If you’re looking to spread the word

about a new product, finding the proper

audience is a great first step. Put

together a case study summarizing your

ideal target customer, including their

interests, characteristics, and buying

trends. Understanding your customer’s

perspective will help you tap into their

core values for better communication.

Determining the right audience will also

help clarify other marketing decisions,

from designing a logo to ordering custom

labels online.

Sometimes finding the perfect

name for your new product

can be the hardest part. Try

making a list of adjectives that

best describe the product,

then hone in on specific words

or phrases that stand out. Try

to pick a name that’s catchy

and memorable, especially if

you’re planning to market

directly to consumers.

After you’ve decided on a name, promote your product with a logo that does all

the talking. Work with a trained graphic designer to create a logo that is:

• Unique to your business

• Effective, in color or black and white

• Simple yet eye-catching

• Scalable (meaning it can be used at different sizes without loss of quality)

Once your product is ready to be

packaged, remember that its container or

label is the first thing a potential customer

will see. Be sure to have your logo

prominently displayed, and all the

necessary product info included. Not only

can the right packaging make your product

stand out, it can also:

• Protect from breakage or spills

• Share customer testimonials

• Convey product benefits

• List safety warnings

• Include manufacturer info

When you’ve developed the

look and feel of your product,

the next step is to put together

a written marketing plan. This

document will serve as a

playbook for future marketing

and press decisions, including

key messages, goals, and an

overview of competitors. If you

need help getting started,

there are many online

resources to help create the

perfect marketing plan.

In your communications plan,

make sure you include a list of

short- and long-term goals to

meet with the launch of your

product. Some ideas include:

• Advertisers to contact for

future partnerships

• Benchmarks for sales

teams

• A list of distributors to

stock your product

Building your brand’s social

media presence is often the

easiest and most inexpensive

way to get a head start on

marketing. Create a simple

website and e-store for

consumers to access. This

will help increase exposure

to your brand, which will

open up more options for

distribution and sales.

After you’ve established

your online presence, you

can start pursuing

distribution through third-

party retailers. Start first

with small, independent

outlets. Over time, as your

brand continues to grow,

you can consider larger

distribution, including

chains and big-box

retailers.

Bay Tech Label, Inc. offers custom printed labels and tags for a variety of industries,

including Pharmaceutical, Nutraceutical, and Food & Beverage. With complete in-house

design capabilities, plus an eye for the latest trends in tags and embossing, our staff will

keep your packaging ahead of the curve.

For more information, visit www.baytechlabel.com or call 1-800-229-8321.