M.B.A Scheme of Teaching & Examination III 1 4 20 80 100 5 … · · 2017-01-188 Tailoring strategy to fit specific industry and company situation 9 Tailoring strategy to fit specific

1

Shivaji University, Kolhapur.

M.B.A Scheme of Teaching & Examination

Semester –III

Sr. No Subject

Weekly

Theory Internal

Unit Exam

Marks

Total

Marks

1

Corporate Planning &

Strategic

Management

4 20 80 100

2 Business Ethics 4 20 80 100

3 Elective I- Paper-I 4 20 80 100

4 Elective-I Paper-II 4 20 80 100

5 Elective-I Paper-III 4 20 80 100

6 Elective-II Paper-I 4 20 80 100

7 Elective-II Paper-II 4 20 80 100

8 Elective-II Paper-III 4 20 80 100

Total 32 160 640 800

2

Corporate Planning and Strategic Management

Course MBA Course Code

Examination

Scheme

Theory Term Work University

Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week 4 - - 60

Prepared by Dr.AbidSalati Date 15/6/2015

Prerequisites India has emerged as one of the most vibrant economies of the world. This

vibrancy is reflected within the organisation in terms of newer approaches to

managing strategically. Through strategic management the organization

attempts to gain and maintain competitive advantage. They strive to create

their own unique approaches while trying to absorb what is best around the

world. The syllabus attempts to capture the issues in strategic management in

the Indian context.

Course Outcomes

At the end of the course the students should be able to:

CO1 Exhibit perpetual base to understand conceptual and analytical framework of

strategic management

CO2 Develop life-long learners of the skills and competencies necessary to

strategize at various situations and environmental changes.

CO3

Understand, Appreciate and Respond to the value of corporate social

responsibility, corporate culture, ethical considerations in a professional

environment.

CO4

Think strategically and lead, motivate and manage teams effectively in

variety of organizations in different situations to achieve organizational

objectives.

Mapping of COs with POs

POs

COs

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √

CO3 √

CO4 √

Course Contents

Unit No. Title No. of

Hours

3

1.

Introduction: Definition& nature of Corporate Planning, Advantages

and disadvantages, Concept of strategy, levels at which strategy

operates, strategic decision making, approaches to strategic decision

making, -Definition of strategic management, strategic management

process, -Strategic intent: Vision, Mission, Goals and Objectives,

Environmental scanning and appraisal, Organisational appraisal,

strategic advantage analysis

15

2.

Strategy Formulation: Corporate level strategies- Stability,

Expansion, retrenchment, and Combination strategies, Business level

strategies- Cost leadership, Differentiation and focus business

Strategy, Strategic analysis and choice- Tools and techniques for

strategic analysis, Arthur D Little Life Cycle Approach, SWOT

analysis, Ansoff’s Product - Market Matrix, Vulnerability Analysis,

GAP analysis, Porter’s five forces model, Value-chain analysis,

Benchmarking, BCG Matrix, GE-9 Cell Matrix, TOWS Matrix,

Grand Strategy Matrix, Mckinsey’s 7’S framework.

15

3.

Strategy Implementation: Interrelationship of formulation and

implementation, Resource allocation, Structures for strategies,

strategic leadership, corporate culture, politics and power, Ethics and

Social responsibility, Guidelines for a Successful Responsible Firm,

Functional Strategies- Financial, marketing, personnel and operations

plans and policies.

15

4.

Strategic Evaluation and Control: Overview, Strategic Control,

Techniques of strategic evaluation and control, Strategies for the

Bottom of the Pyramid, Digitalization strategies, Tailoring strategy to

fit specific industry and company situation

15

Reference Books:

Sr. No. Title of Book Author Publisher/Edition Topics

1

Strategic Management &

Business Policy

AzarKazmi Tata McGraw

Hill,

3rd Ed. 2009.

Unit 1 &

2

2

Strategic Management,

Concepts & Cases

Fred R. David Pearson

Education, 9th

Ed. 2005.

Unit 3

3 Competitive Advantage Michael E. Porter Free Press Unit 1 &

2

4

Globalisation, Liberalisation

and strategic Management

V. P. Michael Himalaya

Publishing

Unit 3 &

4

5

Crafting and Executing

Strategy- The quest for

competitive advantage,

A.A. Thompson,

A.J. Strickland,

John E. Gamble,

Tata McGraw

Hill-2010

Unit 2, 3

&4

4

Concept & Cases Arun K. Jain

6 Business Policy and Strategic

Management

P. SubbaRao Himalaya

Publishing

House

Unit 2, 3

&4

Internal Examination:

Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage

1 Mid Test 10 marks

2 Seminar/Case study/ Group Exercise 10 marks

3 University Theory Examination (3 hours duration) 80 marks

4 Total Marks 100 marks

Question Paper Format along with Scheme of Marks as prescribed in University syllabus:

(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from

Question No. 2, 3 and 4)

Q.1 Case Study 20 marks

Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks

Q.5 Short notes (any four out of six) 20 marks

Course Unitization

Unit

Course Outcomes

No. of Questions in Mid Term Exam

No. Title Brief

Question

Short Notes Case Study

1 Introduction CO1 10 - -

2 Strategy

Formulation CO2 10 10 20

3 Strategy

Implementation CO3 10 10 -

4 Strategic Evaluation

and Control CO4 10 - -

Unit wise Lesson Plan

Unit

No

1 Unit Title Introduction to Corporate Planning and

Strategic Management

Planned

Hrs.

15

Unit Outcomes

At the end of this unit the students should be able to:

UO1 Comprehend the nature and importance of Corporate Planning and CO1

5

Strategic Management

UO2 To understand the strategic intent consisting of hierarchy of objectives

that organization set for themselves.

CO1

Lesson schedule

Class

No.

Details to be covered

1 Introduction: Definition& nature of Corporate Planning

2 Advantages and disadvantages

3 Concept of strategy

4 Levels at which strategy operates

5 Strategic decision making,

6 Approaches to strategic decision making

7 Definition of strategic management

8 Strategic management process

9 Strategic intent

10 Vision, Mission

11 Goals and Objectives

12 Environmental scanning and appraisal,

13 Organisational appraisal, strategic advantage analysis

14 Case Study 1

15 Summary of the Unit

Review Questions

Q1 Relate product/service concept to the strategic intentof an organization? CO1

Q2 Give a brief explanation of each of these concepts 1) stretch 2) leverage

3) fit

CO1

Q3 Why are critical success factors ‘critical’?

Unit

No

2 Unit Title Strategy Formulation Planned

Hrs.

15

Unit Outcomes


UO1 Elucidate various generic corporate level strategies CO2

UO2 Deliberate on various tools for Strategic analysis and choice CO2

Lesson schedule

Class

No.


1 Strategy Formulation: Corporate level strategies- Stability and Expansion strategies

2 Retrenchment, and Combination strategies

3 Business level strategies- Cost leadership, Differentiation and focus business

Strategy

4 Strategic analysis and choice

5 Tools and techniques for strategic analysis

6 Arthur D Little Life Cycle Approach

7 SWOT analysis

8 Ansoff’s Product - Market Matrix

9 Vulnerability Analysis, GAP analysis

10 Porter’s five forces model

6

11 Value-chain analysis, Benchmarking

12 BCG Matrix, GE-9 Cell Matrix

13 TOWS Matrix, Grand Strategy Matrix

14 Mckinsey’s 7’S framework.


Review Questions

Q1 Specify the conditions under which each of this corporate level strategy

is adopted; a] stability b] expansion c] retrenchment d] combination

Q2 What is the difference between backward and forward integration?

Q3 Explain with an example the Michael Porter’s Five Forces model?

Q4 What are the benefits and risks associated with the business level

strategies?

Q5 How can SWOT analysis help in short listing strategic alternatives at

the corporate level?

Unit

No

3 Unit Title Strategy Implementation Planned

Hrs.

15

Unit Outcomes


UO1 Observe the emerging forms of structures being devised to meet

emerging challenges

UO2 Review the subject matter of organizational design and organizational

change in the context of strategy implementation

Class

No.


1 Strategy Implementation: Overview

2 Interrelationship between formulation and implementation

3 Resource allocation

4 Structures for strategies

5 Strategic leadership

6 Corporate culture

7 Politics and power

8 Ethics and Social responsibility

9 Guidelines for a Successful Responsible Firm

10 Functional Strategies- Financial, marketing

11 Personnel and Operations plans and policies

12 Activity – Operation workout

13 Group discussion

14 Case Study 2


Review Questions

Q1 Bring the interrelationship between Strategy Formulation and Strategy

Implementation?

CO3

Q2 How does strategy affect structures? CO3

Q3 Why are personal values and business ethics especially important to

strategists?

CO3

Q4 Enumerate the major considerations of strategists in the integration of CO3

7

functional plans and policies.

Unit

No

4 Unit Title Strategic Evaluation and Control Planned

Hrs.

15

Unit Outcomes


UO1 Review various techniques for exercising strategic control and for

operational control

CO4

UO2 Appreciate the role of information, control, and reward systems in

evaluation.

CO4

Lesson schedule

Class

No.


1 Strategic Evaluation and Control: Overview, , , ,

2 Strategic Control

3 Techniques of strategic evaluation and control

4 Techniques of strategic evaluation and control

5 Strategies for the Bottom of the Pyramid

6 Strategies for the Bottom of the Pyramid

7 Digitalisation strategies,

8 Tailoring strategy to fit specific industry and company situation

9 Tailoring strategy to fit specific industry and company situation

10 Case Study 3


12 Collage presentation competition based on the entire course

13 Group Exercise

14 Discussion on nature of question paper

Review Questions

Q1 Why is strategy evaluation important to organizations? CO4

Q2 Differentiate between strategic control and operational control/ CO4

Q3 Differentiate between strategic momentum control and strategic leap

control?

CO4

Model Question Paper

Course Title : Corporate Planning And Strategic Management Max.

Marks

Duration 3 Hours 80

Instructions: 1) Question no. 1 and 5 are compulsory, any two

questions from question no. 2 to 4.

2) Figures to the right indicate full marks.

1 a

Consider any organization of your choice and examine it in light of the

five forces model. Conduct its SWOT and PEST analysis. (20 marks)

20 b

“A business neither is nor defined by its name, status or articles of

incorporation. It is defined by the business mission. Only a clear

8

definition of the mission and purpose of the organization makes

possible clear and realistic business objectives” – Peter Drucker

Elaborate the above statement with suitable examples with relation to

importance of corporate mission, vision and objectives.

2 a

With a suitable example explain the Framework for Strategy

Implementation 10

b Explain the various approaches to strategic decision making 10

3 a

Explain the levels at which strategies operate. Discuss the Strategic

Management process. 10

b Discuss Environmental Scanning and appraisal 10

4 a What are the different Corporate level Strategies 10

b Explain the Business level strategies - CL, D and F 10

5

Write short notes on (any four) (5 marks each)

20

a Value chain

b BCG Matrix

c Benchmarking

d McKinsey’s 7 S framework

e Vertical Integration

f Corporate Planning Process - Advantages and Disadvantages

Assignments: Collage/ Panel discussion/ Case study/ Group Exercise (For Internal

assessment purpose)

Business Ethics


Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 60

Prepared by Ms. Asawari A Kadam Date 15/6/2015

Prerequisites Know the importance of ethical attitude in every phase of life as well as

business.

Course Outcomes


CO1 Exhibit the knowledge of ethical foundation, objectives of business and

ethical responsibilities.

9

CO2

Able to reflect their appreciation and understanding of the value of social

responsibility, cultural diversity, legal and ethical principles in a professional

environment.

CO3 Reflect tactically and lead, motivate and manage teams effectively in variety

of organizations in different situations and various functional areas.

CO4

Act in a manner that reflects their appreciation and understanding of the

value of social responsibility, cultural diversity, legal and ethical principles in

a professional environment.


Pos

COs

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √

CO3 √

CO4 √

Course Contents


Hours

1. Business Ethics : Nature, Importance of ethics in business,

philosophical foundations of ethics, - A Changing concept &

objectives of business, Social responsiveness, citizens & ethical

responsibilities

15

2. Basic Framework of Normative Ethics: Ethics and Decision Making,

Ethical Aspects Corporate Policy, Morality and Rationality in

Organization, Making Moral Decisions, Conflict between personal

values and organizational goals. Corporate culture, Corporate

Governance: Meaning, Importance, Institutionalizing of Ethics,

Traditional view, Contractual theory, Stake-holders theory, The

15

10

Regulatory and voluntary actions, Corporate Governance in India.

3. Ethics in Management – Factors influencing Business ethics,

Leadership- Vision- Strategy-performance, Ethics in Business

disciplines- Ethics & HRM, ethics & Marketing- Ethical

consciousness of the markets & advertisement, Ethics in production

& operation, Ethics in finance & accounting, merger & acquisition ,

Ethics & IT, Ethics concern in e- commerce.

15

4. Ethics in Indian & Global business: overview of Global business,

ethical relations to adopting host country norms, issues in

negotiations, need & implementation of corporate social

responsibility at global level.

15

Reference Books:


1 Business Ethics R.V. Badi& N.V.

Badi

McGraw-Hill Unit 1

2 Ethics in Business &

Management

R.P.Banerjee McGraw-Hill Unit 3

3 Business ethics & Professional

Values

A.B. Rao Himalaya

Publishing

House

Unit 1 &

2

4 Ethics in Management S.A. Sherlekar Prentice Hall Unit 3 &

4

5 Business Ethics Manuel G.

Velasquez.

S. Chand Unit 2, 3

&4



1 Mini Test 10 marks


11







Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks

Q.5 Short notes (any four) 20 marks

Course Unitization

Unit

Course Outcomes


No. Title Brief

Question


1 Business Ethics CO1 10 - -

2 Basic Framework of

Normative Ethics CO2 10 10 20

3 Ethics in

Management CO3 10 10 -

4 Ethics in Indian &

Global business CO4 10 - -

12


Unit

No

1 Unit Title Business Ethics Planned

Hrs.

15

Unit Outcomes


UO1 Describe Nature, Importance of ethics in business, philosophical

foundations of ethics

CO1

UO2 Explain the changing concept & objectives of business ethics, Social

responsiveness, citizens & ethical responsibilities.

CO1

Lesson schedule

Class

No.


1 Preamble to studying Business Ethics

2 Definition of Business Ethics

3 Nature

4 Historical evaluation of Business Ethics

5 Philosophical foundations of Ethics



8 Business Ethics - A Changing concept

9 Objectives of business ethics

10 Social responsiveness

11 Ethical citizens

12 Ethical responsibilities

13 Contemporary issues in Business Ethics

14 Case Study 1

13


Review Questions

Q1 Explain the definition, nature and Philosophical foundations of Business

Ethics

CO1

Q2 Briefly explain the historical perspective of Business Ethics CO1

Unit

No

2 Unit Title Basic Framework of Normative Ethics Planned

Hrs.

15

Unit Outcomes


UO1 Elucidate various factors contributing to Normative Ethics CO2

UO2 Elaborate the concepts like Ethics and Decision Making CO2

Lesson schedule

Class

No.


1 Ethics and Decision Making

2 Ethical Aspects Corporate Policy

3 Morality and Rationality in Organization

4 Making Moral Decisions

5 Conflict between personal values and organizational goals

6 Corporate culture

7 Corporate Governance: Meaning, Importance

8 Institutionalizing of Ethics - Traditional view

9 Contractual theory

10 Stake-holders theory

11 The Regulatory and voluntary actions

12 Corporate Governance in India.

14

13 Case Study 2


15 Group Exercise

Review Questions

Q1 What do you mean by Morality and Rationality in Organization? CO2

Q2 Explain the concept of Ethics and Decision Making CO2

Q3 What is Corporate Governance? Explain its importance today CO2

Q4 What do you mean by Institutionalizing of Ethics - Traditional view CO2

Q5 Explain the concept of Corporate Governance in India. CO2

Unit

No

3 Unit Title Ethics in Management Planned

Hrs.

15

Unit Outcomes


UO1 Explain concepts like Ethics in Business disciplines CO3

UO2 Describe and use leadership skills in developing Ethics in organizations CO3

Lesson schedule

Class

No.


1 Factors influencing Business ethics

2 Leadership- Vision- Strategy-performance

3 Role of Leaders in ethical organizations

4 Ethics in Business disciplines- Ethics & HRM

5 Ethics & Marketing- Ethical consciousness of the markets

6 Ethics & Marketing- advertisement

7 Ethics in production & operation

15

8 Ethics in finance & accounting

9 Ethics in finance & accounting - merger & acquisition

10 Ethics & IT

11 Ethics concern in e- commerce.

12 Contemporary issues – caselets

13 Case Study 3


15 Group Exercise

Review Questions

Q1 What are the Factors influencing Business ethics CO3

Q2 Explain what is the Role of Leaders in ethical organizations CO3

Q3 Explain the concept of Ethics in various Business disciplines. CO3

Q4 Explain the concept of Ethics concern in e- commerce. CO3

Unit

No

4 Unit Title Ethics in Indian & Global business Planned

Hrs.

15

Unit Outcomes


UO1 Discuss overview of Global business- Norms and issues related to Social

responsibility at Global level

CO4

UO2 Elucidate Global Ethical cultures CO4

Lesson schedule

Class

No.


1 Ethics in Indian & Global business

2 Overview of Global business

3 Ethical relations to adopting host country norms

16

4 Issues in negotiations

5 Need of corporate social responsibility at global level.

6 Implementation of corporate social responsibility at global level.

7 Cultures existing in various organizations

8 Studying global organizations (MNCs)

9 Case Study 4


11 Group Exercise

12 Discussing how to solve case studies

Review Questions

Q1 What do you mean by corporate social responsibility CO4

Q2 Explain the need and implementation of corporate social responsibility

at global level.

CO4

Q3 Explain why to maintain ethical relations to adopting host country

norms

CO4


Course Title : Business Ethics Max.

Marks

Duration 3 Hours 80




1 Case study:

20

Hindustan Paints Ltd. Is manufacturing paints and chemicals since last

15 years. The company has earned huge profit during current financial

year. Board of Directors, Executive Director and CEO (Chief

Executive Officer) have come together to decide two major issues i.e.

paying dividend to the share holders and incentives to the employees.

During last few years company has earned sufficient profit but these

two major aspects are neglected.

During the discussion some members of the Board suggested that the

company need not pay anything more to both of them as there is no

17

special demand from them. Some members also suggested that

company should not show its profits to the public/ shareholders, rather

the costs should be inflated to hide the profit and look for their

personal gains.

For the purpose, the top management decided to hire the services of a

financial expert who can help in manipulating accounts. As a CEO of

the company, all this discussion irritates you and makes you restless.

Assume that you are the CEO of this company and answer the

following questions:

1) Analyze the major ethical issues in this case

2) What will be the consequences of the action taken by the Board of

Directors?

3) Suggest ethically acceptable solutions to the BOD, Justifying long

term benefits?

2 a

Discuss the importance of business ethics in the changing scenario of

business world. 10

b Explain the concept of Ethics in various Business disciplines. 10

3 a What do you mean by Morality and Rationality in Organization? 10

b Explain what is the Role of Leaders in ethical organizations 10

4

a What is Corporate Governance? Explain its importance today 10

b Explain the need and implementation of corporate social responsibility

at global level. 10

5

Short Notes ( Any 4 )

20

a Ethics and advertising

b Ethical relations to adopting host country norms

c Ethics concern in e-commerce.

d Social responsiveness of business

e Importance of Ethics

f Issues in Negotiations

Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)

Case Study:

1. Case Study-

Questions:

a)

b)

2. Case Study-

Questions

a)

18

3. Case Study-

Questions:

1.

2.

Contemporary Issues In Marketing


Examination

Scheme

Theory Term Work University Exam Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Mr Anirudha P. Kamble Date 15/6/2015

Prerequisites Students should have basic knowledge of Marketing Management, Marketing

Mix, Marketing Research and Marketing Information System.

Course Outcomes


CO1 Students will able to understand the importance of Marketing Concepts in Business.

CO2 Students will analysis how to prepare marketing strategies for global business.

CO3 Students will able to conduct marketing research activity for business.

CO4 Students will easily understand the emergence of marketing in service industry.


POs

COs

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √ √

CO3 √ √

CO4 √ √

Course Contents:

Unit No. No. of

Hours:- 40

1.

A) Service Marketing – What are services, definition, need &

importance of services,distinction between services & goods,

characteristics of services, STP for services marketing. Overview

of managing demand and capacity. Marketing Mix in Service

Marketing- Product price, place, Promoting, people – Moment to

Truth , Service encounters service personnel issues, emotions and

service situations, service profit chain, Physical Evidence- evidence

10

19

types. Role of physical evidence, stimulus response

model, service scapes, Process- types, Service Blueprint, service

process matrix, service recovery and empowerment

B) Service Quality- Customer Expectations and Perceptions, Gap

model, SERVQUAL Model, SERVPREF Model, Marketing

strategies for different services-bank, insurance, hotel, tourism,

transport, tourism, consultancy services.

2.

International Marketing

Introduction to International Marketing ,International Marketing

Environment, Entry Strategies, International Organization

Export Procedure & Export Documents, Global STP

International Marketing Mix :- Product &Price,International

Marketing Mix :- Place &Promotion,Marketing Strategies for

different services, Case Study

10

3.

Social Marketing

Introduction to Social Marketing,Nature& Scope of Social

Marketing,Importance of Social Marketing,Types of Non –

Business Organizations,Markets Involved in Social Marketing

Developing a marketing programme for social cause.

10

4.

Marketing Information System

Introduction to MIS,Nature, Purpose, Scope, Procedure &

Components of MIS,Marketing Research ,Applications of

Marketing Research, Research Process,Research Design, Research

Tools ,Research Analysis, Product, Packaging, Pricing, Promotion,

Customer Satisfaction Research,Sales& Distribution, Brand,

Advertising, Rural Marketing Research

10

Reference Books:


1 International Marketing Philip Cateora 2

2 Global Marketing

Management

Keegan &Bhargava 2,3

3 Services Marketing Zha S. M 1

4 Marketing Research PatiDebashis 4

5 Services Marketing C. Lovelock 1,3

6 Marketing Management Philip Kolter 1,2,3,4





20




Course Unitization

Unit Course

Outcomes

No. of Questions in

Mid Term Exam

Brief

Question

Short Notes

No. Title

1 Services Marketing CO1, CO4 10+10 5

2 International Marketing CO2 10 5

3 Social Marketing CO1,CO4 10+10 5

4 Marketing Information

System

CO1,CO3 10 5


Unit – I

Unit

No

I Unit Title Services Marketing Planned

Hrs.

10

Unit Outcomes


UO1 Understand the importance of Service Marketing in Business CO1

UO2 Deign Marketing Strategies for Service Organizations CO4

Lesson schedule

Class

No.


1 Introduction to Service Marketing

2 Need & Importance of Services

3 Distinction between services & goods

4 STP for Services Marketing

5 Overview of Managing Demand & Capacity

6 Marketing Mix in Services Marketing:- 4’ Ps

7 Marketing Mix in Services Marketing:- 3’ Ps

8 Service Quality

9 Marketing Strategies for different services

10 Marketing Strategies for different services

Review Questions

Q1 Define Service Marketing and its characteristics. CO1

Q2 Explain need and importance of services CO1

Q3 Elaborate the term STP FOR Services Marketing CO2

Q4 Discuss in detail 7P’s of Services Marketing CO3

Q5 Formulate the marketing strategy for hotel industry. CO4

21

Unit –II

Unit

No

II Unit Title International Marketing Planned

Hrs.

10

Unit Outcomes


UO1 Understand the role of marketing in global business CO1

UO1 Design global marketing strategies for organization CO2

Lesson schedule

Class No. Details to be covered

1 Introduction to International Marketing

2 International Marketing Environment

3 Entry Strategies

4 International Organization

5 Export Procedure & Export Documents

6 Global STP

7 International Marketing Mix :- Product & Price

8 International Marketing Mix :- Place & Promotion

9 Marketing Strategies for Global business

10 Case Study

Review Questions

Q1 Define International Marketing and its nature. CO1

Q2 Which are the modes available for entering into global business CO2

Q3 Briefly explain Export procedure and documents required for Export. CO2

Q4 Which are the factors influencing in global pricing decisions? CO2

Q5 Elaborate the term Global STP. CO2

Unit - III

Unit

No

III Unit Title Social Marketing Planned

Hrs.

10

Unit Outcomes


UO1 Understand the importance of Social Marketing in Business CO1

Lesson schedule

Class

No.


1 Introduction to Social Marketing

2 Nature & Scope of Social Marketing

3 Importance of Social Marketing

4 Types of Non – Business Organization

5 Markets Involved in Social Marketing

6 Developing a marketing programme for social cause

7 Group Exercise

8 Online Test

10 Case Study (2 hours)

Review Questions

Q1 Define Social Marketing and its characteristics. CO1

22

Q2 Explain nature & scope of social marketing CO1

Q3 Which are the markets involved in social marketing CO1

Q4 Discuss in detail types of non – business organizations. CO1

Unit -IV

Unit

No

IV Unit Title Marketing Information System

Planned

Hrs.

10

Unit Outcomes


UO1 Understand the role of MIS in marketing. CO1

UO1 Use MIS and MR Techniques for marketing decisions. CO4

Lesson schedule


1 Introduction to MIS

2 Nature, Purpose, Scope, Procedure & Components of MIS

3 Marketing Research

4 Applications of Marketing Research

5 Research Process

6 Research Design

7 Research Tools

8 Research Analysis

9 Product, Packaging, Pricing, Promotion, Customer Satisfaction Research

10 Sales & Distribution, Brand, Advertising, Rural Marketing Research

Review Questions

Q1 Define MIS, its objectives and components. CO1

Q2 Which are the steps involved in the MR Process CO2

Q3 Briefly explain the application of MR in Business CO2

Q4 What is mean by research analysis? CO2


Course Title : Contemporary Issues in Marketing

Duration 03 Hours Max.

Marks

Instructions:

80 1) Q. No. 1 and Q. No. 5 is compulsory.

2) Attempt any two questions from Q. No. 2 to Q. No.4.

3) Figures to the right indicate full marks

Q. 1 Case Study 20

Mr. Rahul did his post graduation in Business Management. He would like to

start his own business in the field of manufacturing of plastic bottles for

packaging of drinking mineral water. Prepare a Marketing Plan to identify

market potential of the new business.

Q. 2 A Define MIS, its objectives and components. 10

B Discuss in detail types of non – business organizations 10

Q. 3 A Which are the modes available for entering into global business 10

23

B Discuss in detail 7P’s of Services Marketing 10

Q. 4 A Elaborate the term STP FOR Services Marketing 10

B Briefly explain the application of MR in Business 10

Q. 5 Short Notes (Any Four) 20

1) Research Analysis

2) International Organization

3) STP for Services Marketing

4) International Marketing Environment

5) Distinction between services & goods

6) Developing a marketing programme for social cause


Buying Behaviorand Brand Management


Examination

Scheme


Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Dr.Giri Y L Date 15/6/2015

Prerequisites Students should have Basic knowledge of marketing concepts and also have

general knowledge of how the behaviour of customer affects the market.

Course Outcomes


CO1 Demonstrate comprehension of consumer behaviour theory and how it is applied

in a marketing situation

CO2 Recognize consumer from a psychological perspective;

CO3 Recognize trends based on current research related to consumer behavior.

CO4 Apply brand management theory and research to provide recommendations for a

real world issue


POs

COs 1 2 3 4 5 6 7 8 9

CO1 √ √ √

CO2 √ √

CO3 √ √ √

24

CO4 √ √ √

Course Contents

Unit

No. Title

No. of

Hours

1.

Introduction to consumer Behavior –Concept and need for studying

consumer behavior and marketing management factors influencing

consumer buying behaviors, consumer buying process. Consumer

Modeling:- The economic model, Learning model, psychoanalytic

model, The sociological model, The Howard Sheath model of buying

behavior, The Nicosia model, The Engel–Kollat-Blackwell Model.

Industrial \ Organizational Buying Behavior – Participants in Industrial

marketing- Buying decisions involved in industrial buying process-

Factors influencing industrial buying behavior – Stages of Industrial

buying process.

10

2.

Individual Determinants of Consumer behavior-

Perception- Meaning of perception- the perceptual process- Factor

responsible for perceptual Distortion.

Learning –Meaning of learning, components or elements of learning

process.

Personality- Meaning, Nature & Characteristics of Personality, Stages in

the development of personality, personality influences and consumer

behavior , self-concept or self-image.

Attitude and behavior- The concept of Attitude, Relationship between

Attitude and Behavior, Factors involved in Attitude formation

Motivation- Meaning of Motivation, Needs And goals- The Dynamic

Characteristic of Motivation.

10

3.

Influence of Social class –Definition and meaning of social stratification,

factors responsible for social stratification, characteristic features of

social classes, Social influence on consumer behavior.

Group Dynamics and Consumer Reference Groups- Definition and

Meaning of Group, Reasons For formation of group, Types of Groups

relevant to consumer behavior, Family life cycle, Friendship Group,

Formal social clubs, Shopping Friends groups, Work group, Reference

group

10

4.

Brand Management – Meaning, definition, importance & functions of

branding, Advantages & disadvantages of branding, types of brand.

Managing brands- selecting brand name & logo, brand extension, brand

rejuvenation, brand relaunch, brand proliferation, brand development

through acquisition/ takeover, brand portfolio restructuring. Brand

building process, Brand Equity – Meaning, brand equity models,

building brand equity, measuring brand equity, brand valuation,

10

25

managing brand equity, Brand positioning

Reference Books:

Sr.

No. Title of Book Author Publisher/Edition Topics

1.

Consumer Behavior in Action:

Real-Life Applications for

Marketing Managers

Geoffrey P. Lantos M.E. Sharpe

Unit 1, 2 &

3

(Some Part)

2. Consumer Behavior

Leon Schiffman,

Leslie Lazar

Kanuk

McGraw Hill

Unit 1, 2 &

3

(Some Part)

3. Brand Management the Indian

Experience Moorthi, YLR

Vikas Publishing,

House Pvt, Ltd. Unit 4

4. Conceptual Issues in Consumer

Behaviour The Indian Context Kumar Ramesh

Pearson Education

India

Unit 1 & 2

(Some Part)

5. Marketing Management Ramaswamy,

Namakumari MacMilan India Ltd.

Unit 1, 2, 3

& 4

(Some Part)











Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


26

Course Unitization

Unit Course

Outcomes

No. of Questions in

No. Title Mid Term Exam

Brief Question Short Notes

1 Introduction to consumer

Behavior CO1 10+10

2 Individual Determinants of

Consumer Behavior CO2 10+10 5

3 Influence of Social class CO3 10 5

4 Brand Management CO4 10+10


Unit No 1. Unit Title Introduction To Consumer Behavior Planned

Hrs. 10

Unit Outcomes


UO1 Definition and Meaning of Consumer Behavior

CO1 UO2 Nature, Scope and Application of Consumer Behavior

UO3 Models of Consumers

UO4 Meaning of Industrial \ Organizational Buying Behavior

Lesson schedule


1 Introduction to consumer Behavior –Concept and need for studying consumer

behavior and marketing management factors influencing consumer buying

behaviors; 2

3 Consumer buying process. Consumer Modeling:- The economic model;

4

Consumer Modeling:

Learning model;

Psychoanalytic model;

5

Consumer Modeling:

The sociological model;

The Howard Sheath model of buying behavior;

6

Consumer Modeling:

The Nicosia model;

The Engel–Kollat-Blackwell Model;

7 Industrial \ Organizational Buying Behavior – Participants in Industrial marketing;

8 Buying decisions involved in industrial buying process;

9 Factors influencing industrial buying behavior – Stages of Industrial buying process.

27

10 Case Study

Review Questions

Q1 As a marketer, how do you think that you can apply what you study in

Consumer Behavior? CO1

Q2 Is the subject of Consumer Behavior interdisciplinary? CO1

Q3 What is the Marketing Concept? CO1

Q4 Mention the attributes which make a segment viable? CO1

Q5 List out how the knowledge of Consumer Behavior helps a marketer in

Designing the 4 Ps? Mention only issues. CO1

Q6 Explain consumer buying process. Discuss each stage in detail. CO1

Q7 What do you understand by the term “ Models of Consumers”?

What are the various views and perspectives? CO1

Q8 Explain Nicosia model of Consumer Behavior. CO1

Q9 Explain Howard Sheath model of buying behavior. CO1

Q10 What do you mean by the term “Buying Organization”? CO1

Q11 What are the various stages of the industrial buying process? CO1

Q12 Distinguish between Consumers buying & industrial buying. CO1

Unit No 2 Unit Title Individual Determinants Of Consumer

Behavior

Planned

Hrs. 10

Unit Outcomes


UO1 Definition and Meaning of Consumer Needs and Motivation

CO2

UO2 Nature and Diversity of Consumer Needs, Goals and Motivation

UO3 Definition and Meaning of Consumer Perception

UO4 Consumer Perception and Implications for Marketers

UO5 Definition and Meaning of Consumer Learning

UO6 Basic Elements, Nature and Characteristics of Consumer Learning

UO7 Learning Theories and their Implication for Marketers

UO8 Definition and Meaning of Consumer

UO9 Personality influences on consumer behavior

UO10 Definition and Meaning of Consumer Attitude

UO11 Functions of Attitudes

Lesson schedule


1 Needs, Want and goals; Meaning of Motivation

2 The Dynamic Characteristic of Motivation.

3 Perception- Meaning of perception; the perceptual process;

4 Factor responsible for perceptual Distortion.

5 Learning –Meaning of learning, components or elements of learning process.

6 Personality- Meaning, Nature & Characteristics of Personality; Stages in the

development of personality,

7 Personality influences and consumer behavior; self-concept or self-image.

8 Attitude and behavior- The concept of Attitude, Relationship between Attitude and

Behavior,

28

9 Factors involved in Attitude formation

10 Assignment/Activity

Review Questions

Q1 Distinguish between a Need and a Want. Explain the Need-Want-Goal-

Satisfaction Process in the context of Consumer Behavior. CO1

Q2 Discuss the nature of forces that operate in Motivation. CO2

Q3 Define emotions & mood. Explain how emotions do and moods impact

Consumer Behavior? CO2

Q4 Define consumer involvement. Discuss the nature of Consumer

Involvement CO2

Q5 What are the two types of consumer involvement? Discuss with an

example. CO2

Q6 What is perception? What is the difference between sensation and

perception? CO2

Q7 What is perceptual process? Explain internal & external factors affecting

perception. CO2

Q8 Discuss the components of the perceptual process. CO2

Q9 How does perception influence buying behavior? CO2

Q10 What do you mean by “consumer learning?” Discuss the basic elements of

learning? CO2

Q11 Discuss the nature and characteristics of Consumer Learning. CO2

Q12

Write short notes on the following:

a) Behavioral learning theory

b) Stimulus generalization

CO2

Q13

Write notes on:

a) Route to persuasion theory

b) Elaboration Likelihood model

CO2

Q14 Discuss the Theory of Social Cognitive Learning CO2

Q15 Elaborate meaning and nature of personality. Discuss personality

influences and consumer behavior. CO2

Q16 Define consumer attitude. Discuss the composition of an attitude. CO2

Q17 Discuss the tri-component attitude model. CO2

Q18 How does attitude influence buying behavior? CO2

Q19 Discuss the theories underlying attitudinal formation? CO2

Q20 How can you bring about attitudinal change in consumers? CO2

Unit No 3 Unit Title Influence Of Social Class Planned

Hrs. 10

Unit Outcomes


UO1 Meaning of a Social Class

CO3

UO2 Social Class and Social Status

UO3 Social Class Categories and Mobility

UO4 Lifestyle Categories and Lifestyle Analysis

UO5 Relevance of Social Class for a Marketer

UO6 Meaning & Types of Consumer Groups

UO7 Consumer Socialization

29

UO8 Reference Group Appeals

UO9 Group and Implications for Marketers

UO10 Family and Buying Decision Process

UO11 The Family Life cycle and Relevance of the Family for a Marketer

Lesson schedule


1 Definition and meaning of social stratification;

2 factors responsible for social stratification

3 Characteristic features of social classes, Social influence on consumer behavior.

4 Group Dynamics and Consumer Reference Groups- Definition and Meaning of

Group, Reasons For formation of group,

5 Types of Groups relevant to consumer behavior, Family life cycle, Friendship Group

6

7 Formal social clubs, Shopping

8 Types of Groups - Friends groups, Work group, Reference group

9 Case Study

10 Role Play on Friendship Group

Review Questions

Q1 What is meant by the term “social stratification”? CO3

Q2 What are the factors responsible for social stratification? CO3

Q3

Find at least two manufacturer’s ads for the same generic product (such as

clothing) that you think are aimed at different social classes. Explain the

differences in the ads.

CO3

Q4 Define normative reference groups. CO3

Q5 What do you mean by primary reference groups? CO3

Q6 Mention commonly used reference group appeals. CO3

Q7 Mention two basic advantages of using reference group appeals. CO3

Q8 Mention the three kinds of families that we witness today? CO3

Q9 Broadly speaking, the family as a social unit is of importance for a

marketer for three reasons. Mention them. CO3

Q10 Mention the five buying roles. CO3

Q11 What do you mean by “latchkey kids?” CO3

Q12

What do you mean by a consumer group? Discuss the various types of

consumer

groups?

CO3

Q13 What do you mean by the Family Life Cycle? Mention the various stages

of the FLC? CO3

Q14 What is a reference group? Why does a consumer look up towards a

reference group? CO3

Q15 What are the factors that affect the influence of Reference Groups? CO3

Q16 Does Reference Group appeal vary by product? CO3

Unit No 4 Unit Title Brand Management Planned

Hrs. 10

Unit Outcomes

30


UO1 Define Brand Management

CO4 UO2 Analyze Types of Brands

UO3 Understand Brand Portfolio and Brand Building Process

UO4 Recognize Brand Equity and Brand Equity Models

Lesson schedule


1 Meaning, definition, importance &, Advantages & disadvantages of branding

2 Functions of branding; types of brand

3 Managing brands- selecting brand name & logo, brand extension, brand rejuvenation

4 Brand relaunch, brand proliferation

5 Brand development through acquisition/ takeover, brand portfolio restructuring.

6 Brand building process; Brand positioning.

7 Brand Equity – Meaning, building brand equity.

8 Measuring brand equity, brand valuation, managing brand equity.

9 Brand equity models

10

Management Game on Brand Equity

The student should plan value addition to their originally selected brand & discuss in

detail how they plan to become number one brand in their product group.

Review Questions

Q1 What is Branding and what is its importance?

Q2 What are the functions of a Brand?

Q3 Describe brand building process in detail.

Q4 What do you understand by Brand Positioning? Discuss some of the positioning

strategies with the help of suitable examples.

Q5

A leading hair oil company plans to enter into the antiseptic skin cream business in

competition with the market leader Boroline. Discuss the positioning and Brand

building strategies that the company can use.

Q6 Evaluate the various methods of Brand Valuation in Indian context.

Q7 Define Brand Equity.How will you determine Brand equity?

Q8 Brand is built in the minds of people. Do you agree? Explain this in context to

“Asian Paints”.

Q9

Write Short note on –

a) Celebrity Endorsement – Pros and Cons

b) Brand Differentiation

c) Brand Proliferation

d) Brand Extension


Course Title : Buying Behavior and Brand Management

Duration 03 Max. Marks: 80

Instructions:

31

1) Q. 1 and Q. 5 are compulsory.

2) Solve any Two from Q. 2 to Q. 4.

3) Figures to the right indicate marks.

1

This is the case of a newly married couple residing in Mumbai. They

are working couple, having a busy life style and leaving in a nuclear

family. Considering busy life style & non-availability of house maid,

the couple plans to purchase fully automatic washing machine.

On one sunny Sunday morning, they start their search mission for the

right type of washing machine that would suite their budget, and

requirement. They visit different showrooms and dealers to know their

schemes and price range. They visited dealers of Whirlpool, Videocon,

IFB, Voltas and Samsung; they considered their various features like

front door, fully automatic, semi-automatic etc. they brought home

brochures of different companies, talked to their friends and relatives.

Considering all the related aspects, they decided to purchase

Whirlpool, semi-automatic model.

They reached to their nearby outlet of MORE and talked to the sales

representative. The sales representative considering their demand

convinced them to purchase front door, fully automatic model of LG.

the couple found the sales talk convincing and decided to purchase LG

model.

After a week a friend visited and the lady showed her new machine.

As soon as the friend saw the machine, she listed out problems of front

door and fully automatic machine; she also mentioned how her friend

had missed the scheme of Whirlpool offered by the dealer. This

conversation created dissatisfaction in the minds of couple.

a Analyze the case study and discuss the case on the basis of consumer

buying process. 10

b In the above case study what factors have influenced the buying

behavior of the couple? 10

2 a

Define Consumer Behaviour. Discuss consumer buying process in

detail. 10

b Discuss factors involved in industrial buying process. 10

3 a

Explain Howard-Sheth Model of consumer behavior and also state

pros & cons of the model. 10

b How does perception influence consumer buying decisions? 10

4

a What are the factors responsible for social stratification? 10

b Describe meaning and nature of personality. Explain the role of

personality in consumer behavior. 10

5 Write Short note on – (any Four) 20

a Cognitive Dissonance Theory

b Buying Motives

c Brand Equity

32

d Brand Positioning

e Engel Kollat Blackwell Model of consumer behavior.


Group Exercise: Field Project would be given to the students wherein they have to visit

different consumers/customers and study the various factors affecting consumer buying

decision. They would be asked to present their study through PPT.

MARKETING STRATEGY & CRM


Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Mrs.Prajakta S Kalamkar Date 15/6/2015

Prerequisites The course requires the students to understand the various strategies related

to marketing and their impact on business operations as well as some

concepts of CRM (Customer Relationship Management)

Course Outcomes


CO1 Utilize the concept of Marketing strategy and its relationship with corporate

Vision/Mission/Objectives and its role in today’s era of business practically.

CO2 Implement the knowledge of various strategies formulated by the

manufacturing as well as service industries to gain sustainable competitive

advantage

CO3 Analyze the importance of Internet Marketing, E-commerce and Green

Marketing in today’s business world

CO4 Implement the knowledge of CRM gained by them, which is an essential part

of today’s business world to have competitive advantage


POs

Cos

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √ √ √

CO3 √

CO4 √ √ √

33

Course Contents

Unit No. No. of

Hours

Section I

1.

Overview of Marketing Strategy – Concept, Relationship with

Corporate Vision, Mission and Objectives. Strategic Role of

Marketing. Formulating and implementing marketing strategy.

Identification of attractive markets, Industry/ business analysis and

sustaining competitive advantage.

10

2.

A) Strategic Implications of product Life Cycle, market Entry

Strategies- Pioneer Strategy and follower Strategy, Growth

Market strategies- Market Leaders Strategies- Flanker

Strategy, Confrontation Strategy, Market Expansion,

Contraction, Market follower Strategic- Frontal Attack,

Leapfrog Strategy, Flank Attack, Guerrilla Attack, Bypass

Attack. Strategic Choice for Mature Market, Strategies for

declining Markets. Market Follower Strategies, Market

Nicher strategies

B) Services Strategies- Strategies for Market Leaders,

challengers, followers and niche marketers

15

3.

A) Internet Marketing & E-Commerce- Meaning & importance

of E-Commerce & internet marketing, competitive of internet

marketing, Benefits & limitations of internet marketing

establishing internet marketing facility.

B) Green Marketing- Meaning & importance issues involved in

green marketing- social responsibility, pressure of

government, competitive pressure cost of profit. Problems of

green marketing, green marketing strategies.

10

4.

CRM: concept, CRM process, measuring CRM, CRM framework,

Tangible Components of CRM, CRM in services, CRM in product

management, Zero customer defection, customer loyalty, customer

loyalty development strategies.

5

Reference Books:


1 Marketing Strategy Boyd Walker,

Mullins Larrech

Tata McGraw-

Hill Publishing

Company Ltd,

New Delhi.

Unit-I

2 Strategic Marketing

Management

David Aaker

All

Units

34

3 Customer Relationship

Management Emerging

Concepts

Sheth, Jagdish N Tata McGraw

Hill Publishing

Company Ltd.,

2001.

Unit IV


(Note- Question No. 1 and Q. No. 5 are compulsory.

Attempt any two from Question No 2, 3 and 4)


Exercise example 10 marks

Exercise example 10 marks

Q.2 a) }

b) } 20 marks

OR

Q.3 a) }

b) } 20 marks

OR

Q.4 a) }

b) } 20 marks








Course Unitization

Unit

Course Outcomes


No. Title Brief

Question


1 Overview of CO1 10 - -

35

Marketing Strategy

2 Marketing

Strategies CO2 10 10 20

3 Internet Marketing,

E-commerce &

Green Marketing

CO3 10 10 -

4 CRM Concept CO4 10 - -


Section I

Unit

No

1 Unit Title Overview of Marketing Strategy Planned

Hrs.

10

Unit Outcomes


UO1 Make students aware about the basic concepts of overall marketing

strategy

CO1

Lesson schedule

Class

No.


1 Concept, Relationship with Corporate Vision/Mission/Objectives

2 Strategic Role of Marketing

3 Formulating and Implementing Marketing Strategy

4 Formulating and Implementing Marketing Strategy

5 Industry/Business Analysis

6 Sustaining Competitive Advantage

7 Sustaining Competitive Advantage

8 Case Study -1

9 Class Test – 1

10 Class Activity

Review Questions

Q1 What is the meaning & concept of marketing strategy? Explain its

importance in today’s business world.

CO1

Q2 Explain in brief the role of strategic marketing management CO1

Q3 Explain how various strategies are formulated CO1

Q4 Discuss in brief the impact of strategy implementation CO1

Q5 Short Notes :

a) Sustaining competitive advantage CO1

b) Role of Strategic marketing CO1

c) Market Attractiveness CO1

Section I

36

Unit

No

2 Unit Title Marketing Strategies Planned

Hrs.

15

Unit Outcomes


UO1 Understand various strategies used by the marketers in every stages of

PLC

CO2

UO1 Know strategies adopted by various service industries to sustain

themselves

CO2

Lesson schedule

Class

No.


1 PLC in general

2 Marketing Entry Strategies- Pioneer Strategies

3 Follower Strategies

4 Growth Market Strategies-Leader Strategies-Flanker & Confrontation

5 Market Expansion, Contraction

6 Market Follower Strategies-Frontal Attack, Leapfrog,Frank

7 Guerrilla, Bypass attack

8 Strategic Choice for Mature market

9 Strategies for Declining Markets

10 Strategies for Declining Markets

11 Market Nicher Strategies

12 Market Nicher Strategies

13 Services Strategies – Market leader, Challengers

14 Services Strategies – Followers, Nicher

15 Case Study – 2

Review Questions

Q1 Explain in detail PLC stages and relate with the marketing strategies CO2

Q2 Discuss in brief Pioneer strategies adopted by the organisations CO2

Q3 What various types of Growth strategies adopted by the marketers to

have competitive advantage?

CO2

Q4 Explain any two Follower strategies adopted by the organisations CO2

Q5 Explain strategies for Declining markets with example CO2

Q6 Discuss in brief the strategies adopted by Service Industries CO2

Q7 Short Notes :

a) Nicher Strategy CO2

b) Guerrilla Strategy CO2

c) Frontal Attack CO2

d) Market Expansion CO2

Unit

No

3 Unit Title Internet Marketing, E-commerce, Green

Marketing

Planned

Hrs.

10

Unit Outcomes


UO1 Understand the importance of Internet Marketing, E-commerce and

Green Marketing in today’s business world

CO3

Lesson schedule

37

Class

No.


1 Meaning and Importance of E-commerce

2 Meaning and Importance of Internet

3 Competitive of Internet Marketing

4 Benefits & Limitations of Internet Marketing

5 Establishing Internet Marketing Facility

6 Meaning, Importance and Issues in Green Marketing

7 Problems of Green Marketing

8 Green Marketing Strategies

9 Surprise Assignment

10 Class Activity

Review Questions

Q1 Discuss in brief the importance of E-Commerce CO3

Q2 Explain the meaning and importance and competitive of Internet CO3

Q3 What are various benefits & limitations of Internet Marketing? CO3

Q4 What is Green Marketing , discuss various issues related to Green

Marketing with suitable examples

CO3

Q5 Explain different green marketing strategies adopted by the organisation CO3

Q6 Short Notes :

a) Internet CO3

b) E-Commerce CO3

c) Green Marketing CO3

Unit

No

4 Unit Title CRM- Customer Relationship

Management

Planned

Hrs.

5

Unit Outcomes


UO1 Know the concept of CRM and impact of its implementation in today’s

era of competition

CO4

Lesson schedule

Class

No.


1 CRM Concept, Process

2 Measuring CRM & Framework, Tangible components of CRM

3 CRM in Services, Product Management

4 Zero Customer defection

5 Customer loyaly& loyalty development strategies

Review Questions

Q1 Explain in brief the concept and importance of CRM CO4

Q2 Explain process of CRM in breif CO4

Q3 Explain how CRM is measured CO4

Q4 What are various CRM strategies developed by the marketers CO4

Q5 Short Notes :

a) Customer Loyalty CO4

b) CRM in Services CO4

38

c) Zero Customer Defection CO4

d) Tangible components of CRM CO4


Course Title : Marketing Strategy & CRM

Duration 3 hrs Max.

Marks

Instructions: Q.No 1 & 5 are compulsory

Attempt any two questions from Q.2 to Q.4

Figures to the right indicate full marks

Section-I

1 When personal Computers(PC) were first introduced IBM chose not to

enter the market. IBM was already the market leader in the

Mainframe Computer Industry. It considered the PC as a Toy’ and did

not want to risk its solid reputation on a smaller fancy machines like

PC.Of course lot many things have changed after wards and IBM is a

major player in PC’s as on today. The market of PC is ever widening

in terms of users. But it is also widening in terms of leaders,

followers, challengers and nichers.

a) Analyse the market scenario in which IBM operates.

b) What are the marketing strategies used by various PC

manufacturers? Which one would you recommend to IBM?

20

2 A What are the ‘Market Nicher’ strategies? Explain with example

10

B Explain the practice of Market –Led strategic management

10

3 A What is CRM? Describe the process of CRM

10

B Explain the stages of PLC

10

4 A What is customer loyalty? How is can be developed?

10

B Discuss the offensive and defensive competitive strategies

10

5 Short Notes : (Any Four)

a) Strategies for SBU’s

b) Relationship between corporate strategy and mission

c) CRM in services

d) Marketing strategies for emerging markets

e) Framework of CRM

f) Nicher strategies

20

Assignments : Case study/ Group Exercise ( For Internal assessment purpose)

39

Group Exercise: Class room group activities would be conducted as per syllabus

Human Resource Planning And Procurement.


Examination

Scheme


Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Mr.Anirudha P. Kamble Date 15/6/2015

Prerequisites Students should have basic knowledge of HRM concepts and detail overview of

functions of HRM.

Course Outcomes


CO1 Students will able to understand the importance of HRM Concepts in Business

CO2 Students will go to understand how to forecast human resource requirement.

CO3 Students will able to conduct procurement function for HR Department.

CO4 Students will easily understand the role of Procurement function in HRM.


POs

Cos

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √

CO3 √ √

CO4 √

Course Contents

Unit No. No. of

Hours:- 40

1.

Unit- 1.Job Analysis – Process Methods of Data collection, Job

requirement.Job Description- Purpose, content, writing, job

description, job specification Job Design-Factor affecting job

design; Methods/Technique of job design.

10

2.

Unit- 2 Human Resource Planning and Recruitment- HR demand

forecasting- HR supply forecasting, determining number and types

of people. recruitment – Policy, sources – Internal, external & e-t

Recruitment, evaluation and control of recruitment. Procurement of

Human Resource: Recruitment-Process, Factor affecting on

requirement, recruitment practice in India

10

3. Unit- 3.Selection Human Resource-Meaning; Selection Hurdles,

Placement, Induction Programme- Objective, benefit, Content of 10

40

Induction Programme; phases of Induction

Programme,Socialization-Concept, Phase of Socialization

4.

Unit- 4. Interviewing: Types of interviews – Unstructured,

structured, behavioral, Job related. Principles of interviewing –

Do's and Don'ts, Interviewing procedure – preparation, setting –

physical and mental, conduct of interview, close.

Induction and placement – meaning and Objective, Induction

programmes(steps) topics of induction programme.

10

Reference Books:


1 Personnel Management Edwin Flippo 1,2,3,4

2 Human Resource

Management

P. SubbaRao Himalaya 1,2,3,4

3 Human Resource

Management

Garry Desslar 1,2,3,4

4 Human Resource

Management

S. S. Khanka 1,2,3,4

5 Human Resource

Management

K. Ashwathappa Himalaya 1,2,3,4

6 Human Resource

Management

B. Patnaik 1,2,3,4








Course Unitization

Unit Course

Outcomes

No. of Questions in

Mid Term Exam

Brief

Question

Short Notes

No. Title

1 Job Analysis CO1, CO4 10+10 5

2 HRP &Procurement CO2 10+10 5

3 Selection CO1,CO4 10 5

4 Interviewing CO1,CO3 10 5

41


Unit – I

Unit

No

I Unit Title Job Analysis Planned

Hrs.

10

Unit Outcomes


UO1 Understand the importance of job analysis in HRM. CO1

UO2 Write down job analysis statement CO4

Lesson schedule


1 Introduction to Job Analysis

2 Process & Methods of Data Collection

3 Job Description

4 Job Specification

5 Job Design

6 Factors Affecting on Job Design

7 Methods of Job Design

8 Techniques of Job Design

9 Case Study

10 Case Study

Review Questions

Q1 Define Job Analysis and its uses in HRM. CO1

Q2 Explain in detail the process of Job Analysis. CO1

Q3 Elaborate the content of Job Analysis. CO2

Q4 Discuss in detail methods & techniques of Job Design CO3

Unit

No

II Unit Title HRP & Procurement Planned

Hrs.

10

Unit Outcomes


UO1 Understand the how to conduct procurement function. CO1

Lesson schedule


1 Introduction to HRP & P

2 HR Demand Forecasting

3 HR Supply Forecasting

4 Determining number & Types of People

5 Recruitment

6 Recruitment Policy

7 Sources of Recruitment

8 Evaluation & Control of Recruitment

9 Recruitment Process

10 Recruitment in India

Review Questions

42

Q1 Define HRP. Explain objectives of HRP. CO1

Q2 Which are the phases of HRP Process? CO2

Unit – III

Unit

No

III Unit Title Selection Planned

Hrs.

10

Unit Outcomes


UO1 Understand the phases of selection process. CO2

UO2 Learn the concept of Induction & Socialization CO2

Lesson schedule

Class

No.


1 Introduction to Selection

2 Process & Hurdles in Selection

3 Placement

4 Induction Programme

5 Content of Induction Programme

6 Phases of Induction Programme

7 Socialization

8 Phases of Socialization

9 Case Study

10 Case Study

Review Questions

Q1 Define Selection and its characteristics. CO1

Q2 Explain in detail process of Selection CO3

Q3 Which are the steps involved in Socialization process CO3

Q4 Discuss in detail content of Induction Programme. CO3

Unit –IV

Unit

No

IV Unit Title Interviewing

Planned

Hrs.

10

Unit Outcomes


UO1 Understand the basics of Interviewing CO1

UO1 Follows do’s & don’ts of Interviewing in practical CO4

Lesson schedule


1 Introduction to Interviewing

2 Types of Interview

3 Do’s & Don’ts in Interviewing

4 Interviewing Procedure

5 Induction

6 Placement

7 Steps in Induction Programme

8 Online Test

9 Case Study

10 Case Study

43

Review Questions

Q1 Define Interview and its objectives. CO1

Q2 Which are the steps involved in interviewing process CO2

Q3 Briefly explain types of interviews CO2

Q4 Discuss in detail placement of employee. CO2


Course Title : Human Resource Planning & Procurement


Marks

Instructions:




Q. 1 Case Study 20

Mr.Rohan working as a Asst. HR Manager in ABC Pvt. Ltd. He is responsible

to conduct recruitment and selection function in his company. Job analysis

helps to identify suitable candidates for company. There is need to fill up

vacant post of Chief Accountant. Assume you are Mr.Rohan and prepare a JD

& JS statements for effective recruitment of the concerned post

Q. 2 a Define Interview and its objectives. 10

b Discuss in detail methods & techniques of Job Design 10

Q. 3 a Briefly explain types of interviews 10

b Explain in detail process of Selection 10

Q. 4 a Which are the steps involved in Socialization process 10

b Which are the steps involved in interviewing process 10


7) Placement

8) Do’s & Don’ts in Interviewing

9) HR Demand Forecasting

10) Recruitment Policy

11) Factors Affecting on Job Design

12) Socialization

Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)

Human Resource Development

Course MBA

Course Code

Examination

Scheme


Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

44

Prepared by Mr.ShekharGangdhar Date 15/6/2015


functions of HRM.

Course Outcomes


CO1 To demonstrate uninterrupted foundation for multi-disciplinary principles in human

resource development for achieving organizational goals.

CO2 To become enduring and stable acquirers of the skills and competencies necessary to

adapt and manage training challenges in business.

CO3 To familiarize with performance appraisal system and career planning so that effective

management decisions can be made.

CO4 To perform in a manner that reflects their appreciation and understanding of the value of

social responsibility & ethical principles in a professional environment.


POs

COs

1 2 3 4 5 6 7 8 9

CO1

CO2

CO3

CO4

Course Contents

Unit No. 40

1.

Unit-1. Human Resource Development- Concept of HRD,

Objective,difference between personal management and HRM,

Origin of HRD Focus ofHRD:- Development human sub systems,

development HRD Climate,Development HRD process, Ethical

issues in HRD

10

2.

Unit-2. Training and Development –Concept, Principles of training,

Difference between training and development, methods of training

(on the joband off the job) and Executive Development Methods

(Methods to developmanagerial skills- decision making skills,

interpersonal skills, organizationknowledge, job knowledge etc.)

Model of training and development :-

1.Identification of Training and development needs, including 3 tier

trainingneed survey.

10

45

2.Designing training and development programmes (Process

objective).

3.conduction of training and development programmes,

4.Evaluation of training and development programmes (meaning

type, Kirk Partik Model), 5. Measuring results of training and

development(steps)

3.

Unit-3. Learning and Performance Appraisal – concept of learning

principles of learning theories of learning. Elements for effective

integration of learning and training. performance, appraisal-

Concept essentials of performance appraisal, methods of

performance appraisal. Career Planning- Career anchor, Career

development programme:- career need assessment, career

opportunities, need opportunity alignment, designing career path.

10

4.

Unit-4.Organisation Development and Evaluating HRD- Meaning

of OD, phases Evaluating HRD-HR Accounting (Objectives,

Methods of Human Resource Accounting ), HR Auditing (Scope,

Process), Competency mapping, training instrument test:-

Psychometric Test, Myers Briggs Type Indication

(MBTI), Passive, Aggressive and assertiveness (PAA) Recruitment

in India

10

Reference Books


1 Training and Development G.PanduNaik Excel Books Unit II

2 Appraising Job Performance Patrick Forsyth Mc Grill Unit III

3 Training Intervention A Jaico

Book

Margret Anne Red

Harry Barrington

Unit

II

4 Training for Management

Development

P.N.Singh Suchandra

Publication s

Unit I &

IV

5 Training and Development S.K.Bhatia Deep and Deep

Publications Pvt.

Ltd.

Unit I &

II








46

Course Unitization

Unit Course

Outcomes

No. of Questions in

Mid Term Exam

Brief

Question

Short Notes

No. Title

1 Human Resource

Development

CO1 10 5

2 Training and Development CO2 10+10 5

3 Learning and Performance

Appraisal

CO3 10+10 5

4 Organisation Development

and Evaluating HRD

CO4 10 5


Unit No I Unit Title Human Resource Development Planned

Hrs.

10

Unit Outcomes


UO1 To understand the concept of human resource development with reference to

personnel management.

CO1

Lesson schedule

Class

No.


1 Concept of HRD

2 Objective

3 Difference between personal management and HRM( 2 lectures)

5 Origin of HRD

6 Focus of HRD:- Development human sub systems( 2 lectures)

8 Development HRD Climate

9 Development HRD process

47

10 Ethical issues in HRD

Review Questions

Q1 Explain difference between personal management and HRM CO1

Q2 What are the objectives of HRD? CO 1

Q3 Explain focus of HRD. CO1

Q4 What are the ethical issues in HRD? CO 1

Q5 How to develop HRD climate and process? CO 1

Unit No II Unit Title Training and Development Planned

Hrs.

10

Unit Outcomes Learning and Performance

Appraisal

At the end of this unit the students should be able to: Organisation Development

and Evaluating HRD

UO1 To become life-long learners of implementing a proper training for

employees.

CO2

Lesson schedule

Class

No.


1 Concept, Principles of training

2 Difference between training and development t ( 2 lectures)

4 Methods of training(2 Lectures)

6 Executive Development Methods(2 Lectures)

8 Model of training and development(3 lectures)

Review Questions

Q1 Explain model of training in detail CO2

Q2 Which are the different methods of training? CO2

Q3 Difference between training and development CO2

48

Q4 Principles of training CO2

Unit No III Unit Title Learning and Performance Appraisal Planned

Hrs.

10

Unit Outcomes


UO1 To understand the performance appraisal system and career planning so that

effective management decisions can be made.

CO3

Lesson schedule

Class

No.


1 Concept of learning principles of learning

2 Theories of learning

3 Elements for effective integration of learning and training.

4 Performance, appraisal-Concept essentials of performance appraisal

5 Methods of

performance appraisal (3 lectures)

8 Career Planning- Career anchor, Career development programme

9 Career need assessment, career opportunities

10 Need opportunity alignment, designing careerpath.

Review Questions

Q1 Which are the different methods of performance appraisal? CO3

Q2 Explain career planning in detail. CO 3

Q3 Explain theories of learning CO3

Unit No IV Unit Title Organisation Development and Evaluating

HRD

Planned

Hrs.

10

Unit Outcomes


49

UO1 To analysis the value of social responsibility & ethical principles in a

professional environment.

CO2

Lesson schedule

Class

No.


1 Meaning of OD, phases

2 Evaluating HRD-HR Accounting( 2 lectures)

4 HR Auditing.(2 lectures)

6 Competency mapping

7 Training instrument test

8 Psychometric Test, Myers Briggs

9 Type Indication(MBTI), Passive,

10 Aggressive and assertiveness (PAA)

Review Questions

Q1 Explain organizational development and its evaluation in detail. CO4

Q2 What is HR Auditing CO4

Q3 Explain competency mapping CO4

Q4 Which is the training instrument? CO4


Course Title : Human Resource Development


Marks

Instructions:




Q. 1 Case Study 20

Mr.Bhat , Human Resource Manager of IVS group of companies approached

the CEO on 30th March, 2008 & appraised him of the absence of

50

Mr.PerumalPillai ,Assistant Accountant in Corporate Finance Department, for

the past one month and requested him to approve the show cause notice to be

served to Mr.Perumal as per the labor laws in force. The CEO told Mr.Bhat :

“When Mr.Perumal has been absent for the last one month , your duty is to go

Mr.Perumal house, find out the reason and solve his problem, and not just

report his absence to me. Go immediately to Mr.Perumal house, find the

reason and report it to me by 5 pm today.”MrBhat immediately left for

Mr.Perumal’s house and learnt from Perumal’s wife that Mr.Perumal has been

in distress as he has been trying to mobilize Rs.100000 for the surgery of his

sick mother in reputed hospital in Chennai. Mr Bhatmet Perumal around 3

pm and both of them met the CEO. CEO got angry on Mr.Perumal but later

said him to join immediately and promise to help him financially. Mr Perumal

joined on next day.CEO had a word with the hospital and said to operate

Mr.Perumalmother and than later company paid the bill.Mr.Perumal was not

able to keep his mind settled and was not working properly in the company

and the company has to face a loss of Rs.60000 due to negligence at work

.Mr.Bhat informed this situation to CEO.

Questions

A) What action is to be taken against Mr.Perumal?

B) Will training help to improve performance of Perumal?

C) Suggest Suitable title

Q. 2 a Explain the concept of organisation development with its objectives. 10

b Which are the different methods of human resource accounting 10

Q. 3 a Explain the training methods in detail. 10

b Define career planning and explain career development programme. 10

Q. 4 a Explain Organization development with its goal. 10

b Which are the different methods of performance apprisal 10


Principles of learning

Models of training and development

Executive development method

Decision making skills in management development

Development of HRD process

Competency Mapping


Employee Remuneration


Examination

Scheme


Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Date 15/6/2015


Compensation functions of HRM.

51

Course Outcomes


CO1 To demonstrate perpetual base for multi-disciplinary principles in job evaluation process.

CO2 To become life-long learners of the skills and competencies necessary to adapt and

manage wages and salary administration.

CO3 To adapt modern methods of incentives in order to make effective management decisions

in field of human resource.

CO4 Students will easily understand the role of Compensation function in HRM. This will

help for social responsibility and the wage policy will lead to ethical decision making.

Mapping of COs with Pos

POs

COs

1 2 3 4 5 6 7 8 9

CO1

CO2

CO3

CO4

Course Contents

Unit No. No. of

Hours:- 40

1.

Unit Title:- Job Evaluation

Introduction to Job Evaluation, Principles & Procedure of Job

Evaluation , Methods of Job Evaluation, Techniques of Job

Evaluation, Non – Quantitative Techniques of Job Evaluation

Advantages of Job Evaluation, Problems of Job Evaluation

10

2.

Unit Title:- Wage & Salary Administration

Introduction to Wage & Salary Administration, Purpose of

Compensation, Reward , Wage Level & Wage Structure

Determinants of establishing strategic wage plan, Rules of Wage

Administration, Principles of wage administration, Ingredients of

good wage plan , Executive Compensation ,Competency based

pay, Challenges of Remuneration

10

3.

Unit Title:- Incentives & Benefits

Introduction to Incentives,Determinants of Incentives, Incentives

Plan for Blue Collar Workers,Incentives Plan for White Collar

Workers,Essential of effective incentive plans,Cafeteria Style

10

52

Compensation, Employee Benefits, Retirement benefits

4.

Unit Title:- Wage Fixation & Policy

Introduction to Wage Fixation, Wage Fixation in India,

Minimum Wages Act, Payment of Wages Act ,Equal

Remuneration Act,Wage Board & Pay Commission,Issues in

Wage Determination in India,BonusAct,PF, Gratuity and ESI Act

,Workmen’s Compensation Act

10

Reference Books:

Sr. No. Title of Book Author Topics

1 Personnel Management Edwin Flippo 1,2,3,4

2 Human Resource Management V. S. P. Rao 1,2,3,4

3 Human Resource Management Garry Desslar 1,2,3,4

4 Human Resource Management C. B. Mamoria 1,2,3,4

5 Human Resource Management K. Ashwathappa 1,2,3,4

6 Industrial Laws N. D. Kapoor 4





Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


Course Unitization

Unit Course

Outcomes

No. of Questions in

Mid Term Exam

Brief

Question

Short Notes

No. Title

1 Job Evaluation CO1 10 5

2 Wage & Salary

Administration

CO2 10+10 5

3 Incentives & Benefits CO3 10 5

4 Wage Fixation & Policy CO4 10+10 5


Unit – I

53

Unit

No

I Unit Title Job Evaluation Planned

Hrs.

10

Unit Outcomes


UO1 Understand the importance of job evaluation in HRM. CO1

1) Introduction to Job Evaluation

2) Principles & Procedure of Job Evaluation

3) Methods of Job Evaluation

4) Techniques of Job Evaluation

5) Non – Quantitative Techniques of Job Evaluation

6) Advantages of Job Evaluation

7) Problems of Job Evaluation

8) Online Test

9) Case Study

10) Case Study

Review Questions

Q1 Define Job Evaluation and its principles. CO1

Q2 Explain in detail the process of Job evaluation CO1

Q3 Elaborate the techniques of job evaluation CO1

Q4 Discuss in detail advantages & problems of job evaluation CO1

Unit -II

Unit

No

II Unit Title Wage & Salary Administration Planned

Hrs.

10

Unit Outcomes


UO1 Understand the how to handle activities of wage & salary administration CO2

Lesson schedule


1 Introduction to Wage & Salary Administration

2 Purpose of Compensation

3 Reward

4 Wage Level & Wage Structure

5 Determinants of establishing strategic wage plan

6 Rules of Wage Administration

7 Principles of wage administration

8 Ingredients of good wage plan

9 Executive Compensation

10 Competency based pay, Challenges of Remuneration

Review Questions

Q1 Which are the determinants of establishing strategic wage plan CO2

Q2 Discuss wage level & wage structure CO2

Q3 Briefly explain challenges of remuneration CO2

Unit - III

Unit

No

III Unit Title Incentives & Benefits Planned

Hrs.

10

Unit Outcomes

54


UO1 Understand the different types of incentives & benefits plans CO2

Lesson schedule

Class

No.


1 Introduction to Incentive

2 Determinants of Incentives

3 Incentives Plan for Blue Collar Workers

4 Incentives Plan for White Collar Worker

5 Essential of effective incentive plans

6 Cafeteria Style Compensation

7 Employee Benefits

8 Retirement benefits

9 Case Study

10 Case Study

Review Questions

Q1 Define incentives and its characteristics. CO2

Q2 Explain in detail incentives plans for blue collar workers CO2

Q3 Which are the essentials of effective incentive plans CO2

Q4 Discuss in detail types of benefits CO2

Unit –IV

Unit

No

IV Unit Title Wage Fixation & Policy

Planned

Hrs.

10

Unit Outcomes


UO1 Understand the basics of wage fixation in India CO4

UO1 Aware with legal provisions of laws related to wages. CO4

Lesson schedule


1 Introduction to Wage Fixation

2 Wage Fixation in India

3 Minimum Wages Act

4 Payment of Wages Act

5 Equal Remuneration Act

6 Wage Board & Pay Commission

7 Issues in Wage Determination in India

8 Bonus Act

9 PF, Gratuity and ESI Act

10 Workmen’s Compensation Act

Review Questions

Q1 Briefly explain wage fixation in India CO1

Q2 Which are the Provisions under Payment of Wages Act applicable to

industry?

CO4

Q3 Briefly explain provisions and objectives of Workmen’s Compensation

Act.

CO4

Q4 Discuss in detail Wage Board & Pay Commission. CO4

55


Course Title : Employee Remuneration


Marks

Instructions:




Q. 1 Case Study 20

Mr.Rohan working as a Asst. HR Manager in ABC Pvt. Ltd. He is responsible

to design compensation plan for his company. Prepare a job evaluation

statement to design compensation plan.

Q. 2 A Which are the Provisions under Payment of Wages Act applicable to

industry?

10

B Explain in detail incentives plans for blue collar workers 10

Q. 3 A Which are the determinants of establishing strategic wage plan 10

b Discuss wage level & wage structure 10

Q. 4 a Briefly explain provisions and objectives of Workmen’s Compensation

Act.

10

b Discuss in detail advantages & problems of job evaluation 10


1) Bonus Act

2) Cafeteria Style Compensation

3) Determinants of Incentives

4) Ingredients of good wage plan

5) Executive Compensation

6) Non – Quantitative Techniques of Job Evaluation


Indian Financial System

Course MBA Course Code -

Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Ms. SwathiVijaykumar Date 15/6/2015

56

Prerequisites Students should have the basic knowledge of the financial management and

also the vitality of financial services in the life of organization.

Course Outcomes


CO1 They would be able to understand the entire Indian Financial System with the

detailed knowledge of all the participants of the same.

CO2 Understand the concepts, working, composition and the major functions of

the Financial markets in an economy and become the life long learners.

CO3 Analyze and take hold of the aspects that are related to the capital market

including primary as well as secondary market mechanisms.

CO4 Comprehend the major financial services available for the nurturing of

business life inclusive of the introduction as well as growth.


POs

COs

1 2 3 4 5 6 7 8 9

CO1

CO2

CO3

CO4

Course Contents


Hours

1.

Introduction to Indian Financial System-Over view, Organizational

structure of Indian Financial System Major Components

Financial Institutions-Regulatory, Intermediaries, Non-

Intermediaries, other Institutions RBI, SEBI, IRDA- Objectives,

10

57

Functions

2. Financial Markets- Money Market - Capital Market 10

3.

Capital Market-Gilt-edged Securities Market, Industrial Securities

Market- Primary Market, Secondary Market/stock exchange,

Development Financial Institutions.

10

4. Financial Services- Venture Capital, Merchant Banker Leasing

Credit Rating,-Insurance 10

Reference Books:


1 Financial Institutions and

Markets

L.M.Bhole Himalaya

Publishing House

Unit

1&3

2 Indian Financial System Khan M.Y - Unit 1

3 Management of Financial

Services

Bhalla V.K. Himalaya

Publishing House

Unit 4

4 Financial markets and financial

services

Vasant Desai - Unit 2 &

4










58


Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


Course Unitization

Unit

Course Outcomes


No. Title Brief

Question


1

Introduction to

Indian Financial

System

CO1 10 - -

2 Financial Markets CO2 10 10 20

3 Capital Market CO3 10 10 -

4 Financial Services CO4 10 - -


Unit

No

1 Unit Title Introduction to Indian Financial System Planned

Hrs.

12

Unit Outcomes


UO1 Understand the Indian Financial System covering all the major

participants and their impact.

CO1

Lesson schedule

59

Class

No.


1 Over view of Indian Financial System

2 Organizational structure of Indian Financial System

3 Major Components

4 Financial Institutions-Regulatory ( 2 lectures)

6 Financial Institutions- Intermediaries,

7 Non-Intermediaries, other Institutions

8 RBI- Objectives, Functions

9 SEBI - Objectives, Functions

10 IRDA - Objectives, Functions ( 2 lectures)

Review Questions

Q1 Overview and organizational structure of Indian Financial System CO1

Q2 Explain Major components in financial market CO1

Q3 Elaborate the objectives, Functions of SEBI, RBI & IRDA

Unit

No

2 Unit Title Financial Markets Planned

Hrs.

08

Unit Outcomes


UO1 Understand the working of the financial markets in India and all the

prospects related to it.

CO2

Lesson schedule

Class

No.


1 Money Market (3 lectures)

2 Capital Market (5 lectures)

60

Review Questions

Q1 Differentiate between financial capital and money market. CO2

Q2 Explain the instruments of money market CO2

Q3 Briefly explain legal and procedural of investing in the capital market CO2

Unit

No

3 Unit Title Capital Market Planned

Hrs.

10

Unit Outcomes


UO1 Acquire the basic understanding regarding the capital market working

along with the instruments

CO3

Lesson schedule


1 Gilt-edged Securities Market.

2 Industrial Securities Market

3 Primary Market

4 Secondary Market/stock exchange

5 Development Financial Institutions.

Review Questions

Q1 Explain primary market in deatil CO3

Q2 Explain secondary market CO3

Q3

Short Notes:-

Gilt-edged Securities Market.

Industrial Securities Market

Development Financial Institutions.

CO3

Unit

No

4 Unit Title Financial Services Planned

Hrs.

10

61

Unit Outcomes


UO1 Analyze the major financial services available for organizational

financial support.

CO4

Lesson schedule

Class

No.


1 Venture Capital (2 Lectures)

2 Merchant Banker (2 Lectures)

3 Leasing (2 Lectures)

4 Credit Rating (2 Lectures)

5 Insurance (2 Lectures)

Review Questions

Q1 Explain the concept of Venture Capital CO4

Q2 Explain the major Financial Services CO4

Q3 Briefly explain the Merchant banking. CO4

Q4 Define and explain Credit Rating.


Course Title : Indian Financial System Max.

Marks

Duration 3 Hours 80




1 a Explain in detail pre-nineties and post-nineties overview of Indian

Financial system with its financial markets and financial institutions

20 b

What do you mean by Stock Exchange? Write the functions of Stock

Exchange.

What do you mean by primary market? Explain Public issue, Right

62

issue, and Private Placement with regards to raising of funds from

financial market.

2

a What is Money Market? Explain the sub-components of money

market. 10

b What is meant by Commercial Bank? Explain the primary and

secondary functions of a Commercial Bank. 10

3

a What is meant by Insurance? Explain the importance of Life Insurance

and general insurance of property. 10

b What do you understand by Securities Exchange Board of India?

Write the basic objectives of Securities Exchange Board of India. 10

4 a

What is Reserve Bank of India? Write the important functions of

Reserve Bank of India. 10

b What is Leasing finance? Write the advantages of leasing finance 10

5

Write sort notes on – (Any 4)

20

a Depository in trading

b Commodities market

c Importance of Listing of securities

d Procedure of credit rating

e Non-banking finance companies

f Concept of Book-building


Financial Decision Analysis

Course Financial Decision Analysis Course Code

Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Ms. Preeti A Kulkarni Date 15/6/2015

Prerequisites Student Should have basic knowledge of Financial Management, Capital

Structure Decision, Management of Working capital components, Merger

and takeover.

Course Outcomes


CO1 Understand the importance of Financial Decisions in Business.

63

CO2 Understand how to prepare capital structure of Business.

CO3 Take Dividend decisions for business.

CO4 Understand the emergence of merger and takeover in industry.


POs

Cos

1 2 3 4 5 6 7 8 9

CO1 √ √

CO2 √

CO3 √

CO4 √

Course Contents

Unit No. No. of

Hours

Section I

1.

Capital Structure Decision

Financial Leverage, Operating Leverages and Combined Leverage,

Indifference point, Approaches to appropriate capital structure (NI

Approach, NOI Approach, Traditional Approach and Modigliani

Miller Approach) EBIT-EPS Analysis, Guidelines for planning,

Capital structure policies in practice.

10

2.

Dividend Decision:

A) Dividend Models, Determinants of Dividend Policy Dividend

policy in practice, Purpose of Dividend Payout Ratio, Stability in

Dividend Policy, Dividend as Residual Payment, Legal and

Procedural Aspects of Dividend

10

64

B) Bonus Shares- regulation, reasons, deciding bonus ratio. bonus

shares and stock splits.

3.

Merger and Acquisition and Restructuring: Reasons for merger,

Mechanics of Merger, Cost Benefits of Merger, Terms of Merger,

Takeovers, Joint ventures, Managing and acquisition, Portfolio

Restructuring, Financial Restructuring, Organizational Restructuring.

10

4.

Financial Management in Sick Units- Definition of Industrial

Sickness, Causes of Sickness, Symptoms of sickness, Prediction of

Sickness, Revival of a Sick Units.

10

Reference Books:


1 Financial Management Prasanna Chandra Fifth Edition- 2

2 Financial Management Van Horne, James

C.

Tata McGraw

Hill, New Delhi.

2, 3

3 Financial Management and

Policy

Bhalla V.K. Fifth Edition 1 , 3

4 Financial Management Khan and Jain Seventh Edition 4

5 Financial Management I.M.Pandey 1,3









65



Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks

Q.5 Short notes (any four) 20 mark

Course Unitization

Section

Unit Course

Outcomes

No. of Questions in



1 Capital Structure Decision

CO1 ,CO4

10+10 5

2 Dividend Decision CO2 10 5

3 Merger and Acquisition and

Restructuring CO1 ,CO4

10 5

4 Financial Management in

Sick Units CO1, CO3

10+10 5


Unit

No

1 Unit Title Capital Structure Decision Planned

Hrs.

10

66

Unit Outcomes


UO1 To understand the importance of capital structure in Business. CO1

UO 2 Design capital Structure Strategies for organizations. CO4

Lesson schedule

Class

No.


1 Financial Leverage, Operating Leverage

2 Combined Leverage

3 Indifference point

4 Approaches to appropriate capital structure

5 NI Approach

6 NOI Approach

7 Traditional Approach

8 Modigliani Miller Approach

9 EBIT – EPS Analysis

10 Guidelines for planning, capital structure policies in practice.

Review Questions

Q1 Define Financial Leverage, Operating Leverage. CO1

Q2 Explain Indifference point CO1

Q3 Elaborate the EBIT EPS Analysis CO2

Q4 Discuss in detail Approaches to appropriate capital structure. CO3

Q5 Formulate Guidelines for planning, capital structure policies in

practice CO4

Unit

No

2 Unit Title Dividend Decision Planned

Hrs.

10

67

Unit Outcomes


UO1 Understand the role of Dividend Decision business CO1

UO1 Design Dividend Models for organization CO2

Lesson schedule

Class

No.


1 Dividend Models

2 Determinants of Dividend policy

3 Determinants of Dividend policy

4 Dividend policy in practice

5 Purpose of Dividend Payout Ratio

6 Stability in Dividend Policy Dividend- Residual Payment

7 Legal and Procedural aspects of dividend

8 Practical Problem

9 Practical Problem

10 Practical Problem

Review Questions

Q1 Define Dividend and dividend Payout Ratio CO1

Q2 Which are the Determinants factors of Dividend Policy? CO2

Q3 Briefly explain legal and procedural Aspects of Dividend Policy? CO2

Q4 Practical problem

Q5 Practical problem CO2

Unit

No

3 Unit Title Merger and Acquisition and Restructuring: Planned

Hrs.

10

68

Unit Outcomes


UO1 Understand the importance of Merger and Acquisition in Business. CO1

Lesson schedule

Class

No.


1 Introduction

2 Reasons for merger, Mechanics of Merger

3 Cost Benefits of Merger, terms of merger

4 Takeover

5 Joint venture

6 Managing and acquisition

7 Portfolio Restructuring , financial Restructuring

8 Organizational Restructuring

9 Practical Problem

10 Practical Problem

Review Questions

Q1 Define Merger, Mechanics of Merger. CO1

Q2 Explain Portfolio Restructuring, Financial Restructuring CO1

Q3 Discuss in detail types takeovers CO1

Q4 Practical Problem

Unit 4 Unit Title Financial Management in Sick Units Planned 10

69

No Hrs.

Unit Outcomes


UO1 Understand the role Government in sick Unit CO1

UO2 To know the symptoms of sickness, Revival of a sick Unit CO4

Lesson schedule

Class

No.


1 Introduction

2 Definition of Industrial Sickness

3 Causes of sickness

4 Causes of sickness

5 Symptoms of sickness

6 Prediction of sickness

7 Revival of sickness

8 Revival of sickness

9 Case study

10 Case study

Review Questions

Q1 Define Industrial Sickness. CO1

Q2 Which are the Causes of Sickness CO2

Q3 Briefly explain the Symptoms of Sickness, Prediction of sickness CO2

Q4 What is mean by Revival of a Sick Unit? CO2


70

Course Title : Financial Decision Analysis

Max.

Marks

Duration 3 Hours 80




1 Case Study

20 Practical Problem on Capital Structure / EBIT Analysis

2 a Explain the significance of financial leverage and indifference point? 10

b Explain the factors determining the divined policy? 10

3 a What is mean by cash management? Motives of holding cash. 10

b Define the term merger and benefits of merger. 10

4 a What are the symptoms of industrial sickness? 10

b Explain approaches of capital structure decision. 10

5

Short Notes( Any Four)

20

a Types of merger

b Operating Leverage

c Bonus share

d Causes of sickness

e Financial BEP


Group Exercise: Live Project would be given to the students wherein they have to visit

Organization and study the various functions of Management. They would be asked to

present their study through PPT.

Project Planning And Current Trends In Finance


Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by MrArjunPatil Date 15/6/2015

Prerequisites The students should possess the basic knowledge of how the organization has

to manage the cash flows in organization.

Course Outcomes

71


CO1 To demonstrate uninterrupted foundation for multi-disciplinary principles in

project planning for achieving organizational goals.

CO2 To become life long learners of the skills and competencies necessary to

adapt and manage financial challenges in business.

CO3 To familiarize to modern information system and technological

advancements for making effective management decisions pertaining to

working capital and project management.

CO4 To perform in a manner that reflects their appreciation and understanding of

the value of social responsibility & ethical principles in a professional

environment.


POs

COs

1 2 3 4 5 6 7 8 9

CO1

CO2

CO3

CO4

Course Contents


Hours 40

1.

Unit-I- Project Planning-

Generation and screening of project ideas, Market and Demand

Analysis,

Technical Analysis,

8

72

2.

Unit-II-Financial Estimates and projections- Project Financing Long

Term Financing, Appraisal of Term Loans by Financial Institutions

short Term Snares of Finance, other Sources. 10

3.

Unit-III-Management Cash

a. Motive, for holding Cash, Objective of case Management, Factors

determine the cash needs; Determining cash Need-Cash Budget;

Techniques of Cash

Management Marketable Securities- Treasury Bills, Commercial

papers,

Certificates of deposit Bankers acceptance, Inter- Corporate deposits;

CashManagement Model- Baumol Model Miller-or Model,

Orgler’sModelb. Receivables Management-Objective, Credit polices

Credit Standard &Credit Analysis Credit terms; cash Discount;

Collection Policies.

12

4.

Unit-IV- Inventory Management- Objectives; Benefits of holding

inventory,

Techniques of inventory control-EOQ, stock Levels

10

Reference Books:

Sr.

No.

Title of Book Author Publisher/Edition Topics

1 Implementation and

Review Prasanna Chandra.

Kalyani

Publishers

Unit II

2 Financial

Management P.V.Kulkarni&B.G.Satyaprasad

Himalaya Unit I, III

& IV

3 Indirect Taxes V.S. Datye

Vikas Publication

House

Ltd,UP,India 10th

Edition.

Unit II






73







Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


Course Unitization

Section

Unit Course

Outcomes

No. of Questions in


Brief

Question

Short Notes

1 Project Planning CO1 10 +10 5

2 Financial Estimates and

projections CO2 10 +10 5

3 Management Cash CO3 10+10 5

4 Inventory Management CO4 10 5


74

Unit No I Unit Title Project Planning Planned

Hrs.

8

Unit Outcomes


UO1 To understand different aspects of project planning. CO1

Lesson schedule

Class

No.


1 Generation and screening of project ideas( 3 lectures)

4 Market and Demand Analysis( 2 lectures)

6 Technical Analysis( 3 lectures)

Review Questions

Q1 Explain generation and screening of project ideas. CO1

Q2 What is Market and Demand Analysis? CO 1

Q3 What is technical analysis? CO1

Unit No II Unit Title Financial Estimates and projections Planned

Hrs.

10

Unit Outcomes


UO1 To become aware of financing sources. CO2

Lesson schedule

Class

No.


1 Project Financing Long Term Financing( 3 lectures)

5 Appraisal of Term Loans by Financial Institutions ( 2 lectures)

7 Short Term Shares of Finance (2 lectures)

75

10 other Sources (2 lectures)

Review Questions

Q1 Explain Long Term Financing CO2

Q2 How does appraisal of term loan take place? CO2

Q3 What are the short term shares? CO2

Q4 Which are the other sources of finance? CO2

Unit No III Unit Title Management Cash Planned

Hrs.

12

Unit Outcomes


UO1 To learn different cash management techniques techniques this will help

them to elaborate different elements of cost.

CO3

Lesson schedule

Class

No.


1 Motive, for holding Cash, Objective of case Management, Factors determine

the cash needs

2 Determining cash Need-Cash Budget; Techniques of Cash

3 Management Marketable Securities- Treasury Bills, Commercial papers,

Certificates of deposit Bankers acceptance(2 lectures)

5 Inter- Corporate deposits; Cash

Management Model- Baumol Model Miller-or Model, Orgler’s Model

6 Receivables Management-Objective, Credit polices

7 Credit Standards & Credit Analysis Credit terms; cash Discount; Collection Policies

8 Cash budget(5 lectures)

Review Questions

Q1 Explain management marketable securities CO3

76

Q2 Explain receivable management with its objectives. CO 3

Q3 Explain scope, importance and advantages of cost accounting CO3

Unit No IV Unit Title Inventory Management Planned

Hrs.

10

Unit Outcomes


UO1 To implement different inventory control techniques which help them to

maintain the stock professionally in company .

CO4

Lesson schedule

Class

No.


1 Objectives

2 Benefits of holding inventory

3 Techniques of inventory control-EOQ, stock Levels

4 EOQ Practicals-(4 Lectures)

5 Level of Stocks( 2 Lectures)

Review Questions

Q1 Explain techniques of inventory control. CO4

Q2 What are the benefits of holding inventory? CO4


Course Title : Project Planning And Current Trends In Finance Max.

Marks

Duration 3 Hours 80




1

Ratan Textiles Ltd. is considering the replacement of its existing

machine is which obsolete and unable to meet tnerafiiOty rising

demand for its product. The company is faced with two alternatives :

77

i) to buy Machine A which is similar to the existing machine or

ii) to go in for Machine B which is more expensive and has much

greater capacity.

The cash flows at the present level of operations under the two

alternatives are

as follows :

Cash flows (in lacs of Rs.) at the end of year :

0 1 2 3 4 5

Machine A – -25 - 5 20 14 14

Machine B – - 4 0 10 14 16 17 15

The company.s cost of.capital is 1o%.The finance managertries to

evaluate

the machines by calculating the following :

1) Net present value;

2) Profitability index;

3) Payback period; and

4) Discounted payback period.

At the end of his calculations, however, the finance manager is unable

to make up his mind as to which machine to recommend.

You are required to make these calculation and in the light thereof to

advise

the finance manager about the proposed investment.

Note : Present values of Re 1 at 10% discount rate are as follows : 2o

Year 0 1 2 3 4 5

P.V. 1.00 .91 .83 .75 .68 .62

20

2 a Explain project analysis with respect to market and technical analysis. 10

b What is the role of government in promoting small scale industry? 10

3 a

Mr. satish Narayanan is interested in starting one proiect the details of

the

investment are as follows'

A) lnvestment

Land 5,00,000

Building 10,00,000

Machinery 20,00,00

Misc. Fixed Assets 5'00'000

Total lnvestment40'00'000

Bankisreadyto give finance -

onthebasisofDebtservicecoverageratioandthe finance would be 50% of

total investment interest rate would be 12% pa.The loan is to be repaid

in five annual installments.(Principal + Interest)

B) The depreciation rates on straight line method are as follows

Building 10%,,Machinery 20%, 'Misc' Fixed Assets 10%

C) Cost structure of the product is as follows

Raw Material

Rs. 10.00

Rs. 10.00

TotalRs.20.00

20

78

D) Fixed overheads

a) SellingRs 20,000 pa

b) Administrative Rs' 30'000 P'a'

E.) Total installed capacity 1,00,000 units p.a. and capacity utilization

first year 50%andincreasingtherebyl0%every year 2-60% year 3-70%"

and so on.The SP is Rs40/-perunit'

F) lncome tax rate is 30%

You are required to

a) Prepare profit and ross account of 5 years on the estimates. basis of

projection

b) Arsoshow a schedure of term roan repayment incruding the interest

calculations.

4

a Who is required to get registration under the service tax ?who is liable

to pay service tax and what are the exemptions from the same ? 10

b When an assessess is required to file return under service tax ?what is

the frequency of filling the return ? what are the ingredients of return ? 10

5

Short Note any 4

20

a Define excisable goods

b Financing problems of small scale industry.

c Utility of Debt Service Coverage Ratio

d VAT (sates tax)

e Capital rationing

f Sources of finance


Operations Management Strategies

Course Operations Management Strategies. Course Code

Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Ms. Preeti A Kulkarni Date 15/6/2015

Prerequisites Student Should have basic knowledge of Strategic Management.

Course Outcomes


CO1 Understand the concepts of Michael Porter’s 5force model.

79

CO2 Explain the various terms like value change, Generic Strategies.

CO3 Explain basics of project management.

CO4 Explain product design and product life testing.


POs

COs

1 2 3 4 5 6 7 8 9

CO1 √ √

CO2 √

CO3 √

CO4 √

Course Contents

Unit No. No. of

Hours

Section I

1.

Concept of manufacturing and operations strategy: - Operation

strategies in global economy – Today’s global business conditions –

Formation of operations strategy- capacity planning – formulation &

implementation of manufacturing policies – building competitive

advantage through manufacturing policy-technology management

and competitiveness.

10

2. Design of organizations: - Structure – Human factor in production –

product life testing – product deigning – standardization – principles 10

80

of diversification and implementation.

3.

Product Development: - Salient features – Production Process design

and engineering layout – design of jigs and fixtures – flexible

manufacturing system.

10

4.

Production System and Project Scheduling : Analysis of production

system, planning for project production system,crashing, manpower

planning through PERT, CPM- Utility data and time cost curves -

Direct indirect cost, Optimum cost, resources allocation and leveling

–project program me review – Updated network – Activity based

costing.

10

Reference Books:


1 Operation Management Norman Gaither

Greg Fraizer

Tomson Asia Pvt.

Ltd., Singapore

1

2 Production and Operations

Management

Charry S. N Tata McGraw

Hill, New Delhi.

2

3 Production and Operation

Management

Joshph S. Martin John Wiley and

Sons Pvt.Ltd.,

Singapore

3

4 Operation Management William

Stevenson

Tata McGraw

Hill, New Delhi

4









81



Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


Course Unitization

Unit Course

Outcomes

No. of Questions in


1 Concept of manufacturing

and operations strategy

CO1

10+10

5

2 Design of organization CO2 10 5

3 Product Development CO3 10 5

4 Production System and

Project Scheduling CO4

10+10 5


Unit No 1 Unit Title Concept of manufacturing and operations

strategy :-

Planned

Hrs.

10

Unit Outcomes


UO1 To understand basic concept of strategy CO1

82

UO 2 To understand impact of globalization on operations. CO1

Lesson schedule

Class

No.


1 Introduction

2 Porter’s value chain

3 Porter’s 5 forces model

4 Formation of operations strategy

5 Capacity planning

6 Formulation and implementation of manufacturing

7 Building competitive advantage through manufacturing

8 Technology Management

9 Case study

10 Case study.

Review Questions

Q1 What is the need of using a value chain analysis? CO1

Q2 Explain how operations strategy is formulated? CO1

Q3 Discuss the parameters for selection technology? CO1

Q4 Short Notes :

d) Capacity Planning CO1

e) Technology impact on industry and society CO1

Unit No 2 Unit Title Design of organizations :- Planned

Hrs.

10

Unit Outcomes


83

UO1 Explain impact of human factor on production CO2

UO1 Discuss the methods of testing a product CO2

Lesson schedule

Class

No.


1 Organization Structure

2 Impact of human factors on manufacturing

3 Impact of human factors on services

4 Product life testing

5 Types of testing

6 Product testing methods

7 Standardization

8 Diversification

9 Implementation of diversification

10 Case study

Review Questions

Q1 Which are the various types of product life testing? CO2

Q2 Explain different impacts of human on production CO2

Q3 What are the advantages and disadvantages of diversification? CO2

Q4 Short Notes :

e) Standardization CO2

f) Diversification CO2

Unit

No

3 Unit Title Product Development :- Planned

Hrs.

10

Unit Outcomes

84


UO1 Explain the concept of plant layout and its relation to operation strategy CO3

UO 2 Explain how jigs and fixtures and designed CO3

UO 3 Explain flexible manufacturing system CO3

Lesson schedule

Class

No.


1 Product Features

2 Service Features

3 Production proven design

4 Engineering layout

5 Jigs and fixtures

6 Design of jigs and fixtures

7 FMS concepts

8 Advantages of FMS

9 Disadvantages of FMS

10 Case study

Review Questions

Q1 How product type and plant layout is related? CO3

Q2 Explain the designing of jigs and fixtures.

Q3 Short Notes :

d) FMS CO3

e) Product Features CO3

f) Service Features CO3

85

Unit

No

4 Unit Title Production System and Project Scheduling Planned

Hrs.

10

Unit Outcomes


UO1 Explain the difference between production system and project system CO4

UO2 Understand the various project management tools CO4

Lesson schedule

Class

No.


1 Product vs project

2 Project life cycle

3 Project scheduling

4 CPM

5 PERT

6 Time Cost Curves

7 Resource allocation and leveling

8 Direct and Indirect cost

9 Activity based costing

10 Case study

Review Questions

Q1 Which is project? what is the difference between CPM and PERT? CO4

Q2 Explain project life cycle? mention various costs related project? CO4

Q3 Short Notes :

e) Resource allocation CO4

f) Resource leveling CO4

86

g) Activity Based Costing CO4


Course Title : Max.

Marks

Duration 3 Hours 80




1 a What is an operation strategy? What are the genetic strategies used by

the companies to survive in today’s competitive world?

20 b

Explain in detail Porter’s value chain and its use

2 a What is project Management? Differentiate between CPM and PERT? 10

b How human factor is important in terms of manufacturing? 10

3

a Explain the steps in development of new products 10

b What is product life testing? What are its advantages and

disadvantages? 10

4

a Explain the steps in developing and operations strategy for an

organisation? 10

b What is technology management? Write its impact on the society &

industry? 10

5

Short Notes ( Any Four)

20

a Activity Based Costing

b Jig and Fixture design

c Standardization

d Resource Allocation and leveling

e Project life cycle

f Impact of globalization on Indian manufacturing industry.





Production Planning & Control

87


Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Dr.AbidSalati Date 15/6/2015

Prerequisites Student should have basic knowledge of manufacturing process

Course Outcomes


CO1 Understand the concepts used in PPC

CO2 Explain the various terms like MRP, MPS

CO3 Explain PPC documents, line balancing.

CO4 Explain the role of PPC to maintain inventory in manufacturing organizations


POs

COs

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √

CO3 √

CO4 √

Course Contents


Hours

1.

Production Planning and Control Systems:

Objectives of forecasting, Factors affecting accuracy of forecast,

methods of forecasting, aggregate planning Organizational appraisal,

strategic advantage analysis

10

2.

Resource Requirements Planning:

MRP and CRP, Scheduling process, focused manufacturing,

Scheduling of product focused manufacturing, computerized

scheduling

12

3. Production Planning and Control Activities:

10

88

Routing, Loading, Scheduling, dispatching and PPC documents – Job

shop planning, Line balancing, Planning versus Execution

4.

Application of PPC in inventory:

Materials Requirement PaPlanning, perspective, bill by materials,

master production schedules

08

Reference Books:


1

Manufacturing Planning and

Control

D. Whybark,

William Berry,

Thomas Vollmann

Tata McGraw

Hill,

3rd Ed. 2009.

Unit 1 to

4

2

Fundamentals of materials

management

Garret Leonard J,

Silver Milton

PHI

Publications.

Unit 1 &

4

3 Operations Management Norman Gaither,

Greg Faizer

Thomas Asia

Pvt. Ltd.

Unit 2

4

Operations Management –

Strategy and Analysis

Le J, Krajwewski

and Larry P

Ritzman

Pearson

Education

(Singapore) Pvt./

Ltd..

Unit 3 &

4



1 Mid Test 10 marks








Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


89

Course Unitization

Unit

Course Outcomes


No. Title Brief

Question

Short Notes

1 Production Planning

and Control Systems CO1 10 + 5 10

2

Resource

Requirements

Planning

CO2 10 + 5 10

3

Production Planning

and Control

Activities

CO3 10 + 5 10

4

Application of PPC

in inventory

CO4 10 + 5 10 -


Unit

No

1 Unit Title Production Planning and Control Systems Planned

Hrs.

10

Unit Outcomes


UO1 To understand importance and types of forecasting CO1

UO2 To know concept of aggregate planning CO1

Lesson schedule

Class

No.


1 Introduce to PPC

2 Introduce to Forecasting

3 Objectives of Forecasting

4 Role of Forecasting

5 Factors affecting accuracy of forecast

6 Methods of Forecasting

7 Methods of Forecasting

8 Concept of Aggregate Planning

9 Method of Aggregate Planning

10 Assignment 1

Review Questions

Q1 What is forecasting? What are its various types? CO1

Q2 Explain factors affecting accuracy of forecast CO1

Q3 Discuss concept of aggregate planning CO 1

Q4 Short Notes:

A] Delphi method CO 1

B] Weighted average method of forecasting CO 1

90

Unit

No

2 Unit Title Resource Requirements Planning

Planned

Hrs.

10

Unit Outcomes


UO1 Explain the process of making MPS CO2

UO2 Discuss the MRP and CRP concepts CO2

Lesson schedule

Class

No.


1 Introduction to RRP

2 MPS inputs and outputs

3 Preparation of MPS

4 Independent v/s Dependent Demand

5 MRP

6 CRP

7 Focused manufacturing

8 Computerized manufacturing

9 Assignment

10 Seminar

Review Questions

Q1 Explain the process of preparation of MPS CO 2

Q2 What is focused manufacturing? Give examples of Indian companies

implementing this CO 2

Q3 Short Notes:

A] Focused manufacturing CO 2

B] Computerized manufacturing CO 2

Unit

No

3 Unit Title Production Planning and Control

Activities

Planned

Hrs.

10

Unit Outcomes


UO1 To explain the functions of production planning CO 3

UO2 To explain the functions of production control CO3

Class

No.


1 PPC introduction

2 Functions of PPC

3 Production planning stages

4 Production control stages

5 PPC documents

6 Job shop planning

7 Line balancing

8 Planning v/s execution

9 Seminar

10 Assignment

Review Questions

Q1 Explain the functions of PPC CO3

91

Q2 What is the difference between planning and control CO3

Q3 Short Notes:

A] Line balancing CO3

B] PPC documents CO3

Unit

No

4 Unit Title Application of PPC in inventory

Planned

Hrs.

10

Unit Outcomes


UO1 Explain the role of inventory in manufacturing line CO4

UO2 Explain impact of PPC in managing inventory CO4

Lesson schedule

Class

No.


1 Bill of material

2 Types of BOM

3 Inventory and its types

4 Impact of PPC in managing inventory

5 Problems in PPC

6 Changes in PPC

7 Various manufacturing related software

8 Use of SAP in planning

9 Coordination of all departments in planning

10 Seminar

Review Questions

Q1 What is BOM? Explain its types CO4

Q2 How PPC gets impacted by inventory CO4

Q3 Short Notes:

A] Manufacturing software CO4

B] Costs of inventory CO4


Course Title : PRODUCTION PLANNING AND CONTROL Max.

Marks

Duration 3 Hours 80

Instructions: 1) Question no. 1 and 5 are compulsory,

2) Attempt any two questions from question no. 2 to 4.


1 a Explain production Planning and Control specifying each phase in

short

10

10 b

Explain moving average and weighted average method of forecasting

2 a What is aggregate planning? What are the strategies used in it? 10

b How planning for mass production and shop production differs? 10

92

3 a

What is Capacity Planning? What are the various alternatives of

increasing or decreasing plant capacity? 10

b Explain MPS. What are the inputs and outputs of an MPS? 10

4 a Explain forecasting factors affecting accuracy of forecasting 10

b How production planning and control impacts inventory? 10

5

Short Notes: (Any four)

20

a Line Balancing

b Bill of Material

c Documents in PPC

d Machine Loading

e Product focused manufacturing

f CRP

Assignments: Seminar/Assignments (For internal assessment purpose)

Materials and Inventory Management

Course Material and Inventory Management Course Code -

Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Ms.Preeti A Kulkarni Date 15/6/2015

Prerequisites Student Should have basic knowledge of Financial and inventory

Management.

Course Outcomes


CO1 Understand the concepts used in Inventory Management.

CO2 Explain the various terms like EOQ, ABC analysis , inventory turnover.

CO3 Explain relation between forecasting, production planning and inventory.

CO4 Explain how inventory is managed using technology.


POs

COs

1 2 3 4 5 6 7 8 9

CO1 √ √

CO2 √

CO3 √

CO4 √

Course Contents

93

Unit No. No. of

Hours

Section I

1.

Inventory Management – Inventory Management s– Indian scenario

–

Inventories – Concept – type – Importance – Future of materials

management.

10

2. Inventory Planning – Inventory turn concept, effect of service level,

Integration of sales forecast, computerized inventory management.. 10

3.

Inventory Control – Inventory status – methodology – explosion of

requirements – documentation for Inventory control – Selective

inventory

Control.

10

4.

Production Inventories – Types of inventories – Economic lot size –

Inventory control – analytical techniques – Multiplant integration –

production control problems.

10

Reference Books:


1 Production And Inventory

control handbook

Greene, James 1 to 4

2 Production and Inventory

Control

Mcleavey, Dennis

W&Narsimhan SL

Phi LearbubgPvt.

Ltd.

1 to 4

3 Introduction to Materials

Management

Stephen N.

Chapman, Lloyd

M. Clive,J. R.

Tony Arnold

Pearson

Education

Singapore Pvt.

Ltd

1 to 4











Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

94

b) 20 marks


Course Unitization

Unit Course

Outcomes

No. of Questions in



1 Inventory Management

CO1

10+5 5

2 Inventory Planning CO2 10 +5 5

3 Inventory Control CO3 10 +5 5

4 Production Inventories CO4 10+5 5


Unit No 1 Unit Title Inventory Management Planned

Hrs.

10

Unit Outcomes


UO1 To understand overall Indian Scenario of Indian manufacturing

companies.

CO1

UO 2 To understand impact inventory management in working capital. CO1

Lesson schedule

Class

No.


1 Introduction

2 Need for keeping inventory.

3 Indian scenario about inventory management

4 Types of inventory.

5 Cost associated with inventory.

6 Cost associated with inventory.

7 Importance of material management.

8 JIT

9 Features of MM

10 Case study.

Review Questions

Q1 What is the inventory management? Explain its types CO1

Q2 Discuss how inventory management impacts operations. CO1

Q3 What are the various costs associated with inventory? CO1

Q4 Short Notes :

f) JIT CO1

Unit No 2 Unit Title Inventory Planning Planned

Hrs.

10

95

Unit Outcomes


UO1 Explain the concept of inventory turnover. CO2

UO1 Discuss effect of service level on inventory level. CO2

Lesson schedule

Class

No.


1 Inventory turnover concept.

2 Service level.

3 Impact of service level on inventory.

4 Sales forecast

5 Impact of Sales forecast on inventory.

6 CIM

7 Inventory Measurement cycles

8 EOQ

9 Problem on EOQ

10 Case study

Review Questions

Q1 Which is the inventory turnover? what is the effect of service level on

stocks? CO2

Q2 Explain the concept of sales forecast CO2

Q3 Short Notes :

g) CIM CO2

h) Inventory Measurement Cycles CO2

Unit

No

3 Unit Title Inventory Control Planned

Hrs.

10

Unit Outcomes


UO1 Explain the methods inventory planning. CO3

UO 2 Discuss the documents used in managing inventory. CO3

Lesson schedule

Class

No.


1 Inventory Status

2 Inventory Planning

3 EBQ

4 Explosion of requirement – BOM

5 Documents required for inventory management

6 Inventory control concept

7 Selective inventory control methods

8 ABC analysis

9 ABC analysis

10 Case study

Review Questions

Q1 What is the inventory control? What are the various methods? CO3

96

Q2 What is the use of BOM? Explain various types of BOM. CO3

Q3 Explain documents required for inventory management. CO3

Q4 Short Notes :

g) ABC Analysis CO3

h) EBQ CO3

Unit

No

4 Unit Title Production Inventories Planned

Hrs.

10

Unit Outcomes


UO1 Explain concept of production inventory. CO4

UO2 Solve inventory planning and control problems. CO4

Lesson schedule

Class

No.


1 Types of inventory

2 EOQ

3 Graph of various costs

4 Inventory models

5 VED, HML, FSN analysis

6 Multiple integration

7 EOQ problems

8 EBQ Problems

9 Problems

10 Case study

Review Questions

Q1 Which are different costs of inventory? Explain with graph. CO4

Q2 Explain the basis difference between EOQ and EBQ. CO4

Q3 Short Notes :

h) VED Analysis CO4

i) FSN Analysis CO4


Course Title : Principles and Practice of Management

Duration 3 hrs 80

Marks

Instructions: Q.No 1 & 5 are compulsory

Attempt any two questions from Q.2 to Q.4

Figures to the right indicate full marks

1 a

What id inventory? Give its types. what are the reasons for keeping the

inventory?

10

b What is JIT? What are its challenges for implementation? 10

2 a What is inventory control? Describe various documents required for it. 10

97

b Explain V-E-D and F-S-N analysis of inventory analysis methods. 10

3 a What is BOM? Explain types of BOMs. 10

b How will you implement JIT in hotel industry? 10

4 a Explain the concept of EOQ? Derive the formula for it. 10

b Describe the procedure for ABC Analysis 10

5

a

b

c

d

e

f

Short Notes( Any Four)

Sales Forecasting

Effect of service level on inventory

Computerized inventory management

KANBAN

Impact of inventory on company performance

EBQ

20





Strategic Information System Management

Course Strategic Information System

Management

Course Code

Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Mr.PurushottamPetare Date 15/6/2015

Prerequisites The students should possess the basic knowledge of management information

system and its applications.

Course Outcomes


CO1 To demonstrate uninterrupted foundation for multi-disciplinary principles in

Strategic Information System.

CO2 To understand the challenges of planning strategically for IS/IT today so that

they can be lifelong learners to stand in competitive environment.

CO3 To analyze and learn about Integrated IT Governance Framework –COBIT

for leading the organization for adopting modern technology effectively.

CO4 To critically evaluate the case studies in order to understand social

responsibility and maintain legal environment.


98

POs

COs

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √

CO3

CO4 √

Course Contents

Unit No. Title: Strategic Information System Management No. of

Hours

Section I

1.

Strategic Information System Era, Evolving nature of Strategy and

strategic planning in organization, strategic framework, Strategic use

of IS, classification, Success factors, Organizational IS capability, 10

2.

IS Strategy, Strategy implementation, strategy tools and techniques,

resource based view of strategy, Approaches to information strategy

development, problems, and barriers. The challenges of planning

strategically for IS/IT today, Establishing an IS/IT strategy, process,

scope objectives and expectations, Deliverables from the IS/IT

strategy process

10

Section II

3.

Definition and

Assessment Maturity Model ,Integrated IT Governance Framework –

COBIT, Key governance Roles, Responsibilities and Accountability,

IT Governance Decision Rights, Key IT Resources and Functions to

be managed, Results of Ineffective IT Governance

Management of IT services Types of IS and services, Strategies for

managing IT Infrastructure, outsourcing strategies, guideline for

outsourcing decisions, application service providers

10

4.

Case studies on-IT governance

Production and manufacturing

10

Reference Books:

Sr.

No.

Title of Book Author Publisher/Edition

1 IT Governance Martin Frohlich

and Kart Glasher

Gabler

Publication

99

2

IT Governance : How Top

managers manages IT

decisions right for superior

results

Peter Weill Harward

Business School

Press

3 Strategies for Information

Technology Governance

Wim Van

Grembrgen

Idea Group

Publishing

4 Corporate Information

strategy and Management L M Applegate -------------












Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


Course Unitization

Unit Course

Outcomes

No. of Questions in


Brief

Question

Short Notes

1 Strategic Information

System CO1 10 +10 5

100

2 IS Strategy CO2 10 +10 -

3 IT Governence Theory CO3 10 5

4

Case studies on-IT

governance

Productionand

manufacturing

CO4 20


Unit No I Unit Title Evolving Role of IS in organization Planned

Hrs.

10

Unit Outcomes


UO1 To understand the different multidisciplinary principals for strategic

information system.

CO1

Lesson schedule

Class

No.


1 Strategic Information System Era

2 Evolving nature of Strategy and strategic planning in organization( 2 lectures)

4 Strategic framework ( 2 lectures)

6 Strategic use of IS

7 Classification( 2 lectures)

9 Success factors

10 Organizational IS capability

Review Questions

101

Q1 Explain strategic information system era. CO1

Q2 Explain the nature of Strategy and strategic planning in organization CO 1

Q3 How to formulate a strategic framework? CO1

Q4 What is organizational IS capability? CO 1

Q5

Short notes:-

1.Success factors of IS

2.Strategic Use of IS

3.Classification

CO 1

Unit No II Unit Title Overview and Developing an IS Strategy Planned

Hrs.

10

Unit Outcomes


UO1 To become life-long learners of developing an IS strategy. CO2

Lesson schedule

Class

No.


1 IS Strategy

2 Strategy implementation

3 Strategy tools and techniques, resource

based view of strategy

4 Approaches to information strategy development

5 The challenges of planning strategically for IS/IT today

6 Establishing an IS/IT strategy.(2 lectures)

8 Process, scope objectives and expectations(2 lectures)

10 Deliverables from the IS/IT strategy process

Review Questions

102

Q1 Explain strategy tools and techniques. CO2

Q2 What is Process, scope objectives and expectations of IS? CO2

Q3 How to establish an IS/IT strategy? CO2

Q4 What are the challenges of planning strategically for IS/IT today? CO2

Unit No III Unit Title IT Governance Planned

Hrs.

10

Unit Outcomes


UO1 To learn use of IT governance and its implementation. CO2

Lesson schedule

Class

No.


1 Definition and Purpose of IT Governance

2 IT Governance Assessment Maturity Model

3 Integrated IT Governance Framework-,–COBIT

4 Key governance Roles

5 Responsibilities and Accountability

6 IT Governance Decision Rights, Key IT

7 Resources and Functions to be managed, Results of Ineffective IT Governance

8 Management of IT services Types of IS and services

9 Strategies for managing IT Infrastructure

10 Outsourcing strategies, guideline for outsourcing decisions,application service providers.

Review Questions

Q1 Define IT governance and its purpose. CO3

Q2 Explain Integrated IT Governance Framework –COBIT CO 3

103

Q3 Which are the key IT resources and Functions to be managed CO3

Q4

Which are the Types of IS and services, also explain Strategies for

managing IT

Infrastructure

CO 3

Q5 What are the guide lines for outsourcing decisions? CO 3

Unit No IV Unit Title Case studies on-IT governance Planned

Hrs.

10

Unit Outcomes


UO1 To learn how to take decisions for maintaining legal and social environment. CO4

Lesson schedule

Class

No.


1 Production and manufacturing( 10 lectures)

Review Questions


Course Title : Strategic Information System Management (System Paper-I)

Duration 3 hours 80 Marks

Instructions:

Q. No. 1 and Q. No. 5 are compulsory

Attempt any two from Question No 2, 3 and 4

Section-I

Marks

1 Hindustan Sugar & Refineries Pvt. Ltd., is one of the leading sugar

manufacturer in India started their business before independence in

Uttarpradesh having corporate office in Delhi. At present Hindustan

sugarhave 20 sugar units in IIP, Maharashtra and Tamilnadu. All units

are operatedthrough in-house ERP system. The required IT

infrastructure is maintained bylocal hardware companieS who are

service providers, Many time differentbusiness activities are suffered

20

104

due to improper IT assets maintenance by vendor.

Assignment:

a) Discuss need of IT Governance and areas of IT Governance.

b) Suggest IT Governance framework for Hindustan Sugar and

Refineries IP\.t" Ltd. (OR)

a) Discuss the significance and role of top management in

implementation of IT strategy.

b) Discuss need and significance of IT Governance framework for

bank having CBS implementation.

20

2 What is IT Strategy? Explain the process of developing IT strategy 20

3 Discuss the integrated IT Governance framework with its significance. 20

4 What is Outsourcing? Discuss various risk associated with IT services

outsourcing.

20

5 Write short note on (Any Four):

a) SWOT.

b) Issues in IT strategY.

c) IT strategy ImPlementation.

d) Types of information sYstem.

e) IT Governance.

20


Information System Audit and Security


Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Ms.MugdhaMukund Joshi Date 15/6/2015

Prerequisites The students should possess the basic knowledge of information and also

should be well versed the basic concepts of audit and security.

Course Outcomes


CO1 To understand and analyze the basic knowledge of information system audit

so that it can help to achieve the organizational goal smoothly.

105

CO2 Students will demonstrate and able to work in enterprise using different

strategies of securities.

CO3 To understand and become lifelong learners in the field of IT which will help

for further decision making.


Pos

COs

1 2 3 4 5 6 7 8 9

CO1

CO2

CO3

Course Contents


Hours

1.

Unit I : IS Security

History & evolution of IS Security, Introduction to security, need for

securityand control, Information system Assets, risk to information,

system data andresources, definition of information security.

Computer crimes and virusInternal control, types of security Physical

security, Threats to security, physical

access, fire and theft protection, environmental hazards, logical

security:Threats to security, access control- identification,

authentication, authorization,password control and management

access control software.

8

2.

Unit II Data Security

• Data Security : Threats to security, data access control, Back-up and

Recovery strategies, data input/output control, data encryption.

Telecommunication Security: Physical security, logical access

security,dials in access security, network management control,

Authenticationprotocols, Internet/intranet Security.

• Computer configuration and operation security/ software security,

startup /shut down procedures, back up and recovery strategies,

personalsecurity, protection from people, protection of employees.

8

106

3.

Unit III: Security Policy

Security policy- Administrative & technical, Security policy

framework & infrastructure, introduction to Security policies ISO

standards and Practices. Domain related Security studies

5

4.

Unit IV: IS Audit and Control

• Information System: Overview of information System Auditing,

Need of audit of computers effects of computers on auditing,

conducting an

information system audit, types of audit, audit procedure, audit risks,

Overview of steps in a audit.

• Information System Control:

Information System Control: framework of management

control,introduction, top management control, evaluating the

planning,organizing, leading and controlling function, Basic concept

of system development, management controls, programming

management controls,operation management controls.

8

Remaining Hours will be utilized for practical, seminars and guest lectures.

Reference Books:

Sr.

No.


1 EDP Auditing Ron Weber Unit IV

2

PC & LAN Security Stephen Cobb New Age

International

Publisher, 1st

Edition 2003.

Unit II

3

Enterprise Security -

Protecting Information

Assets

Michel E.

Kabey

Unit I

4

Enterprise Disaster

Recovery Planning

Miora

McGraw-Hill

Education (India)

Pvt Limited, 2009.

4th Edition.

Unit I & IV

5 Computer Security Summies All Units

107

6 Internet Security Derek, Alkin Unit I












Q.2 a)

b) 20 marks

Q.3 a)

b) 20 marks

Q.4 a)

b) 20 marks


Course Unitization

Section

Unit Course

Outcomes

No. of Questions in


Brief

Question

Short Notes

1 IS Security CO1,CO2 10 5

108

2 Data Security CO2,CO3 10 +10 5

3 Security Policy CO1 10 5

4 IS Audit and Control CO1 10+10 5


Unit No I Unit Title IS Security Planned

Hrs.

8

Unit Outcomes


UO1 To understand and analyze the basic knowledge of physical and logical

security.

CO1

UO2 Students will get familiar with threats of security and also identify control

measures to protect system.

CO2

Lesson schedule

Class

No.


1 History & evolution of IS Security

2 Introduction to security, need for security and control

3 Information system Assets, risk to information, system data and

resources, definition of information security.

4 Computer crimes and virus Internal control

5 Types of security Physical security, Threats to security, physical

access, fire and theft protection, environmental hazards

6 Logical security:Threats to security, access control- identification, authentication,

authorization

7 Password control and management access control software.

8 Assignment No-1

Review Questions

109

Q1 What is physical security? Explain its importance in detail. CO1

Q2 Explain the control measures to protect system from virus. CO 1

Q3 What is logical security? Explain its importance in detail. CO2

Q4 Explain the need of security in detail. CO 1

Q5 What is information system security? CO 1

Q6 Explain various threats of security. CO 2

Unit No II Unit Title Data Security Planned

Hrs.

8

Unit Outcomes


UO1 To gain knowledge of different strategies like tele communication security. CO2

UO2 To understand recovery and back up process for further decision making. CO3

Lesson schedule

Class

No.


1 Data Security : Threats to security, data access control, Back-up and

recovery strategies, data input/output control, data encryption.

2 Telecommunication Security: Physical security,

3 Logical access security, dials in access security, network management control

4 Authentication protocols, Internet/intranet Security

5 Computer configuration and operation security/ software security

6 Start up /shut down procedures, back up and recovery strategies

7 Personal security, protection from people, protection of employees.

8 Assignment No-2

Review Questions

Q1 Explain Internet, Intranet and Extranet security in detail. CO2

110

Q2 Discuss various security threats in detail. CO2

Q3 Explain telecommunication security in detail CO2

Q4 Explain personal security in detail. CO3

Unit No III Unit Title Security Policy Planned

Hrs.

5

Unit Outcomes


UO1 To understand and analyze the basic knowledge of information system audit


CO1

Lesson schedule

Class

No.


1 Security policy- Administrative & technical

2 Security policy framework & infrastructure

3 Introduction to Security policies ISO standards and Practices.

4 Domain related Security studies.

5 Assignment No-3

Review Questions

Q1 What is security policy? CO1

Q2 Explain the framework of security policy CO 1

Q3 Suggest information security policy for organisation CO1

Unit No IV Unit Title IS Audit and Control Planned

Hrs.

8

Unit Outcomes


UO1 To understand and analyze the basic knowledge of information system audit


CO1

111

Lesson schedule

Class

No.


1 Information System: Overview of information System Auditing, Need of

audit of computers.

2 Effects of computers on auditing, conducting an iinformation system audit

3 Types of audit, audit procedure, audit risks, Overview of steps in a audit

4

Information System Control: framework of management control,

introduction, top management control, evaluating the planning,

organizing, leading and controlling function

5 Basic concept of system development

6 management controls, programming management controls,

operation management controls.

7 Backup recovery of information system , design of security system.

8 Assignment No-4

Review Questions

Q1 What is system audit? Explain various steps involved in IS audit. CO1

Q2 Discuss need of audit of information system CO1

Q3 Explain the procedure of information system audit in detail. CO1

Q4 Discuss the framework of management work. CO1

Q5 Explain types of information system audit CO1

Q6 What is audit risk? CO1

Q7 What is management control? CO1

Q8 Explain the concept of system development CO1


Course Title : Information System Audit and Security

112

Duration 3 hours 80 Marks

Instructions:



1

The State Bank is leading financial organization providing

financialservices all over India through 12600 branches, 25 regional

offices. At present outsourced core banking software solution is used for

providing e-banking facilities to customers' At present authentication

system, remote backup system is used for security purpose. From last one

year 350 cases of misuse of smart card, 240 cases of malpractices in fund

transfer are reported. To overcome above problems top level management

wants to redesign security policy for bank.

Assignments:

1) Based on above information, discuss security threats and control

measures for e-banking services.

2) Outline security policy

20

2

a Define lnformation System Audit State and explain different phases in

information system audit. 10

b What is system security ? Explain differenttypes of security threats and

control measures related to iS assets. 10

3 a

Explain internet,intranet and extranet in detail

10

b Explain the control measures to protect system from viruses. 10

Explain briefly the different components of physical security. 10

b What is logical security and its importance? 10

5

Short Notes(Any 4 out of 6)

20

a Firewall

b Computer Crimes

c Backup and recovery strategy

d Data security

113

e Security threats


Software Project Management

Course Software Project Management Course Code

Examination

Scheme


Exam

Total

Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Mr.PurushottamPetare Date 15/6/52015

Prerequisites To students should have the fundamental knowledge of what are the basics of

software’s.

Course Outcomes

CO1 To analyze the multidisciplinary areas in Software & Software Engineering.

CO2 To understand the concept of project management so that they can become

life long learners.

CO3 To identify and rectify the software cost estimation which helps for strategic

decision making.

CO4 Students will able to learn Case Studies on- Project organization, Identifying

standards, Identifying risk Project Management tools & estimation

techniques etc. which help them for implementing professional environment.


POs

COs

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √

CO3 √

CO4 √

Course Contents

Unit No. Title:Software Project Management No. of

Hours

Section I

114

1. Introduction to Software, Software Engineering, system Software

development life cycle Project management overview, project

communication and documentation, Planning of Software Project

introduction problem definitions and developments strategy planning

project organizational structure software metrics.

System: Definition of system, business system, analyst and his role,

characteristics of system analyst, System analysis Method- Initial

investigation, feasibility study, cost benefit analysis, requirement

analysis, and detailed analysis. System Analysis tools and

Techniques – DFD, data dictionary, Decision tree, decision table, E-

R Diagram

10

2. Project Management: Characteristics of project management. project

plan and review project manager, tools CPM, PERT Gant Chart MS-

Project, Risk analysis and reduction, software project scheduling

software acquisition

10

Section II

3. Software Cost Estimation: Introduction, software cost factors,

software cost estimation Techniques, COCOMO FPA,NPA& ROI.

Estimation of software maintenance cost, feedback control and

feedback at various levels.

10

4. Introduction to SCM Change Management-Plan, Process, Version

Management, Defect Management, Release Management Process,

SCM Tools Software Quality Factors, Software quality metrics

Quality Assurance activities.

Case Studies on- Project organization, Identifying standards,

Identifying risk Project Management tools & estimation techniques

etc.

10

Reference Books:

Sr.

No.

Title of Book Author Publisher/Edition

1 Software Engineering

Project Management-.

Thayer R.H (IEEE, CS Press)

2 Principles of Software

Engineering Management

Glib T Wesley

3 Software Project

Management

- Edwin

Bennatan

---------

4 Software Engineering - Roger S.

Pressman

----------



115






Course Unitization

Unit Course

Outcomes

No. of Questions in


1 Introduction to Software, CO1 10 +10 5

2 Project Management: CO2 10 +10 5

3 Software Cost Estimation:. CO3 10 5

4 Introduction to SCM CO4 10 5


Unit No I Unit Title Concepts of Software Project Management Planned

Hrs.

10

Unit Outcomes


UO1 To understand different concepts of software engineering. CO1

Lesson schedule

Class

No.


1 Introduction to Software, Software Engineering, system Software

development life cycle

2 Project management overview, project

communication and documentation,

3 Planning of Software Project

introduction problem definitions and developments strategy planning

116

4 Project organizational structure software metrics

5 System: Definition of system, business system, analyst and his role,

6 characteristics of system analyst, System analysis Method- Initial

investigation, feasibility study

7 System Analysis tools and Techniques –

DFD, data dictionary, Decision tree, decision table, E-R Diagram

8 Planning of: defining the problems

9 Developing solution, strategy, planning the process (Phased model, milestone,

documents etc.)Planning, organizational structure

10 planning for configuration management and independent verification, planning phase

dependent tools techniques, project scheduling, measurement

Review Questions

Q1 Explain the concept of software engineering in detail. CO1

Q2 Explain System Analysis tools and Techniques. CO 1

Q3 Explain planning phase dependent tools techniques CO1

Unit No II Unit Title Project Management Planned

Hrs.

10

Unit Outcomes


UO1 To understand the basics of project management. CO2

Lesson schedule

Class

No.


1 Project Management

2 Characteristics of project management( 2 lectures)

4 Tools CPM, PERT Gant Chart MS Project( 3 lectures)

8 Risk analysis and reduction

9 Software project scheduling

117

10 Software acquisition

Review Questions

Q1 Explain project management with its characteristics. CO2

Q2 Explain tools like CPM,PERT & Gant chart CO2

Q3 Explain software project scheduling software acquisition. CO2

Unit No III Unit Title Cost Estimation Planned

Hrs.

10

Unit Outcomes


UO1 To learn different cost estimation techniques this will help them to elaborate

different elements of cost.

CO3

Lesson schedule

Class

No.


1 Software Cost Estimation

2 Introduction, software cost factors( 2 lectures)

4 Software cost estimation Techniques( 3 lectures)

7 COCOMO FPA,NPA & ROI.( 2 lectures)

9 Estimation of software maintenance cost

10 Feedback control and feedback at various levels.

Review Questions

Q1 Which are the different cost estimation Techniques? CO2

Q2 Expail software cost estimation in detail. CO 2

Unit No IV Unit Title System Implementation Planned

Hrs.

10

118

Unit Outcomes


UO1 To learn how to take decisions while implementing sytem. CO4

Lesson schedule

Class

No.


1 Introduction to SCM Change Management

2 SCM Change Management-Plan, Process

3 Version Management & Defect Management

4 Software Quality Factors, Software quality metrics

5 Release Management Process,

6 SCM Tools Quality Assurance activities.

7 Case Studies on- Project organization, Identifying standards, Identifying risk

Project Management tools & estimation techniques etc.( 3 lectures)


Course Title : Software Project Management

Duration 3 hours Max.

Marks 80

Instructions:



1 TheHCL Ltd. Company has got overseas project in the field of

communication technology. The project is undertaken for the n the

countrywide communication technology with high performance of

data transmission. The project should consist the data security and

storage rnanagement features. As a technical manager your are require

to prepare the following.

1.Technicalspecification.

2. Estimationofprojectmanagement.

3. To suggest the various security measures.

20

119

OR

A) what is DFD? List and explain the rule of drawing DFD.

B)Draw the ERD and Decision tree for the online admission system.

20

2 a Define the system? Give the characteristics of system 10

b Discuss the steps of system development life cylce. 10

3 a What is project estimation? Give the need of project estimation 10

b List and explain the characteristic of project management 10

4 a What is risk Analysis? Explain the various types of risk,in SPM. 20

5 Write short note,anyFour.

a) SQA

b) Output design

c) CMM

d)Cost estimation

e) Database design

20


Agriculture Business Management

Course Agriculture Business Management Course Code

Examination

Scheme


Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Mr.Sagar C. Janrao Date 15/6/2015

Prerequisites Students should know about Agri Business Management as it is one of the

important parts of Indian Economy.

Course Outcomes


CO1 Students will be able to know about the nature of Agri business management.

CO2 Students will be aware of basic principles of Agri business management.

CO3 Students will know about the ever emerging Agro processing industries in India.

120

CO4 Students will easily know about the recent trends in Agri Business Management.


POs

COs

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √ √

CO3 √ √

CO4 √ √

Course Contents

Unit No. Title:- Agriculture Business Management No. of

Hours:- 40

1. Unit Title: - Introduction Agri Business

Nature and scope of Agri business, Importance of Agri Business

Management, Difference between Farm and Non Farm sectors,

Demand for Agri Products and its determining factors, supply of

Agri products and its determinants.

10

2 Unit Title:- Basic Principles of Agri Business Management

The value CACP quality & price – cost of production- fixed and

variable costs- Gross margins- comparative advantage-

supplementary enterprises- Laws of returns- measurement of

agricultural cost A,B,C methods.

10

3. Unit Title:- Agro Processing Industries in India

Management and processing of Sugar industry- Dairy processing –

cotton textiles – Oil Seeds processing- Sericulture, Horticulture,

and floriculture processing – medicinal plants. Problems and

10

121

prospects of Agro-processing industries in India

4. Unit Title:- Recent Trends in Agri Business Management

ITC e-choupal, contract farming, precision farming, and logistics in

Agri products in India

Reference Books:

1) M.Upton& B.O. Anlloio - “farming As a Business” Oxford university

press. New York

2) ‘S.S. Achary’ N.L. Agarwal “Agricultural Marketing in India.

3) ‘S.K. Misra’ V.K. Puri “Indian Economy “

Himalaya publishing House Mumbai.

4) ‘Bhave S.W.’ “Agri-Business management in India” S.W.

Bhave, Pune-4

5) ‘SmitaDiwase’ “Agri-Business Management”

Everest Publishing House Pune-4

6) ‘C.B. Mamoria’ “Problems of Agriculture in India.

Himalaya publishing House Mumbai, Delhi.

7) ‘ThoratsSirohis’ “State of Indian farmer” A millennium study

Rural Infrastructure Academic Foundation, New

Delhi.

8) ‘Brodway Ac and’ A..A. Brodway Text book of Agribusiness Management

9) ‘Meena R.K. & J.S. Yadav’ “Horticulture marketing & Post harvest

management” Pointer publications Jaypur- 2001

10) ‘R.N.Soni’ “Leading issues in Agricultural Economics”

11) ‘Sadhu & Singh’ “Fundamentals of agricultural Economics”



122






Course Unitization

Section

Unit Course

Outcomes

No. of Questions in

Mid Term Exam

I

Brief

Question

Short Notes

No. Title

1 Introduction Agri Business CO1,

CO2

10+10 5

2 Basic Principles of Agri

Business Management

CO1,

CO2

10+10 5

3 Agro Processing Industries in

India

CO3 10 5

4 Recent Trends in Agri

Business Management

CO4 10 5


Unit – I

Unit

No

I Unit Title Introduction Agri Business Planned

Hrs.

10

Unit Outcomes


UO1 Understand about the nature of Agri business management. CO1

123

UO2 Understand the difference between Farm and Non Farm Sectors.. CO2

Lesson schedule

Class

No.


1 Nature and Scope( 2 lectures)

2 Importance of Agri Business Management( 3 lectures)

3 Demand of Agri Products( 2 lectures)

4 Supply of Agri products( 3 lectures)

Review Questions

Q1 Explain the Nature and scope of Agri business Management CO1

Q2 Explain the Supply of Agri Products CO1

Unit –II

Unit

No

II Unit Title Basic Principles of Agri Business

Management

Planned

Hrs.

10

Unit Outcomes


UO1 Understand the basic principles of Agri Business Management CO2

UO2 Understand the cost analysis of Agri Business.. CO2

Lesson schedule


1 CACP quality and price- cost of Production Fixed and variable cost( 3 lectures)

2 Supplementary enterprises( 2 lectures)

3 Laws of return- measurement of agriculture cost( 2 lectures)

4 A, B, C, methods( 2 lectures)

Review Questions

124

Q1 What are the basic principles of agri-business management? CO2

Q2 Explain the laws of returns in agriculture CO2

Unit – III

Unit

No

III Unit Title Agro Processing Industries in India Planned

Hrs.

10

Unit Outcomes


UO1 Understand the importance of Agro Processing Industries and its Global

Market.

CO3

Lesson schedule

Class

No.


1 Management and processing of Sugar industry- Dairy processing –cotton textiles –

Oil Seeds processing- Sericulture, Horticulture, and floriculture processing –

medicinal plants. Problems and prospects of Agro-processing industries.(5

lectures)

2 Group Exercise & Case Study(5 lectures)

Review Questions

Q1 State the importance of agro-processing industries in India CO3

Q2 Explain the problems of Sugar Industries in India. CO3

Unit –IV

Unit

No

IV Unit Title Recent Trends in Agri Business

Management

Planned

Hrs.

10

Unit Outcomes


UO1 Understand recent trends in Agriculture practices CO4

UO1 Will be able to understand the supply chain and logistics of Agri

products in India.

CO4

125

Lesson schedule


1) ITC e-choupal, contract farming, precision farming, and logistics in agri products in

India. ( 10 lectures)

Review Questions

Q1 Explain ITC- e choupal CO4

Q2 Explain Logistics of Agri Products. CO4


Course Title : Agriculture Business Management


Marks

Instructions:

80

1) Q. No. 1 and Q. No. 5 is compulsory.



Q. 1 Case Study 20

Agriculture is the main occupation of developing economy like India, so

thatoverall development of Indian economy depends on the progress of this

particular sector. Since 1951, Government of India has made several efforts for

the development of agriculture. But Indian agriculture has not improveddue to

the professionalization and business motive. The policy of globalization and

privatization arises various challenges before farmers in India.

Agricultureshould be developed in a country as a business, so that we have

considered theproper planning and management of it.

Justify your answer with the followingquestions.

a) Explain the nature and scope of agri-business.

b) State the steps to be undertaken for overcoming the challenges before

126

Indian agriculture.

Q. 2 A What are the basic principles of agri-business management? 10

B Explain the laws of returns in agriculture 10

Q. 3 A State the importance of agro-processing industries in India. 10

B What are the problems of sugar industry in India? 10

Q. 4 A Elaborate the importance of seeds and fertilizers in farm development 10

B Give an outline of Agricultural Management Act 2007 . 10


a) Farm and non-farm sector.

b) ABC cost structure.

c) Need of dairy processing.

d) Advantages of sericulture.

e) Benefits of farm machinery.

f) Medicinal plan


Case Study: OR Seminar on: OR Group Exercise:

Agricultural Marketing


Examination

Scheme


Max. Marks 100 20 80 100

Contact

Hours/ week

4 - - 40

Prepared by Sagar C. Janrao Date 15/6/2015

127

Prerequisites Students should know about Agricultural Market, Its function and System.

Course Outcomes


CO1 Students will be able to know about the nature of Agri business management and its

Marketing.

CO2 Students will be aware of basic principles of Marketing inAgri business management.

CO3 Students will know about the system of Rural Marketing..

CO4 Students will know about pricing and promotion of Agricultural Commodities..


Pos

Cos

1 2 3 4 5 6 7 8 9

CO1 √

CO2 √ √

CO3 √ √

CO4 √ √

Course Contents

Unit No. Title:- Agricultural Marketing No. of

Hours:- 40

1.

Unit Title:- Agricultural Marketing

1) Meaning and scope

10

128

2) Market structure, factors influencing marketable surplus.

3) Estimation of marketable and marketed surplus.

4) New trends in agricultural marketing:

APEDA,NAFED,MARKFED

5) Characteristics of a good marketing system

6) Marketing Information system.

2.

Unit Title:- Marketing Functions

1) Meaning and Classification

2) Grading and Standardisation

3) Storage and Warehousing

4) Packaging and Transportation

5) AGMARK

6) Processing and Value addition

7) Future and Forward Trading

10

3.

Unit Title:- Marketing System

1) Rural Marketing – Types

2) Marketing of farm inputs- Chemical fertilizers, seeds,

pesticides, farm machinery.

3) Marketing Channels

4) Marketing institutions – Public sector, Private sector &

Cooperative sector

10

4.

Unit Title:- Pricing of Agricultural Commodities

1) Pricing decisions- factors influencing pricing decisions

2) Administered prices

3) Role of commission for agriculture costs and prices (CACP)

4) Statutory price control and rationing

10

129

5) Promotion of agricultural products.

Reference Books:

Sr.

No.


1 Agricultural Marketing in

India

S.S. Acharya&

N.L. Agarwal

Oxford

All Units

2 Agriculture Marketing and

Price polices

Kahlon A.S.

and M.V.

George

Allied publishers

private limited

All Units

3 Marketing of Agricultural

Inputs,

Jain,

ManoharLal

Himalaya

Pulsing

Company

All Units

4 Problems of Agriculture in

India

C.B. Memoria Himalaya

Publishing

House

All Units








Course Unitization

Unit Course

Outcomes

No. of Questions in

Mid Term Exam

Brief

Question

Short Notes

No. Title

130

1 Agricultural Marketing CO1,

CO2

10+10 5

2 Marketing Functions CO1,

CO2

10+10 5

3 Marketing System CO3 10 5

4 Pricing of Agricultural

Commodities

CO4 10 5


Unit – I

Unit

No

I Unit Title Agricultural Marketing Planned

Hrs.

10

Unit Outcomes


UO1 Understand about the nature of Marketing in Agri business management. CO1

UO2 Understand the difference between Urban Marketing and Rural

Marketing.

CO2

Lesson schedule

Class

No.


1) Meaning and scope

2) Market structure, factors influencing marketable surplus.

3) Estimation of marketable and marketed surplus.

4) New trends in agricultural marketing: APEDA,NAFED,MARKFED

5) Characteristics of a good marketing system

6) Marketing Information system.

Review Questions

131

Q1 Explain Marketing Information System for Agriculture Marketing CO1

Q2 Explain Characteristics of Good Marketing System CO1

Q3 Explain APEDA CO2

Unit –II

Unit

No

II Unit Title Marketing Functions Planned

Hrs.

10

Unit Outcomes


UO1 Understand the basic principles of Marketing and its functions. CO2

UO2 Understand the Trading of Agriculture Products CO2

Lesson schedule


1) Meaning and Classification

2) Grading and Standardisation

3) Storage and Warehousing

4) Packaging and Transportation

5) AGMARK

6) Processing and Value addition

7) Future and Forward Trading

Review Questions

Q1 What is the meaning classification of Marketing Function CO2

Q2 Explain GIS and AGMARK CO2

Q3 .Explain future and forward trading system. CO2

Unit – III

Unit III Unit Title Marketing System Planned 10

132

No Hrs.

Unit Outcomes


UO1 Understand the importance of Rural Market in comparison to The Urban

and International Market.

CO3

Lesson schedule

Class

No.


1 Rural Marketing – Types

2 Marketing of farm inputs- Chemical fertilizers, seeds, pesticides, farm machinery

3 Marketing Channels

4 Marketing institutions – Public sector, Private sector & Cooperative sector

5 Group Exercise &Case Study( 5 lectures)

Review Questions

Q1 Explain the types of Rural Marketing System CO3

Q2 What are Marketing Channels? CO3

Unit –IV

Unit

No

IV Unit Title Pricing of Agricultural Commodities Planned

Hrs.

10

Unit Outcomes


UO1 Understand pricing policies of Agriculture commodities. CO4

UO1 Will be able to understand the prices and promotion mix of any Agri

business and its allied components

CO4

Lesson schedule


133

1 Pricing decisions- factors influencing pricing decisions.( 2 lectures)

2 Administered prices.( 2 lectures)

3 Role of commission for agriculture costs and prices (CACP) .( 2 lectures)

4 Statutory price control and rationing.( 2 lectures)

5 Promotion of agricultural products.( 2 lectures)

Review Questions

Q1 Explain pricing decision of Agriculture Products. CO4

Q2 Explain the Role of CACP CO4

Q3 Explain Statutory price Control and rationing CO4


Course Title : Agricultural Marketing


Marks

Instructions:

80

1) Q. No. 1 and Q. No. 5 is compulsory.



Q. 1 Case Study 20

AvinashPatil was a second year M.B.A. student. He got a tough assignment

from his mentor to participate in a conference of farmers. The theme of the

conference was lssues and options in rural marketing. Avinash had to prepare a

presentation for the conference. Avinash's father was a rice producer. He

helped Avinash for making a list of arguments against farmer advertising. Next

134

day Avinash met Manager of Gokul dairy and asked why Gokul Dairy

sponsors advertising heavily. The manager said he thought milk advertising is

successful story. He could not give any facts or figures for his success story.

Avinash discussed the issue with retail shop owner Sharma. Sharma said

advertisement is need of the time as it creates brand image. Avinash was

confused about advertisement of agricultural produce.

Questions:

1) Under what conditions shourd farmers advertise their products ?

2) What are objectives of promotional advertisements ?

3) How farmers should know the benefits of such promotions cover the cost ?

4) Should lndian farmers concentrate on production only.

Q. 2 A .Define marketing and marketable surplus. 10

B What is market structure? How agricultural marketing is related to

economic development?

10

Q. 3 A What are the functions of Commission for Agriculture Costs and Prices? 10

B Explain the importance of minimum support prices. 10

Q. 4 A What are different types of agricultural inputs and their needs? 10

B Explain the marketing strategy for fertilizers. 10


1) Grading and standardization

2) Administered Prices

3) Marketing information system

4) Forward trading

5) Role of packaging

6) Promotion of Agricultural products
