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Media Center Directions And Partner Opportunities. Ron Pessner Director Windows eHome Division rpess @ microsoft.com Microsoft Corporation. Windows XP Media Center Edition Partner Business Opportunities Session Outline. Market Momentum for Windows XP Media Center Edition - PowerPoint PPT Presentation
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Media CenterDirections And Partner Opportunities
Ron PessnerDirectorWindows eHome Divisionrpess @ microsoft.comMicrosoft Corporation
Windows XP Media Center EditionWindows XP Media Center EditionPartner Business Opportunities Session OutlinePartner Business Opportunities Session Outline
Market Momentum for Windows XP Media Center Edition
Windows eHome Vision
Media Center PC & Device Opportunities
Extensibility & Customization Opportunities
Bringing it All Together
Conclusion & Resources
Session GoalsSession Goals
Attendees should leave this session with the following:
A better understanding of the broad market momentum behind Microsoft Media Center PCs
Understanding of the partner opportunities that Microsoft Media Center PCs creates for:
PC OEMs
CE Companies
ISVs
IHVs
Understanding of where to go for additional information
Windows XP Media Center Edition 2005Windows XP Media Center Edition 2005The Best of Computing and Home Entertainment
All of the Features of Windows XPNew digital media experiencesDigital entertainment beyond the desktop
Any TV with Media Center ExtendersGo mobile with Portable Media Centers, Smart Phones & Pocket PCsAccess & control entertainment remotely
Live & recorded TV, DVD, Photos, Music & VideoViewed from 2’ or 10’ Integrated High Def for TV, DVD & WebWidest choice of on-demand video & music services
“Microsoft may have unleashed the perfect OS for a home PC…for virtually anyone buying a new PC for home use, we can't think of a reason not to go with an MCE 2005
box.” Bill Howard | PC MagazineBill Howard | PC Magazine
"Microsoft's new Media Center [is] a TV blockbuster…it delivers the dream of integrating into one device all the digital miracles that excite, educate, entertain and engage us.”James Coates | Chicago James Coates | Chicago TribuneTribune"They have articulated a very clear
vision of how the digital home will work." Having reached its third iteration in two years, the Media Center PC is now at "the point where it's mature, stable and ready to fulfill
the vision". Michael Gartenberg | Michael Gartenberg | JupiterJupiter
“After years of hassles with Windows, I wasn't eager to let it take over my TV. But the fact is, Media Center and the Extender do the job -- and do it well.” - - BusinessweekBusinessweek
“This new version of Windows…is the best effort I've seen at unified control for TV, movies, music, photos, radio and the Web.Mike Langberg | San Jose Mike Langberg | San Jose Mercury NewsMercury News
“This [DVR] is a bold move that will put Microsoft head to head with TiVo in trying to win the hearts and minds of CE vendors and consumers toadopt their platform.” Michael Gartenberg | Michael Gartenberg | JupiterJupiter
Media Center 2005: What the Press Are Saying…Media Center 2005: What the Press Are Saying…
Media Center 2005: What the Press Are Saying…Media Center 2005: What the Press Are Saying…
Windows XP Media Center Edition: MarketingWindows XP Media Center Edition: Marketing
VideoVideo
Market Momentum and OpportunityMarket Momentum and Opportunity
Analysts expect growing demand for Media Center PCsIDC: predicts WW sales growth from 131K units in 2003 to over 19M units in 2008 (~1200%)
Parks: predicts US sales growth from 1.2M in 2004 to 7M in 2008 (~480%)
Est Media Center PCs Shipments
0
5
10
15
20
25
2002 2003 2004 2005 2006 2007 2008
(M)
IDC WW (4/2004) Parks Associates US (5/2004)
Sources: IDC: Worldwide PC Client Form Factor 2004-2008 Forecast, April 2004Parks Associates: The PC as a Multimedia Platform, May 2004
Today, the digital media enthusiast’s home contains islands of content that are hard to share between and cannot easily be enjoyed in the heart of the home: the Living Room
Digital Lifestyle Challenges Digital Lifestyle Challenges
Windows Media Center Vision Windows Media Center Vision
Consumers can enjoy their digital media content in virtually any location and on any device
Home life made easier, more convenient, and more enjoyable with Windows
Personal ProductivityBest 2’ Experience
Clean, Energetic Design
More personal with new screensavers, more themes
More Creative and Fun w/ Movie Maker 2.1, Digital Media Tools
Popup blocker for Browsing
Quality and StabilityLeading TV Quality
CE-grade experience outof the box
Stability and Performance
Software Update Services
EntertainmentBest 10’ Experience
Simple enjoyment of your media
Easy in, Easy out
For mainstream and the prosumer
More Extensible
Security and Privacy
All the benefits of SP2
Protected personal information/media
TV Parental Controls
Media Center Design PrinciplesMedia Center Design Principles
Customer Data From Media Center PC PurchasersCustomer Data From Media Center PC Purchasers
Media Center functions resonate with consumersKey scenarios include (activity at least 1x/week)
Watching TVListening to musicEnjoying photos
Entertainment functionality is used as often as Productivity
New Media Center scenarios are encouraging people to buy new PCs earlier than they would otherwise
Media Center buyers last Home PC was bought three years ago
Satisfaction is high; 9 out of 10 Media Center owners would recommend it to others (Microsoft primary research)
Media Center: Partner OpportunitiesMedia Center: Partner Opportunities
1.1. Reduce Costs:Reduce Costs: Providing more Providing more hardware flexibility hardware flexibility
2.2. Increase Business Opportunities:Increase Business Opportunities: Create additional margin Create additional margin opportunities for partnersopportunities for partners
MCE Platform MCE Platform FlexibilityFlexibility
Connected Connected DevicesDevices ServicesServices
Windows Media Center PCsWindows Media Center PCsBest for Any Room and LifestyleBest for Any Room and Lifestyle
Media Center 2005Integrated Graphics2-channel AudioTunerless & upgradeable
+ Remote Control+ TV/FM Tuners+ 5.1/7.1 Audio+ enhanced video qualityLaptop Form Factors
Additional PC in the entertainment centerConnected to Standard or Widescreen TV & Home NetworkBack panel designed for home theater AV connections
Quality of the PC Experience is KeyQuality of the PC Experience is Key
Excellent Out-Of-Box experience – first impressions are essentialSimple connection to A/V equipment
Easy-to-reach, well-labeled connections
Right connections for home equipment
Easy setup of TV output and multichannel audio
Fit and finish needs to be highFits in with other electronics – not under the desk
Excellent audio and video qualityTV and DVD playback are not novelties, but mainstream experiences
Pay attention to brightness, sharpness, and frame skipping
High-quality media and great UI create demand for more full-featured systems
Higher processing power and memory for great media experience
More storage for TV, Music, and other media
Graphics cards with excellent video quality and 3D performance
Audiophile-quality sound
TV Will Drive Many Hardware ChoicesTV Will Drive Many Hardware Choices
TunersTV and radio tuners (internal and external) are needed – multiple tuners per PC to record more than one show at a time
IR blasting to control cable and satellite boxes
TV show archivalDVD burning
Other backup media
Larger hard drive capacitySDTV shows take 1-3 Gigabytes per hour, HDTV takes ~9G/hour
Users can add additional internal or external drives for storage
TV Will Drive Many Hardware Choices (con’t)TV Will Drive Many Hardware Choices (con’t)
Display cards tuned for great video qualityGreat quality output on monitors, Flat screens displays, and traditional TVs
Variety of outputs (S-Video, Component, DVI, etc.)
Larger, better quality displaysFaster-refresh
Broader viewing angles
Better display of color
Square Pixels
Media Center Extenders and Portable DevicesOnce you have recorded TV on your system, devices let you view it where you want
Media Center Extenders
Media Center Extender for
Xbox
Extender readyCE devices(2006 / 07)
PortableMedia Centers
STBs that render Media Center
through wired and wireless networks
Available now from
Linksys
MS software title that renders
Media Center through
networked XBox consoles
Network DTVs and DVD
recorders with built-in Media
Center Extender capability
Portable media players for music,
video, and pictures on the go, including premium
content and recorded TV.
Distributing the Media Center ExperienceDistributing the Media Center Experience
Fixed function TV & DVD recording device
Subscription PVR/EPGMonthly & Lifetime
Media Center based UI
Standard definition video
PC connectivityPlaysForSure client
Extender client
Windows CE OS
Launch partner: LGE
DVD Recorder with HDDDVD Recorder with HDD
Easily identify Media Center compatible products to upgrade TV experience
Enable partners to build & promote compatibility with Media Center 2005 & beyond
TV Tuners, Remote Controls, Graphics Cards, DVD Decoders, Wireless Routers & Media Center Extenders
Deliver CE-grade quality experience with Media Center
Co-developed with Imaging Science Foundation
Program available to OEMs and IHVs for obtaining logos for:
Windows XP Media Center Edition PCsTV Tuners and graphics cards
New Programs for ConsumersNew Programs for Consumers
Premium Access to ServicesPremium Access to Services
2 Links on the Start page PLUS 3 quick links off each
Unlimited placement in More Programs
Most popular ways of accessing third party services50% via Start Page
Services Can Be Accessed Within ExperiencesServices Can Be Accessed Within Experiences
Apps/services and provide links from within experiences
Support for Music, Videos, Radio, Photos
Eliminates need to navigate to away from content
Services Can Be Accessed in Context of ContentServices Can Be Accessed in Context of Content
Takes content to the next level
Enables ISVs to provide additional value add to existing media
Links can be preinstalled – meant to add incremental value, not just shortcuts
Online SpotlightOnline SpotlightOEM Customization OpportunitiesOEM Customization Opportunities
Add a link to your 10 foot service to the Showcase in Online Spotlight (best tile)
Use the OEM ID String to render custom views of Online SpotlightSupports OEM-specific deals
App/Service can include OEM attribution logo (e.g., Brought to you by…)
z540/z545 Dual Tuner
Bringing it All TogetherBringing it All TogetherHP (US)HP (US)
DHS 2/3 Dual Tuner
Bringing it All TogetherBringing it All TogetherAlienware (US)Alienware (US)
Bringing it All TogetherBringing it All TogetherMedius (Sweden)Medius (Sweden)
Bringing it All TogetherBringing it All TogetherBow.IT (Italy)Bow.IT (Italy)
Bow.it “Home Media MK-1”
OnCinema “Chimera HS-1”
OnCinema “Teatro D1”
MagicStation MT40
Bringing it All TogetherBringing it All TogetherSamsung (Korea)Samsung (Korea)
Call to ActionCall to Action
Take advantage of the rapidly growing installed base & increasing shipments of Media Center PCs
See Media Center for yourself: Stop by the Microsoft booth in the Exhibition Hall
Consider product designs to fit with Media Center usage and scenarios
Build great PCs that run Media CenterFocus on quality of experience
Build great products that work smoothly with Media Center
Other Relevant WinHEC SessionsOther Relevant WinHEC Sessions
TWMD05001: Home Entertainment Device Design
TWWI05003: Longhorn Partner Logo Program
TWEN05001: Designing Next Generation Media Center PCs
TWEN05011: Adding Applications and Services to Windows Media Center
TWEN05007: Building IR Transceivers for WindowsMedia Center
TWEN05010: Media Center and PC Reliability
TWWI05023: Enabling the Digital Lifestyle: Navigating Public Policy Challenges
Community ResourcesCommunity Resources
Windows Hardware & Driver Central (WHDC)www.microsoft.com/whdc/default.mspx
Technical Communitieswww.microsoft.com/communities/products/default.mspx
Non-Microsoft Community Siteswww.microsoft.com/communities/related/default.mspx
Microsoft Public Newsgroupswww.microsoft.com/communities/newsgroups
Technical Chats and Webcastswww.microsoft.com/communities/chats/default.mspx
www.microsoft.com/webcasts
Microsoft Blogswww.microsoft.com/communities/blogs
Web Resources:Hardware information and whitepapers:
http://www.microsoft.com/whdc/system/platform/mediacenter
Development information:
http://msdn.microsoft.com/MCE
Email questions to:
Additional ResourcesAdditional Resources