The Peabody Hotel • Memphis Cook Convention Center

Presented byMetropolitan Memphis Hotel & Lodging Association • Pinkowski & Company

Southern Lodging

Summit @ MemphisAugust 23 & 24, 2011

Marlene Colucci Chad CrandellJan Freitag Isaac Collazo Jerry Cataldo

Jeff Higley Chris Jackson Sandee Swearingen

Jerry Stafford Justin Holmerud

Warren Fields David Pepper

Peter Yesawich

Ted Raynor

Denise Carpenter

MMHLAMMHLAMetropolitan Memphis Hotel & Lodging Association

August 24, 2011

Welcome to the 9th Annual Southern Lodging Summit @ Memphis! Each year our association joins with Pinkowski & Company to present the annual Southern Lodging Summit. This year’s line-up of our indus-try’s top professionals will give you some insight into “this crazy cycle” of hospitality that we are trying to survive. We all have experienced the effects of the financial downturn of the market, and have numerous questions, primarily—where are we going from here. Our speakers this year include a wide variety of the best professionals to discuss, plan, predict, and share their wealth of knowledge with you, and hopefully, give you some ideas to stay ahead of the curve.

The MMHLA Board of Directors and I would like to express our appreciation for your attendance this year. We understand that times have changed, and everyone is working not only smarter, but harder! One of the things that I cherish most is—my time. So a double thanks to each attendee for taking time from your busy schedules to spend a day with us.

Not enough can be said about our Sponsors! Each and every one is committed to our industry and I ask you, to not only thank the Sponsors when you see them, but to SUPPORT the Sponsors in your business needs. I would also like to thank the Board members and Planning Committee for sponsoring and coordinating this great event. Thank you especially to Chuck Pinkowski, Gloria McCollum, David Pear, and Marty Boscaccy of Pinkowski & Company. Many thanks also to MMHLA’s Executive Director, Peggy Callahan. They do a great job every year planning, organizing, and working the Summit. Each year many hours go into the preparation for this event. Please be sure to respond to the Summit Survey, which should be coming to you next week. Your input helps insure the quality of our program, and gives us guidance for improvements for the next year’s Summit.

So sit back, relax and enjoy the Summit, and thank you for being here and helping make the 9th Annual Southern Lodging Summit @ Memphis a big success!

Sincerely,

Mary E. Calorio, CHA

MMHLA President, Elvis Presley’s Heartbreak Hotel, GM

PINKOWSKI & COMPANY Hospitality Consulting 6829 East Ridge Cove, Suite 201 Memphis, TN 38120T 901.684.1080 F 901.754.8120 www.pinkowskicompany.com

August 24, 2011

WELCOME TO ALL OUR FRIENDS OF THE SUMMIT!

Pinkowski & Company is delighted you are able to join us for our 9th Annual Southern Lodging Summit @ Memphis. Each year our goal is to provide a venue for you to learn from our speak-ers, mingle with your peers, take home something of value to improve your business, and network with professionals representing many distinctive areas of expertise in the most exciting industry to be a part of - HOSPITALITY! Our Summit is a great size to be able to move around and visit with all the people you want to connect with while you are here.

Today we are selling more room nights than we have ever sold in the past – but we still struggle with profitability. New development still is at a slow pace compared to 2006 and 2007. Financ-ing is a challenge and lenders are expecting more equity than ever before, making projects more difficult to put together. For those existing owners and operators, I guess that’s a good thing since the slower growth in supply will help the existing hotels capture the new growth in demand. Rev-Par increases are attributed more to increased occupancy with moderate growth in ADR. Trends in the hotel industry are changing rapidly. New consumers are demanding new concepts and services. The way we are selling room nights also is changing at lightning speed.

Our assemblage of speakers will be addressing all of these issues and more. Please take the op-portunity to ask questions during all the sessions. The collective knowledge of those on our pro-gram today is incredible - take advantage of this opportunity. The flash drive you received when you registered has all the bios of our speakers, a list of attendees and all of our sponsors. Check it out when you get a chance and support our sponsors through your businesses.

Be sure to respond to the Summit Survey you will receive in the next week or so. We want to include your input for next year’s Summit. Mark your calendar with the dates for next year – August 21 and 22, 2012. Today - be ready to listen and learn from the best folks in our industry. Thanks for being here and helping to make our 9th Annual Lodging Industry Summit @ Memphis a success!

Chuck Pinkowski Gloria McCollum David Pear Marty Boscaccy

Thank you for attending the Southern Lodging Summit @ Memphis. It is our hope you find it to be an interesting, informative, useful, thought-provoking, cutting-edge and - did we say useful? - even entertaining experience. It is also our fervent wish to, every year, make our presentation better.

To that end, we need your input.

Please look for the Lodging Industry Summit Survey which will be e-mailed to you shortly after this conference, and please take the time to fill it out and return it. We promise to use your comments, suggestions and observations to make the Southern Lodging Summit @ Memphis better and better every year!

METROPOLITAN MEMPHIS HOTEL & LODGING ASSOCIATIONand

PINKOWSKI & COMPANY

LODGING INDUSTRY SUMMIT SURVEY

PLANNING COMMITTEE MEMBERS

ChairmanChuck PinkowskiOwnerPinkowski & Company

MMHLA PresidentMary CalorioGeneral ManagerElvis Presley’s Heartbreak Hotel

Marty BoscaccyConsultantPinkowski & Company

Doug BrowneGeneral ManagerPeabody Hotel

Peggy CallahanExecutive DirectorMetropolitan Memphis Hotel & Lodging Association

Chris DalySenior Vice PresidentDaly Gray Public Relations

William EdmundsonPresident & CEO Abby Office Centers, Houston, TX

AnneMarie FamaletteGeneral ManagerCourtyard by Marriott Collierville

Tony GoebelGeneral ManagerMemphis Marriott Downtown

Jeff HigleyEditorHotelNewsNow/STR Global

Pierre LandaicheGeneral ManagerMemphis Cook Convention Center

Glenn MaloneChief Operating OfficerSenate Hospitality Group

Gloria McCollumConsultantPinkowski & Company

David PearConsultantPinkowski & Company

John RuckerOwner & PublisherKey Magazine

Wayne TaborGeneral ManagerHoliday Inn Select Downtown

Carrie TurnerDirector of Sales & MarketingNolan’s Audio Visual

W. Terry Umbreit, Ph.D.Director and IHG Chair of ExcellenceKemmons Wilson School of Hospitality and Resort Management

Rick ZurburgOwnerRA Zurburg & Associates Hospitality Training, Leadership Development & Coaching

Presented by:Metropolitan Memphis Hotel & Lodging Association and Pinkowski & Company

TUESDAY & WEDNESDAY - AUGUST 23 & 24, 2011TUESDAY 8/2312:00 PM LUNCH WITH THE SPEAKERS AT THE RENDEZVOUS SPONSORED by: HotelNewsNow.com2:00 PM HOSPITALITY SUITE – JACKSON ROOM (3RD FLOOR), PEABODY HOTEL SPONSORED by: AHLA, TnHLA and MMHLA 5:00PM MARCH OF THE DUCKS – PEABODY, SPECIAL GUEST DUCK MASTER6:00PM MMH&LA PAC COCKTAIL RECEPTION AND DINNER AT THE PEABODY Cocktail Reception SPONSORED by: InterContinental Hotel Group Dinner SPONSORED by: Choice Hotels International WEDNESDAY 8/24- MEMPHIS COOK CONVENTION CENTER7:30AM REGISTRATION & CONTINENTAL BREAKFAST Breakfast SPONSORED by: US FoodService 8:00AM INTRODUCTION & WELCOME Mary Calorio – General Manager, EP Heartbreak Hotel and President MMHLA Chuck Pinkowski – Pinkowski & Company8:15AM TOURISM IN MEMPHIS Mayor AC Wharton – City of Memphis, Tennessee8:35AM AHLA UPDATE Marlene Colucci – Executive Vice President for Public Policy AH&LA, Washington, DC9:20AM STR PRESENTATION OF INDUSTRY TRENDS Jan Freitag – Vice President Global Development, Smith Travel Research, Hendersonville, TN 10:05AM COFFEE BREAK SPONSORED by: Marriott International10:35AM PRESIDENTS’ PANEL Moderator – Isaac Collazo – Vice President of Performance Strategy and Planning, InterContinental Hotels Group, Atlanta, GA

Panelists – Jerry Cataldo – Hostmark Hospitality, Chicago, IL Chad Crandell – Capital Hotel Management, Beverly, MA

Warren Fields – Pyramid Advisors, Boston, MA David Pepper – Choice Hotels International, Silver Spring, MD11:45AM LUNCHEON IN THE CANNON CENTER SPONSORED by: Hilton Worldwide12:45PM KEYNOTE SPEAKER Introduction by Denise Carpenter, Senior Director of Franchise Development, Hilton Worldwide, Memphis, TN Speaker: Peter Yesawich – Chairman & CEO, YPartnership, Orlando, FL1:15PM SOCIAL MEDIA 2.0 Moderator – Jeff Higley – Editor, HotelNewsNow/STR Global, Westlake, OH

Panelists – Ted Raynor – Attorney, Burch Porter & Johnson, Memphis, TN Chris Jackson – Vice President, GCommerce, Park City, UT Justin Holmerud – Field Marketing Social Media, Mobile & Video Manager, Starwood Hotels & Resorts, Seattle, WA Sandee Swearingen – TIG Global /MICROS e-Commerce Services, Chevy Chase, MD Jerry Stafford – Regional Director of Revenue Management, Davidson Hotels & Resorts, Memphis, TN

2:45PM WRAP UP, CASH GIVEAWAY AND CLOSING REMARKS Cash Giveaway – Sponsored by: Elvis Presley Enterprises, Memphis, TN Mary Calorio – General Manager, EP Heartbreak Hotel and President MMHLA2:50PM ADJOURN

Thank You To All Our Sponsors!

SPONSORS

Thank You To Our Lunch With The Speakers Sponsor

Thank You To Our Hospitality Suite Sponsors

SPONSORS

Thank You To Our Cocktail Reception Sponsor

Thank You To Our Dinner Sponsors

Thank You To Our Breakfast Sponsor

SPONSORS

Thank You to Our Lunch Sponsor

Thank You To Our Name Tags Sponsor

Thank You To Our Break Sponsor

Marr io t t In ternat ional

SPONSORS

Thank You To Our Flash Drives/Printing Sponsor

Thank You To Our Luncheon Door Prize Sponsor

Thank You To Our Speaker Gifts Sponsor

SPONSORS

Thank You To Our In Kind Dinner Sponsor

Thank You To Our In Kind Ice Sculptures Sponsor

Thank You To Our Exclusive Audio Visual Partner

SPONSORS

Thank You To Our In Kind Stage Sponsor

Thank You To Our Facility Sponsor

Thank You To Our Supporters Of The Summit Sponsor

SPONSORS

Thank You To Our Supporters Of The Summit Sponsor

Thank You To Our Friends of the Summit

Thank You To Our Friends of the Summit

Thank You To Our Lunch With The Speakers Sponsor

SPONSORS

Thank You! To Our Hotel PartnersDoubletree By Hilton Downtown

Hampton Inn & Suites @ Beale StreetHoliday Inn Select Downtown

Madison HotelMemphis Marriott Downtown

Peabody HotelResidence Inn Downtown

Westin Beale Street

Thank You To Our Media Sponsors

SPEAKERS, MODERATORS & PANELISTSAH&LA Update

Marlene Colucci Executive Vice President for Public Policy, AHLA, Washington, DC

Marlene M. Colucci serves as executive vice president of public policy for the American Hotel & Lodg-ing Association (AH&LA). Ms. Colucci is responsible for setting the policy agenda and implementing the lobbying efforts of the association, providing guidance on all legislative and regulatory matters impacting AH&LA members, and directing the association’s political activity. In addition, she works directly with Members of Congress and the administration to promote travel and tourism as an industry.

Ms. Colucci brings strong credentials and expertise to AH&LA. Before coming to the association, Colucci served as a special assistant to President George W. Bush in the Office of Domestic Policy. In that capacity, she coordinated all labor, transportation and postal reform policy initiatives for the White House. Prior to that, she was appointed by the President to serve at the U.S. Department of Labor in Washington, D.C., as both the deputy assistant secretary in the Office of Congressional and Intergovernmental Affairs and as coun-sel to the Deputy Secretary of Labor. From 1990 to 2002, Colucci served as senior counsel to the law firm of Akin, Gump, Strauss, Hauer & Feld, LLP in Washington, D.C., where she advised clients on a wide range of policy matters and frequently spoke to groups regarding the importance of grass roots advocacy.

A native of California, Ms. Colucci holds a bachelor’s degree from the University of California, Los An-geles (UCLA); and a law degree from the Georgetown University Law Center in Washington, D.C. She is a member of the California and the District of Columbia Bar Associations. Ms. Colucci enjoys art, music, and travel. She also spends time working with an organization she founded to promote women in public policy. Her husband Steve and she reside in northern Virginia.

Jan FreitagVice President, Global Marketing, Smith Travel Research, Hendersonville, TN

SPEAKERS, MODERATORS & PANELISTSSTR Presentation of Industry Trends

Mr. Jan Freitag is the Vice President, Global Development at Smith Travel Research (STR), the recognized leader in lodging industry benchmarking services. In his capacity Mr. Freitag is a frequent public speaker and is quoted in trade publications and the general news media such as The Wall Street Journal, New York Times, Associated Press, Reuters, Forbes, etc. He also writes a monthly column for Lodging Magazine, the official magazine of the AH&LA.

At STR he oversees a variety of projects, all charged with the accumulation and interpretation of global lodging data.

Prior to joining STR, Mr. Freitag was the Director of Content Integrity at hotelreports.com in upstate New York and a hospitality consultant with Ernst & Young in Phoenix.

Mr. Freitag holds a Bachelor Degree, with distinction, from the School of Hotel Administration, Cornell University, and received his Executive MBA, with honors, from Vanderbilt University. Mr. Freitag resides in Nashville, TN.

SPEAKERS, MODERATORS & PANELISTSPresident’s Panel

Chad CrandellCapital Hotel Management,

Beverly, MA

Moderator

Isaac CollazoModerater

Vice President, Performance Strategy & Planning, IHG,

Atlanta, GA

David PepperChoice Hotels International,

Silver Spring, MD

Jerry CataldoHostmark Hospitality, Chicago, IL

Warren FieldsPrincipal and Chief Investment Officer, Pyramid Hotel Group,

Boston, MA

SPEAKERS, MODERATORS & PANELISTSPresident’s Panel

ModeratorIsaac Collazo

Vice President, Performance Strategy & Planning, InterContinental Hotel Group, Atlanta, GA

Isaac J. Collazo is vice president, performance strategy & planning for InterContinental Hotels Group PLC of the United Kingdom (LON: IHG; NYSE: IHG [ADRs]), the world’s largest and most global hotel company. Mr. Col-lazo is responsible for centralizing brand reporting and business analysis for each of the brands globally as well as as-sisting in the formulation of the company’s overall strategy. Previously, Mr. Collazo served as vice president, opera-tions strategy & planning in the Americas where he was instrumental in establishing divisional and company objec-tives, developing long-range and strategic plans, and creating industry-based performance benchmarks for the company. Before joining InterContinental Hotels Group in April 2002, Mr. Collazo was vice president, strategic brand knowl-

edge with Marriott International where he led their guest satisfaction program and competitive analysis group. Prior to his tenure at Marriott International, he served with Promus Hotel Corporation, responsible for the administration and management of market and customer tracking systems and the development and communication of strategic briefs. Mr. Collazo began his hospitality career in 1987 with La Quinta Inns where he held several senior manage-ment positions. He holds a bachelor’s degree in business administration and radio, television & film from Trinity Uni-versity and a master’s of business administration from the University of Texas at Austin.InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number

of rooms. IHG franchises, leases, manages or owns, through various subsidiaries, over 4,400 hotels and more than 650,000 guest rooms in 100 countries and territories around the world. The Group owns a portfolio of well recog-nized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® and also manages the world’s largest hotel loyalty program, Priority Club

® Rewards with 48 million members worldwide.

IHG has 1,300 hotels in its development pipeline, which will create 160,000 jobs worldwide over the next few years.InterContinental Hotels Group PLC, the Group’s holding company, is incorporated in Great Britain and registered in

England and Wales. IHG offers information and online reservations for all its hotel brands at www.ihg.com and infor-mation for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media.

President’s Panel

SPEAKERS, MODERATORS & PANELISTS

Jerry CataldoHostmark Hospitality, Chicago, IL

Jerry Cataldo started in the Hotel Business when he was 16 years old mowing the lawn for a Holiday Inn. Since that time he has worked his way up to a Front Office Manager, Asst. F&B, General Manager, Area Manager, Regional Revenue Manager and Director of Revenue Management. He joined Davidson Hotels & Resorts as a Director of Revenue Management in 2006 and was promoted to his current position of Regional Director of Revenue Management in 2009. He currently supports 10 properties in the Davidson portfolio, in the Revenue Management discipline. His spare time is spent playing with his three grandchildren and his wife of 27 years.

SPEAKERS, MODERATORS & PANELISTSPresident’s Panel

Chad CrandellCapital Hotel Management, Beverly, MA

Chad Crandell is the President and co-founder of Capital Hotel Management (CHM), a leading hotel invest-ment and asset management firm, providing a decade of excellence and innovation in delivering strategies for optimizing hotel value and investment returns. Crandell actively oversees hotel investments collectively valued at more than $5.0 billion, representing a wide-range of clients and investment partners, including pension funds, lending institutions, public agencies and private equity investment firms. Managed investments include urban landmark properties, destination resorts and convention center headquarter hotels with a total of more than 13,000 rooms. CHM is an SEC-registered investment advisor, Qualified Professional Asset Manager (QPAM) and to date, has represented hotel investor interests and evaluated transactions totaling more than $16 billion.

For more than 25 years, Crandell has dedicated his career to the hospitality industry, previously acting as a co-founder and Principal of Hospitality Consulting Inc. and later Managing Director of Horwath Landauer. Prior, Crandell held numerous positions in operations and development with InterContinental Hotels, Chalet Suisse International and Koala Inns of America.

In June, 2010, Crandell, in partnership with Ken Wilson (CEO of CHM) joined forces with industry veteran, Roger Clark (formerly of HEI) to form CHM Partners to acquire hotels primarily as a co-investor with other equity partners. CHM Partners represents a unique investment platform by which hotels will be acquired and supported through the firm’s decade of experience and success in enhancing value through asset management. CHM Partners plans to acquire both full-service and select-service hotels in urban and resorts markets.

Crandell is a 1983 graduate of Cornell University, Ithaca, NY, where he earned a bachelor’s degree in hotel administration. He serves as an active member and past President of hospitality Asset Managers Association (HAMA) and is an advocate of issues related to hotel ownership, investment and asset management. Mr. Cran-dell is a member of the International Society of Hospitality Consultants (ISHC), Cornell Real Estate Council, Editorial Research Board of Industry Leaders and International Association of Corporate Real Estate Execu-tives. Mr. Crandell is an officer and sits on the Endicott College Board of Trustees and holds a Counselors of Real Estate (CRE) distinction.

SPEAKERS, MODERATORS & PANELISTSPresident’s Panel

Warren FieldsPrincipal and Chief Investment Officer, Pyramid Hotel Group (PHG), Boston, MA

Warren Fields is a senior executive with over two decades of experience in all facets of hospitality finance, acquisitions, and operations. As Chief Investment Officer and founding partner of PHG, Mr. Fields has over-seen the growth of PHG’s portfolio to over 70 hotels through development, acquisitions, third-party manage-ment and asset management for over 11 years. He is responsible for all aspects of business development, fundraising, acquisitions, and new investment opportunities.

He is the former vice president of development and operations of Promus Hotel Corporation, which was sold to Hilton Hotel Corporation in 1999. At Promus he formulated and implemented a strategy for creating a new hotel brand for the company which eventually sized to 30 properties.

Mr. Fields began his career with Beacon Hotel Corporation, a predecessor company to Promus, where he served as Vice President of Development for Guest Quarters Hotels, and later Doubletree. He returned to Boston in 1999 to form Pyramid Hotel Group, LLC.

SPEAKERS, MODERATORS & PANELISTSPresident’s Panel

David PepperChoice Hotels International, Silver Spring, MD

David Pepper is senior vice president, global development for worldwide lodging franchisor Choice Hotels International, Inc. (NYSE: CHH). In this position, he is responsible for driving unit growth for each of the company’s brands in key markets worldwide. A member of the executive team of Choice Hotels, he also is an officer of the company.

Mr. Pepper joined Choice in 2002 as vice president of franchise sales and development for the company’s new construction brands. In 2004, he was promoted to senior vice president of franchise development for North America. In January 2005, Mr. Pepper served as an integral part of the team that launched the Cambria Suites brand and in September 2005, he led the company’s acquisition of the Suburban Extended Stay Hotel brand.

During his tenure at Choice, Mr. Pepper has been responsible for leading franchise sales to record levels. In 2009, in recognition of his proven track record in driving significant unit growth for the company, Mr. Pep-per was named to his current position as senior vice president, global development.

Prior to joining Choice, Mr. Pepper spent six years with US Franchise Systems as vice president of franchise sales for Hawthorn Suites and Microtel Inns. He also spent five years with Holiday Inn Worldwide as a director of franchise sales.

A graduate of Tufts University, Mr. Pepper has 20 years of experience in the hospitality industry and is actively involved in a number of organizations.

SPEAKERS, MODERATORS & PANELISTSIntroduction Of Keynote Speaker

In her current position, Ms. Carpenter is responsible for the development of the core Hilton Worldwide hotels in four states in the Southeast Region. Her career in the hospitality industry began with Holiday Inns, Inc. where she worked in various positions within the Franchise Division which ultimately resulted in almost eight years in Market Planning/Feasibility & Analysis.

Upon the sale of the Holiday Inn brand, Ms. Carpenter continued her career in feasibility with Promus Corporation which featured the Hampton, Homewood Suites, and Embassy Suites brands. In 1990, she was promoted to Director – Franchise Development for the Hampton Brand in the Southeast Region with Promus where she remained adding the other brands to her development responsibilities until the merger with Hilton Hotels Corp. in late 1999.

Since January, 2000, Ms. Carpenter has worked in the Southeast Region in various states developing the award-winning core Hilton Worldwide hotel brands. She has been responsible for over 450 hotel approvals in the Southeast Region for the company.

Ms. Carpenter received her B.B.A. degree from the University of Memphis.

Denise CarpenterVice President Development, Hilton Worldwide

SPEAKERS, MODERATORS & PANELISTSKeynote Speaker

Peter Yesawich Chairman and CEO, YPartnership, Orlando, FL

Peter C. Yesawich is chairman and chief executive officer of Ypartnership, America’s leading marketing, advertising and public relations agency serving travel, leisure and lifestyle clients. The agency represents clients in every category of the travel industry through seven offices across the United States and Europe.

Ypartnership is an integrated marketing communications company that is known for its strategic thinking, breakthrough creativity and innovation in marketing practice. The firm’s Research & Brand Strategy Group is also regarded as one of the most respected sources of insights on the emerging travel habits, preferences and intentions of Americans and coauthors the widely acclaimed National Travel MONITORsm survey with Yankelovich Partners.

Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, Time, Newsweek and Business Week, on the CNN, CNBC and MSNBC cable television networks and on National Public Radio. He serves as a featured colum-nist in several industry trade publications and has authored numerous articles on marketing and advertising strategy in professional journals. He is also a coauthor of Marketing Leadership in Hospitality published by Prentice Hall.

Listed in Who’s Who in America, Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Associa-tion International (HSMAI) and the Silver Medal from the American Advertising Federation. He was also named one of the 25 Most Extraordinary Marketing Minds by HSMAI and is a member of the board of direc-tors of the Travel Industry Association of America.

Yesawich received three degrees from Cornell, including a doctorate in applied psychology, and is a gradu-ate of the Advanced Management Program at Yale.

SPEAKERS, MODERATORS & PANELISTSSocial Media 2.0

Jeff HigleyEditor, HotelNewsNow/STR

Global, Westlake, OH

Moderator Chris JacksonVice President, GCommerce, Park

City, UT

Justin Holmerud Field Marketing SocialMedia,

Mobile & Video Manager, Starwood Hotels & Resorts, Seattle, WA

Ted Raynor Attorney, Burch Porter & Johnson,

Memphis, TN

Sandee SwearingenTIG Global/MICROS e-Commerce

Services, Chevy Chase, MD

Jerry StaffordRegional Director of Revenue Management, Davidson Hotels

& Resorts, Memphis, TN

SPEAKERS, MODERATORS & PANELISTSSocial Media 2.0

Jeff Higley Editor, HotelNewsNow/STR Global, Westlake, OH

Moderator

Jeff Higley is a 25-year journalism veteran who has specialized in the hotel industry for the past dozen

years. Prior to joining HotelNewsNow.com and Smith Travel Research in March 2008, Higley served in vari-

ous leadership positions for Questex Media Group’s Hotel & Motel Management. Higley was instrumental in

the company’s launch of Hotel Design, Luxury Hotelier and The Hotel Times magazines.

Higley began his career in the newspaper industry and worked as a sportswriter for several medium-sized

Midwest newspapers, covering everything from high school basketball to the World Series.

Higley and his wife, Cheryl, have three children: Sarah, Emily and Isabella. They reside in Avon Lake,

Ohio.

SPEAKERS, MODERATORS & PANELISTSSocial Media 2.0

Ted Raynor Attorney, Burch Porter & Johnson, Memphis, TN

Ted Raynor joined Burch, Porter & Johnson in August 2009. His practice at the firm is focused on serving the hospitality industry, commercial litigation and mediation. Ted is a Rule 31 certified mediator.

Prior to joining the firm, Ted spent over 12 years handling litigation for Hilton Hotels Corporation and its predecessor, Promus Hotels Corporation. In his role as Vice President and Senior Counsel, Ted managed litiga-tion for the company all over the country including death and serious personal injury cases, intellectual property concerns, substantial commercial disputes, and franchise issues. In addition, Ted helped lead Hilton’s electronic discovery initiatives from design through implementation.

Ted was admitted to practice in TN in 1991. Ted received his undergraduate degree from the University of the South in 1988 and his law degree from the

University of Memphis in 1991.

SPEAKERS, MODERATORS & PANELISTSSocial Media 2.0

Chris JacksonVice President, GCommerce, Park City, UT

Chris is the Vice President of GCommerce Solutions a unique digital marketing agency serving the hos-pitality, travel, casino and resort real estate industries by combining high tech, cutting-edge strategies and tactics uniquely tailored for each client with high-touch, hands-on service and support to achieve dramatic results.

Chris brings more than 20 years of marketing and operations experience in the hospitality and travel field with the last 9 years spent with GCommerce in Park City, UT. He was one of the original members of GCommerce when the company was formed to serve a select group of upscale hotels and resorts and has helped to grow the company during his tenure, which now serves over 1,000 hotels and resorts worldwide.

Chris is a recognized digital marketing strategist with skills in online branding and positioning, search marketing, website development, email marketing, eCRM, social media marketing, online display advertising, and revenue management. His primary focus is strategic online marketing that drives incremental revenues and profits to hotels and resorts through effective and measureable digital marketing and distribution.

Chris has been a speaker at numerous industry events and brings a unique and sometimes controversial perspective to the conversations through challenging traditional thinking. He understands the challenges many hotel owners and operators face from his extensive background in hotel operations as a General Manager of numerous upscale hotels and resorts, prior to joining GCommerce. His combined experience of operations and digital marketing allows him to effectively apply a digital marketing strategy to overcome those challenges and to achieve the financial goals set forth with his clients.

SPEAKERS, MODERATORS & PANELISTSSocial Media 2.0

Sandee Swearingen TIG Global/MICROS e-Commerce Services, Chevy Chase, MD

Sandee Swearingen, is a Hospitality Sales Professional with over 25 years in the industry, and Graduate of the University of North Carolina at Chapel Hill. She currently serves as Regional Sales Director for Micros e-Commerce Services/TIG Global focusing her talent on successfully helping hotels improve online Mar-keting and Social Media efforts . Sandee’s background includes 12+ years, as Director of Sales and Mar-keting with Hilton branded hotels, and 11 years as Sales Director, for Travelclick strategically helping hotels and resorts increase online revenue’s, and manage distribution channels. Sandee currently serves on the Board, as Education Chair for HSMAI of Virginia, is an active member of GBTA, MPI, and Past President of MPI Chapter of Virginia.

SPEAKERS, MODERATORS & PANELISTSSocial Media 2.0

Jerry Stafford Regional Director of Revenue Management, Davidson Hotels & Resorts, Memphis, TN

Jerry Stafford started in the Hotel Business when he was 16 years old, mowing the lawn for a Holiday Inn. Since that time he has worked his way up to a Front Office Manager, Asst. F&B, General Manager, Area Manager, Regional Revenue Manager and Director of Revenue Management. He joined Davidson Hotels & Resorts as a Director of Revenue Management in 2006 and was promoted to his current position of Regional Director of Revenue Management in 2009. He currently supports 10 properties in the Davidson portfolio, in the Revenue Management discipline. His spare time is spent playing with his three grandchildren and his wife of 27 years.

SPEAKERS, MODERATORS & PANELISTSSocial Media 2.0

Justin Holmerud

Field Marketing Social Media, Mobile & Video Manager, Starwood Hotels & Resorts, Seattle, WA

Justin Holmerud is the North America Social Media Field Marketing Manager for Starwood Hotels and Resorts. Joining Starwood in 2007, his career has evolved from managing online strategies for a group of hotels in Los Angeles to assisting with the Search, Social, Mobile and Video strategies for over 500 Hotels and Resorts. With nine different brands, Justin has worked with Starwood’s Global team on Foursquare, Facebook and Twitter strategies to build a strong infrastructure around social engagement. He has spoken at a number of conferences and educational sessions on social media and the importance of conversation. A na-tive of Southern California and avid Charger fan, he enjoys tweeting about sports and all things social media.