Measuring  the  value  of  intangible  assets  (Employees'  skills,  IT  systems,  and  organiza>onal  cultures)  is  the  biggest  mystery  of  accoun>ng  and  is  worth  far  more  to  many  companies  than  their  tangible  assets  because  intangible  assets  are  hard  for  compe>tors  to  imitate.  In  order  to  sustain  their  compe>>ve  advantage,  managers  need  to  measure  these  intangible  assets  accurately  and  forecast  their  future  requirements  in  a  similar  fashion  as  their  tangible  assets.      Par%cipants  will  learn  how  to:  •  Iden>fy  Strategic  Job  Families  using  Strategy  Map®  • Define  Strategic  Readiness  • Measure  Human  Capital  Readiness  • Define  Strategic  IT  PorOolio  • Measure  Informa>on  Capital  Readiness  • Define  Culture,  Leadership,  Alignment  and  Teamwork  • Measure  Organiza>onal  Capital  Readiness    •  Translate  Learning  and  Growth  component  of  Strategy  into  Ac>on    

Methodology:  The  Workshop  is  designed  to  measure  organiza>onal  results,  as  well  as  opera>ons  and  processes,  and  to  link  opera>onal  measures  to  results  using  interac>ve  discussions  and  exercises.  It  will  derive  basic  theme  from  Norton  and  Kaplan’s  Strategy  Map®  meant  for  transla>ng  strategy  into  ac>on.    

Welcoming: Managers, planners and analysts who are involved in strategic planning and defining strategic readiness of organization

Investment Rs. 21,500 per

participant

Course Facilitator

Dr. Awais-e-Siraj

International and National Collaboration Partners of Genzee Solutions:

For Registration and Further Details, Please Contact: Genzee Solutions

Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com

One Day CERTIFICATE Workshop Measuring Strategic Readiness of

Intangible Assets Islamabad l Lahore l Karachi

Other “Impacting Bottom-Line” Programs in the Series: Competency Based Employee Development Competency Based Hiring and Interviewing Strategy and Strategy Maps Balanced Scorecard Blue Ocean Strategy Building Scenarios for Strategic Planning

Dr. Awais-e-Siraj

For coaching and consulting projects, feel free to contact: Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan

Phone: +92 51 2604331 Cell: +92 341 5131011 marketing@genzeesolutions.com

awsiraj@hotmail.com www.genzeesolutions.com

Dr.  Awais  is  an  international  trainer,  learning  facilitator  and  managing  director  of  Genzee  Solutions.  About  14  years  earlier,  he  joined  pharmaceutical  industry  after  doing  his  MBA  from  Strathclyde  Graduate  Business  School  in  Glasgow,  UK.  He  has  more  than  a  decade  of  experience  in  Marketing  and  Sales  in  addition  to  Medical  and  Regulatory  Affairs.  His  last  industry  assignment  was  with  Boston  Scientifics’  regional  office  in  Beirut,  Lebanon  as  Country  Sales  Manager.  An  all-­‐time  learner,  Awais  has  been  enlightened  by  training  and  education  in  Pakistan,  United  Kingdom,  USA,  France,  Germany,  Lebanon,  Malaysia  and  Singapore.        He  has  a  proven  record  of  a  successful  manager,  team  leader  and  a  professional  with  winning  mind-­‐set.  In  his  role  as  coach,  facilitator,  and  consultant  he  has  groomed  people  from  Micronet  Broadband  and  Nayatel,  Abbott,  Amson,  Ferozsons,  Roche,  British  High  Commission,  Action  Aid,  B  Braun,  Bayer  –  Schering,  Pourateb  (Iran),  Khushali  Bank,  U  Fone,  PTCL,  Air  Weapons  Complex,  Sukhi,  DOVE,  IYF,  Habib  Bank,  Amgomed,  UNDP,  Ericsson,  National  Commission  of  Biotechnology,  Clough,  Nestle,  Schering  Plough,  Mobilink,  Ministry  of  Information  Technology,  Fauji  Fertilizer  Company,  PSO,  Getz  Pharma,  Reko  Pharmacal,  

PARCO,  Ministry  of  Tourism,  HHRD,  Digital  Prodigy  Pvt.  Ltd.  PharmEvo,  GlaxoSmithKline,  ICI,  CCL,  Chas  a.  Mendoza  and  others.    His  involvement  in  academic  research,  teaching,  training  and  people  development  connected  him  initially  to  CIIT,  Islamabad,  and  later  with  Bahria  University,  Islamabad,  as  Assistant  Professor  in  the  Department  of  Management  Sciences.      Dr.  Awais  has  been  a  speaker  at  LUMS,  University  of  Punjab,  NUST,  PIMSAT,  Marketing  Association  of  Pakistan,  National  Defense  University,  Thames  Business  School,  Quaid  e  Azam  University,  National  Commission  on  Rural  Development,  COMSTECH,  HEC,  and  COMSATS.  Dr.  Awais  spearheaded  the  establishment  of  Leadership  Development  Center  (Corporate  Training  Initiative)  at  Bahria  University,  Islamabad.      He  is  the  author  of  a  book  “The  Art  of  Pharmaceutical  Selling”  which  is  now  available  on  www.amazon.com.  He  is  also  a  scholar  of  PhD  at  University  of  Leicester,  United  Kingdom.        Please  access  his  detailed  CV  at:www.genzeesolutions.com