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@BurberryBurberry
Capturing the moment – @CaraDelevingne on the front row of the @Burberry Prorsum S/S15
Facebook reach
+148% for
brands vs photos socialbakers
Video in News Feed up 3.6x Facebook
Video Tweets
+28% engagement !Twitter
1. Know your audience
2. Harness superfans
3. Be entertaining or useful
4. Build a compelling storyworld
5. Keep story alive between series/campaigns
6. Be topically relevant and timely
7. Play to your platform
Seven lessons for cracking
SOCIAL VIDEO
© Red Bee Media Ltd. 2015
Results !!Nearly 800k views across the series !TWO YEARS of watch time !1 in 2 views earned organically !25% increase in YouTube channel subs !13.7% increase in digital sales YoY !
© Red Bee Media Ltd. 2013
With backstories, video bloopers, spin-offs and real-time social media presence
video
Keep up momentum to build for future activity
Drop out avoided
Graphics courtesy of Shine Communications
Source: Twitter public API
Planned real-time messages
+400% retweets
Brands tweeting about unexpected occurrences during
major events +1,200% retweets
1. Know your audience
2. Harness superfans
3. Be entertaining or useful
4. Build a compelling storyworld
5. Keep story alive between series/campaigns
6. Be topically relevant and timely
7. Play to your platform
Seven lessons for cracking
SOCIAL VIDEO