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media data 2020
www.dach-holzbau.de
communication solutions for the target group of roofers, building plumber, carpenters and roofing materials trade
Yourtopics
on page8!
2
PRINT 1 title portrait page 32 distribution analysis page 5T editorial schedule page 6P prices page 9F formats and technical advice page 11
readership structure analysis page 13
WEBSITE 1 page 14
P page 15
F
portrait website trafficprices and forms of advertising formats and technical advice
page 16
NEWSLETTER 1 portrait page 19T timing schedule page 20P prices and forms of advertising page 21F formats and technical advice page 22
additional benefit digital: online-advertorial page 24additional benefit digital: communication package page 25
INDIVIDUALDICE@bauverlag page 26
combination discounts page 28contacts page 29
dach+holzbau – communication solutions for your target group
However you want get into contact with roofers, building plumbers and carpenters – be it in print, online, digital or face-to-face – dach+holzbau offers you the right platform in every case.
Choose one channel from the dach+holzbau portfolio or combine different channels.
media branddach+holzbau
PRINTWEBSITE
NEWSLETTERINDIVIDUAL
N
page 17
3
1printtitle portrait
1 name: dach+holzbau
2 short profile: dach+holzbau – the professional magazine for roofers, building plumbers and carpenters – reports six times a year on building projects, current trends and new products in roofing and timber construction. This magazine is directed at roofers, building plumbers, carpenters and the roof building materials trade and also reaches the subscribers to the bauhandwerk trade magazine.
3 target group: roofers, building plumbers, carpenters, roof building material trade
4
1printtitle portrait
4 publication frequency: 8 issues
5 magazine format: DIN A4 (210 mm wide x 297 mm high)
6 volume/year: 10th volume 2020
7 sales price: annual subscription national € 109.00 annual subscription abroad € 121.00 single copy € 17.00 Further information is available at www.bauverlag-shop.de.
8 organ: – 9 membership: IVW
10 publisher: Bauverlag BV GmbH Avenwedder Str. 55 33311 Gütersloh Germany www.bauverlag.de
11 editor: Michael Voss
12 advertising: Volker Winzer Head of advertising market
13 editorial department: Thomas Wieckhorst Editor-in-Chief
Stephan Thomas Editor phone: +49 5241 80-89279 fax: +49 5241 80-9650 e-mail: [email protected]
14 amount analysis: 2018 = 8 Ausgabentotal volume: 579 pages = 100.0%
editorial section 505 pages = 87.2%advertising section 74 pages = 74.8%
including:job vacancies and classified ads 0 pages = 0.0%bound inserts 3 pages = 4.1%publisher ads 18 pages = 24.3%loose inserts 6 pieces
15 analysis of editorial section: 505 pages = 100.0%
timber construction including: 197 pages = 39.0%– project report 79 pages = 15.6% – building site of the month 42 pages = 8.3%– execution and installation 29 pages = 5.7% – new products 15 pages = 3.0%– practical tips 13 pages = 2.6%roofing including: 196 pages = 38.8%– project report 63 pages = 12.5%– execution and installation 42 pages = 8.3% – building site of the month 48 pages = 7.9%– new products 28 pages = 5.5%– practical tips 23 pages = 4.6%panorama 82 pages = 16.2%special heading “zünftig” 19 pages = 3.8%utility vehicles 15 pages = 3.8% workshop + business 12 pages = 2.4%top topic 3 pages = 0.6%
5
2printdistribution analysis
1 circulation audit:
2 circulation analysis: copies per issue (annual analysis of 01st July 2018 to 30th June 2019)
print run: 18,200
copies distributed: 17,579 thereof abroad: 44
copies sold: 187 thereof abroad: 4
subscriptions: 185 thereof membershipcopies:
–
other sales: –
single copy sales: 2
free copies: 17,391
archives and specimen copies: 622
3 geographic distribution analysis:
copies actually distributed
business regions % copies
domestic 99.7 17,535
abroad 0.3 44
copies distributed 100.0 17,579
Summary of the survey method:1. Method: Dissemination analysis by file evaluation - total survey2. Basic population: actual circulation 17,579 = 100.0 %, not covered by the examination 172 = 1.0 %3. Sample: total survey4. Target person of the study: not applicable5. Period of study: July 20196. Execution of the study: Bauverlag BV GmbH
The detailed survey method can be found at www.dach-holzbau.de/survey_method.
3.1 distribution by Nielsen areas/german states:
copies actually distributedVertrieb % copiesNielsen area ISchleswig-Holstein 3.3 579Hamburg 1.0 175Lower Saxonia 10.0 1,754Bremen 0.5 88Nielsen area IINorth Rhine Westphalia 19.2 3.367Nielsen area IIIaHessen 6.5 1,140Rhineland-Palatinate 5.9 1,035Saarland 1.0 175Nielsen area IIIbBaden-Württemberg 17.0 2,981Nielsen area IVBavaria 17.7 3,104Nielsen area VBerlin 1.2 210Nielsen area VIMecklenburg-Vorpommern 1.4 245Brandenburg 3.1 544Saxony-Anhalt 2.7 473Nielsen area VIIThuringia 3.3 579Saxony 6.2 1,087copies actually distributed in domestic area 100.0 17,535
6
Tprinteditorial schedule
issue dates roofs timber construction tools/products operational management and commercial vehicles
events/traid fairs
1/2020 PD: 20.01.2020
ED: 29.11.2019
AD: 16.12.2019
• Flat roofs
• Liquid plastic
• (Internal and external) insulation and sealing
• Metal roofs, metal facades, composite construction materials
• Solid wood
• Supporting structures
• Joining technology
• Special: New tools and machines at DACH+HOLZ 2020
• Operational management: education and training, staff, human resources
28.-31.1. DACH+HOLZ, Stuttgart
18.-21.02. bautec, Berlin
11.-15.03. Internationale Handwerks-messe, Munich
2/2020 PD: 13.03.2020
ED: 24.01.2020
AD: 19.02.2020
• Flat roof sealing, drainage
• Dormer windows, sky-lights, window strips and dome lights
• Green roofs
• Timber frame construction, dry construction
• Fibre cement panels
• Terraces, balconies, loggias
• (Internal and external) insulation
• wood protection
• Sawing, drilling, screwing
• welding, cutting, sealing
• Commercial vehicles: testing, technology, fitting out
18.-21.03. Holz-Handwerk, Nurnberg
3/2020 PD: 27.04.2020
ED: 28.02.2020
AD: 01.04.2020
• Steep roofs, slates
• concrete roofing tiles, roofing tiles
• (Internal and external) insulation, fire protection
• Scaffolding, ladders, landings
• Wood hybrids
• Multi-storey timber buildings
• Modular construction
• Fire protection
• Acoustic components
• Storm clips, wind suction protection
• Milling, cutting, sawing
• Suction, joining, fastening
• Operational management: law, management, IT
• Work clothing
4/2020 PD: 08.06.2020
ED: 31.03.2020
AD: 13.05.2020
• Height protection• Photovoltaics and solar
power• Energy storage systems• Drainage
• Protected buildings
• Ecological construction and refurbishment
• Planning software
• Joinery and woodworking machines
• Waterproofing, insulation,
• Applying, spreading, spraying, squirting
• Welding
• Commercial vehicles: elec-tromobility, drive systems, battery options
17.-19.06. The smarter E Europe, (Intersolar Eu-rope, ees Europe, Power2Drive Europe, EM-Power), Munich
PD = publishing date, ED = editorial deadline, AD = advertising deadline
All topicsand search terms can
be found on page 8.
7
issue dates roofs timber construction tools/products operational management and commercial vehicles
events/traid fairs
5/2020 PD: 17.07.2020
ED: 25.05.2020
AD: 24.06.2020
• Sealing buildings, liquidplastic
• Metal roofs, metal façades,composite construction materials
• Dormer windows, sky-lights, window strips anddome lights
• (Internal and external)insulation
• Façades
• Dormer windows
• Joining technology
• Acoustic components
• Sawing, drilling, screwing, measuring
• Operational management:health protection (UV and sunlight protection), work clothing
6/2020 PD: 04.09.2020
ED: 13.07.2020
AD: 12.08.2020
• Flat roofs
• Drainage
• (Internal and external)insulation and sealing
• Green roofs
• Solid wood construction
• Multi-storey timberbuildings
• Joinery machines
• Wood protection
• Machines and plants
• Suction and cleaning
09.-13.09. Nordbau, Neumunster
7/2020 PD: 16.10.2020
ED: 31.08.2020
AD: 23.09.2020
• Steep roofs
Height protection, ladders, scaffolding
• Slates, roof tiles, concreteroof tiles
• Dormer windows, sky-lights, window strips anddome lights
• Protected buildings
• Ecological construction andrefurbishment
• Timber frame work
• Fire protection
• Fastening, joining,welding
Operational management: worker protection, health and safety at work
05.-07.11. denkmal, Leipzig
8/2020 PD: 04.12.2020
ED: 30.09.2020
AD: 11.11.2020
• Snow protection• Metal roofs and metal
façades• Composite construction
materials• Steep roofs
• Building physics
• Wooden composites
• Sealing
• Measuring, welding,soldering, cham-fering
• Commercial vehicles: Testing, trailers, operation,fleets, leasing
11.-16.01. BAU 2021, Munich
Tprinteditorial schedule
PD = publishing date, ED = editorial deadline, AD = advertising deadline
All topicsand search terms can
be found on page 8.
8
printeditorial schedule N
topics issuesacoustic elements 3, 5
anchor points 1, 4, 7
and renovation 4, 7
balcony waterproofing 2
building physics 2, 8
building waterproofing 1, 2, 5, 6, 8
composite materials (composites)
1, 5, 8
concrete roof tiles 3, 7
cutting 2, 3
dormers 5
drainage 2, 4, 6
drill 2, 5
drywall 2
ecological building
electric mobility 4
facades 5, 8
fall protection 1, 4, 7
fibre cement panels 1, 2, 5
fire protection 3, 7
flat roof 1, 2, 6, 8
green roof 2, 6
topics issueshalf-timbered 7
insulation 1, 2, 3, 6
joining technology 1, 5
ladders 3, 7
light bands, sky domes 2, 5, 7
liquid plastic 1, 5
loggias 8
measuring instruments 8
metal roofs, metal facades 1, 5, 8
module construction 3
multi-storey timber construc-tion
3, 6
pendant 8
photovoltaics and solar 4
pitched roof 3, 7, 8
planning software for timber constructors
4
power storage 4
proofing (roof and building waterproofing)
1, 2, 5, 6, 8
protection of historical monuments
7, 4
rafter mounted insulation 1, 2, 3, 5, 6
roof tiles 3, 7
An overview of the main editorial themes and corresponding issues in dach+holzbau containing reports on these:
Information on new products is published in every issue. Please send us your press releases including printable images to our editing team no later than 4 weeks before the date of publication: [email protected]
topics issuesroof windows 2, 5, 7
saws 2, 3, 5
scaffolds, railings 3, 7
screws 2, 5
skylights 2, 5, 7
slate 3, 7, 8
snow protection 8
solid wood 1, 6
storm pegs 3
suction 3, 6
suction and cleaning 6
terrace 2
timber frame construction 2
load-bearing structures 1
trimming lines 4, 6
UV protection, sun protection 5
welding 2, 4, 8
wind suction protection 3
wood hybrid 3
wood preservation 6
wood-based materials 8
work clothes 3, 5
work safety 5, 7
9
Pprintprices, valid from 01.10.2019
1 ad sizes and rates (prices in €):
format width x height mm b/w colour
2/1 page 202,5 x 271 per page 7,990.00 10,900.001/1 page 190 x 271 4,140.00 5,750.001/2 page horizontal 190 x 131 2,285.00 3,180.00
upright 92 x 271juniorpage 133 x 177
1/3 page horizontal 190 x 87 1,590.00 2,375.00upright 60 x 271
1/4 page horizontal 190 x 65 1,255.00 1,895.002-spaltig 92 x 135upright 44 x 271
1/8 page horizontal 190 x 30 765.00 1,245.00
2-spaltig 92 x 63
format colour
advertorial 1/1 page 5,750.00advertorial 1/2 page 3,180.00cover story 12,130.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 additional charges: special position:inside front cover € 420.00
inside back cover € 240.00back cover € 470.00right page next to editorial € 240.00right page next to content € 330.00other prescribed positions: 20 % of basic b/w rate
colour: per special colour € 980.00
formats: Ads bleeding over the printing area, bleed ads:1/1 page € 570.001/2 page and smaller € 330.00All charges are discountable.
3 discounts:: published within 12 months
2 times 3% 2 pages 5%4 times 5% 4 pages 10%6 times 10% 6 pages 15%8 times 15% 8 pages 20%
Crossmedia discountDiscounts for print and online advertising and crossmedia advertisingcampaigns on request.
Bauverlag combinationCombination discount for combining the magazines of Bauverlag.Please refer to “combination discounts” on page 27.
Loose inserts and technical costs are not discountable.
front cover 9,900.00
10
4 classified ads: (nicht rabattierbar)situations vacant b/w per mm € 3.00
(1 column, 44 mm wide)situations vacant colour per mm € 3.30
(1 column, 44 mm wide)situations wanted per mm € 2.30
(1 column, 44 mm wide) wanted/For sale per mm € 5.30
(1 column, 44 mm wide)box number fee € 50.00
From a print value of 1,100.00 €, your job posting will be displayed online at www.dach-holzbau.de for 4 weeks for free.
5 special ad types: bound inserts2 pages € 4,530.004 pages € 8,590.00(others on request)
discounts as per scale of discount 1 sheet = 1/1 ad pagePlease supply bound inserts in untrimmed format of 216 mm wideand 303 mm high (four pages and more: folded).
required delivery quantity: 18,300 copies delivery address:
delivery memo:
pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der PfalzGermany „for dach+holzbau issue …“
loose inserts (not discountable)maximum size 205 x 290 mm
weight of loose insert price ‰up to 25 g and 2 mm thickness € 325.00(higher weights on request)
For selected circulation: costs per selection € 110.00
required delivery quantity: 18,300 copies delivery address:
delivery memo:
pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der PfalzGermany „for dach+holzbau issue …“
glued ad media price ‰postcard € 71.40product samples on request
Technical costs are not eligible for commissions and are notdiscountable.
required delivery quantity: 18,300 copies delivery address:
delivery memo:
pva, Druck und Medien-Dienstleistungen GmbHIndustriestraße 1576829 Landau in der PfalzGermany „for dach+holzbau issue …“
We will be happy to provide you with information on other special forms of advertising. Just contact us, we will be pleased to realize your individual customer wishes.
6 contact: Volker Winzer Head of advertising market
7 terms of payment: Net invoice value within 30 days following the date of the invoice,VAT ID No. DE 813382417
Bauverlag BV GmbH, GüterslohDeutsche Bank BerlinIBAN: DE45 1007 0000 0069 4653 00BIC: DEUTDEBBXXX
Pprintprices, valid from 01.10.2019
11
Fprintformats and technical advice
1 magazine format: DIN A4 (210 mm wide x 297 mm high; untrimmed: 216 mm wide x 303 mm high
printing area: 190 mm wide x 271 mm high 4 columns à 41 mm
2 printing and binding methods: Offset printing, adhesive binding
3 data transfer: We accept the following data media: CD-ROM, DVD by FTP: on request by e-mail (up to 10 MB): [email protected] For larger volumes of data, please contact: Natika Heinemann, phone: +49 5241 80-2175
4 data formats: Please send your ad data as PDF data files with embedded fonts, CMYK colour space or spot colours and 300 dpi resolution. Alternatively you can send us an EPS file with fonts converted to paths and 300 dpi resolution or a TIFF file in CMYK colour space with 600 dpi resolution. Please note that for open files we may charge editing costs depending on the work required. If possible, please use only PostScript fonts from the Adobe or Linotype Library. If you use any other or modified fonts, please advise us accordingly. For reasons relating to licensing laws, you may not supply fonts to us. If we do not have the font used, you must con vert the text section concerned into character codes with a graphic program and integrate it as a graphic into your document. In such cases, please consult us.
5 colours: Please make sure that the colour range always contains Cyan, Magenta, Yellow and Black. Colours which do not require their own printing block must be marked as fourco lour separations. Colour mode: CMYK. With RGB, colour differences result.
6 proof: With every data delivery, please enclose an 1:1 laser prin tout for checking the layout and text. For all contract-proof ads, digital proofs (with Ugra/FOGRA media wedge V 2.0) are required. The colour profile is iso coated v2 300 %. If no proofs are provided, the publisher assumes absolutely no liability for colour shifts/variations in the print image.
7 data archiving: All data files sent to us must be copies; for back-up purposes,you should store originals until publication of the
respective issue. The documents and indexes must have a unique order and page designation. If possible, please avoid special symbols, blanks and umlauts in your data file names. Please ensure that you supply all elements used. This applies particularly to photos/figures and fonts embedded in EPS graphics. Data are archived; repeats without changes are therefore generally possible. However, we do not provide a data guarantee.
8 guarantee: The printers working for us can only expose what is stored on the data media delivered by you. We cannot accept liability for any deviations in texts, illustrations and colours.
9 contact: Natika Heinemann phone: +49 5241 80-2175 e-mail: [email protected]
12
Fprintformats and technical advice
printing size area
1/3 upright
60 x 271
1/1 page
190 x 271
2/3 upright
125 x 271
2/3 horizontal
190 x 178
1/2 horizontal
190 x 131
1/2 upright
92 x 271
1/3 horizontal
190 x 87
1/4 upright
44 x 271
1/4 horizontal
190 x 65
1/4 2-col.
92 x 135
1/2 juniorpage
133 x 177
formatwidth x heightin mm
formatwidth x heightin mm
1/3 upright
68 x 297
1/1 page
210 x 297
2/3 upright
132 x 297
2/3 horizontal
210 x 188
1/2 horizontal
210 x 145
1/2 upright
100 x 297
1/3 horizontal
210 x 99
1/4 upright
51 x 297
1/4 horizontal
210 x 75
1/4 2-col.
100 x 145
bleed size (additionally 3 mm trim to each side)
1/2 juniorpage
140 x 190
13
printreadership structure analysis
19 industries/sectors/fields/professional groups:
readership structure copies actually distributed copies %
roofers 7,928 45.1%
carpenters 6,979 39.7%
further craftsmen 1,037 5.9%
architects and construction planning engineers 316 1.8%
roofing materials trade 1,037 5.9%
training and continuous training 71 0.4%
others 211 1.2%
copies actually distributed 17,579 100.0%
publisher evaluation, status September 2019
14
1websiteportrait
1 web adress: www.dach-holzbau.de
2 short profile: www.dach-holzbau.de is the online information platform for the owners and managers of roofing, building plumbing, tinsmithing and carpentry companies involved in interior and exterior refurbishment and new builds. www.dach-holzbau.de completes the dach+holzbau trade magazine with up-to-the-minute news, product announcements and background reports.
3 target group: roofers, building plumbers, carpenters, roof building material trade
4 publisher: Bauverlag BV GmbH
contact editorial department:Stephan Thomas Editor phone: +49 5241 80-89279 fax: +49 5241 80-9650e-mail: [email protected]
contact digital advertising:Axel Gase-Jochens Head of Digital Salesphone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]
15
website Nwebsite traffic
1 traffic audit:
2 website traffic:
–
page impressions: 16,565 visits: 11,673unique user: 10,539(source: Google Analytics; monthly average October 2018 until September 2019)
16
Pwebsiteprices and forms of advertising
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/4 weeksfullsize banner complete website, in rotation with max. 2 others 468 x 60 100 kB 488.00superbanner complete website, in rotation with max. 2 others 728 x 90 100 kB 585.20skyscraper complete website, in rotation with max. 2 others 120 x 600 100 kB 700.00
skyscraper sticky complete website, in rotation with max. 2 others 120 x 600 100 kB 735.00wide skyscraper complete website, in rotation with max. 2 others 160 x 600 100 kB 816.20
wide skyscraper sticky complete website, in rotation with max. 2 others 160 x 600 100 kB 865.20halfpage ad complete website, in rotation with max. 2 others 300 x 600 100 kB 935.20
halfpage ad sticky complete website, in rotation with max. 2 others 300 x 600 100 kB 980.00medium rectangle complete website, in rotation with max. 2 others 300 x 250 100 kB 816.20
wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 100 kB 1,050.00expandable wallpaper complete website, in rotation with max. 2 others 728 x 90 + 120 x 600 (300 x 600) 100 kB 1,166.20
layer ad homepage 400 x 400 (with frequency capping)
100 kB on request
situations vacant job market individual 100 kB 1,100.00microsite own navigation within the website, duration 12 weeks individual 100 kB 8,526.00
onlinePLUS website individual 100 kB 1,050.00online-advertorial see page 24 individual 100 kB 1,939.00
ad bundle complete website, in rotation with max. 2 others consisting of fullsize banner,skyscraper and medium rectangle
100 kB 700.00
billboard on all pages except homepage, in rotation with max. 2 others
970 x 250 100 kB 1,166.20
All online advertising formats can be booked exclusively. Rates and availability on request. All prices are subject to statutory VAT. Please find the gerneral terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 discounts: published within 12 months
3 months 5 % 6 months 10 %12 months 15 %
3 special advertising formats: additional optionswallpaper: coloured, clickable background30% additional charge
We will be happy to provide you with information on other online special forms of advertising. Just contact us, we will be pleased to realize your individual customer wishes.
Axel Gase-Jochens Head of Digital Salesphone: + 49 5241 80-75018e-mail: [email protected]
17
Fwebsiteformats and technical advice
1 file formats: JPG, GIF, Flash, HTML-Tag, Redirect-TagWeight: max. 100 kB per banner
Please also provide a medium rectangle for the online advertisingoptions in order to guarantee optimisation for mobile devices.
The kB data given for every advertising material are maximumsizes and represent the total sum of all data defined by theadvertising materials (including files to be loaded later, sniffercode, images, flash, etc.).
#
You get a reporting about ad-impressions and ad-clicks after campaign end
2 delivery address: Please send the ad media for your campaign to [email protected]
3 delivery deadline: 4 working days prior to beginning of the campaign. These lead times give both of us sufficient time to test the formats and to ensure reliable delivery of the campaign. Otherwise, we can bear no costs for delays caused by late delivery to us.
Please send your materials together with the required meta information:• customer name• booking period• booked site• advertising format• contact person for inquiries• motif name (optional)• target-URL
4 contact person: If you have any technical queries, please contact:
Natika Heinemannphone: +49 5241 80-2175 e-mail: [email protected]
For detailed information please see our spec sheet: www.bauverlag.de/downloads/spec-sheet-online.pdf
18
Fwebsiteformats and technical advice
Please see our notes on data formats and programming.
forms of advertising
formatwidth x heightin pixel
formatwidth x heightin pixel
wallpaper
728 x 90 + 120 x 600
layer ad
400 x 400
medium rectangle
300 x 250
fullsize banner
468 x 60
skyscraper
120 x 600
superbanner
728 x 90
wide skyscraper
160 x 600
half page
300 x 600
expandable wallpaper
728 x 90 +
120 x 600 (300 x 600)
Ad Bundle
468 x 60
120 x 600
300 x 250
19
1newsletterportrait
1 name: dach+holzbau newsletter
2 short profile: The dach+holzbau newsletter informs the owners and managers of roofing, building plumbing, tinsmithing and carpentry companies per e-mail about news from the industry. Latest news and product novelties as well as references to the top topics of the website keep the decision-makers up to date 8 times a year.
3 target group: roofers, building plumbers, carpenters, roof building material trade
4 publication frequency: 8 x per year
5 publisher: Bauverlag BV GmbH
contact editorial department:Stephan Thomas Editorphone: +49 5241 80-89279fax: +49 5241 80-9650e-mail: [email protected]
contact digital advertising:Axel Gase-Jochens Head of Digital Salesphone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]
20
Tnewslettertime schedule
newsletter publishing date booking deadline events/traid fairs
1/2020 21.01.2020 14.01.2020 DACH+HOLZ, Stuttgartbautec, Berlin
Internationale Handwerksmesse, Munich
2/2020 12.03.2020 05.03.2020 Holz-Handwerk, Nurnberg
3/2020 30.04.2020 23.04.2020
4/2020 09.06.2020 02.06.2020 The smarter E Europe, Munich
5/2020 16.07.2020 09.07.2020
6/2020 03.09.2020 27.08.2020 Nordbau, Neumunster
7/2020 20.10.2020 13.10.2020 denkmal, Leipzig
8/2020 03.12.2020 26.11.2020 BAU 2021, Munich
21
Pnewsletterprices and forms of advertising
1 prices and forms of advertising:
forms of advertising placement format (pixel, width x height) max data size prices in €/newsletterfullsize banner content 468 x 60 50 kB 410.00
skyscraper next to the content 120 x 600 50 kB 490.00wide skyscraper next to the content 160 x 600 50 kB 590.00
medium rectangle content 300 x 250 50 kB 590.00
text ad content
headline up to 50 characters+ text up to 500 characters
(incl. spaces)+ 1 image (275 x 255 pixel)
+ link
50 kB 490.00
text ad premium1. text ad in the newsletter,
content
headline up to 50 characters+ text up to 500 characters
(incl. spaces)+ 1 image (275 x 255 pixel)
+ link
50 kB 565.00
situations vacant content
headline up to 50 characters+ text up to 500 characters
(incl. spaces)+ 1 image (275 x 255 pixel)
+ link
50 kB 535.00
newsletter takeover content, exclusivup to 4 text ads,
3 fullsize banners and 1 skyscraper 50 kB 3,680.00
All prices are subject to statutory VAT. Please find the general terms and conditions at: www.bauverlag.de/downloads/agbs_en.pdf
2 disocunts: published within 12 months
3 times 5 % 6 times 10 %
22
Fnewsletterformats and technical advice
1 file formats: JPG or static GIF, max. 50 kB (without animation)
2 formats: HTML or text
3 delivery address: Please send the ad media for your campaign [email protected]
4 Lieferfrist: 4 working days prior to beginning of the campaign. These leadtimes give both of us sufficient time to test the formats and toensure reliable delivery of the campaign. Otherwise, we canbear no costs for delays caused by late delivery to us.
Please send your materials together with the required meta- information:
– customer name– booked newsletter– order number– target URL– contact person for inquiries
On request you will get a reporting about the recipients/opening rate and ad-clicks.
5 contact person: If you have any technical queries, please contact:
Natika Heinemannphone: +49 5241 80-2175e-mail: [email protected]
For detailed information please see our spec sheet:www.bauverlag.de/downloads/spec-sheet-online.pdf
23
Fnewsletterformats and technical advice
formatwidth x heightin pixel
fullsize banner
468 x 60
text ad
headline up to 50
characters
+ up to 500 characters
(incl. spaces)
+ 1 image
(275 x 255 pixel)
+ link
skyscraper
120 x 600
text ad premium
headline up to 50
characters
+ up to 500 characters
(incl. spaces)
+ 1 image
(275 x 255 pixel)
+ link
wide skyscraper
160 x 600
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additional benefit digitalonline-advertorial
online-advertorial
Show our users your knowledge of a particular topic, demonstrate your problem solving abilities or explain why it is beneficial to use your product – there are many reasons why you might consider using an online- advertorial.
The online-advertorial comes with a comprehensive 4-week communications package consisting of the following components:
• permanent online posts on www.dach-holzbau.de(these remain accessible via the search function after the 4-week periodhas expired)
• medium rectangle with placement across the entire website as a teaserwith a link to the online post
• text ad in dach+holzbau newsletter with a link to the online post• advertised Facebook post via Facebook fanpage of dach+holzbau with a
link to the online post
price: 1,939.00 € plus VAT.
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additional benefit digitalcommunication package
Our communication package combine an appropriate set of advertising channels based upon your communication goals to ensure that you reach your entire target group.
We can put together further packages with appropriate digital and print formats upon request.
half page ad onwww.dach-holzbau.de
duration: 4 weeksprice: 1,372.68 € plus VAT.
duration: 4 weeksprice: 4,607.10 € plus VAT.
wide skyscraper in dach+holzbau newsletter
online-advertorial on www.dach-holzbau.de(for services see previous page)
1/2 page advertorial or advert in the print edition of dach+holzbau
online branding package crossmedia product advertising package
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“We offer full-service project management for publicationsand events in the construction industry”
As the in-house Bauverlag agency, we operate as know-ledge and communication partners for content marketing and events in the building sector. We are familiar with the dynamic trends within the industry and actively include them in our services – together with you. The DICE@bauverlag Team includes communications experts, event managers, media designers and IT specialists.
We collaborate with our customers to produce creative and smart marketing solutions – from classic corporate publishing and event management to integrated campaign strategies.
What makes us unique?Competent content: our construction expertiseWe know the target groupsThe extensive Bauverlag network
Rainer Homeyer-WennerHead of agency+49 5241 802173
The In-House Agency at Bauverlag
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Our services
Customer magazines
Staff magazines
PR
Property reports
Case studies
White papers
Books
Web design
Landing pages
Digital storytelling
Apps
Newsletters
Video/moving images
Customer magazines
Industry events
Conferences
Webinars
Excursions
Architecture trips
Awards
Event apps
Advertising
Websites
Technical articles
EventsPrint Digital
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By booking several of theses magazines take advantage of a combined discount with the Bauverlag Combination:
AT MINERAL PROCESSING EuropeAT MINERAL PROCESSING WorldwidebauhandwerkBauweltBFT INTERNATIONALBS BRANDSCHUTZBundesBauBlattCOMPUTER SPEZIALdach+holzbauDBZ Deutsche BauZeitschriftFACILITY MANAGEMENTKKA Kälte Klima Aktuellmetallbaurecovery - Recycling Technology WorldwideSHK Profitab Das Fachmedium der TGA-BrancheTHIS Tiefbau Hochbau Ingenieurbau StraßenbautunnelZi Brick and Tile Industry InternationalZKG INTERNATIONAL Cement Lime GypsumConditions:
Minimum four adverts in two or more magazines.Minimum size 1/4 page; order acceptance within 12 months
staggered repeat discountfrom 4 adverts ....................................................................... 3 % discount from 6 adverts ....................................................................... 5 % discount from 12 adverts ..................................................................... 10 % discount from 18 adverts ..................................................................... 15 % discount from 24 adverts ..................................................................... 20 % discount from 48 adverts ..................................................................... 25 % discount
quantity scalefrom 4 pages ......................................................................... 5 % discount from 6 pages ....................................................................... 10 % discount from 12 pages ....................................................................... 15 % discount from 18 pages ....................................................................... 20 % discount from 24 pages ....................................................................... 25 % discount
Please note: The discount scales listed here replace the scales in the respective rate cards of the magazines.
combination discounts
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contacts
We will support your mediaplannings – just give us a call or send us an e-mail!
Nicole EulerSales Managerphone: +49 5241 80-75019fax: +49 5241 80-66926e-mail: [email protected]
Bernd FenskeKey Account Managerphone: +49 89 24440-7344e-mail: [email protected]
Axel Gase-JochensHead of Digital Sales phone: +49 5241 80-75018fax: +49 5241 80-6066e-mail: [email protected]
Marc Jouannyagency abroadFrance, Belgium, LuxembourgInternational Media Press & Marketing 16,rue Saint Ambroise, 75011 Parisphone: +33 1 43553397fax: +33 1 43556183mobile: +33 608 975057e-mail: [email protected]
Andreas KirchgessnerKey Account Managerphone: +49 5241 80-2322fax: +49 5241 80-6066e-mail: [email protected]
Christiane KloseSales Manager Job Marketphone: +49 5241 80-2716fax: +49 5241 80-6606e-mail: [email protected]
Oliver KugelSenior Sales Managerphone: +49 5241 80-75026fax: +49 5241 80-6066e-mail: [email protected]
Paola Pedevillaagency abroad ItalyEdiconsult Internazionale S.r.l. Piazza Fontane Marose, 316123 Genovaphone: +39 010 583684fax: +39 010 566578e-mail: [email protected]
Erdal TopKey Account Managerphone: +49 5241 80-2179fax: +49 5241 80-6066e-mail: [email protected]
