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Detailed SyllabusFor
‘Master of Business Administration(MBA) Program’
(SEMESTER SYSTEM)
Duration of the Program: 2 yearsEligibility for admission: Graduates, should have
passedGraduation under the 10+2+3/4 system
Duration of Examination: 3 hoursDivision of Marks: Internal 25 Marks
External 75 MarksMinimum Passing Marks: 50% in each component
Course Title: Master of Business Administration
Duration: 2 YearsSemester – I
SEMESTER I Marks
Course TitlePaper Code Internal External Total
Quantitative Techniques MBA 101 25 75 100Organization Behaviour MBA 102 25 75 100Economics for Managerial Decision Making-1 MBA 103 25 75 100Marketing Essentials MBA 104 25 75 100Accounting for Managerial Decision Making MBA 105 25 75 100Management Process MBA 106 25 75 100
SEMESTER IIManagement Information System & Knowledge Management MBA 201 25 75 100Business Statistics MBA 202 25 75 100Economics for Managerial Decision Making-2 MBA 203 25 75 100Human Resource Management MBA 204 25 75 100Financial Management MBA 205 25 75 100Operations and Optimization Research MBA 206 25 75 100
SEMESTER IIIBusiness Policy & Competitive Strategy MBA 301 25 75 100Specialization: Marketing Services Marketing MBA 302 25 75 100Marketing Strategy MBA 303 25 75 100International Marketing MBA 304 25 75 100Specialization: Marketing Communication Advertising Creatives MBA 305 25 75 100Direct Marketing & Communication MBA 306 25 75 100Below the Line Promotions MBA 307 25 75 100Specialization: Human Resources Training & Development MBA 308 25 75 100Group Dynamics MBA 309 25 75 100Compensation Management MBA 310 25 75 100Specialization: Finance Securities Analysis & Portfolio Management MBA 311 25 75 100Insurance & Banking MBA 312 25 75 100Management of Indian Financial System MBA 313 25 75 100Specialization: Information Technology Business Intelligence MBA 314 25 75 100Strategic Innovation Management MBA 315 25 75 100Strategies for Managing Networked Business MBA 316 25 75 100
SEMESTER IIIEntrepreneurship & Small Business Management MBA 401 25 75 100Specialization: Marketing
Marketing Research MBA 402 25 75 100Distribution & Logistics Management MBA 403 25 75 100B2B Marketing MBA 404 25 75 100Specialization: Marketing Communication Marketing & Advertising Research MBA 405 25 75 100Account Planning, Servicing, and Management MBA 406 25 75 100PR & Corporate Communication MBA 407 25 75 100Specialization: Human Resources Human Resource Planning MBA 408 25 75 100Work Psychology MBA 409 25 75 100Performance Management & Appraisal System MBA 410 25 75 100Specialization: Finance Multinational Business Finance & Forex Management MBA 411 25 75 100Strategic Corporate Finance MBA 412 25 75 100Mergers & Acquisitions MBA 413 25 75 100Specialization: Information Technology Technology & Strategic Consulting MBA 414 25 75 100M-Commerce MBA 415 25 75 100ERP & CRM Consulting & Implementation MBA 416 25 75 100
PROGRAMME GUIDELINES
Name of the Programme: Master of Business Administration (MBA)
Duration: 2 Years
Objective: Provide existing IIPM students with an opportunity to do a MBA programme from M S University
Eligibility: Should have passed 10+2 and graduation (in any discipline)
Documents required to be submitted at the time of admission: Original Statement of Marks for X standard
Original Statement of Marks for XII standard and 1st, 2nd , 3rd and 4th (As applicable) years of Degree
Original degree certificate
Original Transfer certificate
Admission procedure: Applicants have to undergo an entrance exam consisting of a written test, a group discussion (GD) and a personal interview (PI). Applicants with a valid MAT score (composite) of 550 and above and applicants with a valid CAT score which is 50th percentile or above need not write the written test but have to undergo the GD and PI.
Programme Architecture
The MBA programme will be divided into 4 semesters over two years. The students will have a total of 20 subjects spread over the three years.
The first two semesters of the programme will have 6 subjects per semester. All these subjects will be compulsory for the students to take.
There will be a project (either a training or an organizational study) that has to be done by the students after their Second Semester
The third and the fourth semester will have 4 subjects per semester, out of which one will be a core and compulsory paper
while students will have to choose three papers under a particular specialization from the five disciplines as listed below:
1. Marketing2. Marketing Communication3. Human Resources4. Finance5. Information Technology
The students have to choose one discipline at the start of the third semester and the same will continue in the fourth semester. They will be doing a total of 6 subjects over the third and fourth semester in their chosen area of specialization.
The students have to undertake an individual research project at the end of their third semester.
Evaluation
The evaluation for each of the semester will take place as a combination of internal evaluations (25% weightage) and external end term examination (75% weightage). A minimum of 50% marks should be obtained in each component individually for a student to clear a subject.
The external end term exams for each of the subjects will be conducted by the University.
The duration of each end term exam will be 3 hours.
The project will be evaluated on the basis of a viva-voce. The viva will be conducted by faculty at IIPM empanelled and approved by the University.
SYLLABUS FOR SEMESTER I
QUANTITATIVE TECHNIQUES
UNIT 1 - LINEAR PROGRAMMING
Business problems and their solution through linear programming: Overview of LP; construction of a LP problem and model.
Solution to a linear programming problem: Graphical method ( including peculiar situations); Simplex method (for both unrestricted variable and negative variables, included) in case of (a) maximization with less than/ equal to situation, (b) minimization with greater than/ equal to case, (c) maximization with mixed type, and (d) minimization with mixed type.
Duality problem: Economic interpretation of duality; derivation of a dual solution and vice-versa for a linear programming problem( of all kinds)
Marketing problems and their solutions through linear programming HR problems and their solutions through L.P. Production and inventory issues and their resolution Financial allocations and L.P. solutions
UNIT 2 - CALCULUS Differential calculus: Rules of differentiation through formula (Algebraic,
exponential, and logarithmic) Applications in the field of demand analysis, elasticity of
demand, supply analysis, market equilibrium (calculation of price and equilibrium quantity); cost analysis, and revenue analysis (including cases of cost minimization and profit maximization)
Partial differentiation: Rules of partial differentiation and their application for estimating marginal utility, cross elasticities, and marginal product.
UNIT 3 - MATRICES, DETERMINANTS AND MARKOV ANALYSIS
Definition - operations Types of matrices
Matrix operations – addition, subtraction, multiplication and division. Determinants Inverse method Input output analysis Prediction of market shares for future periods and at equilibrium. Evaluation of marketing strategies for improvement in market shares & evaluation
of repair & maintenance policies. Prediction of bad loans.
UNIT 4 - PROBABILITY Basic probability concepts and probability rules – marginal/simple probability,
conditional and joint probability. Revising prior probability – Bayer’s theorem of posterior probability. The concept of probability distributions. Application of probability concepts in business/management.
UNIT 5 - PERT/CPM Construction of Network diagram Types of Floats: Total, Free &Interfering floats Crashing for determination of optimum duration of project.
RECOMMENDED BOOKS Introduction to Business Mathematics (by) V. K. Kapoor (Sultan Chand & Sons) Quantitative Techniques in Management (by) N. D Vohra (TMH). Quantitative Analysis for Management (by) Barry Render and Ralph Stair, Jr. An Introduction to Management Science (by) Anderson, Sweeney and Williams Quantitative Analysis for Management Applications by L N Aggarwal and Parag Diwan
(Global Business Press)
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 10 marks
Quizzes: 15 marks
ORGANIZATION BEHAVIOR
UNIT 1. CONTEXT OF ORGANIZATIONAL BEHAVIOUR Meaning and significance of OB; contributing disciplines; basic assumptions &
characteristics New context of O.B.: Historical evolution Challenges and opportunities for O.B.: Emerging issues Framework for O.B.
UNIT 2. INDIVIDUAL PROCESSES – 1: PERSONALITY Meaning; person situation debate; psychological contracts; ability and aptitude Differences in personality; Heredity, learning, culture as determinants Personality traits and dimensions: Approaches to understanding the traits Psychological solving behaviours Personality traits
UNIT 3. INDIVIDUAL PROCESSES Perception Learning and reinforcement Attitudes and Values Work motivation
UNIT 4. INTERPERSONAL RELATIONS AND GROUP DYNAMICS Relationships at work Communication Groups in an organization
UNIT 5. LEADERSHIP Meaning; leadership and management Perspectives on leadership: Trait, behaviour, contingency factors Transformational vs. transactional vs. charismatic leadership Leaders as mentors
RECOMMENDED BOOKS
Organizational Behaviour (by) Kavita Singh (Dorling Kinderlay – India: 2010 edition, released in 2009)
Robbins, Organizational Behaviour
John W. NeVistrorr & Kieth Davis, Organizational Behaviour
Fred Luthans, Organizational Behaviour
K. Aswathappa, Organizational Behaviour
M. Gangadhar. V.S.P.Rao and P.S.Narayan, Organizational Behaviour
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 5 marks
Quizzes: 10 marks and Case analysis project and presentation: 10 marks
MARKETING ESSENTIALS
UNIT 1 - INTRODUCTION Nature, Scope, and Importance of Marketing Marketing Management Process Marketing Environment Marketing Probing Consumer Behaviour Segmentation and Targeting
UNIT 2 PRODUCT STRATEGY Product Planning New Product Development Branding Product / Brand Lifecycle
UNIT 3 PRICING Meaning; types (free market, administered controlled); significance Objectives dictating strategy: Target rate of return, meeting or preventing
competition, market share, profit maximization, survival, public image, product image…
Factors dictating pricing strategy: Internal and external (5 c’s: cost, customer, competition, context, and control)
Setting up of price: Bases (cost, customer, competition)
New product pricing: Penetration pricing; skimming pricing; competitive pricing; predatory pricing
Geographical factor: Fob pricing; home delivered pricing; zone pricing; uniform delivered pricing; base point pricing; freight absorption pricing
Adopting the price: Fixed vs. variable; price range; psychological pricing; loss leader pricing; follow the leader pricing; discriminating pricing; pricing over stages of PLC; resale price maintenance
Pricing in practice: Discounts; MRP; price higher than MRP. Initiating a price change: Reason (cost, demand, quality) and techniques Responding to a price change by the competitor: Ignore; react
UNIT 4 PROMOTING AN OFFER Concept and relevance of marketing communication Process of marketing communication Objectives of promotion: Marketing, communication, operational Product mix: Types; features; advantages; disadvantages; selection of promotional
tool/mix. Advertising: Definition; nature; features; objectives; significance; types; process of
advertising; advertising media; message; testing of advertising Personal selling: Meaning; features; significance; process; sales force management
– recruitment to performance evaluation. Sales promotion: Meaning; significance; comparison with advertising; types
(consumer/sales force/dealer oriented) Sales promotional schemes: Samples; price offs; coupons; discounts; premium or
bonus offer; trading stamps; fairs and exhibitions; etc Public relations: Meaning of publics and PR; steps involved; tools & techniques
available.
UNIT 5 PLACEMENT Placement Strategy Marketing Middlemen Physical Distributions Selecting channel members Channel length, determinants of channel length Vertical Marketing Systems (VMS) and Horizontal Marketing Systems (HMS)
RECOMMENDED BOOKSS Marketing Management (by) Kotler, Keller, Koshy & Jha (12th Edition) Marketing Management (by) Arun Kumar & N. Meenakshi (Vikas: Latest Edition) Adrian Palrrler Introduction to Marketing, Oxford Czinkota and Kotabe, Marketing Management, Thomson Ramaswarry and Namakumari, Marketing Management, McMillan
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 5 marks
Quizzes: 10 marks
Case analysis project and presentation: 10 marks
MANAGEMENT PROCESS
UNIT 1 NATURE OF ORGANIZATION AND MANAGEMENT Nature of organization Nature of management Why organizations need managers Types of managers, their roles and responsibilities Variations in manager’s job
PHILOSOPHIES AND APPROACHES TO MANAGEMENT PRACTICES Classical school Hawthorne studies Behavioural school Other management perspectives
UNIT 2 - FUNCTIONAL ASPECTS OF MANAGEMENT Administrative function: Suitable form Operations: Size, location, layout, productivity, quality, logistics Finance: Arranging, management, risk cover, insurance HRM: Recruitment, selection, compensation, motivation, training Marketing: Demand & consumer behaviour, marketing mix decisions
PROCESS OF MANAGEMENT: PLANNING, ORGANIZING, STAFFING Planning: Definition, objective setting, strategy and other premises, decision
making Organizing: Fundamentals, organizational design, line and staff authority,
decentralization, culture Staffing: HRM and staffing, performance appraisal, organizational change & O.D.
UNIT 3 - PROCESS OF MANAGEMENT: LEADING, FOUNDATIONS & NEW INSIGHTS
Self competency Ethics competency Communication competency Change competency
PROCESS OF MANAGEMENT: COMMUNICATION & CONTROL Communicating: Definition & significance, communication process, flows, barriers Controlling: Fundamentals, types Financial and budgetary controls Directive vs. preventive controls
UNIT 4 - MANAGING IN SPECIFIC CONTEXT: LEARNING AND KNOWLEDGE ORGANIZATION
Meaning and details Dynamic capabilities and organizational learning Knowledge management & knowledge organization Model of knowledge organization
MANAGING IN SPECIFIC CONTEXT: FAMILY BUSINESS Meaning Family business as a system Managerial concerns of the family business Strategy in family business
UNIT 5 MANAGING IN SPECIFIC CONTEXT: INTERNETWORKING AND E-BUSINESS
Basics of networks and e-business Internetworking business model Environment for internetworking Internetworking performance
MANAGING IN SPECIFIC CONTEXT: INTERNATIONAL MANAGEMENT
Reasons for going international Japanese management and theory Z Japanese vs. U.S. management practices Management in multinational corporations in India Indian ways vs. Japanese and American ways of managing
RECOMMEDED BOOKS
Sherlekar & Sherlekar: Modern Business Organization & Management (HPH:2008)
Meenakshi Gupta: Principles of Management (PHI:2009) Principles and practice of management by P C Shejwalkar General management by C B Gupta Process of management by Newman, William and others
Management: history functions behaviour by Pitamber Business organization and management by P N Reddy
ECONOMICS FOR MANAGERIAL DECISION MAKING-1
UNIT 1. ESSENCE OF ECONOMICS
Problems of an economy; solutions of these problems; alternative system to tackle the problems; economics, micro – economics & macro – economics; basis building blocks of microeconomics – rationality, marginalism, opportunity cost, general & partial equilibrium.
UNIT 2. FALLACIES AND PITFALLS
Economics is about decision making, fallacies in decision making, fallacy of assumption, fallacy of composition, fallacy of subjectivity, fallacy of post hoc proctor hoc, fallacy of syllogism, fallacy of black & white or gray; fallacy of broken window, lessons for firm.
UNIT 3. DEMAND ANALYSIS AND ELASTICITY OF DEMAND
DEMAND ANALYSIS Concept of demand & demand functions; demand schedule & demand curve; types of demand; kinds of demand; factors influencing demand; expansion / contraction of demand vs. increase / decrease in demand, significance of demand analysis for the firm.
ELASTICITY OF DEMAND Concept of elasticity, price elasticity of demand; meaning, values, determinants, measurement & implications; slope vs. elasticity; TR, TE & eD
P, AR, MR & eDP,
strategies to maximize total revenues, cross elasticity of demand; income elasticity of demand: meaning values & measurement; income elasticity vs. income sensitivity; advertising elasticity of demand; significance of the concept of elasticity of demand for the firm.
UTILITY ANALYSIS Consumer behaviour, choice & utility; concept of TU, MU & AU; LDMU; LEMU; equilibrium of a consumer; explanation of falling demand; income, substitution, &
price effects & consumer choices; paradox of value; consumer surplus; significance for a seller.
INDIFFERENCE CURVE ANALYSIS Meaning; kinds; properties; inference map; budget line; equilibrium; applications of ICA.
UNIT 4. SUPPLY ANALYSIS & PRICE FORMATION
SUPPLY ANALYSISConcept; types; factors dictating supply; supply curve & supply schedule; law of supply; expansion / contraction of supply vs. increase / decrease in supply
ELASTICITY OF SUPPLYConcept; values; measurement; determinants; implications for the suppliers
EQUILIBRIUM AND PRICE MAKINGConcept of equilibrium; shifts in demand & supply & impact on price & quantity; price as allocating device for resources through surplus & scarcities; alternative nodes of price fixation.
PRODUCTION ANALYSISConcept of production & production function; LR & VR; LVP; relationship between TP, MP, and AP, stages of production, concept of returns to scale & laws of returns, impact of technological change on return, concept of Isoquant, isocost lines & equilibrium; equilibrium under cost constraint & for a given output; economic region of production; expansion path.
COST ANALYSIS AND FIRM’S EQUILIBRIUMConcept of cost; linkage between production & cost; cost classification. TC, AC, & MC and their relationship; cost curve under SR & LR; Economies of scale; economies of scope; implications for a firm; existence of small firms; engineering cost curves.
REVENUE CURVES AND FIRM’S EQUILIBRIUMConcepts of TR, AR and MR; cost, revenue and equilibrium of a firm; equilibrium under alternative assumptions about firm’s objective functions.
UNIT 5. MARKET MODELS
PERFECT COMPETITIONMeaning and characteristics; SR equilibrium, break – even analysis and shut down point, long run equilibrium; supply curve for a competitive firm – LR (horizontal, rising or falling) and short run; efficiency of competitive markets; advantages of perfect competition; disadvantages of a competitive firm.
MONOPOLYConcepts; source of monopoly power; measure of monopoly power; cost, revenue and equilibrium under monopoly; supply curve of a monopolist; shifts in demand and impact on monopoly firm; advantages and disadvantages of monopoly; monopoly vs. perfect competition.Price discrimination: meaning, conditions; types; equilibriumMonopsonyBilateral monopoly
MONOPOLISTIC COMPETITIONMeaning and characteristics; equilibrium of a firm in short run and in long run; sources of differentiation; promotional costs and equilibrium.
OLIGOPOLYMeaning; characteristics; Cournot’s model; kinked demand curve model; price leadership model; cartels; game theory treatment of oligopoly.
RECOMMENDED BOOKS
Paul Samuelson: Economics (TMH: Latest edition)
Microeconomics by Misra and V K Puri
Micro Economics by O M Agarwal
Micro Economics by KPM Sundhram
Principles of Economics by Karl E Case
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 10 marks
Quizzes: 15 marks
ACCOUNTING FOR MANAGERIAL DECISION MAKING
UNIT 1. INTRODUCTION Meaning of accounting and financial statements Accounting standards Accounting Mechanics
UNIT 2. ACCOUNTING FOR INVENTORIES AND FIXED ASSETS Introduction Cost of inventory Methods of inventory costing Inventory control techniques Determination of the cost of various types of fixed assets Concept and methods of providing depreciation Implications on changing the method of depreciation
UNIT 3. PREPARATION OF FINANCIAL STATEMENTS: TRIAL BALANCE AND ADJUSTMENTS
Preparation of trial balance from general ledger balances Detecting errors revealed and concealed by a trial balance Passing of different adjustments entries
UNIT 4. PREPARATION OF FINANCIAL STATEMENTS: PROFIT AND LOSS ACCOUNT
Preparation of P&L a/c from a given trial balance Distinction between capital and revenue expenditure
UNIT 5. PREPARATION OF FINANCIAL STATEMENTS: BALANCE SHEET Preparation of balance sheet Limitation of balance sheet Vertical form of financial statement Analysis of balance sheet
RECOMMENDED BOOKSS Financial Accounting – A Managerial Perspective (by) R. Narayanaswamy (PHI:
Latest Edition) Financial Accounting for Management (by) Dr. Ambrish Gupta (Pearson
Education) Dr. Jawaharlal, Accounting for Management, HPH Khan and Jain, Management Accounting, TMH Louderback and Holmgren, Managerial Accounting, Thomson
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 5 marks
Quizzes: 10 marks
Comparative balance sheet analysis project and presentation: 10 marks
SYLLABUS FOR SEMESTER II
BUSINESS STATISTICS
UNIT 1. BUSINESS STATISTICS - WHAT AND WHY?
INTRODUCTION Definition of statistics Five stages of statistical investigation
- Collection - Organization - Presentation - Analysis - Interpretation
Functions of statistics Limitations of statistics
COLLECTION OF DATA Primary data: use and problems Secondary data: use and problems Internal data Points to be kept in mind while designing questionnaires Designing a questionnaire Points to be kept in mind while using secondary data
PRESENTATION OF DATA Classification of Data Frequency Distribution Exclusive Vs. Inclusive Method Tabulation of Data Types of Tables
Bar Diagrams, Pie Charts Types of Graphs Histogram, OGIVE Curve
UNIT 2. MEASURES OF CENTRAL TENDENCY AND VARIATION
CENTRAL TENDENCY Objectives Of Averaging Arithmetic Mean - (Grouped And Ungrouped) – Combined mean
- Direct Method- Short Cut Method
Mode- Direct Method- Short Cut Method
Which Average to Use? When? General Limitations of an Average Median
VARIATION Introduction Significance of Measuring Variation Methods of Variation
- Absolute vs. Relative (coefficient) measures of variation Range & Coeff. of range Average deviation (grouped; ungrouped) & its coefficient Standard deviation & its coefficient, combined Standard Deviation and properties Which measure of variation to use?
UNIT 3. CORRELATION AND REGRESSION ANALYSIS
CORRELATION Significance of studying Correlation Correlation and Causation Types of Correlation Methods of studying Correlation
- Scatter diagram method- Karl Pearson’s coefficient of Correlation (ungrouped & bivariate
distribution) Properties of Correlation
REGRESSION Difference between correlation & regressions Regression lines Regression equations
Regression coefficients- Methods of studying regression coefficient (ungrouped)- Method of least squares- Method of deviation taken from actual mean- Method of deviation taken from assured mean
Bivariate distribution Properties of regression coefficients
UNIT 4. PROBABILITY DISTRIBUTION
Normal distribution Practical uses of normal distribution Area relationship under normal distribution Applications of the normal distribution Reading Z- table
UNIT 5. SAMPLING AND SAMPLING DISTRIBUTIONS
Purpose of Sampling Principles of sampling Principle of statistical regularity Principle of inertia of large numbers Sampling distribution
- Sampling distribution of the mean- Sampling distribution of the difference between two means- Sampling distribution of proportions- Sampling distribution of the difference of two proportions
Central limit theorem Relationship between population, sample and sampling distributions
RECOMMENDED BOOKSStatistics For Management (by) Richard Levin / David S Rubin (Seventh Edition – Pearson Education)Business Statistics (by) S P Gupta and M P Gupta (S Chand & Sons)Nabendu Pal: Statistics - Concepts And Applications, Prentice Hall of IndiaM.R. Spiegel and Larry J. Stephens : Statistics, Tata Mc. Graw Hill Edition.M.R. Spiegel and Larry J. Schiller and R.Alu Srinivasan : Probability andStatistics, Tata Mc. Graw Hill Edition.
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 5 marks
Quizzes: 10 marks
Case analysis project – written report submission: 10 marks
ECONOMICS FOR MANAGERIAL DECISION MAKING-2
1. INTRODUCTION Economics And Managerial Decision Making
- Managerial decision making under perfect information, risky and uncertain situations.
- Economics: Scope of economics; economics as a tool for decision making.
- Managerial Economics: Definition and scope; distinction between economics and managerial eco.
2. CONSUMER DECISION MAKING Demand Side Of The Market
- Factors influencing demand; managerial implications.- Demand elasticities and lessons for a manager.- Demand estimation and fore casting: Basic methods.
Logic of Buying And Consumption- Conventional explanation for consumer behavior: Review- Attributes approach for explaining consumer choices
3. ECONOMICS OF SUPPLY AND PRODUCTION Supply Side of The Market
- Factors determining after of a supplier.- Supply elasticities and lessons for a manager.
Production: Conceptual Framework- Production concepts: review- Cost concepts; their role in decision making; incrementation;
engineering cost curves.- Economies and diseconomies in production and supply.
4. PRICING DECISIONS AND IMPLEMENTATION Alternative Paradigms Of Decision Making By A Firm
- The neoclassical model of firm: revenue, equilibrium, and profit positions.
- Boumols’s sales revenue maximization model.- Behavioral approach of Cyert and March.- Marris’ model of managerial enterprise.
Various Market Models And Market Power- Market classification based on number of players and extent
of competition; contestable markets.- Power of the marketer regarding price setting in each of the
situations. Pricing Decisions And Implementations-1: Price
Determination- Pricing decisions when competitors would not react.- Pricing under mutual dependence conditions- Pricing for attaining long term objectives.
Pricing Decisions And Implementation-2: Specific Models Of Pricing
- Situation of multiplant operations- Cartelization- Price discrimination- Transfer pricing
Pricing Decisions And Implementation-3: Decisions In Practice
- Pricing under uncertainty.- Rule of thumb pricing.- Mark up pricing.- Product line pricing.- Price as quality indicator.- Pricing of product bundles- Promotional pricing.
Pricing Decisions And Implementation-4: New Product Pricing
- Setting the initial price.- Adjusting price overtime
5. PRICING IN A REGULATORY FRAMEWORK Market Failures And Price Regulations
- Market failures and need for regulation.- Regulations and market structure, firm behavior etc.- Price regulation
RECOMMENDED BOOKSS Managerial Economics (by) Ivon Ping (Blackwell Publishers) Economics of Business Policy (by) D N Sengupta and Anindya Sen
(OUP) Micro Economics (by) Koutsayannis IVON PING: Managerial Economics (Blackwell Publishers) D N SENGUPTA AND ANINDYA SEN: Economics of Business Policy
(OUP)
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 10 marks
Quizzes: 15 marks
FINANCIAL MANAGEMENT
1. NATURE AND SCOPE OF FINANCIAL MANAGEMENT
MEANING Meaning, nature and scope; finance functions; job of a finance
manager; organization of function. Financial goal of a business: profit v/s wealth maximization;
implications; conflict of goals among various stakeholders
CONCEPT OF TIME VALUE Concepts of discounting, compounding, present value, future
value; methods of estimation.
2. EQUITY VALUATION
CONCEPT Concepts of equity and its valuation Beta estimation and cost of equity
COST OF CAPITAL Dividend growth v/s CAPM WACC
3. CAPITAL BUDGETING & CASHFLOW INVESTMENT ANALYSIS Investment decisions: nature; criteria for evaluation Methods of evaluation: NPV, IRR, PI, ARR; their relative superiority
and shortcomings Cash flow v/s profit; components of cash flow Incremental approach for cash flow estimation
Depreciation: concept; tax treatment of depreciation
4. OPERATING LEVERAGE AND CAPITAL STRUCTURE Financial and combined leverage; impact of leverage on risk
taking Planning an optimum capital structure: Capital structure
determination theories; net income approach; net operating income approach; Modigliani-Miller approach; designing capital structure
5. WORKING CAPITAL MANAGEMENT Concept and planning for working capital; financing of working
capital; approaches for determining the financing mix; management of inventory, receivables, and cash.
RECOMMENDED BOOKSS M Y Khan and P K Jain : Financial Management (TMH) Prasanna Chandra, Financial Management. TMH James Van Horne and John Wachowicz, Financial Management, Pearson Brigham & Houston, Fundamentals of Financial Management, Thomson Paresh P Shah, Financial Management, Biztantra
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 10 marks
Quizzes: 15 marks
MANAGEMENT INFORMATION SYSTEM & KM
1. CONCEPT, ROLE AND COMPONENTS OF MIS Concept of information system and information flow; role and
importance of information systems in management process; strategic role of I.T. in M.I.S ; information systems for competitive advantage
Components of MIS: Design and maintenance of M.I.S and Decision support systems ;development and implementation of MIS :systems analysis and design ;alternative application developments, financing issues (basic idea)
BPR: Concept; role of I.T. for BPR ERP: Meaning; importance; applications; enterprise management
systems (basic idea Only) 2. INFORMATION SYSTEM: THE HARDWARE & THE SOFTWARE
Hardware and Software DBMS Applications of MIS
3. KNOWLEDGE MANAGEMENT
Basics of KM Strategic dimensions
4. KNOWLEDGE MANAGEMENT AND TECHNOLOGY SUPPORT Role of I T in knowledge management
Data capturing, mining and warehousing; processing and sharing of knowledge using I T
5. LEARNING ORGANISATIONS Concept of a learning organization and relevance of KM
RECOMMENDED BOOKSS Knowledge Management (by) Avadh Ghaziri (Person Education) Management Information System (by) Laudon and Laudon
(Pearson Education) MIS – A Managers View (by) Mary Summer & Robert Schultheis
(TMH: Latest Edition) M.H.Zuck: Knowing and Strategy Effy Oz: Management Information Systems
ASSESSMENT
Internal Assessments: 25% weightage
Attendance and Class Participation: 5 marks
Quizzes: 10 marks
Project on designing or improving an MIS for an organization: 10 marks
OPERATIONS AND OPTIMIZATION RESEARCH
UNIT 1. OPERATIONS RESEARCH
Meaning and scope Relevance of O.R. techniques for solving business problems
UNIT 2. DECISION THEORY
Decision making and the parameters involved, including probabilistic situations Decision making under certainty, risk and uncertainty; criteria for decision making
under each Expected monetary value as an aid to decision making Decision tree and its managerial application
Game Theory
Business games and strategies adopted by players Game matrix Pure strategies and saddle point Mixed strategies Dominance theory and linear programming as tools for determining outcomes Application of game theory for pricing advertising and similar managerial decisions
UNIT 3. CRITICAL PATH METHOD AND PROGRAM EVALUATION AND REVIEW TECHNIQUES
Monitoring and control of time and project cost using critical path ;float of activities(total, free and independent float);estimation of time of completion/duration of project
Variance analysis for estimating probability of project completion in scheduled time Midcourse correction and crashing of duration of activities ;arresting delays;
optimal time cost trade off Resource and manpower allocation and leveling to match the required schedules of
project.
UNIT 4. PRODUCTION SYSTEMS
Types of production systems and layouts Capacity requirements planning Facilities, location and influencing factors; evaluation of alternatives JIT, FMS, and Group Technology
Productivity And Work Study
Method study: Basic procedure, charts, diagram Work measurement & Time study Work sampling, learning curve, production standards Aggregate production planning; heuristic methods
UNIT 5. PROCESS CONTROL
Inventory management: Basic concepts; selective inventory control models; ordering systems; material requirement planning; operations scheduling: Meaning; dynamic and static scheduling; design rules
Quality control; variables and attributes Process control and acceptance sampling Maintenance: Facilities; total productive maintenance
RECOMMENDED BOOKS
J. K. SHARMA: Operations Research (Macmillan) Total Quality Management (by) Besterfield (Pearson) Production & Operations Management (by) S. N. Chary (TMH) Quantitative Analysis for Management (by) Barry Render and Ralph Stair, Jr. An Introduction to Management Science (by) Anderson, Sweeney and Williams
HUMAN RESOURCE MANAGEMENT
UNIT 1. ORGANIZATIONAL STRUCTURE AND DESIGN AND ORGANIZATIONAL CULTURE
Meaning, factors affecting, and elements of organizational structure Organizational design structures High performance systems Meaning, functions, types, descriptions Management of organizational structure Changing organizational structure International comparisons Cross cultural dimensions: Hofsteed’s analysis
UNIT 2. HRD: CONCEPTUAL FRAMEWORK
Evolution, concept, characteristics of HRD Objectives of HRD HRD as a total system Functions of HRD HRD vs. personnel management
UNIT 3. HRD: PHILOSOPHY AND STRATEGIES
Overview and philosophy HRD matrix Policies, strategy HRD programs: Barriers HRD and Indian organizations
UNIT 4. HRD SYSTEMS
HRD systems: Principles and process of designing Factors affecting HRD systems designing
UNIT 5. HRD MECHANISMS
Prerequisites for HRD Variables in HRD mechanisms HRD processes and outcomes Organizational effectiveness
RECOMMEDED BOOKS
KAVITA SINGH: Organizational Behaviour (Pearson) Chs.7,11,13-17 SANTOSH GUPTA & SACHIN GUPTA: Human Resource Development
(Deep & Deep: 2005) Chs.1-5 JOHN M IVANCEVICH: Human Resource Management (TMH: Latest
Edition) Wayne F Cascio, Managing Human Resources, TMH Fisher, Schoenfeldt and James Shaw, Human Resource Management,
Biztantra
SYLLABUS FOR SEMESTER IV
BUSINESS POLICY & COMPETITIVE STRATEGY
UNIT 1. DEFINING BUSINESS POLICY
Definitions, Kottr, Glueck & Jauch, Kenneth Andrews, Porter
Strategy formulation techniques
Discussion on planning for the present & future
Demand forecasting techniques
o Quantitative models: Averages, moving Trends, regression, factor analysis
o Significance Tests: T-Test, Chi Square Test
UNIT 2. CORPORATE LEVEL PLANNING
Methods to define corporate mission
o Drucker’s Model: Corporation definition, customers, value time relative position (Will and Should) as per Ansoff’s Strategy Gap
Identifying S.B.Us
o Independence equation, management authority relevance
Evaluating current business portfolio
o Growth share matrices, BCG, GE Generic strategies: Build, hold, harvest, divest w.r.t stars, question marks, cash Cows, dogs
Identifying new growth areas
o Ansoff’s strategy gap revisited, integrative strategies: horizontal, vertical
intensive, ansoff’s Model: Diversification, concentric, horizontal, conglomerate
UNIT 3. BUSINESS LEVEL PLANNING
Defining business mission
o Drucker’s model revisited
o Business Definition, Customers, Value
o Time Relative Position (Will and Should) as per Ansoff’s Strategy Gap
o Relevance of Specificity w.r.t Corporate Mission Statement
Internal Environment Analysis
o Core Competency Model of Prahlad
o Filter Test for Determining Core Competencies
o Filter Test for Determining Core in competencies
External Environment Analysis
o Industry Analysis Framework of Porter
o Understanding 5 forces and 5 entities:
- Customers, Suppliers, Potential Threats, Substitutes, Competitors
o Proportionality Quotients as Defined by Porter
o Barriers to Entry: Barriers to Production, Barriers to Marketing
Goal Formulation
o Sales, Market Share, Cash Flows, Profits
o Relevance of PLC
o Investment Center, Revenue Center, Cost Center, Profit Center, Cash Flow Center
Strategy Formulation
o Porter’s Generic Strategies
- Cost Leadership: Comparison with Price Leadership, Emphasis on Production
- Differentiation: Quality, Service, Style, Technology
- Mutual Exclusivity of Generic Strategies
- Focus Strategies as a Choice
- Non-Focus Strategies as a Choice
Program Definition
o Blueprint for Action
Implementation
o McKinsey’s 7-S Framework:
- Structure, Strategy, Systems, Staff, Style, Skills, Shared Values
Feedback & Control
UNIT 4. BUSINESS PROCESS RE-ENGINEERING
Process Improvement
Process Re-Structuring
Process Re-Engineering
Process Transformation
UNIT 5. NEWER DIMENSION FOR STRATEGIC PLANNING AND IMPLEMENTATION
Blue Ocean strategy
Balance score Card
Competing for the future
RECOMMENDED BOOKS
Azhar Kazmi: Business Policy and Strategic Management (2002:TMH)
Vipin Gupta, Kamala Golla Kuta, and R. Srinivasan: Business Policy & Strategic Implementation (PHI: 2007)
Competitive Advantage by Michael Porter
Michael E. Porter: Competitive Strategy
L.R.Jauch and W.F.Glueck: Business Policy and Strategic Management
C.W.L. Hill and G.R.Jones: Strategic Management :An Integral Approach
VSP Rao and V. Harikrishna : Strategic Management :Text and Cases
SYLLABUS FOR SEMESTER III
SPECIALIZATION: MARKETING
INTERNATIONAL MARKETING
1. INTERNATIONAL MARKETING: AN OVERVIEW The Scope and challenge of International Marketing The dynamic environment of international marketing Constituents of international environment
2. THE ENVIRONMENT OF GLOBAL MARKETS Geography and history: the foundations of cultural understanding;
Cultural dynamics in assessing global markets Business customs in global marketing The political environment: A critical concern The international legal environment The economic environment
3. ASSESSING GLOBAL MARKET OPPORTUNITIES Developing global vision through market research Emerging markets and scope for marketing Multinational market regions & market groups Ranking of markets in terms of relative opportunities
4. DEVELOPING GLOBAL MARKET STRATEGIES Global marketing management: Planning and organization.
Creating products for consumers in global markets Marketing Industrial products and services International distribution systems International Retailing Exporting and Logistics: Special issues for the smart business The global advertising and promotion effort. Personal selling and sales management Pricing for international markets
5. IMPLEMENTING GLOBAL MARKETING STRATEGIES Negotiating with international customers, partners, and regulator Organizational structure, system, and processes for delivering
marketing program
MARKETING STRATEGY
1. CONCEPTS COMPETENCIES, ENVIRONMENT AND STRATEGY ALTERNATIVES
Introduction Competence Environment Models Strategies
2. ANALYSIS FOR STRATEGY FORMULATION-1 Product management/ analysis Market analysis
3. ANALYSIS FOR STRATEGY FORMULATION-2 Customer Analysis Competitor Analysis
4. SEGMENTATION, TARGETING, POSITIONING (STP) Segments, niches, monopoly Segment invasion strategy Positioning and repositioning STP synergy and marketing strategy
5. SUSTAINABLE COMPETITIVE ADVANTAGE (SCA)
Developing SCA Sources of SCA or strategic thrusts Competitive position matrix Synthesis: course consolidation and summarization of discussions,
and, findings/learning
SERVICES MARKETING
1. INTRODUCTION TO SERVICES MARKETING
Understanding services
Nature of services marketing
2. SERVICES MARKETING AND CUSTOMER EXPERIENCE
Consumer behaviour & search, experience, and credence traits
Consumer decision making process; implications for service provider
Customer expectation and perceptions
Marketing research and customer needs identification
3. STRATEGIC ISSUES IN SERVICES MARKETING
Market segmentation and targeting
Differentiation and positioning of services
Management of demand and capacity
4. MARKETING MIX FOR SERVICES
Marketing mix elements
Product: Service packaging
Pricing of services
Promotion of service
Role of people factor
Service processes
Physical evidence and marketing
5. MAXIMIZATION OF SERVICES MARKETING POTENTIAL
Relationship marketing
Internal marketing
SYLLABUS FOR SEMESTER III
SPECIALIZATION: MARKETING COMMUNICATION
ADVERTISING CREATIVES
1. INTRODUCTION Anatomy of an ad./ commercial: copy and layout; script: audio and
video Communicating through the ad./commercial: Role of various
elements
2. GETTING SET TO WRITE THE AD/COMMERCIAL Planning the ad copy / commercial Setting objectives (seeking attention to intention to buy) Sources of idea for commercial / ad words and visuals plus audio
elements Content considerations:
- Use of attributes, benefits, proof of delivery points- Use of human interest material and other extraneous devices- Highlighting of negative vs. positive benefits- Length vs. brevity considerations
3. COPY/SCRIPT APPROACHES: COMMUNICATION STRATEGUM: Communication strategum to
- seek attention- arouse interest and create desire- convince the listener / viewer / reader- induce action (to know more / buy) 4. ACTUAL COPY/SCRIPT WRITING
Beginning, main body, and the ending
5. SPECIFIC COPIES / SCRIPTS FOR Newspaper ads Magazine ads Mail order / other direct mailers Outdoors Radio TV Online
Bonnie L. Drewniary & A.Jerome Jewler: Creative Advertising
George Felton: Advertising Concept and Copy
J. Thomas Russell and W.Ronald Lane: Kleppner's Advertising Procedure
Walladeres: Craft of Copywriting
Schlemmen : Handbook of Advertising Art Production
BELOW THE LINE PROMOTIONS
1. PROMOTIONAL MANAGEMENT : OVERVIEW
Meaning, relevance and scope
Planning a promotional campaign
2. SPONSORSHIPS AND EVENTS
Sponsorships
Event management
3. MERCHANDISING
Meaning, types
Visual merchandising
4. CONFERENCES AND EXHIBITIONS
Meaning, relevance, types, and overall purpose
Organizing conferences
Participation in exhibitions
5. MEASUREMENT OF PROMOTIONAL PERFORMANCES
What, when, and how of testing
Measurement of effectiveness of various tools.
Belch, Belch, and Purani: Advertising & Promotion (Part V)
O'Guinn, Allen, and Semenik: Advertising Management, with Integrated Brand Promotion (Part V)
Terence A. Shimp: Advertising and Promotion, an IMC Approach ( Part IV and V)
Kazmi and Batra: Advertising and Sales Promotion (Part VI and VII)
Clow and Baack: Integrated Advertising, Promotion, and Marketing
DIRECT MARKETING AND COMMUNICATION
1. INTRODUCTION:
Meaning, relevance, and scope
Direct marketing vs. direct selling
2. UNDERSTANDING BUYING BEHAVIOUR:
Final consumer
Institutional buyer
Characterstics of buyer from direct seller
Research for direct marketing
3. DIRECT MARKETING STRATEGY :
STP approach to direct marketing
Formulation of overall direct marketing strategy
4. DATABASE BUILDUP AND APPLICATIONS:
Data collection and warehousing
Data mining
Database marketing
5. DIRECT MARKETING MEDIA AND CHANNELS:
Mail order
Tele marketing
Multilevel marketing
Online marketing
Direct Marketing Association; D M Report (Annual)
Bob Stone: Successful Direct Marketing Methods
Vaswar Dasgupta: Marketing Mantra: The Real Story of Direct Marketing in India
Donna Fluss: Real Time Contact Centre Strategies
Strauss & Frost: E-Marketing
SYLLABUS FOR SEMESTER III
SPECIALIZATION: FINANCE
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
1. INTRODUCTION TO INVESTMENT MANAGEMENT
Investment Settings
The Asset Allocation Decision
Global Investment
Global Asset Allocation: Analysis and Decision .
Global Security Market: Analytical Decision
Securities Markets Worldwide: Organization, functioning, and regulatory environment:
2. PORTFOLIO MANAGEMENT THEORIES AND PORTFOLIO CONSTRUCTION
Markowitz Portfolio Theory
Asset Pricing Models
Market Portfolio – Theory vs. Practice
Portfolio construction
3. INVESTMENT CHOICES
Bond valuation
Derivative security analysis
Real estate investment
Money market investments
4. EVALUATION OF PORTFOLIO PERFORMANCE
Portfolio performance: Required rate as benchmark
Measures of evaluating performance
a) Treynor Portfolio Performance Measure
b) Sharpe Portfolio Performance Measure
c) Jensen Portfolio Performance Measure
d) Peer Group Comparison
Factors affecting use of performance measures.
5. STOCKS SELECTION USING TECHNICAL INDICATORS
Dow Theory
Japanese candlesticks
Oscillators
Moving averages
MACD, RSI etc.
S.Kevin: Security Analysis and Portfolio Management (PHI:2009) Fisher & Jordan, Investment Management.
Avadhani, Security Analysis and Portfolio Management. .
Puneethavathi & Pandian, Security Analysis and Portfolio Management.
Prasanna Chandra, Managing Investments
INSURANCE AND BANKING
1. THE CONCEPTS AND PRINCIPLES OF INSURANCE
CONCEPTS
Classification of Insurance
Types of Life Insurance: Pure and Terms
Types of General Insurance: Fire, Marine, Motor, Engineering, Aviation and Agricultural
Insurance Professionals, Intermediaries and IRDA
PRINCIPLES
Utmost good faith
Insurable Interest
Material facts
Indemnity
Proximate cause
Subrogation
Contribution
ACTURIAL PRINCIPLES
Mortality Tables
Physical and Moral Hazard
Representations
Warranties
Risk appraisal & Risk Selection
Underwriting
2. INSURANCE PRACTICES IN INDIA
Life Insurance
General Insurance
Claims procedure
3. OVERVIEW OF INDIAN BANKING SYSTEM
Structure of Indian Banking Sector
Central Banking: Functions, New Developments and Changing Scenario
Banking Sector Reforms – Suggestions and implementation
Negotiable Instruments
Bank Rate; repo rate
Prime Lending Rate
Deposit Rates
Credit-deposit ratio
Non-Performing Assets
Capital Adequacy Ratio
Cash Reserve Requirements
Statutory Liquidity Ratio
Low vs. high interest rates
International Scenario of interest Rate Movement
4. FINANCIAL STATEMENTS ANALYSIS OF BANKS: (2 HRS)
(Key Performance Indicators for banks such as efficiency and expenses control ratio, liquidity, risk and profitability)
Assessment of:
Bank Liabilities
Bank Assets
Loan and Advances
Income Statement
CAMELS ratings
5. CREDIT PROCESS IN INDIAN BANKS
Types of Credit
Financial Appraisal for Credit Decision
Standard Practices in appraisal process for working capital, capital expenditure, agriculture loans
Loan Syndication
Loan Pricing
Credit risk
Risk management
Justin Paul and Padmalatha: Management of Banking and Financial Services (Perason)
George E. Rejda: Principles of Risk Management and Insurance (Pearson)
KC Mishra & Mangala Bakshi: Insurance Business Environment and Insurance Company Operations (Cengage: 2009)
KC Mishra & C. S. Kumar: Life Insurance – Principles and Practice (Cengage: 2009)
KC Mishra & Mangala Bakshi: Legal & Regulatory Aspects of Business (Cengage: 2009)
KC Mishra & R. Venugopal: Life Insurance Underwriting (Cengage: 2009)
KC Mishra & G E Thomas: General Insurance – Principles & Practice (Cengage: 2009)
Manas Tripathy, Simita Mishra, & KC Mishra: General Insurance Business Operations and Decision Making (Cengage: 2009)
KC Mishra & RC Guria: Practical Approach to General Insurance Underwriting (Cengage: 2009)
MANAGEMENT OF INDIAN FINANCIAL SYSTEM
1. INTRODUCTION
Financial system: Definition, constituents, functions
Role of financial intermediaries in conduct and development of economy
Financial institutions and markets
Forces (local and international) affecting growth of financial system
Positive features and short comings of IFS
2. VENTURE CAPITAL AND PRIVATE EQUITY
Functions, significance and revenue streams for venture capitalists
Trends in Venture Capital financing world-wide, and in India
Role of private equity in financing of business
Issues affecting PE
Existing players, their functions and revenue steams
3. CORPORATE ADVISORY – MERCHANT BANKING, M&A , RAISING OF
CAPITAL
Services and leading players
Revenue streams and trends
Primary market: Activities; participants (merchant bankers/lead managers, underwriters, primary dealers)
Issues in primary market: IPOs performance; financing pattern in business cycle phases, book building vs. fixed pricing; green shoe option
Regulatory framework for the segment
Stock exchange: Role & functions; trading; clearing and settlement
Issues involved: Demutualization; dematerialization; frauds; major innovations
Indian debt market
SEBI: Role; performance; effectiveness
4. CREDIT RATING AND ASSET MANAGEMENT
Ratings and their importance
Process of Ratings
Rating agencies: Credibility and reliability issues
Mutual funds: Meaning; types; role in mobilization of funds; functioning; regulations
Investment Banking: Basics; issues involved
Hire purchase
5. FOREIGN CAPITAL
Portfolio investment by FIIs
Foreign direct investment
External commercial borrowings
Indian investments abroad
Global financial crisis and India
SYLLABUS FOR SEMESTER III
SPECIALIZATION: HUMAN RESOURCES
COMPENSATION MANAGEMENT
1. COMPENSATION PLANNING
Introduction, Basic concept of compensation
Classical theories on wages
Elements of labour economics
Establishing pay rates, Importance of an ideal compensation plan
Broad branding
Compensation plan and business strategy
Devising a compensation plan
Challenges affecting compensation
2. WAGE POLICY
Concept of wage
Wage policy in India; determinants of wage policy
Impact of income tax on wage and salary administration
Tools used for fixation on wages.
Legislative framework in India
3. PAY PACKET- CONSTITUENTS
Basic, D A, H R A, and other allowance, Perquisites, Fringe benefits.
4. PAY-FOR-PERFORMANCE & FINANCIAL INCENTIVES
Meaning and definitions; Background and trends
Pre-requisites of effective incentive system
Scope of incentive schemes
Types of incentives- group incentive plan, for indirect workers, for operations employees of managers and professionals, for sales persons
Total compensation programs.
5. BENEFITS & SERVICE
Why benefits and services?
Types of employee benefits and service – insurance, retirement, employee services benefit and others
Principles of Fringes, Significant benefits and services, the future of fringe benefits
Guidelines to make benefit program more effective
Benefits and employee leasing.
GROUP DYNAMICS
1. UNDERSTANDING DYNAMICS OF WORK GROUPS AND WORK TEAMS
Definition of work teams
Importance of work teams
Difference between work groups and work teams
Types of work teams
Effectiveness of work teams.
Work groups: from the Hawthorne studies to work teams of the 1990s and beyond.
Characteristics of work teams and essential requirements for the same
Teams and Total quality management- Teams and workforce diversity.
2. GROUP PROCESSES & DYNAMICS ASSOCIATED WITH IT
Communication patterns, leadership behavior power dynamics, and conflict interactions. Synergy
Social Facilitation Effect.
Relationship between interdependence of tasks, complexity of tasks and uncertainty of outcomes knowledge based tasks.
3. INFORMAL ORGANIZATIONS AND GROUP DYNAMICS
Group member status and leadership
Influence and power dynamics in virtual organizations
Understanding behavioral patterns and likely conflicts
Handling grapevine and rumor- perception errors: projection and halo effect
Influencing informal organizations
4. NEGOTIATIONS AND GROUP DYNAMICS
Interdependence
Role of personality traits in negotiation
Gender differences
Cultural differences that affect group opinion
5. GROUP DYNAMICS WITH REFERENCE TO EMPOWERMENT AND PARTICIPATIVE PROCESSES
How do groups influence their members?
Psychological analysis of social influence
Majority influence as well as minority influence as well as between groups.
How can groups be used to enhance psychological adjustment and well being?
Response mechanics of members to group success and failures.
RECOMMENDED BOOKS
Donclson Forsyth: Group Dynamics (Woodworth) Rodney W. Napier and Matti K. Gerstend feld: Groups: Theory and Practice (AITBS /
Houghton Miffin)
TRAINING AND DEVELOPMENT
1. TRAINING AND DEVELOPMENT: OVERVIEW
Training and teaching
Learning about management issues and concepts
Principles of learning and development – basic idea
2. TRAINING NEEDS
Training needs classification; individual, occupational, and organizational level needs
Identification of training needs
3. DESIGN OF A TRAINING PROGRAM AND ITS EXECUTION
Training objectives
Decision about content of training
Training methods and choice of appropriate aids
Parameters for assessment of training effectiveness
Steps involved in conducting an effective training program
4. EVALUATION OF TRAINING
Why evaluate?
Methods for evaluation
Criteria for evaluation
5. INVENTORY OF TRAINING METHODS
Lecture
Case analysis
Role plays
Business / management games & simulations
Experiential learning, including outdoors
Organizing / preparing training material, including A.V. aids
RECOMMENDED BOOKS
Lynton & Pareek: Training for Development (Sage: 2nd edition) Uday Pareek: Training Instruments for OD & HRD Training For Organisational Transformation by Rolf Lvnton and Uday Pareek
SYLLABUS FOR SEMESTER III
SPECIALIZATION: IT AND TECHNOLOGY
BUSINESS INTELLIGENCE
1. BUSINESS INTELLIGENCE: INTRODUCTION
Introduction to Business Intelligence
Turbulent business environment and organizations survival and in such an environment (solving problems and exploiting opportunities excellence)
Need for computerized support of managerial decision making
Business intelligence (BI) methodology and concepts and their relation to DSS
Major issues in implementing business intelligence
2. DATA WAREHOUSING AND AQUISITIONS
Basic definitions and concepts of data warehouses
Data warehousing architectures
Processes used in developing and managing data warehouses
Data warehousing operations
Role of data warehouses in decision support
Data integration and the extraction transformation, and load (ETL) processes
Real-time (active) data warehousing
Data warehouse administration and security issues
3. BUSINESS AND DATA ANALYTICS
Business analytics (BA) and its importance to organizations
Major BA methods and tools
Online analytical processing (OLAP), data visualization, and Multidimensionality and decision making
Advanced analysis methods
Business Analytics and web
Decision support system
4. DATA MINING FOR BUSINESS DECISIONS
Data mining and its objectives and benefits
Different purposes and applications of data mining
Different methods of data mining, especially clustering and decision tree models
Use of some data mining software
Process of data mining projects
Data mining pitfalls and myths
Text mining and its objectives and benefits
Use of text mining in business applications
Web mining and its objectives and benefits
5. BUSINESS PERFORMANCE MANAGEMENT
Nature of business performance management (BPM)
Closed-loop processes linking strategy to execution
Best practices in planning and management reporting
Difference between performance management and measurement
Tools for BPM
Turban, Sharda, Aronson, and Peng-Liang: Decision Support and Business Intelligence System
Stair and Reynolds: Principles of Information Systems
Stuart Barnes: Knowledge Management Systems
S.A.Kelkar: Structured Systems Analysis & Design: A Concise Study
M.H.Zuck: Knowing and Strategy
Effy Oz: Management Information Systems
STRATEGIC INNOVATION MANAGEMENT
1. INTRODUCTION TO INNOVATION
Basic Concepts Innovation in Context: What is Innovation? Culture and climate for innovation: Macro to business unit level
2. PROCESS OF INNOVATION MANAGEMENT Innovation Process Management; Need, significance, and challenges Actual process Process learning
3. SETTING THE TONE Creativity in innovation Design for Innovation
4. SCM AND INNOVATION Supply Chain Management and Innovation: Role significance and contribution of
SCM for operational innovation
5. INFORMATION INPUTS AND INNOVATION Knowledge Management and Learning for Innovation
HBR: HBR on Innovation
Shlomo Maital & D.V.R.Seshadri: Innovation Management- Strategies, Concepts and Tools
Chaturvedi, Aseem Kumar, & Rahul: Managing Innovations and New Product Development:Concepts & Cases
Bertrand Bellon & Whittington: Competing Through Innovation
V.Govindarajan: Breakthrough Innovations
Allan Afuah: Strategic innovations
STRATEGIES FOR MANAGING NETWORKED BUSINESSES
1. INFORMATION SYSTEM:
Core concept
Infrastructure
Computer networks
Database management
2. INFORMATION SYSTEM
Information systems for sales and marketing
Information systems for HR
Information systems for accounting & finance
Enterprise Information systems
3. INFORMATION SYSTEMS PLANNING AND DEVELOPMENT
Business system planning; organizing work
Business and IT mapping
Information engineering: architecture, development, prototyping, etc
4. INFORMATION SYSTEMS FOR BUSINESS EFFECTIVENESS
Organizational performance and information system
IT investment, application, and business effectiveness: linkages and management
5. I.S IMPLEMENTATION: CSF
Information systems success models
CSFs for IS implementation
Successful implementation through change management
Mahadeo Jaiswal & Mittal: Management Information System
Effy Oz: Management Information Systems
Andrew Tannenbaum : Computer Networks
James F. Kurase: Computer Networking: A Top Down Approach
Craig Zacker : Networking the Computer Systems
SYALLBUS FOR SEMESTER IV
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT
1. NATURE IMPORTANCE AND SCOPE OF ENTREPRENEURSHIP
Meaning of Entrepreneurship
Creativity & business idea
Business plan
Finances for entrepreneurship
2. ISSUES RELATED TO ENTREPRENEURSHIP
Buying a business
Growing a business
Managing a family business
3. SETTING UP SMALL BUSINESS IN INDIA
Registration
Procurement of space, electricity and other utilities
Preproduction contracts with vendors, suppliers, customers, etc
Basic start up problems and their resolution
4. MANAGEMENT OF SMALL BUSINESS IN INDIA
Planning and organizing
Financial planning and execution
Marketing Management
HR issues
5. MANAGEMENT OF GROWTH
Stabilisation strategies
Growth strategies; crises of business growth
SYLLABUS FOR SEMESTER IV
SPECIALIZATION: MARKETING
B 2 B MARKETING
1. B2B MARKETING: OVERVIEW
Nature and scope of B2B marketing
Basics of industrial marketing
2. UNDERSTANDING CUSTOMER & ITS ENVIRONMENT
Organisational buying behaviour
Organising for the buying function
Managing buyer seller relationship
Researching the business markets
3. ORGANISING THE MARKETING FUNCTION
Market segmentation strategy
Product decisions for industrial products
Management of new industrial products
Pricing strategy for new products
Pricing strategy in a competitive environment
4. PROMOTING AND PLACING B2B PRODUCTS
Communication for industrial markets
Industrial products distribution
Commercial aspects of industrial marketing
Industrial selling
5. SPECIFIC MARKETING PROGRAMS
Marketing of projects
Marketing of industrial services
DISTRIBUTION AND LOGISTICS MANAGEMENT
1. DISTRIBUTION PLANNING AND CONTROL
Role and function of intermediaries; their selection and motivation Distribution analysis, control, and management Channel dynamics: VMS, HMS, multichannel marketing system Channel conflict and their management
2. DISTRIBUTION SYSTEM
Physical distribution system: Various decision areas Modes of transport in India; their characteristics
3. LOGISTICS
Logistics management: Meaning; functional areas of logistics; logistics integration for customer satisfaction
4. COST AND CUSTOMER MANAGEMENT
Distribution costs and their management Customer service
5. SUPPLY CHAIN
Supply chain management Integration of procurement and supply strategies
Chopra, Meindi, and Kalra: Supply Chain Management
R.H.Ballou and Samir K. Srivastava: Business Logistics/ Supply Chain Management
Satish C. Allawadi & Rakesh Singh: Logistics Management
Kapoor & Kansal: Basics of Distribution Management: A Logistics Approach
P. Venugopal: Sales and Distribution Management
MARKETING RESEARCH
1. INFORMATIONAL PERSPECTIVE AND ORGANIZATION
Marketing research: Meaning, need, and scope Information and decision making Marketing information system Decision support systems Research process and research design Research data
2. MEASUREMENT TECHNIQUES IN M.R.
The concept, scales, and components of measurement Questionnaire design
Qualitative design. Attitude scales Interviews Mailed questionnaires Group discussions Focus groups Motivation/psychological research Shopping mall tests Web based research
3. SALES FORECASTING
Importance of sales forecasting and its role in marketing research Consequences of incorrect forecasting Quantitative & qualitative aspects of forecasting
4. RESEARCH IN MARKETING MIX
Product research testing Price research Distribution research Advertising and communication research
5. MARKETING RESEARCH REPORTS
Preparing written research reports and oral presentations Reading and interpreting research reports.
SYLLABUS FOR SEMESTER IV
SPECIALIZATION: MARKETING COMMUNICATION
ACCOUNT PLANNING, SERVICING AND MANAGEMENT
1. COMMUNICATION PLANNING AND EXECUTION Situation analysis Objective setting Message strategy Media strategy Execution
2. ACCOUNT PLANNING BASICS Meaning and scope of account planning Role, responsibilities, and tracts of an account planner
Account servicing basics Overall account management
3. RESEARCH AND ACCOUNT PLANNING Strategic research Strategy document Message development research Research challenge
4. ACCOUNT SERVICING Advertising agency and account servicing Role and responsibilities of client service team Client - agency relationship: services provided
5. ACCOUNT MANAGEMENT Client brief Strategy formulation Strategic execution Evaluation
RECOMMENDED BOOKS
Sangeeta Sharma & Raghuvir Singh: Advertising Planning and Implementation
Tej K. Bhatia: Advertising and Marketing in Rural India
John Steel: Truth, Lies and Advertising- The Art of Account Planning
Sunil Gupta: Living on the Edge
Don Cowley: How to Plan Advertising
MARKETING RESEARCH AND ADVERTISING RESEARCH
1. INFORMATIONAL PERSPECTIVE AND ORGANIZATION Marketing research: Meaning, need, and scope
Information and decision making; M.I.S. Research process and research design Research data Techniques to collect information
2. RESEARCH IN MARKETING MIX Product research Price research Distribution research Communication research
3. PRERESEARCH IN ADVERTISING Advertising research during pre and post release phases Creative development research Concept testing Pretesting the whole campaign
4. POSTTESTING Techniques for post testing Measurement of effectiveness of advertising Limitations of research in advertising
5. PRESENTING RESEARCH Preparing written research reports and oral presentations Reading and interpreting research reports
RECOMMENDED BOOKS
Green, Tull, and Albaum: Research for Marketing Decisions
John Philip Jones: When Ads Work: New Proof that Advertising Triggers Sales
Luck and Rubin: Marketing Research
Naresh Malhotra: Marketing Research- An Applied Orientation
Zikmund: Marketing Research
PUBLIC RELATIONS AND CORPORATE COMMUNICATION
1. PUBLIC RELATIONS Meaning and scope Tools for P.R Planning of a P.R. activity Executing a P.R.campaign
2. CORPORATE COMMUNICATION Concept: Need, advantage, benefits Identification of public for corporate communication Corporate communication planning and execution
3. CORPORATE COMMUNICATION SETUP Functional interface within the organization Role of corporate communication department
4. EXTERNAL COMMUNICATION Media Training External functional interface with ad. Agency, PR agency, and other media Limitations of corporate communication
5. CORPORATE COMMUNICATION CASE STUDY Success stories Failure stories
RECOMMENDED BOOKS
Philip Lesley: Handbook of Public Relations (Jaico)
Sushil Behl: Making P.R. Work (Wheeler Publishing)
Subir Ghosh: Public Relation Today (Rupa)
Center & Jackson: Public Relations Practices
Lynn Upshaw: Truth: The New Rules for Marketing in a Skeptical World
SYLLABUS FOR SEMESTER IV
SPECIALIZATION: FINANCE
MERGER & ACQUISITIONS
1. FORMS OF BUSINESS ALLIANCES
Strategic choice of type of business alliance Merger and acquisition and take-over Introduction to restructuring problems; types of mergers; reasons for M & A; vertical,
horizontal, conglomerate, concentric mergers. History of mergers – the first to the fourth wave and causes thereof. The strategic Process – Theories of mergers and tender offering – financial synergy and
managerial synergy. Joint ventures and alliances
2. DEFINING AND SELECTING TARGET
Pricing of mergers (Pricing the competitive bid for take- over) Negotiation/approach for merger Acquisition and take – over contracting; implementation of M & A; managing post-merger
issues
3. VALUING FIRMS AND THE DIFFERENT METHODS OF VALUATION
Product life cycle effect on valuation. Corporate and financial restructuring Divestiture – Mechanism, process and techniques legalities involved in M & A and take-
over Ethical issues of merger and take-over
4. ACCOUNTING FOR MERGERS
Financing the mergers and Take-overs Corporate restructuring divestment and abandonment
5. LEGAL ASPECTS OF M&A
Legal aspects of mergers/amalgamation and acquisition; provisions of Companies Act; SEBI regulation; Takeover Code; schemes of amalgamation; court approvals
MULTINATIONAL BUSINESS FINANCE & FOREX MANAGEMENT
1. ESSENTIALS OF INTERNATIONAL FINANCE
International finance: Issues & dimensions International finance: Nature, role International monetary/financial system Internationalization process; international financial flows, and balance of payments
framework2. CAPITAL IN MBF
Capital structure Capital budgeting Working capital management
3. INTRODUCTION TO FOREIGN EXCHANGE
Sources and Uses International exchange system and balance of payment (BoP) framework, International financial institutions , Basic glossary of foreign exchange market
4. FOREX MARKETS
Regulatory framework Various kinds of instruments Different type of markets Working of Forex market
5. FOREIGN EXCHANGE RISK MANAGEMENT
Introduction and need of risk management Types of risks and instruments to hedge forex risks
- Currency futures and currency options
- FX exposure and transaction risk
- Market Risk
- Counterparty Credit risk
- Settlement risk
- Measurement Techniques and Management Practice
Hedging products
STRATEGIC CORPORATE FINANCE
1. INTRODUCTION TO STRATEGIC FINANCE
Business system and maximization of wealth of shareholders/stakeholders Objective function of a business entity: wealth maximization for the shareholders and/or
stakeholders Corporate governance issue: Principal – agency problem Share holders – marginal and average Principles of investment decisions
2. MEASUREMENT OF RETURNS
Investment decisions: strategic and tactical roadmap for companies Capital budgeting: Concepts; decision making, including risk analysis Inflation and capital budgeting Economic value added (EVA): Concept and measurement in India companies
3. CORPORATE FINANCING DECISIONS
Corporate life cycle approach Corporate debt: Benefits and costs Optimal capital structure Issues in designing capital structure (profitability & liquidity, control & tax tax planning,
maneuverability) Transition from prevailing capital structure to optimum mix (debt plus equity) Dividend payouts
4. BUSINESS DECISIONS AND BUSINESS VALUATION
Basics of business valuation Discounted cash flow: Concept, variants, and measurement Real options Relative valuation
Integrated business valuation
5. CORPORATE RESTRUCTURING AND CORPORATE FINANCE
Financial framework for Corporate Restructuring Corporate Debt Restructuring Mechanism PE and hybrid financing
RECOMMEDED BOOKS
Ashok Banerjee, Financial Management, EB
Prasanna Chandra, Fundamentals Financial Management, TMH
John Wild, Subrananyam & Robert Halsey, Financial Statement Analysis. TMH
Brearly and Myers: Financial Management
Applied Corporate Finance (by) A. Damodaran (John Wiley)
SYLLABUS FOR SEMESTER IV
SPECIALIZATION: HUMAN RESOURCES
HUMAN RESOURCE PLANNING
1. INTRODUCTION TO MANPOWER PLANNING
Definition and scope Objectives, importance, benefits, and challenges involved.
2. MANPOWER PLANNING PROCEDURES
System and procedures used Manpower data bank Norms, plans, and projections Forecast: Manpower supply and demand; reconciliation between the two Manpower budgeting Manpower acquisition and redeployment
3. ASSESSMENT OF MANPOWER REQUIREMENT
Information required Manpower surveys; employment market information Labor market characteristics
4. MANAGING CAREERS
Career planning and management Succession planning
5. UTILIZATION AND CONTROL
Improving manpower utilization Wastage analysis, downsizing, and manpower control.
BASIC TEXT:
Dipak K. Bhattacharya: Human Resource Planning (Excel) Gatewood, Field & Barrick: Human Resource Selection (Cengage: 2008)
PERFORMANCE MANAGEMENT & APPRAISAL SYSTEM
1. INTRODUCTION TO PERFORMANCE APPRAISAL
Performance appraisal: Meaning, purpose, and scope Pros, Cons and reputation of performance appraisal Legal aspects of performance appraisal systems Performance planning
2. PERFORMANCE EXECUTION
Performance execution: Meaning, and scope Performance execution & managerial and employee responsibilities Performance tracking Performance enhancement: Motivators
3. PERFORMANCE ASSESSMENT
Appraisal of performance
Review Appraisal forms Process
4. BUILDING PERFORMANCE EXCELLENCE
Factors leading to excellence in work Creating development plans that work for the employees Management and employee responsibilities in development Using the job as part of the development process Problem employees Identifying gaps between desired and actual performance Getting a buy in to change Documenting change discussions Attitude and attendance problems
5. PERFORMANCE CONSELLING
Objectives of counselling Conditions for effective counselling Sequential process of performance counselling Making counselling effective
RECOMMENDED BOOKSTV Rao: Performance Management & Appraisal System
Saks: Performance Management through Training and Development
Michael Armstrong: Performance Management
TV Rao: 360 Degree Feedback and Performance Management System
Mike Waltens: The Performance Management Handbook
WORK PSYCHOLOGY
1. PSYCHOLOGICAL PROCESSES IN WORK CONTEXT
Framework and bases Personality in work context Industrial psychological research
2. ENVRIONMENTAL PSYCHOLOGY AND ERGONOMICS
Organizational psychology Environmental psychology Ergonomics
3. WORKPLACE DIVERSITY AND PSYCHOLOGICAL ADJUSTMENTS
Work psychology well being, and adjustments Workplace diversity
4. INDUSTRIAL PSYCHOLOGY TESTING AND ASSESSMENT
Psychological testing: Meaning, scope, and effectiveness Principles involved: Norms and meaning of test scores, reliability, validity, and item
analysis Ability testing: Individual tests; tests for special populations; group testing Personality testing: Self assessment personality inventories; measurement of interests and
attitudes; projection techniques Application of testing; ethical and social considerations involved Personnel psychology
5. INDIVIDUAL DIFFERENCES AND WORK PERFORMANCE
Demographic, personality, and cultural factors contributing to individual differences Individual differences in the work context Individual differences in cognitive behaviours, personality traits, personal orientation, and
emotional state Individual difference in goal striving, work motivation, and work satisfaction Individual differences and decision making behaviours Individual differences and entrepreneurship Individual differences and organizational withdrawls
RECOMMENDED BOOKSPaul M. Muchinsky: Psychology Applied to WorkMalthewman, Rose, and Hetherington: Work Psychology : An Introduction to Human BehaviourDunanc Schultz: Psychology and Work TodayPeter Wartsman: Psychology at WorkJohn Arnold, Ivan T.Robertson, and Cary L. Cooper: Work Psychology:Understanding Human Behaviour in The Workplace
SYLLABUS FOR SEMESTER IV
SPECIALIZATION: IT AND TECHNOLOGY
ERP AND CRM CONSULTING & IMPLEMENTATION
1. INTRODUCTION TO ERP
Meaning Various products available, including SAP ERP implementation: phases and problems faced Models of ERP
2. VERTICALS AND ERP
Banking Retail Telecom Services Logistics Manufacturing
3. CRM STRATEGY
Planning CRM implementation Understanding and measuring service quality Voice of customer
4. TECHNOLOGY FOR CRM
Contact centre Frontdesk management CRM technology Customer data management
5. CRM MEASUREMENT
What needs to be measured Consumer matrices Application of the matrices
RECOMMENDED BOOKSAshim Raj Singla: Enterprise Resource PlanningRahul V. Altekar: Enterprise Resource Planning: Theory and PracticeFjermestad & Romano: Electronic Customer Relationship ManagementV.K.Garg & N.K.Venkitakrishnan: ERPWare: ERP Implementation FrameworksAlexis Leon: Enterprise Resource Planning
M – COMMERCE
1. INTRODUCTION
Concept of commerce, e-commerce, and commerce through mobile screens Scope of m – commerce in India vis – a- vis. Other modes Obstacles in the path of m – commerce in India
2. MOBILE COMMUNICATION
Managerial perspective of mobile communication and mobile internet Business models and m – commerce today; m – commerce value chain
3. MOBILE COMMERCE IN INDIA
Mobile ways in India; mobile industry Relevance and potential of mobile industry in urban and rural India
4. MOBILE INDUSTRY: POLICIES AND REGULATIONS
Regulatory issues of m – commerce Regulatory model of m – commerce: Stakeholders’ perspective
5. SYSTEMS DYNAMICS
The eco – system of m – commerce: Casual loops and impact of policies and regulation Mobile commerce: Present and future in India Wireless spectrum auctions Mobile security and payments
RECOMMENDED BOOKS
Norman Sadch: M.Commerce: Technologies, Services, and Business Models
David Whiteley: E- Commerce
Elias M. Awad: Electronic Commerce: From Vision to Fulfilment
P.T.Joseph: E-Commerce: An Indian Perspective
Ravi Kalakote & Andrew B. Whinston : Frontiers of Electronic Commerce
TECHNOLOGY AND STRATEGIC CONSULTING
1. INTRODUCTION:
What is technology Contribution of technology to business performance: Economic analysis Technological and performance enhancement
2. TECHNOLOGY AND VALUE CHAIN
Concept of value chain and contribution of technology: Technology & competitive advantage
Technology and value chain optimization
3. TECHNOLOGY SELECTION
Technology scanning: Searching for window of opportunity Matching internal and external competencies Evaluation of risk vs. potential for success Short term vs. long term considerations
4. TECHNOLOGY ASSESSMENT
Methodologies of technological assessment Problem issues in TA Organization and management of TA
5. ENTREPRENEURSHIP & TECHNOLOGY
Web based entrepreneurship Websites and their potential in conducting business
RECOMMENDED BOOKSRandev Mehta: Getting to Transformation
Momaya & Sharma: New Business Paradigm : Global, Virtual, and Flexible
Kathleen R. Allen: Bringing New Technology to Market
Anderson, Bramorski, Tesar, and Ghosh: Strategic Technology Management
Sameer Kumar: Connective Technologies in the Supply Chain
White: The Management of Technology and Innovation: A Strategic Approach