44
The Ultimate Guide to Branding via Social Media * Networking 2.0 @JoselinMane #MediaBootCamp13

Media bootcamp2013 joselinmane bostontweetup

  • Upload
    litbel

  • View
    189

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Media bootcamp2013 joselinmane bostontweetup

The Ultimate Guide to Branding via Social Media

*Networking 2.0

@JoselinMane #MediaBootCamp13

Page 2: Media bootcamp2013 joselinmane bostontweetup

*Agenda

*Background

*Formula

*Foundation

*Fundamentals

*Follow up

@JoselinMane #MediaBootCamp13

Page 3: Media bootcamp2013 joselinmane bostontweetup

*Background: Media w/o PR

Firm

*Website

*Print

*Radio

*TV

*Ad

@JoselinMane #MediaBootCamp13

Page 4: Media bootcamp2013 joselinmane bostontweetup

*Who am I

Control 1st 300 entries of my name on Google

Page 5: Media bootcamp2013 joselinmane bostontweetup

*Formula

1. Passion

2. Plan

3. Presence

4. Persistence

1. People

2. Preparation

3. Polish

4. Perception

@JoselinMane #MediaBootCamp13

Page 6: Media bootcamp2013 joselinmane bostontweetup

*What are you

Passionate about?

Page 7: Media bootcamp2013 joselinmane bostontweetup

*Passion

*What do you love?

*Personally

*Professionally

@JoselinMane #MediaBootCamp13

Page 8: Media bootcamp2013 joselinmane bostontweetup

*Plan

*Where are you now?

*Where do you want to go?

*Develop plan for difference

*Personal/Business/Professional

*Marketing

* Social Media

@JoselinMane #MediaBootCamp13

Page 9: Media bootcamp2013 joselinmane bostontweetup
Page 10: Media bootcamp2013 joselinmane bostontweetup

Are you ready?

*What Is Social Media?

Page 11: Media bootcamp2013 joselinmane bostontweetup
Page 12: Media bootcamp2013 joselinmane bostontweetup

* Social Media Tools Are Just That…… Tools

Page 13: Media bootcamp2013 joselinmane bostontweetup

*Mostly Communication &

Sharing

Page 14: Media bootcamp2013 joselinmane bostontweetup

*Social Media isn’t New Media

It’s NOW Media

Page 15: Media bootcamp2013 joselinmane bostontweetup

*Foundation

*Presence

*Persistence

@JoselinMane #MediaBootCamp13

Page 16: Media bootcamp2013 joselinmane bostontweetup

*Presence

1. Desired Username (up to 11 letters and numbers)

2. Desired Password (6‐10 1 uppercase, 1 lowercase, 1 number)

3. DOB

4. City, Zip Code

5. Photo 250x250 Pixels (300x100 Banner)

6. Media / Press Kit

7. Bio (Short 160 Char/ Mid 2 p / Long 1 pg)

@JoselinMane #MediaBootCamp13

Page 17: Media bootcamp2013 joselinmane bostontweetup

*Presence

@JoselinMane #MediaBootCamp13

Page 18: Media bootcamp2013 joselinmane bostontweetup

*Presence

Google

Your Real-time Online News Monitor

Finally a solution for simplifying email

Your Online News Aggregator

@JoselinMane #MediaBootCamp13

Page 19: Media bootcamp2013 joselinmane bostontweetup

*Presence

Fantastic 4

@JoselinMane #MediaBootCamp13

*

Page 20: Media bootcamp2013 joselinmane bostontweetup

Individual

Brand/Organization

*Presence*

@JoselinMane #MediaBootCamp13

Page 21: Media bootcamp2013 joselinmane bostontweetup

*Presence

* Individual

@JoselinMane #MediaBootCamp13

Page 22: Media bootcamp2013 joselinmane bostontweetup

*Presence

* Brand / Organization

@JoselinMane #MediaBootCamp13

Page 23: Media bootcamp2013 joselinmane bostontweetup

Logo (250x250

pixels) Bio

WebsiteLink

Profile Links (Sidebar)

Branding

Page 24: Media bootcamp2013 joselinmane bostontweetup

* Social Media Goal

Page 25: Media bootcamp2013 joselinmane bostontweetup

*Social Media is…

Your

Blog

Page 26: Media bootcamp2013 joselinmane bostontweetup

*Benefits

Control 1st 300 entries of my name on Google

Page 27: Media bootcamp2013 joselinmane bostontweetup

*Presence

* Website Press / Media Kit

@JoselinMane #MediaBootCamp13

Page 28: Media bootcamp2013 joselinmane bostontweetup

*Presence

@JoselinMane #MediaBootCamp13

Blisscontrol.com

Page 29: Media bootcamp2013 joselinmane bostontweetup

*Presence

@JoselinMane #MediaBootCamp13

12

Blisscontrol.com

Page 30: Media bootcamp2013 joselinmane bostontweetup

*Presence

13

@JoselinMane #MediaBootCamp13

Blisscontrol.com

Page 31: Media bootcamp2013 joselinmane bostontweetup

*Persistence

Google

Your Real-time Online News Monitor Finally a solution for simplifying email

Your Online News Aggregator

@JoselinMane #MediaBootCamp13

Page 32: Media bootcamp2013 joselinmane bostontweetup

*Persistence

Help A Reporter Out

@JoselinMane #MediaBootCamp13

Page 33: Media bootcamp2013 joselinmane bostontweetup
Page 34: Media bootcamp2013 joselinmane bostontweetup

*Persistence

Buffer App

@JoselinMane #MediaBootCamp13

Page 35: Media bootcamp2013 joselinmane bostontweetup
Page 36: Media bootcamp2013 joselinmane bostontweetup

*FUNdamentals

*People

*Preparation

@JoselinMane #MediaBootCamp13

Page 37: Media bootcamp2013 joselinmane bostontweetup

*FUNdamentals

Networking 2.0

@JoselinMane #MediaBootCamp13

Page 38: Media bootcamp2013 joselinmane bostontweetup
Page 39: Media bootcamp2013 joselinmane bostontweetup

*Follow up

*Polish

*Perception

@JoselinMane #MediaBootCamp13

Page 40: Media bootcamp2013 joselinmane bostontweetup

*Follow up

@JoselinMane #MediaBootCamp13

Page 41: Media bootcamp2013 joselinmane bostontweetup

*Follow up

@JoselinMane #MediaBootCamp13

Page 42: Media bootcamp2013 joselinmane bostontweetup
Page 43: Media bootcamp2013 joselinmane bostontweetup

*Services

*Social Media Optimization

*Social Media Quickstarts

*Marketing Audits

* Individual Coaching (online branding)

*½ & Full day Group Training

*Event Planning & Promotions

@JoselinMane

617.615.6263

[email protected]

Special Rate : MediaBootCamp 2013

Page 44: Media bootcamp2013 joselinmane bostontweetup

*Questions?Now

Or later…@JoselinMane

617.615.6263

[email protected]