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Domestic Violence StrategyLet’s Eat Grandma
Carolina PanthersDOMESTIC VIOLENCE STRATEGY
LAUREN MORRIS, TIMOTHY ANDERSEN, CAMERON NUCKOLS, MELANIE BROOKS, AND DALLIN HULET
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Domestic Violence StrategyLet’s Eat Grandma
AGENDA
1234
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INTRODUCTION
CASE BACKGROUND
STRATEGY SUMMARY
WEIGHTED ANALYSIS
CONCLUSION
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Domestic Violence StrategyLet’s Eat Grandma
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
FINISH STRONG
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Domestic Violence StrategyLet’s Eat Grandma
Ray Rice assaults Fiancee
Greg Hardy Accused of Assault
Future Hardy Jury Trial
Richardson Accepts “Award Against
Violence”
A BRIEF HISTORY: NFL AND DOMESTIC VIOLENCE
Feb 2014
July2014
Sept2014
Jan201
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Greg Hardy after his domestic violence incident.http://www.cnn.com/2015/10/08/us/nfl-greg-hardy-returns/
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
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Domestic Violence StrategyLet’s Eat Grandma
THE PROBLEM
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
MAXIMIZE BENEFITS MINIMIZE
REPERCUSSIONS
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Domestic Violence StrategyLet’s Eat Grandma
NFL Implications
Monetary Consequenc
es
Time Effects
Richardson’s Legacy
STRATEGY OVERVIEW
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
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Domestic Violence StrategyLet’s Eat Grandma
Choices Table
Weight Banishment Suspension
NFL Implications 45% 4 2
Monetary Effect 30% 4 3
Richardson’s Legacy 15% 5 4
Time Effect 10% 5 1
Total 100% 4.25 2.50
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
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Domestic Violence StrategyLet’s Eat Grandma
NFL Domestic Violence Incidents
Will experience domestic
violence at least once in
their life
84FEMALES
25%
NFL IMPLICATIONS
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
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Domestic Violence StrategyLet’s Eat Grandma
BUSINESS MODEL
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Domestic Violence StrategyLet’s Eat Grandma
NFL Implications
Monetary Consequenc
es
Time Effects
Richardson’s Legacy
STRATEGY OVERVIEW
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
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Domestic Violence StrategyLet’s Eat Grandma
LEGACY OF JERRY RICHARDSON
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
Longevity of Career
Team Culture
Legacy EEcho
Foundation
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Domestic Violence StrategyLet’s Eat Grandma
TIME EFFECTS
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
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Domestic Violence StrategyLet’s Eat Grandma
FINISH STRONG
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
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Domestic Violence StrategyLet’s Eat Grandma
ANY QUESTIONS?
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Domestic Violence StrategyLet’s Eat Grandma
APPENDIX
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Domestic Violence StrategyLet’s Eat Grandma
“Is it good to make policy based on the whims of public opinion? Generally, no. But in this case, it is far more preferable than remaining stubbornly in support of previous mistakes and tone-deaf to the current environment. You want the league to learn and adjust, even if its motives are as cynical as wanting to appease queasy sponsors.
According to a person aware of the thinking that went into the suspension, the league was most concerned that Peterson has shown no remorse or apparent understanding that his behavior has to change. The fear is that if Peterson does something like this again, he would be subject to banishment from the league. That, of course, directly affects the league's image. And that has to be Goodell's primary concern: protecting the NFL's interests.”
http://www.nfl.com/news/story/0ap3000000430520/article/adrian-peterson-suspension-part-of-nfls-evolving-approach
PUBLIC OPINION
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Domestic Violence StrategyLet’s Eat Grandma
It’s unclear whether the “Domestic Violence 101” programs that the NFL has mandated discuss the frequency of repeat offenders in domestic violence cases, but this is a well-known subject among domestic abuse experts. Most perpetrators of domestic violence are not one-time abusers. In fact, Deadspin reported that Holder told police that Hardy had abused her before, but she didn’t report it because “[h]e terrifies me” and “I know…that he would have me killed.”“In the context of domestic violence, the term ‘first-time offenders’ is really misused,” Goldstein, whose research found that only accountability and monitoring can change an abuser’s behavior, said. “Domestic violence is the most underreported crime, so by the time police and law enforcement hear about a man’s domestic violence crime, he’s probably committed domestic violence before.”Therefore, when victims do finally get the courage to report the crimes and the criminal justice system (or, in this case, employer) goes easy on the abuser because it appears to be a first-time offense or isolated incident, it reinforces to the victim that reporting the abuse isn’t worth it. “[The victim] stays and accepts this abuse, and doesn’t report it again, and the criminal justice system thinks it’s doing a good job because he’s not arrested again,” Goldstein said. That’s why giving a man like Hardy a second chance — especially when he has not been properly punished for his first offense or shown any obvious growth from it — could put others in harm’s way.
http://thinkprogress.org/sports/2015/11/13/3722037/nfl-greg-hardy-domestic-violence/
REPEAT OFFENDERS
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Domestic Violence StrategyLet’s Eat Grandma
http://nomore.org/nflplayerspsa/
These are videos of many NFL athletes discouraging domestic violence
http://www.huffingtonpost.com/entry/terry-bradshaw-greg-hardy_us_561ab89be4b0dbb8000ef90e
- People really don’t want Domestic Violence in the world.
Do Players & People really want to end violence?
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Domestic Violence StrategyLet’s Eat Grandma
- https://yourbrainondating.com/2014/08/07/hitting-a-wide-receiver/
Punishments in the NFL
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Domestic Violence StrategyLet’s Eat Grandma
- http://www.famfc.org/domestic-violence-awareness/after-effects-of-a-domestic-violence-conviction-1
- What are the true effects of a Domestic Violence charge?
- Public Employment- General Employment- Public Records- Professional Licenses- Child Custody- Renting & Leasing- Loss of Home & Bankruptcy
Family & Friends Connection Incorporated
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Domestic Violence StrategyLet’s Eat Grandma
- http://espn.go.com/nfl/story/_/id/11220817/greg-hardy-carolina-panthers-guilty-2-counts-domestic-violence
Hardy Found Guilty on two accounts of assault
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Domestic Violence StrategyLet’s Eat Grandma
http://freakonomics.com/2013/10/23/what-makes-people-do-what-they-do/Video → https://www.youtube.com/watch?v=2aUhHb9bwdI
Story of the daycare that started charging $5 for being late to pick up child.- Parents were able to pay for their guilt
If the weight of the punishment is too life, it can become an incentive in a way. It will buy off his guilt. For someone who makes millions of dollars a year, the threat and punishment must be heavy enough to discourage the action forever
Ray Rice’s Slap on Wristhttp://www.newsday.com/sports/columnists/bob-glauber/ray-rice-s-slap-on-the-wrist-by-nfl-sends-wrong-message-on-domestic-violence-1.8894960
Why must the punishment be so big?
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Domestic Violence StrategyLet’s Eat Grandma
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UPHOLD BRAND INTEGRITY2
MAINTAIN PROFITABLITIY3
CHANGE NFL CULTURE 4
COMPONENTS OF THE PROBLEM
Introduction Case Background
Strategy Summary
Weighted Analysis Conclusion
SATISFY THE PUBLIC
NFL
Society
Team
Success:
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Domestic Violence StrategyLet’s Eat Grandma
http://www.charlotteobserver.com/sports/nfl/carolina-panthers/article49707040.html
https://www.google.com/search?q=jerry+richardson&espv=2&biw=1517&bih=665&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjh9LOo8OTLAhUQ_WMKHfsHBD4Q_AUIBygC&dpr=0.9#tbm=isch&q=jerry+richardson+echo+foundation+
https://twitter.com/nfl
http://football-office.blogspot.com/2014/05/jerry-richardson-carolina-panthers-owner.html
http://time.com/3599554/adrian-peterson-apologizes/
http://www.huffingtonpost.com/2014/10/23/domestic-violence-statistics_n_5959776.html
http://www.panthers.com/news/article-2/Richardson-receives-Award-Against-Indifference/f257d69c-957e-4dc8-84f8-2cb4aae2e313
http://fortune.com/2014/09/20/ray-rice-adrian-peterson-tiger-woods-athletes-dropped-endorsements/
REFERENCES
