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Mastermind Webinar:Exclusively For LawLytics Members
We’ll get started at 11am Pacific Time.
May 27, 2020
For LawLytics Members Only
Giving your firm the advantage of access to information, insights, strategies, and advances not available to non-members.
Presenters
Director of Communications
VICTORIA BLUTEAttorney & CEO
DAN JAFFE
Today
❏ Developing strong page titles and headers
❏ Intro to titles/headers
❏ Elements of compelling titles/headers
❏ Examples of strong titles/headers
❏ Common title/header mistakes we see
❏ Q&A and suggestions
Web Page Titles and Headers
● Importance is often overlooked
● For both readers and search engines:
○ They represent key concepts
○ They convey levels of importance
Elements of Compelling Titles
● Write for your potential clients● Descriptive but concise● Unique● Local
Compare:
“Vehicular manslaughter charges”
vs.
“Distracted Driving Accidents May Result in Vehicular Manslaughter Charges in San Diego”
Elements of Compelling Headers
● Write for your potential clients● Descriptive but concise● Unique● Local● Does the header tell you what’s
underneath without any additional context?
Compare:
“What happens?”
vs.
“What happens if you’re convicted of vehicular manslaughter in San Diego?”
Examples: Strong Titles
Scenario:
This potential client was injured in a car wreck in Nashville, but she was on the phone when the wreck occurred. She’s concerned she won’t be compensated because she was on the phone.
Instead of:
“Compensation For Car Accident Personal Injury Tennessee”
Try:
“Can I still get compensation for a car accident injury in Nashville if I was on the phone?”
Examples: Strong Titles
Scenario:
This potential client has recently been divorced. She’s got a good job and lots of assets. She wants to change her will.
Instead of:
“Estate Planning Attorney in Montana”
Try:
“How do I change my will after a divorce in Billings?”
Examples: Strong Headers
Page:
“If I’m driving in Maricopa County and I get into an accident, can my passenger sue me?”
Strong headers might look like:
● Determining liability in a one-car accident in Maricopa County
● Determining liability in a multiple-car accident in Phoenix
● If my passenger is a family member or friend, can they file a claim against my insurance policy in Arizona?
Examples: Strong Headers
Page:
“Will I go to jail if I’m arrested for a DUI in Denver?”
Strong headers might look like:
● An overview of penalties for DUI convictions in Denver
● When can you receive a suspended sentence for a DUI conviction in Denver?
● What happens if you violate your probation after a drunk driving conviction in Denver, Colorado?
Common Title/Header Mistakes
● Vague titles and headers
● Titles and headers that don’t include local elements
● Keyword-stuffed titles and headers
Compare:
“What You Need to Know About Fighting Felony Drug Charges in Reno, Nevada”
vs.
“Reno Criminal Defense Lawyer, Criminal Defense Lawyers, Criminal Defense Attorney, Reno
Criminal Defense Attorneys”
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