1
Shivaji University, Kolhapur.
M.B.A Scheme of Teaching & Examination
Semester –III
Sr. No Subject
Weekly
Theory Internal
Unit Exam
Marks
Total
Marks
1
Corporate Planning &
Strategic
Management
4 20 80 100
2 Business Ethics 4 20 80 100
3 Elective I- Paper-I 4 20 80 100
4 Elective-I Paper-II 4 20 80 100
5 Elective-I Paper-III 4 20 80 100
6 Elective-II Paper-I 4 20 80 100
7 Elective-II Paper-II 4 20 80 100
8 Elective-II Paper-III 4 20 80 100
Total 32 160 640 800
2
Corporate Planning and Strategic Management
Course MBA Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week 4 - - 60
Prepared by Dr.AbidSalati Date 15/6/2015
Prerequisites India has emerged as one of the most vibrant economies of the world. This
vibrancy is reflected within the organisation in terms of newer approaches to
managing strategically. Through strategic management the organization
attempts to gain and maintain competitive advantage. They strive to create
their own unique approaches while trying to absorb what is best around the
world. The syllabus attempts to capture the issues in strategic management in
the Indian context.
Course Outcomes
At the end of the course the students should be able to:
CO1 Exhibit perpetual base to understand conceptual and analytical framework of
strategic management
CO2 Develop life-long learners of the skills and competencies necessary to
strategize at various situations and environmental changes.
CO3
Understand, Appreciate and Respond to the value of corporate social
responsibility, corporate culture, ethical considerations in a professional
environment.
CO4
Think strategically and lead, motivate and manage teams effectively in
variety of organizations in different situations to achieve organizational
objectives.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √
CO3 √
CO4 √
Course Contents
Unit No. Title No. of
Hours
3
1.
Introduction: Definition& nature of Corporate Planning, Advantages
and disadvantages, Concept of strategy, levels at which strategy
operates, strategic decision making, approaches to strategic decision
making, -Definition of strategic management, strategic management
process, -Strategic intent: Vision, Mission, Goals and Objectives,
Environmental scanning and appraisal, Organisational appraisal,
strategic advantage analysis
15
2.
Strategy Formulation: Corporate level strategies- Stability,
Expansion, retrenchment, and Combination strategies, Business level
strategies- Cost leadership, Differentiation and focus business
Strategy, Strategic analysis and choice- Tools and techniques for
strategic analysis, Arthur D Little Life Cycle Approach, SWOT
analysis, Ansoff’s Product - Market Matrix, Vulnerability Analysis,
GAP analysis, Porter’s five forces model, Value-chain analysis,
Benchmarking, BCG Matrix, GE-9 Cell Matrix, TOWS Matrix,
Grand Strategy Matrix, Mckinsey’s 7’S framework.
15
3.
Strategy Implementation: Interrelationship of formulation and
implementation, Resource allocation, Structures for strategies,
strategic leadership, corporate culture, politics and power, Ethics and
Social responsibility, Guidelines for a Successful Responsible Firm,
Functional Strategies- Financial, marketing, personnel and operations
plans and policies.
15
4.
Strategic Evaluation and Control: Overview, Strategic Control,
Techniques of strategic evaluation and control, Strategies for the
Bottom of the Pyramid, Digitalization strategies, Tailoring strategy to
fit specific industry and company situation
15
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1
Strategic Management &
Business Policy
AzarKazmi Tata McGraw
Hill,
3rd Ed. 2009.
Unit 1 &
2
2
Strategic Management,
Concepts & Cases
Fred R. David Pearson
Education, 9th
Ed. 2005.
Unit 3
3 Competitive Advantage Michael E. Porter Free Press Unit 1 &
2
4
Globalisation, Liberalisation
and strategic Management
V. P. Michael Himalaya
Publishing
Unit 3 &
4
5
Crafting and Executing
Strategy- The quest for
competitive advantage,
A.A. Thompson,
A.J. Strickland,
John E. Gamble,
Tata McGraw
Hill-2010
Unit 2, 3
&4
4
Concept & Cases Arun K. Jain
6 Business Policy and Strategic
Management
P. SubbaRao Himalaya
Publishing
House
Unit 2, 3
&4
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mid Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
Course Unitization
Unit
Course Outcomes
No. of Questions in Mid Term Exam
No. Title Brief
Question
Short Notes Case Study
1 Introduction CO1 10 - -
2 Strategy
Formulation CO2 10 10 20
3 Strategy
Implementation CO3 10 10 -
4 Strategic Evaluation
and Control CO4 10 - -
Unit wise Lesson Plan
Unit
No
1 Unit Title Introduction to Corporate Planning and
Strategic Management
Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Comprehend the nature and importance of Corporate Planning and CO1
5
Strategic Management
UO2 To understand the strategic intent consisting of hierarchy of objectives
that organization set for themselves.
CO1
Lesson schedule
Class
No.
Details to be covered
1 Introduction: Definition& nature of Corporate Planning
2 Advantages and disadvantages
3 Concept of strategy
4 Levels at which strategy operates
5 Strategic decision making,
6 Approaches to strategic decision making
7 Definition of strategic management
8 Strategic management process
9 Strategic intent
10 Vision, Mission
11 Goals and Objectives
12 Environmental scanning and appraisal,
13 Organisational appraisal, strategic advantage analysis
14 Case Study 1
15 Summary of the Unit
Review Questions
Q1 Relate product/service concept to the strategic intentof an organization? CO1
Q2 Give a brief explanation of each of these concepts 1) stretch 2) leverage
3) fit
CO1
Q3 Why are critical success factors ‘critical’?
Unit
No
2 Unit Title Strategy Formulation Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Elucidate various generic corporate level strategies CO2
UO2 Deliberate on various tools for Strategic analysis and choice CO2
Lesson schedule
Class
No.
Details to be covered
1 Strategy Formulation: Corporate level strategies- Stability and Expansion strategies
2 Retrenchment, and Combination strategies
3 Business level strategies- Cost leadership, Differentiation and focus business
Strategy
4 Strategic analysis and choice
5 Tools and techniques for strategic analysis
6 Arthur D Little Life Cycle Approach
7 SWOT analysis
8 Ansoff’s Product - Market Matrix
9 Vulnerability Analysis, GAP analysis
10 Porter’s five forces model
6
11 Value-chain analysis, Benchmarking
12 BCG Matrix, GE-9 Cell Matrix
13 TOWS Matrix, Grand Strategy Matrix
14 Mckinsey’s 7’S framework.
15 Summary of the Unit
Review Questions
Q1 Specify the conditions under which each of this corporate level strategy
is adopted; a] stability b] expansion c] retrenchment d] combination
Q2 What is the difference between backward and forward integration?
Q3 Explain with an example the Michael Porter’s Five Forces model?
Q4 What are the benefits and risks associated with the business level
strategies?
Q5 How can SWOT analysis help in short listing strategic alternatives at
the corporate level?
Unit
No
3 Unit Title Strategy Implementation Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Observe the emerging forms of structures being devised to meet
emerging challenges
UO2 Review the subject matter of organizational design and organizational
change in the context of strategy implementation
Class
No.
Details to be covered
1 Strategy Implementation: Overview
2 Interrelationship between formulation and implementation
3 Resource allocation
4 Structures for strategies
5 Strategic leadership
6 Corporate culture
7 Politics and power
8 Ethics and Social responsibility
9 Guidelines for a Successful Responsible Firm
10 Functional Strategies- Financial, marketing
11 Personnel and Operations plans and policies
12 Activity – Operation workout
13 Group discussion
14 Case Study 2
15 Summary of the Unit
Review Questions
Q1 Bring the interrelationship between Strategy Formulation and Strategy
Implementation?
CO3
Q2 How does strategy affect structures? CO3
Q3 Why are personal values and business ethics especially important to
strategists?
CO3
Q4 Enumerate the major considerations of strategists in the integration of CO3
7
functional plans and policies.
Unit
No
4 Unit Title Strategic Evaluation and Control Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Review various techniques for exercising strategic control and for
operational control
CO4
UO2 Appreciate the role of information, control, and reward systems in
evaluation.
CO4
Lesson schedule
Class
No.
Details to be covered
1 Strategic Evaluation and Control: Overview, , , ,
2 Strategic Control
3 Techniques of strategic evaluation and control
4 Techniques of strategic evaluation and control
5 Strategies for the Bottom of the Pyramid
6 Strategies for the Bottom of the Pyramid
7 Digitalisation strategies,
8 Tailoring strategy to fit specific industry and company situation
9 Tailoring strategy to fit specific industry and company situation
10 Case Study 3
11 Summary of the Unit
12 Collage presentation competition based on the entire course
13 Group Exercise
14 Discussion on nature of question paper
Review Questions
Q1 Why is strategy evaluation important to organizations? CO4
Q2 Differentiate between strategic control and operational control/ CO4
Q3 Differentiate between strategic momentum control and strategic leap
control?
CO4
Model Question Paper
Course Title : Corporate Planning And Strategic Management Max.
Marks
Duration 3 Hours 80
Instructions: 1) Question no. 1 and 5 are compulsory, any two
questions from question no. 2 to 4.
2) Figures to the right indicate full marks.
1 a
Consider any organization of your choice and examine it in light of the
five forces model. Conduct its SWOT and PEST analysis. (20 marks)
20 b
“A business neither is nor defined by its name, status or articles of
incorporation. It is defined by the business mission. Only a clear
8
definition of the mission and purpose of the organization makes
possible clear and realistic business objectives” – Peter Drucker
Elaborate the above statement with suitable examples with relation to
importance of corporate mission, vision and objectives.
2 a
With a suitable example explain the Framework for Strategy
Implementation 10
b Explain the various approaches to strategic decision making 10
3 a
Explain the levels at which strategies operate. Discuss the Strategic
Management process. 10
b Discuss Environmental Scanning and appraisal 10
4 a What are the different Corporate level Strategies 10
b Explain the Business level strategies - CL, D and F 10
5
Write short notes on (any four) (5 marks each)
20
a Value chain
b BCG Matrix
c Benchmarking
d McKinsey’s 7 S framework
e Vertical Integration
f Corporate Planning Process - Advantages and Disadvantages
Assignments: Collage/ Panel discussion/ Case study/ Group Exercise (For Internal
assessment purpose)
Business Ethics
Course MBA Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 60
Prepared by Ms. Asawari A Kadam Date 15/6/2015
Prerequisites Know the importance of ethical attitude in every phase of life as well as
business.
Course Outcomes
At the end of the course the students should be able to:
CO1 Exhibit the knowledge of ethical foundation, objectives of business and
ethical responsibilities.
9
CO2
Able to reflect their appreciation and understanding of the value of social
responsibility, cultural diversity, legal and ethical principles in a professional
environment.
CO3 Reflect tactically and lead, motivate and manage teams effectively in variety
of organizations in different situations and various functional areas.
CO4
Act in a manner that reflects their appreciation and understanding of the
value of social responsibility, cultural diversity, legal and ethical principles in
a professional environment.
Mapping of COs with POs
Pos
COs
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √
CO3 √
CO4 √
Course Contents
Unit No. Title No. of
Hours
1. Business Ethics : Nature, Importance of ethics in business,
philosophical foundations of ethics, - A Changing concept &
objectives of business, Social responsiveness, citizens & ethical
responsibilities
15
2. Basic Framework of Normative Ethics: Ethics and Decision Making,
Ethical Aspects Corporate Policy, Morality and Rationality in
Organization, Making Moral Decisions, Conflict between personal
values and organizational goals. Corporate culture, Corporate
Governance: Meaning, Importance, Institutionalizing of Ethics,
Traditional view, Contractual theory, Stake-holders theory, The
15
10
Regulatory and voluntary actions, Corporate Governance in India.
3. Ethics in Management – Factors influencing Business ethics,
Leadership- Vision- Strategy-performance, Ethics in Business
disciplines- Ethics & HRM, ethics & Marketing- Ethical
consciousness of the markets & advertisement, Ethics in production
& operation, Ethics in finance & accounting, merger & acquisition ,
Ethics & IT, Ethics concern in e- commerce.
15
4. Ethics in Indian & Global business: overview of Global business,
ethical relations to adopting host country norms, issues in
negotiations, need & implementation of corporate social
responsibility at global level.
15
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 Business Ethics R.V. Badi& N.V.
Badi
McGraw-Hill Unit 1
2 Ethics in Business &
Management
R.P.Banerjee McGraw-Hill Unit 3
3 Business ethics & Professional
Values
A.B. Rao Himalaya
Publishing
House
Unit 1 &
2
4 Ethics in Management S.A. Sherlekar Prentice Hall Unit 3 &
4
5 Business Ethics Manuel G.
Velasquez.
S. Chand Unit 2, 3
&4
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
11
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four) 20 marks
Course Unitization
Unit
Course Outcomes
No. of Questions in Mid Term Exam
No. Title Brief
Question
Short Notes Case Study
1 Business Ethics CO1 10 - -
2 Basic Framework of
Normative Ethics CO2 10 10 20
3 Ethics in
Management CO3 10 10 -
4 Ethics in Indian &
Global business CO4 10 - -
12
Unit wise Lesson Plan
Unit
No
1 Unit Title Business Ethics Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Describe Nature, Importance of ethics in business, philosophical
foundations of ethics
CO1
UO2 Explain the changing concept & objectives of business ethics, Social
responsiveness, citizens & ethical responsibilities.
CO1
Lesson schedule
Class
No.
Details to be covered
1 Preamble to studying Business Ethics
2 Definition of Business Ethics
3 Nature
4 Historical evaluation of Business Ethics
5 Philosophical foundations of Ethics
6 Philosophical foundations of Ethics
7 Philosophical foundations of Ethics
8 Business Ethics - A Changing concept
9 Objectives of business ethics
10 Social responsiveness
11 Ethical citizens
12 Ethical responsibilities
13 Contemporary issues in Business Ethics
14 Case Study 1
13
15 Summary of the Unit
Review Questions
Q1 Explain the definition, nature and Philosophical foundations of Business
Ethics
CO1
Q2 Briefly explain the historical perspective of Business Ethics CO1
Unit
No
2 Unit Title Basic Framework of Normative Ethics Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Elucidate various factors contributing to Normative Ethics CO2
UO2 Elaborate the concepts like Ethics and Decision Making CO2
Lesson schedule
Class
No.
Details to be covered
1 Ethics and Decision Making
2 Ethical Aspects Corporate Policy
3 Morality and Rationality in Organization
4 Making Moral Decisions
5 Conflict between personal values and organizational goals
6 Corporate culture
7 Corporate Governance: Meaning, Importance
8 Institutionalizing of Ethics - Traditional view
9 Contractual theory
10 Stake-holders theory
11 The Regulatory and voluntary actions
12 Corporate Governance in India.
14
13 Case Study 2
14 Summary of the Unit
15 Group Exercise
Review Questions
Q1 What do you mean by Morality and Rationality in Organization? CO2
Q2 Explain the concept of Ethics and Decision Making CO2
Q3 What is Corporate Governance? Explain its importance today CO2
Q4 What do you mean by Institutionalizing of Ethics - Traditional view CO2
Q5 Explain the concept of Corporate Governance in India. CO2
Unit
No
3 Unit Title Ethics in Management Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Explain concepts like Ethics in Business disciplines CO3
UO2 Describe and use leadership skills in developing Ethics in organizations CO3
Lesson schedule
Class
No.
Details to be covered
1 Factors influencing Business ethics
2 Leadership- Vision- Strategy-performance
3 Role of Leaders in ethical organizations
4 Ethics in Business disciplines- Ethics & HRM
5 Ethics & Marketing- Ethical consciousness of the markets
6 Ethics & Marketing- advertisement
7 Ethics in production & operation
15
8 Ethics in finance & accounting
9 Ethics in finance & accounting - merger & acquisition
10 Ethics & IT
11 Ethics concern in e- commerce.
12 Contemporary issues – caselets
13 Case Study 3
14 Summary of the Unit
15 Group Exercise
Review Questions
Q1 What are the Factors influencing Business ethics CO3
Q2 Explain what is the Role of Leaders in ethical organizations CO3
Q3 Explain the concept of Ethics in various Business disciplines. CO3
Q4 Explain the concept of Ethics concern in e- commerce. CO3
Unit
No
4 Unit Title Ethics in Indian & Global business Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Discuss overview of Global business- Norms and issues related to Social
responsibility at Global level
CO4
UO2 Elucidate Global Ethical cultures CO4
Lesson schedule
Class
No.
Details to be covered
1 Ethics in Indian & Global business
2 Overview of Global business
3 Ethical relations to adopting host country norms
16
4 Issues in negotiations
5 Need of corporate social responsibility at global level.
6 Implementation of corporate social responsibility at global level.
7 Cultures existing in various organizations
8 Studying global organizations (MNCs)
9 Case Study 4
10 Summary of the Unit
11 Group Exercise
12 Discussing how to solve case studies
Review Questions
Q1 What do you mean by corporate social responsibility CO4
Q2 Explain the need and implementation of corporate social responsibility
at global level.
CO4
Q3 Explain why to maintain ethical relations to adopting host country
norms
CO4
Model Question Paper
Course Title : Business Ethics Max.
Marks
Duration 3 Hours 80
Instructions: 1) Question no. 1 and 5 are compulsory, any two
questions from question no. 2 to 4.
2) Figures to the right indicate full marks.
1 Case study:
20
Hindustan Paints Ltd. Is manufacturing paints and chemicals since last
15 years. The company has earned huge profit during current financial
year. Board of Directors, Executive Director and CEO (Chief
Executive Officer) have come together to decide two major issues i.e.
paying dividend to the share holders and incentives to the employees.
During last few years company has earned sufficient profit but these
two major aspects are neglected.
During the discussion some members of the Board suggested that the
company need not pay anything more to both of them as there is no
17
special demand from them. Some members also suggested that
company should not show its profits to the public/ shareholders, rather
the costs should be inflated to hide the profit and look for their
personal gains.
For the purpose, the top management decided to hire the services of a
financial expert who can help in manipulating accounts. As a CEO of
the company, all this discussion irritates you and makes you restless.
Assume that you are the CEO of this company and answer the
following questions:
1) Analyze the major ethical issues in this case
2) What will be the consequences of the action taken by the Board of
Directors?
3) Suggest ethically acceptable solutions to the BOD, Justifying long
term benefits?
2 a
Discuss the importance of business ethics in the changing scenario of
business world. 10
b Explain the concept of Ethics in various Business disciplines. 10
3 a What do you mean by Morality and Rationality in Organization? 10
b Explain what is the Role of Leaders in ethical organizations 10
4
a What is Corporate Governance? Explain its importance today 10
b Explain the need and implementation of corporate social responsibility
at global level. 10
5
Short Notes ( Any 4 )
20
a Ethics and advertising
b Ethical relations to adopting host country norms
c Ethics concern in e-commerce.
d Social responsiveness of business
e Importance of Ethics
f Issues in Negotiations
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Case Study:
1. Case Study-
Questions:
a)
b)
2. Case Study-
Questions
a)
18
3. Case Study-
Questions:
1.
2.
Contemporary Issues In Marketing
Course MBA Course Code
Examination
Scheme
Theory Term Work University Exam Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Mr Anirudha P. Kamble Date 15/6/2015
Prerequisites Students should have basic knowledge of Marketing Management, Marketing
Mix, Marketing Research and Marketing Information System.
Course Outcomes
At the end of the course the students should be able to:
CO1 Students will able to understand the importance of Marketing Concepts in Business.
CO2 Students will analysis how to prepare marketing strategies for global business.
CO3 Students will able to conduct marketing research activity for business.
CO4 Students will easily understand the emergence of marketing in service industry.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √ √
CO3 √ √
CO4 √ √
Course Contents:
Unit No. No. of
Hours:- 40
1.
A) Service Marketing – What are services, definition, need &
importance of services,distinction between services & goods,
characteristics of services, STP for services marketing. Overview
of managing demand and capacity. Marketing Mix in Service
Marketing- Product price, place, Promoting, people – Moment to
Truth , Service encounters service personnel issues, emotions and
service situations, service profit chain, Physical Evidence- evidence
10
19
types. Role of physical evidence, stimulus response
model, service scapes, Process- types, Service Blueprint, service
process matrix, service recovery and empowerment
B) Service Quality- Customer Expectations and Perceptions, Gap
model, SERVQUAL Model, SERVPREF Model, Marketing
strategies for different services-bank, insurance, hotel, tourism,
transport, tourism, consultancy services.
2.
International Marketing
Introduction to International Marketing ,International Marketing
Environment, Entry Strategies, International Organization
Export Procedure & Export Documents, Global STP
International Marketing Mix :- Product &Price,International
Marketing Mix :- Place &Promotion,Marketing Strategies for
different services, Case Study
10
3.
Social Marketing
Introduction to Social Marketing,Nature& Scope of Social
Marketing,Importance of Social Marketing,Types of Non –
Business Organizations,Markets Involved in Social Marketing
Developing a marketing programme for social cause.
10
4.
Marketing Information System
Introduction to MIS,Nature, Purpose, Scope, Procedure &
Components of MIS,Marketing Research ,Applications of
Marketing Research, Research Process,Research Design, Research
Tools ,Research Analysis, Product, Packaging, Pricing, Promotion,
Customer Satisfaction Research,Sales& Distribution, Brand,
Advertising, Rural Marketing Research
10
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 International Marketing Philip Cateora 2
2 Global Marketing
Management
Keegan &Bhargava 2,3
3 Services Marketing Zha S. M 1
4 Marketing Research PatiDebashis 4
5 Services Marketing C. Lovelock 1,3
6 Marketing Management Philip Kolter 1,2,3,4
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
20
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
Mid Term Exam
Brief
Question
Short Notes
No. Title
1 Services Marketing CO1, CO4 10+10 5
2 International Marketing CO2 10 5
3 Social Marketing CO1,CO4 10+10 5
4 Marketing Information
System
CO1,CO3 10 5
Unit wise Lesson Plan
Unit – I
Unit
No
I Unit Title Services Marketing Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of Service Marketing in Business CO1
UO2 Deign Marketing Strategies for Service Organizations CO4
Lesson schedule
Class
No.
Details to be covered
1 Introduction to Service Marketing
2 Need & Importance of Services
3 Distinction between services & goods
4 STP for Services Marketing
5 Overview of Managing Demand & Capacity
6 Marketing Mix in Services Marketing:- 4’ Ps
7 Marketing Mix in Services Marketing:- 3’ Ps
8 Service Quality
9 Marketing Strategies for different services
10 Marketing Strategies for different services
Review Questions
Q1 Define Service Marketing and its characteristics. CO1
Q2 Explain need and importance of services CO1
Q3 Elaborate the term STP FOR Services Marketing CO2
Q4 Discuss in detail 7P’s of Services Marketing CO3
Q5 Formulate the marketing strategy for hotel industry. CO4
21
Unit –II
Unit
No
II Unit Title International Marketing Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the role of marketing in global business CO1
UO1 Design global marketing strategies for organization CO2
Lesson schedule
Class No. Details to be covered
1 Introduction to International Marketing
2 International Marketing Environment
3 Entry Strategies
4 International Organization
5 Export Procedure & Export Documents
6 Global STP
7 International Marketing Mix :- Product & Price
8 International Marketing Mix :- Place & Promotion
9 Marketing Strategies for Global business
10 Case Study
Review Questions
Q1 Define International Marketing and its nature. CO1
Q2 Which are the modes available for entering into global business CO2
Q3 Briefly explain Export procedure and documents required for Export. CO2
Q4 Which are the factors influencing in global pricing decisions? CO2
Q5 Elaborate the term Global STP. CO2
Unit - III
Unit
No
III Unit Title Social Marketing Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of Social Marketing in Business CO1
Lesson schedule
Class
No.
Details to be covered
1 Introduction to Social Marketing
2 Nature & Scope of Social Marketing
3 Importance of Social Marketing
4 Types of Non – Business Organization
5 Markets Involved in Social Marketing
6 Developing a marketing programme for social cause
7 Group Exercise
8 Online Test
10 Case Study (2 hours)
Review Questions
Q1 Define Social Marketing and its characteristics. CO1
22
Q2 Explain nature & scope of social marketing CO1
Q3 Which are the markets involved in social marketing CO1
Q4 Discuss in detail types of non – business organizations. CO1
Unit -IV
Unit
No
IV Unit Title Marketing Information System
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the role of MIS in marketing. CO1
UO1 Use MIS and MR Techniques for marketing decisions. CO4
Lesson schedule
Class No. Details to be covered
1 Introduction to MIS
2 Nature, Purpose, Scope, Procedure & Components of MIS
3 Marketing Research
4 Applications of Marketing Research
5 Research Process
6 Research Design
7 Research Tools
8 Research Analysis
9 Product, Packaging, Pricing, Promotion, Customer Satisfaction Research
10 Sales & Distribution, Brand, Advertising, Rural Marketing Research
Review Questions
Q1 Define MIS, its objectives and components. CO1
Q2 Which are the steps involved in the MR Process CO2
Q3 Briefly explain the application of MR in Business CO2
Q4 What is mean by research analysis? CO2
Model Question Paper
Course Title : Contemporary Issues in Marketing
Duration 03 Hours Max.
Marks
Instructions:
80 1) Q. No. 1 and Q. No. 5 is compulsory.
2) Attempt any two questions from Q. No. 2 to Q. No.4.
3) Figures to the right indicate full marks
Q. 1 Case Study 20
Mr. Rahul did his post graduation in Business Management. He would like to
start his own business in the field of manufacturing of plastic bottles for
packaging of drinking mineral water. Prepare a Marketing Plan to identify
market potential of the new business.
Q. 2 A Define MIS, its objectives and components. 10
B Discuss in detail types of non – business organizations 10
Q. 3 A Which are the modes available for entering into global business 10
23
B Discuss in detail 7P’s of Services Marketing 10
Q. 4 A Elaborate the term STP FOR Services Marketing 10
B Briefly explain the application of MR in Business 10
Q. 5 Short Notes (Any Four) 20
1) Research Analysis
2) International Organization
3) STP for Services Marketing
4) International Marketing Environment
5) Distinction between services & goods
6) Developing a marketing programme for social cause
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Buying Behaviorand Brand Management
Course MBA Course Code
Examination
Scheme
Theory Term Work University Exam Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Dr.Giri Y L Date 15/6/2015
Prerequisites Students should have Basic knowledge of marketing concepts and also have
general knowledge of how the behaviour of customer affects the market.
Course Outcomes
At the end of the course the students should be able to:
CO1 Demonstrate comprehension of consumer behaviour theory and how it is applied
in a marketing situation
CO2 Recognize consumer from a psychological perspective;
CO3 Recognize trends based on current research related to consumer behavior.
CO4 Apply brand management theory and research to provide recommendations for a
real world issue
Mapping of COs with POs
POs
COs 1 2 3 4 5 6 7 8 9
CO1 √ √ √
CO2 √ √
CO3 √ √ √
24
CO4 √ √ √
Course Contents
Unit
No. Title
No. of
Hours
1.
Introduction to consumer Behavior –Concept and need for studying
consumer behavior and marketing management factors influencing
consumer buying behaviors, consumer buying process. Consumer
Modeling:- The economic model, Learning model, psychoanalytic
model, The sociological model, The Howard Sheath model of buying
behavior, The Nicosia model, The Engel–Kollat-Blackwell Model.
Industrial \ Organizational Buying Behavior – Participants in Industrial
marketing- Buying decisions involved in industrial buying process-
Factors influencing industrial buying behavior – Stages of Industrial
buying process.
10
2.
Individual Determinants of Consumer behavior-
Perception- Meaning of perception- the perceptual process- Factor
responsible for perceptual Distortion.
Learning –Meaning of learning, components or elements of learning
process.
Personality- Meaning, Nature & Characteristics of Personality, Stages in
the development of personality, personality influences and consumer
behavior , self-concept or self-image.
Attitude and behavior- The concept of Attitude, Relationship between
Attitude and Behavior, Factors involved in Attitude formation
Motivation- Meaning of Motivation, Needs And goals- The Dynamic
Characteristic of Motivation.
10
3.
Influence of Social class –Definition and meaning of social stratification,
factors responsible for social stratification, characteristic features of
social classes, Social influence on consumer behavior.
Group Dynamics and Consumer Reference Groups- Definition and
Meaning of Group, Reasons For formation of group, Types of Groups
relevant to consumer behavior, Family life cycle, Friendship Group,
Formal social clubs, Shopping Friends groups, Work group, Reference
group
10
4.
Brand Management – Meaning, definition, importance & functions of
branding, Advantages & disadvantages of branding, types of brand.
Managing brands- selecting brand name & logo, brand extension, brand
rejuvenation, brand relaunch, brand proliferation, brand development
through acquisition/ takeover, brand portfolio restructuring. Brand
building process, Brand Equity – Meaning, brand equity models,
building brand equity, measuring brand equity, brand valuation,
10
25
managing brand equity, Brand positioning
Reference Books:
Sr.
No. Title of Book Author Publisher/Edition Topics
1.
Consumer Behavior in Action:
Real-Life Applications for
Marketing Managers
Geoffrey P. Lantos M.E. Sharpe
Unit 1, 2 &
3
(Some Part)
2. Consumer Behavior
Leon Schiffman,
Leslie Lazar
Kanuk
McGraw Hill
Unit 1, 2 &
3
(Some Part)
3. Brand Management the Indian
Experience Moorthi, YLR
Vikas Publishing,
House Pvt, Ltd. Unit 4
4. Conceptual Issues in Consumer
Behaviour The Indian Context Kumar Ramesh
Pearson Education
India
Unit 1 & 2
(Some Part)
5. Marketing Management Ramaswamy,
Namakumari MacMilan India Ltd.
Unit 1, 2, 3
& 4
(Some Part)
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
26
Course Unitization
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
Brief Question Short Notes
1 Introduction to consumer
Behavior CO1 10+10
2 Individual Determinants of
Consumer Behavior CO2 10+10 5
3 Influence of Social class CO3 10 5
4 Brand Management CO4 10+10
Unit wise Lesson Plan
Unit No 1. Unit Title Introduction To Consumer Behavior Planned
Hrs. 10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Definition and Meaning of Consumer Behavior
CO1 UO2 Nature, Scope and Application of Consumer Behavior
UO3 Models of Consumers
UO4 Meaning of Industrial \ Organizational Buying Behavior
Lesson schedule
Class No. Details to be covered
1 Introduction to consumer Behavior –Concept and need for studying consumer
behavior and marketing management factors influencing consumer buying
behaviors; 2
3 Consumer buying process. Consumer Modeling:- The economic model;
4
Consumer Modeling:
Learning model;
Psychoanalytic model;
5
Consumer Modeling:
The sociological model;
The Howard Sheath model of buying behavior;
6
Consumer Modeling:
The Nicosia model;
The Engel–Kollat-Blackwell Model;
7 Industrial \ Organizational Buying Behavior – Participants in Industrial marketing;
8 Buying decisions involved in industrial buying process;
9 Factors influencing industrial buying behavior – Stages of Industrial buying process.
27
10 Case Study
Review Questions
Q1 As a marketer, how do you think that you can apply what you study in
Consumer Behavior? CO1
Q2 Is the subject of Consumer Behavior interdisciplinary? CO1
Q3 What is the Marketing Concept? CO1
Q4 Mention the attributes which make a segment viable? CO1
Q5 List out how the knowledge of Consumer Behavior helps a marketer in
Designing the 4 Ps? Mention only issues. CO1
Q6 Explain consumer buying process. Discuss each stage in detail. CO1
Q7 What do you understand by the term “ Models of Consumers”?
What are the various views and perspectives? CO1
Q8 Explain Nicosia model of Consumer Behavior. CO1
Q9 Explain Howard Sheath model of buying behavior. CO1
Q10 What do you mean by the term “Buying Organization”? CO1
Q11 What are the various stages of the industrial buying process? CO1
Q12 Distinguish between Consumers buying & industrial buying. CO1
Unit No 2 Unit Title Individual Determinants Of Consumer
Behavior
Planned
Hrs. 10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Definition and Meaning of Consumer Needs and Motivation
CO2
UO2 Nature and Diversity of Consumer Needs, Goals and Motivation
UO3 Definition and Meaning of Consumer Perception
UO4 Consumer Perception and Implications for Marketers
UO5 Definition and Meaning of Consumer Learning
UO6 Basic Elements, Nature and Characteristics of Consumer Learning
UO7 Learning Theories and their Implication for Marketers
UO8 Definition and Meaning of Consumer
UO9 Personality influences on consumer behavior
UO10 Definition and Meaning of Consumer Attitude
UO11 Functions of Attitudes
Lesson schedule
Class No. Details to be covered
1 Needs, Want and goals; Meaning of Motivation
2 The Dynamic Characteristic of Motivation.
3 Perception- Meaning of perception; the perceptual process;
4 Factor responsible for perceptual Distortion.
5 Learning –Meaning of learning, components or elements of learning process.
6 Personality- Meaning, Nature & Characteristics of Personality; Stages in the
development of personality,
7 Personality influences and consumer behavior; self-concept or self-image.
8 Attitude and behavior- The concept of Attitude, Relationship between Attitude and
Behavior,
28
9 Factors involved in Attitude formation
10 Assignment/Activity
Review Questions
Q1 Distinguish between a Need and a Want. Explain the Need-Want-Goal-
Satisfaction Process in the context of Consumer Behavior. CO1
Q2 Discuss the nature of forces that operate in Motivation. CO2
Q3 Define emotions & mood. Explain how emotions do and moods impact
Consumer Behavior? CO2
Q4 Define consumer involvement. Discuss the nature of Consumer
Involvement CO2
Q5 What are the two types of consumer involvement? Discuss with an
example. CO2
Q6 What is perception? What is the difference between sensation and
perception? CO2
Q7 What is perceptual process? Explain internal & external factors affecting
perception. CO2
Q8 Discuss the components of the perceptual process. CO2
Q9 How does perception influence buying behavior? CO2
Q10 What do you mean by “consumer learning?” Discuss the basic elements of
learning? CO2
Q11 Discuss the nature and characteristics of Consumer Learning. CO2
Q12
Write short notes on the following:
a) Behavioral learning theory
b) Stimulus generalization
CO2
Q13
Write notes on:
a) Route to persuasion theory
b) Elaboration Likelihood model
CO2
Q14 Discuss the Theory of Social Cognitive Learning CO2
Q15 Elaborate meaning and nature of personality. Discuss personality
influences and consumer behavior. CO2
Q16 Define consumer attitude. Discuss the composition of an attitude. CO2
Q17 Discuss the tri-component attitude model. CO2
Q18 How does attitude influence buying behavior? CO2
Q19 Discuss the theories underlying attitudinal formation? CO2
Q20 How can you bring about attitudinal change in consumers? CO2
Unit No 3 Unit Title Influence Of Social Class Planned
Hrs. 10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Meaning of a Social Class
CO3
UO2 Social Class and Social Status
UO3 Social Class Categories and Mobility
UO4 Lifestyle Categories and Lifestyle Analysis
UO5 Relevance of Social Class for a Marketer
UO6 Meaning & Types of Consumer Groups
UO7 Consumer Socialization
29
UO8 Reference Group Appeals
UO9 Group and Implications for Marketers
UO10 Family and Buying Decision Process
UO11 The Family Life cycle and Relevance of the Family for a Marketer
Lesson schedule
Class No. Details to be covered
1 Definition and meaning of social stratification;
2 factors responsible for social stratification
3 Characteristic features of social classes, Social influence on consumer behavior.
4 Group Dynamics and Consumer Reference Groups- Definition and Meaning of
Group, Reasons For formation of group,
5 Types of Groups relevant to consumer behavior, Family life cycle, Friendship Group
6
7 Formal social clubs, Shopping
8 Types of Groups - Friends groups, Work group, Reference group
9 Case Study
10 Role Play on Friendship Group
Review Questions
Q1 What is meant by the term “social stratification”? CO3
Q2 What are the factors responsible for social stratification? CO3
Q3
Find at least two manufacturer’s ads for the same generic product (such as
clothing) that you think are aimed at different social classes. Explain the
differences in the ads.
CO3
Q4 Define normative reference groups. CO3
Q5 What do you mean by primary reference groups? CO3
Q6 Mention commonly used reference group appeals. CO3
Q7 Mention two basic advantages of using reference group appeals. CO3
Q8 Mention the three kinds of families that we witness today? CO3
Q9 Broadly speaking, the family as a social unit is of importance for a
marketer for three reasons. Mention them. CO3
Q10 Mention the five buying roles. CO3
Q11 What do you mean by “latchkey kids?” CO3
Q12
What do you mean by a consumer group? Discuss the various types of
consumer
groups?
CO3
Q13 What do you mean by the Family Life Cycle? Mention the various stages
of the FLC? CO3
Q14 What is a reference group? Why does a consumer look up towards a
reference group? CO3
Q15 What are the factors that affect the influence of Reference Groups? CO3
Q16 Does Reference Group appeal vary by product? CO3
Unit No 4 Unit Title Brand Management Planned
Hrs. 10
Unit Outcomes
30
At the end of this unit the students should be able to:
UO1 Define Brand Management
CO4 UO2 Analyze Types of Brands
UO3 Understand Brand Portfolio and Brand Building Process
UO4 Recognize Brand Equity and Brand Equity Models
Lesson schedule
Class No. Details to be covered
1 Meaning, definition, importance &, Advantages & disadvantages of branding
2 Functions of branding; types of brand
3 Managing brands- selecting brand name & logo, brand extension, brand rejuvenation
4 Brand relaunch, brand proliferation
5 Brand development through acquisition/ takeover, brand portfolio restructuring.
6 Brand building process; Brand positioning.
7 Brand Equity – Meaning, building brand equity.
8 Measuring brand equity, brand valuation, managing brand equity.
9 Brand equity models
10
Management Game on Brand Equity
The student should plan value addition to their originally selected brand & discuss in
detail how they plan to become number one brand in their product group.
Review Questions
Q1 What is Branding and what is its importance?
Q2 What are the functions of a Brand?
Q3 Describe brand building process in detail.
Q4 What do you understand by Brand Positioning? Discuss some of the positioning
strategies with the help of suitable examples.
Q5
A leading hair oil company plans to enter into the antiseptic skin cream business in
competition with the market leader Boroline. Discuss the positioning and Brand
building strategies that the company can use.
Q6 Evaluate the various methods of Brand Valuation in Indian context.
Q7 Define Brand Equity.How will you determine Brand equity?
Q8 Brand is built in the minds of people. Do you agree? Explain this in context to
“Asian Paints”.
Q9
Write Short note on –
a) Celebrity Endorsement – Pros and Cons
b) Brand Differentiation
c) Brand Proliferation
d) Brand Extension
Model Question Paper
Course Title : Buying Behavior and Brand Management
Duration 03 Max. Marks: 80
Instructions:
31
1) Q. 1 and Q. 5 are compulsory.
2) Solve any Two from Q. 2 to Q. 4.
3) Figures to the right indicate marks.
1
This is the case of a newly married couple residing in Mumbai. They
are working couple, having a busy life style and leaving in a nuclear
family. Considering busy life style & non-availability of house maid,
the couple plans to purchase fully automatic washing machine.
On one sunny Sunday morning, they start their search mission for the
right type of washing machine that would suite their budget, and
requirement. They visit different showrooms and dealers to know their
schemes and price range. They visited dealers of Whirlpool, Videocon,
IFB, Voltas and Samsung; they considered their various features like
front door, fully automatic, semi-automatic etc. they brought home
brochures of different companies, talked to their friends and relatives.
Considering all the related aspects, they decided to purchase
Whirlpool, semi-automatic model.
They reached to their nearby outlet of MORE and talked to the sales
representative. The sales representative considering their demand
convinced them to purchase front door, fully automatic model of LG.
the couple found the sales talk convincing and decided to purchase LG
model.
After a week a friend visited and the lady showed her new machine.
As soon as the friend saw the machine, she listed out problems of front
door and fully automatic machine; she also mentioned how her friend
had missed the scheme of Whirlpool offered by the dealer. This
conversation created dissatisfaction in the minds of couple.
a Analyze the case study and discuss the case on the basis of consumer
buying process. 10
b In the above case study what factors have influenced the buying
behavior of the couple? 10
2 a
Define Consumer Behaviour. Discuss consumer buying process in
detail. 10
b Discuss factors involved in industrial buying process. 10
3 a
Explain Howard-Sheth Model of consumer behavior and also state
pros & cons of the model. 10
b How does perception influence consumer buying decisions? 10
4
a What are the factors responsible for social stratification? 10
b Describe meaning and nature of personality. Explain the role of
personality in consumer behavior. 10
5 Write Short note on – (any Four) 20
a Cognitive Dissonance Theory
b Buying Motives
c Brand Equity
32
d Brand Positioning
e Engel Kollat Blackwell Model of consumer behavior.
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Group Exercise: Field Project would be given to the students wherein they have to visit
different consumers/customers and study the various factors affecting consumer buying
decision. They would be asked to present their study through PPT.
MARKETING STRATEGY & CRM
Course MBA Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Mrs.Prajakta S Kalamkar Date 15/6/2015
Prerequisites The course requires the students to understand the various strategies related
to marketing and their impact on business operations as well as some
concepts of CRM (Customer Relationship Management)
Course Outcomes
At the end of the course the students should be able to:
CO1 Utilize the concept of Marketing strategy and its relationship with corporate
Vision/Mission/Objectives and its role in today’s era of business practically.
CO2 Implement the knowledge of various strategies formulated by the
manufacturing as well as service industries to gain sustainable competitive
advantage
CO3 Analyze the importance of Internet Marketing, E-commerce and Green
Marketing in today’s business world
CO4 Implement the knowledge of CRM gained by them, which is an essential part
of today’s business world to have competitive advantage
Mapping of COs with POs
POs
Cos
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √ √ √
CO3 √
CO4 √ √ √
33
Course Contents
Unit No. No. of
Hours
Section I
1.
Overview of Marketing Strategy – Concept, Relationship with
Corporate Vision, Mission and Objectives. Strategic Role of
Marketing. Formulating and implementing marketing strategy.
Identification of attractive markets, Industry/ business analysis and
sustaining competitive advantage.
10
2.
A) Strategic Implications of product Life Cycle, market Entry
Strategies- Pioneer Strategy and follower Strategy, Growth
Market strategies- Market Leaders Strategies- Flanker
Strategy, Confrontation Strategy, Market Expansion,
Contraction, Market follower Strategic- Frontal Attack,
Leapfrog Strategy, Flank Attack, Guerrilla Attack, Bypass
Attack. Strategic Choice for Mature Market, Strategies for
declining Markets. Market Follower Strategies, Market
Nicher strategies
B) Services Strategies- Strategies for Market Leaders,
challengers, followers and niche marketers
15
3.
A) Internet Marketing & E-Commerce- Meaning & importance
of E-Commerce & internet marketing, competitive of internet
marketing, Benefits & limitations of internet marketing
establishing internet marketing facility.
B) Green Marketing- Meaning & importance issues involved in
green marketing- social responsibility, pressure of
government, competitive pressure cost of profit. Problems of
green marketing, green marketing strategies.
10
4.
CRM: concept, CRM process, measuring CRM, CRM framework,
Tangible Components of CRM, CRM in services, CRM in product
management, Zero customer defection, customer loyalty, customer
loyalty development strategies.
5
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 Marketing Strategy Boyd Walker,
Mullins Larrech
Tata McGraw-
Hill Publishing
Company Ltd,
New Delhi.
Unit-I
2 Strategic Marketing
Management
David Aaker
All
Units
34
3 Customer Relationship
Management Emerging
Concepts
Sheth, Jagdish N Tata McGraw
Hill Publishing
Company Ltd.,
2001.
Unit IV
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and Q. No. 5 are compulsory.
Attempt any two from Question No 2, 3 and 4)
Q.1 Case Study 20 marks
Exercise example 10 marks
Exercise example 10 marks
Q.2 a) }
b) } 20 marks
OR
Q.3 a) }
b) } 20 marks
OR
Q.4 a) }
b) } 20 marks
Q.5 Short notes (any four out of six) 20 marks
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Course Unitization
Unit
Course Outcomes
No. of Questions in Mid Term Exam
No. Title Brief
Question
Short Notes Case Study
1 Overview of CO1 10 - -
35
Marketing Strategy
2 Marketing
Strategies CO2 10 10 20
3 Internet Marketing,
E-commerce &
Green Marketing
CO3 10 10 -
4 CRM Concept CO4 10 - -
Unit wise Lesson Plan
Section I
Unit
No
1 Unit Title Overview of Marketing Strategy Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Make students aware about the basic concepts of overall marketing
strategy
CO1
Lesson schedule
Class
No.
Details to be covered
1 Concept, Relationship with Corporate Vision/Mission/Objectives
2 Strategic Role of Marketing
3 Formulating and Implementing Marketing Strategy
4 Formulating and Implementing Marketing Strategy
5 Industry/Business Analysis
6 Sustaining Competitive Advantage
7 Sustaining Competitive Advantage
8 Case Study -1
9 Class Test – 1
10 Class Activity
Review Questions
Q1 What is the meaning & concept of marketing strategy? Explain its
importance in today’s business world.
CO1
Q2 Explain in brief the role of strategic marketing management CO1
Q3 Explain how various strategies are formulated CO1
Q4 Discuss in brief the impact of strategy implementation CO1
Q5 Short Notes :
a) Sustaining competitive advantage CO1
b) Role of Strategic marketing CO1
c) Market Attractiveness CO1
Section I
36
Unit
No
2 Unit Title Marketing Strategies Planned
Hrs.
15
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand various strategies used by the marketers in every stages of
PLC
CO2
UO1 Know strategies adopted by various service industries to sustain
themselves
CO2
Lesson schedule
Class
No.
Details to be covered
1 PLC in general
2 Marketing Entry Strategies- Pioneer Strategies
3 Follower Strategies
4 Growth Market Strategies-Leader Strategies-Flanker & Confrontation
5 Market Expansion, Contraction
6 Market Follower Strategies-Frontal Attack, Leapfrog,Frank
7 Guerrilla, Bypass attack
8 Strategic Choice for Mature market
9 Strategies for Declining Markets
10 Strategies for Declining Markets
11 Market Nicher Strategies
12 Market Nicher Strategies
13 Services Strategies – Market leader, Challengers
14 Services Strategies – Followers, Nicher
15 Case Study – 2
Review Questions
Q1 Explain in detail PLC stages and relate with the marketing strategies CO2
Q2 Discuss in brief Pioneer strategies adopted by the organisations CO2
Q3 What various types of Growth strategies adopted by the marketers to
have competitive advantage?
CO2
Q4 Explain any two Follower strategies adopted by the organisations CO2
Q5 Explain strategies for Declining markets with example CO2
Q6 Discuss in brief the strategies adopted by Service Industries CO2
Q7 Short Notes :
a) Nicher Strategy CO2
b) Guerrilla Strategy CO2
c) Frontal Attack CO2
d) Market Expansion CO2
Unit
No
3 Unit Title Internet Marketing, E-commerce, Green
Marketing
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of Internet Marketing, E-commerce and
Green Marketing in today’s business world
CO3
Lesson schedule
37
Class
No.
Details to be covered
1 Meaning and Importance of E-commerce
2 Meaning and Importance of Internet
3 Competitive of Internet Marketing
4 Benefits & Limitations of Internet Marketing
5 Establishing Internet Marketing Facility
6 Meaning, Importance and Issues in Green Marketing
7 Problems of Green Marketing
8 Green Marketing Strategies
9 Surprise Assignment
10 Class Activity
Review Questions
Q1 Discuss in brief the importance of E-Commerce CO3
Q2 Explain the meaning and importance and competitive of Internet CO3
Q3 What are various benefits & limitations of Internet Marketing? CO3
Q4 What is Green Marketing , discuss various issues related to Green
Marketing with suitable examples
CO3
Q5 Explain different green marketing strategies adopted by the organisation CO3
Q6 Short Notes :
a) Internet CO3
b) E-Commerce CO3
c) Green Marketing CO3
Unit
No
4 Unit Title CRM- Customer Relationship
Management
Planned
Hrs.
5
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Know the concept of CRM and impact of its implementation in today’s
era of competition
CO4
Lesson schedule
Class
No.
Details to be covered
1 CRM Concept, Process
2 Measuring CRM & Framework, Tangible components of CRM
3 CRM in Services, Product Management
4 Zero Customer defection
5 Customer loyaly& loyalty development strategies
Review Questions
Q1 Explain in brief the concept and importance of CRM CO4
Q2 Explain process of CRM in breif CO4
Q3 Explain how CRM is measured CO4
Q4 What are various CRM strategies developed by the marketers CO4
Q5 Short Notes :
a) Customer Loyalty CO4
b) CRM in Services CO4
38
c) Zero Customer Defection CO4
d) Tangible components of CRM CO4
Model Question Paper
Course Title : Marketing Strategy & CRM
Duration 3 hrs Max.
Marks
Instructions: Q.No 1 & 5 are compulsory
Attempt any two questions from Q.2 to Q.4
Figures to the right indicate full marks
Section-I
1 When personal Computers(PC) were first introduced IBM chose not to
enter the market. IBM was already the market leader in the
Mainframe Computer Industry. It considered the PC as a Toy’ and did
not want to risk its solid reputation on a smaller fancy machines like
PC.Of course lot many things have changed after wards and IBM is a
major player in PC’s as on today. The market of PC is ever widening
in terms of users. But it is also widening in terms of leaders,
followers, challengers and nichers.
a) Analyse the market scenario in which IBM operates.
b) What are the marketing strategies used by various PC
manufacturers? Which one would you recommend to IBM?
20
2 A What are the ‘Market Nicher’ strategies? Explain with example
10
B Explain the practice of Market –Led strategic management
10
3 A What is CRM? Describe the process of CRM
10
B Explain the stages of PLC
10
4 A What is customer loyalty? How is can be developed?
10
B Discuss the offensive and defensive competitive strategies
10
5 Short Notes : (Any Four)
a) Strategies for SBU’s
b) Relationship between corporate strategy and mission
c) CRM in services
d) Marketing strategies for emerging markets
e) Framework of CRM
f) Nicher strategies
20
Assignments : Case study/ Group Exercise ( For Internal assessment purpose)
39
Group Exercise: Class room group activities would be conducted as per syllabus
Human Resource Planning And Procurement.
Course MBA Course Code
Examination
Scheme
Theory Term Work University Exam Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Mr.Anirudha P. Kamble Date 15/6/2015
Prerequisites Students should have basic knowledge of HRM concepts and detail overview of
functions of HRM.
Course Outcomes
At the end of the course the students should be able to:
CO1 Students will able to understand the importance of HRM Concepts in Business
CO2 Students will go to understand how to forecast human resource requirement.
CO3 Students will able to conduct procurement function for HR Department.
CO4 Students will easily understand the role of Procurement function in HRM.
Mapping of COs with POs
POs
Cos
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √
CO3 √ √
CO4 √
Course Contents
Unit No. No. of
Hours:- 40
1.
Unit- 1.Job Analysis – Process Methods of Data collection, Job
requirement.Job Description- Purpose, content, writing, job
description, job specification Job Design-Factor affecting job
design; Methods/Technique of job design.
10
2.
Unit- 2 Human Resource Planning and Recruitment- HR demand
forecasting- HR supply forecasting, determining number and types
of people. recruitment – Policy, sources – Internal, external & e-t
Recruitment, evaluation and control of recruitment. Procurement of
Human Resource: Recruitment-Process, Factor affecting on
requirement, recruitment practice in India
10
3. Unit- 3.Selection Human Resource-Meaning; Selection Hurdles,
Placement, Induction Programme- Objective, benefit, Content of 10
40
Induction Programme; phases of Induction
Programme,Socialization-Concept, Phase of Socialization
4.
Unit- 4. Interviewing: Types of interviews – Unstructured,
structured, behavioral, Job related. Principles of interviewing –
Do's and Don'ts, Interviewing procedure – preparation, setting –
physical and mental, conduct of interview, close.
Induction and placement – meaning and Objective, Induction
programmes(steps) topics of induction programme.
10
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 Personnel Management Edwin Flippo 1,2,3,4
2 Human Resource
Management
P. SubbaRao Himalaya 1,2,3,4
3 Human Resource
Management
Garry Desslar 1,2,3,4
4 Human Resource
Management
S. S. Khanka 1,2,3,4
5 Human Resource
Management
K. Ashwathappa Himalaya 1,2,3,4
6 Human Resource
Management
B. Patnaik 1,2,3,4
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
Mid Term Exam
Brief
Question
Short Notes
No. Title
1 Job Analysis CO1, CO4 10+10 5
2 HRP &Procurement CO2 10+10 5
3 Selection CO1,CO4 10 5
4 Interviewing CO1,CO3 10 5
41
Unit wise Lesson Plan
Unit – I
Unit
No
I Unit Title Job Analysis Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of job analysis in HRM. CO1
UO2 Write down job analysis statement CO4
Lesson schedule
Class No. Details to be covered
1 Introduction to Job Analysis
2 Process & Methods of Data Collection
3 Job Description
4 Job Specification
5 Job Design
6 Factors Affecting on Job Design
7 Methods of Job Design
8 Techniques of Job Design
9 Case Study
10 Case Study
Review Questions
Q1 Define Job Analysis and its uses in HRM. CO1
Q2 Explain in detail the process of Job Analysis. CO1
Q3 Elaborate the content of Job Analysis. CO2
Q4 Discuss in detail methods & techniques of Job Design CO3
Unit
No
II Unit Title HRP & Procurement Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the how to conduct procurement function. CO1
Lesson schedule
Class No. Details to be covered
1 Introduction to HRP & P
2 HR Demand Forecasting
3 HR Supply Forecasting
4 Determining number & Types of People
5 Recruitment
6 Recruitment Policy
7 Sources of Recruitment
8 Evaluation & Control of Recruitment
9 Recruitment Process
10 Recruitment in India
Review Questions
42
Q1 Define HRP. Explain objectives of HRP. CO1
Q2 Which are the phases of HRP Process? CO2
Unit – III
Unit
No
III Unit Title Selection Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the phases of selection process. CO2
UO2 Learn the concept of Induction & Socialization CO2
Lesson schedule
Class
No.
Details to be covered
1 Introduction to Selection
2 Process & Hurdles in Selection
3 Placement
4 Induction Programme
5 Content of Induction Programme
6 Phases of Induction Programme
7 Socialization
8 Phases of Socialization
9 Case Study
10 Case Study
Review Questions
Q1 Define Selection and its characteristics. CO1
Q2 Explain in detail process of Selection CO3
Q3 Which are the steps involved in Socialization process CO3
Q4 Discuss in detail content of Induction Programme. CO3
Unit –IV
Unit
No
IV Unit Title Interviewing
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the basics of Interviewing CO1
UO1 Follows do’s & don’ts of Interviewing in practical CO4
Lesson schedule
Class No. Details to be covered
1 Introduction to Interviewing
2 Types of Interview
3 Do’s & Don’ts in Interviewing
4 Interviewing Procedure
5 Induction
6 Placement
7 Steps in Induction Programme
8 Online Test
9 Case Study
10 Case Study
43
Review Questions
Q1 Define Interview and its objectives. CO1
Q2 Which are the steps involved in interviewing process CO2
Q3 Briefly explain types of interviews CO2
Q4 Discuss in detail placement of employee. CO2
Model Question Paper
Course Title : Human Resource Planning & Procurement
Duration 03 Hours Max.
Marks
Instructions:
80 1) Q. No. 1 and Q. No. 5 is compulsory.
2) Attempt any two questions from Q. No. 2 to Q. No.4.
3) Figures to the right indicate full marks
Q. 1 Case Study 20
Mr.Rohan working as a Asst. HR Manager in ABC Pvt. Ltd. He is responsible
to conduct recruitment and selection function in his company. Job analysis
helps to identify suitable candidates for company. There is need to fill up
vacant post of Chief Accountant. Assume you are Mr.Rohan and prepare a JD
& JS statements for effective recruitment of the concerned post
Q. 2 a Define Interview and its objectives. 10
b Discuss in detail methods & techniques of Job Design 10
Q. 3 a Briefly explain types of interviews 10
b Explain in detail process of Selection 10
Q. 4 a Which are the steps involved in Socialization process 10
b Which are the steps involved in interviewing process 10
Q. 5 Short Notes (Any Four) 20
7) Placement
8) Do’s & Don’ts in Interviewing
9) HR Demand Forecasting
10) Recruitment Policy
11) Factors Affecting on Job Design
12) Socialization
Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)
Human Resource Development
Course MBA
Course Code
Examination
Scheme
Theory Term Work University Exam Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
44
Prepared by Mr.ShekharGangdhar Date 15/6/2015
Prerequisites Students should have basic knowledge of HRM concepts and detail overview of
functions of HRM.
Course Outcomes
At the end of the course the students should be able to:
CO1 To demonstrate uninterrupted foundation for multi-disciplinary principles in human
resource development for achieving organizational goals.
CO2 To become enduring and stable acquirers of the skills and competencies necessary to
adapt and manage training challenges in business.
CO3 To familiarize with performance appraisal system and career planning so that effective
management decisions can be made.
CO4 To perform in a manner that reflects their appreciation and understanding of the value of
social responsibility & ethical principles in a professional environment.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1
CO2
CO3
CO4
Course Contents
Unit No. 40
1.
Unit-1. Human Resource Development- Concept of HRD,
Objective,difference between personal management and HRM,
Origin of HRD Focus ofHRD:- Development human sub systems,
development HRD Climate,Development HRD process, Ethical
issues in HRD
10
2.
Unit-2. Training and Development –Concept, Principles of training,
Difference between training and development, methods of training
(on the joband off the job) and Executive Development Methods
(Methods to developmanagerial skills- decision making skills,
interpersonal skills, organizationknowledge, job knowledge etc.)
Model of training and development :-
1.Identification of Training and development needs, including 3 tier
trainingneed survey.
10
45
2.Designing training and development programmes (Process
objective).
3.conduction of training and development programmes,
4.Evaluation of training and development programmes (meaning
type, Kirk Partik Model), 5. Measuring results of training and
development(steps)
3.
Unit-3. Learning and Performance Appraisal – concept of learning
principles of learning theories of learning. Elements for effective
integration of learning and training. performance, appraisal-
Concept essentials of performance appraisal, methods of
performance appraisal. Career Planning- Career anchor, Career
development programme:- career need assessment, career
opportunities, need opportunity alignment, designing career path.
10
4.
Unit-4.Organisation Development and Evaluating HRD- Meaning
of OD, phases Evaluating HRD-HR Accounting (Objectives,
Methods of Human Resource Accounting ), HR Auditing (Scope,
Process), Competency mapping, training instrument test:-
Psychometric Test, Myers Briggs Type Indication
(MBTI), Passive, Aggressive and assertiveness (PAA) Recruitment
in India
10
Reference Books
Sr. No. Title of Book Author Publisher/Edition Topics
1 Training and Development G.PanduNaik Excel Books Unit II
2 Appraising Job Performance Patrick Forsyth Mc Grill Unit III
3 Training Intervention A Jaico
Book
Margret Anne Red
Harry Barrington
Unit
II
4 Training for Management
Development
P.N.Singh Suchandra
Publication s
Unit I &
IV
5 Training and Development S.K.Bhatia Deep and Deep
Publications Pvt.
Ltd.
Unit I &
II
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
46
Course Unitization
Unit Course
Outcomes
No. of Questions in
Mid Term Exam
Brief
Question
Short Notes
No. Title
1 Human Resource
Development
CO1 10 5
2 Training and Development CO2 10+10 5
3 Learning and Performance
Appraisal
CO3 10+10 5
4 Organisation Development
and Evaluating HRD
CO4 10 5
Unit wise Lesson Plan
Unit No I Unit Title Human Resource Development Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand the concept of human resource development with reference to
personnel management.
CO1
Lesson schedule
Class
No.
Details to be covered
1 Concept of HRD
2 Objective
3 Difference between personal management and HRM( 2 lectures)
5 Origin of HRD
6 Focus of HRD:- Development human sub systems( 2 lectures)
8 Development HRD Climate
9 Development HRD process
47
10 Ethical issues in HRD
Review Questions
Q1 Explain difference between personal management and HRM CO1
Q2 What are the objectives of HRD? CO 1
Q3 Explain focus of HRD. CO1
Q4 What are the ethical issues in HRD? CO 1
Q5 How to develop HRD climate and process? CO 1
Unit No II Unit Title Training and Development Planned
Hrs.
10
Unit Outcomes Learning and Performance
Appraisal
At the end of this unit the students should be able to: Organisation Development
and Evaluating HRD
UO1 To become life-long learners of implementing a proper training for
employees.
CO2
Lesson schedule
Class
No.
Details to be covered
1 Concept, Principles of training
2 Difference between training and development t ( 2 lectures)
4 Methods of training(2 Lectures)
6 Executive Development Methods(2 Lectures)
8 Model of training and development(3 lectures)
Review Questions
Q1 Explain model of training in detail CO2
Q2 Which are the different methods of training? CO2
Q3 Difference between training and development CO2
48
Q4 Principles of training CO2
Unit No III Unit Title Learning and Performance Appraisal Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand the performance appraisal system and career planning so that
effective management decisions can be made.
CO3
Lesson schedule
Class
No.
Details to be covered
1 Concept of learning principles of learning
2 Theories of learning
3 Elements for effective integration of learning and training.
4 Performance, appraisal-Concept essentials of performance appraisal
5 Methods of
performance appraisal (3 lectures)
8 Career Planning- Career anchor, Career development programme
9 Career need assessment, career opportunities
10 Need opportunity alignment, designing careerpath.
Review Questions
Q1 Which are the different methods of performance appraisal? CO3
Q2 Explain career planning in detail. CO 3
Q3 Explain theories of learning CO3
Unit No IV Unit Title Organisation Development and Evaluating
HRD
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
49
UO1 To analysis the value of social responsibility & ethical principles in a
professional environment.
CO2
Lesson schedule
Class
No.
Details to be covered
1 Meaning of OD, phases
2 Evaluating HRD-HR Accounting( 2 lectures)
4 HR Auditing.(2 lectures)
6 Competency mapping
7 Training instrument test
8 Psychometric Test, Myers Briggs
9 Type Indication(MBTI), Passive,
10 Aggressive and assertiveness (PAA)
Review Questions
Q1 Explain organizational development and its evaluation in detail. CO4
Q2 What is HR Auditing CO4
Q3 Explain competency mapping CO4
Q4 Which is the training instrument? CO4
Model Question Paper
Course Title : Human Resource Development
Duration 03 Hours Max.
Marks
Instructions:
80 1) Q. No. 1 and Q. No. 5 is compulsory.
2) Attempt any two questions from Q. No. 2 to Q. No.4.
3) Figures to the right indicate full marks
Q. 1 Case Study 20
Mr.Bhat , Human Resource Manager of IVS group of companies approached
the CEO on 30th March, 2008 & appraised him of the absence of
50
Mr.PerumalPillai ,Assistant Accountant in Corporate Finance Department, for
the past one month and requested him to approve the show cause notice to be
served to Mr.Perumal as per the labor laws in force. The CEO told Mr.Bhat :
“When Mr.Perumal has been absent for the last one month , your duty is to go
Mr.Perumal house, find out the reason and solve his problem, and not just
report his absence to me. Go immediately to Mr.Perumal house, find the
reason and report it to me by 5 pm today.”MrBhat immediately left for
Mr.Perumal’s house and learnt from Perumal’s wife that Mr.Perumal has been
in distress as he has been trying to mobilize Rs.100000 for the surgery of his
sick mother in reputed hospital in Chennai. Mr Bhatmet Perumal around 3
pm and both of them met the CEO. CEO got angry on Mr.Perumal but later
said him to join immediately and promise to help him financially. Mr Perumal
joined on next day.CEO had a word with the hospital and said to operate
Mr.Perumalmother and than later company paid the bill.Mr.Perumal was not
able to keep his mind settled and was not working properly in the company
and the company has to face a loss of Rs.60000 due to negligence at work
.Mr.Bhat informed this situation to CEO.
Questions
A) What action is to be taken against Mr.Perumal?
B) Will training help to improve performance of Perumal?
C) Suggest Suitable title
Q. 2 a Explain the concept of organisation development with its objectives. 10
b Which are the different methods of human resource accounting 10
Q. 3 a Explain the training methods in detail. 10
b Define career planning and explain career development programme. 10
Q. 4 a Explain Organization development with its goal. 10
b Which are the different methods of performance apprisal 10
Q. 5 Short Notes (Any Four) 20
Principles of learning
Models of training and development
Executive development method
Decision making skills in management development
Development of HRD process
Competency Mapping
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Employee Remuneration
Course MBA Course Code
Examination
Scheme
Theory Term Work University Exam Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Date 15/6/2015
Prerequisites Students should have basic knowledge of HRM concepts and detail overview of
Compensation functions of HRM.
51
Course Outcomes
At the end of the course the students should be able to:
CO1 To demonstrate perpetual base for multi-disciplinary principles in job evaluation process.
CO2 To become life-long learners of the skills and competencies necessary to adapt and
manage wages and salary administration.
CO3 To adapt modern methods of incentives in order to make effective management decisions
in field of human resource.
CO4 Students will easily understand the role of Compensation function in HRM. This will
help for social responsibility and the wage policy will lead to ethical decision making.
Mapping of COs with Pos
POs
COs
1 2 3 4 5 6 7 8 9
CO1
CO2
CO3
CO4
Course Contents
Unit No. No. of
Hours:- 40
1.
Unit Title:- Job Evaluation
Introduction to Job Evaluation, Principles & Procedure of Job
Evaluation , Methods of Job Evaluation, Techniques of Job
Evaluation, Non – Quantitative Techniques of Job Evaluation
Advantages of Job Evaluation, Problems of Job Evaluation
10
2.
Unit Title:- Wage & Salary Administration
Introduction to Wage & Salary Administration, Purpose of
Compensation, Reward , Wage Level & Wage Structure
Determinants of establishing strategic wage plan, Rules of Wage
Administration, Principles of wage administration, Ingredients of
good wage plan , Executive Compensation ,Competency based
pay, Challenges of Remuneration
10
3.
Unit Title:- Incentives & Benefits
Introduction to Incentives,Determinants of Incentives, Incentives
Plan for Blue Collar Workers,Incentives Plan for White Collar
Workers,Essential of effective incentive plans,Cafeteria Style
10
52
Compensation, Employee Benefits, Retirement benefits
4.
Unit Title:- Wage Fixation & Policy
Introduction to Wage Fixation, Wage Fixation in India,
Minimum Wages Act, Payment of Wages Act ,Equal
Remuneration Act,Wage Board & Pay Commission,Issues in
Wage Determination in India,BonusAct,PF, Gratuity and ESI Act
,Workmen’s Compensation Act
10
Reference Books:
Sr. No. Title of Book Author Topics
1 Personnel Management Edwin Flippo 1,2,3,4
2 Human Resource Management V. S. P. Rao 1,2,3,4
3 Human Resource Management Garry Desslar 1,2,3,4
4 Human Resource Management C. B. Mamoria 1,2,3,4
5 Human Resource Management K. Ashwathappa 1,2,3,4
6 Industrial Laws N. D. Kapoor 4
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
Mid Term Exam
Brief
Question
Short Notes
No. Title
1 Job Evaluation CO1 10 5
2 Wage & Salary
Administration
CO2 10+10 5
3 Incentives & Benefits CO3 10 5
4 Wage Fixation & Policy CO4 10+10 5
Unit wise Lesson Plan
Unit – I
53
Unit
No
I Unit Title Job Evaluation Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of job evaluation in HRM. CO1
1) Introduction to Job Evaluation
2) Principles & Procedure of Job Evaluation
3) Methods of Job Evaluation
4) Techniques of Job Evaluation
5) Non – Quantitative Techniques of Job Evaluation
6) Advantages of Job Evaluation
7) Problems of Job Evaluation
8) Online Test
9) Case Study
10) Case Study
Review Questions
Q1 Define Job Evaluation and its principles. CO1
Q2 Explain in detail the process of Job evaluation CO1
Q3 Elaborate the techniques of job evaluation CO1
Q4 Discuss in detail advantages & problems of job evaluation CO1
Unit -II
Unit
No
II Unit Title Wage & Salary Administration Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the how to handle activities of wage & salary administration CO2
Lesson schedule
Class No. Details to be covered
1 Introduction to Wage & Salary Administration
2 Purpose of Compensation
3 Reward
4 Wage Level & Wage Structure
5 Determinants of establishing strategic wage plan
6 Rules of Wage Administration
7 Principles of wage administration
8 Ingredients of good wage plan
9 Executive Compensation
10 Competency based pay, Challenges of Remuneration
Review Questions
Q1 Which are the determinants of establishing strategic wage plan CO2
Q2 Discuss wage level & wage structure CO2
Q3 Briefly explain challenges of remuneration CO2
Unit - III
Unit
No
III Unit Title Incentives & Benefits Planned
Hrs.
10
Unit Outcomes
54
At the end of this unit the students should be able to:
UO1 Understand the different types of incentives & benefits plans CO2
Lesson schedule
Class
No.
Details to be covered
1 Introduction to Incentive
2 Determinants of Incentives
3 Incentives Plan for Blue Collar Workers
4 Incentives Plan for White Collar Worker
5 Essential of effective incentive plans
6 Cafeteria Style Compensation
7 Employee Benefits
8 Retirement benefits
9 Case Study
10 Case Study
Review Questions
Q1 Define incentives and its characteristics. CO2
Q2 Explain in detail incentives plans for blue collar workers CO2
Q3 Which are the essentials of effective incentive plans CO2
Q4 Discuss in detail types of benefits CO2
Unit –IV
Unit
No
IV Unit Title Wage Fixation & Policy
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the basics of wage fixation in India CO4
UO1 Aware with legal provisions of laws related to wages. CO4
Lesson schedule
Class No. Details to be covered
1 Introduction to Wage Fixation
2 Wage Fixation in India
3 Minimum Wages Act
4 Payment of Wages Act
5 Equal Remuneration Act
6 Wage Board & Pay Commission
7 Issues in Wage Determination in India
8 Bonus Act
9 PF, Gratuity and ESI Act
10 Workmen’s Compensation Act
Review Questions
Q1 Briefly explain wage fixation in India CO1
Q2 Which are the Provisions under Payment of Wages Act applicable to
industry?
CO4
Q3 Briefly explain provisions and objectives of Workmen’s Compensation
Act.
CO4
Q4 Discuss in detail Wage Board & Pay Commission. CO4
55
Model Question Paper
Course Title : Employee Remuneration
Duration 03 Hours Max.
Marks
Instructions:
80 1) Q. No. 1 and Q. No. 5 is compulsory.
2) Attempt any two questions from Q. No. 2 to Q. No.4.
3) Figures to the right indicate full marks
Q. 1 Case Study 20
Mr.Rohan working as a Asst. HR Manager in ABC Pvt. Ltd. He is responsible
to design compensation plan for his company. Prepare a job evaluation
statement to design compensation plan.
Q. 2 A Which are the Provisions under Payment of Wages Act applicable to
industry?
10
B Explain in detail incentives plans for blue collar workers 10
Q. 3 A Which are the determinants of establishing strategic wage plan 10
b Discuss wage level & wage structure 10
Q. 4 a Briefly explain provisions and objectives of Workmen’s Compensation
Act.
10
b Discuss in detail advantages & problems of job evaluation 10
Q. 5 Short Notes (Any Four) 20
1) Bonus Act
2) Cafeteria Style Compensation
3) Determinants of Incentives
4) Ingredients of good wage plan
5) Executive Compensation
6) Non – Quantitative Techniques of Job Evaluation
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Indian Financial System
Course MBA Course Code -
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Ms. SwathiVijaykumar Date 15/6/2015
56
Prerequisites Students should have the basic knowledge of the financial management and
also the vitality of financial services in the life of organization.
Course Outcomes
At the end of the course the students should be able to:
CO1 They would be able to understand the entire Indian Financial System with the
detailed knowledge of all the participants of the same.
CO2 Understand the concepts, working, composition and the major functions of
the Financial markets in an economy and become the life long learners.
CO3 Analyze and take hold of the aspects that are related to the capital market
including primary as well as secondary market mechanisms.
CO4 Comprehend the major financial services available for the nurturing of
business life inclusive of the introduction as well as growth.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1
CO2
CO3
CO4
Course Contents
Unit No. Title No. of
Hours
1.
Introduction to Indian Financial System-Over view, Organizational
structure of Indian Financial System Major Components
Financial Institutions-Regulatory, Intermediaries, Non-
Intermediaries, other Institutions RBI, SEBI, IRDA- Objectives,
10
57
Functions
2. Financial Markets- Money Market - Capital Market 10
3.
Capital Market-Gilt-edged Securities Market, Industrial Securities
Market- Primary Market, Secondary Market/stock exchange,
Development Financial Institutions.
10
4. Financial Services- Venture Capital, Merchant Banker Leasing
Credit Rating,-Insurance 10
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 Financial Institutions and
Markets
L.M.Bhole Himalaya
Publishing House
Unit
1&3
2 Indian Financial System Khan M.Y - Unit 1
3 Management of Financial
Services
Bhalla V.K. Himalaya
Publishing House
Unit 4
4 Financial markets and financial
services
Vasant Desai - Unit 2 &
4
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
58
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four) 20 marks
Course Unitization
Unit
Course Outcomes
No. of Questions in Mid Term Exam
No. Title Brief
Question
Short Notes Case Study
1
Introduction to
Indian Financial
System
CO1 10 - -
2 Financial Markets CO2 10 10 20
3 Capital Market CO3 10 10 -
4 Financial Services CO4 10 - -
Unit wise Lesson Plan
Unit
No
1 Unit Title Introduction to Indian Financial System Planned
Hrs.
12
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the Indian Financial System covering all the major
participants and their impact.
CO1
Lesson schedule
59
Class
No.
Details to be covered
1 Over view of Indian Financial System
2 Organizational structure of Indian Financial System
3 Major Components
4 Financial Institutions-Regulatory ( 2 lectures)
6 Financial Institutions- Intermediaries,
7 Non-Intermediaries, other Institutions
8 RBI- Objectives, Functions
9 SEBI - Objectives, Functions
10 IRDA - Objectives, Functions ( 2 lectures)
Review Questions
Q1 Overview and organizational structure of Indian Financial System CO1
Q2 Explain Major components in financial market CO1
Q3 Elaborate the objectives, Functions of SEBI, RBI & IRDA
Unit
No
2 Unit Title Financial Markets Planned
Hrs.
08
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the working of the financial markets in India and all the
prospects related to it.
CO2
Lesson schedule
Class
No.
Details to be covered
1 Money Market (3 lectures)
2 Capital Market (5 lectures)
60
Review Questions
Q1 Differentiate between financial capital and money market. CO2
Q2 Explain the instruments of money market CO2
Q3 Briefly explain legal and procedural of investing in the capital market CO2
Unit
No
3 Unit Title Capital Market Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Acquire the basic understanding regarding the capital market working
along with the instruments
CO3
Lesson schedule
Class No. Details to be covered
1 Gilt-edged Securities Market.
2 Industrial Securities Market
3 Primary Market
4 Secondary Market/stock exchange
5 Development Financial Institutions.
Review Questions
Q1 Explain primary market in deatil CO3
Q2 Explain secondary market CO3
Q3
Short Notes:-
Gilt-edged Securities Market.
Industrial Securities Market
Development Financial Institutions.
CO3
Unit
No
4 Unit Title Financial Services Planned
Hrs.
10
61
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Analyze the major financial services available for organizational
financial support.
CO4
Lesson schedule
Class
No.
Details to be covered
1 Venture Capital (2 Lectures)
2 Merchant Banker (2 Lectures)
3 Leasing (2 Lectures)
4 Credit Rating (2 Lectures)
5 Insurance (2 Lectures)
Review Questions
Q1 Explain the concept of Venture Capital CO4
Q2 Explain the major Financial Services CO4
Q3 Briefly explain the Merchant banking. CO4
Q4 Define and explain Credit Rating.
Model Question Paper
Course Title : Indian Financial System Max.
Marks
Duration 3 Hours 80
Instructions: 1) Question no. 1 and 5 are compulsory, any two
questions from question no. 2 to 4.
2) Figures to the right indicate full marks.
1 a Explain in detail pre-nineties and post-nineties overview of Indian
Financial system with its financial markets and financial institutions
20 b
What do you mean by Stock Exchange? Write the functions of Stock
Exchange.
What do you mean by primary market? Explain Public issue, Right
62
issue, and Private Placement with regards to raising of funds from
financial market.
2
a What is Money Market? Explain the sub-components of money
market. 10
b What is meant by Commercial Bank? Explain the primary and
secondary functions of a Commercial Bank. 10
3
a What is meant by Insurance? Explain the importance of Life Insurance
and general insurance of property. 10
b What do you understand by Securities Exchange Board of India?
Write the basic objectives of Securities Exchange Board of India. 10
4 a
What is Reserve Bank of India? Write the important functions of
Reserve Bank of India. 10
b What is Leasing finance? Write the advantages of leasing finance 10
5
Write sort notes on – (Any 4)
20
a Depository in trading
b Commodities market
c Importance of Listing of securities
d Procedure of credit rating
e Non-banking finance companies
f Concept of Book-building
Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)
Financial Decision Analysis
Course Financial Decision Analysis Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Ms. Preeti A Kulkarni Date 15/6/2015
Prerequisites Student Should have basic knowledge of Financial Management, Capital
Structure Decision, Management of Working capital components, Merger
and takeover.
Course Outcomes
At the end of the course the students should be able to:
CO1 Understand the importance of Financial Decisions in Business.
63
CO2 Understand how to prepare capital structure of Business.
CO3 Take Dividend decisions for business.
CO4 Understand the emergence of merger and takeover in industry.
Mapping of COs with POs
POs
Cos
1 2 3 4 5 6 7 8 9
CO1 √ √
CO2 √
CO3 √
CO4 √
Course Contents
Unit No. No. of
Hours
Section I
1.
Capital Structure Decision
Financial Leverage, Operating Leverages and Combined Leverage,
Indifference point, Approaches to appropriate capital structure (NI
Approach, NOI Approach, Traditional Approach and Modigliani
Miller Approach) EBIT-EPS Analysis, Guidelines for planning,
Capital structure policies in practice.
10
2.
Dividend Decision:
A) Dividend Models, Determinants of Dividend Policy Dividend
policy in practice, Purpose of Dividend Payout Ratio, Stability in
Dividend Policy, Dividend as Residual Payment, Legal and
Procedural Aspects of Dividend
10
64
B) Bonus Shares- regulation, reasons, deciding bonus ratio. bonus
shares and stock splits.
3.
Merger and Acquisition and Restructuring: Reasons for merger,
Mechanics of Merger, Cost Benefits of Merger, Terms of Merger,
Takeovers, Joint ventures, Managing and acquisition, Portfolio
Restructuring, Financial Restructuring, Organizational Restructuring.
10
4.
Financial Management in Sick Units- Definition of Industrial
Sickness, Causes of Sickness, Symptoms of sickness, Prediction of
Sickness, Revival of a Sick Units.
10
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 Financial Management Prasanna Chandra Fifth Edition- 2
2 Financial Management Van Horne, James
C.
Tata McGraw
Hill, New Delhi.
2, 3
3 Financial Management and
Policy
Bhalla V.K. Fifth Edition 1 , 3
4 Financial Management Khan and Jain Seventh Edition 4
5 Financial Management I.M.Pandey 1,3
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
65
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four) 20 mark
Course Unitization
Section
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
Brief Question Short Notes
1 Capital Structure Decision
CO1 ,CO4
10+10 5
2 Dividend Decision CO2 10 5
3 Merger and Acquisition and
Restructuring CO1 ,CO4
10 5
4 Financial Management in
Sick Units CO1, CO3
10+10 5
Unit wise Lesson Plan
Unit
No
1 Unit Title Capital Structure Decision Planned
Hrs.
10
66
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand the importance of capital structure in Business. CO1
UO 2 Design capital Structure Strategies for organizations. CO4
Lesson schedule
Class
No.
Details to be covered
1 Financial Leverage, Operating Leverage
2 Combined Leverage
3 Indifference point
4 Approaches to appropriate capital structure
5 NI Approach
6 NOI Approach
7 Traditional Approach
8 Modigliani Miller Approach
9 EBIT – EPS Analysis
10 Guidelines for planning, capital structure policies in practice.
Review Questions
Q1 Define Financial Leverage, Operating Leverage. CO1
Q2 Explain Indifference point CO1
Q3 Elaborate the EBIT EPS Analysis CO2
Q4 Discuss in detail Approaches to appropriate capital structure. CO3
Q5 Formulate Guidelines for planning, capital structure policies in
practice CO4
Unit
No
2 Unit Title Dividend Decision Planned
Hrs.
10
67
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the role of Dividend Decision business CO1
UO1 Design Dividend Models for organization CO2
Lesson schedule
Class
No.
Details to be covered
1 Dividend Models
2 Determinants of Dividend policy
3 Determinants of Dividend policy
4 Dividend policy in practice
5 Purpose of Dividend Payout Ratio
6 Stability in Dividend Policy Dividend- Residual Payment
7 Legal and Procedural aspects of dividend
8 Practical Problem
9 Practical Problem
10 Practical Problem
Review Questions
Q1 Define Dividend and dividend Payout Ratio CO1
Q2 Which are the Determinants factors of Dividend Policy? CO2
Q3 Briefly explain legal and procedural Aspects of Dividend Policy? CO2
Q4 Practical problem
Q5 Practical problem CO2
Unit
No
3 Unit Title Merger and Acquisition and Restructuring: Planned
Hrs.
10
68
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of Merger and Acquisition in Business. CO1
Lesson schedule
Class
No.
Details to be covered
1 Introduction
2 Reasons for merger, Mechanics of Merger
3 Cost Benefits of Merger, terms of merger
4 Takeover
5 Joint venture
6 Managing and acquisition
7 Portfolio Restructuring , financial Restructuring
8 Organizational Restructuring
9 Practical Problem
10 Practical Problem
Review Questions
Q1 Define Merger, Mechanics of Merger. CO1
Q2 Explain Portfolio Restructuring, Financial Restructuring CO1
Q3 Discuss in detail types takeovers CO1
Q4 Practical Problem
Unit 4 Unit Title Financial Management in Sick Units Planned 10
69
No Hrs.
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the role Government in sick Unit CO1
UO2 To know the symptoms of sickness, Revival of a sick Unit CO4
Lesson schedule
Class
No.
Details to be covered
1 Introduction
2 Definition of Industrial Sickness
3 Causes of sickness
4 Causes of sickness
5 Symptoms of sickness
6 Prediction of sickness
7 Revival of sickness
8 Revival of sickness
9 Case study
10 Case study
Review Questions
Q1 Define Industrial Sickness. CO1
Q2 Which are the Causes of Sickness CO2
Q3 Briefly explain the Symptoms of Sickness, Prediction of sickness CO2
Q4 What is mean by Revival of a Sick Unit? CO2
Model Question Paper
70
Course Title : Financial Decision Analysis
Max.
Marks
Duration 3 Hours 80
Instructions: 1) Question no. 1 and 5 are compulsory, any two
questions from question no. 2 to 4.
2) Figures to the right indicate full marks.
1 Case Study
20 Practical Problem on Capital Structure / EBIT Analysis
2 a Explain the significance of financial leverage and indifference point? 10
b Explain the factors determining the divined policy? 10
3 a What is mean by cash management? Motives of holding cash. 10
b Define the term merger and benefits of merger. 10
4 a What are the symptoms of industrial sickness? 10
b Explain approaches of capital structure decision. 10
5
Short Notes( Any Four)
20
a Types of merger
b Operating Leverage
c Bonus share
d Causes of sickness
e Financial BEP
Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)
Group Exercise: Live Project would be given to the students wherein they have to visit
Organization and study the various functions of Management. They would be asked to
present their study through PPT.
Project Planning And Current Trends In Finance
Course MBA Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by MrArjunPatil Date 15/6/2015
Prerequisites The students should possess the basic knowledge of how the organization has
to manage the cash flows in organization.
Course Outcomes
71
At the end of the course the students should be able to:
CO1 To demonstrate uninterrupted foundation for multi-disciplinary principles in
project planning for achieving organizational goals.
CO2 To become life long learners of the skills and competencies necessary to
adapt and manage financial challenges in business.
CO3 To familiarize to modern information system and technological
advancements for making effective management decisions pertaining to
working capital and project management.
CO4 To perform in a manner that reflects their appreciation and understanding of
the value of social responsibility & ethical principles in a professional
environment.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1
CO2
CO3
CO4
Course Contents
Unit No. Title No. of
Hours 40
1.
Unit-I- Project Planning-
Generation and screening of project ideas, Market and Demand
Analysis,
Technical Analysis,
8
72
2.
Unit-II-Financial Estimates and projections- Project Financing Long
Term Financing, Appraisal of Term Loans by Financial Institutions
short Term Snares of Finance, other Sources. 10
3.
Unit-III-Management Cash
a. Motive, for holding Cash, Objective of case Management, Factors
determine the cash needs; Determining cash Need-Cash Budget;
Techniques of Cash
Management Marketable Securities- Treasury Bills, Commercial
papers,
Certificates of deposit Bankers acceptance, Inter- Corporate deposits;
CashManagement Model- Baumol Model Miller-or Model,
Orgler’sModelb. Receivables Management-Objective, Credit polices
Credit Standard &Credit Analysis Credit terms; cash Discount;
Collection Policies.
12
4.
Unit-IV- Inventory Management- Objectives; Benefits of holding
inventory,
Techniques of inventory control-EOQ, stock Levels
10
Reference Books:
Sr.
No.
Title of Book Author Publisher/Edition Topics
1 Implementation and
Review Prasanna Chandra.
Kalyani
Publishers
Unit II
2 Financial
Management P.V.Kulkarni&B.G.Satyaprasad
Himalaya Unit I, III
& IV
3 Indirect Taxes V.S. Datye
Vikas Publication
House
Ltd,UP,India 10th
Edition.
Unit II
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
73
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
Course Unitization
Section
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
Brief
Question
Short Notes
1 Project Planning CO1 10 +10 5
2 Financial Estimates and
projections CO2 10 +10 5
3 Management Cash CO3 10+10 5
4 Inventory Management CO4 10 5
Unit wise Lesson Plan
74
Unit No I Unit Title Project Planning Planned
Hrs.
8
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand different aspects of project planning. CO1
Lesson schedule
Class
No.
Details to be covered
1 Generation and screening of project ideas( 3 lectures)
4 Market and Demand Analysis( 2 lectures)
6 Technical Analysis( 3 lectures)
Review Questions
Q1 Explain generation and screening of project ideas. CO1
Q2 What is Market and Demand Analysis? CO 1
Q3 What is technical analysis? CO1
Unit No II Unit Title Financial Estimates and projections Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To become aware of financing sources. CO2
Lesson schedule
Class
No.
Details to be covered
1 Project Financing Long Term Financing( 3 lectures)
5 Appraisal of Term Loans by Financial Institutions ( 2 lectures)
7 Short Term Shares of Finance (2 lectures)
75
10 other Sources (2 lectures)
Review Questions
Q1 Explain Long Term Financing CO2
Q2 How does appraisal of term loan take place? CO2
Q3 What are the short term shares? CO2
Q4 Which are the other sources of finance? CO2
Unit No III Unit Title Management Cash Planned
Hrs.
12
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To learn different cash management techniques techniques this will help
them to elaborate different elements of cost.
CO3
Lesson schedule
Class
No.
Details to be covered
1 Motive, for holding Cash, Objective of case Management, Factors determine
the cash needs
2 Determining cash Need-Cash Budget; Techniques of Cash
3 Management Marketable Securities- Treasury Bills, Commercial papers,
Certificates of deposit Bankers acceptance(2 lectures)
5 Inter- Corporate deposits; Cash
Management Model- Baumol Model Miller-or Model, Orgler’s Model
6 Receivables Management-Objective, Credit polices
7 Credit Standards & Credit Analysis Credit terms; cash Discount; Collection Policies
8 Cash budget(5 lectures)
Review Questions
Q1 Explain management marketable securities CO3
76
Q2 Explain receivable management with its objectives. CO 3
Q3 Explain scope, importance and advantages of cost accounting CO3
Unit No IV Unit Title Inventory Management Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To implement different inventory control techniques which help them to
maintain the stock professionally in company .
CO4
Lesson schedule
Class
No.
Details to be covered
1 Objectives
2 Benefits of holding inventory
3 Techniques of inventory control-EOQ, stock Levels
4 EOQ Practicals-(4 Lectures)
5 Level of Stocks( 2 Lectures)
Review Questions
Q1 Explain techniques of inventory control. CO4
Q2 What are the benefits of holding inventory? CO4
Model Question Paper
Course Title : Project Planning And Current Trends In Finance Max.
Marks
Duration 3 Hours 80
Instructions: 1) Question no. 1 and 5 are compulsory, any two
questions from question no. 2 to 4.
2) Figures to the right indicate full marks.
1
Ratan Textiles Ltd. is considering the replacement of its existing
machine is which obsolete and unable to meet tnerafiiOty rising
demand for its product. The company is faced with two alternatives :
77
i) to buy Machine A which is similar to the existing machine or
ii) to go in for Machine B which is more expensive and has much
greater capacity.
The cash flows at the present level of operations under the two
alternatives are
as follows :
Cash flows (in lacs of Rs.) at the end of year :
0 1 2 3 4 5
Machine A – -25 - 5 20 14 14
Machine B – - 4 0 10 14 16 17 15
The company.s cost of.capital is 1o%.The finance managertries to
evaluate
the machines by calculating the following :
1) Net present value;
2) Profitability index;
3) Payback period; and
4) Discounted payback period.
At the end of his calculations, however, the finance manager is unable
to make up his mind as to which machine to recommend.
You are required to make these calculation and in the light thereof to
advise
the finance manager about the proposed investment.
Note : Present values of Re 1 at 10% discount rate are as follows : 2o
Year 0 1 2 3 4 5
P.V. 1.00 .91 .83 .75 .68 .62
20
2 a Explain project analysis with respect to market and technical analysis. 10
b What is the role of government in promoting small scale industry? 10
3 a
Mr. satish Narayanan is interested in starting one proiect the details of
the
investment are as follows'
A) lnvestment
Land 5,00,000
Building 10,00,000
Machinery 20,00,00
Misc. Fixed Assets 5'00'000
Total lnvestment40'00'000
Bankisreadyto give finance -
onthebasisofDebtservicecoverageratioandthe finance would be 50% of
total investment interest rate would be 12% pa.The loan is to be repaid
in five annual installments.(Principal + Interest)
B) The depreciation rates on straight line method are as follows
Building 10%,,Machinery 20%, 'Misc' Fixed Assets 10%
C) Cost structure of the product is as follows
Raw Material
Rs. 10.00
Rs. 10.00
TotalRs.20.00
20
78
D) Fixed overheads
a) SellingRs 20,000 pa
b) Administrative Rs' 30'000 P'a'
E.) Total installed capacity 1,00,000 units p.a. and capacity utilization
first year 50%andincreasingtherebyl0%every year 2-60% year 3-70%"
and so on.The SP is Rs40/-perunit'
F) lncome tax rate is 30%
You are required to
a) Prepare profit and ross account of 5 years on the estimates. basis of
projection
b) Arsoshow a schedure of term roan repayment incruding the interest
calculations.
4
a Who is required to get registration under the service tax ?who is liable
to pay service tax and what are the exemptions from the same ? 10
b When an assessess is required to file return under service tax ?what is
the frequency of filling the return ? what are the ingredients of return ? 10
5
Short Note any 4
20
a Define excisable goods
b Financing problems of small scale industry.
c Utility of Debt Service Coverage Ratio
d VAT (sates tax)
e Capital rationing
f Sources of finance
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Operations Management Strategies
Course Operations Management Strategies. Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Ms. Preeti A Kulkarni Date 15/6/2015
Prerequisites Student Should have basic knowledge of Strategic Management.
Course Outcomes
At the end of the course the students should be able to:
CO1 Understand the concepts of Michael Porter’s 5force model.
79
CO2 Explain the various terms like value change, Generic Strategies.
CO3 Explain basics of project management.
CO4 Explain product design and product life testing.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √ √
CO2 √
CO3 √
CO4 √
Course Contents
Unit No. No. of
Hours
Section I
1.
Concept of manufacturing and operations strategy: - Operation
strategies in global economy – Today’s global business conditions –
Formation of operations strategy- capacity planning – formulation &
implementation of manufacturing policies – building competitive
advantage through manufacturing policy-technology management
and competitiveness.
10
2. Design of organizations: - Structure – Human factor in production –
product life testing – product deigning – standardization – principles 10
80
of diversification and implementation.
3.
Product Development: - Salient features – Production Process design
and engineering layout – design of jigs and fixtures – flexible
manufacturing system.
10
4.
Production System and Project Scheduling : Analysis of production
system, planning for project production system,crashing, manpower
planning through PERT, CPM- Utility data and time cost curves -
Direct indirect cost, Optimum cost, resources allocation and leveling
–project program me review – Updated network – Activity based
costing.
10
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 Operation Management Norman Gaither
Greg Fraizer
Tomson Asia Pvt.
Ltd., Singapore
1
2 Production and Operations
Management
Charry S. N Tata McGraw
Hill, New Delhi.
2
3 Production and Operation
Management
Joshph S. Martin John Wiley and
Sons Pvt.Ltd.,
Singapore
3
4 Operation Management William
Stevenson
Tata McGraw
Hill, New Delhi
4
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
81
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four) 20 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
1 Concept of manufacturing
and operations strategy
CO1
10+10
5
2 Design of organization CO2 10 5
3 Product Development CO3 10 5
4 Production System and
Project Scheduling CO4
10+10 5
Unit wise Lesson Plan
Unit No 1 Unit Title Concept of manufacturing and operations
strategy :-
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand basic concept of strategy CO1
82
UO 2 To understand impact of globalization on operations. CO1
Lesson schedule
Class
No.
Details to be covered
1 Introduction
2 Porter’s value chain
3 Porter’s 5 forces model
4 Formation of operations strategy
5 Capacity planning
6 Formulation and implementation of manufacturing
7 Building competitive advantage through manufacturing
8 Technology Management
9 Case study
10 Case study.
Review Questions
Q1 What is the need of using a value chain analysis? CO1
Q2 Explain how operations strategy is formulated? CO1
Q3 Discuss the parameters for selection technology? CO1
Q4 Short Notes :
d) Capacity Planning CO1
e) Technology impact on industry and society CO1
Unit No 2 Unit Title Design of organizations :- Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
83
UO1 Explain impact of human factor on production CO2
UO1 Discuss the methods of testing a product CO2
Lesson schedule
Class
No.
Details to be covered
1 Organization Structure
2 Impact of human factors on manufacturing
3 Impact of human factors on services
4 Product life testing
5 Types of testing
6 Product testing methods
7 Standardization
8 Diversification
9 Implementation of diversification
10 Case study
Review Questions
Q1 Which are the various types of product life testing? CO2
Q2 Explain different impacts of human on production CO2
Q3 What are the advantages and disadvantages of diversification? CO2
Q4 Short Notes :
e) Standardization CO2
f) Diversification CO2
Unit
No
3 Unit Title Product Development :- Planned
Hrs.
10
Unit Outcomes
84
At the end of this unit the students should be able to:
UO1 Explain the concept of plant layout and its relation to operation strategy CO3
UO 2 Explain how jigs and fixtures and designed CO3
UO 3 Explain flexible manufacturing system CO3
Lesson schedule
Class
No.
Details to be covered
1 Product Features
2 Service Features
3 Production proven design
4 Engineering layout
5 Jigs and fixtures
6 Design of jigs and fixtures
7 FMS concepts
8 Advantages of FMS
9 Disadvantages of FMS
10 Case study
Review Questions
Q1 How product type and plant layout is related? CO3
Q2 Explain the designing of jigs and fixtures.
Q3 Short Notes :
d) FMS CO3
e) Product Features CO3
f) Service Features CO3
85
Unit
No
4 Unit Title Production System and Project Scheduling Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Explain the difference between production system and project system CO4
UO2 Understand the various project management tools CO4
Lesson schedule
Class
No.
Details to be covered
1 Product vs project
2 Project life cycle
3 Project scheduling
4 CPM
5 PERT
6 Time Cost Curves
7 Resource allocation and leveling
8 Direct and Indirect cost
9 Activity based costing
10 Case study
Review Questions
Q1 Which is project? what is the difference between CPM and PERT? CO4
Q2 Explain project life cycle? mention various costs related project? CO4
Q3 Short Notes :
e) Resource allocation CO4
f) Resource leveling CO4
86
g) Activity Based Costing CO4
Model Question Paper
Course Title : Max.
Marks
Duration 3 Hours 80
Instructions: 1) Question no. 1 and 5 are compulsory, any two
questions from question no. 2 to 4.
2) Figures to the right indicate full marks.
1 a What is an operation strategy? What are the genetic strategies used by
the companies to survive in today’s competitive world?
20 b
Explain in detail Porter’s value chain and its use
2 a What is project Management? Differentiate between CPM and PERT? 10
b How human factor is important in terms of manufacturing? 10
3
a Explain the steps in development of new products 10
b What is product life testing? What are its advantages and
disadvantages? 10
4
a Explain the steps in developing and operations strategy for an
organisation? 10
b What is technology management? Write its impact on the society &
industry? 10
5
Short Notes ( Any Four)
20
a Activity Based Costing
b Jig and Fixture design
c Standardization
d Resource Allocation and leveling
e Project life cycle
f Impact of globalization on Indian manufacturing industry.
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Group Exercise: Live Project would be given to the students wherein they have to visit
Organization and study the various functions of Management. They would be asked to
present their study through PPT.
Production Planning & Control
87
Course MBA Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Dr.AbidSalati Date 15/6/2015
Prerequisites Student should have basic knowledge of manufacturing process
Course Outcomes
At the end of the course the students should be able to:
CO1 Understand the concepts used in PPC
CO2 Explain the various terms like MRP, MPS
CO3 Explain PPC documents, line balancing.
CO4 Explain the role of PPC to maintain inventory in manufacturing organizations
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √
CO3 √
CO4 √
Course Contents
Unit No. Title No. of
Hours
1.
Production Planning and Control Systems:
Objectives of forecasting, Factors affecting accuracy of forecast,
methods of forecasting, aggregate planning Organizational appraisal,
strategic advantage analysis
10
2.
Resource Requirements Planning:
MRP and CRP, Scheduling process, focused manufacturing,
Scheduling of product focused manufacturing, computerized
scheduling
12
3. Production Planning and Control Activities:
10
88
Routing, Loading, Scheduling, dispatching and PPC documents – Job
shop planning, Line balancing, Planning versus Execution
4.
Application of PPC in inventory:
Materials Requirement PaPlanning, perspective, bill by materials,
master production schedules
08
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1
Manufacturing Planning and
Control
D. Whybark,
William Berry,
Thomas Vollmann
Tata McGraw
Hill,
3rd Ed. 2009.
Unit 1 to
4
2
Fundamentals of materials
management
Garret Leonard J,
Silver Milton
PHI
Publications.
Unit 1 &
4
3 Operations Management Norman Gaither,
Greg Faizer
Thomas Asia
Pvt. Ltd.
Unit 2
4
Operations Management –
Strategy and Analysis
Le J, Krajwewski
and Larry P
Ritzman
Pearson
Education
(Singapore) Pvt./
Ltd..
Unit 3 &
4
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mid Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
89
Course Unitization
Unit
Course Outcomes
No. of Questions in Mid Term Exam
No. Title Brief
Question
Short Notes
1 Production Planning
and Control Systems CO1 10 + 5 10
2
Resource
Requirements
Planning
CO2 10 + 5 10
3
Production Planning
and Control
Activities
CO3 10 + 5 10
4
Application of PPC
in inventory
CO4 10 + 5 10 -
Unit wise Lesson Plan
Unit
No
1 Unit Title Production Planning and Control Systems Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand importance and types of forecasting CO1
UO2 To know concept of aggregate planning CO1
Lesson schedule
Class
No.
Details to be covered
1 Introduce to PPC
2 Introduce to Forecasting
3 Objectives of Forecasting
4 Role of Forecasting
5 Factors affecting accuracy of forecast
6 Methods of Forecasting
7 Methods of Forecasting
8 Concept of Aggregate Planning
9 Method of Aggregate Planning
10 Assignment 1
Review Questions
Q1 What is forecasting? What are its various types? CO1
Q2 Explain factors affecting accuracy of forecast CO1
Q3 Discuss concept of aggregate planning CO 1
Q4 Short Notes:
A] Delphi method CO 1
B] Weighted average method of forecasting CO 1
90
Unit
No
2 Unit Title Resource Requirements Planning
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Explain the process of making MPS CO2
UO2 Discuss the MRP and CRP concepts CO2
Lesson schedule
Class
No.
Details to be covered
1 Introduction to RRP
2 MPS inputs and outputs
3 Preparation of MPS
4 Independent v/s Dependent Demand
5 MRP
6 CRP
7 Focused manufacturing
8 Computerized manufacturing
9 Assignment
10 Seminar
Review Questions
Q1 Explain the process of preparation of MPS CO 2
Q2 What is focused manufacturing? Give examples of Indian companies
implementing this CO 2
Q3 Short Notes:
A] Focused manufacturing CO 2
B] Computerized manufacturing CO 2
Unit
No
3 Unit Title Production Planning and Control
Activities
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To explain the functions of production planning CO 3
UO2 To explain the functions of production control CO3
Class
No.
Details to be covered
1 PPC introduction
2 Functions of PPC
3 Production planning stages
4 Production control stages
5 PPC documents
6 Job shop planning
7 Line balancing
8 Planning v/s execution
9 Seminar
10 Assignment
Review Questions
Q1 Explain the functions of PPC CO3
91
Q2 What is the difference between planning and control CO3
Q3 Short Notes:
A] Line balancing CO3
B] PPC documents CO3
Unit
No
4 Unit Title Application of PPC in inventory
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Explain the role of inventory in manufacturing line CO4
UO2 Explain impact of PPC in managing inventory CO4
Lesson schedule
Class
No.
Details to be covered
1 Bill of material
2 Types of BOM
3 Inventory and its types
4 Impact of PPC in managing inventory
5 Problems in PPC
6 Changes in PPC
7 Various manufacturing related software
8 Use of SAP in planning
9 Coordination of all departments in planning
10 Seminar
Review Questions
Q1 What is BOM? Explain its types CO4
Q2 How PPC gets impacted by inventory CO4
Q3 Short Notes:
A] Manufacturing software CO4
B] Costs of inventory CO4
Model Question Paper
Course Title : PRODUCTION PLANNING AND CONTROL Max.
Marks
Duration 3 Hours 80
Instructions: 1) Question no. 1 and 5 are compulsory,
2) Attempt any two questions from question no. 2 to 4.
3) Figures to the right indicate full marks.
1 a Explain production Planning and Control specifying each phase in
short
10
10 b
Explain moving average and weighted average method of forecasting
2 a What is aggregate planning? What are the strategies used in it? 10
b How planning for mass production and shop production differs? 10
92
3 a
What is Capacity Planning? What are the various alternatives of
increasing or decreasing plant capacity? 10
b Explain MPS. What are the inputs and outputs of an MPS? 10
4 a Explain forecasting factors affecting accuracy of forecasting 10
b How production planning and control impacts inventory? 10
5
Short Notes: (Any four)
20
a Line Balancing
b Bill of Material
c Documents in PPC
d Machine Loading
e Product focused manufacturing
f CRP
Assignments: Seminar/Assignments (For internal assessment purpose)
Materials and Inventory Management
Course Material and Inventory Management Course Code -
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Ms.Preeti A Kulkarni Date 15/6/2015
Prerequisites Student Should have basic knowledge of Financial and inventory
Management.
Course Outcomes
At the end of the course the students should be able to:
CO1 Understand the concepts used in Inventory Management.
CO2 Explain the various terms like EOQ, ABC analysis , inventory turnover.
CO3 Explain relation between forecasting, production planning and inventory.
CO4 Explain how inventory is managed using technology.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √ √
CO2 √
CO3 √
CO4 √
Course Contents
93
Unit No. No. of
Hours
Section I
1.
Inventory Management – Inventory Management s– Indian scenario
–
Inventories – Concept – type – Importance – Future of materials
management.
10
2. Inventory Planning – Inventory turn concept, effect of service level,
Integration of sales forecast, computerized inventory management.. 10
3.
Inventory Control – Inventory status – methodology – explosion of
requirements – documentation for Inventory control – Selective
inventory
Control.
10
4.
Production Inventories – Types of inventories – Economic lot size –
Inventory control – analytical techniques – Multiplant integration –
production control problems.
10
Reference Books:
Sr. No. Title of Book Author Publisher/Edition Topics
1 Production And Inventory
control handbook
Greene, James 1 to 4
2 Production and Inventory
Control
Mcleavey, Dennis
W&Narsimhan SL
Phi LearbubgPvt.
Ltd.
1 to 4
3 Introduction to Materials
Management
Stephen N.
Chapman, Lloyd
M. Clive,J. R.
Tony Arnold
Pearson
Education
Singapore Pvt.
Ltd
1 to 4
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
94
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
Brief Question Short Notes
1 Inventory Management
CO1
10+5 5
2 Inventory Planning CO2 10 +5 5
3 Inventory Control CO3 10 +5 5
4 Production Inventories CO4 10+5 5
Unit wise Lesson Plan
Unit No 1 Unit Title Inventory Management Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand overall Indian Scenario of Indian manufacturing
companies.
CO1
UO 2 To understand impact inventory management in working capital. CO1
Lesson schedule
Class
No.
Details to be covered
1 Introduction
2 Need for keeping inventory.
3 Indian scenario about inventory management
4 Types of inventory.
5 Cost associated with inventory.
6 Cost associated with inventory.
7 Importance of material management.
8 JIT
9 Features of MM
10 Case study.
Review Questions
Q1 What is the inventory management? Explain its types CO1
Q2 Discuss how inventory management impacts operations. CO1
Q3 What are the various costs associated with inventory? CO1
Q4 Short Notes :
f) JIT CO1
Unit No 2 Unit Title Inventory Planning Planned
Hrs.
10
95
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Explain the concept of inventory turnover. CO2
UO1 Discuss effect of service level on inventory level. CO2
Lesson schedule
Class
No.
Details to be covered
1 Inventory turnover concept.
2 Service level.
3 Impact of service level on inventory.
4 Sales forecast
5 Impact of Sales forecast on inventory.
6 CIM
7 Inventory Measurement cycles
8 EOQ
9 Problem on EOQ
10 Case study
Review Questions
Q1 Which is the inventory turnover? what is the effect of service level on
stocks? CO2
Q2 Explain the concept of sales forecast CO2
Q3 Short Notes :
g) CIM CO2
h) Inventory Measurement Cycles CO2
Unit
No
3 Unit Title Inventory Control Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Explain the methods inventory planning. CO3
UO 2 Discuss the documents used in managing inventory. CO3
Lesson schedule
Class
No.
Details to be covered
1 Inventory Status
2 Inventory Planning
3 EBQ
4 Explosion of requirement – BOM
5 Documents required for inventory management
6 Inventory control concept
7 Selective inventory control methods
8 ABC analysis
9 ABC analysis
10 Case study
Review Questions
Q1 What is the inventory control? What are the various methods? CO3
96
Q2 What is the use of BOM? Explain various types of BOM. CO3
Q3 Explain documents required for inventory management. CO3
Q4 Short Notes :
g) ABC Analysis CO3
h) EBQ CO3
Unit
No
4 Unit Title Production Inventories Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Explain concept of production inventory. CO4
UO2 Solve inventory planning and control problems. CO4
Lesson schedule
Class
No.
Details to be covered
1 Types of inventory
2 EOQ
3 Graph of various costs
4 Inventory models
5 VED, HML, FSN analysis
6 Multiple integration
7 EOQ problems
8 EBQ Problems
9 Problems
10 Case study
Review Questions
Q1 Which are different costs of inventory? Explain with graph. CO4
Q2 Explain the basis difference between EOQ and EBQ. CO4
Q3 Short Notes :
h) VED Analysis CO4
i) FSN Analysis CO4
Model Question Paper
Course Title : Principles and Practice of Management
Duration 3 hrs 80
Marks
Instructions: Q.No 1 & 5 are compulsory
Attempt any two questions from Q.2 to Q.4
Figures to the right indicate full marks
1 a
What id inventory? Give its types. what are the reasons for keeping the
inventory?
10
b What is JIT? What are its challenges for implementation? 10
2 a What is inventory control? Describe various documents required for it. 10
97
b Explain V-E-D and F-S-N analysis of inventory analysis methods. 10
3 a What is BOM? Explain types of BOMs. 10
b How will you implement JIT in hotel industry? 10
4 a Explain the concept of EOQ? Derive the formula for it. 10
b Describe the procedure for ABC Analysis 10
5
a
b
c
d
e
f
Short Notes( Any Four)
Sales Forecasting
Effect of service level on inventory
Computerized inventory management
KANBAN
Impact of inventory on company performance
EBQ
20
Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)
Group Exercise: Live Project would be given to the students wherein they have to visit
Organization and study the various functions of Management. They would be asked to
present their study through PPT.
Strategic Information System Management
Course Strategic Information System
Management
Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Mr.PurushottamPetare Date 15/6/2015
Prerequisites The students should possess the basic knowledge of management information
system and its applications.
Course Outcomes
At the end of the course the students should be able to:
CO1 To demonstrate uninterrupted foundation for multi-disciplinary principles in
Strategic Information System.
CO2 To understand the challenges of planning strategically for IS/IT today so that
they can be lifelong learners to stand in competitive environment.
CO3 To analyze and learn about Integrated IT Governance Framework –COBIT
for leading the organization for adopting modern technology effectively.
CO4 To critically evaluate the case studies in order to understand social
responsibility and maintain legal environment.
Mapping of COs with POs
98
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √
CO3
CO4 √
Course Contents
Unit No. Title: Strategic Information System Management No. of
Hours
Section I
1.
Strategic Information System Era, Evolving nature of Strategy and
strategic planning in organization, strategic framework, Strategic use
of IS, classification, Success factors, Organizational IS capability, 10
2.
IS Strategy, Strategy implementation, strategy tools and techniques,
resource based view of strategy, Approaches to information strategy
development, problems, and barriers. The challenges of planning
strategically for IS/IT today, Establishing an IS/IT strategy, process,
scope objectives and expectations, Deliverables from the IS/IT
strategy process
10
Section II
3.
Definition and
Assessment Maturity Model ,Integrated IT Governance Framework –
COBIT, Key governance Roles, Responsibilities and Accountability,
IT Governance Decision Rights, Key IT Resources and Functions to
be managed, Results of Ineffective IT Governance
Management of IT services Types of IS and services, Strategies for
managing IT Infrastructure, outsourcing strategies, guideline for
outsourcing decisions, application service providers
10
4.
Case studies on-IT governance
Production and manufacturing
10
Reference Books:
Sr.
No.
Title of Book Author Publisher/Edition
1 IT Governance Martin Frohlich
and Kart Glasher
Gabler
Publication
99
2
IT Governance : How Top
managers manages IT
decisions right for superior
results
Peter Weill Harward
Business School
Press
3 Strategies for Information
Technology Governance
Wim Van
Grembrgen
Idea Group
Publishing
4 Corporate Information
strategy and Management L M Applegate -------------
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
Brief
Question
Short Notes
1 Strategic Information
System CO1 10 +10 5
100
2 IS Strategy CO2 10 +10 -
3 IT Governence Theory CO3 10 5
4
Case studies on-IT
governance
Productionand
manufacturing
CO4 20
Unit wise Lesson Plan
Unit No I Unit Title Evolving Role of IS in organization Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand the different multidisciplinary principals for strategic
information system.
CO1
Lesson schedule
Class
No.
Details to be covered
1 Strategic Information System Era
2 Evolving nature of Strategy and strategic planning in organization( 2 lectures)
4 Strategic framework ( 2 lectures)
6 Strategic use of IS
7 Classification( 2 lectures)
9 Success factors
10 Organizational IS capability
Review Questions
101
Q1 Explain strategic information system era. CO1
Q2 Explain the nature of Strategy and strategic planning in organization CO 1
Q3 How to formulate a strategic framework? CO1
Q4 What is organizational IS capability? CO 1
Q5
Short notes:-
1.Success factors of IS
2.Strategic Use of IS
3.Classification
CO 1
Unit No II Unit Title Overview and Developing an IS Strategy Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To become life-long learners of developing an IS strategy. CO2
Lesson schedule
Class
No.
Details to be covered
1 IS Strategy
2 Strategy implementation
3 Strategy tools and techniques, resource
based view of strategy
4 Approaches to information strategy development
5 The challenges of planning strategically for IS/IT today
6 Establishing an IS/IT strategy.(2 lectures)
8 Process, scope objectives and expectations(2 lectures)
10 Deliverables from the IS/IT strategy process
Review Questions
102
Q1 Explain strategy tools and techniques. CO2
Q2 What is Process, scope objectives and expectations of IS? CO2
Q3 How to establish an IS/IT strategy? CO2
Q4 What are the challenges of planning strategically for IS/IT today? CO2
Unit No III Unit Title IT Governance Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To learn use of IT governance and its implementation. CO2
Lesson schedule
Class
No.
Details to be covered
1 Definition and Purpose of IT Governance
2 IT Governance Assessment Maturity Model
3 Integrated IT Governance Framework-,–COBIT
4 Key governance Roles
5 Responsibilities and Accountability
6 IT Governance Decision Rights, Key IT
7 Resources and Functions to be managed, Results of Ineffective IT Governance
8 Management of IT services Types of IS and services
9 Strategies for managing IT Infrastructure
10 Outsourcing strategies, guideline for outsourcing decisions,application service providers.
Review Questions
Q1 Define IT governance and its purpose. CO3
Q2 Explain Integrated IT Governance Framework –COBIT CO 3
103
Q3 Which are the key IT resources and Functions to be managed CO3
Q4
Which are the Types of IS and services, also explain Strategies for
managing IT
Infrastructure
CO 3
Q5 What are the guide lines for outsourcing decisions? CO 3
Unit No IV Unit Title Case studies on-IT governance Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To learn how to take decisions for maintaining legal and social environment. CO4
Lesson schedule
Class
No.
Details to be covered
1 Production and manufacturing( 10 lectures)
Review Questions
Model Question Paper
Course Title : Strategic Information System Management (System Paper-I)
Duration 3 hours 80 Marks
Instructions:
Q. No. 1 and Q. No. 5 are compulsory
Attempt any two from Question No 2, 3 and 4
Section-I
Marks
1 Hindustan Sugar & Refineries Pvt. Ltd., is one of the leading sugar
manufacturer in India started their business before independence in
Uttarpradesh having corporate office in Delhi. At present Hindustan
sugarhave 20 sugar units in IIP, Maharashtra and Tamilnadu. All units
are operatedthrough in-house ERP system. The required IT
infrastructure is maintained bylocal hardware companieS who are
service providers, Many time differentbusiness activities are suffered
20
104
due to improper IT assets maintenance by vendor.
Assignment:
a) Discuss need of IT Governance and areas of IT Governance.
b) Suggest IT Governance framework for Hindustan Sugar and
Refineries IP\.t" Ltd. (OR)
a) Discuss the significance and role of top management in
implementation of IT strategy.
b) Discuss need and significance of IT Governance framework for
bank having CBS implementation.
20
2 What is IT Strategy? Explain the process of developing IT strategy 20
3 Discuss the integrated IT Governance framework with its significance. 20
4 What is Outsourcing? Discuss various risk associated with IT services
outsourcing.
20
5 Write short note on (Any Four):
a) SWOT.
b) Issues in IT strategY.
c) IT strategy ImPlementation.
d) Types of information sYstem.
e) IT Governance.
20
Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)
Information System Audit and Security
Course MBA Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Ms.MugdhaMukund Joshi Date 15/6/2015
Prerequisites The students should possess the basic knowledge of information and also
should be well versed the basic concepts of audit and security.
Course Outcomes
At the end of the course the students should be able to:
CO1 To understand and analyze the basic knowledge of information system audit
so that it can help to achieve the organizational goal smoothly.
105
CO2 Students will demonstrate and able to work in enterprise using different
strategies of securities.
CO3 To understand and become lifelong learners in the field of IT which will help
for further decision making.
Mapping of COs with POs
Pos
COs
1 2 3 4 5 6 7 8 9
CO1
CO2
CO3
Course Contents
Unit No. Title No. of
Hours
1.
Unit I : IS Security
History & evolution of IS Security, Introduction to security, need for
securityand control, Information system Assets, risk to information,
system data andresources, definition of information security.
Computer crimes and virusInternal control, types of security Physical
security, Threats to security, physical
access, fire and theft protection, environmental hazards, logical
security:Threats to security, access control- identification,
authentication, authorization,password control and management
access control software.
8
2.
Unit II Data Security
• Data Security : Threats to security, data access control, Back-up and
Recovery strategies, data input/output control, data encryption.
Telecommunication Security: Physical security, logical access
security,dials in access security, network management control,
Authenticationprotocols, Internet/intranet Security.
• Computer configuration and operation security/ software security,
startup /shut down procedures, back up and recovery strategies,
personalsecurity, protection from people, protection of employees.
8
106
3.
Unit III: Security Policy
Security policy- Administrative & technical, Security policy
framework & infrastructure, introduction to Security policies ISO
standards and Practices. Domain related Security studies
5
4.
Unit IV: IS Audit and Control
• Information System: Overview of information System Auditing,
Need of audit of computers effects of computers on auditing,
conducting an
information system audit, types of audit, audit procedure, audit risks,
Overview of steps in a audit.
• Information System Control:
Information System Control: framework of management
control,introduction, top management control, evaluating the
planning,organizing, leading and controlling function, Basic concept
of system development, management controls, programming
management controls,operation management controls.
8
Remaining Hours will be utilized for practical, seminars and guest lectures.
Reference Books:
Sr.
No.
Title of Book Author Publisher/Edition Topics
1 EDP Auditing Ron Weber Unit IV
2
PC & LAN Security Stephen Cobb New Age
International
Publisher, 1st
Edition 2003.
Unit II
3
Enterprise Security -
Protecting Information
Assets
Michel E.
Kabey
Unit I
4
Enterprise Disaster
Recovery Planning
Miora
McGraw-Hill
Education (India)
Pvt Limited, 2009.
4th Edition.
Unit I & IV
5 Computer Security Summies All Units
107
6 Internet Security Derek, Alkin Unit I
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
(Note- Question No. 1 and No. 5 are compulsory. Attempt any two from
Question No. 2, 3 and 4)
Q.1 Case Study 20 marks
Q.2 a)
b) 20 marks
Q.3 a)
b) 20 marks
Q.4 a)
b) 20 marks
Q.5 Short notes (any four out of six) 20 marks
Course Unitization
Section
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
Brief
Question
Short Notes
1 IS Security CO1,CO2 10 5
108
2 Data Security CO2,CO3 10 +10 5
3 Security Policy CO1 10 5
4 IS Audit and Control CO1 10+10 5
Unit wise Lesson Plan
Unit No I Unit Title IS Security Planned
Hrs.
8
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand and analyze the basic knowledge of physical and logical
security.
CO1
UO2 Students will get familiar with threats of security and also identify control
measures to protect system.
CO2
Lesson schedule
Class
No.
Details to be covered
1 History & evolution of IS Security
2 Introduction to security, need for security and control
3 Information system Assets, risk to information, system data and
resources, definition of information security.
4 Computer crimes and virus Internal control
5 Types of security Physical security, Threats to security, physical
access, fire and theft protection, environmental hazards
6 Logical security:Threats to security, access control- identification, authentication,
authorization
7 Password control and management access control software.
8 Assignment No-1
Review Questions
109
Q1 What is physical security? Explain its importance in detail. CO1
Q2 Explain the control measures to protect system from virus. CO 1
Q3 What is logical security? Explain its importance in detail. CO2
Q4 Explain the need of security in detail. CO 1
Q5 What is information system security? CO 1
Q6 Explain various threats of security. CO 2
Unit No II Unit Title Data Security Planned
Hrs.
8
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To gain knowledge of different strategies like tele communication security. CO2
UO2 To understand recovery and back up process for further decision making. CO3
Lesson schedule
Class
No.
Details to be covered
1 Data Security : Threats to security, data access control, Back-up and
recovery strategies, data input/output control, data encryption.
2 Telecommunication Security: Physical security,
3 Logical access security, dials in access security, network management control
4 Authentication protocols, Internet/intranet Security
5 Computer configuration and operation security/ software security
6 Start up /shut down procedures, back up and recovery strategies
7 Personal security, protection from people, protection of employees.
8 Assignment No-2
Review Questions
Q1 Explain Internet, Intranet and Extranet security in detail. CO2
110
Q2 Discuss various security threats in detail. CO2
Q3 Explain telecommunication security in detail CO2
Q4 Explain personal security in detail. CO3
Unit No III Unit Title Security Policy Planned
Hrs.
5
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand and analyze the basic knowledge of information system audit
so that it can help to achieve the organizational goal smoothly.
CO1
Lesson schedule
Class
No.
Details to be covered
1 Security policy- Administrative & technical
2 Security policy framework & infrastructure
3 Introduction to Security policies ISO standards and Practices.
4 Domain related Security studies.
5 Assignment No-3
Review Questions
Q1 What is security policy? CO1
Q2 Explain the framework of security policy CO 1
Q3 Suggest information security policy for organisation CO1
Unit No IV Unit Title IS Audit and Control Planned
Hrs.
8
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand and analyze the basic knowledge of information system audit
so that it can help to achieve the organizational goal smoothly.
CO1
111
Lesson schedule
Class
No.
Details to be covered
1 Information System: Overview of information System Auditing, Need of
audit of computers.
2 Effects of computers on auditing, conducting an iinformation system audit
3 Types of audit, audit procedure, audit risks, Overview of steps in a audit
4
Information System Control: framework of management control,
introduction, top management control, evaluating the planning,
organizing, leading and controlling function
5 Basic concept of system development
6 management controls, programming management controls,
operation management controls.
7 Backup recovery of information system , design of security system.
8 Assignment No-4
Review Questions
Q1 What is system audit? Explain various steps involved in IS audit. CO1
Q2 Discuss need of audit of information system CO1
Q3 Explain the procedure of information system audit in detail. CO1
Q4 Discuss the framework of management work. CO1
Q5 Explain types of information system audit CO1
Q6 What is audit risk? CO1
Q7 What is management control? CO1
Q8 Explain the concept of system development CO1
Model Question Paper
Course Title : Information System Audit and Security
112
Duration 3 hours 80 Marks
Instructions:
Q. No. 1 and Q. No. 5 are compulsory
Attempt any two from Question No 2, 3 and 4
1
The State Bank is leading financial organization providing
financialservices all over India through 12600 branches, 25 regional
offices. At present outsourced core banking software solution is used for
providing e-banking facilities to customers' At present authentication
system, remote backup system is used for security purpose. From last one
year 350 cases of misuse of smart card, 240 cases of malpractices in fund
transfer are reported. To overcome above problems top level management
wants to redesign security policy for bank.
Assignments:
1) Based on above information, discuss security threats and control
measures for e-banking services.
2) Outline security policy
20
2
a Define lnformation System Audit State and explain different phases in
information system audit. 10
b What is system security ? Explain differenttypes of security threats and
control measures related to iS assets. 10
3 a
Explain internet,intranet and extranet in detail
10
b Explain the control measures to protect system from viruses. 10
Explain briefly the different components of physical security. 10
b What is logical security and its importance? 10
5
Short Notes(Any 4 out of 6)
20
a Firewall
b Computer Crimes
c Backup and recovery strategy
d Data security
113
e Security threats
Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)
Software Project Management
Course Software Project Management Course Code
Examination
Scheme
Theory Term Work University
Exam
Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Mr.PurushottamPetare Date 15/6/52015
Prerequisites To students should have the fundamental knowledge of what are the basics of
software’s.
Course Outcomes
CO1 To analyze the multidisciplinary areas in Software & Software Engineering.
CO2 To understand the concept of project management so that they can become
life long learners.
CO3 To identify and rectify the software cost estimation which helps for strategic
decision making.
CO4 Students will able to learn Case Studies on- Project organization, Identifying
standards, Identifying risk Project Management tools & estimation
techniques etc. which help them for implementing professional environment.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √
CO3 √
CO4 √
Course Contents
Unit No. Title:Software Project Management No. of
Hours
Section I
114
1. Introduction to Software, Software Engineering, system Software
development life cycle Project management overview, project
communication and documentation, Planning of Software Project
introduction problem definitions and developments strategy planning
project organizational structure software metrics.
System: Definition of system, business system, analyst and his role,
characteristics of system analyst, System analysis Method- Initial
investigation, feasibility study, cost benefit analysis, requirement
analysis, and detailed analysis. System Analysis tools and
Techniques – DFD, data dictionary, Decision tree, decision table, E-
R Diagram
10
2. Project Management: Characteristics of project management. project
plan and review project manager, tools CPM, PERT Gant Chart MS-
Project, Risk analysis and reduction, software project scheduling
software acquisition
10
Section II
3. Software Cost Estimation: Introduction, software cost factors,
software cost estimation Techniques, COCOMO FPA,NPA& ROI.
Estimation of software maintenance cost, feedback control and
feedback at various levels.
10
4. Introduction to SCM Change Management-Plan, Process, Version
Management, Defect Management, Release Management Process,
SCM Tools Software Quality Factors, Software quality metrics
Quality Assurance activities.
Case Studies on- Project organization, Identifying standards,
Identifying risk Project Management tools & estimation techniques
etc.
10
Reference Books:
Sr.
No.
Title of Book Author Publisher/Edition
1 Software Engineering
Project Management-.
Thayer R.H (IEEE, CS Press)
2 Principles of Software
Engineering Management
Glib T Wesley
3 Software Project
Management
- Edwin
Bennatan
---------
4 Software Engineering - Roger S.
Pressman
----------
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
115
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
No. Title Mid Term Exam
1 Introduction to Software, CO1 10 +10 5
2 Project Management: CO2 10 +10 5
3 Software Cost Estimation:. CO3 10 5
4 Introduction to SCM CO4 10 5
Unit wise Lesson Plan
Unit No I Unit Title Concepts of Software Project Management Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand different concepts of software engineering. CO1
Lesson schedule
Class
No.
Details to be covered
1 Introduction to Software, Software Engineering, system Software
development life cycle
2 Project management overview, project
communication and documentation,
3 Planning of Software Project
introduction problem definitions and developments strategy planning
116
4 Project organizational structure software metrics
5 System: Definition of system, business system, analyst and his role,
6 characteristics of system analyst, System analysis Method- Initial
investigation, feasibility study
7 System Analysis tools and Techniques –
DFD, data dictionary, Decision tree, decision table, E-R Diagram
8 Planning of: defining the problems
9 Developing solution, strategy, planning the process (Phased model, milestone,
documents etc.)Planning, organizational structure
10 planning for configuration management and independent verification, planning phase
dependent tools techniques, project scheduling, measurement
Review Questions
Q1 Explain the concept of software engineering in detail. CO1
Q2 Explain System Analysis tools and Techniques. CO 1
Q3 Explain planning phase dependent tools techniques CO1
Unit No II Unit Title Project Management Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To understand the basics of project management. CO2
Lesson schedule
Class
No.
Details to be covered
1 Project Management
2 Characteristics of project management( 2 lectures)
4 Tools CPM, PERT Gant Chart MS Project( 3 lectures)
8 Risk analysis and reduction
9 Software project scheduling
117
10 Software acquisition
Review Questions
Q1 Explain project management with its characteristics. CO2
Q2 Explain tools like CPM,PERT & Gant chart CO2
Q3 Explain software project scheduling software acquisition. CO2
Unit No III Unit Title Cost Estimation Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To learn different cost estimation techniques this will help them to elaborate
different elements of cost.
CO3
Lesson schedule
Class
No.
Details to be covered
1 Software Cost Estimation
2 Introduction, software cost factors( 2 lectures)
4 Software cost estimation Techniques( 3 lectures)
7 COCOMO FPA,NPA & ROI.( 2 lectures)
9 Estimation of software maintenance cost
10 Feedback control and feedback at various levels.
Review Questions
Q1 Which are the different cost estimation Techniques? CO2
Q2 Expail software cost estimation in detail. CO 2
Unit No IV Unit Title System Implementation Planned
Hrs.
10
118
Unit Outcomes
At the end of this unit the students should be able to:
UO1 To learn how to take decisions while implementing sytem. CO4
Lesson schedule
Class
No.
Details to be covered
1 Introduction to SCM Change Management
2 SCM Change Management-Plan, Process
3 Version Management & Defect Management
4 Software Quality Factors, Software quality metrics
5 Release Management Process,
6 SCM Tools Quality Assurance activities.
7 Case Studies on- Project organization, Identifying standards, Identifying risk
Project Management tools & estimation techniques etc.( 3 lectures)
Model Question Paper
Course Title : Software Project Management
Duration 3 hours Max.
Marks 80
Instructions:
Q. No. 1 and Q. No. 5 are compulsory
Attempt any two from Question No 2, 3 and 4
1 TheHCL Ltd. Company has got overseas project in the field of
communication technology. The project is undertaken for the n the
countrywide communication technology with high performance of
data transmission. The project should consist the data security and
storage rnanagement features. As a technical manager your are require
to prepare the following.
1.Technicalspecification.
2. Estimationofprojectmanagement.
3. To suggest the various security measures.
20
119
OR
A) what is DFD? List and explain the rule of drawing DFD.
B)Draw the ERD and Decision tree for the online admission system.
20
2 a Define the system? Give the characteristics of system 10
b Discuss the steps of system development life cylce. 10
3 a What is project estimation? Give the need of project estimation 10
b List and explain the characteristic of project management 10
4 a What is risk Analysis? Explain the various types of risk,in SPM. 20
5 Write short note,anyFour.
a) SQA
b) Output design
c) CMM
d)Cost estimation
e) Database design
20
Assignments: Seminar/Case study/ Group Exercise ( For Internal assessment purpose)
Agriculture Business Management
Course Agriculture Business Management Course Code
Examination
Scheme
Theory Term Work University Exam Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Mr.Sagar C. Janrao Date 15/6/2015
Prerequisites Students should know about Agri Business Management as it is one of the
important parts of Indian Economy.
Course Outcomes
At the end of the course the students should be able to:
CO1 Students will be able to know about the nature of Agri business management.
CO2 Students will be aware of basic principles of Agri business management.
CO3 Students will know about the ever emerging Agro processing industries in India.
120
CO4 Students will easily know about the recent trends in Agri Business Management.
Mapping of COs with POs
POs
COs
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √ √
CO3 √ √
CO4 √ √
Course Contents
Unit No. Title:- Agriculture Business Management No. of
Hours:- 40
1. Unit Title: - Introduction Agri Business
Nature and scope of Agri business, Importance of Agri Business
Management, Difference between Farm and Non Farm sectors,
Demand for Agri Products and its determining factors, supply of
Agri products and its determinants.
10
2 Unit Title:- Basic Principles of Agri Business Management
The value CACP quality & price – cost of production- fixed and
variable costs- Gross margins- comparative advantage-
supplementary enterprises- Laws of returns- measurement of
agricultural cost A,B,C methods.
10
3. Unit Title:- Agro Processing Industries in India
Management and processing of Sugar industry- Dairy processing –
cotton textiles – Oil Seeds processing- Sericulture, Horticulture,
and floriculture processing – medicinal plants. Problems and
10
121
prospects of Agro-processing industries in India
4. Unit Title:- Recent Trends in Agri Business Management
ITC e-choupal, contract farming, precision farming, and logistics in
Agri products in India
Reference Books:
1) M.Upton& B.O. Anlloio - “farming As a Business” Oxford university
press. New York
2) ‘S.S. Achary’ N.L. Agarwal “Agricultural Marketing in India.
3) ‘S.K. Misra’ V.K. Puri “Indian Economy “
Himalaya publishing House Mumbai.
4) ‘Bhave S.W.’ “Agri-Business management in India” S.W.
Bhave, Pune-4
5) ‘SmitaDiwase’ “Agri-Business Management”
Everest Publishing House Pune-4
6) ‘C.B. Mamoria’ “Problems of Agriculture in India.
Himalaya publishing House Mumbai, Delhi.
7) ‘ThoratsSirohis’ “State of Indian farmer” A millennium study
Rural Infrastructure Academic Foundation, New
Delhi.
8) ‘Brodway Ac and’ A..A. Brodway Text book of Agribusiness Management
9) ‘Meena R.K. & J.S. Yadav’ “Horticulture marketing & Post harvest
management” Pointer publications Jaypur- 2001
10) ‘R.N.Soni’ “Leading issues in Agricultural Economics”
11) ‘Sadhu & Singh’ “Fundamentals of agricultural Economics”
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
122
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Course Unitization
Section
Unit Course
Outcomes
No. of Questions in
Mid Term Exam
I
Brief
Question
Short Notes
No. Title
1 Introduction Agri Business CO1,
CO2
10+10 5
2 Basic Principles of Agri
Business Management
CO1,
CO2
10+10 5
3 Agro Processing Industries in
India
CO3 10 5
4 Recent Trends in Agri
Business Management
CO4 10 5
Unit wise Lesson Plan
Unit – I
Unit
No
I Unit Title Introduction Agri Business Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand about the nature of Agri business management. CO1
123
UO2 Understand the difference between Farm and Non Farm Sectors.. CO2
Lesson schedule
Class
No.
Details to be covered
1 Nature and Scope( 2 lectures)
2 Importance of Agri Business Management( 3 lectures)
3 Demand of Agri Products( 2 lectures)
4 Supply of Agri products( 3 lectures)
Review Questions
Q1 Explain the Nature and scope of Agri business Management CO1
Q2 Explain the Supply of Agri Products CO1
Unit –II
Unit
No
II Unit Title Basic Principles of Agri Business
Management
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the basic principles of Agri Business Management CO2
UO2 Understand the cost analysis of Agri Business.. CO2
Lesson schedule
Class No. Details to be covered
1 CACP quality and price- cost of Production Fixed and variable cost( 3 lectures)
2 Supplementary enterprises( 2 lectures)
3 Laws of return- measurement of agriculture cost( 2 lectures)
4 A, B, C, methods( 2 lectures)
Review Questions
124
Q1 What are the basic principles of agri-business management? CO2
Q2 Explain the laws of returns in agriculture CO2
Unit – III
Unit
No
III Unit Title Agro Processing Industries in India Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of Agro Processing Industries and its Global
Market.
CO3
Lesson schedule
Class
No.
Details to be covered
1 Management and processing of Sugar industry- Dairy processing –cotton textiles –
Oil Seeds processing- Sericulture, Horticulture, and floriculture processing –
medicinal plants. Problems and prospects of Agro-processing industries.(5
lectures)
2 Group Exercise & Case Study(5 lectures)
Review Questions
Q1 State the importance of agro-processing industries in India CO3
Q2 Explain the problems of Sugar Industries in India. CO3
Unit –IV
Unit
No
IV Unit Title Recent Trends in Agri Business
Management
Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand recent trends in Agriculture practices CO4
UO1 Will be able to understand the supply chain and logistics of Agri
products in India.
CO4
125
Lesson schedule
Class No. Details to be covered
1) ITC e-choupal, contract farming, precision farming, and logistics in agri products in
India. ( 10 lectures)
Review Questions
Q1 Explain ITC- e choupal CO4
Q2 Explain Logistics of Agri Products. CO4
Model Question Paper
Course Title : Agriculture Business Management
Duration 03 Hours Max.
Marks
Instructions:
80
1) Q. No. 1 and Q. No. 5 is compulsory.
2) Attempt any two questions from Q. No. 2 to Q. No.4.
3) Figures to the right indicate full marks
Q. 1 Case Study 20
Agriculture is the main occupation of developing economy like India, so
thatoverall development of Indian economy depends on the progress of this
particular sector. Since 1951, Government of India has made several efforts for
the development of agriculture. But Indian agriculture has not improveddue to
the professionalization and business motive. The policy of globalization and
privatization arises various challenges before farmers in India.
Agricultureshould be developed in a country as a business, so that we have
considered theproper planning and management of it.
Justify your answer with the followingquestions.
a) Explain the nature and scope of agri-business.
b) State the steps to be undertaken for overcoming the challenges before
126
Indian agriculture.
Q. 2 A What are the basic principles of agri-business management? 10
B Explain the laws of returns in agriculture 10
Q. 3 A State the importance of agro-processing industries in India. 10
B What are the problems of sugar industry in India? 10
Q. 4 A Elaborate the importance of seeds and fertilizers in farm development 10
B Give an outline of Agricultural Management Act 2007 . 10
Q. 5 Short Notes (Any Four) 20
a) Farm and non-farm sector.
b) ABC cost structure.
c) Need of dairy processing.
d) Advantages of sericulture.
e) Benefits of farm machinery.
f) Medicinal plan
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)
Case Study: OR Seminar on: OR Group Exercise:
Agricultural Marketing
Course MBA Course Code
Examination
Scheme
Theory Term Work University Exam Total
Max. Marks 100 20 80 100
Contact
Hours/ week
4 - - 40
Prepared by Sagar C. Janrao Date 15/6/2015
127
Prerequisites Students should know about Agricultural Market, Its function and System.
Course Outcomes
At the end of the course the students should be able to:
CO1 Students will be able to know about the nature of Agri business management and its
Marketing.
CO2 Students will be aware of basic principles of Marketing inAgri business management.
CO3 Students will know about the system of Rural Marketing..
CO4 Students will know about pricing and promotion of Agricultural Commodities..
Mapping of COs with POs
Pos
Cos
1 2 3 4 5 6 7 8 9
CO1 √
CO2 √ √
CO3 √ √
CO4 √ √
Course Contents
Unit No. Title:- Agricultural Marketing No. of
Hours:- 40
1.
Unit Title:- Agricultural Marketing
1) Meaning and scope
10
128
2) Market structure, factors influencing marketable surplus.
3) Estimation of marketable and marketed surplus.
4) New trends in agricultural marketing:
APEDA,NAFED,MARKFED
5) Characteristics of a good marketing system
6) Marketing Information system.
2.
Unit Title:- Marketing Functions
1) Meaning and Classification
2) Grading and Standardisation
3) Storage and Warehousing
4) Packaging and Transportation
5) AGMARK
6) Processing and Value addition
7) Future and Forward Trading
10
3.
Unit Title:- Marketing System
1) Rural Marketing – Types
2) Marketing of farm inputs- Chemical fertilizers, seeds,
pesticides, farm machinery.
3) Marketing Channels
4) Marketing institutions – Public sector, Private sector &
Cooperative sector
10
4.
Unit Title:- Pricing of Agricultural Commodities
1) Pricing decisions- factors influencing pricing decisions
2) Administered prices
3) Role of commission for agriculture costs and prices (CACP)
4) Statutory price control and rationing
10
129
5) Promotion of agricultural products.
Reference Books:
Sr.
No.
Title of Book Author Publisher/Edition Topics
1 Agricultural Marketing in
India
S.S. Acharya&
N.L. Agarwal
Oxford
All Units
2 Agriculture Marketing and
Price polices
Kahlon A.S.
and M.V.
George
Allied publishers
private limited
All Units
3 Marketing of Agricultural
Inputs,
Jain,
ManoharLal
Himalaya
Pulsing
Company
All Units
4 Problems of Agriculture in
India
C.B. Memoria Himalaya
Publishing
House
All Units
Question Paper Format along with Scheme of Marks as prescribed in University syllabus:
Internal Examination:
Sr. No. Type of Examination/ Criteria of Evaluation Marks Weightage
1 Mini Test 10 marks
2 Seminar/Case study/ Group Exercise 10 marks
3 University Theory Examination (3 hours duration) 80 marks
4 Total Marks 100 marks
Course Unitization
Unit Course
Outcomes
No. of Questions in
Mid Term Exam
Brief
Question
Short Notes
No. Title
130
1 Agricultural Marketing CO1,
CO2
10+10 5
2 Marketing Functions CO1,
CO2
10+10 5
3 Marketing System CO3 10 5
4 Pricing of Agricultural
Commodities
CO4 10 5
Unit wise Lesson Plan
Unit – I
Unit
No
I Unit Title Agricultural Marketing Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand about the nature of Marketing in Agri business management. CO1
UO2 Understand the difference between Urban Marketing and Rural
Marketing.
CO2
Lesson schedule
Class
No.
Details to be covered
1) Meaning and scope
2) Market structure, factors influencing marketable surplus.
3) Estimation of marketable and marketed surplus.
4) New trends in agricultural marketing: APEDA,NAFED,MARKFED
5) Characteristics of a good marketing system
6) Marketing Information system.
Review Questions
131
Q1 Explain Marketing Information System for Agriculture Marketing CO1
Q2 Explain Characteristics of Good Marketing System CO1
Q3 Explain APEDA CO2
Unit –II
Unit
No
II Unit Title Marketing Functions Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the basic principles of Marketing and its functions. CO2
UO2 Understand the Trading of Agriculture Products CO2
Lesson schedule
Class No. Details to be covered
1) Meaning and Classification
2) Grading and Standardisation
3) Storage and Warehousing
4) Packaging and Transportation
5) AGMARK
6) Processing and Value addition
7) Future and Forward Trading
Review Questions
Q1 What is the meaning classification of Marketing Function CO2
Q2 Explain GIS and AGMARK CO2
Q3 .Explain future and forward trading system. CO2
Unit – III
Unit III Unit Title Marketing System Planned 10
132
No Hrs.
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand the importance of Rural Market in comparison to The Urban
and International Market.
CO3
Lesson schedule
Class
No.
Details to be covered
1 Rural Marketing – Types
2 Marketing of farm inputs- Chemical fertilizers, seeds, pesticides, farm machinery
3 Marketing Channels
4 Marketing institutions – Public sector, Private sector & Cooperative sector
5 Group Exercise &Case Study( 5 lectures)
Review Questions
Q1 Explain the types of Rural Marketing System CO3
Q2 What are Marketing Channels? CO3
Unit –IV
Unit
No
IV Unit Title Pricing of Agricultural Commodities Planned
Hrs.
10
Unit Outcomes
At the end of this unit the students should be able to:
UO1 Understand pricing policies of Agriculture commodities. CO4
UO1 Will be able to understand the prices and promotion mix of any Agri
business and its allied components
CO4
Lesson schedule
Class No. Details to be covered
133
1 Pricing decisions- factors influencing pricing decisions.( 2 lectures)
2 Administered prices.( 2 lectures)
3 Role of commission for agriculture costs and prices (CACP) .( 2 lectures)
4 Statutory price control and rationing.( 2 lectures)
5 Promotion of agricultural products.( 2 lectures)
Review Questions
Q1 Explain pricing decision of Agriculture Products. CO4
Q2 Explain the Role of CACP CO4
Q3 Explain Statutory price Control and rationing CO4
Model Question Paper
Course Title : Agricultural Marketing
Duration 03 Hours Max.
Marks
Instructions:
80
1) Q. No. 1 and Q. No. 5 is compulsory.
2) Attempt any two questions from Q. No. 2 to Q. No.4.
3) Figures to the right indicate full marks
Q. 1 Case Study 20
AvinashPatil was a second year M.B.A. student. He got a tough assignment
from his mentor to participate in a conference of farmers. The theme of the
conference was lssues and options in rural marketing. Avinash had to prepare a
presentation for the conference. Avinash's father was a rice producer. He
helped Avinash for making a list of arguments against farmer advertising. Next
134
day Avinash met Manager of Gokul dairy and asked why Gokul Dairy
sponsors advertising heavily. The manager said he thought milk advertising is
successful story. He could not give any facts or figures for his success story.
Avinash discussed the issue with retail shop owner Sharma. Sharma said
advertisement is need of the time as it creates brand image. Avinash was
confused about advertisement of agricultural produce.
Questions:
1) Under what conditions shourd farmers advertise their products ?
2) What are objectives of promotional advertisements ?
3) How farmers should know the benefits of such promotions cover the cost ?
4) Should lndian farmers concentrate on production only.
Q. 2 A .Define marketing and marketable surplus. 10
B What is market structure? How agricultural marketing is related to
economic development?
10
Q. 3 A What are the functions of Commission for Agriculture Costs and Prices? 10
B Explain the importance of minimum support prices. 10
Q. 4 A What are different types of agricultural inputs and their needs? 10
B Explain the marketing strategy for fertilizers. 10
Q. 5 Short Notes (Any Four) 20
1) Grading and standardization
2) Administered Prices
3) Marketing information system
4) Forward trading
5) Role of packaging
6) Promotion of Agricultural products
Assignments: Seminar/Case study/ Group Exercise (For Internal assessment purpose)