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As companies continue to seek consumer information and use it in
a variety of ways, it
should be expected that some consumers will always find their
own ways to enhance and
refine the data that is being made either partially or fully
available.
Top 3 Takeaways from this Article:
1) OkCupid was founded by Harvard math majors in 2004, and it
first caught daters
attention because of its computational approach to matchmaking.
Members answer
droves of multiple-choice questions on everything from politics,
religion, and family to
love, sex and smartphones. On average, respondents select 350
questions from a pool of
thousands. OkCupids matching engine uses that data to calculate
a couples compatibility.The closer to 100 percent mathematical soul
mate the better.
2) Chris McKinley, a PhD student in Mathematics who was looking
for love, found that his
compatibility in Los Angeles was abysmal. OkCupid has 80,000
potential women residing
in Los Angeles and fewer than 100 of them appeared above the 90
percent compatibility
mark for Chris. Thus, he formulated a mathematical process of
data mining OkCupid,
along with statistical sampling and grouping, while refining his
date results along the
way to help identify his ideal soul mate.
3) Chris is now engaged to Tien Wang, whom he met on OkCupid via
his data hack of
their service.
M O R E O N W I R E D . C O M .
DATA AND MARKETINGGROWING UP AND FINDING ITS PLACE IN THE
WORLDPERSPECTIVEMECS
EXPLORING MECS TRENDS FOR 2014 AND BEYOND February
How One Man Hacked OkCupidto Find the Girl of His DreamsLOVE,
ACTUARIALLY:
WIRED February Issue
By Kevin Poulsen, Investigations Editor
Detroit
Miami
SanFrancisco
AKE EYE CONTACTWITH THE CAMERA
% of the hottest users are looking straighto the camera in their
profile photos.
tip
Memphis
DUDES,DONTSHOOTYOURSELF
Selfies may be acceptablefor women (45% of top-ranking straight
womenused them, as did 42% oflesbians), but not for men(13%
straight, 25% gay).
tip
STRAIGHT
FEMALE
LESBIAN
STRAIGHT
MALE
GAY MALE
Data has come a long way, as
have the ways brands (and even
governments) have gone about
protecting it. The result is improved
conversation on consumer privacy,
as well a better understandingfrom marketers about how to
best
leverage specific data streams
to guide both the creative and
strategic process.
While McKinleys story is just one
example of how digital platforms
such as OkCupid are revolutionizing
consumer experiences, it
demonstrates how access to such
algorithm-embedded devices
continues to produce mounds of
data streams that allow for more
personalized communications.As companies proactively entice
consumers to share data increase
in popularity, the conversation
about data ownership will evolve
to simultaneously better address
privacy concerns and data accuracy.
By understanding the data sources
available to you and implementing
them, you will not only improve
brand output, but will enhance the
overall consumer experience.
Read more in MECs annual global report,Review Preview 4
http://www.wired.com/wiredscience/2014/01/how-to-hack-okcupid/http://www.wired.com/wiredscience/2014/01/how-to-hack-okcupid/http://www.wired.com/wiredscience/2014/01/how-to-hack-okcupid/http://www.mecglobal.com/mec-news/MEC-releases-its-fourth-annual-Review-Preview/http://www.mecglobal.com/mec-news/MEC-releases-its-fourth-annual-Review-Preview/http://www.mecglobal.com/mec-news/MEC-releases-its-fourth-annual-Review-Preview/http://www.mecglobal.com/mec-news/MEC-releases-its-fourth-annual-Review-Preview/http://www.mecglobal.com/mec-news/MEC-releases-its-fourth-annual-Review-Preview/http://www.wired.com/wiredscience/2014/01/how-to-hack-okcupid/
