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MAXIMISING WALES’ YEAR OF ADVENTURE IN CARMARTHENSHIRE
USEFUL RESOURCES, WHO’S DOING WHAT & SOME IDEAS...
Contents Overview:
Introduction
Scene Setting
So, What is the Year of Adventure?
Visit Wales Resources
Discover Carmarthenshire / CCC Resources
Using Hashtags
Package Travel – Consumer Rights
Creating Bundles
Roald Dahl 100
The Carmarthenshire Adventure – Who’s Doing What?
Other Ideas & Information Shared
Any Other Plans? Please Let us Know…
Introduction Two meetings have been organised by Carmarthenshire Tourism Association (CTA) to help those involved in Carmarthenshire’s visitor economy to maximise opportunities from 2016’s Year of Adventure. These sessions, facilitated by CTA and Lucy von Weber are part of Carmarthenshire’s Visit Wales funded RTEF project. The first meeting – held at the Mansion House Hotel in Llansteffan on 13th October 2015 laid the foundations for the Year of Adventure – with CTA, Carmarthenshire County Council and Visit Wales sharing background and plans for this. Details of the Roald Dahl Centenary were also shared, again taking place in 2016, this was discussed as an opportunity for offering
something to attract new customers and visitors. It was emphasised though, that are strict copyright rules with using Roald Dahl, his stories and characters in activities – and advice should be sought from Visit Wales on this. The second meeting – held at the Ivy Bush Royal Hotel, Carmarthen on 14th January 2016 focussed more on sharing ideas and plans by the tourism trade for both 2016 campaigns. This is a summary of information shared and discussed at these meeting, and provides an useful resource for businesses wishing to explore how they can get involved in the Year of Adventure…
Scene Setting
Presentations given by Lucy von Weber at the meetings: Scene Setter Presentation – background and examples by Lucy von Weber at the October Meeting Packaging, Bundling and Piggy back marketing LINK: http://bit.ly/1GfG2K9 PDF of Lucy’s presentation at the January meeting can be viewed/downloaded here: LINK: http://bit.ly/Lucypresentation14jan16
So, What is the ‘Year of Adventure?’ This is the first of three thematic years created by Visit Wales as a way of focussing its promotional activities in the coming years. The Years Of...
2016 – Year of Adventure
2017 – Year of Legends
2018 – Year of the Sea Visit Wales presentation slides (from November meeting): Outline of “Years of…” themes including 2016 Adventure activity and Ambassadors detail in presentation. LINK: http://bit.ly/1klTTED
Visit Wales Resources
PDF overview of the Year of Adventure, including contact details: LINK: http://bit.ly/VWAdventurebriefing
Sample text for use on website (guidance on using consistent messages about Year of Adventure): LINK: http://gov.wales/docs/drah/publications/Tourism/151214template-copy-en.pdf
Calendar of Visit Wales’ month by month focus can be found as a file download on this link: http://gov.wales/topics/tourism/year-of-adventure-2016/year-of-adventure-marketing/?lang=en See bottom of the web page.
Information on new Visit Wales TV (#findyourepic) advert: LINK: http://gov.wales/newsroom/tourism/2016/160125-year-of-adventure/?lang=en And link to the advert/s on YouTube https://www.youtube.com/user/visitWales Contacts at Visit Wales: Phil Abraham ([email protected]) and Claire Carew ([email protected])
Discover Carmarthenshire / CCC Resources The team are running a digital campaign to promote Carmarthenshire’s adventures. Part funded by Visit Wales’ RTEF fund, this is made up of:
- Year of Adventure section on the ‘discovercarmarthenshire.com’ website, - Production of 7 short themed promotional films – for website and social media
activity, - Lots of social media activity including a very successful partnership with Wales Online. - Creation of hashtag for social media activity: #mycarmarthenshireadventure
Carmarthenshire County Council Tourism Team outline of adventure focus by month in 2016–detail in the presentation LINK: http://bit.ly/1KlC4KM Key Themes for Carmarthenshire’s adventures: The themes chosen to focus the promotional campaign are: Adrenaline, Coastal, Adventure Back in Time, Food and Drink, Moonlit, River and Romantic. http://www.discovercarmarthenshire.com/year-of-adventure/index.html
Links to all films will be included on Discover Carmarthenshire as they become available. http://www.discovercarmarthenshire.com/year-of-adventure/index.html (You can embed or link to these on your own sites. If you have any queries please get in touch with Louise Rozhon and Elinos Walters, CCC Marketing & Tourism Team -
[email protected]; [email protected]
Travellers Triathlon idea (recently featured in Guardian) http://www.discovercarmarthenshire.com/active/travellerstriathlon.html
Using Hashtags (#) The main hashtags for the Year of Adventure are: #mycarmarthenshireadventure #walesadventure #findyourepic (and #roalddahl100wales)
Beginners guide to hashtags: Using hashtags on social media channels https://www.123-reg.co.uk/blog/social-media/beginners-guide-to-hashtags-and-how-to-use-them-for-your-business/ Tagboard as a free resource for checking what’s being said and by whom on social media – just type in the hashtag and see who’s been using it: https://tagboard.com/
Package Travel - Consumer rights
If you’re thinking of creating packages with other businesses – below is the information you need. Though, as suggested at both meetings – creating more informal ‘bundles’ and referrals are an effective and easier way of doing this.. Creating Packages http://ec.europa.eu/consumers/consumer_rights/travel/package/index_en.htm Carmarthenshire county Council Trading Standards are your local first call if you have a query on the Package Travel regulations http://www.carmarthenshire.gov.wales/home/residents/trading-standards/ Pembrokeshire Trading Standards has a useful overview http://bit.ly/1PXBKp7
Creating Bundles For more information and good examples of creating bundles – view the slides from Lucy’s presentation at our first meeting/workshop: Packaging, Bundling and Piggy back marketing - LINK: http://bit.ly/1GfG2K9
Roald Dahl 100 2016 is also sees celebrations for Roald Dahl's centenary year and Visit Wales are using events and also the locations associated with Dahl, to publicise his Welsh connections. More information can be found on Visit Wales' site http://www.visitwales.com/latest-news/2015/july/roalddahl100 and also the Rough Guide's website http://www.roughguides.com/article/on-the-roald-dahl-trail-in-wales-100-years-of-the-worlds-greatest-storyteller/ There are small pots of funding available for literary themed Roald Dahl based events (funds which are administered by Literature Wales) and detail can be found at: http://www.literaturewales.org/roalddahl100/ .
The funding can be applied for on a rolling basis (i.e. monthly deadlines) and is for provision of writers/artists who can help with a talk, lecture, reading, workshop, panel event, literary walk or something different entirely. If you are an event organiser or run an attraction this may be ideal for you to consider. See "Chapter Two" funding: http://www.literaturewales.org/chapter-x2/en/c15634/ Important: Please be sure that you check copyright permissions with regard to any plans that you may have - Roald Dahl's creations from story narrative and quotes to characters and also items such as Quentin Blake's famous imagery are all subject to copyright: https://www.roalddahl.com/global/contact-us/using-roald-dahls-stories-and-copyrights
The Carmarthenshire Adventure – Who’s Doing What? The following businesses shared their plans with us at our workshop on 14th January, inspired by the information received and discussions that took place at our meeting in November.
Business Contact Info and Link Cenarth Adventure Centre
Natalie (Fulstow) [email protected]
Full programme of events for the Great Weekend of Adventure (2/3 April). Including the launch of a new activity for the Year of Adventure (Field Archery) http://www.cenarth-adventure.co.uk/news_view.php?news_id=51&sec= News of events coming up http://www.cenarth-adventure.co.uk/news.php Details on other activities http://www.cenarth-adventure.co.uk/activity.php
Wildfowl and Wetland Trust, Llanelli
Katie (O’Donnell) [email protected]
A number of family and wildlife adventure activities planned for 2016. Wales Puddle Jumping Championship: http://www.wwt.org.uk/wetland-centres/llanelli/whats-on/2016/02/13/february-halfterm/ Easter activities such as the Giant Duck Hunt:http://www.wwt.org.uk/wetland-centres/llanelli/whats-on/2016/03/25/easter-holiday-fun/ Also have a canoe safari and bike trails over the summer holidays but information yet to be updated on the website. (PDF also attached)
National Botanic Garden of Wales
David (Hardy) [email protected]
“Adventure Like Wallace” held during the Big Weekend of Adventure (2-3 April). Encouraging families to be explorers, biologists, naturalists with their wildlife walks, bug safaris and pond-dipping. https://botanicgarden.wales/
Alltygolau Guest House, Felingwm Uchaf
Colin (Rouse) [email protected]
www.alltygolau.com Re-writing / re-branding of own heritage package on their website – to ‘Adventure Back in Time’ and links to variety of Carmarthenshire Adventure web content. Resulted in immediate bookings.
National Wool Museum, Drefach Felindre
Marie Szymonski [email protected]]
Family Funday Sat 5 March, 10am-3pm http://www.museumwales.ac.uk/wool/whatson/8429/Family-Funday/ Sat 2 April 11.30am–3pm Horrible History Stories: Pirate Adventures http://www.museumwales.ac.uk/wool/whatson/8766/Horrible-History-Stories-Pirate-Adventures/
Cariad Glass Chris and Justine Dodd [email protected]
Our #WalesAdventure is an Adventure in Glass! We are holding both Level One (beginner) and Level Two (some experience) Stained Glass Days in Llandysul on the following dates -
Saturday Feb 6th - Level 1
Wednesday 10th Feb - Level 2
Wednesday 30th March - Level 1
Saturday April 2nd - Level 1 (Year of Adventure Big Weekend)
Wednesday April 6th - level 2 These are the Spring dates - May onwards are TBC. Full details can be found on our Facebook page (our new website is under development) - https://www.facebook.com/CariadGlass/events For visitors who would like to see our work, the studio is open to all to see us at work, and there is always something exciting in progress on the bench!
Tin Shed Experience, Laugharne
Emyr Price and Meinir Evans
Tin Shed Experience website which will advertise forthcoming events - http://tinshedexperience.co.uk/ Tin Shed Experience facebook page – Tin Shed Experience – Official Events planned at the Tin Shed for the Laugharne Weekend 1-3 April – see website/fb pages for future posts as soon as dates are set There is also the Laugharne weekend for all the events on 1-3rd April which coincide with the Adventure Weekend – you could contact them too Laugharne Weekend website http://thelaugharneweekend.com/ Facebook page The Laugharne Weekend
Cwmcrwth Farm
Fiona (Park) [email protected]
Holding Junior Farmer Adventurer days on 2-3 April to coincide with the Great Weekend of Adventure. www.cwmcrwthfarm.co.uk
Lolfa Cynin Gwawr (Davies) [email protected]
Already started serving their Charlie and the Chocolate Factory inspired Afternoon Tea – lots of media attention and already very popular. Last Easter organised a Scavenger Hunt in their woodland walk. This year, planning a bugs trail inspired by James and the Giant Peach. www.lolfa-cynin.co.uk
Canolfan Ceridwen Centre
Simone (Mansell-Broome) [email protected]
We will be branding all the art activities at Canolfan Ceridwen Centre this year as 'Adventures in Art at Ceridwen'. These include: 3 weekend 'Creative Me' painting courses with Helen Elliott - last weekend, 5th/6th March, 9th/10th April and 1 week-long painting adventure from 26th-30th September - www.helenelliott.net ; 1 adventure in 3D collage workshop with Newcastle Emlyn artist, Maya Mitten - 23rd April - www.mayamitten.com 1 art exhibition with the very talented up-and-coming West Wales artist, Theo Crutchley-Mack - 27th-30th March - 10.30-4pm with preview evening from 6.-9pm on 26th
March. Bar/cafe open. In addition to all Eleanor's arts and crafts activities for Mums and Tots - next one on 24th March from 1-3pm www.ceridwencentre.co.uk
Other Ideas & Information Shared... Below are some of the other ideas discussed and information shared at January’s workshop:
Gwili Steam Railway: Reminded that a trip on the Railway is a good half day add-on to some of the other attractions and activities in the area. Planning a bug-hunting trail this year. Also introduced High Tea, building on popularity of the Afternoon Tea on the train. This includes addition of glass of prosecco and served in the refurbished carriage. www.gwili-railway.co.uk
Wildfowl & Wetland Trust, Llanelli’s Giant Duck Hunts – discussed the idea of (toy) ducks being photographed at various locations across the county, having their own Carmarthenshire Adventure. Great social media promotion.
Creepy Carmarthen Tours and Llandovery’s Horrible History Tours – discussed potential of Nick Brunger linking up / creating bundles with National Wool Museum, Gwili Railway and Tin Shed Experience www.thespookymagiccompany.co.uk
Inspired 2 Collect Gallery, Cwmcrwth Farm, Lolfa Cynin and Cariad Glass – suggestion for cross referrals, bundles or inclusion in CCC promotional activity as learning something new, as they all offer courses/demonstrations where a new skill is learnt.
Wild Adventures – Chatted about opportunities for CCC social media promotion around the Wildlife / Bugs activities mentioned – i.e. Wildfowl and Wetland Centre, Gwili Steam Railway, Lolfa Cynin.
Carmarthenshire Adventure Blogs – Charlotte Roberson from Old Oak Barn was given as an exemplar for using blogs effectively. Suggestions made to write blogs around visits to various places and tied in to the Year of Adventure, adding to website and social media for increased business profile and referrals to website. www.carmarthenshire-self-catering-accommodation.co.uk/2016-year-of-adventure/
The Heart of Wales Line: Reminded about the train line which can be used as part of an adventure or to travel from one to another. Investment in stations underway, Llandovery done, Llandeilo in process of having a new ‘hub’ www.heart-of-wales.co.uk/forum.htm
New Monthly Storytelling Club in Carmarthen – Started in January 2016 and held at Caffi Iechyd Da in Carmarthen town. Lots of potential for 2017’s Year of Legends. More information from Nick Brunger: www.thespookymagiccompany.co.uk
Tin Shed Experience: A number of suggestions were made for working with the Tin Shed Experience during the Year of Adventure and beyond.
o Tin Shed outside venue could be used and hired during for events, gigs, shows, poems and pints, get-togethers etc - contact Meinir Evans –[email protected]
o Some presentations and memorabilia about World War 1 and 2 could be taken
to businesses (e.g. accommodation, attractions, groups and organisations) to help theme their Adventures Back in Time
o The Millenium Hall next door could also be available for hire for larger
events – contact –[email protected] or visit website - http://laugharnemmhall.com/
Suggestion for creation of Carmarthenshire Adventure logo to be created – and provided as logo/sticker for businesses who’re offering something relevant to the theme to use.
Suggested that many of the activities planned and shared should be included in the Top Ten lists compiled by CCC for promotional work with Wales Online, or on social media in future – e.g. Learn Something New, Wild Adventures etc.
Any Other Plans? Please Let us Know… Are you planning something for the Year of Adventure? Let us know, and we can help you – whether you’d like some advice in moving it forward, or to help get it promoted. Also if coming along to our events, or reading through these notes have inspired you to do something new or to do something differently for the Year of Adventure, then please let us know. This activity has been funded by Visit Wales’ RTEF fund – and it’s important that we can keep track of how successful it’s been.
Please Contact: Nia Ball at Carmarthenshire Tourism Association Email: [email protected] Tel: 01269 598140
This activity is part of Carmarthenshire Destination Management Partnership's RTEF Project. Funded by Visit Wales' Regional Tourism Engagement Fund
