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Media Business Information Management and MetadataProf. Dr. Artur [email protected]
www.tut.fi/emmi
EMMi Lab. Entertainment and Media Management
Lab. Novi Research Center – Turning
knowledge into value Tampere University of Technology (TUT)
Tampere, Finland
http://www.tut.fi/emmi
Creative Digital Media Business Information Management and Production Systems
Agenda Business Information Management Media + Business Information
Management Applications & Services Metadata Conclusion
Communications media and services are the 3rd largest IT spenders with a 4.4% growth rate
Business Information Management
• Information quality• Transformation process• System theory• Information types• Records management• Information lifecycle• Information orientation
Information
• Productivity paradox• E-commerce and e-business• Computer science• Metadata• Standards
Technology • Information orientation• Perception of information quality• Responsibilities, structure and
organization culture• Skills development• Developing strategies• Legal constraints
People
The process of managing information as a strategic resource for improving organizational performance. This process involves
developing strategies and introducing systems and controls to improve information quality to deliver value.
D. Chaffey, and G. White, Business Information Management, Pearson Education Ltd., 2005
• Data• Information• Knowledge• Wisdom • Software
• Systems• Infrastructure• Hardware• Telecommunications
• Employees• Customers• Suppliers• Government
Media Segments
Broadcasting
Newspapers &
Magazines
Production
Industries
Advertising and
Ad Agencies
Print Publishin
g
Internet & New Media
Gaming
Business Activities and Processes
Sales & Marketing
Finance
Media Supply Chain
Digital Rights Management and Royalties
Workflow and Asset
Management
Human Resource
Management
Product Life Cycle
Management
Customer Relationship Management
Supplier Relationship Management
• Media Economics• Organizational Performance• Creation of Value & Quality• Convergence
• Audience• Society• Public policy &
regulation• Creative
environments• Labor unions• Stakeholders• Media
management• Media culture• …
• Media• Aesthetics• Communication of
information• Content formats• Editing• Media studies• Messages• Media as a product• …
• Content• Distribution• Networks• Dedicated
hardware• End2End• …
People
Information
Technology
Media
Two Approaches & Viewpoints
Media AND Business Information Management
Media IN Business Information Management
Application Areas and Scenarios Marketing and targeted marketing for
media services and consumer feedback management
Social media analysis and marketing Customer intelligence either in real-
time / non-real-time Digital content End-to-End Understanding audiences,
advertisement statistics, audience trends, and audience preferences
Data warehousing Digital archiving & asset management Subscriber management & marketing Personalized and individualized
offerings to increase consumer loyalty Target niche groups and create new
revenue streams Increase revenue from intellectual
property (IP) rights and royalties Financial performance management Collaborative productions
Advertisement management, placement, and scheduling
Workflows for new capturing technologies, and techniques
Copyright, IP and royalty management Cost efficient productions by keeping
creativity and quality Integration of ‘analogue’ and ‘digital’
media product sales Customer service management &
analytics Optimization of cross-media offerings
and distributions via new channels Long tail-content management Innovative and new pricing and billing
models Live event management Operational efficiency and cost savings Management reporting & analytics and
decision making support Integrate supply chain management
with financial performanceCollected from various sources e.g. SAP, IBM, Google search
Metadata Interoperability – the ‘glue’ between systems ‘Data core’ of any information architecture Graphical website as ‘front-end’ From a content centric workflow to a data centric workflow
Enabler for domain specific production workflows Closes the feedback loop between consumer and content producer Semantic adds meaning to services and applications search – query – annotate – tag – index Seamless integration of devices
Adaptive and scalable content distribution Automation of the value-chain Adds Quality of Experience (QoE) Changes the way of working Core of ERPs, SCM, CRM, HRM, …
Examples: W3C XML as core standard, and standard for web-deployment MXF in TV productions and motion picture productions HL7 in health care
Conclusions
Media Business Information Management
Managing of media as product and resource including its related strategic and managerial activities to improve the organizational performance of a media firm along with traditional information management. This process involves developing strategies, systems and activities to improve media
from a managerial viewpoint and adding value to media products.
Metadata
Domain specific and application oriented metadata IS SIMPLY the core of any business information management system in media business
information systems – W3C’s standards apply in front-ends
However, still THE end-to-end metadata standard is missing…and it will not be MPEG-21….
Contact Prof. Dr. Artur Lugmayrwww.tut.fi/[email protected]
www.ambientmediaassociation.org
Technical Committee on “Entertainment Computing” TC 14 of the International Federation for Information Processing (IFIP).