Oh I bet you know how it feels:

You finished your product, put it for the

world to see and first users slowly begin

signing up for it.

BUT YOU NEED MORE!

MUCH MORE!

ACTUALLY… EVEN MORE

THAN THAT!

But it’s tough since hardly anyone

knows about your product …

DOH!

CONTENT

MARKETING

TO THE

RESCUE

I’m sure you’ve heard this before:“ I f you want to at t ract users to your

product , you need to publ ish REALLY

usefu l content . ”

So what content should you create

(and where to post it) to get users

swarm to your app?

This!

#1 A Mammoth Blog Post

#1 A Mammoth Blog Post

Examples:

Neuromarketing Post -

Coschedule

List Building Tips - Backlinko

Where to post:

Your site (and promote the h*ll

out of it)

#2 Influencer Roundup

#2 Influencer Roundup

Examples:

Scarriest SEO Stories Roundup -

Ahrefs

The Value of SEO Roundup -

SERPs

Where to post:

Your site (and promote the h*ll

out of it)

#3 Expert Interview

#3 Expert Interview

Examples:

Paddy Moogan Interview

Julie Joyce Interview

Where to post:

Your Site

#4 Free Resource

#4 Free Resource

Examples:

Linking Outside the Box -

BuzzStream

Where to post:

Make it downloadable from your

site

#5 Slideshare Presentation

#5 Slideshare Presentation

Examples:

Legal and Ethical Aspects of

Blogging – SEMrush

Using Contests to Build Links -

SERPs

Where to post:

Slideshare.net

#6 Email Course

#6 Email Course

Examples:

Double Your Traffic in 30 Days

Course - QuickSprout

Where to post:

Offer it to visitors on your site via

popup and sidebar banner.

#7 Guest Post

#7 Guest Post

Examples:

Leo Widrich Post

Where to post:

Offer it to visitors on your site via

popup and sidebar banner.

#8 Landing Page

#8 Landing Page

Examples:

Less Accounting Landing Page

Where to post:

Offer it to visitors on your site via

popup and sidebar banner.

#9 Webinar

#9 Webinar

Examples:

Wordstream & Buzzsumo

Webinar

Where to post:

Announce on your site and social

media, provide link to the webinar

on your site and the same with

recap.

#10 The Ultimate Guide

#10 The Ultimate Guide

Examples:

Backlinko’s Guide to Keyword

Research

Quicksprout’s Guide to Content

Markerting

Where to post:

Your Site.

#11 Case Study

#11 Case Study

Examples:

The Guestographic Case Study -

Backlinko

Where to post:

Your Site.

#12 Udemy Course

#12 Udemy Course

Examples:

SimplyMeasured’s Course

Where to post:

Udemy.com

#13 Infographic

#13 Infographic

Examples:

Kissmetrics’ Infographics

Where to post:

Your site but reach out to other

sites in your industry notifying

them about it.

#14 Meme / Animated Gif

#14 Meme / Animated Gif

Examples:

Hubspot Memes

Where to post:

Your blog and various social

media sites.

#15 Niche Specific Blog Posts

#15 Niche Specific Blog Post

Examples:

Quicksprout Blog

AdEspresso Blog

Where to post:

Your blog and various social

media sites.

So now….

Do you want to unlock the power of

content marketing for your SaaS product?

Do you want to unlock the power of

content marketing for your SaaS product?

*Yes!*

Get in touch and I’ll help you create content

that will get users swarm to your product.

Pawel Grabowski – The SaaS Copywriter &

Content Marketing Consultant

Smashing Copy - http://smashingcopy.com

Image Credits:

Slide 7: https://www.flickr.com/photos/helga/2450891473/

Slide 8: https://www.flickr.com/photos/han_shot_first/14783967693/

Slide 9: https://www.flickr.com/photos/bestrated1/148095169/

Slide 11: https://www.flickr.com/photos/yamagatacamille/3946004755/

Slide 12: https://www.flickr.com/photos/pareeerica/4011014388/

Thank you.