ACXIOM MARKETING SERVICES

COLLABORATE USE CASES

Maximize data value and drive successful co-marketing

COLLABORATE

We combine your customer data with supplier and partner data sources to maximize customer insight and drive successful co-marketing. Through collaborative partner environments, we help you get the most from your data partnership strategy while providing the privacy and data governance expertise you need to ensure the ethical use of your data.

Orchestration:

Discover new marketing opportunities by combining data in a privacy-compliant manner.

Analysis:

Unlock new audience insights leveraging data from one or multiple partners and adjacent industries.

Optimization:

Power more effective collaborative marketing to increase share of wallet and customer lifetime value.

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Major Offices: Austin • Boston • Chicago • Conway • Little Rock • London • Munich • New York • Paris Philadelphia • Redwood City • San Francisco • Shanghai • Singapore • Sydney • Tokyo • Warsaw

HOW WE WORKActivate partner environments that combine your own omnichannel data with omnichannel data from your suppliers and partner data sources (2nd party data) to maximize customer insight and drive successful co-marketing. We help you get the most from your data partnership strategy while protecting the value of your data, by hosting both data sources in neutral, privacy-compliant data environments. We apply identity resolution technology to match records accurately, and help you implement models and actionable segments. We provide the privacy and data governance expertise you need to ensure the ethical use of your data in collaborative partner environments – covering proper collection, compliance with privacy laws, and industry co-regulation and best practices.

As your Omnichannel Integrator, we offer a unique and comprehensive set of expert data services to deliver great co-marketing customer experiences.

ANALYTICS SERVICES

DATA ENVIRONMENTS

MANAGEDSERVICES

INTEGRATION SERVICES

STRATEGY SERVICES

Leverage powerful collaborative analytics

to understand audience overlaps, share of wallet, campaign

measurement and audience portraits.

Deploy best-in-class, highly scalable,

privacy-compliant partner environments

that seamlessly integrates omnichannel

and 2nd party data.

Get expert help to manage and run your

data partner environment to execute omnichannel

campaigns while ensuring data

privacy compliance.

Establish your data transformation strategy

and architectureto power your

omnichannel marketing.

Connect your key martech and adtech

applications at the data layer for a complete

customer view.

WHY ACXIOM MARKETING SERVICES?

OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology

OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns

ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely

DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases

FOR MORE INFORMATION about Marketing Services and our use case-based solutions, or to speak to one of our representatives, contact info@acxiom.com