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Fashion show production concept for Mary Katrantzou Spring 2013 Ready-to-Wear collection
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FASHION SHOW PRODUCTION AT UNION STATION IN CHICAGO, ILLINOIS
SHOW CONCEPT
It is common for artistically driven visionaries to fantasize about
living a luxurious lifestyle that enables them to travel around the world.
Experiencing new cultures and being exposed to different design
aesthetics and inspirational environments is generally a part of that
fantasy. Through cultural enrichment, the imagination can be enhanced.
As a result, astounding innovations can be created. For her Spring 2013
Ready-To-Wear collection, Mary Katrantzou captures this luxurious
essence of travelling that is both culturally enriching and artistically
stimulating.
DESIGNER AND COLLECTION:
Mary Katrantzou is a London-based designer with a hyper-
realistic aesthetic. She is mostly recognized for her originality and
inventive use of bold graphics. In portraying this aspect of travel,
Katrantzou showcases her ingenuity. Through the strategic application
of unconventional prints—comprised of postage stamps and banknotes
from various countries—to sophisticated silhouettes, the collection
exudes originality. Katrantzou’s innovative designs effortlessly combine
geometric shapes with organic ones to create a refined form of
abstraction, which is emphasized through her use of color. Both
energetic and luminous, the color pallet of the collection ranges from
metallic pastels to brights juxtaposed with black and white. Though two-
dimensional, the garments radiate a vivacious quality when all of these
elements come together. As a result, the wearer is transformed into a
chic and elegant woman that leads a luxuriously nomadic lifestyle.
CHARITY:
Proceeds from the fashion show will benefit the not-for-profit
organization, Dress for Success. To promote the economic independence
of disadvantaged women, Dress for Success provides professional attire,
a network of support, and career development tools to help women
thrive in work and in life. By providing such amenities, Dress for Success
helps create opportunities for women to acquire the means necessary for
achieving their goals and making their dreams come true.
VENUE:
UNION STATION 210 South Canal Street Chicago, Illinois 60606
The correlation of a fashion show location to a collection is
essential in translating its concept to the audience. To emphasize the
theme of travel, the Mary Katrantzou Spring 2013 Ready-To-Wear
fashion show will be held in the Great Hall at Union Station in Chicago,
Illinois. By presenting at this prestigious landmark, the bold prints
featuring postage stamps and banknotes—and their vibrant spirit—are
highlighted.
Originally designed by famed architect Daniel Burnham, the
Great Hall was completed in 1925 by the Graham, Anderson, Probst
and White Firm. Due to its elegant atmosphere, the Great Hall is
considered to be one of the greatest indoor spaces in the United States.
The 20,000 square foot spacious room features a classic Beaux Arts style
with 18 soaring Corinthian columns, terracotta walls, a pink Tennessee
marble (crystalline limestone) floor, and a stunning five-story, barrel-
vaulted, atrium ceiling.
With this elegant style, the Great Hall exudes an ambiance of
opulence that is harmonious with the essence of Katrantzou’s Spring
2013 collection. The stunning architectural details are reflective of the
garments’ striking elements and their luxurious quality. Similarly, these
details project an aura of sophistication, as well as an aspect of fantasy,
that mirror the collection’s refinement and ingenuity.
Further contributing to this opulence is the spaciousness of the
Great Hall, which stimulates its guests’ imagination. This attribute,
along with its rich history and beauty, has made the Great Hall a
popular location for movies such as The Untouchables, My Best Friend’s
Wedding, and Flags of Our Fathers, amongst others. As a result, the
venue’s prominent status and allure accentuate the character of a
luxuriously nomadic woman that is translated through the garments.
Though the setting is classic and timeless, when juxtaposed with
the collection’s originality and modernity, the idea of cultural
enrichment through travelling is conveyed. With exposure to new
cultures and environments, creative visions can becomes less bland or
traditional and more fresh or innovative. This is an essential part of the
concept of the Spring 2013 collection. While classic designs are
everlasting, they are also basic. That is why creatively inspired designs
are the ones that provoke the feeling of “I need,” rather than “I want.”
This will be evident through Mary Katrantzou’s presentation of her
Spring 2013 collection in the Great Hall at Union Station.
SWAG BAGS:
For the event, the swag bags and featured items are designed to
correlate to the designs of Mary Katrantzou’s Spring 2013 ready-to-wear
collection, while also providing practical items that can be utilized for
traveling, which is the theme of the fashion show production. The swag
bags themselves are totes to reference and inspire traveling, and featured
in a print taken from a garment presented. There is also a luggage tag,
passport cover, as well as an umbrella. These items, too, allude to—and
encourage—the traveling; and, are featured in prints taken directly from
those of the clothing in the collection. The sleeves of the T-shirts—with
the event’s logo on the front, and sponsors on the back—are replicated
from one of the tops featured.