[Media] Evaluation of Three Music Magazines

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  • 7/27/2019 [Media] Evaluation of Three Music Magazines

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    Annie-May Dundas

    Evaluation of music magazine covers

    The magazine Rolling Stones specifically

    focuses on main pop & rock icons. This magazinesmast-head is dominantly blocked by the

    magazines medium-close up (slightly verging on

    long shot) cover image of Amy Winehouse. The

    fact that the image overlaps the mast-head

    suggests the intended demographical group

    (probably aged 16-25+) will be drawn to the

    image rather than the title of the magazine. The

    magazine plug isnt a bribe nor offer, however the

    Giuliani: Worse than Bush immediately shows

    rebellion In the sense that whatever thecontents of the topic are about; it is outspoken

    and bad. This naturally intrigues the audience to

    want to buy the magazine.

    The barcode and cover lines are placed in a

    very unusual way. Due to the barcode and the

    main cover line & cover lines being on the left

    the way that the marketers would shelve it. It will be a magazine that is hard to recognise

    Therefore a possibility that not many people will want to buy it. However, due to the main cover line

    being Amy Winehouse, the reader should be able to subconsciously recognise her name without

    having to see the whole thing (which then leads to people buying it, so the magazine did have goodintentions to lay it out the way they have done so). The Strapline consists of all the titles of the

    music icons that I presume will be featured in this issue. The colours of the font have been depicted

    from Amy Winehouses blue bra, her thick black eyeliner and black hair & the red shirt from her

    tattoo.The magazine Classic Fm has a very crisp,

    clean mast-head. The masthead covers the top

    of Myleenes head; however it doesnt dominate

    the medium close-up image of her that is the

    featured image. The plug is placed in the very

    top, left-hand corner of the magazine with a

    selling bribe of a Free CD & also another freeguide inside the magazine when the magazine is

    purchased. This magazine has a puff which is a

    statistical which has a psychological impact

    Should the reader be psychologically intrigued to

    buy this magazine because of feeling that it

    becomes theirfavourite magazine? The colours of

    the font stem from the colours of the dominant

    free CD at the bottom left of the magazine (I

    didnt have to point that out, its hard to miss).

    Black, white & (dominantly) red. The cover linesare very submissive to the main cover line

    which is a quote from an article in the magazine.

    This attracts the demographical (middle aged)

    The masthead of this rock themed magazine

    is very obvious yet slightly disrupted by the

    feature image of the Green Day band. The

    main cover line is the name of the band with

    a little quote about their album; this main

    cover line becomes a mini-masthead itself dueto its brightness and semi-dominance of the

    page! The plug is fixated in the bottom right

    hand corner along with the barcode. The plug

    itself has an unusually large sized font to

    enthuse the number of free posters which are

    included in this magazine. Usually an audience

    would expect to see the number 3 because

    its someone installed into our expectations

    The fact that its five gives a bonus type

    feeling to the buyer. The strapline is a list ofdifferent bands featured In this issues

    magazine this appeals to a range of people in

    the demographic group of adolescents, who

    perhaps do NOT like Green Day but like

    Fightstar. The cover lines are all in capital

    letters and mainly followed by an exclamation

    The barcode seems to be embedded in the magazine with all these big cover lines and

    bright colours however due to the dark backgrounds the white dominantly stands out. I

    think the reason for it being on the right wasnt thought through because most of the eye-

    catching things that would be on show on the shelf so the price would not be there making

    it hard for the buyer to know; However they couldve cunningly and deliberately put the

    barcode on the right knowing that with enough eye-catching and exclusive cover lines and

    images, the buyer would want to buy it no matter what the price is; rather than someone