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Graduate UAB: Choose Smart!www.uab.cat/graduate/
Master in Digital Marketing andCommunication
Type of study MasterAcademic year 2016/2017Edition 8 Itinerary ProfessionalModality OnsiteFees 6400€Credits 60 ECTS
Information and pre-registrationÒscar CorominaPhone: 935814463E-mail: [email protected]: http://www.mastermarketingdigital.com/
Graduate UAB: Choose Smart!www.uab.cat/graduate/
Basic Details[]DescriptionIn the digital era, the knowledge and mastery of specific strategies and techniques in communication, marketingand internet are fundamental when looking to guarantee the success of businesses. The Master in DigitalMarketing and Communication covers the needs of a large sector of professionals from a pluridisciplinary, updatedand practical perspective.The creation, development, optimisation and profitability of a Digital project is becoming increasingly complex, inwhich professionals with very different profiles and totally different backgrounds intervene. All contributions madeby those implied are decisive in achieving the objectives. However, often the different parties implied work fromdiverse, sometimes completely opposite perspectives.The programme is focused on providing web-specific training in online marketing and digital communicationtechniques, very useful to two different professional profiles: online marketing managers, institutionalcommunication managers, User Experience technicians, web analysts, interaction designers, SEO consultants,community managers, developers, etc.The Master in Digital Marketing and Communication aims to aid professionals in the sector to improve theirknowledge of online media, increasing interactions among different profiles and putting it to use to obtain thedesired results, all in synergy with a specific business strategy.[]Admission requirements- University graduates from the fields of communication, business administration, marketing and informationtechnologies, etc.- A university degree (minimum 180 ECTS credits) or equivalent demonstrating sufficient knowledge or experiencein issues related to the programme.[]CalendarStart date (dd/mm/yyyy): 28/10/2016End date (dd/mm/yyyy): 29/09/2017[]Openings36[]LocationCasa Convalescència, c/ Sant Antoni Maria Claret 171, 08041 Barcelona[]Career opportunitiesThe Master in Digital Marketing and Communication strives to offer a programme with a high degree ofspecialisation for different professional profiles carrying out professional activities on the internet. At the same timeit equips them with highly specific knowledge on the use of the web when looking to work on a business strategy.Thanks to a clearly interdisciplinary approach, participants acquire a global vision of this sector of specialimportance for project managers, marketing directors, communication directors, web channel managers,webmasters, analysts and consultants.At the same time, professionals with more specific responsibilities such as programmers, information architects,designers, layout designers, copywriters, product managers, etc. would be capable of working with more synergiesto reach the objectives of the company.Finally ,the Master in Digital Marketing and Communication is addressed to both professionals participating in ordirecting a web project for businesses or institutions and young entrepreneurs who regard the internet as the mostprofitable channel for their businesses, or for those who have found a niche in the market for their website as abusiness initiative.
Graduate UAB: Choose Smart!www.uab.cat/graduate/
Faculty[]Academic team[]Coordinator/sEmilio Prado Pico Oscar Coromina Rodriguez []Responsible Centers, Departments or InstitutionsDepartamento de Comunicación Audiovisual y Publicidad[]FacultyAlex Castellote CresteloAna Belen Monclus BlancoAntoine BrunelAntoni Febrer BarberBernat Guitart GrimaDaniel Armengol GarretaDavid Jorge Casacuberta SevillaFrancesc Xavier Ribes GuardiaHugo Pibernat HernandezIsidre Tomasa PriegoJoan Carles Martinez GonzalezJorge Garmendia TorresJose Cañabate PerezJuan Manuel Fernandez RamirezMagalí BenítezMaria Rosa Franquet CalvetMatilde Delgado ReinaMaura ClaramuntNatividad Ramajo HernandezNuria Garcia MuñozOriol IbarsOscar Coromina RodriguezPere Rovira SamblancatSilvia Barrios BaenaSílvia CalvetVerena ExenbergerVíctor Pascual CidEmilio Prado Pico
Graduate UAB: Choose Smart!www.uab.cat/graduate/
Fees, Grants and Financial Aid[]Fees6400€[]ScholarshipsUAB offers you current and updated information on a variety of scholarships for Masters and PhD's, bothUAB's and scholarships and financial aid provided by other institutions and businesses. For details, please visitScholarships for Masters and Graduate Diplomas.[]Payment in several installmentsThis program offers payment in several installments. You can request the details contacting the User InformationOffice of the Graduate School (phones: (+34) 93 581 2491, (+34) 93 581 4213, (+34) 93 581 4875).[]Method of paymentUAB accepts different payment methods, but not all are applicable to all programs. Some masters and graduatediplomas also offer the possibility of splitting the payment. For details on payment methods and the possibility ofdividing it, see the details in the programme's website you are interested in from the catalogue of UAB-specificmasters' degrees and graduate diplomas. The most common payment methods are:[]Credit card or debit card (TPV)[]Promissory note (financial institution)[]Bank transfer[]Business or freelancer invoice Please check the complete information on payment methods in the UAB's website, UAB-specific master's degreesand graduate diplomas, enrolment section.
Graduate UAB: Choose Smart!www.uab.cat/graduate/
Admission and Enrolment[]Admission and Enrolment[]AdmissionApplying for admission at UAB is easy. Visit the programme's website in order to have full information regarding theadmission process to this programme. Dates (dd/mm/yyyy): from 28/04/2016 to 02/09/2016Location:[]EnrolmentCheck the programme's website for full information on the enrolment process.Dates (dd/mm/yyyy): from 28/04/2016 to 09/09/2016Location:[]Payment in several installmentsThis program offers payment in several installments. You can request the details contacting the User InformationOffice of the Graduate School (phones: (+34) 93 581 2491, (+34) 93 581 4213, (+34) 93 581 4875).[]Method of paymentUAB accepts different payment methods, but not all are applicable to all programs. Some masters and graduatediplomas also offer the possibility of splitting the payment. For details on payment methods and the possibility ofdividing it, see the details in the programme's website you are interested in from the catalogue of UAB-specificmasters' degrees and graduate diplomas. The most common payment methods are:Credit card or debit card (TPV)Promissory note (financial institution)Bank transferBusiness or freelancer invoice Please check the complete information on payment methods in the UAB's website, UAB-specific master's degreesand graduate diplomas, enrolment section.[]Information and pre-registrationÒscar CorominaPhone: 935814463E-mail: [email protected]: http://www.mastermarketingdigital.com/
The unique buildings of architect Antoni Gaudí can be foundall over the city, making it one of the most attractive in Europe.
The UAB campus is located in an area of extraordinarynatural surroundings.
Promoting Knowledge, Encouraging Innovation
The UAB is located only 25 minutes in publictransport from Barcelona’s city centre,a cosmopolitan metropolis lying on the shoresof the Mediterranean Sea.
The main campus is located in Bellaterra, in theheart of one of the main industrial and technologicalpoles of Mediterranean Europe.
The university is located in an area of outstandingnatural beauty. The campus is full of appealingand comfortable areas, created and structured foruniversity life. It offers a wide range of serviceswhere one can find everything necessary foracademic, social and daily life. The campusis a true city of knowledge with almost 50,000inhabitants: students, lecturers, researchersand administration staff.
The UAB is known both for its excellence inresearch and for its quality in teaching, andis a reference centre in Europe.
The UAB is 25 minutes away from Barcelona, an open-minded,cosmopolitan city lying on the shores of the Mediterranean.
The UAB is located at position 173 in the world ranking QS.It’s 10 among the youngest universities of the world (Top 50 Under 50).
263CAMPUS SURFACE AREA(HECTARES)
2,425ADMINISTRATION& SERVICES STAFF
70%FORESTS AND GREEN AREAS
3,571RESEARCHAND TEACHING STAFF
81DEGREE COURSES
13FACULTIES AND SCHOOLS
www.uab.cat/international-rankings-uab
The internationalisation of teaching and researchis one of the UAB’s fundamental goals.
7,050INTERNATIONAL STUDENTS
1,271UAB EXCHANGE PROGRAMMESTUDENTS
1,334INTERNATIONAL PHD STUDENTS
International Spirit
The international dimension of the UAB can beseen by the number of students from abroadenrolled, especially in master's degrees (45%)and PhD programmes (40%).
Programmes in EnglishThe internationalisation of the university isbeing driven by the increase in undergraduateand master's degree programmes offered inother languages (mainly English). There are over40 master's degrees taught 100% in English. Thedegrees in Business Management andAdministration, Primary Education and Economicsare offered in English, and many other degreesoffer subjects in English.
The UAB attracts students from around the world.
Students of different origins are proof of the internationaldimension of the UAB.
Mobility programmesThe UAB actively encourages participation inmobility programmes and works to attract studentsfrom abroad. Its most important projects areErasmus Mundus, Comenius, Leonardo Da Vinciand Erasmus K2. It also has specific programmeswhich welcome and aid international students oncethey arrive at the UAB.
Under the Erasmus programme, the UAB has 1,008bilateral agreements with more than 500 universitiesin Europe. It is also the Spanish university with thelargest number of Chinese students enrolled in itsPhD programmes.
The UAB is leader in PhD thesis production inCatalonia* and ranks first among Spanish universitiesin the area of coordinated projects under the 7thFramework Programme.
597RESEARCH STAFFIN TRAINING
226RESEARCH GROUPS (**)
64RESEARCH CENTRESAND INSTITUTES 651PHD THESES (2012-13)
57DEPARTMENTS
3,102ARTICLES PUBLISHED ININDEXED JOURNALS (WOK-ISI)
(**) Officially recognised by the Government of Catalonia (Generalitat)(*) 2012/13 academic year
The UAB includes numerous research groups,departments, institutes and centres, manyof which were created in collaboration withimportant scientific institutions, and all of whichconduct a large amount of research activities.Research activities are also carried out in the fiveUAB-affiliated hospitals, three of which havebeen awarded the Carlos III Health Institute’s sealof excellence.
The UAB promotes innovation, employabilityand entrepreneurship. It strives to fosterresearch and transfer in all areas of knowledgeand works closely together with the surroundingbusiness and industrial community, as well aswith scientific centres such as the AlbaSynchrotron Light Facility, located five minutesaway from campus.
Leader in Research
The UAB is leader in the production of PhD theses.
Alba Synchrotron Light Facility, one of the most importantscientific facilities found in southern Europe.
www.uab.cat/research
The UAB considers it essential to promote socialcohesion and make a responsible use of its resources.
Fostering involvementand participationThe UAB considers solidarity to be one of itsmain assets. It is committed to people who areat risk of social exclusion and has createdseveral programmes which address this issue.
It actively encourages the involvement andparticipation of its students in volunteeringactivities and community service, and hasbeen awarded by several institutes for thesetasks. It also carries out awareness-raisingcampaigns among the university community.
The UAB is a healthy and sustainable university.Improving the health of the universitycommunity, promoting healthy environmentsand lifestyles such as exercising, using publictransport and eating correctly are some of itsobjectives. To achieve this, the UAB works onspecific mobility, energy and residue systems.It promotes environmental activities to help raiseawareness of ecological lifestyles which reducethe negative effects on the environment (electricalvehicles, solar panels and recycling plant).Moreover, it is committed to responsibleconsumption and has pioneered theimplementation of sustainable actions.
15CO2 EMISSIONS REDUCEDTHANKS TO SOLAR ENERGY:
300NUMBER OF VOLUNTEERSTUDENTSTONNES/YEAR
Health, Sustainability and Solidarity
A powerful photovoltaic system on Campus producessolar energy.
The UAB fosters community service activities.
The UAB caters to all aspects of universitylife. The campus is organised as a true city,with all the necessary services for the universitycommunity: residence halls, specialisedlibraries, language learning centre, sportfacilities (with a gym, pools, football pitch, etc.),healthcare centre, restaurants, stores and cafés.It also is home to several cultural dance,theatre and music associations whichprogramme several cultural events throughoutthe year.
Vila Universitària houses over 2,000 students and lecturers whosedaily life is surrounded by a 100% university environment.
www.uab.cat/en/vilauniversitaria
Experience the UAB
The UAB is a true city of knowledge whereyou can learn, teach and research, as wellas live unique experiences.
2,400VILA UNIVERSITÀRIA (places available)
12LIBRARIES1,180.000 catalogued books
33,709ACCESSIBLE E-BOOKS
2THEATRES AND CINEMAS
Students can participate in a variety of cultural groups and activities. The Plaça Cívica, the heart of the campus.
Bachelor’sDegree 240 ECTS4 years
Medicine360 ECTS6 years
VeterinaryMedicine300 ECTS5 years
Official Master’s Degree60-120 official ECTS/ 1 or 2 years
UAB-Specific Master’s Degree60-120 ECTS / 1 o 2 anys
Graduate Diploma 30-60 ECTSmaximum 1 year
ProfessionalPractice
ERASMUS MUNDUS MASTER’SDEGREES AND PHDS
Structure of university studies
The UAB delivers over 500 master’s, graduate diplomasand PhD programmes, through onsite, online and blendedteaching and learning.
A wide range of Master’s Degrees and PhD Programmes
68INTER-UNIVERSITYMASTER’S DEGREES
300MASTER’S DEGREES
MASTER’S DEGREES AND GRADUATEDIPLOMAS 100% IN ENGLISH 50
PHDPROGRAMMES 65
7
PhD/Thesis3 years
60 officialECTS
Master’s Degrees can be official or specific to theuniversity. Their aim is to provide students with anadvanced-level, specialised, multidisciplinaryeducation oriented towards both professionalspecialisation and research initiation.
PhD programmes provide advanced training inresearch techniques, culminating in a doctoral thesis.They involve preparing and defending a thesis andusually last three years. They aim to produce top-level professionals in teaching and research.
The European Doctoral Research Componentincludes stays in different European countries andthe participation of lecturers from foreign universities.
Industrial PhD programmes take place within theframework of a collaboration agreement betweenthe university and a company.
Graduate Diplomas offer specialisation in a specificdiscipline and usually have a distinct professionalorientation.
The UAB is a public higher-education institutionoffering top-level undergraduate and graduateprogrammes in most areas of knowledge.
Admission procedure formaster’s degrees
GO TO THE ONLINE APPLICATION FORM –ACCESS USING PERSONAL CODE NUMBER
ATTACH DOCUMENTS REQUIRED+ PERSONAL AND ACADEMIC DETAILS
SELECTION PROCESS
RESOLUTION – ADMISSION LETTERSENT BY EMAIL
www.uab.cat/graduate
Investing in your Future Career
Information on university studiesInformation [email protected]. (+34) 935 811 111
Information for international studentsInternational Welcome [email protected]. (+34) 935 812 210
www.uab.cat/en
Useful linksUAB websitewww.uab.cat
Undergraduate degreeswww.uab.cat/degrees/
Graduate programmeswww.uab.cat/graduate/
Official master’s degreeswww.uab.cat/officialmasters
PhDwww.uab.cat/phd
Financial aids and grantswww.uab.cat/grants-financial-aids
Solidarity Foundationwww.uab.cat/fas
On campus accommodationwww.uab.cat/en/vilauniversitaria
Librarieswww.uab.cat/libraries
Language Servicewww.uab.cat/uab-languages
Sportssaf.uab.cat
Culturecultura.uab.cat
Job offerswww.uab.cat/treball-campus
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