Mattel’s Digital Campaign:

Barbie & Ken Reunite?

Mattel launched it’s new campaign

January-February 14th 2011

Campaign created by:Ketchum Public Relations

+Mattel internal Marketing

Team

Mattel’s Campaign

Barbieandken.com Featured the Love O meter

Facebook Foursquare Twitter YouTube

www.BarbieandKen.com

• 5 million page views

• Hundreds of thousands voted

Social Media :

Billboards in LA and NY to profess Ken’s love for Barbie

Mattel’s Campaign was a huge success

Barbie’s Facebook page experienced a

34% increase in fans(currently 2,213,158)

& 200% increase in engagement, through

comments, likes and shares.

Just like Peanut Butter and Jelly or Fred and Ginger, Barbie® and Ken® have been synonymous with the most iconic and beloved pairings of all time.