesn’t set the price, the seller doesn’t set the price – the market will set the price, or value for your home.

Price


PricePROFESSIONAL APPRAISAL

The most effective method of pricing your home is to have a professional appraisal. When you list – and close – your home with me, I’ll pay for a pre-listing appraisal by one of Atlanta’s most respected appraisal firms.

Benefits of having a professional appraisal:

◆ You receive an unbiased third party opinion of the market value of your home by a trained professional.

◆ You are positioned to quickly recognize and respond to a market offer.

◆ You are positioned to effectively challenge a low lender’s appraisal of your home, maintaining your higher contract price. A lender will consider a well-known appraisers valuation – they will not consider an estimate provided by a real estate agent.

◆ You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher price than can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical first several weeks on the market.


ConditionPREPARING YOUR HOUSE FOR A SUCCESSFUL SALE

With the typical agent, you only discover potential deal-killing repairs after you are already under contract – when the buyer hires a house inspector to scrutinize every aspect of your house.

When you list – and close – your home with me, I’ll pay for a pre-listing inspection by one of Atlanta’s most experienced and respected, inspection firms.

Discovering and repairing problems early in the marketing process places you in control, eliminating the stress of making repairs on the buyer’s schedule. Having your house in move-in condition also helps you avoid delays to closing and demonstrates to buyers, agents and the buyer’s house inspector that your house has been very well maintained. We want buyers to focus on how they live in your house – not what they would have to repair.

Additionally, your house will stand out from the competition as a better value and command a higher price.

I will also recommend trustworthy, professional contractors to address any repairs that are needed. The extent that these repairs are made will directly affect your listing price. You have the ability to command a higher asking price and substantiate it, when your home is in top condition.


ConditionHOME STAGING

Once we have had your home inspected and made the necessary repairs (if any) we will focus on presentation. You will only get one opportunity to make a positive first impression with a potential buyer. Recognize and accept your HOME has become a HOUSE. It is now a PRODUCT FOR SALE and: It must COMPETE in the marketplace for a buyer. It must APPEAL to the largest number of buyers. It must be prepared and showcased to OUTSHINE your competition and excite Buyers.

Staging Matters

Eliminating excess clutter and furniture makes rooms appear larger, more inviting. Staging is positioning the house to appeal to the psychological needs of buyer by creating a series of impressions that build an emotional connection to help buyers imagine living in the house.


HOUSE WARRANTY

Condition

A house warranty is a one year residential service contract that provides repair or replacement coverage for the major operating systems and appliance in a house that fail due to normal wear and tear. This can be a big selling item to buyers knowing that their new house will be covered.

When you list –and close – your house with me, I will pay for an Old Republic Home Protection Company warranty for your buyer.

By advertising a comprehensive warranty for your house, we increase buyer confidence in your house and set you apart from the competition.


MarketingMARKETING YOUR HOUSE FOR A SUCCESSFUL SALE

Your house is now priced accurately and looks great.

Let’s show it off!

The marketing of your house will reflect an established history of how buyers search for and purchase houses.

◆ 95% of buyers use the internet during their house search.

◆ 85% of all house sales in Metro Atlanta are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your house. As a result, marketing to Realtors is our most productive activity.

◆ The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.


QUALITY PHOTOGRAPHY

Marketing

After your house is staged, I will have your house photographed to show off its beauty.

With 95% of buyers using the internet to search for houses, quality photography is essential to any comprehensive marketing plan.

More people will view your house online than will ever visit it personally. Getting, and holding, their attention online with quality photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with good photography to be worth, on average, 12% more than the actual price.”

The Wall Street Journal


MarketingINTERNET MARKETING

Your house will be prominently featured with a showcase on Realtor.com, the top real estate website in the nation.

Features of your showcase listing include:

✓ Up to 25 oversized photos✓ High-definition video tour✓ Detailed description of your house✓ Open house notices✓ Lead generation forms for potential

buyers


Today's Most Important Marketplace

THE INTERNET

▪ In 2014, 92% of home buyers use the internet to search for homes

▪ In 2014, 50% of home buyers use mobile website or application to search for homes

43%


43%

The Internet I will place your house on 500 of the world’s leading real estate websites for unmatched exposure. Here are just a few of the sites where your house will be found…

http://www.gamls.com/index.cfm


The Internet

MyPersonal Web Site

43%

www.brendadollar.com

Marketing


Your house will be featured on our Keller Williams website where it can be seen by thousands of daily visitors.

Your house is also directly accessible by more than 600 Leading Real Estate Companies of the World affiliates with offices across the country and around the world.

Additionally, all open houses are promoted on our website, increasing the exposure of your house.

MarketingINTERNET MARKETING


SOCIAL MEDIA MARKETING

Your house will also be marketed extensively on Facebook, the world’s leading social media site. I will market your house using several proven approaches, including highly targeted ads, video, photos and more. Facebook represents an opportunity to reach tens of thousands of local Atlanta resident on a site where they already spend a lot of time.

Visit my Facebook business page:www.facebook.

com/brendadollarandassociates

Marketing

Update Profile PictureHomes by Brenda Dollar & AssociatesReal Estate Agent

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Marketing DIRECT MARKETING

I mail hundreds of postcards each month to area residents ..…Your house will be featured on at least two of these mailings, increasing awareness among potential buyers.


MarketingFinding Buyers Through the Real Estate

Community

FMLS First Multiple Listing Service

GAMLSGeorgia Multiple Listing Service

Over 27,000 Agent Members

2800 Offices throughout Georgia


Yard Signs, and Flyers

9%

Marketing


Connecting 24/7 to Your Buyers

10%

Interactive Voice Response System (IVS)

• Provides Information to Buyers 24 Hours a Day, 7 Days a Week

• Captures and Reports Buyer Information to Agent

• Each Inquiry is Followed-up With a Personal Phone Call

Marketing


Keller Williams Realty is the only company that gives its agents a FREE app allowing customers access to search more than 4 million homes.

Potential buyers will be able to search from the convenience of their cell phones to locate your house.

The FREE app can be downloaded onto your phone, tablet or computer.

Marketing

My Agent Code KW274FWHK


MarketingINTERACTIVE MOBILE MARKETING

I will create a custom mobile website for your house that can be accessed from any smartphone, replacing the need for paper flyers.

There are numerous advantages for you:

▪ Potential buyers are able to immediately access a detailed description of your house, along with beautiful photos and video. We can also make useful documents available such as your Seller’s Disclosure, Inspection Report and more.

▪ Unlike paper flyers, I receive an immediate notification with potential buyer’s cell phone number, allowing me to follow up while the prospective buyer is still in your neighborhood. With a paper flyer you have to wait until they call us – if they ever do.

▪ This technology is the flyer box that is never empty. Nothing is more frustrating to potential buyers- and- sellers than an empty flyer box.


Your house will not only be marketed through universal channels such as the Internet, print advertising, Multiple Listing Services and signage. I will also market internally to our highly collaborative Keller Williams sales force of agentsEach with their own connections that forms a rich source of prospects, buyers and referrals.

This “market within a market” results in the most efficient transaction environment in Atlanta real estate. In fact, Keller Williams agents sells more of their own listings than any other company.

A MARKET WITHIN A MARKET

Marketing


• The Keller Williams culture of cooperation and our profit sharing model contribute to cross-promotion of our listings among company agents and offices resulting in greater listings exposure for our customers

Keller Williams Sells More of Their Own Listings


Today everyone is on the Go so real estate agents have to be mobile.

With eEdge on the Go, I am able to immediately responding to potential buyer leads and staying in touch with my Sellers wherever I am.

I can receive and accept offers on the spot. All the necessary documentation is available on eEdge, and buyers can submit complete offers. Approve documentation wherever you are. With e Edge, all review and signatures can be completed and submitted online, when and where it’s convenient for you and I.

Being on top of things has never been more convenient. It’s all the tools I’ve integrated into my business that have have access to in the palm of my hands.

PAPERLESS


Our eEdge ONLINE Paperless Transaction Keeps YOU in the LOOP!• The traditional paper trail is online. All parties can collaborate in one space. • No more smudged contracts, illegible handwriting, over faxed or lost documents. • Every change, initial, signature is stored and available for up to 7 years.• Negotiations and moving process can continue even when you are out of town.• Negotiations and closing happen faster. No meeting in person or travel is required. • Same confidentiality and security level as online banking and tax filing.

Whether About Town, Across Town, or Out of Town

A Pen and Paper Process is Available If Preferred

PAPERLESS


• Keller Williams Realty became the NUMBER 1 real estate company in the Atlanta Metro area during 2010, increasing that lead through 3Q 2014

Partner With anAtlanta Market Leader


I am proud to be with the largest real estate franchise in

North America*

*Based upon publicly available agent count figures for North America as of September 9, 2013


SERVICEWHAT ELSE YOU CAN EXPECT FROM ME

In addition to the services we’ve covered, you can expect me to provide the following:

• Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am present for every showing to ensure your house is presented properly and to gather valuable feedback.

• Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing houses, sales and how we should re-position your property to remain competitive.

• Assistance negotiating offers and preparing contracts.

• Attending the closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.


If you choose to hire me you will sell your house for the most money, in the fastest time and simplest way because I use proven marketing methods and I have a vast network.

List your house with me and Keller Williams the #1 company, have me place your home in over 350 websites to get it maximum exposure. Or you could place your house with a weak agent who places it in MLS and hopes for a sale….

THE CHOICE IS YOURS

Thank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to meeting with you and helping you achieve a successful sale.

THANK YOU

Brenda Dollar, ABR, CRS, SFRAssociate Broker/RealtorKeller Williams Realty3800 Camp Creek PkwyAtlanta, GA 30331

Office: 404-564-99640Cell: 678-300-4855Email: [email protected]

Website: www.brendadollar.com

Documents

Marketing Your Home with Team Dollar