MBA Strategy

Меdia Kit. PROMOtiON aNd adVERtiSiNG OPPORtUNitiESRussia | Ukraine | Kazakhstan

PROMOtiON aNd adVERtiSiNG OPPORtUNitiES Russia | Ukraine | Kazakhstan

HOW tO FiNd tHE RiGHt

aPPLiCaNt LEt tHE aPPLiCaNt

CHOOSE YOU

or…

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INTRODUCTION

WHO ARE WE?

WHY US?FIVE STEPS TOWARDS

AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4

BUSINESS CASE EXAMPLE

CLIENTS

RECOMMENDATIONS

CONTACTS

MBA Strategy will help you to attract more can-didates to your school! Make a step towards your applicants with us!

WOULd YOU LiKE

a dECiSiON tO BE MadE iN FaVOUR

OF YOUR SCHOOL OR COMPaNY?

There are MORE THAN 10,000 BUSINESS SCHOOLS in the world! Every pro-spective MBA-applicant should make his choice!

Alessia Glushuchuk, the head of sales department and

client services

Maxim Sidorenko,

sales manager

Elena Neshcheret,

senior consultant

Dmitriy Bondar,

MBA Strategy general director

Anna Snitko, event

manager


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

We are a team of proactive professionals with 9 years of work experience in business education.

We are the architects of numerous successful projects for both business schools and companies interested in students from the CIS counties

We are the company that promotes the MBa community in Russia, Ukraine, Kazakhstan and other CIS countries.

We are the only educational company in CIS that received certification from Ernst&Young and aiGaC (Association of International Graduate Admission Consultants).

WHO aRE WE?

Founded in 2003. Offices in Moscow, Kiev and Almaty. Team of 20 specialists with various backgrounds…

Anna Snitko, event manager, Business school relationship department


INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

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WHY iS it US WHO CaN HELP YOU?

THE FIFTH REASONSEARCHING TARGET GROUP 9 out of 10 applicants draw information from our information channels.

THE FORTH REASON PERSONAL APPROACH AND FOCUS ON RESULTS is our key conviction.

THE THIRD REASON VARIOUS FORMATS OF PROMOTIONWe use such instruments as on-line chats, on-line confer-ences, webinars, video, podcasts, banner advertising, articles, news, etc.

THE SECOND REASON MBA STRATEGY’S ONLINE RESOURCES www.mbastrategy.ua| www.mbastrategy.ru are the leading MBA web portals in CIS that have the highest ratings throughout search engines.

THE FIRST REASONREPUTATION OF MBA EXPERTSAfter 7 years of successful work people trust us! Numerous recommendations are the best evidence.


INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTSRECOMMENDATIONS

CONTACTS

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tHUS… 5 StEPS tOWaRdS YOUR PROSPECtiVE aPPLiCaNt WitH MBa StRatEGY

StEP 1. WE CHOOSE THE RIGHT AUDIENCE

StEP 3. WE CHOOSE THE PROPER INSTRUMENT FOR PROMOTION

StEP 4. COOPERATE WITH YOUR PROSPECTIVE AUDIENCE

StEP 2. TOGETHER WE CHOOSE THE PROPER CHANNEL OF INTERACTION WITH THE PROSPECTIVE AUDIENCE

StEP 5. INCREASE BRAND RECOGNITION AND NUMBER OF APPLICANTS


INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

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StEP 1. WE CHOOSE tHE RiGHt aUdiENCE

MBa StRatEGY’S ONLiNE RESOURCES aRE tHE MaiN iNFORMatiON SOURCES aBOUt MBa aNd MaStER’S PROGRaMS adMiSSiON FOR 99% OF PEOPLE FROM CiS

Where to get my MBA?What do I need for admission?Ways to finance an MBA, etc.

I WANT AN MBA!

MBA STRATEGY’S RESOURCES

MBA STRATEGY’S MEETINGS

DECISION ON WHERE TO APPLY TO

Does this school fit me?What are the prospects of career development, etc.?


INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

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Age of the audience of MBA Strategy

25-30 years 32%

>30 years 8%

18-21 years 15%

21-25 years 40%

<18 years 5%

Geography of the audience of MBA Strategy

Kazakhstan 11%

Belarus 2%

Russia 41%

Ukraine 42%

Great Britain 1%

US 3%


INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

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Work experience of MBA Strategy’s audience

Fields of activity of MBA Strategy’s audience

6-8 years 21%

8-10 years 15%

3-5 years 37%

1-2 years 17%

more than 10 years 10%

Industry

Finance/banking

Entrepreneurship

Telecommunications

Other

Consulting

12%

11%

11%

26%

30%

10%


INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

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StEP 2. tOGEtHER WE CHOOSE tHE PROPER CHaNNEL OF iNtERaCtiON WitH tHE PROSPECtiVE aUdiENCEMBa Strategy portals www.mbastrategy.ua, www.mbastrategy.ru

MBa strategy blogsblogs.mbastrategy.ua, blogs.mbastrategy.ru

MBa Strategy podcastspodcast.mbastrategy.ua, podcast.mbastrategy.ru

MBa Strategy social networkshttp://twitter.com/mbastrategyhttp://www.youtube.com/mbastrategyhttp://www.facebook.com/pages/MBA-Strategy/194047622359http://www.linkedin.com/groupInvitation?gid=1909178


MBa StRatEGY SOCiaL NEtWORKSMBa StRatEGY PO

dCaS

tS

MBa StRatEGY BLOGSSMBa

StRatEGY PORtaLS

INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

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MBa StRatEGY ONLiNE PORtaLS aRE tHE BESt iNFORMatiON RESOURCES FOR tHE MaJORitY OF CiS CitiZENS WHO aRE SEEKiNG aN MBa iN tHEiR NatiVE COUNtRY OR aBROad

MBa StRatEGY PORtaLS

NB: In the context of our Web resources, readers will consider information about a school as a key to necessary knowledge, since the target audience of our online portals is A SEARCHING ONE and interested in useful data about any MBA aspects.

MBA STRATEGY PORTALS STATISTICS

www.mbastrategy.ua www.mbastrategy.ru

WHY aRE MBa StRatEGY PORtaLS BEttER tHaN OtHER PORtaLS ON BUSiNESS EdUCatiON?

• HIGH QUALITY AND DAILY UPDATED CONTENT• EXCEPTIONALLY ANALYTICAL DATA ALONG WITH USEFUL

NEWS • INNOVATION AND NUMEROUS INTERACTIVE SERVICES

Google Analytics Data report for April 2012

58450

45840

165940

The number of visits per month

Absolute unique visitors

Pagevies


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

This is a virtual communication, where we have brought together MBA students and alumni, business schools’ representatives and business education experts!

MBa StRatEGY BLOGSblogs.mbastrategy.ua, blogs.mbastrategy.ru

If you have something to tell others you can join more than 20 experts on MBA issues.

MBa StRatEGY BLOGS iS aN OPPORtUNitY tO tELL YOUR aUdiENCE tHiNGS tHat aRE OUt OF FORMat OF tHE ORdiNaRY PORtaL!


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

This provides a multimedia platform where we publish GMAT and TOEFL video courses, interviews with students and alumni of business schools, etc.

MBa StRatEGY POdCaStSpodcast.mbastrategy.ua, podcast.mbastrategy.ua

MBa StRatEGY POdCaStS iS aN OPPORtUNitY tO dELiVER RELEVaNt iNFORMatiON tO YOUR aUdiENCE MORE EFFECtiVELY

We will record a podcast with representatives of your schools!


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

1170 users of LinkedIn are active members of MBA Strategy LinkedIn Groups

1012 people read micro blog of MBA Strategy on Twitter

26000 view

SOCiaL NEtWORKS iS a CHaNCE tO HaVE a diaLOG WitH YOUR PROSPECtiVE aUdiENCE

MBa StRatEGY SOCiaL NEtWORKS

4250 participants Face-book of Facebook monitor an update of MBA Strategy Facebook page

MBa StRatEGY’S GROUPS iN SOCiaL NEtWORKS

• THIS IS A GROUP OF PEOPLE SEARCHING INFORMATION ABOUT AN MBA • THIS IS THE MOST ACTIVE AND DIALOGUE OPEN AUDIENCE OF PROSPECTIVE MBA STUDENTS

Up to 57% of participants of virtual space use social networks


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

StEP 3. WE CHOOSE tHE PROPER iNStRUMENt OF PROMOtiON

BaNNER adVERtiSiN

GNEW

S MaiLiN

G

iNFORMatiO

N PLaCEMENt

MULtiM

Edia a

dVERtiSiNG

Banner advertising

information placement

Multimedia advertising

News mailing


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

70% OF WEB-SITE VISITORS PAY PRIMARY ATTENTION TO THE PICTURESClicking and captive BANNER WILL LEAD A PROSPECTIVE CANDIDATE to the page containing information about capaci-ties of your school.

TO PLACE INFORMATION IN CERTAIN SECTION MEANS TO LET YOUR FUTURE APPLICAT KNOW ABOUT SUGGESTED OPPORTUNITIES AND COMPARE THEM WITH OPPORTUNITIES OF OTHER SCHOOLS

TRADITIONAL INSTRUMENTS FAILED TO WORK? IT IS TIME TO TURN TO OTHER CHANNELS OF COMMUNICATIONS:

• VIDEO PRESENTATION in MBA TUBE;• AUDIO FILE in MBA Strategy Podcasts; • E-BOOKLET in the MBA Strategy library, etc.

DIRECT DELIVERY OF INFORMATION TO THE PROSPECTIVE APPLICANTS:

• EXCLUSIVE MAILING including especially your information (more than 8,000 subscribers);

• PERSONAL MAILING to the potential client base (more than 12,000 addresses);

• WEEKLY MAILING

MaiLiNG

BaNNER adVERtiSiNG iNFORMatiON PLaCEMENt

MULtiMEdia adVER-tiSiNG


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

StEP 4. iNtERaCt WitH YOUR PROSPECtiVE aUdiENCE

ON-LINE CHAT

INFORMATION SESSION

WEBINARinformation session

Webinar

On-line chat


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

LiVE COMMUNiCatiON iS tHE MOSt EFFECtiVE WaY tO dELiVER YOUR tHOUGHtS tO tHE aUdiENCE

iNFORMatiON SESSiON

iNFORMatiON SESSiON aLLOWS:

• GATHERING PEOPLE OF A CERTAIN REGION WHO ARE GREATLY INTERESTED IN YOUR SCHOOL;

• COMMUNICATING DIRECTLY WITH PROSPECTIVE AUDIENCE;

• INCREASING LOYALTY OF FUTURE APPLICANTS

WE ARE HAPPY TO ORGANISE INFORMATION SESSION FOR YOU IN MOSCOW, KIEV, AND ALMATY

Meeting with WHARTON alumni at MBA Strategy’s Kiev

office.


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS


MaKE YOUR CHOiCE: MaSS MBa FaiR VS. BOUtiqUE SESSiONS FOR YOUR BUSiNESS SCHOOL

SO tHE MaiN qUEStiON iS WHat iS tHE VaLUE OF EaCH EVENt?

BOUTIqUE SESSION

SESSiON dEVOtEd ONLY tO adVaNtaGES OF YOUR SCHOOL

aUdiENCE iS SPECiFiEd aCCORdiNG tO taRGEt PROFiLE OF StUdENtS FOR BUSiNESS SCHOOLS’ PROGRaMS

aFtER SESSiON YOU RECEiVE dataBaSE OF 50-100 diRECt CONtaCtS

MaKE YOUR CHOiCE: MaSS MBa FaiR VS. BOUtiqUE SESSiONS FOR YOUR BUSiNESS SCHOOL

SO tHE MaiN qUEStiON iS WHat iS tHE VaLUE OF EaCH EVENt?

MASS FAIR

CO-OBRaNdiNG WitH diFFERENt SCHOOLS’ NaME SO attENtiON OF aUdiENCE iS SPLittEd

PROFiLE OF aUdiENCE iS ExtREMELY diVERSE

tHERE iS NOt diRECt aCCESS tO CONtaCtS. YOUR COMMUNiCatiON iS LiMitEd WitH tiME

aNd PLaCE OF EVENt

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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

WEBiNaRWEBINAR LETS YOU present your capacities as well as communicate with your audience.

THE NUMBER OF PARTICIPANTS:From 50 to 100 prospective applicants.

ON-LiNE EVENtS LEt YOU:

• INCREASE YOUR AUDIENCE BEYOND ONE SINGLE REGION;• GATHER POTENTIAL AUDIENCE IN THREE REGIONS (RUSSIA,

UKRAINE, AND KAZAKHSTAN) PASSING BEYOND THEIR CAPITALS;• FEEL THE LEVEL OF INTEREST THROUGHOUT REGIONS; • REDUCE COSTS

Andrey Nabukhotny - Editor МВА Strategy online-activities department


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

BUSiNESS CaSE “StaRt OF FULL-tiME MBa iN SKOLKOVO”SITUATIONSKOLKOVO launches Full-time MBA program.

GOAL OF MBA STRATEGYTo attract future applicants from Russia, Ukraine, and Kazakhstan who meet established requirements to launch the first class.

DECISION

RESULTPROMOtiON RESULtEd iN ECONOMiC BENEFitS OF MORE tHaN $180 000, WHiLE SOME PaRtiCiPaNtS BECaME StUdENtS OF SKOLKOVO

BUSiNESS CaSE ExaMPLE

PROMOTION OF SCHOOL’S NAME

ESTABLISHMENT OF FEEDBACK

COMMUNICATION WITH INTERESTED AUDIENCE

We place information at MBA Strategy Web resources: business school’s profile, information about program.We update news about SKOLKOVO.

On-line chat for CIS citizens, which allowed sounding the audience and arousing interest

Two information sessions in Kiev and Almaty, assembling more than 80 future applicants


OUR CLiENtS


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

SOME RECOMMENdatiONS


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

WE aRE HaPPY tO PROVidE YOU WitH dECiSiONS iN ORdER tO attRaCt tHE BESt aPPLiCaNtS, PROMOtE YOUR COMPaNY, CONdUCt adVERtiSiNG CaMPaiGN OR iNFORMatiON SESSiON

Andrey NabukhotnyE-mail: [email protected] +38 (097) 780 11 62 Skype: nabukhotny

More details:


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INTRODUCTION

WHO ARE WE?


AN APPLICANTSTEP 1

STEP 2

STEP 3

STEP 4


CLIENTS

RECOMMENDATIONS

CONTACTS

Vladimir Potapenkoe-mail: [email protected]+380 66 267 02 01Skype: potapenko.vv

Documents

MBA Strategy