Industry 5Firm IMarkstrat SimulationStrategyConsidering the base
which SIRO and SIBI had, we concentrated on volumes.Make products
focusing on the target customer requirements by investing on R
& D when and where needed.Invest in segments which are more
profitable. Introducing SIKA for Pros and VITA in the Vodite
Market. Growth of the Industry
By VolumeBy ValueMovement of Stock Price Index of firms in the
industry
Pricing in the Industry
Firm I JourneySonite Market: Shift on focus from Singles and
Others market(Singles & Others through SIBI and SIRO) to
Professionals and High Earners by SIKAReason for fall in SIRO and
SIBI: Failed Phase 1 R&D and insufficient budgets to improve
SIBI and SIRO later on.Vodite Market: Focus on Early adopters. Led
to 24.3% market share in the vodite market at end of period 7
CompetitionFirmBuffsSinglesProsHiEarnersOthersASALESAMAESELFSEALSEMISECKISIKAOSONOSOSOSOLDSONEUSULISUPRFirmInnovsAdoptersFollowersAVAVAVAVAVAVAEVETOVETOIVITAVITAVITAOUVULFSonite
MarketVodite MarketSIBIR & D was not upto the mark to match the
target segment customer expectations.Withdrawn Period 6
onwards.
SIROR & D was not upto the mark to match the target segment
customer expectations.Withdrawn Period 6 onwards.
SIKAIn terms of market share [Volume and Retail Sales], SIKA is
amongst the top 3 in the targeted segment Pros
VITAMarket Share [Volume and Retail Sales]: 2nd Rank in overall
Vodite Market
Going ConcernFocus VITA on Adopters and followers for the next
period.Modify VITA to reduce the base cost to concentrate on
Followers with a lower price.Keep other features the same.Keep a
close watch on the decline in the Pros and HiEarners Segment for
SIKA and produce accordingly.
MistakesSetting The Correct Price and Forecasting to have
maximum contribution margin.Incorrect interpretation of Market
Research Reports.R & D Projects were not upto the mark.Heavy
Sales Force recruited at the start of the Simulation itself to go
for mass market.
LearningDesign products as per the customer
requirements.Importance of Pricing by the first mover.Proper
Interpretation of Research Reports.
