Upload
dangtuong
View
216
Download
2
Embed Size (px)
Citation preview
media kit 2015
pho
to b
y g
ibeo
n p
ho
tog
raph
y
AN AFFLUENT, ENGAGED AND GROWING AUDIENCE
LONGEVITY AND BRAND LOYALTY: 20 YEARs IN ThE mARkETpLACE
sUpERIOR EDITORIAL CONTENT pRODUCED BY WORLD-CLAss phOTOGRAphERs AND WRITERs
LOCAL NETWORkING OppORTUNITIEs IN EVERY mAjOR mOUNTAIN mARkET
tHe LeadeR iN mOUNtaiN HOme deSiGN cOveRaGe
at Mountain Living, we beLieve:· Every home should have a sense of place
· One style—or size—never fits all
· A small home can be a luxury home
· Good design is sensitive design
· Innovation and tradition can happily coexist
· A home should capture the spirit of the people who live there
Have a GReat StORy idea?
SeNd yOUR GReat ideaS:
We’re always on the lookout for stunning homes to feature, from luxurious mountain retreats to smart small spaces, with styles that range from traditional to contemporary.
miSSiON StatemeNt
mail Project SubmissionsMountain Living1780 S. Bellaire Street Suite 505 Denver, CO 80222
contactholly Scott, publisher and Vice president
Christine Deorio, editor in [email protected]
303.248.2063
Cyndi hochberg, Director of Sales & [email protected]
303.641.3262
email [email protected]
pho
to b
y g
ibeo
n p
ho
tog
raph
y
2 m O u n ta i n l i v i n g m O u n ta i n l i v i n g . C O m 3
cOLORadO· Aspen/Basalt/Carbondale
· Vail/Beaver Creek/Avon/Edwards
· summit County/Breckenridge
· Copper/Frisco/keystone
· Telluride/mountain Village
· steamboat springs
· Winter park/Granby
· Crested Butte
wyOmiNG· jackson/Teton Village
UtaH· park City/Deer Valley
mONtaNa· Big sky/Bozeman
· kalispell/Whitefish
· missoula
mL’s content and distribution fOcUSeS ON tHeSe key mOUNtaiN maRketS:
GeOGRapHic pROfiLe
NatiONwide ReacHmL national subscriber & newsstand reach
mL key mountain markets
32% Of ML ReaDeRS
Plan tO Buy OR BuilD a hOme in the
mOuntainS in the next 12-24 mONtHS.
pho
to b
y g
ibeo
n p
ho
tog
raph
y
aveRage age 52female 65%male 35%maRRieD 84%COllege gRaDuate 92%
iNcOme/Net wORtHaveRage hOuSehOlD inCOme $353,500aveRage net WORth $2,019,094
pROfeSSiONaL StatUSOWneR/PaRtneR in BuSineSS 52%memBeR Of BOaRD Of DiReCtORS/tRuSteeS 30%
ReadeR eNGaGemeNt89% took action as a result of seeing advertisements and editorial content63% saved an advertisement or article for future reference74% visited a website for more information15% visited advertisers’ social media sites for more informationReaders typically keep each issue an average of 11 mONtHS source: Ad-Q harvey Research study, 2014
pho
to b
y St
eVe
Keat
ing
ML HaS beeN attRactiNG
mountain enthusiasts and prospective home-
buyers for 20 years, making us the most
established, well-respected mountain
home design brand in the West.
ReadeR pROfiLe
source: Google Analytics, 2014
Reach Your Target Clientele
Nevada/caLifORNia· Tahoe/Incline Village/Truckee
idaHO· sun Valley/hailey/ketchum
· mcCall/Boise
New meXicO· santa Fe/Taos
caNada· Whistler, B.C.
· Vancouver, B.C.
m O u n ta i n l i v i n g . C O m 54 m O u n ta i n l i v i n g
SOURCES: 2014 Ad-Q harvey Research studies, Google Analytics 2014, Blue hornet 2014, Issuu 2014*Based on 40,000 press run with 3.0 passalong rate.**ML sends eight e-newsletters per month to a database of 11,440 recipients***ML makes a minimum of one social media impression per fan per day
*SOURCES: 2014 Ad-Q harvey Research studies
yOUR pOteNtiaL bUyeRSOur readers, visitors, fans and followers are
paid subscribers newsstand
/iSSue
*print audience
17%27%56%120,000targeted distribution
(events, trade, luxury hotels)
1,500e-newsletter
audiencedigital edition
audiencewebsite
traffic/month
/mOnth
**digital audience
11,44031,716124,736
/mOnth
event audience47,262
696,458 tOtaL aUdieNce
/mOnth
tOtaL bRaNd ReacH ReadeR teStimONiaLS
pho
to b
y tr
eVo
r to
nD
ro
wHat we dOmountain Living features the most
inspiring homes in the American West
and captures the spirit and style of the
people who inhabit them. Through our
multimedia channels, we deliver an
audience of affluent consumers who
are actively searching for home design
products and services, and connect
them with our advertisers—some of
the most respected businesses in the
luxury mountain marketplace.
/mOnth
***social media audience404,460
facebook fans
6,121Facebook “f ” Logo CMYK / .eps Facebook “f ” Logo CMYK / .eps Pinterest
fans
1,650twitter
followers
5,711
ml is the chosen partner for the most prestigious events across the Rocky mountain West, creating opportunities for our clients to reach consumers and trade professionals.
“I consider ML a collector’s item. It brings the best in architectural
design to the mountain and recreational scene.”
“I have subscribed for four years and ML has been my go-to place
for ideas while designing and building my mountain home.”
“We use ML for style and design ideas. We are in the process
of building a hybrid log home and we refer to ML more than
any other publication.”
“Our builder suggested we subscribe for design and
decorating ideas to build our second home.”
“Love the magazine from cover to cover!”
“Absolutely beautiful magazine.”
– mL subscribers
6 m O u n ta i n l i v i n g m O u n ta i n l i v i n g . C O m 7
eveNtS & paRtNeRSHipSmountain Living is the chosen partner for the West’s most prestigious
events and organizations. Throughout the year, mL sponsors a variety
of events across the Rocky mountain West. In doing so, we create
opportunities for our clients to reach consumers and trade professionals.
eveNtS aNd paRtNeRSHipS adveRtiSeR teStimONiaLS
Arts Festival, Beaver Creek, CO | Aspen Art Festival, Aspen, CO | AAM Lecture Series, Aspen, CO | Beaver Creek Rodeo Series, Beaver Creek, CO
Cody High Style, Cody, WY | Culinary Demonstration Series, Beaver Creek, CO | German Auto Festival, Beaver Creek, CO | July 4th, Beaver Creek, CO |
Martis Camp Home Tour, Lake Tahoe/Truckee, CA | Museum of the Rockies Ball, Bozeman, MT | Park City Food & Wine Festival, Park City, UT | Steamboat
All Arts Festival, Steamboat Springs, CO | Steamboat Marathon, Steamboat Springs, CO | Strings Music Festival, Steamboat Springs, CO | Summit County
Parade of Homes, Summit County, CO | Telluride Film Festival, Telluride, CO | Whistler Film Festival, Whistler, B.C. |
Wine & Spirits Festival, Beaver Creek, CO | World Cup, Beaver Creek, CO |
Blues, Brews & BBQ, Beaver Creek, CO | Cherry Creek Arts Festival, Denver, CO
| Hot Air Balloon Rodeo, Steamboat Springs, CO | Jackson Hole Fall Arts Festival,
Jackson, WY | Music Experience, Beaver Creek, CO | Oktoberfest, Beaver Creek,
CO | Steamboat Wine Festival, Steamboat Springs, CO | Vail Snow Daze, Vail, CO
| Western Design Conference, Jackson, WY
aSHLeiGH bRaNStetteR ashleigh Branstetter, llC
“The day the the sept/Oct issue came out containing the Western Design Conference sourcebook, I had a phone call on my ad inquiring about my earrings and they sOLD!”
caROLyN vaNcLeave gemstone tile
“Gemstone Tile is thrilled with the extremely broad, quality reach and distribution that mountain Living provides through their high-end publication. The feedback we have received through advertising in mountain Living has been consistent and has exceeded our expectations. Working and doing business with mountain Living has been very easy. We plan on continuing our advertising relationship with mountain Living for many years to come!”
Rebecca RicHaRdSON Charles Cunniffe architects
“Over the years, mountain Living maga-zine has been a strong advertising avenue for Charles Cunniffe Architects, thanks to its tremendous market reach, quality editorial pieces and online presence.”
m O u n ta i n l i v i n g . C O m 98 m O u n ta i n l i v i n g
editORiaL & maRketiNG caLeNdaR
january/february tHe beSt Of wiNteR iN tHe HiGH cOUNtRy Ad materials due: November 14, 2014on neWSStanDS: DeCeMber 31, 2014
march/april LiviNG LaRGe iN SmaLL SpaceSAd materials due: january 9, 2015 on neWSStanDS: february 25, 2015
may/june mOUNtaiN HOmeS ON tHe wateRAd materials due: march 13, 2015 on neWSStanDS: april 29, 2015
Spectacular high-country homes designed with winter adventure in mind
big design ideas from small high-country homes
Mountain retreats with up-close views of pristine rivers, lakes and ponds
Spectacular summer homes, hidden hideaways, rustic retreats and more
high-country homes that showcase fine art, antiques, salvaged materials and more
Quintessential Western homes with rustic stylepLUS: the list: top Mountain architects & interior Designers
inside the West’s most extraordinary private homespLUS: home of the year winner revealed!
Park City LifestylesSummit County Spotlight
Jackson Hole LifestylesIdaho Lifestyles
Lake Tahoe LifestylesMontana Living
Park City LifestylesAspen Lifestyles
High Country LodgingSteamboat LifestylesJackson hole fall arts festival Program
Summit County Parade of homesWestern Design Conference Source Book
Editorial
spEcial sEctions
EvEnts and bonus distribution
july SUmmeR LiviNGAd materials due: may 8, 2015 on neWSStanDS: June 24, 2015
august aRt & aNtiqUeSAd materials due: june 12, 2015on neWSStanDS: July 29, 2015
september/october tHe RUStic iSSUeAd materials due: july 17, 2015 on neWSStanDS: SepteMber 2, 2015
november/december dReam HOmeSAd materials due: september 10, 2015 on neWSStanDS: oCtober 28, 2015
August 2014
Get the collected lookfrom fine art to flea market finds
& ArtAntiques
Jan/Feb 2014
20th
19942014ANNIVERSARY EDITIONANNIVERSARY EDITION
July 2014
Celebrate Summer
Mountain HoMes tHat
a Lakeside spa, weLLness retreats, portabLe houses and more!
inside the ultimate private escapes
May/June 2014
On the Water!
Kootenay Lake MODERN HIDEAWAY
Lake Pend Oreille FANTASY CAMP
Arkansas River NEW URBANISM
Gallatin River Valley RUSTIC LODgE
Cozy up in high-Country Cabins, barns and lodgesclassic Rustic style
SUmmit COUnty Parade Of HOmeS GUide | WeStern deSiGn COnferenCe SOUrCebOOk
M
Ountain Living
® Bringing the Spirit of the High C
ountry Hom
e SEPTEM
BER
/OC
TO
BER
2014
www.mountainliving.com
tOP mOUntain arCHiteCtS & interiOr deSiGnerS
The LisT 300+
M
Ountain Living
® Bringing the Spirit of the High C
ountry Hom
e Ma
rc
h/a
pril 20
14 www.m
ountainliving.com
March/april 2014
Big Design iDeas from
little caBins, cottages anD
conDos
SMall StyliSh&
Editorial calendar subject to change
“This is my favorite magazine. Can’t wait for it to arrive by mail. I look forward to every issue!”
– mL subscriber
beaveR cReek bLUeS, bRewS & bbq Attendance: 8,500
SteambOat maRatHON Attendance: 4,000
StRiNGS mUSic feStivaL Attendance: 1,500
fiS aLpiNe wORLd Ski cHampiONSHipS
mUSUem Of tHe ROckieS baLL
aSid cOLORadO cHapteR awaRdS Attendance: 400
aSpeN aRt feStivaL Attendance: 10,000
aSpeN aRt mUSeUm aRcHitec-tURaL LectURe SeRieS Attendance: 200
beaveR cReek jULy 4tH Attendance: 5,800
beaveR cReek mUSic eXpeRieNce Attendance: 1,200
beaveR cReek ROdeO SeRieS Attendance: 4,000
cHeRRy cReek aRtS feStivaL Attendance: 350,000
paRk city fOOd & wiNe cLaSSic Attendance: 4,000
SteambOat SpRiNGS HOt aiR baLLOON ROdeO Attendance: 1,500
beaveR cReek aRt feStivaL Attendance: 2,500
beaveR cReek OktObeRfeSt Attendance: 11,500
beaveR cReek ROdeO SeRieS Attendance: 4,000
beaveR cReek wiNe & SpiRitS feStivaL Attendance: 9,600
GOURmet ON GORe vaiL Attendance: 50,000
Lake taHOe maRtiS camp HOme tOUR Attendance: 750
SteambOat aLL aRtS feStivaL Attendance: 2,500
SteambOat fOOd & wiNe feStivaL Attendance: 4,000
aSpeN aRt mUSeUm aRcHitec-tURaL LectURe SeRieS Attendance: 300
beaveR cReek GeRmaN aUtO feStivaL Attendance: 10,000
bReckeNRidGe feStivaL Of fiLm Attendance: 1,500
cOdy HiGH StyLe Attendance: 2,000
jackSON HOLe faLL aRtS feStivaL Attendance: 10,000
SUmmit cOUNty paRade Of HOmeS Attendance: 7,000
teLLURide fiLm feStivaL Attendance: 10,000
weSteRN deSiGN cONfeReNce Attendance: 3,000
vaiL SNOw daze Attendance: 50,000
wHiStLeR fiLm feStivaL Attendance: 10,000
biRdS Of pRey wORLd cUp at beaveR cReek Attendance: 1,500
10 m O u n ta i n l i v i n g m O u n ta i n l i v i n g . C O m 11
cUStOm pUbLiSHiNG iNSeRtSthese high-quality inserts are written, designed and formatted for your company or special event. Overruns of the inserts can be distributed at your business, home tour, event or trade show.
expert Q&A
A MOUNtAIN LIVING SpeCIAL SeCtION
Cathers home Paul Cathers, OwNer
Your stYle Is InfluenCed BY... Fashion, travel and nature. From the
beauty of Aspen to the sophistication of a New York City loft warehouse, bringing old together with new and incorporating
nature and finds from afar.
pho
to b
y K
ai
Ca
the
rs
pho
to b
y a
MG
Ma
rK
eti
nG
pho
to b
y D
av
iD o
. M
ar
low
ClIents Come to You for… A professional and friendly team to help with all their interior needs. with thousands of sources to choose from, we have what you need, at every price point. the unique Cathers Home showroom with paul’s designs, along with finds from all over the world keep our clients coming back again and again.
Your desIgn PhIlosPhY Is... A less is more approach. In this age of constant communications and busyness in our lives we are over stimulated every day. Your dwelling should be a place of comfort and calm where your senses can unwind, with clean lines, warm inviting tones, organic touches, and timeless quality. I love bringing Old world organic looks together with furniture, accessories, architectural pieces and rugs for a clean, sophisticated modern look. It’s about creating contrast with old, new and nature in a simplistic rich setting. while always being mindful of the products we use, to be able to reclaim and reuse when possible.
the most InsPIrIng thIng You’ve seen latelY... Spring in the Colorado mountains, the transformation from winter to spring. Also, the New York City contemporary furniture show; new designs using different reclaimed materials. Metal, wood and glass married together in a subtle contemporary look.
everY home must have... An espresso machine.
share WIth us one of Your go-to desIgn resourCes.Hickory Chair Furniture Co., hickorychair.com
make a deCoratIng PredICtIon.Sustainable design and settings will continue to grow in importance in our society.
Retail ShowRoom530 Basalat ave., Basalt, Co 81621 P: 970-927-9393
inteRioR DeSign StuDio/Rug galleRy160 southsIde drIve, Basalt, Co 81621 P: 970-927-6556
pRiNt adSthe core of any multimedia program.
full-page and half-page ads available.
mOUNtaiN HOUSe cOLLectiONa unique opportunity to feature your mountain project–and highlight the other design professionals who contributed to the residence–with a high-impact integrated branding campaign.
LifeStyLeS SectiONS a unique showcase that highlights a specific region. your chance to be seen alongside advertisers within your region.
COntaCt uS tO cUStOmize a Rate PaCkage that meetS yOuR unique BuSineSS neeDS.
adveRtORiaLSan advertorial highlighting you and your business. full- page q&a templated layout or a custom advertorial layout.
deSiGN fiNdSan exciting way to showcase your luxury products and services. quarter-page templated advertising section.
deSiGN eXpeRt SHOwcaSeShowcase your design services to ML’s affluent readers. One-third page templated advertising section.
pRiNt meNU
ad rates
A MOUNTAIN LIVING SPECIAL SECTION
BHH PArtners We believe that great design begins with vision, builds with passion and succeeds with teamwork. By listening to your vision, our team of architects will partner with you to create a unique, innovative design that meets your needs and budget. We strive to deliver personal service, attention to detail and creativity in every design project. bhhpartners.com
DESIGN ExPErT ShOWCASEl u x u r y d e s i g n s e r v i c e s f o r y o u r h o m e
Brewster McLeod ArcHitects The world of Brewster McLeod Architects is about creating architecture that delicately balances living art forms in their natural environment. The goal of each design is to ensure the client’s desires are expressed with stylistic insight and thoughtful expression. The result is architecture set perfectly within the landscape, creating the setting and soul for your home. brewstermcleod.com
tKP ArcHitectsThis new, eye-catching
contemporary home sits on a cliff overlooking one of the
Front range’s most spectacular views. Sustainably designed
with geothermal heating, active solar technology, super-insulated
construction, green building materials, and sized at a modest
3,200 square feet, this creative work of architecture allowed for
a lower construction cost than its striking appearance suggests.
tkparch.com
A MOUNTAIN LIVING SPECIAL SECTION
BHH PArtners We believe that great design begins with vision, builds with passion and succeeds with teamwork. By listening to your vision, our team of architects will partner with you to create a unique, innovative design that meets your needs and budget. We strive to deliver personal service, attention to detail and creativity in every design project. bhhpartners.com
DESIGN ExPErT ShOWCASEl u x u r y d e s i g n s e r v i c e s f o r y o u r h o m e
Brewster McLeod ArcHitects The world of Brewster McLeod Architects is about creating architecture that delicately balances living art forms in their natural environment. The goal of each design is to ensure the client’s desires are expressed with stylistic insight and thoughtful expression. The result is architecture set perfectly within the landscape, creating the setting and soul for your home. brewstermcleod.com
tKP ArcHitectsThis new, eye-catching
contemporary home sits on a cliff overlooking one of the
Front range’s most spectacular views. Sustainably designed
with geothermal heating, active solar technology, super-insulated
construction, green building materials, and sized at a modest
3,200 square feet, this creative work of architecture allowed for
a lower construction cost than its striking appearance suggests.
tkparch.com
mountain
house collection
WESTERN SPIRIT
Set in the Striking landScape of Steamboat SpringS, colorado, the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways. Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council, the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial projects. Stunning examples of their work can be seen throughout the mountain west.Visit www.ksaarch.com or call 970.875.0590
wild gooSe ranch in Steamboat SpringS
PHOTOGRAPHY BY TIM STONE
A MOUNTAIN LIVING SPECIAL SECTION
A M O U N TA I N L I V I N G S P E C I A L S E C T I O N
LAKE TAHOELifEsTyLEs
Set on the shores of the largest, clearest lake in North America, the communities that ring Lake Tahoe offer world-class recreation, entertainment, dining and fun. The 22-mile-long lake in the Sierra Nevada mountains is a dividing line between California and Nevada, with each shoreline providing a unique perspective on the area. The stunning natural scenery of this region has been enjoyed and inhabited for thousands of years, and was first seen by European explorers guided by the legendary Kit Carson in 1844. Gold mining led to a boomtown era, and the early 19th century saw visits from nearby San Francisco socialites. These days, the Tahoe area still has the power to lure travelers from near and far, thanks to its award-winning ski resorts, high-energy casinos, year-round opportunities for outdoor adventure and, of course, the waters of “Big Blue.”
WHAT TO DO During the summer months, there are nearly limitless recreation opportunities in and around the lake. Hiking, mountain biking and fishing are just the beginning of the outdoor fun. With visibility up to a depth of 75 feet in the lake and abundant beaches, the pristine waters beckon boaters and sportsmen. Numerous golf courses dot the landscape, and casinos and resorts bring an exciting edge to a Tahoe visit, with the venues typically hosting concerts and other special events. Festivals celebrate interests including arts, music and theater, wine and more. The area offers a little something for everyone, from scenic paddleboat rides to 5K and family walk/run races along the lake, farmer’s markets, beach concerts, live theatre, exhilarating nightlife, gaming, art walks and more.
WHErE TO EAT More than a hundred restaurants along the lake serve casual, fine and leisure dining for nearly any taste. With everything from California cuisine with a mountain twist to sushi to pub fare, there’s no shortage of options at dinner, breakfast or anytime.
BOOK iT Lake Tahoe has abundant lodging options that range from AAA Five-Diamond accommodations to elegant and basic condos to full-service casino resorts, secluded cabins, guest ranches and hotels. There are also accommodations for groups, business travelers and special events. Visit visitinglaketahoe.com to research lodging, dining, recreation and more.
pho
tos
cou
rtes
y D
an
iel
Bo
sha
r
luxury Products and services for your home
design finds
A MOUnTAin LiVing sPeCiAL seCTiOn
Stone Wood and Steel Pictured: “Manfred the Moose” from the Big 5 Trophy Head series by YahmisMild steel on walnut21” x 19” x 23”Hand-forged in the foothills of the Canadian Rockiesstonewoodandsteel.ca
d’amore interiorSWork from home? Your office could be a source of inspiration—and reflect your individuality—if you approached it like the other spaces in your home. At d’Amore interiors, we design around your personal
needs to make your home a reflection of your lifestyle. damoreinteriors.com
inSpired ironOffering hand-forged iron lighting and landscape elements since 2000, inspired iron is now offering a variety of other products, including the Yukon Outdoor Heater, shown here. Check out our website for other new products, including the Carnegie ibeam Mirror pictured on our full-page ad in this month’s issue (page 12). insPirediron.com.
tHe BraSS Bed, fine linens & furnishingsThe spring-inspired italian print collection in various fun colors (pictured here) pairs Old World craftsmanship with alluring contemporary designs. Available only at THe BRAss Bed, fine linens & furnishings in denver, Boulder, or online at www.brassbedfinelinens.com. for more information, call 303-322-1712.
63%Of ML ReaDeRS SaveD an aD OR aRtiCle fOR futuRe RefeRenCe.
12 m O u n ta i n l i v i n g m O u n ta i n l i v i n g . C O m 13
ONLiNe meNU
in the PaSt yeaR, ML’S Online tRaffiC haS inCReaSeD By
by the numbers:aveRage mOnthly viSitORS: 31,716
aveRage mOnthly PagevieWS: 65,156
neW viSitORS: 70%statistics subject to change.
source: Google Analytics 2014, harvey Research AD-Q 2014
wHy adveRtiSe ONLiNe?
Of ml ReaDeRS viSit
mOuntainliving.COm tO leaRn mORe aBOut the hOmeS, PRODuCtS anD PROS they See in the PageS Of OuR magazine.
75%
20%
“I love ML. I use it for ideas and inspiration. I definitely check out the
websites of many of the advertisers often.”– mL subscriber
advertisement X
Home of tHe YearInsIde our
Welcome Winter with bright colors, bold designs &new twists on tradition
tOp LeadeRbOaRd baNNeR ad: • Capture attention immediately• Static or animated ad formats• Run of Site exposure: all pages except “Subscribe” pages• maximum rotation: 6• Size: 728 x 90• Price: $600/month
mediUm RectaNGLe baNNeR ad:• Popular size and placement• Static or animated ad formats• Run of Site exposure: all pages except “Subscribe” pages• maximum rotation: 4• Size: 300 x 250• Price: $600/month for top position• $425/month for regular positions
bOttOm LeadeRbOaRd baNNeR ad:• Present your message in an action-oriented position• Static or animated ad formats• Run of Site exposure: all pages except “Subscribe” pages• maximum rotation: 3• Size: 728 x 90• Price: $425/month
videO:• engage readers on a deeper level• Prime exposure on home page for 1 week• extended exposure within a specific category for 1 year• Promotion in our weekly e-newsletter• Price: $1250 for a supplied video• $2500 for turnkey production and placement
iNteRStitiaL increase brand awareness and message impact!• this ad unit appears before a visitor can enter the website and requires action to enter the site— click on your message or close the ad.• to keep impact for advertisers high while also maintaining a positive user experience, this ad unit is only offered the 2nd OR 3rd week of each month—1 interstitial ad per month.• Price: $2000/week
14 m O u n ta i n l i v i n g m O u n ta i n l i v i n g . C O m 15
ONLiNe meNU e-NewSLetteR meNU
HaLf paGe cateGORy ad:• Commanding presence with a topical focus• exclusive position placement• exposure on all pages within a specific category• Static or animated ad formats• Size: 300 x 600• Price: $600/month• Choose from categories: Style | life | hOme | eventS
eXpeRt advice• Prime content marketing exposure and thought leadership positioning!• 2-3 paragraphs addressing asked customer questions• 2-3 sentence bio of expert providing the advice with link back to your website• image to complement your advice, selected by you or our editors• featured in a weekly newsletter and on our website• Price: $750
pROdUctS & pROS diRectORy LiStiNGS• Provide readers easy access to your contact information• name, contact information, logo• 100 words of descriptive copy• 6 images• 3 search categories • Promotional badge for website• Price: $2000/year
Home of tHe YearInsIde our
Welcome Winter with bright colors, bold designs &new twists on tradition
eXpeRt advice• Prime content marketing exposure and thought lead-ership positioning!• 2-3 paragraphs addressing asked customer questions• 2-3 sentence bio of expert providing the advice with link back to your website• image to complement your advice, selected by you or our editors• featured in a weekly newsletter and on our website• Price: $750
pROdUctS & pROS diRectORy LiStiNGS• Provide readers easy access to your contact information• name, contact information, logo• 100 words of descriptive copy• 6 images• 3 search categories • Promotional badge for website• Price: $2000/year
eNewSLetteR ad• your ad aligned with relevant content• Weekly deployment• Static ad formats only• Size: 728 x 90• Price: $850/month
Get weekly access to the affluent readers of Mountain Living with our weekly newsletter. Interwoven between articles, your ad will be seen and positioned for response.
mObiLeOur new site is responsive designed for mobile. Content provided to you on any device to reflect the active lifestyles of our affluent readers.
16 m O u n ta i n l i v i n g m O u n ta i n l i v i n g . C O m 17
bleed size: 9.25 x 11.125;
this section of your graphics will be trimmed off after printing
trim size: 9 x 10.875; actual
edge of the final paper
safe size: 8.5 x 10.375;
no logos, text or important graphics beyond this line
specs for full-page-bleed ads
2-Page SPReaD BleeD18.25 x 11.125
full-Page BleeD9.25 x 11.125
1/2-Page veRtiCal3.975 x 10
pleaSe note: all text/important
graphics must be inset .25” from the trim size (9 x 10.875)
pleaSe note: all text/important graphics must
be inset .25” from the trim size and .5” from the gutter
1/2-Page hORizOntal8.15 x 4.897
pRiNt ad SizeS
diGitaL fiLe ReqUiRemeNtS fOR pRiNt adS: if ad iS SUbmitted aS a pdf (pReSS-Ready):» 300 DPi resolution, PDf “x1a” with a .125” bleed on all four sides and no crop marks (bleeds only apply to full-page ads and 2-page spreads)
if ML iS deSiGNiNG yOUR ad, pLeaSe SUbmit tHe fOLLOwiNG mateRiaLS:» 3-5 images: must be 300 DPi resolution and at least 4x5 inches» logo: 300 DPi resolution and an ePS, tiff or .ai file» text and contact information: maximum of 20 words
pROdUctiON feeS» $100 late fee for ads turned in after ad materials deadline» $45 minor adjustments to ad» $75 major adjustments or resizing an ad
adS deSiGNed by ML*(price includes design and 3 proofs)
» $400 full-page ad» $250 1/2-page ad» $299 leaderboard and rectangle ads (online)*advertiser is responsible for providing text, logo, photos and color/layout preferences
pRiNt SpecS
ad SUbmiSSiON iNStRUctiONSFor quick upload access: http://expressads.tv/uploadml
For FTp access:server: expressads.tvuser: mlclientpassword: mountain01!
diGitaL fiLe ReqUiRemeNtS fOR ONLiNe adS
baNNeR adS fORmat: .jpg, .gif, or .png files accepted; no flash, please.• leaderboard ads: 728w x 90h in pixels, size under 30k• medium Rectangle ads: 300w x 250h in pixels, size under 30k• half Page Category ads: 300w x 600h in pixels, size under 30k
eNewSLetteR ad • 728w x 90h in pixels, size under 30k
pROdUctS & pROS diRectORy LiStiNG • home page image: 200w x 100h pixels, JPeg file under 30 mB• 6 main images, JPeg file under 30 mB• Copy: 100 words of descriptive copy
eXpeRt advice• 2-3 paragraphs addressing asked customer questions• 2-3 sentence bio of expert providing the advice with link back to your website• image to complement your advice, selected by you or our editors
eXpeRt q & a• image: 640w x 325h pixels, JPeg file (professional image of the expert in his or her work space)• Copy: Contact Caitlin mcneill ([email protected]) for the questionnaire that best fits your industry and type your answers in a Word document.
videOContact your account executive for details.
diGitaL SpecS
pho
to b
y Ja
MeS
ray
Spa
hn
HOw tO SUbmit yOUR fiLeS:» upload on the site listed below» email if less than 8 mB in size» Send a CD
pLEAsE NOTE: mL doesn’t guarantee exact color matching unless you have purchased a pms color. We do not provide printed proofs of your ad. mL is not responsible for errors in creative that is submitted “camera-ready.”
Need help? just Ask.
for help with print products, please contact caitlin mcNeill at [email protected] or 303.248.2053.
for help with digital products, please contact Lisa milazzo at [email protected] or 303.669.6439.
18 m O u n ta i n l i v i n g m O u n ta i n l i v i n g . C O m 19
V1
Bringing the spirit of the high country home.ML
pho
to b
y g
ibeo
n p
ho
tog
raph
y