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Mass Communication WeeSan Lee [email protected]

Mass Communication WeeSan Lee [email protected]@cs.ucr.edu

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Page 1: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mass Communication

WeeSan Lee [email protected]

Page 2: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Roadmap

Mailing Lists Newsgroups RSS Blogs

Page 3: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists

Email-based discussion groups Emails sent to the mailing list are delivered to

those who subscribe to the list Can be moderated or unmoderated

Moderator decides if a message gets posted to the list or not Keep the discussion on topic Keep SPAMs out

Can be restricted or open Moderator or list owner approves subscriptions

Page 4: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists (cont)

For examples Professional organizations

[email protected] Common interests

[email protected] Annoucement

[email protected]

Page 5: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing List or Newsletter?

Mailing list is 2-way communication Subscribers can post and receive messages

Newsletter is 1-way Subscribers can only receive messages

Page 6: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Management

Management software, for example LISTSERV

Created by Eric Thomas who founded L-Soft http://www.lsoft.com/ Search: http://www.lsoft.com/catalist.html

Majordomo Developed by Brent Chapman http://www.greatcircle.com/majordomo/

Mailman http://www.list.org/

Page 7: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Subscription

Subscribe to a mailing list of interest Receive a confirmation Reply to the confirmation For example

[email protected] Web interface

https://fenris.cs.ucr.edu/mailman/listinfo/cs6

Page 8: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu
Page 9: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Subscription

Email interface Send an email to [email protected]

with ‘subscribe’ in the subject or body

Date: Wed, 07 Nov 2007 17:41:47 -0800 From: [email protected] To: [email protected] Subject: confirm 9277355af0e052decdcdd87bd52fb13986eb9464 Mailing list subscription confirmation notice for mailing list Cs6 We have received a request from 138.23.200.37 for subscription of your email address, "[email protected]", to the [email protected]

Page 10: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Sending messages Send your messages to [email protected] You messages will reach every subscribers

of the list (including yourself) Follow the guideline from RFC1855

Keep the welcome message Observe before sending/posting messages

If the list is moderated, your message might be delayed

Page 11: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Unsubscription Web interface

https://fenris.cs.ucr.edu/mailman/listinfo/cs6

Page 12: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu
Page 13: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Unsubscription Email interface

Send an email to [email protected] with ‘unsubscribe’ in the subject or body

Date: Wed, 07 Nov 2007 17:51:39 -0800 From: [email protected] To: [email protected] Subject: You have been unsubscribed from the Cs6 mailing list

Page 14: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Misc

Help You may also get help by sending email to

[email protected] with “help” in the subject or body

Digest Mode Emails to the list are consolidated into a single

email once a day or per week Archives

Old messages can be accessible

Page 15: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu
Page 16: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Mailing Lists - Web-based Groups Yahoo! Groups

http://groups.yahoo.com/ Google Groups

http://groups.google.com/

Page 17: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups

Page 18: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups

Developed by Tom Truscott & Jim Ellis from Duke University in 1979

A newsreader client is needed to read and post messages to the newsgroups

News servers are distributed The network of newsgroup was called Usenet Use NNTP protocol to sync news

Network News Transport Protocol

Page 19: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups - Organization

~100,000 newsgroups available For example

comp.os.linux.setup comp.virus soc.history.science talk.politics.theory

Page 20: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups - Organization

8 mainstream Usenet groups comp. Computer related topics humanities. Fine art, literature, and philosophy misc. Employment, health and misc. news. Information about Usenet news rec. Recreations, games, sports, etc sci. Applied and social science soc. Social issues and culture talk. Current issues and debates

Page 21: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups - Organization

Other groups alt. biz. ..

Binaries alt.binaries.pictures.autos

Page 22: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups - Web-based newsreader Google Groups

http://groups.google.com/ Google indexes newsgroups and thus searchable

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Page 24: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu
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Newsgroups - Threading

Thread A thread is a discussion, and replies to the same

topic are organized together

Page 26: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups - Regular newsreader For example

Mozilla Suite MS Outlook

Before reading the message from a newsgroup, one has to subscribe to it

Page 27: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Newsgroups - Posting a message Posting a message to a newsgroup is like

writing an email to the newsgroup Follow the guideline from RFC1855

Read the FAQ Avoid flame wars Be aware of copyright issues No ads

Page 28: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

RSS

Page 29: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

RSS

Rich Site Summary Really Simple Syndication An xml-based method of sending headlines

of sites to your desktop Netscape developed RSS in 1991 Subscription is needed

Page 30: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

RSS - Reader

Firefox http://www.mozilla.com/

Opera http://www.opera.com/

FeedReader http://www.feedreader.com/

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Blogs

Page 33: Mass Communication WeeSan Lee weesan@cs.ucr.eduweesan@cs.ucr.edu

Blogs

Personal web diaries and journals AKA Web logs For example

http://www.blogger.com/