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TheGrumpyOldManagersGuide2.0Social Media
But…
You DON’T
have to be…
Or…
Or…
It’s an ATTITUDE to Life & Business
Don’t have the TIME TO
WASTE and don’t want
my staff wasting MY
TIME on Social Networks
Have enough computers at
work, WHY WOULD I want
to use them at home
It’s for YOUNG people and TECHOS
For a while WE DIDN’T GET IT either
Web 1.0 Website vs Web 2.0 Website
“Technology is shifting the
power away from, the editors, the publishers, the establishment, the media elite.
Now it’s the people
who are in control”
Rupert Murdoch
Traditional Selling Social Media Marketing
vs
Solution
Talking
Selling
Marketing
Advertising
Problem/Opportunity
Problem/Opportunity
Listen
Share
ParticipationUnderstanding
Conversion
SOLD TO RELATIONSHIPS
S
L
O
W
R
A
P
I
D
Stephen Fry, Al Gore, Oprah Winfrey & Richard Branson are all over 50… and use Twitter
LINKEDIN LETS YOU REACH 45 MILLION PEOPLE WITH AN AVERAGE AGE OF 41 & HOUEHOLD INCOME OF $109,000 REPRESENTING 150 INDUSTRIES IN 200 COUNTRIES AT NO COST
H&R BLOCK
USED YOUTUBE,
TWITTER,
FACEBOOK AND
MYSPACE TO
BOOST THEIR
OVERALL BRAND
AWARENESS BY
52% ONLY
SPENDING
0.5% OF THEIR
AD BUDGET
KG CUNNINGHAM, AT 70 YEARS OF AGE, HAS EMBRACED THE NEW MEDIUM OF LIVE INTERNET BROADCASTING
This is where your CUSTOMERS, CLIENTS, PROSPECTS & COMPETITORS are right now
What is it? Search for people
Most recent status
Headline. What I do.
Online Resume
Set Up Your Profile
Find People
Recommendations
Join Groups
Ask Questions
Answer Questions
Use Applications
Rick's Profile
Business/Fan Page - What is it?
About us
Other Facebook
members that
are Fans
News and information
Fan comments
Videos from YouTube
Build Business Page
Find people
Join Groups
Search facility
Provide resources
Use ApplicationsCheck Facebook
What is it?Branded background
Enter your “Tweet”
What’s everyone talking about
Followers latest “Tweets”
Use as a search engine to find out what people are talking about
Find people in your area
Answer “What has your attention?”
Use to engage, educate and entertain your “followers”
Get “real time” news
First pic of Hudson River crash on Twitter
Victorian Bushfires updates
What is it?
Modify the look
Most recent blog post
Add video and other applications
List of recent blog posts
A blog is a website that is easy to update
Blogging is a communication tool, a marketing technique, a listening device
and a way to interact directly with customers/clients
The word blog is irrelevant.What’s important is that it is
now common, and will soon be expected,
that every intelligent person(and quite a few unintelligent ones)will have a media platformwhere they share what they care about with the world.”
Seth Godin, Marketing Guru
Rick’s Blog
Search engine
Free broadcasting service: Flotilla For KidsViral
Marketing
Blendtec had over 50 Million
views on YouTube and sales up 5x
100,000,000 You Tube videos are viewed per day
Great source of free images
Upload photosJoin groups
3,600,000,000
Number of photos archived as of June 09. That’s roughly 1 photo per every 2 people on the planet!
Which Sites? Why they Matter? What to do?
Viral = Free Traffic Conversion + How To’s
Networking, Q&A’s Facebook Pages for Business
Easy Websites Blogs = Search, Subscriptions
Custom News Feed = Listen! Search.Twitter.com
If you want to :
improve customer service
build loyalty
collaborate with others
build an incredible and expansive network
and become a thought leader…
You should be listening to Social Media because that’s
where it all starts
Our Methodology
Policy
Plan
Approach
Our Content MethodologyLISTEN SHARE PARTICIPATE
CONVERT
WHAT WHERE WHO
CONTENT WEB2.0 SOCIAL MEDIA TRADITIONAL MEDIA
Listen
Blog
PR
E-Book
E-Newsletter
WordsPicturesPodcast
Video
CONTENT
Develop your ideas (9 Box Conversation
Planner)
Listening Tools (eg. Twitter Search,
Google Alerts, News)
Share & Participate
RSS
Feeder
Ping
CONTENT
MySpace
Other Blogs
Traditional Media
Web 2.0
Growing your audience
Listen to them
Provide a service: Something for nothing
Keep it real, honest & authentic
Be what you say and say what you be
Source: Shutterstock
51
Reasons It Goes Wrong
• Profile mismatches
• Lack of defined objectives
• Strategic timidity
• Flawed technology implementation
psd on flickr
