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Mayor Eddie Francis's presentation to council on Aug. 28, 2012, regarding Windsor's potential bid to host the FINA 2016 or 2018 world swimming championship.
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World Swimming Championships (25m)
2016-2018 Bid Proposal
Page 2
Peter Knowles
• Operations Director, 10th FINA World Swimming Championships (25m), Dubai, 2010
• CEO of 9th FINA World Swimming Championships 25m in Manchester 2008; built and led the project team
– Won gold for 'Event Look' at the SportBusiness Sport Event Management Awards 2008.
• Assistant Director of Sport for Manchester 2002 Commonwealth Games
– Left the city with a portfolio of world class sport facilities and no white elephants
• Member of Manchester bid teams for both the 1996 and 2000 Olympic and Paralympic Games
• Architect of Manchester City Council’s acclaimed Sports Policy
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Dr. Margo Mountjoy MD, CCFP, FCFP
• FINA Bureau Member and former Chair of the FINA Medical Committee, with responsibility for the health of aquatic athletes worldwide.
• Consultant for the University of Guelph’s Health & Performance Centre, and is on faculty at McMaster University Medical School.
• Serves on the International Olympic Committee Medical Commission, attending summer and winter Olympic Games, conducting research, and supervising medical and anti-doping programs.
• Recognized by the Canadian Association for the Advancement of Women in Sports as one of the most influential women in Canadian sport.
• Doctor for the Canadian Olympic Synchro Team and the National Endurance Training Centre (athletics).
• Is a retired international level synchronized swimmer.
Page 4
About FINA
• FINA is the international governing body for swimming, diving, water polo, synchronized swimming and open water swimming.
• The slogan “Water is Our World” supports water in sport and promotes stewardship of water as a natural resource.
Page 5
The FINA Calendar
World Championships • EVEN-NUMBERED YEARS
– 25m Short Course Swimming
– World Masters (>25 years old) (all 5 disciplines)
– Junior (<18 years old) World Championships (all 5 disciplines)
– Synchronized Swimming World Cup (every 4 years)
• ODD-NUMBERED YEARS
– World Aquatics Championships – (all 5 disciplines)
Page 6
The FINA Calendar
Series (ANNUAL)
• World Cup/Grand Prix Series for swimming, diving, and open water (10km)
• Water Polo World Leagues
Page 7
25m World Championships
• Bidding has now begun for the 2016 and 2018 World Swimming Championships (25m) events.
• This event is held in December of even-numbered years.
• The only past North American host of this event was Indianapolis in 2004.
• Windsor would be the first-ever Canadian host for the 25 metre event.
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25m World Championships
Short Course Swimming events during the 5 day competition:
• Qualifying heats in morning sessions
• Semi-Finals & Finals in evening sessions
• 40 events, men & women
• Freestyle (50 / 100 / 200 / 400 / 800W / 1500M)
• Breaststroke (50/100/200)
• Backstroke (50/100/200)
• Butterfly (50/100/200)
• Individual Medley (200/400)
• Relays: Freestyle (4x100/4x200) Medley (4x100)
Page 9
Past Hosts for 25m Event
• 1993 Palma de Mallorca, Spain
• 1995 Rio de Janeiro, Brazil
• 1997 Gothenburg, Sweden
• 1999 Hong Kong
• 2000 Athens, Greece
• 2002 Moscow, Russia
• 2004 Indianapolis, USA
• 2006 Shanghai, China
• 2008 Manchester, Great Britain
• 2010 Dubai, UAE
• 2012 Istanbul, Turkey
• 2014 Doha, Qatar
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Indianapolis 2004
Conseco Fieldhouse, home of the Indiana Pacers, was converted from a basketball arena to the first above-ground pool in a North American stadium.
Page 11
Manchester 2008
Manchester Arena, a multi-purpose arena, is among the top 3 visited venues worldwide.
A temporary pool installation was used.
Arena environment ensured an unforgettable atmosphere.
Page 12
Other Bid Cities
• Eindhoven (NED)
• Hong Kong (HKG)
• Houston (USA)
• Abu Dhabi (UAE)
• China (city tbc)
• Christchurch (NZL)
• Gold Coast (AUS)
Page 13 Page 13
Why Do Cities Bid?
Page 14
Why Do Cities Bid?
• General
– This is a major world class event, with realistic staging requirements
• Brings the world’s elite to the City
– Attracts global interest and promotion for the City • Delivers focused global media attention for 5+ days
– Delivers an exciting sports show / experience for spectators
• Provides sport as theatre in a unique indoor setting
Page 15
Why Do Cities Bid?
• Social Impact – Community pride in staging a world class event
– Creating and/or developing a volunteer culture
– A catalyst for learning to swim and participation in aquatic sports
– Motivational impact of star swimmers acting as role models
– Breaking down cultural, political and racial barriers and developing understanding
– Educational programmes and learning opportunities
– An aquatics festival with over 140 countries coming together in one city, creating a positive social environment
Page 16
Why Do Cities Bid?
• Branding – Extensive global media coverage, providing worldwide recognition
and promotion for the Host City.
– New media markets ensure that major events and host cities reach an ever-growing number of consumers.
– Successful organization boosts the City‘s credentials in the international community, and particularly for sports federations.
– Provides a springboard to the staging of other major sporting events.
– International recognition and awards.
Page 17
Why Do Cities Bid?
• Economic impact before, during and after the event for the host city, surrounding region and the entire country: – Jobs & salaries
– Hotel accommodation & local transportation
– Commerce and sales
– Advertising and promotion
– Manufacturing and services
– Future tourism / economic development driver for the Host City / region
Page 18
Why Do Cities Bid?
• Legacy – Increased participation in sports and other activities
– Reuse of event pools & other sports infrastructure • Panel pools can be "recycled" after the event into permanent pools
elsewhere
– Attraction of sports personnel (coaches, officials, etc.) to the community
– Initiation of sports development programs
– Community development, including volunteer program & culture
– Education
– Charity / Goodwill partnerships
Page 19
Why Do Cities Bid?
• Visitors – 786 athletes from 153 countries
– 750 team officials
– 470 volunteers
– 200+ TV broadcast staff
– 150 journalists and photographers
– 40,000 Spectators
– Sponsors & Guests
– FINA & international sports family
Page 20 Page 20
Bid Requirements
Page 21
Selection of a Host City
• FINA selects host cities based on the following factors:
– Importance of City
– Location and Facilities
– Access to Television Coverage
– Financial Support of Government
– Building a Legacy
Page 22
Selection of a Host City
• Windsor fulfills all infrastructure requirements for this event.
• Windsor delivers what FINA seeks most:
– Access to a new audience
– Delivery of a positive image for swimming
– Capacity to deliver worldwide media coverage
Page 23
Importance of the City
• Windsor is centrally located within the lucrative U.S. and Canada sports tourism market
• Accessible to millions within a half day of travel (Chicago, Cleveland, Toronto, Cincinnati)
• Our riverfront location fully complements FINA messaging, “Water is Our World”
Page 24
Importance of the City
• International cooperation is our way of life and is a strong part of our economy.
• Our branding will evoke this point and will reinforce the shared benefits of a metropolitan area between two major developed countries.
Page 25
Location and Facilities
• Swimming competitions would take place in Windsor-Essex while certain hospitality events would occur in the entire Windsor-Essex/Detroit region.
• In addition, concept envisions including the Swimming Canada National Championships and a multi-site aquatics festival aimed at a general audience.
Page 26
Location and Facilities
• For FINA, the ideal venue is a multi-purpose arena
• Competition pool - 25 x 26m, 2m deep – Sufficient seating for all athletes, team officials, and projected spectators
– Considering needs for teams, media, VIPs, etc.
• Warm-up pool - 25m, minimum 5-6 lanes – Adjacent/close to competition pool
• Warm-up relax area with team space and massage areas
• Changing / locker rooms
• Medical / First Aid, Media Centre, TV compound, hospitality and volunteer areas
Page 27
Location and Facilities
• The seating capacity at WFCU Centre meets FINA event needs.
• Size allows for exceptional broadcast visuals, full crowds and few empty seats.
• Provides unique opportunity to complete infrastructure gaps.
• Creates in Windsor a local, national and international aquatics hub.
Page 28
Location and Facilities
• Temporary competition and training pools would be installed at WFCU Centre
• Competition pool supplied by a sponsor and donated to the City of Windsor for reuse
Manchester, 2008
Page 29
Location and Facilities
• Family Aquatics Complex fulfills key roles for athletes with easy access from downtown hotels. – Athletic training
– Non-competition events
– Festival activities
– Overflow Event Space
• Family Aquatics Complex (FAC) is effectively designed for typical aquatics event attendance of 1,500.
• Bid showcases the Family Aquatics Centre and its ability to regularly host FINA series and biannual events.
Page 30
Location and Facilities
• Events are located: – 30 minutes from a major world airport hub connection
• From Toronto by air or from Detroit Metro Airport by land
– In a densely populated corridor and a short distance to other major metropolitan areas
– In communities surrounded by water
– Near tremendous opportunities for hospitality
– In an area of moderate temperature with low likelihood of weather challenges
Page 31
Location and Facilities
“Water is Our World” • Both the Aquatics Centre and WFCU
Centre are adjacent to waterways – Detroit River and Little River, respectively – with open water sport opportunities along the route.
• A Riverside Drive-Lauzon Road route would connect the facilities and be signed as “FINA Aquatics Parkway” during the event.
Page 32
Access to Television Coverage
• Windsor is part of a major media market, with local affiliates for all major U.S. and Canadian television operators.
• NBC/Universal and CBC are FINA’s international broadcast partners.
Page 33
Access to Television Coverage
• Television: CTV/TSN (Windsor), ABC/ESPN, FOX/Fox Sports Detroit, CBS (Detroit)
• Radio: Bell Media (Windsor), CBS, Clear Channel, Citadel (Detroit)
• Print and New Media: PostMedia, TorStar, Sun Media (Windsor), Gannett, NewsMedia Group, Journal Register Co.
Page 34
Government Support
• Government support available for FINA events – 2012 FINA Junior Open Water Championships: supported by
Government of Canada, Government of Ontario, the Ontario Trillium Foundation.
– 2010 FINA Open Water Championships (Roberval) and 2005 FINA World Championships (Montreal) were supported by the Government of Canada.
• Sponsorship and Promotional Opportunities – The success of our experience with the International Childrens
Games can also be leveraged to secure additional corporate and foundation support.
Page 35
Building a Legacy
Reuse of Pools
• Event pools can be dismantled and reassembled for new uses, to be determined by the community following the event.
Page 36 Page 36
Bid Process
Page 37
Timelines
Friday, 1 June 2012:
• Swimming Canada and the City of Windsor advised FINA of our intention to be involved in the Bid Process (non-binding).
Friday, 29 June 2012
• City of Windsor participated in information meeting in Lausanne, Switzerland. FINA delivered bidding information documents and presents procedures to City of Windsor
Monday, 2 July 2012 - 15 October 2012
• Candidates prepare their Formal Bid (Bid Questionnaire, Budget and other documents)
Monday, 15 October 2012
• Deadline to submit to FINA the Formal Bid.
Page 38
Timelines
Monday, 5 November 2012
• FINA to provide Host City Agreement
Tuesday, 6 November 2012 – Friday, 30 November 2012
• FINA and Candidates finalize the Host City Agreement
• FINA visits City of Windsor
Monday, 3 December 2012
• Deadline for presenting the Host City Agreement, signed by Candidate National Federation and City of Windsor
Tuesday, 11 December 2012
• Bids presentation at the FINA Bureau Meeting in Istanbul (TUR)
• Election of the Host City by FINA Bureau
Page 39
Governance
Delegation of Governance • Event is complex and requires coordination by an
Organizing Committee and management by an Executive Director.
• Council must appoint and maintain confidence in an Organizing Committee to make the event a success.
• The Organizing Committee would be responsible for all aspects of program delivery and financing.
Page 40
Event Cost
The event cost is likely to be between $9 Million and $10 Million
Organizing Committee is responsible for securing funding for all event costs not related to actual officiating of the competitions, including insurance.
Organizing Committee is responsible for securing and funding an appropriate venue and related infrastructure.
Page 41
Participant Logistics
City is responsible for cost and delivery of food, hotel and ground transportation services for FINA Bureau, Committees, Officials, hotel and meals (approximately 214 individuals + VIPs)
City is responsible for athlete flights (750), ground transportation, hotels (375 twin) and meals for 8 nights
City retains any revenues generated from visitors
Page 42
Revenues
• National Marketing Program (Cash or Sponsorships)
• FINA Partner and Supplier Contributions
• Ticket Sales
• Licensing and Merchandising
• Programs
• Grants and Subsidies
• Concessions
• Rate Cards (charged to visitors)
• Revenue sharing agreements with Hotels, Restaurants
Page 43 Page 43
Additional Host Benefits
Page 44
Gain an International Profile
Windsor joins the company of major world cities in hosting the event.
Windsor’s name is front-and-centre for international marketing, while capitalizing on the recognition of Detroit’s metropolitan status.
Windsor would be increasingly known as an important city by event organizers, participants.
Page 45
Drive Economic Development
• Minimum of 4,500 visitors and 35,000 hotel bed nights
• May drive development of further sports tourism amenities in the Lauzon Road corridor (Hotels, Restaurants, etc.)
• Multi-location concept supports use of existing downtown hotel properties.
Page 46
Attract Future Events
• Delivery of a successful event instills confidence in Windsor by FINA and similar organizations.
• Past host cities continue to host repeat FINA events.
• Launches opportunities to host FINA’s Masters Championships, World Diving Championships, Junior Synchronized Swimming Champtionships.
• Family Aquatics Complex is the ideal size for these competitions.
Page 47
Grow Tourism in City
• The event grows the awareness of the city, its heritage, and its ability to deliver an enjoyable tourism experience for visitors.
• Event encourages new and repeat visits for personal trips, conventions, and the hosting of other larger scale events.
• Growth of event schedule ensures that ancillary visitors have an incentive to make the trip to Windsor
Page 48
Generate Revenue
• The Host City retains all profits and revenue opportunities for on-the-ground services, products and merchandise (except for clothing)
• The FINA organization earns its revenues primarily from international sponsorship and broadcast rights.
Page 49 Page 49
Examples of Host Experience
Manchester, UK
Page 50
Impact
• 32,500 seats taken (UK’s largest ever ticketed swimming event)
• Event hosted 2,500 guests, VIPs, competitors, team and technical officials, media, etc.
• Supporting activities / events took place benefitting from critical mass of the event.
• First time that a UK swimming event has been held within temporary pools at a major concert venue.
Page 51
Financial Benefit
• $18,500,000 CAD Net Economic Benefit
– $11,500,000 CAD Net Direct Benefit
– $3,300,000 CAD Net Indirect Benefit
– $3,700,000 CAD Net Induced Benefit
• $7,500,000 CAD Event Cost
• 213 full-time equivalent jobs created
• $5,593,300 CAD Gross Value Added
Page 52
Event Attendance
• Generally equal male/female participation
• Average age of 40 years
• 93% of respondents lived in the UK
• 8% of spectators come on their own, 41% took at least one child
• Average group size of 5
• 74% were local, 26% stayed overnight – 64% of overnighters stayed in hotels
Page 53
Spectator Spending
Type of Impact
Tickets Program Merchan-dise
Food and Drink
Travel to/from Venue
Other Items Total
On-Site UK $502,500 $23,300 $93,700 $125,000 $230,100 $18,500 $993,100
On-Site Overseas $33,500 $1,600 $8,700 $12,200 $21,400 $250 $77,600
Total $536,000 $24,900 $102,400 $137,200 $251,500 $18,714 $1,070,700
Type of Impact
Accom-modation
Food and
Drink
Shopping Travel To/from Manch-
ester
Travel around Manch-
ester
Other events, attrac-
tions, etc.
Other Total
Off-Site $1,316,100 $860,200 $325,300 $208,600 $54,900 $48,000 $4,300 $2,817,400
On Site
Off Site
Page 54
Spending (Overnight Guest)
• Average Per Person Spend:
– $147 for Accommodation
– $84 for Food and Drink
– $28 on Shopping
– $76 on Travel to/From Manchester
– $6 for Travel within Manchester
– $7.50 on other attractions
• Overall: $349 average, $157 median
21% - Spent additional nights in Manchester
4% - Spent additional
time in North West UK
9% - Spent additional time in UK
Page 55 Page 55
General Summary
Page 56
General Summary
• The FINA 25m World Championships Event is a major global event accessible to our City with which to showcase our city.
• Host cities have had good experiences with event deliverables and have hosted additional FINA events.
• Provides an opportunity to leverage major news coverage and to market the community to thousands around the world.
Page 57
General Summary
• Cost is anticipated to be borne by senior governments and through sponsorships, however City is responsible for securing these and making up the difference.
• The event provides unparalleled marketing for the City of Windsor, and specifically WFCU Centre and Family Aquatics Complex, demonstrating our potential as a major market destination, with facilities and amenities able to host the world’s best.
