FROM THE CHAIRMANS DESK

ABOUT MCHI-CREDAI

HIGHLIGHTS OF THE PAST EXPO

THE BIG LEAP AT THE MCHI-CREDAI PROPERTY EXPO OCT 2013

MEDIA EXPOSURE

LAYOUT + EXHIBITOR & SPONSOR PACKAGES

TERMS & CONDITIONS

COMMITTEE MEMBERS

INDEX

FROM THE CHAIRMANS DESK

HelloFriends,

GreetingsfromMCHICREDAIExhibitionCommittee!

Weareproudtoannouncet he 22nd ed i t i o n o f MCHICREDAIsmostawaitedpropertye x p o s t a r t i n g f r o m October 17th to 20th 2013.Mumbai has always been lookeduponasacitywithgreatdynamismandresilience.Asacitycalledbyvarious names like The City Of

Asperestimates,totalhousingdemand across major seven cities inIndiafrom2013-2016isexpectedtobe1.28millionunits.ThegapinTierIcities is likely to remain substantialwith demand exceeding supply byatleast30%inthenext4years. Being the festive season of

Bandish AjmeraChairman, Exhibition Committee MCHI-CREDAI

Apart from the recurrent word - of - mouthpublicity,awidespreadpromotionalcampaign,coveringthelengthandbreadthofMumbai&MMR(Mumbai,Thane,NaviMumbai, Kalyan Dombivili, MiraVirar, Raigad) willfloodthecity. Along with varied forms of advertising, this yearsees a whole new dimension of communication by usingnever-before technology. This edition of the Expo alsoseesthelaunchofauniqueCSRinitiativewhichpromisestoraisegoodwilltowardsourindustry. Bigger than ever before, the event explores eachfacet of the real estate and infrastructure industry,promisinggreatvalueandbenefitsforourfraternity.Theexhibition will span across all sectors of real estateincorporatingallmajorrealtyplayersacrosstheindustry.Notlimitedtohomebuyers,theeventisfocusedtofacilitatecommercial, retail, second homes, plots and plethora ofpropertysellingoptionsforourparticipants.WehopethatthisPropertyExpowillsetanewbenchmarkforourindustrywithvariousuniquefirst-timeinitiatives

ABOUT US

ACREDAIMembertheapexbodyforprivaterealestatedevelopersinIndia:alsoaffiliatedwithleadingIndustryassociationssuchasCII,FICCI,IMCandothers.

Foundedin1982

TheonlyrecognizedbodyofRealEstateDevelopersinMumbaiand

MMR. RecognizedbytheGovernmentofMaharashtraandtheCentral

GovernmentofIndia

PremierplatformformembersdealinginRealEstateDevelopment

1000+strongmembershipofleadingdevelopersinMumbaiand

MMR

MCHICREDAIhasalsoexpandedacrossMMR,havingitsown

unitsinThane,KalyanDombivili,MiraVirarCity,Raigadand

NaviMumbai

Accountsforover80%oftheorganizeddevelopmentandshapingthe

landscapeofMumbai

IndustryinterfaceonanationallevelVoicingconcernsandfinding

solutionsby takingupvariousissuesrelatedtorealestateandinfrastructural

developmentwithgovernmentandsemiGovernmentorganizations

Afriendandphilosophertopolicymakers,thusactivelyassistingin

shapingpolicies thatarefavourabletobothconsumersandrealestatedevelopers

Providesrelevantinformationandupdatestoallstakeholdersofthe

industry

Raisesawarenessamongstthegeneralpublic,realestateandthe

HIGHLIGHTS OF THE PAST

EXPO

21ST EDITION OF MCHI-CREDAI PROPERTY APRIL 2013

The21stMegaEditionofMCHI-CREDAIsFlagship RealEstateandHousingFinanceExhibition, commencedfrom11thApril2013andransuccessfully till14thApril2013,attheMMRDAGrounds, BandraKurlaComplex

HomebuyerscouldvisittheExhibitionontheauspi Morethan100developersincludingNahar Group,AjmeraRealty,EktaWorld,IndiaBullsReal Estate,HiranandaniConstructions,HubtownLtd, Kalpataru,KanakiaSpaces,LodhaGroup,Nirmal Lifestyle,RajeshLifespaces,Rustomjee,RNACorp, VikramBuildwell,ShreeNamanGroup,Dosti RealtyLtd.,GundechaandJaypeeHomesparticipatedin theExhibition

LeadingHousingFinanceInstitution(HFIs)suchas HDFCLtd.,bankssuchasStateBankofIndia, HDFC,UnionBankofIndia,AxisBank,ICICIBank HomeLoans,PunjabNationalBankandCanara BankalsotookpartinthisExhibition

ExhibitioninauguratedbyChiefGuest,ShriSachinAhir, HonbleMinisterofStateHousing,Slum Improvement,Repairs&Re-Constructions,UrbanLand Ceiling,Industries,Mines,SocialJustice, De-AddictionActivities&Environment ShriSachinAhirannouncedduringtheeventthatthe stategovernmentwillsoondeclareanew clusterpolicy,asperwhichthegovernmentwilldem arcatetheclusterofbuildingstoberedevelopedand theninvitebuilders

THE BIG LEAP AT THE MCHI-CREDAI PROPERTY EXPO

OCT 2013

1000+ STRONG MEMBERSHIP OF LEADING DEVELOPERS

1,00,000+ FOOTFALLS

MCHI-CREDAI HOMEXPERTS TRAINED FEMALE STAFF WHICH IS WELL-VERSED WITH EVERY ASPECT

OF THE EXPO TO MAKE THE VISITORS EXPERIENCE TOTALLY HASSLE-FREE

DESIGN YOUR HOME - A NEVER SEEN BEFORE TOUCH SCREEN DRIVEN INTERACTIVE PANEL WHERE

VISITORS CAN DESIGN THEIR HOUSE AND SHARE IT THROUGH SOCIAL MEDIA AND IGNITE CONVERSATIONS

INTERACTIVE WORKSHOPS TO FAMILIARIZE VISITORS WITH HOME-BUYING SOLUTIONS LIKE VAASTU,

FENG SHUI, LEGAL ADVICE AND MORE

RFID VISITOR CARDS FOR EASY DATA COLLECTION AND RECORDING OF FOOTFALLS

CELEBRITY PRESENCE AT GRAND INAUGURATION

SPECIALLY COMMISSIONED ART INSTALLATION MADE FROM WASTE MATERIAL

AND SCRAP REFLECTING THE THEME OF THE EXPO

LAUNCH OF MCHI-CREDAIS CSR INITIATIVE MUMBAI. MAKE IT CLEAN. AIMED AT ENCOURAGING

MUMBAIKARS TO DO THEIR BIT FOR THEIR CITY

SPECIALLYCREATEDPROMOTIONALADFILMCAPTURINGTHETHEMEOFTHEEXPOTOBERELEASEDTWOWEEKSPRIORTOTHEEXPO

MOBILE LED HOARDING FOR MAXIMISING BRANDING

AFIRSTTIMEEVERMCHI-CREDAIMOBILEAPPFORTHECONSUMERSGIVINGTHEMINFORMATIONONALLMEMBERPROJECTSATTHEIRFINGERTIPS

INTEGRATEDMARKETINGCAMPAIGNANDMULTIMEDIAEXPOSURE

15DAYPOST-EVENTVIRTUALPROPERTYEXPO

APART FROM THE ABOVE, THE FOLLOWING WILL ENHANCE VISITOR EXPERIENCE

Dry Cafeterias Spread Throughout The Expo

Special Kids Zone To Keep The Children Occupied And Entertained

Bigger Conference Facility

Grand Awards Night And Conferences To Discuss The Way Ahead For The Realty Market

Larger Registration Area

Introducing International F&B Brands For The First Time At The Expo

Landscaping, Faade, Ambience On Par With The Biggest Global Expos

Comfortable Aisle Space For Easier Movement

A TRULY WORLD-CLASS EXHIBITION SPREAD OVER 26,500 SQ. M. HAVING PARTICIPATION

BY OVER 150 LEADING DEVELOPERS

TELEVISION

Ensuring comprehensive

coverage in key news-channels

from onsite event reaching out

to millions across the

subcontinent.

RADIO

To reach the target audiences in Mumbai,

MCHI to tie up with a premier radio channel

airing interesting ad-jingles and interviews

during drive-time to ensure maximum

listenership. Interesting ad-jingles and interviews

during drive-time to ensure maximum

listenership.

PRESS/ MEDIA RELATIONS

PRAgencytoensure360degreepublicrelationscampaigntoreachouttomediaacrossMumbaiandtheMaharashtraregionvianewschannels,print,radioandonlinenetworks.

PRINT ADVERTISING

Advertorials and advertisement

campaign in print newspapers to

deliver key messages.

SOCIAL MEDIA OUTREACH

Leveraging social media's presence in everyone's

life, getting the eyeballs, triggering talkability

around the event, reaching out to the target

audience and establishing a direct connect

through Facebook, Twitter and Pinterest and

their extensive database.

EMAILERSPotential visitors will be sent a specially designed

electronic direct mail showcasing various features

of the MCHI- CREDAI Property Expo 2013

with specific call to action

WEBSITEBringing the latest from the event

on the MCHI website, capturing

database and connecting partners

with prospects.

SMS BROADCAST

Regular updates will be done

through SMS blast on upcoming

events and highlights of the Expo

to the target audience.

TELEMARKETING

A dedicated tele-calling team will be appointed

for audience generation. The team will

comprise of well-trained industry professionals

who will take care of complete coordination

end to end.

MULTIPLEX ACTIVATION

Tie-up with a major multiplex chain for

activations like slide inserts during movie

intervals, standee branding,

branding on the ticket jackets amongst others.

MAGAZINEWrite-ups in leading realty

and lifestyle publications.

OUTDOOR

Hoardingsinhigh-visibilityareasacross

thecity

*Plusapplicabletaxes

15X10

150

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10X6

Towards Bandra Towards Kurla

P13

MCHI-CREDAI

Tobeapartofthedraw,stallbookingsforthe22ndMEGA SHOW,alongwithachequeof50%amountofthepreferredstall, willbeacceptedinfavourofMCHITRUSTEXHIBITION,till 30thAugust,2013,5p.m.attheMCHICREDAIOffice,New MarineLines,Mumbai.

StallswillbeallocatedonthebasisofDRAWOFLOTSfrom thelistofCompanieswhohaveappliedforthedraw.

Incaseaconcernedparticipantseekstimetodecideonthe allocationatthetimeofMCHICREDAIscall,thenthedraw tokennumberprioritywillberelegatedtothenextnumberinthe category,progressively,atthegettogetherfunctionitself.

TheStallRatesApplicationFormfortheDrawandtheExhibition LayoutPlanareenclosedforyourreadyreferenceandaction.

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Bookingformaximumstallsq.mts.willbegivenpreferenceinthedrawinrespectiveCategories.

FIRSTDRAWOFLOTSFORPREMIEREPATRON:GRAND PLATINUM SECONDDRAWOFLOTSFORPATRON:PLATINUM THIRDDRAWOFLOTSFORPREMIUM:GOLD FOURTHDRAWOFLOTSFORSECTIONA:SILVERA FIFTHDRAWOFLOTSFORSECTIONB:SILVERB SIXTHDRAWOFLOTSFORSECTIONC:SILVERC

Pleasenote:Ifthenumberofparticipantsforanystallsizecategoryismore.(forexampleinsecondslotofdraw,whereonly16stallsareavailable)ifwereceive20requeststhenall20applicationswillbeputinthecommondraw&afterthe16thdrawisdone,thebalance4applicationswouldbegivenpreferenceofchoosingstallsaheadofthirddraw.

Pleasenote:Ifanydeveloperdoesnotwanttochoosefromtheavailablestallsinthesaidcategorythenhisapplicationwillbeconsideredinthenextlotasacommonentrywithoutpreference.

Payment terms: 50%amountofpreferredstall,tobesentinadvancetothe MCHI-CREDAIofficeonorbefore30thAugust,2013,along withapplicationfordraw(till5pm). 50%(Balanceamountoftheselectedstallandapplicabletax) onorbefore30thSeptember,2013. AServiceTaxof12.36%willbeleviedonthecost. AllchequestobedrawninfavourofMCHITrustExhibition payableinMumbai. Areceiptforthepaymentreceivedwillbesentinduecourse.

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NGeneral Points to Note:

Stallsizewillnotbealtered(decreasedorincreased) inanyofthesectionsonthedemandofany exhibitor,afterallocation

Ifnecessary,participantscantaketwoadjacent (attached)stallstogether(ifavailable)toincrease theirstallsize

Youcanavailofauniformheightupto3.9mtrsfor Platinum&GoldSectionsand2.5mtrsforall stallsinSilverSection

Noadditionalstallheightwillbepermissible

Participantswillhavetoadheretothisrestriction verystrictly

ForeffectivenessofAirConditioningitwillnotbe allowedtocreatefalseceilingoveryour stallsoranycoveringontopofyourstalls.Thestalls willhavetobeopentotheceilingonthetop

Nostallpossessionwillbegivenwithoutfull100% payment,IODorCCorNA&TPDocumentsalong withMCHIAssuranceletter

ProjectwithoutIODorCCorNA&TPDocumentswillbe displayedasUPCOMINGPROJECTSandNO SALEofsuchprojectswillbeallowedatExhibition

BookingpaymentforOctober2013Showwillnotbe adjustedinanyofourfutureshows.Incaseof cancellationofparticipation,advancemoneypaidwillbe forfeited

Theallocationofthestallwillbecompletedon30thAugust 2013,atthedrawfunction,postwhichwewillbemarketing thestalltoothersintheindustry.Itwillbeopenonfirst come-first-servebasis

Pleasenotethatyourpresenceatthefunctionon30thAugust2013isamust.Itwillalsohelpyoutonetworkandinteractwithyourco-participantsfromtheindustry.Incaseofano-showfromyourorganization,yourstallselectionwillbeatMCHI-CREDAIsdiscretionandwillbegivenfromthebalancestallsavailableafterthedraw.

Welookforwardtotheprivilegeofwelcomingyourparticipationinthe22ndMEGASHOWPROPERTY2013,BKCandwelcomingyouatthefunctionon30th

PRESIDENTVimal Shah

IMMEDIATEPASTPRESIDENTParas Gundecha

PRESIDENT-ELECTDharmesh Jain

VICEPRESIDENTSMayur ShahNayan ShahDeepak GoradiaBoman Irani

HON.SECRETARYNainesh Shah

HON.TREASURERSukhraj Nahar

CEOS. Shahzad Hussain

I.A.S. (Retd.)

HON.JOINTSECRETARIESHarish PatelAshok MohananiSandeep RunwalBandish Ajmera

JOINTTREASURERSLakshman BhagtaniMukesh Patel

CO-ORDINATORSRasesh KanakiaJagdish AhujaPujit AggarwalParag Munot

COMMITTEEMEMBERSSujal Shroff

MCHI-CREDAI EXHIBITION COMMITTEE

2013-2014

MCHI-CREDAI MANAGING COMMITTEE

2013-2014

EXHIBITIONCOMMITTEE2013-2014

CHAIRMANBandish Ajmera

ADVISORYCHAIRPERSON

Manju Yagnik

ADVISORYCHAIRMANJ. S. Augustine

COCHAIRPERSONS

Pratik Patel Tejas Vyas

COORDINATOR

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