Mastering Social Media in the

Nails Market

Beth Livesay – Moderator Ashley Gregory – The NailScape

Winnie Huang – CND Brand Ambassador Sigourney Nunez – OPI North America

The Nailscape

Ashley Gregory

@thenailscape

Editorial Nail Photography

SALON TO SET

Salon nails are the stars of the show: they show the skills of the nail artist and are generally an extreme shape for a larger canvas. The world of editorial nails tends to be more understated, true to life shapes, and are completed with traditional polishes.

TO BEGIN, IMMERSE YOURSELF IN THE

WORLD OF EDITORIAL NAILS – BEAUTY

AND FASHION. NOTICE THE DIFFERENCES.

Editorial Nail Photography

SALON TO SET

Salon nails are the stars of the show: they show the skills of the nail artist and are generally an extreme shape for a larger canvas. The world of editorial nails tends to be more understated, true to life shapes, and are completed with traditional polishes.

TO BEGIN, IMMERSE YOURSELF IN THE

WORLD OF EDITORIAL NAILS – BEAUTY

AND FASHION. NOTICE THE DIFFERENCES.

Editorial Nail Photography

Look at fashion and beauty magazines, including the ads, to see how the nails complement the clothing, hair, and makeup and serve the final image without distracting from it. The manicurist is the artist whose point of view works in synergy with the rest of the creative team.

EDITORIAL NAILS ARE CREATED

IN COLLABORATION WITH THE

ARTISTIC TEAM TO MAKE THE

PERFECT IMAGE.

Editorial Nail Photography

Look at fashion and beauty magazines, including the ads, to see how the nails complement the clothing, hair, and makeup and serve the final image without distracting from it. The manicurist is the artist whose point of view works in synergy with the rest of the creative team.

EDITORIAL NAILS ARE CREATED

IN COLLABORATION WITH THE

ARTISTIC TEAM TO MAKE THE

PERFECT IMAGE.

Blogging

• Solidifies your position as an expert

• Communicates the intangibles of your brand

• Provides a platform to educate clientele

• Improves your booking site SEO

• Gives you content to share, share away

Blogging

• Consistent posting can build your credibility in the industry

• Brands are keen to partner with bloggers for exposure

• Challenges you to produce meaningful content

• Makes you a better nail tech by taking deep dives into topics

Branding Yourself

YOUR “WHY” BRAND

YOUR SKILLS

WHO YOU ARE

YOUR STYLE

KNOWLEDGE

Branding Yourself

KNOW

USE YOUR KNOWLEDGE AS THE CORNERSTONE

LOOK

DESIGN YOUR BRAND TO FIT TOGETHER WELL

TELL

PUT YOUR BRAND IN FRONT OF THE RIGHT PEOPLE

KNOW LOOK TELL

Choose what you love – let it inform your brand

Making the Brand

Choose what you love – let it inform your brand

Making the Brand

Choose what you love – let it inform your brand

Making the Brand

Winnie Huang CND Brand Ambassador

Engagement

WHY is it important?

Engagement

• WHY is it important?

HOW GOOD IS THE PIZZA?

3 THINGS TO REMEMBER…

1. COMMUNICATE

2. MAKE IT FUN!

3. BE ORGANIZED!

1. COMMUNICATE

• ASK QUESTIONS

• JOIN THE CONVERSATION

• BUILD ORGANIC RELATIONSHIPS

2. MAKE IT FUN!

• FUN CONTENT = RELEVENT CONTENT

• HAVE A PERSONALITY

• BE YOURSELF!

3. BE ORGANIZED!

• START WITH A STRONG IDEA

• RESEARCH

• EXECUTE WITH CLEAR VISION

TO RECAP…

1. COMMUNICATE

2. MAKE IT FUN!

3. BE ORGANIZED!

THANK YOU!

LET’S BE FRIENDS….

@WINNIEISAWESOME

https://www.youtube.com/user/TheRawrShop

www.facebook.com/WINNIEHUANGNAILARTIST

iloverawrshop@gmail.com

OPI Sigourney Nuñez

North America Education Manager

@nailartbysig

INSTAGRAM HOUSEKEEPING

Your real name

Public account

Business account

Shows demographics,

impressions, post reach, popular

posts, and what times and days

your followers are online and

active.

INSTAGRAM BIO CHECK LIST

Mini intro into YOUR brand

What do you do? Do you have a specialty/expertise? Personal connection Humble Brag

THE PROCESS: STRATEGY, CREATIVE, ACTIVATIONS

STRATEGY:

Your brand positioning and insights

GOALS:

Gain more clients, grow following, establish personality?

GROWTH:

Constant engagement

COMPETITIVE AUDIT:

What makes your profile different?

AUDIENCE:

What resonates with your audience?

THE PROCESS: STRATEGY, CREATIVE, ACTIVATIONS

CREATIVE:

Content

TONE & VOICE:

Ongoing tone

Tone = Personality

Authenticity

Fun, playful, inspirational, aspirational, educational

LOOK & FEEL:

Visual representation of your brand

Focus on colors, Styles, BTC, teaching, techniques

EMOTION

THE PROCESS: STRATEGY, CREATIVE, ACTIVATIONS

ACTIVATION:

Collaboration & outreach

CONSISTENCY IS KEY

Keep up cadence and activity

COLLABORATIONS MATTER

Think of innovative ways to work with others

PARTICIPATE MORE AND MORE

Share your knowledge and tips

CONSTANT ENGAGEMENT

Stay at the top of the algorithm

LIVE STREAMING CHECKLIST

PRE WORK:

Identify goal

Make a game plan

Get comfortable on camera

DURING:

Check your connection

Build anticipation

Engage with the real-time audience

End with a Call To Action

POST:

Post a follow up

Redo the process

Thank you!

You can always slide into the DMs with questions

@nailartbysig