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0Cushman & Wakefield | Marseille | 2019

MARSEILLECushman & Wakefield

Global Cities Retail Guide


Marseille is France’s third largest metropolitan

area, its largest commercial port and one of the

largest cities on the Mediterranean coast. The

city centre’s prime retail area hosts a wide

range of national and international mass-

market retailers concentrated on Rue de Rome

and Rue Saint-Ferréol, while Rue de Paradis

and Rue Grignan are the focus for upmarket

brands.

However, compared to other regional cities, Marseille city

centre’s retail area is quite weak, notably due to a very strong

level of activity in the outskirts which boast several highly

accessible major retail hubs including Grand Littoral, one of

the five largest French shopping centres, or Plan de

Campagne, one of the most important retail peripheral areas

in the region.

Over the past few years, national and local authorities have

launched an ambitious urban redevelopment plan called

Euromediterranée, a new residential, office, leisure and retail

area expected to improve Marseille’s image and increase its

attractiveness in Southern Europe. This urban development

programme has already transformed the western part of the

city with new shopping areas including high quality supply

(such as Les Terrasses du Port shopping centre, opened in

2014).

In addition, Marseille was selected as the European Capital of

Culture in 2013. The city has used this status to launch a

regeneration process which has been successful and still

attracts 5 million annual tourists. The redevelopment of the

Vieux Port and the opening of the MuCEM have also greatly

contributed to the improvement of the city’s appeal.

MARSEILLE

OVERVIEW


MARSEILLEKEY RETAIL STREETS & AREAS

RUE PARADIS

Perpendicular to the Port and parallel to Rue Saint-

Ferréol, Rue Paradis is one of Marseille’s longest retail

thoroughfares. The street hosts a wide range of activities

including home furnishing and restaurants. Mid-range

retailers are mainly to be found between Rue Saint-Saens

and Place Estrangin Pastre. Rue Paradis is also home to

some upper-end retailers including Kenzo, Lancel and

Montblanc.

RUE SAINT FERREOL

Perpendicular to the Port and parallel to Rue Paradis, Rue

Saint-Ferréol is mostly pedestrian and home to French

and international mass market retailers including Mango,

Zara, Etam, H&M, Sephora or Jennyfer. The former

Galeries Lafayette building will soon host “The Babel

Community”, a mixed use area including offices, co-

working spaces, residential, retail and food and beverage

offer.

RUE DE LA REPUBLIQUE

Part of the Euromediterranée urban redevelopment

project, Rue de la République is now searching for a new

positioning due to increased competition from shopping

centres located in the city centre. Rue de la République is

still a strategic link between Les Terrasses du Port and

Marseille city centre’s prime retail area.

RUE GRIGNAN

Perpendicular to Rue de Paradis and Rue Saint-Ferréol,

Rue Grignan is the focus for upmarket and luxury brands

such as Cartier, Louis Vuitton and Hermès.

Other areas are home to low to middle-range retailers

such as Rue de Rome (now served by the Tram line 3 as

well as the two subway lines) or La Canebière, one of the

most famous streets of Marseille attracting both local

shoppers and tourists. Perpendicular to Rue Saint-Ferréol

and Rue Paradis, is Rue Francis Davso, which is home to

several children’s clothing brands and has attracted

several international retailers including COS or Zara

Home.


MARSEILLEMARKET OVERVIEW

KEY AREAS /

STREETS/

SHOPPING

CENTRES

CONSUMER

PROFILEMAJOR RETAILERS PRESENT

NEW

ENTRANTS

TYPICAL RENT

FOR 200 SQM UNIT

INC. KEY MONEY

(€/SQM/YEAR)

RANGE

OF UNIT

SIZES

(SQM)

Rue Paradis

Local shoppers/ mass

market to upper-range

retailers

Claudie Pierlot, Edji, Eric Bompard, Hugo Boss, Kenzo, Lancel, The

Kooples, Longchamp, Lacoste, Maisons du Monde, Madura, Sandro,

Maison 123,

Zayn, Coeur1,000-1,400 Up to 200

Rue GrignanLocal shoppers/ upper-

range to luxury retailers

Ba&sh, Cartier, Comptoir des Cotonniers, Cotélac, Diesel, Louis

Vuitton, Maje, Montblanc, Guess, Hermès, SandroHugo Boss 1,600-1,800 Up to 400

Rue Saint-Ferréol

Local shoppers/ mass-

market retailers (the

city’s largest pedestrian

street)

H&M, Sephora, Celio, Foot Locker, Mango, Minelli, Zara, Swarovski,

Kookai, Levi’s, Pimikie,Avril, Etam 1,200-1,600 Up to 1,500

Rue de la RépubliqueLocal shoppers/ mass-

market

Jules, Claudia.N, Jade Touch, Leonidas, Mc Donald’s,Monop,

Sephora, Starbucks,

Aisance, Biguine,

La cinquieme,

Sneakers

Museum,

400-800 Up to 800

Rental values are quoted in EUR/ sqm/ year (ZA rents in HS).


LE PRADO

Centrally located near the recently renovated Stade

Vélodrome, the shopping centre was built around a new

commercial thoroughfare, and opened in 2018. Totalling

23,000 sqm, the centre offers a full range of retailing,

positioning itself in the mid-range to up-market brands

while combining anchor stores with kiosks and cafés and

an Auchan Gourmand supermarket. Some space with

terrace access is dedicated to a food court.

MARSEILLESHOPPING CENTRES

CENTRE BOURSE

Open since 1977, Centre Bourse is located at the meeting

point of the city centre's pedestrian streets, close to the

Vieux Port and Canebière. The shopping centre totals

47,000 sqm and is home to mainly middle-range retailers

such as Celio, Sephora, Galeries Lafayette and Habitat.

In 2016, 10 new retailers and 3 new mid-sized units were

added to the retail mix of this 4-level centre, increasing the

number of shops to 70 in a 5,000 sqm space.

LES TERRASSES DU PORT

Open since 2014, the 63,000 sqm scheme with 190 stores

and restaurants and a 260m restaurant terrace is

Hammerson’s first retail development in France. The

centre is anchored by French department store Printemps,

their first opening since the relaunch of their parisian

flagship, followed by Monoprix. Joining Printemps on the

top level of Les Terrasses du Port are designers Michael

Kors, Sandro, Bose, G-Star and Maje. The centre also

hosts large international brands ranging from Zara, H&M,

to Uniqlo and Mango.

GRAND LITTORAL

Open since 1996 and totalling 120,000 sqm, Grand

Littoral shopping centre has an extended catchment area

and is among the 5 largest shopping centres of the

country, attracting 10 million customers each year.

Located in the North of Marseille, Grand Littoral area

hosts over 180 stores and several anchors including Leroy

Merlin, Primark, H&M and Zara, reflecting a wide range of

sectors. Its success has been confirmed by an extension

of 14,000 sqm in 2007 and a redevelopment in 2014, with

the arrival of the first Primark store in France on 7,500

sqm. Despite competition emerging from new shopping

centres, demand is high and Grand Littoral hosts the

largest Intersport outlet in France (the brand usually

prefers peripheral areas).


MARSEILLESHOPPING CENTRE OVERVIEW

SHOPPING

CENTRE

CONSUMER

PROFILEMAJOR RETAILERS PRESENT NEW ENTRANTS

TYPICAL RENT

FOR 200 SQM UNIT

INC. KEY MONEY

(€/SQM/YEAR)

RANGE

OF UNIT

SIZES

(SQM)

Centre BourseLocal shoppers/

mass-market

Bchef, Biiou Brigite, Flying Tiger Copenhagen, Galeries Lafayette, Go Sport,

FNAC, Celio, Nature et Découvertes, La Chaise Longue, Micromania,

Sephora, Yves Rocher, The Body Shop

Sostrene Grene, Muy

Mucho, C.Lin,500-600 All sizes

Les Terrasses du

Port

Local shoppers/

mass market to

upper-range and

luxury retailers

Adidas, Apple store, Bershka, Bose, Caroll, Citadium, Claudie Pierlot, Coach,

Darty, Decathlon, Desigual, Eden Park, Gant, H&M, Hugo Boss, Kusmi Tea,

La Grande Récré, Lush, Maisons du Monde, Maje, Nike, Levi’s, Monoprix,

Printemps, Swarovski, Superdry, Uniqlo

Amazing, Boggi,

Jonak, Morgan,

Pylones, Rituals,

sunglass Hut,

1,000-1,300 All sizes

Grand Littoral

Local shoppers/

mass-market

(one of the five

largest French

shopping centres)

Adopt’, Babou, Bershka, Carrefour, Casa, Courir, Decimas, Etam, Franck

Provost, Foot Locker, Guess, Hema, H&M, Intersport, Kaporal, Kiko, Mango,

Maxi Toys, Maxi Zoo XXL, New Yorker, Nyx, Primark, Pull & Bear, Sephora,

Undiz, Zara

Action, Artypik,

Biocoop, Biotech

USA, Courir Outlet,

Edition Limitee,

Marionnaud, Muy

Mucho, Okaidi,

Stokomani

300-600 All sizes

Le PradoMid-range to up-

market

American Vintage, Alain Figaret, Comptoir des Cotonniers, Courir, Etam,

Geox, Zara, Galeries Lafayette, Grom, Harmont & Blaine, Lacoste, Lush,

Dakao, Pellegrin & Fils, Big Fernand, Mauboussin, Pandora, Kusmi Tea,

Repetto

700-900 All sizes


A Mediterranean port founded by Greek

traders 2,600 years ago, Marseille boasts

a particularly strong multicultural

identity. Its culinary traditions are a

reflection of a population made up of

various origins, from ethnic food to

traditional Provencal cuisine, with local

treasures such as “bouillabaisse” or

“aïoli”.

Trendy restaurants are located in the friendly

surroundings of Le Panier and Cours Julien. These two

spots include Les Buvards, Bobolivo and Ummagumma.

Le Vieux-Port hosts plenty of seafood and fish

establishments or local cuisine restaurants that provide an

outstanding environment for both local residents and

tourists, such as Le Miramar.

The fine dining sector includes Le Petit Nice, a three star

restaurant and other fine establishments such as Une

Table au Sud or L’Epuisette, all located on the seashore

3km away from Le Vieux Port.

Les Halles de la Major is a new space of 700 sqm

dedicated to gourmet food, targeting local residents but

also attractive for tourists willing to sample gourmet food

from renowned chefs such as Gérald Passédat (Le Mole

Passedat). Open since 2014, it is located in the

redeveloped area of La Joliette, on the waterfront right

next to the La Major cathedral.

Marseille outskirts also boast famous restaurants

including Pierre Reboul and L’Esprit de la Violette in Aix

en Provence or La Villa Madie in Cassis.

MARSEILLEFOOD & BEVERAGE

KEY AREAS CONSUMER PROFILE FOOD & BEVERAGE OPERATORS

Cours Julien, Le Panier Local residents, touristsLa Table de Gépetto, La Cantinetta, L’Oléas,

Ummagumma, Bobolivo, La table de l’Olivier

Seashore/ Calanques Local residents, touristsLe Petit Nice, Une Table au

Sud, L’Epuisette, L’Abri Cotié

Vieux Port Local residents, tourists La Madone, Le Miramar, Le Bocal


ZAC DE LA VALENTINE

Zac de la Valentine is an out-of-town retail zone located

13 km to the east of Marseille city centre. Located on both

sides of the E50 motorway, it comprises several

independent commercial sites, mainly located in the north

part: La Galerie Géant La Valentine (32,000 sqm

shopping centre – a 6,300 extension is planned for 2020),

Grand V La Valentine (22,000 sqm shopping park with

Boulanger, Go Sport, Cultura, etc) and Ikea Marseille. In

the southern part of the motorway, the shopping centre

Centre Valentine hosts a Printemps department store,

Fnac, Darty and Zara on 30,000 sqm. A new shopping

centre project, My Valentine, is planned for 2022.

MARSEILLERETAIL WAREHOUSING/ BIG BOX RETAIL

No warranty or representation, express or implied, is made to the

accuracy or completeness of the information contained herein, and the

same is submitted subject to errors, omissions, change of price, rental

or other conditions, withdrawal without notice, and to any special

listing conditions imposed by our principals.

© 2019 Cushman & Wakefield LLP. All rights reserved.

CHRISTIAN DUBOIS

Head of Retail Services France

Cushman and Wakefield LLP

Etoile Saint Honoré

21 rue Balzac

75008 Paris

Tel: +33 01 53 76 92 96

Mob: +33 06 71 01 43 01

[email protected]

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