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Marks & Spencer

By:

Jyoti Mungase

Rohit Naik

Bhagyashri Patil

Pallavi Pawar

Sumit Pingat

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Marketing Management

Promotional Scheme

Newsletters, SMS, internet, etc.

End of season sale- Jan & July

Discounts by company

Additional discounts by franchisee

Free Gifts Offers -Like buy 2 get 1

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PRODUCT

7 Ps OF MARKETING

PRICE

PLACE

PROMOTION

PROCESS

PHYSICAL EVIDENCE

PEOPLE

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Finance Management

No Separate Finance Manager

Transactions done on Daily Basis

Head Office Informed Through e-mails

Monthly Auditing done in

Coordination with Head Office

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Human Resource Management

Centralized Recruitment Procedure

Criteriasy Sales Person Graduate

y Assistant Manager Graduate + Diploma inRetail Marketing

y Manager - MBA + Courses in RetailMarketing

y Experience mandatory

y Must have good Communication skills andhygene

y Should treat Customers with Respect

Training -Books are provided

Planning to execute Reward functions in future

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Management Information

Systems Software SAP installed by Head

Office Executives

Server placed at Head Office alsoprovides services

Hardware computer, Printer, billing

machine, etc.

E-Commerce Concept used

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Materials And Logistics

Management For Remaining Stock- Discount by

Company upto 30%

Extra Discount given by Franchise

Purchase order maintained on Excel

sheet

Ratio= 1 : 2 : 2 : 1: 1

S: M : L : XL: XXL Transportation Cost paid by the

company

Franchise responsible for the Defective

Stock

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Research Methodology

Performance Evaluation = Total No. of bills

No. of cutomers walking

Watchmen keeps record of number of visitors Generally Youth are the visitors

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Economic Environment and

Environmental Management Plastic Carry bags Planning to switch to Paper bags

VAT= 4% on each product including

MRP

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Conclusion

They are not using Eco-Friendly

measures

Management Principles Rarely Followed

No performance appraisal is given to the

Employees

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THANK YOU!!!THANK YOU!!!