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Master of International Business (MIB)
I Semester Code: MIB 121
Paper 1: Fundamentals of Management
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Paper has been designed such that it acquaints the students with the basic management concepts and
organizational processes in the organization.
Unit Contents No of
Lectures
I Management-Concepts, Functions, Significance of management, Management and
administration, Levels of management. Schools of management thought-classical,
neo-classical and modern school.
Principles of management-Meaning, Need, Importance, Contribution of Henry
Fayol and F W Taylor.
10
II Planning-Concept, Nature, Processes, Types, Significance of planning, Planning
process, Management by Objectives (elementary knowledge only)
Organization-Concept, Importance, Process of organizing, Principles of
Organization, Types-Formal and Informal.
Organization Structure-Concept, Features, Types of Organization Structure-line,
line and staff, functional, project, matrix and committee. Delegation and
Decentralization of Authority(conceptual knowledge only)
14
III Decision Making-Meaning, Significance, Types of decisions, Process of decision-
making, Techniques of decision-making, Principles of decision making.
Controlling-Concepts, Features, Steps of controlling, Importance, Techniques-
Traditional and Modern (elementary knowledge only)
12
IV Motivation-Meaning, Types of motivation, Importance, Theories of motivation-
Maslaw’s need-hierarchy theory, McGregor’s theory X and theory Y,Herzberg
motivation-hygiene model, William Ouchi’s motivation theory, Victor-vroom
expectancy model.
11
V Leadership-Definition, Importance, Difference between leadership and
management, Functions of a leader, Styles of Leadership-autocratic, participative
and free-rein, Theories of leadership-trait theory, behavioural theory and
situational theory.
13
* Case studies related to entire topics are to be taught.
Books Recommended:
1. Essential Readings
• Chhabra T.N “Principles and Practice of Management” Dhanpat Rai & Co. Pvt Ltd,New Delhi.
• Nolakha, R.L “Principles of Management” .RBD Publishers, Jaipur.2007
• Sudha G S., “Management”, RBSA Publishers, Jaipur.2007
2. Reference Books
• Koontz, Herold and Weihrich, Heinz. “Management”, McGraw Hill, New York.5th edition.
• Stoner, James A.F. and Freeman, R.Edward, “Management”., New Delhi. 6th edition
• Mathew, M.J “Business Management” Sheel Sons Publishers,Jaipur. 1st edition
Master of International Business (MIB)
I Semester Code: MIB-122
Paper 2: International Business
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective: The purpose of paper is to give students an in-depth knowledge of International Business
Environment with an analysis of strategies adopted by exporters while positioning their product globally.
Unit Contents No of
Lectures
I Nature of International Business: Introduction, Nature, Drivers of International
Business, International Business Vs Domestic Business, International Business
Decisions, Types of International Business
11
II International Business Environment: Meaning, Environment And Its
Significance, Economic Environment, Cultural Environment, demographic
Environment, Technological Environment, Political Environment, Legal
Environment and Natural Environment.
13
III International Trading Environment: Concept, Trade strategies, Agreement for
free trade, Protection and its methods, Commodity agreements, Cartels, NAFTA,
SAARC, SAPTA
12
IV International Pricing: Exporter’s Cost, Pricing Objectives, Factors Affecting
Pricing, Pricing Methods, Transfer Pricing, Dumping,
Export Price Structure, Steps in pricing, Export price quotations and
Incoterms,information requirement for export pricing
11
V International Business Organizations: Meaning, Types, Development Cycle of
International Organizations.
International HRM Strategy: Meaning, Importance, Factors affecting
International HRM
13
*Case studies related to entire topics are to be taught.
Books Recommended:
1. Essential Readings
• Cherunilam Francis , “ International Business”,Himalaya Publishing House,New Delhi.4th
edition
• Chandran Dr R., “International Business” ,Jaico Publishing house,New Delhi.2007
• Hill Charles W L., “International Business”,Tata Mc Graw Hill Ltd,New Delhi.5th edition
2. Reference Books
• Sundaram Anant K & Blade J Steward, “The International Business Environment-Text
and Cases” .Prentice Hall Publishing House,New Delhi.
• Singh Nawnihal, “ International Business” , Anmol Publications.
• Ajami Cool Goldard Khansata., “International Business”,Prentice Hall Publishnig
House,New Delhi.
Master of International Business (MIB)
SEMESTER I
Code: MIB 123
Paper 3: International Marketing Research
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Paper has been designed such that it acquaints the students with the basic understanding of research
methodology for the purpose of managerial decision making.
Unit Contents No of
Lectures
I Meaning of Research, Definition of Marketing Research, Scope of Marketing
Research, Distinction between Market and Marketing Research, The Need for
Marketing Research
14
II Meaning and Scope of International Marketing Research Need for International
Marketing Research, Overseas Market Research.
12
III Applications of International Marketing Research, Limitations of International
Marketing Research
Sources of International Marketing Research- primary and Secondary Sources
14
IV Recent Developments in International Marketing Research
Research in the Internet Era
10
V Ethical Issues in Marketing Research-towards clients, researchers and
respondents.
10
* Case studies related to various topics are to be covered.
Books Recommended:
1. Essential Readings
• Sharma D D , “Marketing research-principles,Applications and Cases” ,Sultan Chand and
Sons,New Delhi.
• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi..2nd
edition
• Research Methodology :Methods and techniques C.R Kothari..,Wiley Eastern ltd,New Delhi.2nd
edition
2. Reference Books
• Marketing Research:Concepts and practices in India., S shajahan.,Mc Millan India Ltd., New
Delhi.2005
• Marketing Research: An application orientation.,Naresh K Malhotra Prentice Hall of India Pvt
Ltd.,New Delhi.4th edition
• Research Methodology:., R. Panneerselvam.,Prentice Hall of India,New Delhi
.
Master of International Business (MIB)
I Semester
Code: MIB 124
Paper 5: International Marketing Management I
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Purpose of this course is to develop an understanding of the underlying concepts, strategies and issues involved
in the marketing of products and services.
Unit Contents No of
Lectures
I Marketing concepts, Selling Vs. Marketing, Marketing mix (4 Ps of Marketing),
Difference between International and Domestic marketing, International Marketing
management orientation (EPRG).
13
II International Marketing environment: Meaning, Types of environment-External and
Internal. Environmental factors influencing international marketing practices.
11
III International market segmentation: Definition, bases, essentials of effective segmentation,
advantages.
International Market targeting, International Market positioning
12
IV Foreign market selection: Process, Criteria for selection of target countries
International Market entry modes: Exporting, licensing, franchising, Contract
manufacturing, Assembly, Joint venture, Strategic alliance, Merger and acquisition.
13
V International Product planning: Product concepts, levels, International Product Life Cycle
(IPLC), process of new product development
Branding: Concepts, advantages, trademark, service mark, brand familiarity levels
11
*Case studies related to entire topics are to be taught.
Books Recommended Essential Readings
• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian perspective,
Sultan Chand & Sons, New Delhi.8th edition
• Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors, New Delhi..3rd
edition
• Kotler, Philip and Keller, Kevin Lan, Marketing Management, Pearson Education (Singapore) Pvt Ltd.,
Indian branch, New Delhi, 12 edition
Reference Books
• Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”. Prentice Hall Publishing
House,New Delhi.3rd
edition.
• Cateora Philip R & Graham John L , “International Marketing” .Irwin Mc Graw Hill, New Delhi
• Vasudeva P K, “ International Marketing”. Excel Books,New Delhi
• Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning, Implementation & Control,
Macmillan India Ltd., New Delhi. 2nd
edition.
Master of International Business (MIB)
I Semester Code: MIB 125
Paper 1: Fundamentals of Information Technology
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Paper has been designed such that it acquaints the students with fundamentals and understanding about the
various office automation tools.
Unit Contents No of
Lectures
I MS-Windows:Introduction,Features (Desktop and its components,the window,the
application window(various bars),the document window,the dialog window,the
icons,)Installing windows,new printer,modem,mouse and new fonts.
Exploring the windows-Windows explorer,control panel,setting wallpaper,screen
saverbackgruond,managing files nand folders.
Creating a folder,Scandisk,Checking and formatting disk space,compressing or zipping
files,Virus and Antivirus.
14
II Introduction to Word processing-Features of word processor,Getting started with MS
word,working ewith word documents,quitting words,shortkeys.
Formatting Documents: selectin text,formatting characterchanging cases,paragraph
formatting,indents,drop cap,using format painter ,page formatting,headerer and footer,
bullets and numbering,tabs,formatting tables.
Editing Text-Finding and replacing text,proffing text,reversing actions,macros,inserting
pictureshyperlinks,mail merging
13
III Excel basics
Various tools and functions in excel
Making charts in excel.
12
IV Power point basics
Tools in PowerPoint
Use of advance tools in making PowerPoint
10
V Computer and networks
Introduction to E-Commerce
11
Books Recommended
1. Essential Readings
• Elementary Computer Application-Dr.Leena Bhatia & Dr. Indu Jain,Swati Publications,Jaipur.
• Elementary Computer Application-Shubhi Lall. National publication house,Delhi
• Frontiers of Electronic Commerce-Ravi Kalakota.,BPB publications,New Delhi.5th edition
2 Reference Books
• Mastering DOS-Robbins, BPB Publication Delhi 2nd
edition
• Mastering Windows. -Robbins, BPB Publications, Delhi. 2nd
edition
Master of International Business (MIB)
I Semester
Code: MIB 126
Paper 6: Seminar Presentation
Total Number of Lectures Allocated: 30
Credit: 2 Contact Hrs/week: 2 Hrs
Objective:
To create awareness regarding current trends, issues and researches related to various aspects of International
Business.
Each student will be assigned a topic in the beginning of the semester. They will be required to prepare and
submit a project report on the same. The panel of examiners will evaluate the project
Master of International Business (MIB)
II Semester
Code: MIB 221
Paper 3: Organization Behaviour
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
The objective of this subject is to acquaint the students with the basic concepts of organization behaviour.
Unit Contents No. of
Lectures
I Organizational Behaviour: Definition, Scope, Disciplines contributing to Organization
Behaviour.
Foundations of Individual Behaviour: Perception, Personality, Learning.
10
II Foundations of Group Behaviour: Meaning, Importance, Process of Group Formation,
Types of Groups, Factors influencing group behaviour,Group cohesiveness.
Team: Meaning, difference between team and leadership, Types of teams, techniques of
effective team building.
13
III Organizational Power: Meaning, characteristics, classification of power, contingency
approaches to power.
Politics: Meaning, reasons of politics, Political implications of power.
13
IV Conflicts: Meaning, Reasons of conflict, types of conflict, Process of conflict, merits and
demerits, management of conflict.
Stress: Meaning, reasons of stress, types of stress, effect of stress, strategies for coping
stress.
12
V Organizational Change; Meaning, reasons, types, process of change, résistance to
change, management of change.
12
*Case studies related to entire topics are to be taught.
Recommended Books:
1. Essential Readings
• Stephen P. Robins, Organizational Behaviour, Prentice-Hall of Indian Pvt. Ltd., New Delhi.11th
edition
• Mehta Anil & Chouhan Bhumija., “Organizational Behaviour”, RBD Publications, Jaipur.
• Prasad L M., “Organization Behaviour”, Sultan Chand and Sons, New Delhi.2nd
edition
2. Reference Books
• John W. Newstrom and Kilth Davis, Organisational Behaviour, (Human behaviour at work) Tata
McGraw – Hill, New Delhi:9th edition
• Luthans, Fred, Organisational Behaviour McGraw-Hill Inc., New Delhi: 1992 9th edition
• Davies, Keth, Organisational Behaviour (Human Behaviour at work), Tata McGrawHill,
NewDelhi.
Master of International Business (MIB)
II Semester
Code: MIB 222
Paper 2: International Business and Finance
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective: The purpose of paper is to give students an in-depth knowledge of International Business
Environment with a special emphasis on position of India in the era of Globalization. In addition, it provides an
exhaustive study of functioning of International Organizations with their relevance towards International Trade.
Unit Contents No of
Lectures
I Globalization of Indian Business: India – An Emerging Market, India in Global Trade,
Liberalization and Integration
with the Global Economy, Obstacles to Globalization, factors favouring globalization,
Globalization strategies
12
II Theories of Trade: Introduction, Trade Based on Absolute Advantage, Trade Based on
Comparative Advantage, Trade Based on Opportunity Costs, Terms of Trade, Tariffs
Quotas, Dumping
13
III The Balance of Payments: Introduction, Balance of Payment Accounts Of India,
Convertibility of Rupee, Devaluation, Counter Trade
10
IV International Monetary System And Foreign Exchange Market: The Pre-Bretton Woods
Period, The Bretton Woods System and emergence of managed floating,EMS, ECU and
Euro, Foreign Exchange market, Determination of exchange rates, Exchange control,
Exchange rate systems, Exchange rate classifications, Exchange rate and convertibility of
the rupee, FEMA.
14
V WTO And Global Liberalization:, Uruguay Round and its implications, , TRIMs, TRIPs,
IPRs, Patents, World Trade Organization, WTO and India and its evaluation.
11
*Case studies related to entire topics are to be taught.
Books Recommended:
Essential Readings
• Cherunilam Francis , “ International Business”,Himalaya Publishing House,New Delhi.4th
edition
• Chandran Dr R., “International Business” ,Jaico Publishing house,New Delhi.2007
• Hill Charles W L., “International Business”,Tata Mc Graw Hill Ltd,New Delhi.5th edition
Reference Books
• Sundaram Anant K & Blade J Steward, “The International Business Environment-Text
and Cases” .Prentice Hall Publishing House,New Delhi.
• Singh Nawnihal, “ International Business” , Anmol Publications.
• Ajami, Cool ,Riad A & Carel., “International Business”,Prentice Hall Publishnig
House,New Delhi.2nd
edition
Master of International Business (MIB)
II Semester
Code: MIB 223
Paper 3: Application of Research Methods in Management Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the application of modern analytical tools and
techniques of research methodology.
Unit Contents No of
Lectures
I Planning the Research Project-
Research Process and Design- Research Design, Features of Good Research Design
Data Collection- Primary and Secondary Data, Sources of Data, Basic Methods of
Primary and Secondary Data, Advantages and Disadvantages of Primary and Secondary
Data.
13
II Performing-The Data Collection:
Scaling- Types of Scales, Forms of Scales, Selection of Scale
Questionnaire- Functions and classification of a Questionnaire, Questionnaire Design,
Types of Questions, Advantages and Disadvantages of Questionnaire.
12
III Market Survey- Survey Conducting, Survey Techniques
Sampling- Definition of Sampling, Objective of Sampling, Factors Determining Sample
Size, Problems with Sampling, Sampling techniques
10
IV Processing and Analyzing Data:
Data preparation and processing- Approach of Data processing
Data Analysis and Interpretation
13
V Presentation and Follow Through:
Presentation of Research Findings- Types of Reports, Report content, Principles of
Report Writing, Various Graphic Representation.
Managing Market Research- Client/ Researcher Interface, Resources of Marketing
Research
12
*Case studies related to entire topics are to be taught.
Books Recommended: 1. Essential Readings
• Sharma D D , “Marketing research-principles,Applications and Cases” ,Sultan Chand and
Sons,New Delhi.
• Marketing Research: Beri Tata Mc Graw Hill Publication.,New Delhi..2nd
edition
• Research Methodology :Methods and techniques C.R Kothari..,Wiley Eastern ltd,New Delhi.2nd
edition
2. Reference Books
• Marketing Research:Concepts and practices in India., S shajahan.,Mc Millan India Ltd., New
Delhi.2005
• Marketing Research: An application orientation.,Naresh K Malhotra Prentice Hall of India Pvt
Ltd.,New Delhi.4th edition
• Research Methodology:., R. Panneerselvam.,Prentice Hall of India,New Delhi
Master of International Business (MIB)
II Semester
Code: MIB 224
Paper 5: International Marketing Management II
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this course is to acquaint the students with environmental, procedural, institutional and
decisional aspects of international marketing.
Unit Contents No of
Lectures
I International Pricing: Pricing objectives, factors affecting pricing decisions, pricing
process, pricing methods, types of export price quotation(INCO TERMS), Transfer
pricing-concepts
International Packaging: Packaging concepts, importance, levels, and factors
influencing packaging.
12
II International Distribution: Meaning, importance, types of export distribution
intermediaries, factors affecting choice of distribution channel.
10
III International Advertising: Definition, Budgeting methods, adaptation vs.
standardization, Direct mail, Legal aspect of international advertising
Personal Selling: Concepts, importance, process, steps in sales force management.
Publicity: Concepts, methods, difference with advertising, Negative publicity.
Sales Promotion: Concepts, difference with advertising and personal selling, tools and
techniques of Consumer & dealer promotion
15
IV International Marketing Research: Concepts, importance, International Marketing
Research process.
Data collection: Data concepts, Types of data sources, methods of data collection,
sampling concepts, types of sampling.
Data analysis: Steps in data analysis
Report writing, format of marketing research report.
11
V International marketing control: Concepts, process, need, tools and techniques of
marketing control.
12
Books Recommended Essential Readings
• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian perspective,
Sultan Chand & Sons, New Delhi.8th edition
• Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors, New Delhi..3rd
edition
• Kotler, Philip and Keller, Kevin Lan, Marketing Management, Pearson Education (Singapore) Pvt Ltd.,
Indian branch, New Delhi, 12 edition
Reference Books
• Onkvisit Sak & Shaw John J “International Marketing-Analysis and Strategy”. Prentice Hall Publishing
House,New Delhi.3rd
edition.
• Cateora Philip R & Graham John L , “International Marketing” .Irwin Mc Graw Hill, New Delhi
• Vasudeva P K, “ International Marketing”. Excel Books,New Delhi
• Ramaswamy, V.S. and Namakumari, S, Marketing Management: Planning, Implementation & Control,
Macmillan India Ltd., New Delhi. 2nd
edition.
Master of International Business (MIB)
II Semester
Code: MIB 225
Paper 4: Managerial Economics
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The Objective of this course is to acquaint the participants with concepts and techniques used in Micro-Economic
Theory and to enable them to apply this knowledge in business decision-making. Emphasis is given to
changes in the nature of business firms in the context of globalization
Unit Contents No of
Lectures
I Managerial Economics: Meaning, Nature and Scope of managerial economics
Role of Micro and Macro Economic Analysis in Formulation of Business Policies
10
II Demand analysis: Demand and law of demand, determinants of demand on demand
function, change in demand, elasticity of demand-degrees, Measurement of price
elasticity of demand-total expenditure method, proportionate method, point elasticity
method. Law of supply.
12
III Meaning, utility and indifference curve approaches-law of diminishing, marginal rate
of substitution, properties of indifference curve, price line, consumer’s equilibrium-
conditions of consumer equilibrium, income substitution and price effect.
Demand forecasting- Meaning and techniques of demand forecasting
14
IV Cost and Output Analysis: Cost Concepts and Cost Output Relationship
Concepts of Revenue, General Theory of Price Determination
Role of Time Element in Price Determination
13
V Production Function: Short Run and Long Run
Markets: Meaning, characteristics, types of markets-perfect and imperfect markets.
11
*Case studies related to entire topics are to be taught.
Books Recommended 1. Essential Books
• Mathur N.D. Business Economics, Shivam Publication, Jaipur2003
• Mathur, Yadav, Vyas, Business Economics, RBSA, Jaipur
• Jain,Khanna & Tiwari, “ Business Economics”,V K India enterprises,New Delhi.
2 Reference Books
• Adhikary, M. Business Economics., New Delhi, Excel Books, 2000.
• Keat, Paul G & Philips K. Y. Young, Managerial Economics, Prentice Hall, New Jersey, 1996.
• Somdeo, Business Economics, RBD, Jaipur
Master of International Business (MIB)
II Semester
Code: MIB 226
Paper 6: Seminar Presentation Total Number of Lectures Allocated: 30
Credit: 2 Contact Hrs/week: 2 Hrs
Objective:
To create awareness regarding current trends, issues and researches related to various aspects of International
Business.
Each student will be assigned a topic in the beginning of the semester. They will be required to prepare and
submit a project report on the same. The panel of examiners will evaluate the project.
Master of International Business (MIB)
III Semester
Code: MIB 321
Paper 1: Service Marketing
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the emerging trends in the service sector and
handling the issues involved in the management of service.
Unit Contents No of
Lectures
I Introduction: Concept of Services, Characteristics, Difference between Goods and Services,
Concept of Service Marketing, Significance, Importance of Services in International
Marketing, Emerging key services.
12
II Marketing Mix: Concept of Marketing mix of services,Relevance,Importance,Types of
marketing mix of services-Product, Price ,Place,Promotion,People,Process and Physical
Evidence.
13
III Total Quality Management : Concept, Service Quality, TQM-Dimensions, Effects, Quality
Circles
10
IV Bank Marketing-Concept, Need, Importance, Marketing mix for banking services.
Insurance Marketing-Concept, Need, Importance, Marketing mix for insurance services
12
V Tourism Marketing- Concept, Need, Importance, Marketing mix for tourism services
Case studies related to the topic.
13
*Case studies related to entire topics are to be taught.
Recommended Books: 1. Essential Readings
• Lovelock, Christopher H, “Marketing of Services”, Prentice-Hall, Englewood Cliffs, N.J.
• Jha S M, “Service Marketing”, Himalaya Publishing House, Bombay.1st edition
• Srinivasan R., “Service Marketing-Indian Context”, Prentice Hall of India Pvt.Ltd, New
Delhi.2004
2. Reference Books
• Rathmell, J., “Marketing in Service Sector”, Prentice Hall Of India,New Delhi.
• Apte Govind.,” Service Marketing”,Oxford University Press,New Delhi.4th edition
Master of International Business (MIB)
III Semester
Code: MIB 322
Paper 2: India’s Foreign Trade Policy
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with the recent trends in India’s foreign trade and
policy related issues in foreign trade in the global context.
Unit Contents No of
Lectures
I India’s foreign trade: - Composition, Trends and direction of foreign trade, India’s
foreign trade in global context.
10
II Export-Import Trade regulatory Framework: Foreign trade(Development and regulation)
Act, FEMA, The customs Act, Export( Quality control and inspection) Act, Foreign
Trade Policy, methods of dispute settlement
15
III Institutional infrastructure for Export promotion: EPC, commodity Boards, IIFT, ITPO,
EXIM Bank, EIC, IIP, DGFT, ECGC, EPGC
14
IV Export promotion : Measures, EOUs, EPIP, SEZ, Export Houses
Import substitution and Export promotion policies- Duty exemption schemes, Duty
drawbacks, Deferred payment system
11
V Social Responsibility and Business Ethics in International Business context
Patterns and trends- Textiles and garments, Gems and Jewellery, Handicrafts, carpets and
spices.
10
*Case studies related to entire topics are to be taught.
Recommended Books:
1. Essential Readings
• Jain and Singh., “Modern International Business”, Regal Publications, New Delhi.2007
• Chaudhary B K & Agarwal O P., “Foreign trade and Foreign exchange”, Himalaya Publishing
House, New Delhi.
• Rathor B S & Rathor J S, “Export Marketing”, Himalaya Publishing House, New Delhi.43rd
edition
2. Reference Books
• Parasram “Export-What, Where and How”. Anupam Publications, New Delhi 37th edition
• Mathur S K, “International Finance and Foreign Trade”. Shivam Publication, Jaipur 2004
• Mathew M J., “Management of Export Marketing”, RBSA publishers, Jaipur. 1st edition
• IGNOU-IBO OB., “India’s Foreign Trade”.
Master of International Business (MIB)
III Semester
Code: MIB 323
Paper 3: Strategic Management
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Paper has been designed such that it acquaints the students with the basic understanding about strategic
processes.
Unit Contents No of
Lectures
I Introduction: Nature and scope of Strategic Management; Process of Strategic Planning and
Implementation. Concept of Strategy; Strategic Intent and Vision Mission and objectives.
11
II Environmental Scanning: Appraisal of external environment (Macro and Micro) & internal
environment. SWOT Analysis.
10
III Strategy Formulation: Corporate Level Strategy, Business level strategy Functional
Strategy.
13
IV Strategy Implementation: Aspects and Issues in Strategy Implementation.
Strategic Evaluation and Control: Meaning Criteria and Techniques of Strategic Evaluation
and control
14
V Competitive Advantage: Concept, core competence, Value Chain Analysis. Generic
Competitive Strategies
12
*Case studies related to entire topics are to be taught.
Recommended Books 1. Essential Readings:
• Ramaswamy and Namakumari: Strategic Planning -Formulation of Corporate strategy; Text
and Cases MacMillan India Ltd. New Delhi. 1st edition
• Azhar Kazmi, Business Policy amd Strategic Management; Tata McGraw Hill Publishing Co.
Ltd. New Delhi. 2nd
etition
• P.K. Ghosh: Strategic Planning and Management-Sultan Chand & Sons; New Delhi, 8th Ed.
2000
2. Reference Books
• Thompson & Strickland: Strategic Management-Concepts and Cases; Tata McGraw Hill Publishing
Co. Ltd. New Delhi; 13th edition 2001
• Gary Johnson, Ion Scholes: Exploring Corporate Strategy.
• Hunger J.D. and Wheelen T.L.:Concepts in Strategy Management and policy.,6th edition Addison
Wesley Longman, 1999.
• Michael V.P.: Business Policy and Environment-S. Chand & Co. Ltd. New Delhi; 2nd
edition
Master of International Business (MIB)
III Semester
Code: MIB 324
Paper 4: Foreign Language-Fundamentals of German I Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business.
Unit Contents No of Lectures
I Personal Pronoun ,Verb Conjugation
General greetings
Pronouns-er,es,sie(he, it,she)
The Article-definite,indefinite
Verb-regular,irregular,separable
Name( name)
Land (country)
Wohnort (nativeplace)
(Reihe 1)
12
II Noun-singular, plural
Opposites
Possessive pronoun
Negation-kein, nicht
Yes-no-ofcourse (ja,nein,doch)
Studium (study )
Beruf (occupations )
(Reihe 2)
12
III Imperative
Construction of sentence
Numbers 1-1000, calculation
Time (by watch )
Familie (family)
Geschwister (siblings)
Alter (age)
(Reihe 3)
12
IV Demonstrative pronoun
Day-month-year
Occupations
Introduction-I ,YOU,WE
Tagesablauf (daily routine )
Termine (appointments )
(Reihe 4)
10
V Interrogative pronouns
Making questions
Conjunction-aber,denn,und,sondern
Einladung (invitation )
(Reihe 5)
14
Recommended Books:
Books Recommended:
Prescribed Textbook : LERNZIEL DEUTSCH – Part I
Deutsch als Fremdsprache
Max Hueber Verlag
Books for essential Reading:
1) Em Neu Bruckenkurs – Published by Hueber Verlag
2) Themen Aktuell 1
3) Unser zweites Deutschbuch by Rajeev Devsthali
4) Deutsch fuer Anfaenger – CD-ROM made by Hueber
5) Deutsche Sprachlehre fuer Auslaender - Dora Schulz & Heinz Griesbach
6) Lernziel Deutsch –1 . Max Hueber Verlag
Reference Books : 1) Pons German – Travelers Guide
2) Pons Starting German / Anfaenger Deutsch
3) Cassels Language Guides : German – A Handbook of Grammar, Current usage and word power
4) Teste dein Deutsch – Stufe I & II
5) Langenscheidt’ s or Collin’ s German – English / English – German Dictionary
6) Deutsch als Fremdsprache – I A & B
7) Mein Erstes Deutschbuch by Maharashtra State Bureau of Textbook Production and Curriculum
Research
8) Unser zweites Deutschbuch by Rajeev Devsthali
9) Eidruecke – Einblicke : Lehr und Arbeitbuch
10) Deutsche Sprachlehre fuer Auslaender - Dora Schulz & Heinz Griesbach
Master of International Business (MIB)
III Semester
Code: MIB 325
Paper 5: Foreign Language-Fundamentals of French I Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business.
.
Unit Contents Lectures
I Grammar: greetings; indefinite articles; definite articles; the partitive
article; two forms of the contracted article (‘a” & “de” forms)
Comprehension and paragraph writing: reading of the stories in
chapter 1 of the book
Listening and Speaking Skills: activities: making acquaintances
10
II Grammar: introduction to French verb system (present conjugations of
the regular1st group verbs and of the irregular be, have & go verbs
Comprehension and paragraph writing reading of the stories in
chapter 1 and 2of the book
Listening and Speaking Skills inviting and replying to an invitation
13
III Grammar: verb system ( some major verbs of the regular 2nd
group &
the irregular 3rd
group); demonstrative, qualifying& possessive
adjectives; interrogation; negation;
Comprehension and paragraph writing reading of the stories in
chapter 1 and 2 of the book
Listening and Speaking Skills activities : describing people; requesting
& giving orders
13
IV Grammar contracted articles (‘a” & “de” forms), prepositions &
adverbs of space and quantity; gender & number of nouns and
adjectives; position of adjectives
Comprehension and paragraph writing reading of the stories in
chapter2 and 3of the book
Listening and Speaking Skills: evaluating & appreciating; thanking &
congratulating
12
V Grammar:imperative mood; emphatic pronouns; pronominal verbs;
Comprehension and paragraph writing reading of the stories in
chapter 2 and of the book
Listening and Speaking Skills activities: explaining; justifying;
complaining;
12
Teaching material/books:
1) Le nouveau sans frontieres level- l (methode de francais – published by CLE
international Paris, 1998, Indian edition.
2) Le nouveau sans frontiers – workbook vol-1
3)Four audiocassettes accompanying the written material
Reference books :
1)Larousse compact dictionary : Fre->Eng./Eng.->Fre
2) Conjugaison – Le Robert & Nathan
3) Larousse grammaire francaise
4) Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.
Master of International Business (MIB)
III Semester
Code: MIB 326
Paper 6: Summer Training Report Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
At the end of second semester, students will have to undergo summer training of 8-10 weeks with an industrial,
business or service organization by taking up a project study approved by the department. The summer
training report shall be evaluated by a Panel of Examiners
Master of International Business (MIB)
IV Semester
Code: MIB 421
Paper 1. Communication Skills for managers
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective Paper has been designed such that it acquaints the students with necessary techniques and skills of
communication in the performance of their jobs.
Unit Contents No of Lectures
I Business Communication: Nature, Importance; Process of
Communication, Models-Keith Davis, Lekiser, Lasswell, Interpersonal,
Transactional. Forms of communication-Oral & Written, Visual, Audio-
Visual, Verbal, Non-Verbal (Kinesics & Body Language)
11
II Types of communication-Vertical, Horizontal & Grapevine.
Effective Communication Skills, Principles of Effective Communication, 7
C’s of Communication
13
III Barriers of Communications-physical or mechanical semantic, different
comprehensions of reality,socio-psychological barriers)
Effective Listening-Meaning, relevance and scope.
12
IV Business Letter Writing: Layout, Structures, Types of Business Letter
writing-letter of enquiry,quotation,order,advice,circular letters, letters of
complaint and adjustments, sales letter, credit letters and status enquiries,
collection letters, Memo.
10
V Writing Business Reports( types and structures), Presentation of Reports
,Public Speaking, Negotiations. Periodic reports-
progress,inspection,performance appraisal, periodic reports
Special reports-first information report, investigation report, feasibility
report and project report.
14
*Case studies related to entire topics are to be taught.
Recommended Books
1. Essential Readings
• Pal R,Pal Rajendra & J.S. Korlahalli--Essentials of Business Communication (Sultan Chand &
Sons.7th revised edition.
• C.B. Gupta--Business Communication & Customer Relations (Sultan Chand & Sons.) 2006
• P. D. Chuturvedi-- Business Communication ,Pearson edition,2006.
2. Reference Books:
• Lesikar and Pettit- Business Communication, AITBS Publishers & Distributors (Regd.)
Delhi.2003
• Shirley Taylor- Communication for Business. Ronald E. Dulek and John S. Fielder: Principles of
Business Communication; Macmilan Publising Company, London
Master of International Business (MIB)
IV Semester
Code: MIB 422
Paper 2: Export-Import Procedure and Documentation
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Unit Contents No of
Lectures
I Export-Import documents: An Overview, Rationale and functions of documents. Import
documents and Export documents.
10
II Processing of an Export Order: Confirmation, procuring or manufacturing. Central exise
clearance,Pre-shipment inspection, Clearing and forwarding agents, Customs clearance,
Import processing
12
III Marketing Logistics: Road,Rail,Water,Air,Multimodal transport,warehousing.Legal
aspects of carriage of goods
15
IV Financing: Export financing, Import financing, Marine Insurance, Cargo Insurance,
Shipment of export cargo, custom clearance of import cargo.
15
V Export assistance and Support measures: Institutional set up for export promotion,
export assistance procedures, Role of exports and imports in Indian economy.
08
Recommended Books:
1. Essential Readings
• Acharya & Jain., “Export Marketing”, Himalya Publishing House, New Delhi. 3rd
edition
• Rathor B S & Rathor J S, “Export Marketing”, Himlaaya Publishing House,New Delhi43rd
edition
• Varshney, R.L. and Bhattacharyya, B., International Marketing Management: An Indian
perspective, Sultan Chand & Sons, New Delhi.
• Jain, Subhash C., International Marketing Management, CBS Publishers & Distributors, New
Delhi
2. Reference Books
• Parasram “Export-What,Where and How”. Anupam Publishers.
• Bhalla V K, “International Business Environment and Management”.Anmol Publications,
New Delhi
Master of International Business (MIB)
IV Semester
Code: MIB 423
Paper 4: Financial and Management Accounting
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The basic purpose of this subject is to develop an insight of postulates, principles and techniques of accounting
and utilization of financial and accounting information for planning, decision-making and control.
Unit Contents No of
Lectures
I Basics of Book-keeping and Accountancy: Definition and its usefulness, financial
accounting, Principles, Concepts and conventions.
Systems of Book-keeping: Double entry system, Books of prime entry,subsdiary books,
recording of cash and bank transactions, preparation of ledger accounts, preparation of
trial balance.
12
II Depreciation Accounting: Straight line and diminishing balance method, Computation
and accounting treatment of depreciation, changes in the depreciation method.
Final Accounts: Concept of Capital, revenue and deferred revenue expenditure, opening
entries, Closing entries, Adjustment entries,manufacturing,trading and Profit and Loss
account(with adjustment), need and objectives
13
III Capital Budgeting: Concept, need and objectives; Methods of capital budgeting –
Average Rate of Return, Payback period, Net present value, Internal Rate of Return;
Risk and uncertainty, Profitability Index.
12
IV Fund Flow and Cash flow statement
11
V Cost Volume Profit Analysis: Break Even Analysis- Objectives, Advantages and
Limitations.
Budgetary Control – Concept and Need for Budget, Cash Budget, Flexible Budget;
Performance Budgeting, Zero Based Budgeting.
12
Recommended Books 1. Essential Readings
• Sharma, Bhardwaj, Biyani, “Book keeping and Accountancy”. Ramesh Book Depot, Jaipur
• Agarwal, M.R. “Financial Management”, Garima Publication
• Goel, D.k. “Accountancy”, Arya Publication, New Delhi
2. Reference Books:
• Mukharjee Hanif, “Modern Accountancy”. Tata Mc Graw Hill, New Delhi.
• Khan & Jain, “Financial Management”. Tata Mc Graw Hill, New Delhi.
• I M Pandey “Management Accountancy”.
Master of International Business (MIB)
IV Semester
Code: MIB 424
Paper 4: Foreign Language-Fundamentals of German-II
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business
Unit Contents Lectures
I Modal verbes
Akkusativ case+verbs
Dativ case+Verbs
Prepositions with Akkusativ, Dativ
Stellensuche (jobsearch)
Berufswahl (occupation choice)
(Reihe 6)
10
II Personal Pronoun-Akkusativ
,Dativ
Reflexiv –Akkusativ, Dativ
question pronoun-welch
Einkaufen (shopping)
(Reihe 7)
13
III Adjective endings
Place and Direction
Perfect with Sein/haben
Geschenke
Auf der Post
(Reihe 8)
13
IV Past tense
wenn,weil/denn(if,because)
Sentences
Genitive case
Preposition with Genetiv
Auskunft –Fest
(Reihe 9)
12
V To write and speak on different themes i.e.-
1) ich,du,er/sie(I,you,he/she)
2) my Freind
3) my brother/sister
4) my Germanclass
5) my father/mother
6) my Family
7) my hause
8) an Indian festival
9) my favourite food
10) one week in Germany.
Heirat
Kinder(Reihe 10
12
Books Recommended:
Prescribed Textbook : LERNZIEL DEUTSCH – Part I
Deutsch als Fremdsprache
Max Hueber Verlag
Books for essential Reading: 1) Em Neu Bruckenkurs – Published by Hueber Verlag
2) Themen Aktuell 1
3) Unser zweites Deutschbuch by Rajeev Devsthali
4) Deutsch fuer Anfaenger – CD-ROM made by Hueber
5) Deutsche Sprachlehre fuer Auslaender - Dora Schulz & Heinz Griesbach
6) Lernziel Deutsch –1 . Max Hueber Verlag
Reference Books :
1) Pons German – Travelers Guide
2) Pons Starting German / Anfaenger Deutsch
3) Cassels Language Guides : German – A Handbook of Grammar, Current usage and word power
4) Teste dein Deutsch – Stufe I & II
5) Langenscheidt’ s or Collin’ s German – English / English – German Dictionary
6) Deutsch als Fremdsprache – I A & B
7) Mein Erstes Deutschbuch by Maharashtra State Bureau of Textbook Production and Curriculum
Research
8) Unser zweites Deutschbuch by Rajeev Devsthali
9) Eidruecke – Einblicke : Lehr und Arbeitbuch
10) Deutsche Sprachlehre fuer Auslaender - Dora Schulz & Heinz Griesbach
*******************
Master of International Business (MIB)
IV Semester
Code: MIB 425
Paper 5: Foreign Language-Fundamentals of French-II
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective The objective of this subject is to acquaint the students with the working knowledge of
the language to make use in international business.
Unit Contents No of
Lectures
I Grammar personal pronouns (indirect, direct, adverbial) : choice, order & place in the
sentence; indefinite adjectives & pronouns)
Comprehension and paragraph writing reading of the stories in chapters 3+4 of the
book
Listening and Speaking Skills activities: reprimanding; giving opinion
10
II Grammar: near future; past perfect and imperfect tenses
Comprehension and paragraph writing reading of the stories in chapters 3+4 of the
book
Listening and Speaking Skills relating events using the past tenses
13
III Grammar: formation and usages; simple relative pronouns
Comprehension and paragraph writing reading of the stories in chapter 4 of the book
Listening and Speaking Skills activities : relating events using the past tenses
13
IV Grammar reported speech; possessive pronouns
Comprehension and paragraph writing reading of the stories in chapter 4 of the book
Listening and Speaking Skills: reporting conversation using reported speech; allowing
and prohibiting;
12
V Grammar comparatives and superlatives; simple future; recent past; present continuous
Comprehension and paragraph writing reading of the stories in chapter 4 of the book
Listening and Speaking Skills making plans; discussing & debating an issue
12
Teaching material/books:
1) Le nouveau sans frontieres level- l (methode de francais – published by CLE
international Paris, 1998, Indian edition.
2) Le nouveau sans frontiers – workbook vol-1
3)Four audiocassettes accompanying the written material
Reference books :
1)Larousse compact dictionary : Fre->Eng./Eng.->Fre
2) Conjugaison – Le Robert & Nathan
3) Larousse grammaire francaise
4) Grammaire collection “Le Nouvel Entrainez-Vous”, level debutant.
Master of International Business (MIB)
IV Semester
Code: MIB 426
Paper 6: Dissertation
Total Number of Lectures Allocated: 60
Credit: 4 Contact Hrs/week: 4 Hrs
Objective
Each student will be assigned a topic in the beginning of IVth Semester by the faculty. The student will be
required to prepare a dissertation on the same
The dissertation report shall be evaluated by the Panel of Examiners out of 100 marks. The division of the
marks shall be as follows:
Dissertation report 35 Marks
Viva-Voice 35 Marks
Continuous Assessment 30 Marks
***